The Flow: Episode 141 - Why "Post and Ghost" is Killing Your Podcast Growth | The Flow
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
Stop recording your videos and just walking away! In this episode of the flow, we are diving deep into the world of content workflows to show you how to turn one single episode into an entire ecosystem of content. Discover the latest strategies to maximize your reach without doubling your workload.
We explore why the traditional post and ghost method is holding back your growth and how you can use modern AI tools to work smarter, not harder. Whether you are a fan of the microwave popcorn method for quick clips or you prefer a more hands-on approach, this session covers everything you need to know about staying top of mind with your audience.
Key topics included in this episode:
🚀 Breaking out of the batch recording trap
🤖 Using AI tools to find your best moments automatically
📈 The power of tiny experiments and reposting older content
💬 Strategies for building community engagement on Facebook and Instagram
🎬 Professional tips for using markers and visual cues to save hours in editing
Learn how to create open loops that keep viewers curious and why over-editing your short-form content might actually be a waste of your valuable time. We also share insights on using brackets, polls, and carousels to drive meaningful conversation beyond just the video itself.
Have a question for our next mailbag? Head over to our website and let us know! https://ecamm.tv/mailbag
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.
CHAPTERS (also embedded in the file)
0:00 Intro and creator camping updates
3:45 The ultimate content workflow strategy
7:12 Why the post and ghost method fails
11:30 Using AI tools to find your best moments
15:50 Turning audience comments into video content
19:42 The microwave popcorn method explained
24:15 Why you should repost your old content
28:30 Building community through nostalgia and questions
33:05 The Paul Gowder strategy for Facebook engagement
37:40 How to use brackets and polls for growth
42:18 Instagram carousels and low energy engagement
46:55 Common repurposing mistakes to avoid
51:10 The power of open loops and hooks
56:25 Why over editing is a waste of time
1:01:15 Pro tip using visual cues and markers
1:05:40 Mailbag info and final thoughts