The Flow: Episode 140 - The Real Reason Podcasts Don't Grow (Spoiler: It's Not Bad Episodes) | The Flow
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
Are you stuck in a cycle of just hitting record without seeing your audience grow? It takes more than just showing up consistently to build a successful show; it takes a deep connection with your community. Join Katie and Jill as they dive into the real secrets behind podcast growth and why your who matters just as much as your why.
In this episode of The Flow, we explore the common pitfalls creators face when trying to scale their content. Many of us fall into the trap of a rinse and repeat workflow, focusing so much on the technical reps that we forget the relationship on the other side of the screen. We discuss how to move past the learning phase and into a true growth phase by being memorable and relatable rather than just polished.
We also tackle the emotional side of content creation, including overcoming the fear of judgment and the pressure to look perfect on camera. Whether you are dealing with trolls after a viral moment or struggling to find your specific tribe, this conversation provides the perspective you need to keep going. Plus, we share some practical eCam workflow tips to help you stay focused on your audience while keeping your production simple and repeatable.
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.
CHAPTERS (also embedded in the file)
0:00 Intro and Welcome to the Flow
3:15 The Biggest Growth Mistake Creators Make
6:45 Remembering Your Why in Content Creation
11:30 Learning Phase vs Growth Phase
15:00 How to be Memorable to Your Audience
19:45 Finding Your Tribe and Knowing Your Who
24:30 Lessons from the VHS Club Podcast
29:15 Building Community Through Shared Experiences
34:00 Favorite Podcasts and Repeatable Segments
39:45 Overcoming Insecurity and Camera Fear
45:30 The Power of Vulnerability and Authenticity
51:00 Simplifying Your eCam Workflow and Scenes
56:15 Handling Viral Moments and Negative Feedback
1:01:45 Sustainable Growth vs Flash in the Pan
1:04:00 The 7 Day Live Streaming Challenge
1:06:25 Final Thoughts and Wrap Up