💡 FREE Podcasting Course: https://ecamm.tv/freepodcastcourse

If your videos and podcasts are getting views — but you don’t have a direct way to reach your audience — you’re leaving your growth up to the algorithm.

In this episode of The Flow, Katie and Doc are joined by Paul Gowder, founder of PowWows.com and longtime community builder, to talk about one of the most important (and often overlooked) parts of creator growth: moving viewers and listeners onto your email list.

Paul breaks down why email is still the most reliable way to build real relationships with your audience, how creators can naturally invite people off-platform without sounding salesy, and what actually works when it comes to turning attention into trust.

You’ll learn:
📬 Why owning your audience matters more than ever
🎥 How to connect video and podcast content to email seamlessly
🎙️ Where and how to invite your audience to subscribe
🧠 What creators get wrong about email marketing
⚡ Simple workflows to grow an engaged email list without burning out

Whether you’re just starting your email list or looking to make better use of the one you already have, this episode will help you build an audience you can reach — anytime.

🎧 Listen & Subscribe
https://flow.ecamm.com

Guest:
Paul Gowder — Founder, PowWows.com
Website: https://paulgowder.com

Paul Gowder is a longtime community builder and email marketing strategist who helps creators turn views and listens into real relationships. He’s the founder of PowWows.com and has spent decades experimenting with video, podcasts, and email to build engaged audiences creators actually own. Today, Paul teaches practical, trust-based strategies for connecting content to community without relying on algorithms.

CHAPTERS:
00:00 - Welcome to the show
01:13 - Introducing today’s guest, Paul Gowder
04:22 - Evolution of Email Marketing
05:46 - Current Trends in Email Marketing
08:26 - Using Segments and Tags Effectively
11:28 - Benefits of Using Kit for Email Marketing
12:55 - Choosing the Right Tools for Email Success
13:53 - Importance of Email in Business Growth
16:28 - Starting an Email List: When is Too Small?
17:30 - Mistake 1: Email List as Your Call to Action
22:09 - Launching Email Marketing with Products to Sell
22:15 - Avoiding Overcomplication in Tools and Automation
23:39 - Re-engaging After a 6-Month Email Hiatus
25:25 - Strategies for Increasing Email Engagement
28:13 - Factors That Increase Email Open Rates
31:30 - What Drives Click-Through Rates in Emails
32:35 - Understanding Marketing Perceptions
36:13 - Q&A Session
39:55 - Alternative Uses for Your Email List
44:33 - Repurposing Content for Email Campaigns
49:02 - Final Thoughts and Takeaways
51:39 - Worst Video Experience Shared
55:58 - Last Minute Tips for Postable Content
57:58 - Where to Connect with Paul
58:48 - Updates from The Flow
59:57 - Finding The Flow Online