This week on The Flow, we're joined Lisa LaPorte to talk all about podcast advertising. Lisa is TWiT's CEO and has been running the TWiT Network since 2008 and runs their advertising program. She is also the host of Host-Read Ads (https://podcasters.spotify.com/pod/show/hostreadads) where she discusses different types of podcast advertising, how they work, and what you need to consider when buying podcasts.
You can learn more about TWiT at https://twit.tv
If you have questions about podcast advertising, this is the episode for you.
Chapters 📚
00:00 Intro
00:25 Welcome
03:27 - Lisa Laporte's background
06:04 - Advertising CPMs
08:58 - Built-in ad plays
09:52 - Dynamic insertion vs. host read ads
13:40 - Personal experience or case studies
15:43 - Switching between dynamic insertion and host read ads
18:32 - Fan support
19:54 - Finding podcasts to advertise on
24:09 - Choose partners, not clients
28:22 - Protect your audience
31:47 - When to start advertising?
41:58 - Start with donations/Patreon
46:43 - Listen to TWiT shows
49:16 - Where to find Lisa
50:11 - Wrapping up
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio only podcast episodes drop a week after the live video streams.
LINKS
Episodes & show notes at https://flow.ecamm.com
Freebies at https://ecamm.tv/flowfreebies
Try Ecamm at https://www.ecamm.com
Try Descript at https://www.descript.com
Try Captivate at https://captivate.fm
Try Speedify at https://www.speedify.com
#videopodcasting #videopodcast #theflowecamm
