The Flow: Episode 67 - All About Podcast Advertising
67 : The Flow: Episode 67 - All About Podcast Advertising
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
This week on The Flow, we're joined Lisa LaPorte to talk all about podcast advertising. Lisa is TWiT's CEO and has been running the TWiT Network since 2008 and runs their advertising program. She is also the host of Host-Read Ads (https://podcasters.spotify.com/pod/sh...) where she discusses different types of podcast advertising, how they work, and what you need to consider when buying podcasts.
You can learn more about TWiT at https://twit.tv
If you have questions about podcast advertising, this is the episode for you.
Chapters 📚
00:00 Intro
00:25 Welcome
03:27 - Lisa Laporte's background
06:04 - Advertising CPMs
08:58 - Built-in ad plays
09:52 - Dynamic insertion vs. host read ads
13:40 - Personal experience or case studies
15:43 - Switching between dynamic insertion and host read ads
18:32 - Fan support
19:54 - Finding podcasts to advertise on
24:09 - Choose partners, not clients
28:22 - Protect your audience
31:47 - When to start advertising?
41:58 - Start with donations/Patreon
46:43 - Listen to TWiT shows
49:16 - Where to find Lisa
50:11 - Wrapping up
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.
Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.
This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live
Watch Past Episodes: https://ecamm.tv/theflow
Episodes & Show Notes: https://flow.ecamm.com
Grab the Freebies: https://ecamm.tv/flowfreebies>
We record our podcast with Ecamm: https://www.ecamm.live
We edit with Descript: https://www.descript.com
Our Podcast Host is Captivate: https://captivate.fm
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See the Flow Gear Guide at: https://ecamm.tv/flowgear
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