The Flow: Episode 16 - How to Start a Business Podcast w/ Noble Bowman
The Flow: Episode 16 - How to Start a Business Podcast w/ Noble Bowman : The Flow: Episode 16 - How to Start a Business Podcast w/ Noble Bowman
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
On this replay episode of The Flow, we're talking all about how to start a business podcast. Is podcasting for business different than podcasting for fun? What do you need to know? Doc is joined by special guest, Noble Bowman.
Noble Bowman is the Founder of Noble Business Strategies. He's been a business and executive coach for five years and a leadership coach for 25 years. During that time, he worked with elite college athletes and NFL players. Married 33 years ago, he has three adult children who are all doing well in their lives. He is currently coaching clients from attorneys, CPAs, Financial Institution Executives, and Small business owners in the trades, food services, and health care. You can find him reading or playing golf- badly when he's not coaching or spending time with his family. Noble is a die-hard Kansas City Chiefs fan.
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio only podcast episodes drop a week after the live video streams.
LINKS
Episodes & show notes at https://flow.ecamm.com
Freebies at https://ecamm.tv/flowfreebies
Leave us a video question at https://ecamm.tv/flowvolley
Try Ecamm at https://www.ecamm.com
Try Descript at https://www.descript.com
Try Captivate at https://captivate.fm
Try Speedify at https://www.speedify.com
Remember, Live Recordings of "The Flow" happens every Tuesday at 12PM Eastern Time on our YouTube Channel. Come to the tapings to get your questions answered live and enjoy the fun of hanging out with the "Flow Riders," our amazing community.
You can also interact with "The Flow Riders" and the host on Volley in our The Flow channel on Volley. To join in https://ecamm.tv/flowvolley
Ecamm Network
Aloha Flow Riders.
Speaker:What is cracking today?
Speaker:The time for another dope recording of The Flow.
Speaker:All right, guys, you know how this works.
Speaker:What we're gonna do is in a minute I'm gonna bring on my guest and
Speaker:then we're gonna go walk him through this process of setting up
Speaker:a podcast for his coaching business.
Speaker:In a way, this is for anyone out there who has a business, who has been
Speaker:thinking about whether they start a podcast and like, what does making
Speaker:a podcast look like for business?
Speaker:Where you're trying literally to be, you know, I hate this word top of
Speaker:funnel, but we're gonna use the word because that's what people understand.
Speaker:Let's switch it to ecosystem in our brains, though.
Speaker:Funnel sounds so violent.
Speaker:And like, you know, spits people in the top and shoot them out the bottom.
Speaker:I don't know, I don't like words like that.
Speaker:Anyway, so we're gonna talk about like how to bring customers in and
Speaker:it's funny because there'll be some conversation and you'll understand why
Speaker:I thought this was a really good one.
Speaker:A lot of you guys are struggling with how do I do this as a business
Speaker:without sounding too salesy, right?
Speaker:We're gonna get into that.
Speaker:And so I found the perfect person because he hit me up, says, Hey man,
Speaker:I'm looking, you know, at getting into starting a podcast from a business.
Speaker:And I was like, huh, well that's cool cause I had that on my list
Speaker:of ideas of episodes to run down.
Speaker:So very, very specific, very oriented for those of you guys who are looking to
Speaker:start a podcast as a means of basically connecting with your customers, inviting
Speaker:more customers in, things like that.
Speaker:One last thing I wanted to remind you of, if you haven't done so already,
Speaker:please jump on over to the flow is basically flow dot Ecamm dot com.
Speaker:That's flow.ecamm.com.
Speaker:And jump onto the iTunes guy and leave us a review if you are enjoying
Speaker:this or share it with a friend.
Speaker:If you know somebody that's like, I've been thinking about starting
Speaker:a podcast, I don't know what to do.
Speaker:Right.
Speaker:Send 'em to us.
Speaker:Cause we like to do this, we like to like put people in the blocks
Speaker:and then put 'em like, you ready?
Speaker:Go like the Olympics.
Speaker:All right, so let's dive in.
Speaker:Without further ado, let me bring in a buddy of mine who's one of the
Speaker:original members of my LGL group, uh, has been a longtime Ecamm fam
Speaker:and just quite incredible guy.
Speaker:As a matter of fact, you know, every, say, even a coach needs a coach.
Speaker:Well, as a coach, I need a coach.
Speaker:And so when I need a coach, guess who I call?
Speaker:I call Mr.
Speaker:Noble Bowman.
Speaker:What's up Mr.
Speaker:Noble Bowman?
Speaker:What's up, Doc Rock?
Speaker:Hey man.
Speaker:Good to see you.
Speaker:Out there, hanging out in forrest, lost the woods, Missouri.
Speaker:No, I'm just joking.
Speaker:That's right.
Speaker:Little bit of nowhere.
Speaker:I'm hanging out in a cool coffee shop called Classic Rock Coffee and
Speaker:it's a rock and roll coffee shop.
Speaker:Oh hey.
Speaker:Everybody can use a little rock and roll and coffee.
Speaker:Especially this time of day.
Speaker:Right.
Speaker:Cool.
Speaker:So what we going to do first is, Explain to me like the type of customers that
Speaker:you deal with in your coaching business.
Speaker:Sure.
Speaker:So I coach small business owners typically.
Speaker:Um, and typically they're guys that started out a business because they
Speaker:were a great technician and they're really good at what they do, but they
Speaker:didn't necessarily have the business skills behind them to make it work.
Speaker:And so I come in alongside them and help 'em create strategic plans, create clarity
Speaker:around their mission, vision, values, um, help them to address any challenges that
Speaker:they're going and get 'em moving along.
Speaker:So my typical client has been in business usually two to three years to start.
Speaker:They probably got three or four employees to begin with, and they're
Speaker:just now realizing that, Hey, I need a little help to figure this out.
Speaker:There you go.
Speaker:I like that.
Speaker:I think it's very important that I think so many people are still sort
Speaker:of wrapping their head around like, why, you know, does anybody ever
Speaker:need a coach or whatever like that.
Speaker:And I think this is one of the cool things that you're gonna be able to
Speaker:talk about in the podcast, because what I explain to people is, you
Speaker:know what Steph Curry did today?
Speaker:He practiced and he did what?
Speaker:What the coach told them to do.
Speaker:You know what Steph Curry is?
Speaker:Probably, it's the greatest shooter of our lifetime, uh, for now anyway.
Speaker:Yeah.
Speaker:Cause they, I never made it to the nba, so they didn't see me know,
Speaker:actually, I'm horrible at basketball.
Speaker:So like, you know, Tiger Woods is out there, you know, hitting balls.
Speaker:You know, Lee Haney was his coach for a little bit.
Speaker:Like, even the best, like the people that we see the best, they have a coach whether
Speaker:you guys know it or not, the entire race.
Speaker:Max Tapping has somebody yelling in his ear, telling him what to do, and he's
Speaker:making me mad cuz he keeps beating Lewis.
Speaker:And Lewis is my g.
Speaker:So, we all love, we all love Steve Jobs, right?
Speaker:Cause he brought us this amazing tool of Apple and Mac, Steve Jobs and
Speaker:Bill Gates shared a business coach.
Speaker:Really?
Speaker:His name was Bill Johnson.
Speaker:Yeah.
Speaker:They shared, actually, Bill Johnson also coached the guys
Speaker:over at Google a little bit.
Speaker:So you think about Steve Jobs needing a business coach.
Speaker:He had one and it's pretty interesting.
Speaker:So I've actually kind of tried to follow Bill Johnson a little bit.
Speaker:Dang.
Speaker:You know what?
Speaker:That's funny.
Speaker:I didn't, I mean, I worked for Steve for 10 years and didn't know that.
Speaker:Okay.
Speaker:So yeah.
Speaker:What do you think is your ideal customer, right?
Speaker:You know, we always talk about finding that customer avatar.
Speaker:What do you think is your ideal customer?
Speaker:And the reason why I ask that is that's gonna help us decide
Speaker:for you how to set your podcast.
Speaker:Right.
Speaker:So my ideal customer is going to, like I said a little bit ago, he's gonna probably
Speaker:been in business three to five years.
Speaker:He probably has at least three employees.
Speaker:It's changing now.
Speaker:I've kind of moved up a little bit, but he probably has 750,000
Speaker:to a million dollars in revenue.
Speaker:And not that they have to have that, but that's kind of the ideal customer.
Speaker:I've got clients that are down 350, 400,000 in revenue.
Speaker:And then I got a client that's a 400 million revenue company.
Speaker:But that's the ideal is those are the people that have launched a business.
Speaker:They were amazing computer programmers, so they decided to launch a computer
Speaker:programming business and they realized, Hey, I need some help with this.
Speaker:There's a really great book, I'll just throw this out if you've
Speaker:never read it, called EMyth.
Speaker:Um, the whole idea behind EMyth is there are technicians
Speaker:and there are entrepreneurs.
Speaker:There's a whole lot of people that launch businesses as technicians that never
Speaker:step into the entrepreneurial stage.
Speaker:And that's the reason we have, you know, 50 to 75% of businesses closed
Speaker:down within five years is because they never stepped out of that technician
Speaker:stage into the entrepreneurial stage.
Speaker:And that's what I help 'em do.
Speaker:Oh, that makes so much sense because I totally fully understand that.
Speaker:And I love the E myth.
Speaker:It is one of those books that you prob I like go to maybe every year
Speaker:or so every two years at a maximum.
Speaker:Mm-hmm.
Speaker:Like I probably.
Speaker:I've been through that book, I wanna say at least eight to 10 times maybe.
Speaker:It's, yeah, it's one that was actually curriculum when I was in
Speaker:school, because I was in, I was one of the first e-business majors to
Speaker:graduate from University of Hawaii.
Speaker:That was,
Speaker:if you haven't done it yet, check out, E-Myth Revisited.
Speaker:Yes.
Speaker:That's the newest one.
Speaker:Yeah.
Speaker:Love that book.
Speaker:Good stuff.
Speaker:Okay, so guys, everyone who's listening to this at home or watching us live
Speaker:and the taping, one of the things that we have available to you is we have
Speaker:something known as a podcast checklist.
Speaker:This is The Flow checklist.
Speaker:For those at home, you are going to be able to get this in the show
Speaker:notes after this show is posted.
Speaker:Now you actually have some of the beginnings of the
Speaker:checklist covered, right?
Speaker:We talk about creating a niche and picking a genre, and then we get
Speaker:to probably what most people's most difficult section is naming the podcast.
Speaker:Have you already thought of a name for your podcast?
Speaker:Yes.
Speaker:Okay.
Speaker:What is it?
Speaker:The Bizology guy.
Speaker:Oh, okay.
Speaker:I feel you.
Speaker:I like that.
Speaker:I like that.
Speaker:I like that because I love mixology.
Speaker:Um, but it is funny cuz I really love mixology.
Speaker:I love the science behind it, learning what the guys do,
Speaker:tasting these incredible things.
Speaker:And as soon as after I taste it, I go, yeah, can I just get bourbon neat?
Speaker:Or bourbon on the rocks cause, you know, yeah, I, I, I like
Speaker:the concept of mixology.
Speaker:I like my whiskey tasting like whiskey . Anyway, there you go.
Speaker:No avocados in my whiskey.
Speaker:All right, so the next, this is really good people, A lot goes into your name,
Speaker:you can change it, but I would say spend some time in figuring out your name.
Speaker:And yes, it's helpful if the socials and stuff are available, but you
Speaker:know, people are smart nowadays.
Speaker:You don't have to have literally the exact same thing all the way across the board.
Speaker:It's harder and harder to get that, so, you know, don't worry about that now.
Speaker:We're gonna get that.
Speaker:We talk about getting your podcast cover art and setting up your social profiles.
Speaker:Now, the most important step next for you, Noble, is going to be creating
Speaker:what is known as that trailer episode.
Speaker:Even if you don't plan on, say, launching until January, I would go
Speaker:and create that trailer episode now.
Speaker:This is one of the most key steps that a lot of people forget,
Speaker:and I'll explain to you why.
Speaker:When you create a trailer episode, you are giving the Apple, the Spotify,
Speaker:the Google, the Stitcher, you know, wherever the podcast's getting is
Speaker:got, you're giving them an opportunity to basically see the podcast.
Speaker:It will already land.
Speaker:Pass the verifications and all that you need.
Speaker:It's not like, you know, Twitter blue, it's basically they're checking an RSS
Speaker:feed to make sure it's a legit RSS feed.
Speaker:And then once all of that done, it will upload.
Speaker:So you'll be able to see it already, start promoting it,
Speaker:sending it out to your email list.
Speaker:You're going to basically get that started.
Speaker:So we did our preview episode.
Speaker:I believe it was roughly two weeks before we started.
Speaker:It might have been a week, I forget.
Speaker:It seems like so long ago, but we only started in August, which is kinda funny.
Speaker:So lemme ask you this.
Speaker:So this, this preview episode or trailer episode, is it different
Speaker:than all the other podcasts?
Speaker:Am I getting on here and saying, Hey, here's what to expect,
Speaker:or is it just a real episode?
Speaker:No, no.
Speaker:It can be completely a, Hey, I'm Noble Bowman.
Speaker:You know, you can find me at such and such and such.
Speaker:I am a business coach.
Speaker:This is the type of things I'm into, and this is the type
Speaker:of listeners I'm looking for.
Speaker:If this fits you or if you know someone similar to this description
Speaker:please, send them the link, pass it on.
Speaker:I can't wait to share with you guys, and you know, if you're going to have guests
Speaker:on, tell 'em you're gonna have guests on.
Speaker:You can just kind of explain what the show is gonna be about.
Speaker:Most cases, these trailer episodes are sub five minutes.
Speaker:Okay.
Speaker:Have you already picked a platform to put it on?
Speaker:No.
Speaker:All right, cool.
Speaker:This is easy.
Speaker:Captivate.
Speaker:Let me just save you the drama.
Speaker:Captivate FM is quite amazing.
Speaker:We have links on The Flow page to get to Captivate.
Speaker:This is what we use.
Speaker:The one caveat I will give you, no, you don't have to listen to me.
Speaker:You can listen to wherever.
Speaker:But the thing I love about Captivate is they are built with the growth mindset.
Speaker:They have fantastic tools designed to help you grow.
Speaker:Their whole backend has a section specifically about growing your podcast.
Speaker:Now, the big move right now is creating video oriented podcasts, right?
Speaker:So whether you are going to show the video or not, cause people believe, you know,
Speaker:bald guys with beard and glasses, they think we're smarter than everyone else.
Speaker:So I'm gonna just say, go ahead and do the YouTube part too.
Speaker:But whether anyone's gonna be there, like we have a live audience right now.
Speaker:You have, you know, a bunch of people watching.
Speaker:It is probably in your best interest to run it live and basically record it live.
Speaker:A couple of things that's gonna do.
Speaker:Sure.
Speaker:It's going to give you sort of instant marketing because of the people that
Speaker:bump into you while you're live because of the way YouTube shows things.
Speaker:Number two, it's going to make your editing process easier instead of
Speaker:just seeing in audio files to Luis.
Speaker:Luis can see what we're doing.
Speaker:Luis can see my hands doing the Puerto Rican thing, so as a Puerto
Speaker:Rican himself, he know as soon as my hands stop, I'm done talking.
Speaker:You can check with yours, right?
Speaker:So as he's editing, it's easier for him to edit because he has visual cues, right?
Speaker:If you make a weird face, if I say something stupid like The Chiefs suck,
Speaker:and Raiders are the best, he'll know.
Speaker:I don't know how we're even friends.
Speaker:I mean, come on, you're in the wrong team, bro.
Speaker:He can see those things and so it makes it simpler for you to edit.
Speaker:So especially for someone who's not very skilled at podcast editing, having
Speaker:that video by recording it in Ecamm, it will make your job a lot easier, even
Speaker:if you're gonna throw the video away.
Speaker:On that note, I will tell you, don't throw the video away because YouTube
Speaker:is about to really, really push this podcasting, and so now is the time and
Speaker:you kind of want to have a video podcast.
Speaker:It doesn't have to be hyper cute.
Speaker:It could be super simple as a basic Ecamm drop with your face and your awesome PDFs.
Speaker:You can just pull them up right on the side.
Speaker:And you could just remind the people on the audio that they should be also
Speaker:checking out the video because the PDFs are gonna be sort of right there.
Speaker:You know what I mean?
Speaker:So that's, that's the one thing.
Speaker:But Captivate does not support video podcasts, so you
Speaker:will have two basic things.
Speaker:You'll have one live on YouTube that you upload.
Speaker:Once you edit it.
Speaker:You don't have to, you could just leave the live recordings raw.
Speaker:And then the edited audio is in the Apple Podcast or Castro Overcast or whatever.
Speaker:And you can just remind people of the live shows that are live shows.
Speaker:But if you want to edit them so that you can send them out in your
Speaker:newsletter or email, then go ahead and edit them and send them that way too.
Speaker:You'll just re-upload it to YouTube.
Speaker:So we keep both, we keep this raw version that everyone's visualizing
Speaker:right now, and then we also post the edited version a week later.
Speaker:So they got two.
Speaker:So you just mentioned it.
Speaker:Let me ask you this.
Speaker:I am a public speaker.
Speaker:I'm a terrible writer, but I'm a public speaker, so I speak with my hands.
Speaker:But anytime I've done any type of video, I've tried to keep my hands down.
Speaker:Is it just don't that a preference thing or, I mean, cuz I'm a,
Speaker:I mean, I'm a public speaker.
Speaker:Yeah, I use my hands because if I put my hands in my lap and
Speaker:just talk, it messes up my flow.
Speaker:And don't tell Alec I say this, I look like my boy Alec.
Speaker:I like to tease him about that.
Speaker:And I know like if you, if you watch, Ana has this thing where she was
Speaker:looking so hard for a microphone because she wouldn't hit it.
Speaker:I'm pretty cognizant about not hitting it.
Speaker:But even if I do hit it, not that big a deal.
Speaker:But yeah, I prefer to use my hands because it, I don't wanna mess with my energy.
Speaker:And technically you're supposed to give about 10% more energy than normal because
Speaker:the camera's gonna thief part of it.
Speaker:So I like to keep that
Speaker:I like to keep the hands in.
Speaker:Yeah.
Speaker:And if your hands are in front of you, you're not hitting the table.
Speaker:Yeah, I've been known to do that before.
Speaker:Yeah, don't hit the table, especially when your mic is on the table.
Speaker:This has my mic in the air on the table so I can hit the table a little bit.
Speaker:But also my table is a 300 pound like monkeypod slab, so
Speaker:it doesn't make a lot of noise.
Speaker:Most of your IKEA stuff will make noise.
Speaker:I think people are used to the table tap now though cause so many podcasters do
Speaker:it because it's a old habit, you know?
Speaker:So I think the pickiness of what used to be a radio broadcast
Speaker:isn't as important in the podcast.
Speaker:And as long as it's not hyper annoying, your audience might
Speaker:get used to it or they'll bug you about it and that'll be your thing.
Speaker:That'll be your thing.
Speaker:Like the audience always tells me if I do something stupid, right?
Speaker:Or like we tease Tom about his jokes, like he has the dad jokes.
Speaker:And then so that becomes part of the deal, right?
Speaker:So it could be part of your brand of trying your hardest not to hit.
Speaker:Now we have the audio side covered.
Speaker:And you know, just the main thing about picking your platform is there's a
Speaker:bunch, the list you'll see that we have things like Captivate, Buzz Sprout.
Speaker:I don't know what, I wrote them all down.
Speaker:I had tons of them.
Speaker:There's more.
Speaker:Podbean is one that I used for a long, long time.
Speaker:There's so many of 'em out there.
Speaker:And even Anchor, a lot of people love Anchor.
Speaker:I'm not a fan, but Anchor is good in a sense though because Anchor
Speaker:will cover the video and the audio.
Speaker:But the video will only reside in Spotify unless you also upload it to YouTube.
Speaker:So there's that.
Speaker:So we got that part covered.
Speaker:Now the other thing that I would tell you to do, just to save yourself a lot of time
Speaker:as you create this, you're gonna want to create something like a show template.
Speaker:And what I mean by a show template and I actually have an
Speaker:example in the freebies list.
Speaker:I have a kind of a rundown sheet that I use.
Speaker:I call it the podcasting workflow.
Speaker:This one is very much sort of about us, but you can adjust
Speaker:it to match what you want.
Speaker:So this next link is the podcasting workflow.
Speaker:And again, I'll put these in the show notes.
Speaker:So this basically just runs down how we do it.
Speaker:We're gonna record it after we record it, we finish editing.
Speaker:The edit comes back to us When Luis is done, we run that through Descript.
Speaker:Descript gives us a transcript because I think it's really good to
Speaker:put the transcript on your platform, Captivate makes that really easy.
Speaker:As a matter of fact, with Descript you can send straight to
Speaker:Captivate from Descript, right?
Speaker:So you don't have to do anything.
Speaker:And then once we have it in there, I like to go into the episode as
Speaker:it sits in draft on Captivate, make a couple little minor tweaks, and
Speaker:then go ahead and publish that out.
Speaker:Now yours might be after I finish publishing.
Speaker:What we do is, Katie makes a blog post and she puts it, but yours
Speaker:might be, I'm gonna make sure I send this out on the newsletter or
Speaker:send this out to my mailing list.
Speaker:I'm going to generate these five or six posts in relation to that, right?
Speaker:So you might go down like that.
Speaker:So there is a flow.
Speaker:I hate saying it cuz it sounds funny coming outta kind outta my face.
Speaker:But there is a direct flow.
Speaker:One more last link I'm gonna show you.
Speaker:This is just something that I whipped up in Pages.
Speaker:This last one is our episode flow planner.
Speaker:This basically gives me a checklist of what I'm putting in for my recording,
Speaker:what I'm needing for my edits, what I need for my publishing, if I have any sponsor
Speaker:or affiliates that I need to read out.
Speaker:And I'll even put in what my intro topics are, you know, topic 1, 2, 3.
Speaker:I'd only cover three topics in an episode and then hit the outro.
Speaker:And if there's any special notes, we make this all available to everyone.
Speaker:So again, these will be in the show notes for those of you guys
Speaker:listening at home, but those are some of the things to think about,
Speaker:trying to have like a cohesive show.
Speaker:And I'm sure this is the type of thing that you already set up for your clients
Speaker:when you're dealing with them, right?
Speaker:Is giving them a plan and something to look forward to.
Speaker:So this is what you would do in your show flow.
Speaker:Now, so I have a question.
Speaker:Is this a situation where you might be bringing on guest?
Speaker:Yeah.
Speaker:So I've, I've kind of bounced back and forth.
Speaker:Does it have to be either or is can it be both and?
Speaker:I do both and.
Speaker:And here's the reason why.
Speaker:Okay?
Speaker:So like I have a podcasting partner and I love having a podcasting partner cuz it
Speaker:makes it very easy to bounce stuff off of.
Speaker:When your podcasting partner decides to buy a house and it has to move.
Speaker:Then you gotta be able to do the show by yourself, which I'm fully capable of.
Speaker:I know some people may or may not be able to do that, like I've done this forever.
Speaker:So I'm fully capable of that.
Speaker:So I like the fact that I can do a show where it's just me.
Speaker:I can do a show where it's me and my partner, or like in the case of
Speaker:Jared, yourself, or last week, you know, I brought four or five partners.
Speaker:Cause they, they, they come as a package, like they're like a six pack.
Speaker:So I'm able to bring in the whole posse, so I like it.
Speaker:Plus this is just me.
Speaker:I think the mix up makes people like wanting like, oh,
Speaker:it's gonna pop off this week.
Speaker:Right.
Speaker:It's kind of interesting.
Speaker:Yeah, I think you'll be fine.
Speaker:For me as a person listening to this, not only would I want to hear from you, but
Speaker:I would also want to hear from some of the businesses who are at the, just got
Speaker:their luggage on the top shelf for the struggle bus, and then, and then kind of
Speaker:see you work with them through a process.
Speaker:Because then you can see, okay, now I get it.
Speaker:Like I'm catching a vibe.
Speaker:Right?
Speaker:So any of your businesses that will be down, Right, like say you're, um,
Speaker:you're a pressure washing guy, you know, you can talk through a process with
Speaker:him or other shows, you know, you'll be able to have a follow up episode.
Speaker:This is what's dope about that, whether you know it or not.
Speaker:Now, because we're doing this and we're giving our people a chance to write
Speaker:notes for their business podcast, we're gonna have to have a follow episode after
Speaker:you launch and see how it's going and.
Speaker:See how it's going.
Speaker:Yeah,
Speaker:Like physical therapy.
Speaker:Right.
Speaker:Okay, now you got that bin to 90 degrees.
Speaker:Let me hit you on, I need you to do squats, you know,
Speaker:or whatever the case may be.
Speaker:Right, right.
Speaker:So, very cool.
Speaker:Yeah.
Speaker:So we have everything down.
Speaker:We got your, basically your whole podcast ready to launch.
Speaker:Do you have a space that you'll be able to use for, say, growing
Speaker:a community around your podcast?
Speaker:What do you mean by space?
Speaker:I hate this word.
Speaker:Facebook group.
Speaker:Discord server.
Speaker:Yeah, yeah, yeah.
Speaker:Okay.
Speaker:Discord server, you know, is kind of the move.
Speaker:Don't tell, don't tell Keely I said that, but Discord server is kind of,
Speaker:the move is one of the best right now.
Speaker:There's Circle, there's other places, but you're gonna wanna make sure you have
Speaker:a place for your community to hang out and chill and talk to each other, right?
Speaker:And feel like they're part of something like that to me, is the most missed
Speaker:opportunity for most podcasts is not understanding that that community, right?
Speaker:The flow riders like, yo, they got a name now.
Speaker:Like, they're gonna have the jackets like the Thunderbirds, you know they're
Speaker:gonna have the Thunderbird jackets.
Speaker:There you go.
Speaker:You know what the heck movie was that?
Speaker:Um, Grease.
Speaker:There you go.
Speaker:I was really trying to get it, trying to get it to come outta my head.
Speaker:I've never used Discord much.
Speaker:So you think that's a good thing to check in?
Speaker:What about Volley?
Speaker:Is that, is that,
Speaker:Oh, Volley is fantastic for this.
Speaker:Well, hey guys, this is what's known as a segue in the podcasting business.
Speaker:Did you know that we have a Volley for The Flow?
Speaker:We use the Volley as a way to let people who listen to The Flow
Speaker:to ask us questions or give us feedback, or just come and say, 'sup?
Speaker:Right, so you can go over to ecamm.tv/volley Yeah, so we have
Speaker:a Volley that people can come in and ask questions and do things
Speaker:like that and it's fantastic.
Speaker:I've actually noticed Bradley Teaches, one of our friends, he's doing a full coaching
Speaker:community inside of his Volley, and then my buddy Tim Schmoyer, he said by moving
Speaker:his coaching program into the main session being in Volley it gave him an opportunity
Speaker:to basically 10 x the amount of people he had in a cohort at a time because
Speaker:of the asynchronous vibe of Volley.
Speaker:So yeah, Volley's actually pretty dope for this.
Speaker:You introduced me to Volley on our conversation the other day when we
Speaker:were talking about doing this podcast.
Speaker:I have moved, I created a Volley for all my coaching clients and I'm
Speaker:just now getting them all on board, but they're all excited about it.
Speaker:Um, yeah, it's good.
Speaker:So I think it's really good.
Speaker:I think it's gonna be a cool opportunity.
Speaker:Discord to me is still granddaddy.
Speaker:I think it's the best, well actually not old enough to be granddaddy.
Speaker:It's, you know, it's that smooth guy at the Club.
Speaker:Cause it just, it has all of the right parts, all of the right
Speaker:moves is really, really nice.
Speaker:The one thing that's really dope about Volley is it's quick.
Speaker:Low lift.
Speaker:Right?
Speaker:You don't have to, you know, grab.
Speaker:Fifties, two fifties on East Side and press that joint.
Speaker:It's a lot easier lift, and it is something that most people
Speaker:know how to use because they've used a walkie-talkie before.
Speaker:So in a way it's similar to that, but you don't have to listen to it immediately.
Speaker:It's like a voicemail tag.
Speaker:Back when we first got mobile phones.
Speaker:So yeah, Volley is pretty cool for this.
Speaker:All right, so now that we have your thing together, this is gonna be the next part.
Speaker:We're gonna record that first episode.
Speaker:Lucky for you, you already got all of the cool stuff.
Speaker:You got the microphone, you got your computer set up, you know, you have
Speaker:basically the gear part settled.
Speaker:So I, I need to get a new camera.
Speaker:Oh, you do?
Speaker:Well, I do.
Speaker:I need to.
Speaker:So I've still got the old Canon M 50 that I know you guys
Speaker:soured on after I bought it.
Speaker:Nah, it's good if it works.
Speaker:It works.
Speaker:If you're looking for a new camera right now, you know I am finding
Speaker:my favorite camera right now and everyone's gonna laugh because I have my
Speaker:glorious Sony over here in the drawer.
Speaker:My favorite camera right now is this iPhone 14 promax.
Speaker:I shoot so much with it.
Speaker:And in a situation like where you are today hanging out in the coffee
Speaker:shop, there's actually a little clip.
Speaker:You can stick it right on your MacBook and then use this as your
Speaker:MacBook camera instead of the MacBook camera that you, yeah.
Speaker:Right.
Speaker:And then you would connect it up with Camo, right?
Speaker:Camo is an amazing app.
Speaker:Got Camo.
Speaker:Oh, you got Camo?
Speaker:Honestly, I wouldn't mess with that right now.
Speaker:I, I'd get the process going and, you know, run with what you got, take your
Speaker:iPhone, pop it up with a tripod or, you know, stacking on some books, whatever.
Speaker:And then flip on Camo, make the adjustments on the, on
Speaker:the screen so you look cuter.
Speaker:And then just let it out.
Speaker:And then if you need help with Camo, then you, you can hit up Eden.
Speaker:You can.
Speaker:She knows the answer.
Speaker:So here's the equipment that I have right now.
Speaker:I've got a Rodecaster but it's the older version.
Speaker:Is there a reason I should buy the new Rodecaster?
Speaker:Nah, not for this.
Speaker:No.
Speaker:No biggie.
Speaker:Okay.
Speaker:I have a Stream Deck XL.
Speaker:Of course, I've got Ecamm.
Speaker:I'm in my second year.
Speaker:I've got a Rode pod mic.
Speaker:Is that sufficient?
Speaker:Perfect.
Speaker:And then I've got a teleprompter set up too.
Speaker:Oh, then you're good.
Speaker:So, you know, especially for the way you, because you're used to being a
Speaker:public speaker, I would say just put your bullet points on your teleprompter.
Speaker:Pop it right there on the screen, so you're looking down the pipe.
Speaker:And then your pod mic is already gonna sound good.
Speaker:The Rodecaster Pro is perfect for this.
Speaker:If you want to add sounds, bells, whistles, things like that, you
Speaker:can go ahead and put that in.
Speaker:And yeah, I would legit just throw my iPhone on a tripod and pop it
Speaker:on as the master camera in Ecamm.
Speaker:And then you can have the Canon M50, too.
Speaker:So you can have sort of dual angles if you want.
Speaker:Right.
Speaker:And I think that's perfect for what you're gonna do because one thing
Speaker:about the podcasting, especially sort of in, in YouTube space, majority of
Speaker:your audience is going to come from the audio version, so they're not
Speaker:gonna see all of that stuff anyway.
Speaker:The pod mic is fantastic.
Speaker:It has good noise rejection, it will sound just absolutely great.
Speaker:What I like to do at the end is take my audio file and I run it
Speaker:through a program called Auphonic.
Speaker:That is a website, auphonic.com.
Speaker:But I also have the standalone version on my desktop.
Speaker:It's like 80 bucks for the standalone version.
Speaker:The website is free, but you do have time limits.
Speaker:Most people never run out of those time limits and the time accumulates,
Speaker:like it generates rollover minutes.
Speaker:Kind of like the old cell phones, right?
Speaker:So you just basically,
Speaker:how do you spell that?
Speaker:A U P H O N I C.
Speaker:Paul will drop a link in a chat for those who are listening
Speaker:and want go see it on YouTube.
Speaker:I'll put it in the show notes as well.
Speaker:Yeah, Auphonic is really good because I just go in there and say, I want
Speaker:you to level my voice right, and I want it to be negative 16 LUFS.
Speaker:It's a technical thing, but that's what most of your podcasts
Speaker:aggregators want that volume to be at because we've all been there.
Speaker:Like you're in your car, you're just cruising down the road.
Speaker:CarPlay is playing your favorite podcast, and then a switch to another
Speaker:podcast, and they'd be like, I'm not trying to hear ASMR in the car.
Speaker:I'm trying to hear what you're talking about.
Speaker:Right, right.
Speaker:And it irritates me because, TV shows, like full networks that have like
Speaker:different interns for every show.
Speaker:And you could be watching their clips for today to try
Speaker:to catch up on what's going on.
Speaker:And they're all different levels because they're not leveling it.
Speaker:So that Auphonic at the end will do that last minute polish.
Speaker:It's just like hitting it with the pledge right before you go out or you know,
Speaker:snapping, load your car behind the ears before you step, like it's exactly that.
Speaker:So it makes it perfect.
Speaker:And to me, I like it because it will attach the image and things like that.
Speaker:So what I do is I have my Captivate connected to Auphonic.
Speaker:So once it's finished, it uploads The Flow that way.
Speaker:So in a couple minutes when everybody gets their episode,
Speaker:that's how it's gonna happen.
Speaker:It's, it's really cool.
Speaker:And I have a couple videos on Auphonic, but it's nothing to know.
Speaker:You really throw a file at it, name it what you want it to be,
Speaker:and just have it set for, you know, the right level and it's done.
Speaker:Like, it's super, super simple.
Speaker:Okay, so now we did all of that.
Speaker:When we published the promo episode or the trailer.
Speaker:This is when you connected to all of the podcast directories.
Speaker:There are a couple that will say, you can only put it there
Speaker:after you've had three episodes.
Speaker:You wanna get that up there, and the reason for that is because it's
Speaker:going to need time to sort of spread.
Speaker:And then, so that's why you wanna publish that to the directories,
Speaker:cuz the directories will get in and move it out with the trailer.
Speaker:So I hope that made sense.
Speaker:In my head it made sense.
Speaker:Okay, so now you're gonna go ahead and publish your first episode.
Speaker:Now we get to the good part.
Speaker:All right, here's what I suggest you do, and this is gonna be cool.
Speaker:You have this great ability to have really short stories or parables that
Speaker:you use in order to highlight some of the points we talking about in the business.
Speaker:If you were throwing those in your podcast now with Ecamm, you can
Speaker:press m whenever you just said something dope, so it leaves a marker
Speaker:and a text file in your recording.
Speaker:You'll know where you said something that you want to clip out.
Speaker:We're gonna take those clips and we're gonna use YouTube shorts,
Speaker:Instagram reels, TikTok reels, or LinkedIn probably for you.
Speaker:LinkedIn and, and YouTube would be your two best options.
Speaker:You're going to use those to help promote the show.
Speaker:Now, okay, everybody pay attention.
Speaker:Everybody lean up.
Speaker:Pull over the card, tell the kid be quiet for a second.
Speaker:Whatever.
Speaker:Stop selling your stuff.
Speaker:Just drop the info.
Speaker:Let the people find your personality.
Speaker:Let them love your personality.
Speaker:I know we can't help it.
Speaker:We've all been trained to be sales folks.
Speaker:We've, a lot of us have been through the Dale Carnegie systems or the Jim Rome
Speaker:system, and the advice is still solid.
Speaker:But we can't sell like that anymore.
Speaker:We sell through giving.
Speaker:Right, right.
Speaker:So you're just gonna come in and drop those gems.
Speaker:And in the description, you're going to have the link to the podcast.
Speaker:In the podcast title, description, show notes, it has the links
Speaker:to get to the coaching program.
Speaker:Maybe at the very end when you drop the sponsor read on the podcast,
Speaker:you can say, this podcast is sponsored by Noble Bowman Coaching.
Speaker:And here's the links and if you like to get an episode.
Speaker:Yeah.
Speaker:But what you don't wanna do is like every time you drop a Reel, say to
Speaker:see the full podcast go over to here.
Speaker:You just drop it and leave it.
Speaker:Hang it.
Speaker:Right.
Speaker:It's that old subtle come hiter look that used to get in school.
Speaker:You know, they don't say, Hey, come over here.
Speaker:You just had the little come hiter look and you might have to throw that
Speaker:look for two weeks, but eventually why you keep looking at me like that?
Speaker:And I be like, well, right.
Speaker:Cause we need, we need to go to Tower Records.
Speaker:Cause that was the dating spot back in the day.
Speaker:Like what's at Tower Records?
Speaker:Little coaching here.
Speaker:Little coaching here.
Speaker:I was talking to a client the other day about something similar to this,
Speaker:and the latest research says that the people have to have up to 12 touches
Speaker:with your content to want to go deeper.
Speaker:You know what's funny?
Speaker:You say that, that's part of my talk.
Speaker:When I was speak, when I was speaking in the, in the culture, when I was
Speaker:speaking at all these conferences over the last, you know, summer months, part
Speaker:of my talk was it used to be you needed seven touches and now it's 11 to 13.
Speaker:Right.
Speaker:And so I used the picture of 11 from Stranger Things, Millie, Ricky, Bobby.
Speaker:I had her on my screen cuz I don't put words in my pre zones.
Speaker:I just put pictures cuz I was explaining to people when I was going
Speaker:to marketing school or B school.
Speaker:We learned it at seven touches before a customer buys.
Speaker:But nowadays it's actually 11 to 13, so you're correct.
Speaker:I like how you just picked 12 right in the middle.
Speaker:That's cause you're in the center of the country.
Speaker:Fantastic.
Speaker:I'm so listen people listen to Noble cause he's telling you the truth.
Speaker:It is a temptation because we want, okay, I hate posting social media, not
Speaker:me, but I hate posting social media.
Speaker:I hate making these little clips.
Speaker:I hate editing, I hate blah, blah, blah.
Speaker:So why they have all of that.
Speaker:They already have a feeling about the content they're gonna put out.
Speaker:And I kind of wanna tell you, if you feel that way, cool.
Speaker:Your excuse is valid.
Speaker:But it will show in your content, your content will show that you hate doing it.
Speaker:It will come out.
Speaker:And so like, if you don't have a love for it, then maybe get somebody that does,
Speaker:because if you go into it with those, I don't know what the proper terminology
Speaker:is, not premonitions, but you know, that those feelings, the feelings come out.
Speaker:It's like with people that are mad about cooking, they food
Speaker:tastes nasty, but, but Meemaw food tastes good cuz she loved cooking.
Speaker:You know what I mean?
Speaker:My, my grandma would look at me at two 50 and like, boy, you getting skinny.
Speaker:What the hell's wrong with you, Grandma?
Speaker:You know?
Speaker:Right.
Speaker:So you wanna go ahead and if you can, when you put those out,
Speaker:you're going share those tips.
Speaker:You're gonna show your, your, your Noble-isms, right?
Speaker:'Cause people will start to vibe with you because of your personality.
Speaker:And you're already a public speaker, so you got half of this licked.
Speaker:You know, you got the biggest part of it licked already.
Speaker:And then now we're down to the last part.
Speaker:All right, here comes the last part.
Speaker:After you let these out, you wanna remind people that leaving
Speaker:reviews is an important thing for podcasters, and I hate begging.
Speaker:It sucks, and I would like to never mention this again, but it's kind of
Speaker:important cuz a lot of people don't know.
Speaker:For a podcaster, that is the best thing you can do for a podcast you love.
Speaker:Right now you probably have podcasts you listen to and love and have never
Speaker:thought I need to go in and leave a review, but it's what the brands look at
Speaker:when they wanna sponsor a podcast, right?
Speaker:It's what the ranking sites look at when they wanna rank a podcast.
Speaker:So you kind of want to make sure that if there's a podcast you love,
Speaker:something that you're feeling, don't just send 'em a, a message on the
Speaker:social media and go, yo, that was fire.
Speaker:No, like literally go in right and leave in iTunes, and I don't know why,
Speaker:but Apple is the holder of the reviews.
Speaker:As far as the marketing stuff goes.
Speaker:You wanna leave a review, so you have to ask people, or you know, when you
Speaker:put 'em in your mailers and things like that, do that on your show
Speaker:notes, remember to put, you know, some sort of call to action there.
Speaker:But the main thing is as you're sharing it, just don't
Speaker:be, you know, crazy about it.
Speaker:I have to ask, you know, I'm asking clients to leave me Google reviews and
Speaker:Facebook reviews for my business coaching.
Speaker:So it's the same thing.
Speaker:I mean it, yeah, it's never fun to be asking that, but at the end of
Speaker:the day, it makes a big difference.
Speaker:It does.
Speaker:And, and one last thing.
Speaker:I would say it is funny cause I'm testing something out on YouTube today for my
Speaker:livestream, which is directly after this.
Speaker:10 minutes.
Speaker:I'm launching a video first.
Speaker:I'm running a premier and the subject matter today is idea generation.
Speaker:And so I'm gonna run basically a nine minute video and it's a live
Speaker:premier, in which case I'll be in a chat and as soon as that's
Speaker:over, it kicks off the live stream.
Speaker:So here's a cool way if you are supplementing your podcast with short
Speaker:videos or videos that will be about a subject, sort of like almost a
Speaker:trailer, and to give you a chance to do a prerecord before you go live,
Speaker:that's another fantastic way to bring some tracks because that makes it a
Speaker:little bit more searchable and things.
Speaker:But the main point of this is you're going wanna using something like Apple Notes or
Speaker:Otter ai or Asana, click up drafts, Google Notes, whatever you are into, you're gonna
Speaker:wanna start building a list of topics in your head and get 'em on paper somewhere.
Speaker:Cause nothing sucks more than to sit down and be like, you know what?
Speaker:I could bang out three episodes this day because the Chiefs lost and you
Speaker:don't have anything in your head.
Speaker:You like how I slipped that in?
Speaker:No.
Speaker:No, no, no, no, no, no, no.
Speaker:My Chiefs are looking mean right now.
Speaker:I'm sick of y'all.
Speaker:So I do have a question.
Speaker:I do have a question since, uh, the Raiders lose every once in a
Speaker:while, so my question is, What, what frequency do you recommend?
Speaker:In the beginning?
Speaker:It's just consistent, man.
Speaker:It's literally be consistent.
Speaker:If it's a monthly thing, hey, it's a monthly thing, but you
Speaker:gotta let everybody know that.
Speaker:But the disadvantage of doing a monthly podcast is, yo, you gotta swing big
Speaker:poppies over Fenway every episode, right, ?Because you making folks wait, right?
Speaker:If you are going to come out biweekly, yo you gonna be
Speaker:looking at home runs and triples.
Speaker:Like they gotta be super, super solid.
Speaker:If you go weekly, you have a chance to have a little bit of ebb and
Speaker:flow, but you need to be consistent so, I personally don't like seasons
Speaker:because I know I'm fitting to show up every week for my folks.
Speaker:But what you can do is drop 10 and then sit back, relax, you know,
Speaker:enjoy a little, you know, Kentucky and, and see what's going on.
Speaker:Get some response, build up your momentum, rest your brains, rest, whatever.
Speaker:And then, you know, like three, four weeks after that rest,
Speaker:come back with another 10.
Speaker:And that's when people do seasons, right?
Speaker:Tom, does seasons.
Speaker:A lot of your favorite podcasts do seasons.
Speaker:I just like to be here every week.
Speaker:Right?
Speaker:Because of the live show.
Speaker:Honestly, this podcast is about the products, right?
Speaker:This podcast is about Ecamm, it's about Captivate, it's
Speaker:about Descript, it's about Camo.
Speaker:It's about Speedify, right?
Speaker:It's about the partners that we love so much, but outside of Speedify,
Speaker:which is a paid sponsor, we don't actually say go download Ecamm.
Speaker:I'm just coming here telling you your dopeness of how to make a
Speaker:video podcast and enjoy your life.
Speaker:And then when you go to look for what to use, you're gonna pick Ecamm.
Speaker:Unless you're a PC person, you'll find something else.
Speaker:So I don't look at the return on investment that like every episode needs
Speaker:to sell like eight copies of Ecamm.
Speaker:Right.
Speaker:If we sell one every couple of months, cool.
Speaker:But you will know who we are, right?
Speaker:You're no longer gonna be like, I don't even know about Ecamm.
Speaker:So that's what we're just again, making another touchpoint.
Speaker:We're doing one of our Stranger Things.
Speaker:11.
Speaker:One more question.
Speaker:Yes, sir.
Speaker:Length of podcast?
Speaker:As long as it needs to be and not a second longer.
Speaker:I know everyone hates that answer.
Speaker:Everyone hates that answer.
Speaker:There will be...
Speaker:cool thing about podcasts is we're not network tv, right?
Speaker:It doesn't have to be exactly an hour, right?
Speaker:It doesn't have to be exactly 15 minutes.
Speaker:If you come on today, and your topic is about taking emotions out of business
Speaker:and why it's super important to take emotions outta business decision, and
Speaker:you can cover that in six minutes.
Speaker:That episode is six minutes.
Speaker:But if it takes you 28 episodes, 28, like don't, don't worry about it.
Speaker:Like this is not, um, don't say this is the Noble Bowman 15 minute podcast, cuz
Speaker:the minute it's 18 minutes, somebody gonna punch you in the face . So just as long as
Speaker:they need to be and not a second longer.
Speaker:If they're short, they're just short.
Speaker:And you don't have to apologize.
Speaker:You don't even have to say, Hey people, this week is gonna be a short episode.
Speaker:Now I have seen people say, Hey, I'm going out of town.
Speaker:This is gonna be a shorter episode, but I wanna leave you with some homework.
Speaker:If you can bring this back for the next show, send me your results.
Speaker:I'm gonna be going to Hawaii to visit my man, Doc.
Speaker:So in the two weeks that I'm gone, here's what I want you to do.
Speaker:You know?
Speaker:So stuff like that.
Speaker:Okay, cool.
Speaker:Boom.
Speaker:I'm good, man.
Speaker:This is dope.
Speaker:It was kind of fun.
Speaker:I just did a live coaching session with my coach.
Speaker:That's weird.
Speaker:No, it was good, man.
Speaker:I, you said this a while ago, coaches need coaches.
Speaker:I have three coaches right now, and I'll add you as my fourth.
Speaker:You're my podcasting coach.
Speaker:There we go.
Speaker:There we go.
Speaker:Okay, so what we're gonna do real quick fam, is we're gonna dive into the q and a.
Speaker:And I just wanna remind you, we record this every Tuesday
Speaker:at 12:00 PM noon eastern.
Speaker:So if you want to check out the live show, check out the live show quite,
Speaker:just come through and enjoy yourself.
Speaker:We're gonna dive into the q and a in just a second, but before we go
Speaker:that, I kind of mentioned it earlier, we have our sponsor, Speedify.
Speaker:We really, really love them for doing this.
Speaker:Uh, you know make sure you're getting yourself Speedify as a gift
Speaker:for your friends and family who need a good, safe, easy to use VPN
Speaker:that basically anybody can use.
Speaker:Even your Uncle Paul, who doesn't know how to do anything on the
Speaker:computer is not a nerd guy.
Speaker:Uncle Paul could just turn on Speedify when he need it,
Speaker:turn it off when he don't.
Speaker:It's nothing to do.
Speaker:It's not complicated.
Speaker:It has so many benefits and features and it's very inexpensive.
Speaker:You can buy Uncle Paul like a year of Speedify, and be like,
Speaker:Merry Christmas, Uncle Paul.
Speaker:Cause I know you like to go to those certain sites that you probably shouldn't
Speaker:go to, but make sure you click the Speedify button before you go there.
Speaker:So nobody compromises your credit card information or your retirement, you know?
Speaker:So, It's a nice, easy way to keep the family safe, and we like to thank them
Speaker:for sponsoring this episode of The Flow.
Speaker:Go to speedify.com to find out a little bit more.
Speaker:That's it people.
Speaker:That's it.
Speaker:Okay, one last thing, Mr.
Speaker:Noble.
Speaker:If someone needs to get ahold of you, how can they find you?
Speaker:Hey, you can find me at um, Talk2, the number two.
Speaker:Talk2Noble.com.
Speaker:There you go.
Speaker:That's it.
Speaker:Easy gang, I love you.
Speaker:Let's jump into some q and A.
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