Hey remote (and local) live video producers! Are you ready to learn some best practices for client onboarding?

Client onboarding is a vital part of nurturing your agency/client relationship and ensuring that you're both on the same page.

The truth is, most clients aren’t familiar with how to plan a successful live event.

A kickoff process helps them get an inside glimpse of how you work and leaves them feeling confident they’ve made the right decision.

In the second episode of Showrunner: Secrets from the Set, we’ll talk about client onboarding and the three stages of live streaming production.

Get ready for an episode full of swipe-worthy templates!

Chapters
00:00 - Intro
01:12 - Review
02:28 - Client Onboarding
03:21 - Discovery Call
04:15 - Tell them about yourself
04:57 - Why you should have a PDF
05:42 - Your approach
06:43 - 👉🏻 The 3 phases
06:46 - PRE-PRODUCTION
06:54 - Have a creative brief
07:14 - Have a script and a storyboard
07:32 - Media graphics
07:44 - Have a tech rehearsal
08:08 - PRODUCTION
08:45 - POST-PRODUCTION
09:05 - Repurpose content
09:36 - Provide analytics
10:23 - CREATIVE
10:27 - Getting people to the event
10:59 - Facebook Event
11:15 - Earned media vs. Owned
11:39 - Distribution strategy
13:17 - Ask for testimonials
13:25 - Let them know you are going to help them
13:52 - Your Services Premium, Basic & Live Video Consulting
14:09 - Premium Live Video Producer
16:46 - Basic Live Producer
17:40 - Live Video Consulting
18:12 - Help them visualize
19:13 - Brands you have worked with
19:40 - Let them ask questions
20:40 - Let them know how to contact you
20:50 - Visual branding elements
21:06 - Pre-production brainstorming
21:47 - Run of show document
22:50 - Video Script Maker
24:25 - Showflo
25:14 - DON’T skip the tech rehearsals
25:35 - Have you checklist
28:45 - Help them figure out what their problem is
29:44 - Different motivation strategies

Read the blog post: https://ecamm.com/blog/live-video-producer-client-onboarding/

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