How do you make sure that your podcast is seen and heard by as many people as possible? That's where SEO comes in. Having good SEO and optimizing your podcast titles and descriptions as well as show notes is key to discoverability. On this episode of The Flow, Doc and Katie are joined by Sarah McDowell from @CaptivatePodcasting
Sarah is a digital marketer, podcaster, speaker and book co-author. She is passionate about marketing, SEO, podcasting, self-development, personal growth, coffee and her dog called Ben. She’s been working in digital marketing, specializing in SEO since 2012 and started working for the podcast host, Captivate at the beginning of 2022. Sarah caught the podcasting bug in 2018, and recently launched her fourth show, called The SEO Mindset, which combines three of her passions, SEO, self-development, and personal growth. Sarah loves to learn and teaches others through podcasting and speaking at conferences and events, and she was a co-author of two books at the end of last year, ‘In House SEO Success (3rd Edition)’ by Blue Array and ‘SEO in 2023’ by Majestic.
Learn more about Captivate at https://www.captivate.fm
Catch Sarah's podcast, The SEO Mindset Podcast, here: https://theseomindset.co.uk/
Chapters 📖
00:00 - Countdown
00:25 - Intro
02:19 - What is SEO
03:00 - What are some of the key steps to be SEO optimized?
06:55 - Keywords are the key
10:03 - Transcripts will improve your SEO
12:46 - Pay attention to your field
14:03 - YouTube is the #1 podcast platform
14:44 - Use keywords to plan your episode
17:56 - EEAT (Expertise, Experience, Authority, and Trust) algorithm update
19:36 - What do the perfect show notes look like?
21:21 - Dynamic Show Notes in Captivate
22:46 - Does the length of the podcast impact SEO?
24:58 - What are your top 3 recommendations for learning podcast SEO?
31:31 - Wrap-up
Sources:
Wix's How to Optimize a Podcast for Google Search article: https://www.wix.com/seo/learn/resource/podcast-seo-guide
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio only podcast episodes drop a week after the live video streams.
LINKS
Episodes & show notes at https://flow.ecamm.com
Freebies at https://ecamm.tv/flowfreebies
Try Ecamm at https://www.ecamm.com
Try Descript at https://www.descript.com
Try Captivate at https://captivate.fm
Try Speedify at https://www.speedify.com
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