Producer’s Checklist
On this season of Showrunner, Stephanie Liu is taking us all into the world of live selling. Live selling is projected to become a $25B (yes BILLION) market by 2023. Blending entertainment with instant checkouts, live commerce offers retailers, brands, and content creators a new channel to reach and engage audiences.
In this episode, Stephanie shares her live selling producer's checklist. We'll talk about what live selling platform is right for you, whether or not you should work with influencers, your run of show, tech checklists, and more.
Get reminders and unlock an exclusive workshop & roundtable by registering here: https://ecamm.tv/liveselling
Chapters 📖
00:00 - Intro
00:50 - Welcome & Hello
02:18 - review and upcoming
04:47 - Producer’s Checklist
06:44 - Platform
13:42 - Control Room
14:04 - User Experience
16:32 - Backchannel
22:23 - Resistance in a client is a sign of a lack of rapport
28:03 - People
28:28 - Tech Rehearsal
37:10 - Run of Show
38:13 - Stories
39:59 - Product/Run of Show
46:34 - Product/Graphics
49:50 - Comments & Questions
55:18 - Upcoming sessions
Read the blog: https://ecamm.com/blog/live-selling-tips-producers-checklist/
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