Companies in heavily regulated industries face challenges when it comes to establishing and growing their brand. This has never been more true than it is in the cannabis space. As a federally illegal substance, cannabis and even hemp CBD brands are extremely limited in their marketing and advertising.
This is where live streaming comes in. Live video provides cannabis and hemp CBD companies with the opportunity to educate, connect, and build trust with their audience. It is also something that only a very small number are currently taking advantage of, and we're here to change that!
In this session, you'll learn:
- How to develop the right live streaming strategy for your business
-The rules of each social media platform
- Steps to get started
... and more!
Kendra Losee, CEO of Mota Marketing, helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, Cannabis Marketing Live, All Puff, No Fluff, and regularly teaches graduate-level social media and marketing courses.
This session originally aired during the Leap Into Live Streaming Bootcamp, which ran in April 2020.
