On this season of Showrunner, Stephanie Liu is taking us all into the world of live selling. Live selling is projected to become a $25B (yes BILLION) market by 2023. Blending entertainment with instant checkouts, live commerce offers retailers, brands, and content creators a new channel to reach and engage audiences.
In this episode, Stephanie talks about the importance of having a live selling script. This is your run of show in the world of live selling and will help you keep on track and focused as you reach, engage, and delight your viewers (and customers!) But what goes into a live selling script? And how do you get started? Grab your notebooks, because Stephanie is sharing all of her pro tips!
Chapters 📖
00:00 - Intro
01:01 - Welcome & Hello
01:41 - review and upcoming
04:02 - What does Live Shopping look like?
06:12 - What makes a Live Selling show successful?
06:59 - Learning styles
08:33 - Why, What, How, What If
12:53 - Video Script Maker
16:25 - Building onto the Run of Show
20:01 - What makes a good story
25:21 - Why do good stories work
31:41 - Sell them a story
32:06 - Characters
33:24- Context
35:51 - Crux
37:48 - Conclusion
41:08 - Sell them with a story
48:43 - Comment and Questions
Get reminders and unlock an exclusive workshop & roundtable by registering here: https://ecamm.tv/liveselling
The Power of Stories article mentioned in the stream:
https://switchthefuture.com/2013/05/07/the-power-of-stories/
Read the blog post: https://ecamm.com/blog/how-to-script-your-live-selling-stream/
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