In this episode of The Flow, Katie and Doc are joined by Marshall Fox to talk all about how to brand your podcast. We cover podcast logos, cover art, video graphics, and more.
Marshall Fox is a graphic designer, creator, coach, and video pro. He hosts a weekly show on YouTube called Marshall Creates that you can watch live on Thursdays at 2pm Eastern. Watch past episodes here: https://www.youtube.com/playlist?list=PLL6YwvbiQ6gCs56KFmwAsz97LyZzfSA_t
Visit Marshall's YouTube channel - https://www.youtube.com/@themarshallfox
Chapters 📖
00:00 - Welcome
02:18 - Marshall Creates
03:09 - How to Start with Branding Your Podcast
05:58 - Freeform
07:22 - Creating an Avatar
09:44 - Origins of "Flow Riders"
10:55 - Podcast Design Thought Process
13:54 - YouTube thumbnails
15:51 - Difference between logo and brand
20:16 - Rebranding your podcast
28:20 - Keep any changes simple
30:52 - Educating your audience about a brand refresh
32:51 - Remember your audience
37:54 - Podcast cover art importance
40:09 - Taglines
44:36 - How to test if your logo/branding is effective
46:22 - Wrapping up
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio only podcast episodes drop a week after the live video streams.
LINKS
Episodes & show notes at https://flow.ecamm.com
Freebies at https://ecamm.tv/flowfreebies
Try Ecamm at https://www.ecamm.com
Try Descript at https://www.descript.com
Try Captivate at https://captivate.fm
Try Speedify at https://www.speedify.com
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