On this season of Showrunner, Stephanie Liu is taking us all into the world of live selling. Live selling is projected to become a $25B (yes BILLION) market by 2023. Blending entertainment with instant checkouts, live commerce offers retailers, brands, and content creators a new channel to reach and engage audiences.
In this episode, Stephanie will take you through everything you need to know to get started with live selling. We'll cover pre-production (creative briefs, storyboards, visual branding, run of show), production (setup, gear guides, roles & responsibilities, tech rehearsals), and post-production (engagement, repurposing, case studies).
Chapters 📖
00:00 - Intro
00:43 - Welcome & Hello
02:48 - review and upcoming
05:36 - 👉🏻 Live Shopping Explained
05:46 - It’s not your Mama’s QVC
08:16 - Minimal Investment
10:09 - Key Opinion Leader/Influencer
12:42 - Run of Show
15:29 - 👉🏻 Production Team
16:01 - In-House
20:35 - Production House
25:16 - Show Host
31:13 - Location
31:29 - Creative Brief
40:54 - Storyboard
42:29 - Solo Shot
43:38 - Solo + PDF
44:25 - Host + Guest
45:10 - Guest + PDF
45:43 - Panel Discussion
46:02 - Demo Mode
47:28 - Run of Show
53:20 - Review
58:32 - What’s next
Get reminders and unlock an exclusive workshop & roundtable by registering here: https://ecamm.tv/liveselling
Read the blog post: https://ecamm.com/blog/getting-started-with-live-selling/
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