The Flow: Episode 13 - YouTube Podcasts
The Flow: Episode 13 - YouTube Podcasts : The Flow: Episode 13 - YouTube Podcasts
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
In this episode, Doc and Katie are talking all about YouTube Podcasts. What is this? How is it different from live streaming?
Download our Inspiration Template here: https://ecamm.tv/showflowplanner
Remember, Live Recordings of "The Flow" happens every Tuesday at 12PM Eastern Time on our YouTube Channel. Come to the tapings to get your questions answered live and enjoy the fun of hanging out with the "Flow Riders," our amazing community.
You can also interact with "The Flow Riders" and the host on Volley in our The Flow channel on Volley. To join in https://ecamm.tv/flowvolley
Wanna Try Ecamm Live for 14 days free: https://ecamm.com
Ecamm Network
Aloha and welcome to the Flow, Flow Riders.
Speaker:I am your community manager here at Ecamm.
Speaker:Doc Rock, along with my awesome cohost
Speaker:Katie Fawkes.
Speaker:What's happening, Katie Fawkes?
Speaker:I'm having a great day.
Speaker:It's very spooky weather here in New England.
Speaker:It's like foggy and like, a little bit, a little bit creepy looking out.
Speaker:I'm digging it.
Speaker:I was gonna say, you guys have probably some of the most awesome
Speaker:decorations in that space.
Speaker:So it lends really well to things like, you know, cold, spooky weather
Speaker:right before the thing starts.
Speaker:Oh yeah, for sure.
Speaker:Yeah.
Speaker:I mean, it's not cold out yet, which is kind of fantastic.
Speaker:It's like warm, but dark and creepy if that makes, if that
Speaker:makes any sense to anyone.
Speaker:Yeah.
Speaker:Yeah.
Speaker:That's what they used to call me.
Speaker:Let's get this show started.
Speaker:Katie, what are we talking about today?
Speaker:We're going to be talking all about YouTube podcasts.
Speaker:And talking through what it is and why you need to care and why YouTube is
Speaker:doing podcasts and everything in between.
Speaker:So hopefully this will help kind of enlighten folks and answer some of
Speaker:the questions that people have been having as they see this start to hit
Speaker:the internet a little bit more here.
Speaker:It's funny, there's a lot of, let's say, things moving around in the air,
Speaker:talking about YouTube and YouTube podcasts and yep, it has definitely
Speaker:thrown some people off their game.
Speaker:But I'm here to tell you it's not as bad as you think.
Speaker:And we're gonna talk about that today.
Speaker:We're gonna get dove all the way in.
Speaker:So first of all, I wanted to give a couple of quick announcements.
Speaker:Gang, we just hit that episode 12 just got released, uh, earlier today, and
Speaker:we are gaining some great momentum.
Speaker:As you know, we passed a thousand episodes in the, like the
Speaker:very beginning of last week.
Speaker:I'm...
Speaker:not a thousand episodes.
Speaker:A thousand downloads.
Speaker:Now we are up into close to 1300 and a lot of that comes from you guys.
Speaker:First of all, thank you Flow Riders for being part of the show.
Speaker:You guys are in the building.
Speaker:I'm sorry, Michelle's comment just popped right up in my face, right
Speaker:when we started talking about what's up to the Flow Riders.
Speaker:So I love seeing that you guys are here.
Speaker:We appreciate you.
Speaker:Also wanna remind that folks listening on the audio version, you
Speaker:can send in your questions for the flow, either through our Volley.
Speaker:Or you can send us an email at flow at Ecamm dot com.
Speaker:The Volley situation is Ecamm dot tv slash flow volley.
Speaker:That's Ecamm with two ms dot tv slash That's Paul's, F L O W V O L L E
Speaker:Y, and Volley is very, very simple.
Speaker:There's a button to press record.
Speaker:You say your question and then you press it again to send it.
Speaker:It's super simple.
Speaker:It won't take you long to learn it.
Speaker:Actually, I think you learn it in about two minutes.
Speaker:It's literally the same functionality as on your phone recording a video.
Speaker:So if you can push a button, you can do it.
Speaker:Yeah.
Speaker:Uh, it's a button.
Speaker:Some people say button.
Speaker:I love when people say button because the button one cracks me up.
Speaker:I'm like, okay.
Speaker:It's a Oh at the end.
Speaker:This is one of those triggering moments where I'm like, oh no.
Speaker:How do I say those?
Speaker:I always feel like I say the things wrong compared to everyone else.
Speaker:Well, I mean, you have an excuse because you have a Northern United States accent,
Speaker:just like we are Southern Canada, but it's going away, so over the two and a half
Speaker:years of listening to you almost every day it's slowly becoming more and more angry,
Speaker:so that means you're becoming American.
Speaker:Haha.
Speaker:Woohoo!
Speaker:All right, gang.
Speaker:Let's dive into this episode.
Speaker:What are we talking about today, Kate?
Speaker:We're talking about YouTube podcasts.
Speaker:We're talking about what it is and why people should care, and all of the other
Speaker:questions that fall underneath that topic.
Speaker:All things YouTube podcasts.
Speaker:So let's dive into the first question, what you got?
Speaker:All right.
Speaker:Our first question is what is it?
Speaker:What are YouTube podcasts?
Speaker:Wow.
Speaker:All right, so
Speaker:we're
Speaker:keeping it really high level with these questions, guys.
Speaker:So
Speaker:No, no, no.
Speaker:It, it is actually a good question and I'll cover this
Speaker:answer in two spots, right?
Speaker:I'll cover it in what is a podcast first, and then I'll cover it
Speaker:in what is a YouTube podcast.
Speaker:They're the same.
Speaker:Let's get this twisted.
Speaker:They're exactly the same.
Speaker:What causes people to say one is one and one is not the other is the difference
Speaker:between a regular podcast and a YouTube podcast is just where you're gonna
Speaker:download it from, or, sorry, interact with it, watch it, or listen to it.
Speaker:Let's put it that way.
Speaker:If you're going to listen or watch on Apple TV, Apple Podcast.
Speaker:That's one thing.
Speaker:Apple Podcast has actually recently got rid of their video side.
Speaker:So you're really not you...
Speaker:you can still get it there, but you're not gonna necessarily watch
Speaker:it directly through Apple Podcast.
Speaker:It will pull to your phone and when you, Nevermind, let me not
Speaker:complicated, it still works.
Speaker:Okay?
Speaker:So, you know, you can do video, you can watch video podcasts on Spotify.
Speaker:You can watch video podcasts in Google Play.
Speaker:You know where people watch videos, Katie?
Speaker:YouTube.
Speaker:YouTube.
Speaker:Right.
Speaker:Even, even Facebook has tried really, really hard to get Facebook watch popping.
Speaker:I still say most people watch their videos on YouTube.
Speaker:It's a thing, is what we've always known.
Speaker:Yeah.
Speaker:It's like you go to Goodyear to buy tires.
Speaker:You do not go to Goodyear to buy hot dogs.
Speaker:It's just not a thing.
Speaker:Nobody does it.
Speaker:So YouTube is already in the mindset of seeing video.
Speaker:Okay.
Speaker:That's a key factor in this.
Speaker:So us Old school OG curmudgeony type folks, to us a podcast
Speaker:requires an RSS feed.
Speaker:An RSS feed is real simple syndication, and that just states that when I press a
Speaker:button on Captivate to upload that audio file places at one time, the more new
Speaker:conversation is if people are showing up every week to watch content, say
Speaker:somewhere between 10 minutes to like an hour and a half, that's what we considered
Speaker:long form and they grab it every week.
Speaker:That's a podcast.
Speaker:So YouTube is like, let me amplify that.
Speaker:Let me allow the people who are doing weekly shows on our platform to start to
Speaker:use the same verbiage as everyone else.
Speaker:And so that's where we get YouTube podcasts.
Speaker:I was thinking while you were saying this, that is an important
Speaker:point for everyone to keep in mind.
Speaker:Is that one thing that has made YouTube different from Facebook,
Speaker:for example, or from, I really, I think maybe you can correct me.
Speaker:Any of the other social platforms that allow live video or video
Speaker:playing is that on YouTube you can be watching a video on your phone.
Speaker:Okay, so I'm, you know, I'm watching it on my phone and then
Speaker:I get into my car, for example.
Speaker:I can minimize that video on, you know, on my phone.
Speaker:It's now plugged into my car, and the audio from that is just gonna
Speaker:come through my car or through my phone, even if the video is minimized.
Speaker:So it does not stop playing my video just because I have
Speaker:minimized or closed YouTube.
Speaker:Whereas if I was to do the same thing, whether it's on a desktop
Speaker:or phone or whatever, on any of those other platforms, they're like,
Speaker:Oh, you're not watching anymore.
Speaker:And so they, they stop.
Speaker:They stop the video.
Speaker:Right.
Speaker:So YouTube has always kind of had this thought in their ecosystem
Speaker:of you might be on the move.
Speaker:You know, Doc watches YouTube on his TV while he's cooking or doing other things,
Speaker:and he's walking in and out of the room.
Speaker:It's still playing.
Speaker:I might have it on my phone while, you know, I'm out for a walk and it's in my
Speaker:pocket and I'm listening to it through my headphones, and then I get into my house
Speaker:and I cast it from my phone onto my TV.
Speaker:That experience is gonna go all the way through.
Speaker:It might go audio, video, video, audio, like I might change back and forth, but
Speaker:YouTube does not stop that experience just because I've changed the format.
Speaker:So it's always kind of been primed to be in that podcasting
Speaker:space, which is morphing from just audio to audio and video.
Speaker:I think YouTube is actually a key player in allowing people to
Speaker:consume it both ways in the same episode if it's created that way.
Speaker:Right.
Speaker:So I it's a lot of potential.
Speaker:It's a hybrid cast.
Speaker:Ooh, that's even better.
Speaker:Cause you're right, you can start, I do it all the time.
Speaker:I will have, you know, somebody that I'm listening to in their podcast,
Speaker:and I normally listen to the video, sodes and I'll pick, you know, TWiT
Speaker:because I'm, I'm always there, right?
Speaker:I'll have Mac Break weekly on.
Speaker:I'm not sitting at the TV watching Leo and Andy and Jason go.
Speaker:First of all, I've known those guys for all 20 plus years.
Speaker:I know exactly what they look like.
Speaker:Number two, none of them are handsome as me, so I can still get the information,
Speaker:but I don't need to watch them.
Speaker:But I have them on because as weird as this sound, and I'm a big dude,
Speaker:but still they're at home with me.
Speaker:I'm not home by myself.
Speaker:I'm in, I'm chilling with my homies who I have shared many a beverage and song and
Speaker:Karaoke and all the above with, so it's like I'm still cruising with my friends.
Speaker:And I think a lot of people do that.
Speaker:You know, that is the, that is the vacuuming entertainment
Speaker:or the mopping entertainment.
Speaker:Yeah.
Speaker:Right.
Speaker:So I, I would have Tom and Heather on, you know, I'll put rich guys on or something,
Speaker:and they're just in the background.
Speaker:They're talking to me while I'm doing whatever the heck I'm doing.
Speaker:Yeah.
Speaker:And I think, and I think that really is where YouTube is positioning
Speaker:itself to be with this move.
Speaker:So, you know, make no mistake, YouTube is in it to completely own this space.
Speaker:They are a huge player.
Speaker:They are owned by Google, which is if not the biggest player, certainly in within
Speaker:the top three out there of just companies.
Speaker:And they see the potential.
Speaker:We, you know, we've been saying from the start of this podcast that,
Speaker:you know, there's a huge market.
Speaker:Podcasting is a huge, huge, huge market.
Speaker:So they are certainly aware that people are consuming content in
Speaker:different ways, are going to YouTube to search for their favorite podcast.
Speaker:Discoverability of podcasts has been a big deal on YouTube, so even if
Speaker:people weren't listening to podcasts there, that was where they were finding
Speaker:podcasts or that was where they were, you know, spending time discovering them.
Speaker:So, you know, I think it, it's a space where it was a natural next
Speaker:step for them, and they are going to do what they do best, which is
Speaker:defining and redefining the space.
Speaker:They're an innovator, so they're going to take podcasts into the YouTube space,
Speaker:and then they're gonna redefine what that means for people within the YouTube
Speaker:ecosystem and push it back out so that we all are forced to make those changes.
Speaker:And I do wanna say, cuz I saw the comment come by, so folks listening,
Speaker:I wanted to correct myself.
Speaker:Oh, I was gonna, I was gonna correct myself that you do currently have to
Speaker:have YouTube premium in order to have that experience where, where it goes
Speaker:back and forth between audio and video.
Speaker:But I do really think that that is, again, YouTube spending this time to
Speaker:see what the level of interest is and how people are responding to this as an
Speaker:overall experience within their ecosystem.
Speaker:I'm willing to bet that is going to shift and change as
Speaker:they grow out YouTube podcasts.
Speaker:So this is a brand new thing for them.
Speaker:The concept of there being a YouTube Podcast is new this year.
Speaker:You know, Doc's been talking about it for forever, but it's new for all
Speaker:of us and it's still being defined.
Speaker:So it'll be interesting to see what happens there.
Speaker:So I wanna give a public service announcement.
Speaker:Let's see.
Speaker:I don't often say that something is a must, but I will tell
Speaker:you something is a must.
Speaker:If you are in any way, shape, or form a content absorber, even if you're not in
Speaker:the program to say, go and make money yet.
Speaker:Yeah.
Speaker:If you are a content absorber, you should absolutely, positively,
Speaker:hands down be on YouTube premium.
Speaker:Yeah, it is a massive game changer.
Speaker:Now, I know some people are going to have a conniption fit because
Speaker:it just went from 17.99 to 22.99.
Speaker:So it went from $18 to $23 a month, right?
Speaker:Cancel HBO.
Speaker:I think that's the family plan, too.
Speaker:Oh yeah.
Speaker:I am on family plan.
Speaker:Yeah.
Speaker:So that's not if you're an individual user, that's for
Speaker:like, that's for your household.
Speaker:But yeah, I do the family plan because it allows you to get six people.
Speaker:Yeah.
Speaker:There's six people that are supposed to live in your house.
Speaker:Yeah.
Speaker:Find a family if you, if you don't have six people in the house, right?
Speaker:That's just saying six people are supposed to live in your house.
Speaker:So the reason why I say this is it's not just about the missing the ads.
Speaker:That's not exactly the only reason.
Speaker:One thing to know, first of all, if you're a student, you can get a discount.
Speaker:Do that.
Speaker:There is so much to be learned on YouTube.
Speaker:There's so much comforting information and there's so much studying, positive.
Speaker:There's all these audio books, there's so much stuff on YouTube
Speaker:that it's kind of a dope play.
Speaker:Like you should sort of be there and I know, you know, there's other things,
Speaker:Well, I need to do money on this.
Speaker:I need to spend money on this.
Speaker:I'm sorry.
Speaker:YouTube University is one of the greatest things since sliced bread.
Speaker:So if you have to steal from Peter, and you know, get rid of
Speaker:Paul's, not Duncan, but the other Paul, and be on YouTube Premium.
Speaker:That is the one thing that I would tell everybody.
Speaker:You have to, I've told my friends like, Look man, it's so important.
Speaker:I will buy it for your kid.
Speaker:Because having your kids sit through all these advertisements,
Speaker:here's a funny thing.
Speaker:I'm gonna say this and I don't have any, so, okay.
Speaker:This is just uncle speaking.
Speaker:My friend says, You know what?
Speaker:My kid absorbs so much YouTube, and it's not the YouTube that bothers me.
Speaker:It's all of the ads that come out.
Speaker:The ads are so targeted towards kids and blah, blah, blah.
Speaker:And I'm like, Man, did you know for 12 bucks, you can make that go away?
Speaker:I know!
Speaker:And your kids...
Speaker:like my kids, it is the number one thing that they are
Speaker:consuming as far as media goes.
Speaker:So like it, they are spending more time learning and watching and interacting
Speaker:with YouTube content than they are playing video games, than they are
Speaker:watching TV or movies with us as a family, like I, my, my kids are spending time
Speaker:researching, you know, XYZ different.
Speaker:My son loves to go on and learn all of these different things and
Speaker:they're learning it all through, you know, watching and consuming these
Speaker:tutorials or documentaries or new TV stations, really, I mean, YouTube
Speaker:is, has really become a huge player in entertainment and education.
Speaker:So I.
Speaker:Yeah, I agree.
Speaker:I think it's, it's, well, it's well worth it for my family, but I do think, again,
Speaker:as this feature continues to roll out and YouTube continues to grow and find
Speaker:its way here in the podcasting space, the having access to premium is gonna
Speaker:go a long way for you both as a Creator, as creators, as well as consumers.
Speaker:Do you use music?
Speaker:I do, actually.
Speaker:I am like probably one of the weird exceptions here in the Ecamm office.
Speaker:I actually live and breathe in the full YouTube system.
Speaker:I use YouTube for all of the video stuff, everything at home.
Speaker:But I also use it for, I use YouTube music, which I adore.
Speaker:I download and save albums.
Speaker:I make playlists.
Speaker:That's like, what?
Speaker:And I spend a lot of time driving.
Speaker:I love driving and I love road trips.
Speaker:Apple Podcasts is still, if I'm listening to audio only podcasts,
Speaker:that's my, my choice for listening to podcasts, but everything else music
Speaker:and content wise is all in YouTube.
Speaker:And again, it's worth it for me because I have Gmail and Google
Speaker:Drive and like I, I am in the kind of Google world as far as that goes.
Speaker:For me, it's Apple and then it's Google.
Speaker:So it's bundled together and that can save you some money that way.
Speaker:You see?
Speaker:So just saying, people like I'm not gonna say there's a lot of
Speaker:these, you have to buy, but YouTube Premium's a straight up must.
Speaker:I'm sorry, like it's 12 bucks if you don't have the whole family joint.
Speaker:It's 22 if you have the family joint, but find it, find it, borrow it,
Speaker:steal it, babysit somebody's kid for a half an hour and send them back.
Speaker:Cover that, like that one is a game changer.
Speaker:It really, really is.
Speaker:Okay.
Speaker:The main thing to get away from the first question is that a podcast is
Speaker:whatever, like it's still undefined.
Speaker:Don't get really caught up in the.
Speaker:Don't get caught up in the minutia.
Speaker:As Diana Gladney would say, don't major in the minors on this one.
Speaker:A podcast is whatever you make it.
Speaker:If people are consuming your same content on a regularly scheduled
Speaker:basis, you have a podcast.
Speaker:Okay.
Speaker:Yeah.
Speaker:It's a pod that's delivered to multi places at one time.
Speaker:There you go.
Speaker:That's where the cast is.
Speaker:Okay, so what's the second question?
Speaker:What makes YouTube podcasts different from live streaming or posting videos?
Speaker:So you did kind of cover this, but it's worth diving a little deeper.
Speaker:So part of it is the RSS, like you said.
Speaker:So part of it is, is getting out there and I would say, well we didn't full
Speaker:circle, we didn't close that loop.
Speaker:So the, to closing the loop, if podcasts are sent out to multiple places via RSS
Speaker:or like, or it's going out to lots of different places then YouTube podcasts
Speaker:should be one of the destinations, I would argue, the most important
Speaker:destination to make sure that your podcast is going to, And that's okay
Speaker:if it's not going through RSS or one of your podcast hosts to YouTube podcasts.
Speaker:You could do like what we're doing and livestream there first.
Speaker:There is no way to send it through an RSS.
Speaker:Now, Podbean and Buzzsprout and Anchor and a couple other places do
Speaker:have an automatic YouTube uploader.
Speaker:Don't do that.
Speaker:Yep.
Speaker:But they do have that.
Speaker:So you can send it from your podcast host to YouTube.
Speaker:Don't do that.
Speaker:Yeah.
Speaker:But yeah.
Speaker:Here's the thing, people.
Speaker:Oprah was recorded in front of a live studio.
Speaker:And then Oprah was distributed to billions of TVs all around the world.
Speaker:Podcast.
Speaker:The Super Bowl is a live stream.
Speaker:We're gonna forget computers exist.
Speaker:We're just going back to the old, just the stream.
Speaker:Join us in the 1990s.
Speaker:I don't want you to get stuck cause people get stuck in verbiage they
Speaker:know the answer to, but they're so busy getting twisted in verbiage.
Speaker:Common sense ain't so common.
Speaker:So let me fix that.
Speaker:The Super Bowl is a live stream.
Speaker:Everybody in the world, about 38 billion people and declining,
Speaker:watch it simultaneously.
Speaker:Livestream.
Speaker:When it is over, you can still watch Oprah later because back then we record them
Speaker:when they would come on, or our TV station would run outta stuff to play after 11
Speaker:and they'd repeat the Oprah from the day.
Speaker:Okay.
Speaker:So CBS has an alternative sports platform down the pipe a little bit, let's say
Speaker:USA Network, and they'll replay the Super Bowl on one of the cable stations later.
Speaker:So you can watch the Super Bowl after the Super Bowl at your leisure,
Speaker:or you can watch it on demand now.
Speaker:Podcast.
Speaker:There's no difference between a livestream and a podcast.
Speaker:Your main job is to create content, not to worry about how you created it.
Speaker:How you created it is technically irrelevant for this point.
Speaker:The main thing is you create a video.
Speaker:That video can be in front of a live studio audience of very handsome
Speaker:people like Andy and Rich and Eden.
Speaker:Eden's not handsome.
Speaker:Eden's just Eden.
Speaker:I guess girls can be handsome.
Speaker:It's a new world.
Speaker:Hello.
Speaker:Take it back, Doc.
Speaker:And she likes ice cream.
Speaker:So you can do it in front of a live audience like we do,
Speaker:but you can do it by yourself.
Speaker:The main thing is you create a video and you put it on YouTube.
Speaker:That's the first and most important step.
Speaker:I'll cover the rest of the steps in the next question.
Speaker:But your main goal is to record a video.
Speaker:And put it and put, Sorry, I just read Eden say I could be
Speaker:handsome and put it on YouTube.
Speaker:That's it.
Speaker:Yeah.
Speaker:If you're already creating YouTube content, you have already
Speaker:knocked the first base covered.
Speaker:I think one of the things that a few people in the chat are saying, which has
Speaker:been on my mind as well, is that because this is a new frontier for YouTube, right?
Speaker:What we need to do right now is to continue doing what we do best, which
Speaker:is we understand YouTube probably better than a lot of people who are on the
Speaker:audio only podcasting space, right?
Speaker:So don't trust right now at least those other tools that are just
Speaker:gonna auto upload to YouTube in the same way that they send out podcast
Speaker:audio everywhere else, because it is a different medium, right?
Speaker:Video is a different medium.
Speaker:You wanna input the information into YouTube.
Speaker:With all of your keyword rich description and title, and your hashtags and your
Speaker:thumbnail and all of that information correctly according to YouTube standards.
Speaker:That may change down the road as YouTube continues to evolve.
Speaker:It might be that YouTube, you know, we can send the RSS feed also to YouTube,
Speaker:and they make it so that we can, they can pick up all of the correct information.
Speaker:That may mean that YouTube has a completely separate website or app
Speaker:or whatever that is podcasts...
Speaker:like it, all of that stuff's gonna evolve.
Speaker:So right now, Doc said this brilliantly while we were researching and discussing
Speaker:this topic initially, but this is the new frontier and what we need
Speaker:to do is, build your store, right?
Speaker:Build it now.
Speaker:Build it as if it is a podcast, and then you can just make tweaks or edits later.
Speaker:But build it right and build it on YouTube because they're gonna spend
Speaker:the time and the money and all of the investments to own this space.
Speaker:They are YouTube and that is what they want to do.
Speaker:So don't ignore it and don't be like, oh, well it's different.
Speaker:So I'm just gonna phone it in.
Speaker:Start here.
Speaker:And then phone in the rest of the stuff if you have to phone something in.
Speaker:But don't phone in this part, right?
Speaker:Don't phone in this part cuz this part's the one that matters the most.
Speaker:This is where the money is.
Speaker:This is where the people are.
Speaker:Yes.
Speaker:I think that is a key element because it is real easy to want to just like
Speaker:automate, just automate it, press a button and you know, call it there.
Speaker:Let's get you the last thing so that I can stress some of the key elements.
Speaker:How can people make sure that they're included in YouTube podcasts?
Speaker:Okay.
Speaker:Super simple.
Speaker:Do your video, YouTube will handle the rest.
Speaker:But let's cover some key points.
Speaker:A lot of this people know, but I'm gonna reiterate it because it's
Speaker:important to reiterate the number one reason why you should be putting
Speaker:your video on YouTube, even if it's a podcast, and not, you know, a vlog or a
Speaker:tutorial video or something like that.
Speaker:It is the second largest search engine in the world.
Speaker:Yes, everybody understand that?
Speaker:Most people know that.
Speaker:If you don't, hey, welcome to 2022.
Speaker:Second to only itself.
Speaker:Yeah, really.
Speaker:Exactly.
Speaker:Here's the key element.
Speaker:There are 2.6 billion monthly active users.
Speaker:Spotify, not even close.
Speaker:Apple music.
Speaker:Apple, the big daddy, not even freaking close.
Speaker:2.6 billion monthly active, logged in users and growing.
Speaker:Why would you not want to be there?
Speaker:Like if you start there, it's easier to check off all the
Speaker:boxes correctly everywhere else.
Speaker:So I just finished up a presentation for an upcoming event that I'm doing,
Speaker:in which I am trying to convince people to start with YouTube live
Speaker:and then disseminate out from there.
Speaker:But I, I really do believe it.
Speaker:It's so much easier.
Speaker:Most important, and I guess the hardest, although it's not
Speaker:overly difficult, is YouTube.
Speaker:Once you've mastered that, everything else is super easy.
Speaker:Everything else is like, Oh, I don't need a thumbnail.
Speaker:Oh, I don't need to put in as detailed a description.
Speaker:You've done all of the work by doing the live stream and the
Speaker:initial content out on YouTube.
Speaker:Everything else is an echo of that to a much smaller audience, so it...
Speaker:sorry, I'll get down off my soapbox, but that's the soapbox
Speaker:that I've been on for this year, so
Speaker:No, no.
Speaker:And it's cool, right?
Speaker:So like I just put in that according to the statistics, as of quarter two,
Speaker:right, which would've ended in June.
Speaker:Wait, January, May.
Speaker:June.
Speaker:Yeah.
Speaker:Okay.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I was like, yes.
Speaker:double check last night.
Speaker:Thank you.
Speaker:Business school was a long time ago.
Speaker:It was.
Speaker:Anyway, as of quarter two, Spotify has 433 million active users.
Speaker:Do you know how many 433s you can fit in 2.6 billion?
Speaker:Just understand that you can fit four and a half Spotifys in YouTube.
Speaker:Right?
Speaker:So just under Spotify's the second biggest.
Speaker:So just get that outta your nugget.
Speaker:Okay.
Speaker:What Apple Podcast, Google Play, and Spotify lack, of course, all the other
Speaker:smaller guys are absolutely smaller.
Speaker:They all lack what is known as a suggested algorithm.
Speaker:You know, Al, that friend of ours, YouTube will say, you are starting a podcast.
Speaker:You have been using verbiage and words in your thing because we close
Speaker:caption your videos automatically.
Speaker:If you don't put your own captions, Descript, as you should, and
Speaker:you said video podcast 15 times, you must need to see The Flow.
Speaker:And then next thing you know in the side of your thing, there's
Speaker:a picture of me and Kates like...
Speaker:So, hello.
Speaker:The suggested algorithm.
Speaker:Nobody else says if you're listening to this, you should be listening to that.
Speaker:The other guys try, but their algorithms are broken.
Speaker:Yeah.
Speaker:YouTube's algorithm is highly fleshed out regardless of the whiny BA creators
Speaker:who say that they don't get seen.
Speaker:Okay.
Speaker:Yeah.
Speaker:I'll let you figure out what the BA is.
Speaker:The only thing you need to do is put your content, like you put your content.
Speaker:That is highly important.
Speaker:Just record your video and put it there.
Speaker:Here is where you get seen.
Speaker:Choose your titles wisely.
Speaker:Yep.
Speaker:Okay.
Speaker:We kind of do a bad job at this, but we are doing it for style.
Speaker:If it was up to me, YouTube content creation coach, we
Speaker:wouldn't do it that way.
Speaker:I like the style of it because Caleb needs things to look a certain way.
Speaker:Caleb is fashionable.
Speaker:My title would be Why you should Be Doing Video Podcasts in 2022.
Speaker:My titles would be Wanna Start a Video podcast?
Speaker:Here's 10 easy Steps.
Speaker:Our titles are the Flow episode six, YouTube video podcast.
Speaker:Like that?
Speaker:Yeah, like don't make titles like us.
Speaker:Do not copy us.
Speaker:Our titles suck, and it's because I'm not in charge of it.
Speaker:Okay, so choose your titles in a manner that sparks interest.
Speaker:Basically, study some copywriting and learn how to rank titles.
Speaker:That's important.
Speaker:The other thing, get your nails did.
Speaker:We got dope thumbnails, okay?
Speaker:Make your thumbnails presentable.
Speaker:Like Andy said, Andy's here.
Speaker:Andy's been smart today.
Speaker:Hey Andy.
Speaker:If you said, Hey, Buzzsprout, just take my thing and it's just gonna
Speaker:take your podcast artwork and it's gonna make it a thumbnail.
Speaker:That's not the same.
Speaker:If you see what boxes look like in Costco, they don't look the same
Speaker:as the boxes in regular stores.
Speaker:They package differently.
Speaker:Why?
Speaker:Cause Costco's gonna be stuffed in a barrel somewhere in a regular store.
Speaker:It needs to be presentable, so they package it differently when you buy.
Speaker:This hard drive right here from Amazon.
Speaker:It comes in plastic wrap.
Speaker:When you get it in the Apple store, it comes in a lovely, elegant, always white,
Speaker:always able to stand up by itself, box.
Speaker:So you know what I'm saying?
Speaker:You have to present it for the medium.
Speaker:So get your nails did.
Speaker:If you do not know how, watch some tutorials.
Speaker:I know some people who make great tutorials on how to do thumbnails.
Speaker:There's thousands of them out there.
Speaker:Yeah, and you can find them all on YouTube.
Speaker:Yeah.
Speaker:Or hire somebody.
Speaker:And then use something like VidIQ or TubeBuddy to help you get seen.
Speaker:Your main thing is to operate back to step number one, which is the largest, second
Speaker:largest search engine in the planet.
Speaker:So those are the important things.
Speaker:If you do all of those things, you two will automatically put it there.
Speaker:Now it is still of my opinion.
Speaker:There will be a mechanism coming up soon where you're gonna tag it a certain way
Speaker:or check a certain box, which will, It goes into the podcast space right now.
Speaker:If you behave like a podcast, YouTube knows that they are smart.
Speaker:They're watching you . Right.
Speaker:If you let Anna tell it, they're watching everything you do.
Speaker:But they know, They just know because if you walk like a duck,
Speaker:talk like a duck, it's a duck.
Speaker:So if you act like a podcaster, it's a podcast.
Speaker:That simple.
Speaker:Yeah.
Speaker:I couldn't agree more.
Speaker:And I will say there are so many cool features that exist on YouTube that the
Speaker:kind of, the more you watch and consume and the more you educate yourself on
Speaker:what's possible, it's pretty amazing.
Speaker:You know, at Ecamm, for example, our upcoming live videos, which we have
Speaker:scheduled out, we can link them together.
Speaker:So YouTube has within its presets, the idea of customization where I can go
Speaker:in, I can add a trailer video to the beginning of all of my live streams.
Speaker:While people are waiting, they can watch a trailer, which is free marketing for you.
Speaker:You can throw a trailer in front of it.
Speaker:You can say, you know, the second that this episode of The Flow stops.
Speaker:Show them my next live videos so that they know exactly what you can do.
Speaker:A lot of those kinds of things, but those all exist within the YouTube settings.
Speaker:So if you're, again, if you're trying to automate and you're not
Speaker:taking the time, you're missing all of those amazing things that.
Speaker:Make that experience better for people that are in that platform.
Speaker:I wanna say it was Pat Flynn, who I shout out all the time, I feel like these days,
Speaker:but I think it was Pat who said, we need to stop sending people off of YouTube.
Speaker:So we, you know, we have this habit of saying subscribe to my channel
Speaker:and then go back to my website, go back to my Facebook group.
Speaker:Go back to here.
Speaker:Whatever.
Speaker:All you want on YouTube is for them to watch the next video.
Speaker:If you keep them watching your next video, YouTube loves you.
Speaker:You rank better, you get more people seeing your stuff, and also they know you.
Speaker:They're building a relationship with you.
Speaker:They are listening to what you're saying.
Speaker:You're in their mind, they're spending all that time with you.
Speaker:They'll find your website when they need to buy your service or product.
Speaker:You're talking with them all the time.
Speaker:They're watching your next video.
Speaker:They don't need for you to send them over there with a link.
Speaker:They don't need that.
Speaker:They need for you to spend time in front of them.
Speaker:And then to do that, you need to get them to watch your next video.
Speaker:So there's lots of opportunity if you dive deep and spend time understanding
Speaker:how YouTube works as a platform.
Speaker:And then, like Doc said, the podcasting side of it is just gravy on top because
Speaker:it just gives you one other place where your content gets a chance to surface.
Speaker:A hundred percent.
Speaker:You know, I love the fact that, first of all, you remember that cuz
Speaker:I think even, I forget sometimes I think we all forget that.
Speaker:Oh, I'm constantly updating.
Speaker:I'm like, Oh shoot, I gotta, I gotta do this differently.
Speaker:It is really bad to send people off the platform when you're on the platform.
Speaker:So yeah, I kind of want to, normally we save our q and as to the end.
Speaker:Yeah.
Speaker:And I always tell everybody who's listening to this, if you're
Speaker:listening, you kind of want be in a live studio audience.
Speaker:Cause every once in a while, somebody named Julie Gayheart will ask a really
Speaker:dope question that deserves to be in the episode, so I will forget the fact that we
Speaker:do q and a at the end, and I'm gonna cover this now for the video people watching.
Speaker:Luis isn't gonna have a dope slide that says Julie had this question, but I'm
Speaker:gonna say question from our Flow Rider.
Speaker:Julie Gayheart says, Is there a timeline for this from YouTube?
Speaker:Julie, please do not get upset.
Speaker:This is a Doc answer all day long.
Speaker:Doesn't matter.
Speaker:If they do it tomorrow, dope.
Speaker:If they do it 10 years from now, dope.
Speaker:It really doesn't matter because the effect will be exactly the same.
Speaker:I'm gonna say this, and I'm not gonna mention the person's name, but there
Speaker:is a very famous podcaster who has done podcasts on YouTube for going on
Speaker:close to five years when no one had a mechanism for doing podcasts on YouTubes,
Speaker:and the person saw so many success that another podcasting company bought them
Speaker:for a pornographic amount of money.
Speaker:You don't need to have somebody put a billboard on your video that says, this is
Speaker:a podcast in order for it to be effective.
Speaker:There is an old proverb that I will convert.
Speaker:I won't say it in Japanese, but just because the message may
Speaker:not be received doesn't mean the message is not worth sending.
Speaker:Send your content anyway.
Speaker:YouTube will do what it what they need to, and they're smart enough that if
Speaker:it's powerful enough, they will make sure that all 2.6 billion people today.
Speaker:If not, they'll give you 26 people.
Speaker:But hey, that's on you now, right?
Speaker:The ball is in your cart.
Speaker:So not to give a wise ass answer that is legitimately the answer.
Speaker:It doesn't matter whether YouTube flips it today or tomorrow or the next day.
Speaker:Just be ready.
Speaker:No one knows.
Speaker:They're not gonna tell us.
Speaker:We don't tell you when Ecamm 4.0 is coming out.
Speaker:Here's a funny thing, Ken and Glen know.
Speaker:Katie and I don't.
Speaker:We yell at them every day, Can you please give us a date?
Speaker:We're marketing, We gotta make fancy graphics.
Speaker:And Doc has to make tutorials.
Speaker:And you know, Ken go, Yeah.
Speaker:Yeah.
Speaker:And they just,
Speaker:when it's ready, when it's ready is the answer.
Speaker:Right.
Speaker:So I mean, same for, same for YouTube.
Speaker:When it's ready, they'll roll it out.
Speaker:Yeah.
Speaker:I think we're all gonna miss it if we're not in the right space, if we're, if
Speaker:we're over focused on something else and they roll it out, then we've gotta
Speaker:hustle and jump on over and spend way more time and effort versus if you're
Speaker:already there and ready to go, maybe a couple tweaks to some keywords and
Speaker:things, but they'll be off and running.
Speaker:You won't have to worry about having to build something from
Speaker:scratch if you're already there.
Speaker:And worst case, they decide, which they're not gonna do, but they could
Speaker:absolutely say, Hey, you know what?
Speaker:We're not gonna do podcasts.
Speaker:We're closing that entire thing down.
Speaker:Worst case, you still have an amazing YouTube channel with tons
Speaker:of people who are just watching it as YouTube and videos and.
Speaker:It's not part of a larger podcasting space.
Speaker:You're not losing for having the content there.
Speaker:There's no downside to it.
Speaker:Yeah, it is one of those things that I think we all wanna know, because,
Speaker:you know, what we'll do is we'll get caught up trying to get ready.
Speaker:Just be ready.
Speaker:Like, it's a old thing that I heard long, long time ago from Zig Ziegler,
Speaker:and I actually, strangely enough, I don't even realize I just did this.
Speaker:I posted a, what do you call those things?
Speaker:An Instagram reel.
Speaker:Instagram reel, Yeah.
Speaker:A couple of days ago, and it was basically don't let your life pass
Speaker:by trying to have a better life.
Speaker:You know what I'm saying?
Speaker:So many people are so busy trying to have a better life and doing all of
Speaker:these things to have a better life, but they're letting the life pass by,
Speaker:and I know this because of my dad.
Speaker:My dad was so busy trying to get everything ready to have this
Speaker:most dope retirement, and he did all the work and busted his cola
Speaker:and worked himself to death.
Speaker:It never took that second part because it was so busy getting ready for it.
Speaker:You know what I'm saying?
Speaker:Like, don't work so hard for everything to be perfect, to the point
Speaker:where you're missing the journey.
Speaker:Yep.
Speaker:All of the dope stuff is in the journey, right?
Speaker:Like driving back from Albany wasn't about like how we're
Speaker:gonna turn this way or that way.
Speaker:We just said, Take us there, map.
Speaker:And then we listened to John Mulaney and laughed our asses off
Speaker:for like, you know, three hours.
Speaker:It was pretty funny and we had great conversation and the drive back
Speaker:from Albany with Katie was dope.
Speaker:It was partially a ride back with my boss where we talked a little
Speaker:bit about work and a ride back with my friend where we just cracked up
Speaker:and told stories and enjoyed each other's company for that time frame.
Speaker:That was the memorable part.
Speaker:It wasn't the fact that we took highway this and then highway that
Speaker:and then get on the Mass Pike.
Speaker:I think that's what it's called.
Speaker:And I don't even freaking know, cause I wasn't paying attention.
Speaker:I was talking to Katie.
Speaker:It's called Mass Pike, right?
Speaker:I think so.
Speaker:I don't even know
Speaker:I like that Google Maps.
Speaker:Google Maps took us there.
Speaker:I was listening to John Mulaney.
Speaker:Yeah, so enjoy the journey, fam.
Speaker:Please enjoy the journey cause like this is so dope and we have the benefit of
Speaker:just doing something amazing right now.
Speaker:So I just wanna leave all of our listeners and our live studio audience with that.
Speaker:Just enjoy the content creation part.
Speaker:Yeah, absolutely.
Speaker:Can't say anything different.
Speaker:That's an awesome place to end.
Speaker:Okay.
Speaker:I did that one last thing to tell people, but it's super small.
Speaker:If you want to get on to Spotify video, you have to upload it through Anchor.
Speaker:It's okay.
Speaker:You don't have to move your podcast to Anchor.
Speaker:If you're on Anchor, cool.
Speaker:Stay there.
Speaker:But if you wanna put your video there, you can just upload the video
Speaker:section so you upload it twice.
Speaker:Once YouTube, once the Anchor, and that's fine.
Speaker:I don't, Jared or somebody would have to correct me.
Speaker:I don't think you have to pay to upload video there.
Speaker:I think that's still considered part of their free thing.
Speaker:I am not sure that is an Ileane and a Jared question, but I will find an info
Speaker:and drop it in the show notes somewhere.
Speaker:Yeah, and I think I, we, we have not yet done that, so we are, we're
Speaker:certainly prioritizing YouTube over Spotify video at the moment, but we'll
Speaker:figure it out and we'll try it so that you know how to do it as well.
Speaker:But it was a good point that came up.
Speaker:I was chatting with the Ecamm Live Academy and talking about that, and
Speaker:that came up as a point that someone raised, so yeah, it's a good one.
Speaker:The last pro tip I'm gonna save for the live studio audience.
Speaker:So Jared says it's free.
Speaker:See I answered that question in the show notes.
Speaker:See why you do live show notes.
Speaker:Cause Jared is here and Jared is here
Speaker:with our live team of researchers actively researching as we talk.
Speaker:No, we're a big old podcast.
Speaker:We got a live team of researchers.
Speaker:And our San Diego office just chimed in.
Speaker:So, um, yeah.
Speaker:I will save the last point for the live studio audience cuz this is
Speaker:what's called the tease that make you come to the live studio audience.
Speaker:And this is gonna be the one that actually is the home run hitter.
Speaker:So if you wanna be a part of it, why did I snort?
Speaker:If you wanna be a part of it, make sure you come every Tuesday
Speaker:at 12:00 PM Eastern Time.
Speaker:We are here live on the YouTube channel recording it.
Speaker:So please, please be here.
Speaker:You can find us at flow dot Ecamm dot com.
Speaker:You can also send us questions via flow at Ecamm dot com, and you
Speaker:can drop those questions in the Bali at Ecamm dot tv slash flow.
Speaker:A kind of important thing to know is this show in every
Speaker:show is sponsored by Speedify.
Speaker:We've been discovering so many cool things that you can do with Speedify.
Speaker:And we had a question that came up today, and this was from somebody named Mr.
Speaker:Camera Junkie.
Speaker:. . We don't know him.
Speaker:Never heard of him.
Speaker:Never heard of the guy.
Speaker:He had a question about how Speedify does bonding.
Speaker:Bonding is this really incredible terminology that means I can take my
Speaker:hardwire connection from my Spectrum, and I can take this phone, which is connected
Speaker:to AT&T and my other phone, which is connected to Mint, and I can merge all of
Speaker:those connections together using Speedify to give me a different connection.
Speaker:So let's just say I look at my phone and my phone says that I'm pulling 20
Speaker:megabits per second download and my other phone says it's pulling down 50.
Speaker:Okay, That's 70 between the two phones and then my spectrum is pulling down 500.
Speaker:I can actually, with Speedify, I connect all of that together
Speaker:and get close to five 70.
Speaker:So now I'm able to enhance.
Speaker:So not only can you use it as a fall over as an emergency, if something should drop,
Speaker:you can actually use it to stick a bunch of connectors together to make a Voltron.
Speaker:Or Yeah, make a, make a Voltron.
Speaker:You can make a Voltron connection.
Speaker:Where this comes in handy is in things like hotel.
Speaker:So when we're all cruising around in San Diego and we're at the convention
Speaker:center, we wanted to do a stream and, you know, the, the stream wasn't working
Speaker:or whatever, we could have to take a bunch of phones and connect them together
Speaker:to make a single dope connection.
Speaker:And that's the kind of stuff that you can do at Speedify.
Speaker:So make sure you go to speedify.com and uh, yeah, check it out.
Speaker:And we have a special perk if you are an Ecamm fam member.
Speaker:You can ask any of our moderators or Paul Duncan, or you can send us
Speaker:an email and we'll tell you how to get even a discount using the Ecamm
Speaker:Fam Perks, but you don't need one cause it's like super, super cheap.
Speaker:As a matter of fact, it should be three x more expensive, so thank you
Speaker:Speedify for supporting The Flow.
Speaker:That's called the live read, people.
Speaker:These live reads are probably like some of my most favorite.
Speaker:I think I learn something new about Speedify every time that you do it.
Speaker:I'm telling you it is.
Speaker:It is a wonderful thing.
Speaker:All right, gang.
Speaker:So thank you guys for listening to this episode of The Flow, and
Speaker:now we will dip into q and a.
Speaker:We'll see you guys next week.
Speaker:See you next week.
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