The Flow: Episode 11 - Podcast Repurposing
The Flow: Episode 11 - Podcast Repurposing : The Flow: Episode 11 - Podcast Repurposing
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
In this episode, we discuss the many types of content you can create from your podcast by repurposing your podcast content.
Ecamm Network
Aloha and welcome to the Flow.
Speaker:I am Doc Rock, Community Manager for Ecamm Live with my co-host,
Speaker:Katie Fawkes.
Speaker:Hey Katie Fawkes.
Speaker:Wow.
Speaker:Hey, Doc Rock.
Speaker:This is kinda cool.
Speaker:We're in our spot.
Speaker:I'm not over there hogging up all of your space at the big desk.
Speaker:It feels so empty and lonely over here.
Speaker:I'm like, Oh no, there's no one here anymore.
Speaker:Yeah, I'm sorry.
Speaker:I'm super sorry.
Speaker:No, I am all good.
Speaker:I am kinda feeling that I'm gonna have to move the Jura down here to
Speaker:the office instead of in the kitchen.
Speaker:Cause I just wanna across the room and press the button for a cup of coffee.
Speaker:But we are back in action doing The Flow and today we would like
Speaker:to introduce you to something new.
Speaker:Uh, first of all, we're gonna go through our regularly scheduled program
Speaker:and answer our questions at the end.
Speaker:And we are recording this live on our YouTube channel that we do every
Speaker:single Tuesday at 12:00 PM Eastern.
Speaker:But today we did something really special and we have Mr.
Speaker:Luis Vega, aka Mr.
Speaker:Camera Junkie, remote producing.
Speaker:So we are an official podcast because we have a producer.
Speaker:It's so much fun having a podcast producer.
Speaker:We're gonna, we'll have to share some fun behind the scenes clips and talk
Speaker:through what that process doesn't, that experience is like, because I think a
Speaker:lot of people have questions about that.
Speaker:So if you are one of those people that have questions about it, Let us know
Speaker:what your questions are and maybe we'll do an entire episode where we cover
Speaker:remote production and how to produce a podcast or a live show using Ecamm.
Speaker:That is very, very insightful and I think it would be even good to talk
Speaker:about how I came up with the reflow.
Speaker:Yeah, the Reflow.
Speaker:And it's good to call out that sometimes you need a reflow
Speaker:when you had an original flow.
Speaker:So we had an original plan and then we reflowed it.
Speaker:You know, I think a lot of people get stuck in the fact that
Speaker:these plans are liquid, right?
Speaker:They get stuck in the think that the plan is the plan, but sometimes you have to
Speaker:make the plan liquid so you can find out what works best for all parties involved.
Speaker:And the number one reason why we went to remote producer is because
Speaker:Luis has always been our editor.
Speaker:And it's a little bit easier to edit when you already know what to
Speaker:expect from expecting nice movie.
Speaker:Well, yeah, and you have all the files up front, so it means that we're, Luis
Speaker:is not waiting for Doc and I to send and upload and pass along files later.
Speaker:And then like while we're doing this and he's producing, he can make little notes
Speaker:here and there and he even has the ability to chime in from the back if we needed
Speaker:to hear the disembodied voice of Vega.
Speaker:I actually made a scene in the files there's a scene called Producer,
Speaker:so he could load his camera up at any given moment and cut in.
Speaker:You see this a lot in Howard Stern.
Speaker:And some of the other like radio shows that are televised.
Speaker:Every once in a while you'll see the producer cut in and say, you
Speaker:know, so forth, so and cetera.
Speaker:Right.
Speaker:So it has happened.
Speaker:I like, my favorite of this genre would be Wally on Seth Meyers when Wally comes in.
Speaker:But Wally's just a cute guy.
Speaker:But now they've made Wally a big figure of the show.
Speaker:So Wally actually has part of the jokes and you'll often see the
Speaker:producers of various shows chime in and you'll see them with their
Speaker:headsets on and say anything so,
Speaker:Yeah, absolutely.
Speaker:I love it.
Speaker:I think it, I think it's gonna be really fun.
Speaker:So get ready for us to force Luis on screen more often.
Speaker:at the exact same time.
Speaker:Aidan says something and then he's gonna be like, I can't, I can't come.
Speaker:Well, actually, I think to, to sidestep into our topic for today, one of the
Speaker:main reasons why we needed to reflow was that we have this very specific
Speaker:plan and vision for the flow in which we are doing more than just podcasting.
Speaker:We're creating all kinds of pieces of content at the same time.
Speaker:So having a producer is that first step in making sure that the final file that
Speaker:we're gonna cut up and use in a bunch of different ways, gets to the first person
Speaker:faster so that we're more efficient and we're creating a better workflow.
Speaker:So yeah, so I think it's a good kind of intro into today's topic.
Speaker:All about content repurposing is if that is your mission and what you're
Speaker:doing with your live show or with your podcast, then you need to be constantly
Speaker:asking yourself, are you doing it as effectively and efficiently as you can be?
Speaker:And if not, what are those changes that you can do to make it easier
Speaker:on yourself or on your team.
Speaker:So that it does become second nature and moves a lot faster, it wasn't
Speaker:moving crazy slow for us, but it was creating delays that were unnecessary
Speaker:and we're podcasting every single week.
Speaker:We do need to be able to save as much time as we can cuz we are doing
Speaker:other things during the week and so not that we don't just live and
Speaker:breathe podcasting, but we're doing other things during the week as well.
Speaker:I like that.
Speaker:I like the idea.
Speaker:Of living and breathing, podcasting cause it's a fool.
Speaker:I've definitely been listening to a lot.
Speaker:It's funny thing when you start your own podcast, you may have already been
Speaker:listening to podcast, but one of the things you will almost automatically
Speaker:do is start listening to more podcasts.
Speaker:Liven things up.
Speaker:Well, um, the Jason Bateman Will Arnett, and
Speaker:smartless?
Speaker:Uh, what the heck is Sean's last name?
Speaker:Smart.
Speaker:Oh, Sean.
Speaker:Um, man, no, I can think of it.
Speaker:Sean Cannell.
Speaker:That's not who.
Speaker:It's,
Speaker:um, yeah.
Speaker:That is so good.
Speaker:That is so, so good.
Speaker:The Ricky Gervais episode just recently came out and it really, really good.
Speaker:Yes.
Speaker:That's a good podcast to listen to if you want to hear just what it's like to
Speaker:do a casual podcast that is very good.
Speaker:Yeah.
Speaker:Yeah, I have, I almost have too many favorites at this point.
Speaker:I can't You just always, I'm just walking around with headphones
Speaker:in my ears twenty four seven.
Speaker:Like favorite kids?
Speaker:Yeah, exactly.
Speaker:You can't pick favorite kids.
Speaker:Can't pick favorite podcasts.
Speaker:Not possible.
Speaker:All right.
Speaker:Let's talk about some repurposing right now.
Speaker:What exactly is podcast repurposing?
Speaker:Yeah, well, we'll see.
Speaker:What does podcast repurposing mean to you, Katie, as a marketing director?
Speaker:Oh my goodness, that's a great question.
Speaker:I think as we're thinking specifically about it, it's an intentional workflow,
Speaker:and so the thought isn't just that we're podcasting and putting out audio only
Speaker:content on the major podcast platforms, but we're really creating an entire.
Speaker:Community around multiple pieces of content that we're putting in the places
Speaker:where we know those audiences live.
Speaker:So in the case of a podcast repurposing, we obviously know
Speaker:we need the audio out there.
Speaker:We are obviously a video podcast, so we, you know, we're also building
Speaker:a YouTube audience of YouTube live studio audience members, and we're
Speaker:building a YouTube audience of replay viewers who are stumbling
Speaker:across our videos or replay videos and getting to know us a lot better.
Speaker:But then we're, you know, We're sprinkling as, as Stephanie Liu always puts it,
Speaker:our digital confetti, our content out across all the social platforms
Speaker:in various ways and across our blog.
Speaker:So we're putting our podcast in all of these different places in
Speaker:the form that is most impactful for the audience that's there.
Speaker:So if people wanna read, they can get the content by reading.
Speaker:If people want to listen, they can get it by listening.
Speaker:If they want to watch, they can get it by watching.
Speaker:If they want it short, they can get little clips of it and just be
Speaker:able to get the digestible content.
Speaker:We're being really intentional about that from the start.
Speaker:Yeah.
Speaker:You know, for me, I want to call it the Starbucks strategy.
Speaker:This is the Schult strategy, the, the thing that made Starbucks great.
Speaker:I have a distinct memory of walking into my first ever Starbucks when they
Speaker:were only basically in Washington and San Francisco, like they added, you
Speaker:know, spread all over and there was one of the original 10 was built next to
Speaker:the Marconi Center in San Francisco.
Speaker:And I was going for a Mac World conference, like back in the
Speaker:era of the, uh, titanium, no, actually the 12 inch Power Book.
Speaker:Now don't remember.
Speaker:It's right about the 12 inch power book, if you guys remember, that was a
Speaker:square notebook, like perfectly square, one of the best power books ever made.
Speaker:We went to go find this coffee shop Starbucks, and I was just hearing
Speaker:that, you know, is coming from Seattle and like, like it's a thing
Speaker:still not that much people drinking coffee in the middle of the day.
Speaker:So Starbucks strategy was put one on every corner.
Speaker:Yep.
Speaker:Like they went for the, If I constantly see a Starbucks, you
Speaker:start thinking about it and thinking about it, thinking about it.
Speaker:And I remember maybe like two or three years later when the first one popped
Speaker:up in Hawaii and before the end of the year, there were seven of them in Hawaii.
Speaker:and I was like, Why did they make so many?
Speaker:But then you know, later you hear there's like ten in Hawaii and now
Speaker:I think there's 38 and our island.
Speaker:Anybody who's been here knows our island's not that huge.
Speaker:Right?
Speaker:And then you go like, pretty much any major city, they're everywhere.
Speaker:So I'm thinking of this repurposing thing similar to that, the advantage of
Speaker:taking these clips and putting 'em in all the places where people might bump
Speaker:into you and accidentally discover you, you are increasing your chance for your
Speaker:podcast to grow, and you don't have to be, Hey, look at me, Look at me about it.
Speaker:You can just drip little Hansel and Gretel crumbs everywhere, and people
Speaker:will end up finding you if you're bringing value to something they like or
Speaker:comfort to their busy day, or allowing them a little moment of escapism.
Speaker:Whatever your podcast subject matter is about, having those crumbs in places
Speaker:where people can discover them is more likely to help you grow your show.
Speaker:Yeah, and I think you're, you're also being in your Starbucks analogy, you're
Speaker:being respectful of the way that people want to interact with you and the way
Speaker:that they want to consume your content.
Speaker:So Starbucks was like, you know, people who live on one side of Hawaii are not
Speaker:gonna wanna drive all the way to the other side of Hawaii, even if they love coffee.
Speaker:And they've heard about us and they want, you know, they really wanna experience us.
Speaker:We need to make it convenient for them in the same.
Speaker:We need to make it convenient for all of our listeners and potential listeners
Speaker:and viewers to consume our content.
Speaker:And that might be that someone watches clips of your show on IG reels for
Speaker:years before they ever say, Oh, you know, I have an extra hour right now.
Speaker:I'm taking the dog for a walk.
Speaker:Or, I'm cleaning, or I'm driving, or whatever.
Speaker:I can check out, you know, what this experience is like.
Speaker:In a audio podcast environment, I think you've made that convenient
Speaker:and you've been there consistently for them in the way that they want
Speaker:to and like to consume content.
Speaker:That's much better than just being like, Hey, my podcast is only over here.
Speaker:Catch me when you can.
Speaker:And you know, or just saying that out loud and broadcasting that
Speaker:out loud on different platforms.
Speaker:No one wants to hear that.
Speaker:No one wants to hear.
Speaker:Come to my store.
Speaker:Come to my store.
Speaker:Come to my store.
Speaker:Come to my store.
Speaker:They, they wanna get the value out of the content first.
Speaker:See if they know, like, and trust you, you know?
Speaker:And then after a while, if it's convenient for them and they know you
Speaker:and like you, then maybe they'll make a change from being an Instagram person
Speaker:to a podcast person or a blog reader.
Speaker:Podcast person or a podcast person to a YouTube person.
Speaker:It people have build up that routine and that consistency, and you're not
Speaker:gonna easily change them just because you're shouting or shouting the loudest.
Speaker:That is super funny.
Speaker:All I can think of is catch me outside.
Speaker:How about that?
Speaker:Sorry.
Speaker:So let's get to our first question, What content can you turn your podcast into?
Speaker:Oh my goodness.
Speaker:I love this question.
Speaker:Yeah, it's funny cause normally Katie asked me the question, but
Speaker:I needed to ask ask this to Katie because Katie is just amazing at this.
Speaker:So I had to flip the question situation this one time.
Speaker:Sorry Kates go.
Speaker:No, no, it's good.
Speaker:This is my episode.
Speaker:I get to talk.
Speaker:I love it.
Speaker:Okay, so there's, there's a ton of them.
Speaker:I think Mike Alton says 26.
Speaker:I've heard people say hundreds.
Speaker:It depends on how deep you wanna break it into.
Speaker:But the basic categories are video, so you can start with a live video.
Speaker:So let's say we start with live video, since that's what we're doing.
Speaker:So we start with a live video.
Speaker:We record in front of a live audience.
Speaker:That's our live video.
Speaker:One piece of content, the replay video that YouTube is automatically
Speaker:gonna move from live to replay.
Speaker:Once we are off air, no longer on air, that's two, that's a replay video that
Speaker:people are gonna discover and consume and ask questions for, and it's continuing
Speaker:to kind of build a life on YouTube.
Speaker:Then we send that video over to Luis and he edits it down to just the core
Speaker:content, so it's a shorter video, which then we re-upload into a separate
Speaker:playlist on YouTube as a replay video.
Speaker:So that's a shorter video.
Speaker:That's three.
Speaker:We could break that video down into shorter video clips in
Speaker:either vertical or horizontal.
Speaker:So let's say four or five that we could put out onto YouTube
Speaker:shorts, Instagram reels, Facebook posts, Twitter, et cetera, right?
Speaker:Those are our social posts.
Speaker:We can take the transcript using our favorite tool over at Descript.
Speaker:We can grab that transcript and we can turn that into a
Speaker:blog post or a PDF article.
Speaker:So that's what are we at, seven and eight if we go both of those as separate pieces.
Speaker:And then we have the, obviously the podcast, the audio side of it, right?
Speaker:So that's nine.
Speaker:We could also do from the audio side of it, We could do audiograms, which
Speaker:are, you know, visual interpretations of just audio and not video.
Speaker:So that's 10.
Speaker:And then if you have like guests on, or you have any additional
Speaker:people, you can turn that into a product review or a testimonial video
Speaker:or a graphic with a quote on it.
Speaker:So the, all of those are additional pieces of content that you can be
Speaker:able to get out across various places.
Speaker:So you know, at Ecamm, almost every live video and certainly this podcast
Speaker:that we do, if you know Doc or I say something really awesome or catchy or
Speaker:highlight, you know, one of the Ecamm features, or we have a guest on that
Speaker:just says like, Oh my goodness, I love everything about what you're doing.
Speaker:I can clip that out, and that can become a testimonial or a quote
Speaker:or a review that we can put on our website or different places.
Speaker:I think I got to 10 or 11, but certainly you can do more depending
Speaker:on what your workflow is like.
Speaker:But the basics are, get it into a watchable video format.
Speaker:Get it into a listenable audio format.
Speaker:Get it short, short form, digestible content, and then get it into a
Speaker:written format so that it's searchable and discoverable by all the players.
Speaker:So, Baseline four.
Speaker:And then you can go much deeper if you want to.
Speaker:Much deeper.
Speaker:I wanna add, uh, two more to the list.
Speaker:Oh, awesome.
Speaker:So it turns out that after you get a couple episodes in your belt,
Speaker:you can generate digest, right.
Speaker:And especially if you're doing a podcast about something that's sort of linear
Speaker:or there's a growth aspect to it.
Speaker:You can bend 10 things we learned over the podcast this season, right?
Speaker:So you can drop that out as a PDF for people diving into the next season.
Speaker:We could do like cliff notes, versions as PDF takeaways as well.
Speaker:Now you could also generate a course or books out of the things that have
Speaker:basically come outta your podcast.
Speaker:So for instance, someone like Ash Borland or Pat Flynn, or you know, some of our
Speaker:other creators who have really, you've been doing podcasts for a long time.
Speaker:They could generate an entire book just out of the things that they've
Speaker:said in their podcasts over and say the the last 99 to a hundred episodes.
Speaker:One of the advantages of being prolific is you get quicker to
Speaker:being able to print a printable copy of something from your podcast.
Speaker:Yeah.
Speaker:You do get into the habit of creating content in this live to tape format, and
Speaker:it does make it significantly easier.
Speaker:You know, I come from a writing background where I used to
Speaker:have to sit there for hours.
Speaker:You know, you're putting in all of the research, you're staring at that
Speaker:blinking cursor being like, Okay, what?
Speaker:You know, what is the best title?
Speaker:How do I lay this?
Speaker:Talking it out.
Speaker:I mean, you still have to do obviously, all the research in the topic that
Speaker:you're presenting, but talking it out, especially talking it out with a
Speaker:guest or with a cohost, makes it much easier later to take that content,
Speaker:reflow it, or you know, reorganize it.
Speaker:The text is all there.
Speaker:You've said it, you've put it all, you've put it all down.
Speaker:It's a much faster process to take an existing piece of content, whether
Speaker:it's audio or video, and turn that into a blog post than it is to write
Speaker:a blog post or a course, or an article or a PDF based on an idea you have.
Speaker:It is much easier to start talking that through when you have people contributing
Speaker:to that conversation, questions coming up.
Speaker:You're not end up with a much more inclusive piece of content than if you had
Speaker:just sat there and written it by yourself.
Speaker:Very true.
Speaker:Very true.
Speaker:Man, just, there's so many possibilities.
Speaker:It's kind of funny because I don't think that automatically when
Speaker:you do it, you think of all of the many things that you can do.
Speaker:However, when you start creating them, you realize you have been consuming
Speaker:clips and pieces of podcasts forever.
Speaker:Yep.
Speaker:There's an entire show on HBO.
Speaker:That came out of the Adnan Syed case because of Serial, right?
Speaker:Yeah.
Speaker:There've been several documentaries about it.
Speaker:So I mean, talk about the ultimate repurposing right there.
Speaker:Is, you might even end up on an HBO show.
Speaker:Right, And
Speaker:yeah.
Speaker:Yeah.
Speaker:I
Speaker:just thought of it too, because you and Karen are both in the
Speaker:middle of the book, or Karen's almost done, actually take it back.
Speaker:She finished it yesterday.
Speaker:I'm done.
Speaker:I'm a fast reader.
Speaker:Oh yeah.
Speaker:Ok.
Speaker:So she finished it yesterday.
Speaker:And again, there's a podcast host who basically started their show during
Speaker:the pandemic and basically in two and a half years wrote an entire book
Speaker:and now the book is a bestseller.
Speaker:And they're, uh, no pun intended, they're killing it.
Speaker:Yeah.
Speaker:Cool thing about that, that's really important to drive home
Speaker:to all of you listening and watching is that podcast host.
Speaker:Shout out to our friends at Morbid who don't know we exist,
Speaker:but we love them nonetheless.
Speaker:But shout out to our friends at Morbid, they built a community, right?
Speaker:A community of listeners who were putting them in their ears every single week,
Speaker:sometimes multiple times a week, who were binging their show at a time where
Speaker:people didn't have a ton else to do.
Speaker:We were stuck in our homes.
Speaker:We were trying to find ways and outlets to de-stress or to, you know,
Speaker:make things feel somewhat normal.
Speaker:And so when it came time for her to want to write a book and to finish her book,
Speaker:which she had been wanting to do for forever, she had a built-in audience.
Speaker:So launching that book was significantly easier.
Speaker:So, You know, if you're sitting here and you're like, Oh, I really wanna
Speaker:start this business, or I really wanna grow a membership, or have a
Speaker:course, starting with a podcast, and really putting the work in to find
Speaker:those followers and that audience and that community in all of those places
Speaker:where you're sprinkling your content.
Speaker:You know, that's gonna make it so much easier when it does come
Speaker:time to say, Hey, you know, I just launched my awesome new t-shirt line.
Speaker:Or I wrote a book, or I'm launching this course.
Speaker:You have an built in audience of people who know the content you're
Speaker:bringing to them is valuable.
Speaker:Like you, know you, and trust you and are much, much more likely
Speaker:to not only purchase that item.
Speaker:But to be diehard fans, I mean, that book launched and everyone shared video
Speaker:clips of how excited that they were or pre-ordering it, or, I mean, they had
Speaker:built the campaign without even needing to do the work in building the campaign.
Speaker:Their fans built the campaign for them and were often running.
Speaker:So that kind of momentum comes from putting in the work and doing the
Speaker:community aspect of it and really making yourself accessible to your community.
Speaker:Since that must have been cool to enjoy as a fan.
Speaker:But as a fan that has experience in book publishing and promoting, like from the
Speaker:marketing aspect of marketing a book.
Speaker:So you saw it totally different than many of the other people do that.
Speaker:And now that experience itself is your own.
Speaker:And it probably drags you deeper into the Morbid verse, if you will.
Speaker:Yeah.
Speaker:Cause that sounds weird, unless you know what we're talking about.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Morbid.
Speaker:If you don't know, Morbid is a True Crime podcast.
Speaker:It's awesome.
Speaker:If you wanna listen to a True Crime podcast, I will say that like it's often
Speaker:funny for me as a marketing professional.
Speaker:To kind of experience situations like this where, where really
Speaker:good content repurposing gets me.
Speaker:So they were talking almost every single episode about the release of this book.
Speaker:And you know, they're like, you should pre-order a copy.
Speaker:And they had a bunch of fun gimmicks and tactics where if you preorder a copy.
Speaker:You could get, you know, XYZ thing or you know, things that were popping up
Speaker:and I totally was like, Yeah, I'm in.
Speaker:Like, I'll, you know, I'll preorder a copy, so I preordered
Speaker:a copy and then I'm invested.
Speaker:Right.
Speaker:Then, you know, when they were like, Oh, now we have new t-shirts, we have
Speaker:this new stuff that's coming out and.
Speaker:You know, and then I'm scrolling through Instagram.
Speaker:I see their information about the book pop up.
Speaker:Someone's commenting about how they have like, cool glow in the dark socks.
Speaker:I'm like, I'm a sock person.
Speaker:I'm like, it, You end up, because you've put it in the place.
Speaker:I, I listen to the podcast.
Speaker:They don't have a video side of things, but they have an Instagram channel
Speaker:and the content on their Instagram.
Speaker:Is not exactly the same as the content that goes onto their podcast, but
Speaker:it's just similar enough that it makes me want to go there as well.
Speaker:And people who are there, it gets them thinking, Oh, I, I'm missing
Speaker:the whole story behind these images or this video that I wanna be
Speaker:able to listen to this podcast.
Speaker:So in repurposing, you're not just putting the same content
Speaker:in the same form everywhere.
Speaker:Today, you know, we're doing our first podcast that's remote produced, so putting
Speaker:out a little short video clip that I take with my phone that talks through
Speaker:like what that experience is like or sharing some of the like fun 900 screen
Speaker:captures that I got of Doc looking down.
Speaker:All of those would be great repurposed content, even though none of that
Speaker:was in the actual podcast episode.
Speaker:But it's just enough that people that are seeing it are like, Oh,
Speaker:I've always wondered how to do that.
Speaker:And we're not even talking about that today, remote production.
Speaker:But we will, in an upcoming episode, we might catch some people that'll
Speaker:come over and check it out here on YouTube or wanna listen to the
Speaker:podcast on the podcast platform.
Speaker:So another good thing to keep in mind is that, Repurposing doesn't
Speaker:always mean I put the same piece of content in multiple places.
Speaker:It means really thinking about your content as having an A to Z life and
Speaker:how can you build those little pieces of content alongside your main piece that
Speaker:catches attention and pulls people in.
Speaker:That makes sense.
Speaker:Okay, so this kind of funny, because you somewhat alluded to our second
Speaker:point, so let's drop the second point.
Speaker:And Katie, you read this one,
Speaker:what are your top repurposing tips?
Speaker:You covered one of my first ones, and I'm sorry, repurposing tip,
Speaker:but you did it accidentally without knowing it, and I think this is a
Speaker:very important, so I wanna make sure that we illuminate this perfectly.
Speaker:Every platform is different.
Speaker:Let me reiterate that from the people at home who are like, They didn't hear
Speaker:me the first time, but just in case.
Speaker:Every platform is different.
Speaker:Do not take something that you made for TikTok and pick it up and drop
Speaker:it on IG and then pick it up and drop it on YouTube and then pick
Speaker:it up and drop it on LinkedIn.
Speaker:They all perform slightly differently.
Speaker:You can lead into head and tail a clip.
Speaker:So what do I mean by head tail a clip?
Speaker:Say you have a clip right here where you say, And this is the most valuable
Speaker:piece of information that you're ever going to get from our particular podcast.
Speaker:You can take that.
Speaker:And in front of it, you could say, From this week's episode, I had a
Speaker:chance to interview Jared Spink.
Speaker:And this is something I think you should hear.
Speaker:Insert the clip and it'd be like at the end go.
Speaker:If you wanna see more, make sure you drop off.
Speaker:Whatever that works really well on on like LinkedIn, that will
Speaker:not work really well on IG.
Speaker:You see what I mean?
Speaker:LinkedIn, people are ready for the direction they are.
Speaker:Ready for the, Tell me where to go.
Speaker:Tell me where to go.
Speaker:Mm-hmm.
Speaker:yeah, Yeah, exactly.
Speaker:Or that clip may link into a quote, that brilliance that
Speaker:Jared gave during the interview.
Speaker:That could either be a graphic and not have any video or text behind it
Speaker:and point back to the full episode, or could be a video clip of him saying
Speaker:something brilliant that has burned on captions on it so people can read
Speaker:it if they're scrolling through.
Speaker:Yeah, a hundred percent.
Speaker:Right.
Speaker:And like for instance, your own homemade captions in your favorite program,
Speaker:they work really well in many places, but I'm gonna tell you right now on IG
Speaker:use the built-in IG captioner, they.
Speaker:For whatever reason, cuz it's their house happen to give you little bit
Speaker:more love on the algo if you use their built in caption versus make your own.
Speaker:I like to make my own.
Speaker:I think they look cool and I think it just adds a different visual spot that
Speaker:might grab someone's eyes organically.
Speaker:But if you're an algo tweaker, then you might want to use
Speaker:the built-in one from IG.
Speaker:Now what I often do is export the built-in one from IG and I'll put it somewhere
Speaker:else just because it looks different and it catches an eye, you know, and that
Speaker:may or may not, you know, do very well on YouTube, but you gotta make sure that you
Speaker:do it before you get the burned IG logo.
Speaker:Do not post videos of another logo on another thing.
Speaker:So do not roll up into the Pepsi factory with a Coke in your
Speaker:hand, decked out in Coke gear.
Speaker:Yeah, it's super silly and I don't know why everyone does that.
Speaker:And I guess the part that tempts you to do that is you see videos and
Speaker:things with millions of views on.
Speaker:That have, you know, the TikTok logo and stuff that those mostly were
Speaker:created before the platforms are decided that they were gonna go out
Speaker:of their way to block this stuff.
Speaker:So there's tools out there to help you if you forget to pull down
Speaker:a clean copy before you post it, there's tools out there that will
Speaker:help you get it without the watermark.
Speaker:But every platform is a little different.
Speaker:They have a different culture, so produced for the right platform.
Speaker:It's just so much.
Speaker:Yeah, exactly.
Speaker:And just because you see it working doesn't mean that it's the right thing
Speaker:to do or that it's gonna work for you.
Speaker:So, you know, there's a lot of content out there that that is working.
Speaker:And it might just be that that person has a much bigger platform than
Speaker:you do, or they got in before there were algorithm updates or changes.
Speaker:You know, or they've paid for it.
Speaker:Like who knows what kinds of things they're doing or
Speaker:what rules they're breaking.
Speaker:It doesn't mean it's the right thing.
Speaker:So get to know the platforms I think is a hugely important tip and something that
Speaker:is gonna be helpful regardless of whether you're a podcaster or just creating
Speaker:content for a business or for yourself.
Speaker:They are really different and they need to be treated differently.
Speaker:Well, you also, I think the big takeaway there from something you just said
Speaker:is you gotta define what is working.
Speaker:A bunch of vanity views that don't amount to anything doesn't
Speaker:necessarily mean it's working.
Speaker:And of course this has been reiterated a lot, but famously one of the top,
Speaker:you know, TikTok creators thought she could hold an event cause she
Speaker:got millions of people on TikTok and nobody came and it's not the same.
Speaker:Like it's a whole different ball of wax.
Speaker:You know what's funny is this existed long before TikTok.
Speaker:So there was a nightclub here that a partner of mine, James and I, we
Speaker:used to bring in like 2000 people every Friday and Saturday night
Speaker:for like three years solid, right?
Speaker:And the management decided one day that they wanted to be cocky and someone told
Speaker:them that they could make more money.
Speaker:Now that the party is established, they can bring in a lesser DJ.
Speaker:I can say that cockily and continue to do the party without us because
Speaker:everyone coming to their club.
Speaker:Not that everybody was coming to their club because of us.
Speaker:In their head, because, well, they paid the mortgage, everybody was
Speaker:coming to their club because of them, so they basically gave us an
Speaker:ultimatum and we didn't like it.
Speaker:So we quit.
Speaker:And they thought their party was gonna rock.
Speaker:On the very next weekend, they were listening to Crickets Rubbing
Speaker:and they were like, How in the exact heck did that happen?
Speaker:You know?
Speaker:And the fun part of it is moments later we realized that we go to a
Speaker:place, we take the party to them and we don't actually work like as
Speaker:employees for a club ever again.
Speaker:We just basically carried the party around and it's funny.
Speaker:It goes to show you that it is not often what you think when you see
Speaker:the success that you see the success.
Speaker:So don't be stuck in the vanity side of it cuz it can completely
Speaker:bite you in the O colay or the butt.
Speaker:And I'm pretty sure if DJ Rob is here, he has been through a similar
Speaker:experience cuz every club owner tries it.
Speaker:Every club owner tries it and DJ Rob is a big time headliner in Vegas,
Speaker:so I'm sure he's been through it.
Speaker:So yeah, that's just a thing.
Speaker:And remember that each platform is different.
Speaker:Your culture's different.
Speaker:You really don't understand how people connect with you unless you bother to ask.
Speaker:Yeah.
Speaker:And I would say, too, to know what your, I mean, and this is true, we're outside
Speaker:of podcasting as well, but really have a good understanding of what your goals are.
Speaker:And are those goals, actually ones that are benefiting your business.
Speaker:And do you have too many?
Speaker:You know, I am have been in the past notorious for this.
Speaker:Having like 10 goals is not going to work.
Speaker:Have one goal, have one goal, and then when you hit it,
Speaker:great, go to the next goal.
Speaker:Have two at a at an absolute max, but 10 different goals
Speaker:isn't gonna get there for you.
Speaker:And the similar thing, you know, when we're talking about repurposing.
Speaker:There's a lot.
Speaker:As we just said, there's a ton of different kinds of
Speaker:content that you can create.
Speaker:That doesn't mean that you need to start with all of that.
Speaker:That doesn't mean that you can't add those things on as you build out your
Speaker:team or get into a really good workflow.
Speaker:All of this is liquid.
Speaker:All of this is malleable.
Speaker:You can make any changes along the way.
Speaker:So I would say, If you were able to just get started, get to your number
Speaker:seven podcast, see how things are going, then set the next goal or
Speaker:the goal, and then think through how you wanna approach your repurposing.
Speaker:You know, maybe it's just for the first seven episodes, you're just gonna
Speaker:get out to those podcast platforms, you're just gonna get audio out.
Speaker:Great.
Speaker:And then on episode eight, you're like, Hey, now we're gonna open it up
Speaker:to a live studio audience and we're gonna have video and audio available.
Speaker:Awesome.
Speaker:Do that for a little bit.
Speaker:When that's working and you're in that really great state and you're able to do
Speaker:that consistently, then think through how you're gonna approach adding social clips
Speaker:or a blog post or whatever else it is.
Speaker:It's okay to walk before you run.
Speaker:It's okay to crawl before you walk.
Speaker:You don't need to do all of it just because someone like us has told you
Speaker:that there's 26 pieces of content and you have to be doing all of them.
Speaker:You don't have to be doing all of them.
Speaker:You can intentionally never do all of them.
Speaker:Like you could intentionally only ever do an audio podcast or a video podcast
Speaker:or just have two things or three things.
Speaker:That's okay, too.
Speaker:It's really about being consistent with it and taking your time to really build it.
Speaker:Correct.
Speaker:Correct.
Speaker:That's super valuable.
Speaker:And then I guess the last thing that I would want to ask is do you have
Speaker:any particular tips that is like your go to when it comes to repurposing?
Speaker:I think we've covered most of them.
Speaker:I would just double down again and say that I, Marshall and I are the absolute
Speaker:worst for doing the absolute most, which is now my favorite saying that he's
Speaker:been saying during Marshall Creates.
Speaker:But I am absolutely guilty of this.
Speaker:He is better with the details than I am, but I'm always the person that's
Speaker:like, you know, I think I have time and I think we can, we can do more of.
Speaker:Get it right first.
Speaker:Don't get it right just for a couple of weeks.
Speaker:Get it right for a good couple of months so you really, really feel solid.
Speaker:And then bring on that awesome new idea and then bring on that great new
Speaker:tool and then bring, you know, add on that extra piece of repurposing.
Speaker:But really, give yourself a little bit of breathing space.
Speaker:Give yourself some room.
Speaker:I know my whole team is laughing at me.
Speaker:I'm sure Caleb was like, eye roll, but
Speaker:But seriously, I, as someone who's not good at this, let me preach it to myself
Speaker:as well as to all of you out there that give yourself some breathing space.
Speaker:To get it to where it's beyond where you want it to be.
Speaker:Like it's so solid that you really feel confident.
Speaker:And then think through how you're gonna take it to that next level.
Speaker:Cuz it, you don't have to do the most, you don't have to do all of it, you
Speaker:just have to show up consistently.
Speaker:That's the base level is showing up consistently.
Speaker:And then you can think through all of this content repurposing and how you're gonna
Speaker:approach everything else step by step.
Speaker:See that's perfect.
Speaker:Test pass, test pass, test pass, test pass like 20 times.
Speaker:One of us is married to an engineer.
Speaker:Exactly.
Speaker:And there's a reason why I'm married to an engineer because I am definitely not
Speaker:that I am the person that's like, Oh, shiny or I, I think I have tons of time.
Speaker:And you know what?
Speaker:I do have tons of time until I say yes to absolutely everything.
Speaker:And even then, I probably can still pull it off until there's a wrench that gets
Speaker:thrown in, which happens to us all, right?
Speaker:So just because you can hold 19 things doesn't mean that there's not gonna
Speaker:be like a dog that's gonna run at your feet and knock you to the ground.
Speaker:Doesn't matter how many things you are holding, you're going down.
Speaker:So it's better to, you know, it's better to take it slow.
Speaker:We find out firsthand when you test your abilities against Massachusetts traffic.
Speaker:Exactly right.
Speaker:We'll leave it at that.
Speaker:Okay, so let's get to the last point.
Speaker:This is good.
Speaker:I like this.
Speaker:All right.
Speaker:How do you create an efficient content repurposing workflow for your podcast?
Speaker:You know, I think you just kind of covered it.
Speaker:I was gonna say, I think we covered it, but let's, We'll break it down again.
Speaker:Start with one.
Speaker:Get really good at it over the course of, say, 6, 7, 8, maybe 10 episodes.
Speaker:And then add another, and then add another, and then add another, again,
Speaker:each time letting it rock the litmus test of how well you can get that flow out.
Speaker:So I believe what you just stated is one way.
Speaker:I think another way, and this is something that Michelle from LBC
Speaker:branding is extremely good at is creating a flow board, as you will.
Speaker:She uses a template.
Speaker:Yeah, you could do it with Notion, whatever.
Speaker:You could use Apple Notes.
Speaker:Make yourself a list, sort of like we did for the new Flow Show flow.
Speaker:Yeah.
Speaker:Yeah.
Speaker:A checklist.
Speaker:Yeah.
Speaker:Make the checklist and go down that sucker, right?
Speaker:Yep.
Speaker:And you even stated after I made The Flow exactly how I made it, you go,
Speaker:Hey, but you didn't put into parts about how we gonna repurpose all these clips.
Speaker:And I was like, Oh yeah, because normally you do that.
Speaker:So it didn't dawn on me, but as a solo producer, someone's
Speaker:gonna need to know that as well.
Speaker:So.
Speaker:Eventually what we'll want to do is add those to the, to the
Speaker:show for so everyone can see it.
Speaker:And then maybe we'll just make it public, you know, Cause nothing to hide,
Speaker:like you guys can see how we do it.
Speaker:We sink or swim together.
Speaker:Take the swear words out the document, you can adjust it to how
Speaker:it works for you, and you can see.
Speaker:But you gonna always have to adjust it.
Speaker:And I think most people misunderstand that, right?
Speaker:Like in a very weird analogy.
Speaker:But this is just how analogy worked for me.
Speaker:If you go to Ramen in Hawaii and you ask for, Okay, I'll get the spicy
Speaker:miso, they'll be like, What level?
Speaker:And you be like, What do you mean what level?
Speaker:Because in Hawaii, spicy miso is gonna come levels one through 10.
Speaker:And then, And that level's one through 10.
Speaker:You might think that, Oh, I could just jump in the middle and go to five.
Speaker:No, by the time you get to five is deadly.
Speaker:And I am a heat eater, Like I eat heat.
Speaker:Like really?
Speaker:But holy crap, I can't imagine the people that can go all the way up to 10.
Speaker:They are superhuman.
Speaker:So even with something like that, you need to kind of know where you
Speaker:are and do start at level one fam.
Speaker:Like just test it right when the sweat starts to being Luis talked
Speaker:about it when you get that little sweat pop up, but it doesn't drip.
Speaker:Do you ever quite hit your limit when you get the next level and the sweat
Speaker:actually starts to move, that's about a good place to stop cuz everything
Speaker:after that is gonna cost body pain.
Speaker:Yeah, and I, that's an amazing analogy because I think mixed in there
Speaker:as well, is that, Everyone tastes spicy differently and it's okay.
Speaker:It's not the same as like a pass fail, right?
Speaker:It's you're not like, If I don't get to level seven, I've failed.
Speaker:If I don't get to level 10, I'm not perfect.
Speaker:No, Some people are only ever gonna be a one because that's the
Speaker:level of spicy that works for them.
Speaker:Some people are only ever gonna be at four because that's the level
Speaker:of spicy that works for them.
Speaker:So you need to figure out what your content repurposing plan is, what
Speaker:audiences you wanna reach where, what kinds of content you wanna create, what's
Speaker:within your time and your bandwidth, what you're able to do, how big your team
Speaker:is, how big you want your team to be.
Speaker:All of those things are considerations as you're finding
Speaker:out your content spicy level.
Speaker:So, you know, mine may only ever be a five and five may be like, amazing.
Speaker:I'm awesome, this is where I wanna be, and I may have to work my way
Speaker:from one to five to get there, but I'm not gonna, once I get to five, be
Speaker:like, Well, crap, I'm not at 10 yet.
Speaker:I need to work my way up to 10.
Speaker:10 may never make sense to me.
Speaker:There is still the planning that goes into it to really think through
Speaker:what makes the most sense for you, and there's constant evaluation and
Speaker:tweaking what is working, what is not working, the stuff that's not working.
Speaker:Get rid of the stuff that's working, double down on as much
Speaker:as you're able to do within your time limits and times spans.
Speaker:It's so good.
Speaker:It's so good.
Speaker:The last day we spent in New York had the ability to take Luis to eat ramen after
Speaker:we talked about it for like two weeks.
Speaker:So jealous.
Speaker:I didn't get any ramen.
Speaker:And when Luis took his hat off, you could just see the little dots and I was like,
Speaker:Oh, you got that perfect spice level.
Speaker:And he was like, Yeah, when you walk outside, it's cool, right?
Speaker:Yeah.
Speaker:Cause one of the common questions is, it's so hot in Japan and so humid.
Speaker:Why do people eat ramen in the summer?
Speaker:For that reason.
Speaker:If you can get the bead bubble when you walk outside, that cools you down.
Speaker:So that's why.
Speaker:But yes, anyway.
Speaker:I like the idea of testing your spicy level because hey, I know
Speaker:people who say black pepper is spicy, and I look at them like,
Speaker:family, What did your mama do to you?
Speaker:But they know that about themselves, so those people are not gonna,
Speaker:they're not gonna sit down at the ramen place and order themselves
Speaker:a level 10 spicy bowl of ramen.
Speaker:They're like, No, pepper is spicy.
Speaker:I'm gonna get a non spicy bowl of ramen, and they're gonna be happy with that.
Speaker:Because they know going in where they're at, and they know where they
Speaker:wanna push themselves for failure.
Speaker:Right.
Speaker:Because you're starting, you're starting even before you get started, you're
Speaker:giving yourself a reasonable expectation.
Speaker:And so I would think another important segment of the strategy is give
Speaker:yourself a reasonable expectation.
Speaker:Yeah.
Speaker:Right?
Speaker:Like don't be unrealistic with your expectations.
Speaker:I tend to work from no expectations whatsoever, and I adjust by data.
Speaker:Yeah.
Speaker:I know that Katie's not like this.
Speaker:Cause we had this conversation in the car.
Speaker:I go by data and results.
Speaker:Like I don't even, I never expect anything because I hate being disappointed.
Speaker:It's not a thing.
Speaker:I blame my birth father for that.
Speaker:Like, I can't stand disappointment, so I just don't expect anything.
Speaker:And that way, whatever happens, I can work accordingly.
Speaker:So I think it's important for you that if you start.
Speaker:Say, I'm gonna put these out and you know, I'm gonna get 15 new
Speaker:users, readers, viewers, watchers, whatever this week, and you get two
Speaker:that you're not, but hurt by that.
Speaker:Right?
Speaker:Yeah.
Speaker:If you go in and say, I'm gonna make this with the intent of growing those two.
Speaker:Is growth and then you can Hercules.
Speaker:Hercules, right?
Speaker:You feel better.
Speaker:And what, and what made those two come double down on that.
Speaker:What?
Speaker:What got those two in the door?
Speaker:Stop worrying so much about why the other eight didn't show.
Speaker:Start started thinking through what made it magical for those two.
Speaker:You won those two over.
Speaker:Why?
Speaker:Do more of that.
Speaker:That's what you need to do more of.
Speaker:So good.
Speaker:We got two good ones today.
Speaker:We got the podcast spicy level.
Speaker:It's gonna be our new t-shirt, our new t-shirt.
Speaker:We have all these people asking.
Speaker:I today I'm wearing my favorite of our t-shirts, which is like our Ecamm vintage
Speaker:T-shirt and they're on the merch shop.
Speaker:So everyone here who has been asking, and listeners, if you don't see this
Speaker:because you're listen you obviously need to be hanging out in our YouTube
Speaker:studio audience or swing by and grab our replay video cuz that's two
Speaker:pieces of content that we've created.
Speaker:But this t-shirt is definitely hands down one of my favorite cuz it's, it's yellow
Speaker:and it's vintage and it feels super fun.
Speaker:I'm just only every day living in Ecamm t-shirts because it's really fun to make
Speaker:them and it's even more fun to wear.
Speaker:I'm doing it entirely for me, folks.
Speaker:If you like them, that's great, but I'm in the t-shirt business for me.
Speaker:I really like the retro T-shirt.
Speaker:I just looked at this and it gave me an idea.
Speaker:We need to make the 12 days of Ecamm and I'm gonna be 11
Speaker:lords of leaping into podcasting
Speaker:11 lords of leaping into podcasting.
Speaker:I love it.
Speaker:Actually, speaking of Leap Into Podcasting, as we're wrapping
Speaker:here, just a reminder to absolutely everyone listening or watching or
Speaker:our amazing live studio audience.
Speaker:We had such a blast at Leap Into Podcasting, so huge thank
Speaker:you to everyone that signed up or that showed up with us live.
Speaker:But just because you may have missed it does not mean you've missed it.
Speaker:We have replay videos available.
Speaker:We unlocked the portal with all of our replay videos.
Speaker:This week, yesterday, it's a blur.
Speaker:It's only Tuesday.
Speaker:This week is yesterday.
Speaker:So if you grab a guide, the physical one that Doc is holding up or a digital copy
Speaker:of the guide, you will get an email from us that gives you a login to our portal.
Speaker:And the portal includes not just this year's replay videos,
Speaker:but videos from 2020 and 2021.
Speaker:So there's over a hundred videos.
Speaker:Literally every topic in the world of live streaming and podcasting
Speaker:is covered in these videos.
Speaker:And you'll get the guides, you'll be able to jot down notes and, you
Speaker:know, any ideas that you have for your own podcast, you can start
Speaker:outlining those, using the templates.
Speaker:So it's a really amazing value at $25 American.
Speaker:It's not a ton, and it would be really great opportunity.
Speaker:We'd love for you to dive into that content and then let us know, maybe
Speaker:there is something that's missing or something you wanna dive deeper on.
Speaker:Email us flow Ecamm dot com and we'd love to cover that
Speaker:on an episode of the podcast.
Speaker:There you go.
Speaker:There you go.
Speaker:Man, this is a great episode.
Speaker:I think it's one of the things that people definitely are starting to
Speaker:understand is the content repurposing and repurposing podcasts, especially,
Speaker:I'm even watching some of the bigger podcasts, like do whole entire channels,
Speaker:just because they have really long shows.
Speaker:And things like that, so you just never know.
Speaker:So it's a good time to experiment.
Speaker:You have a couple of months and for those who haven't started their podcast
Speaker:yet, I'm telling you, the time is nigh.
Speaker:You kind of want to get it at least going before the end of the year.
Speaker:Podcast is just growing and it's going to grow more, so this is a good time
Speaker:to be in the podcasting business.
Speaker:Yeah, absolutely.
Speaker:All right, Doc, where can they find us?
Speaker:Luis flash our awesome.
Speaker:Yeah.
Speaker:There we go.
Speaker:Look at that.
Speaker:We got a producer, Yo.
Speaker:We're like legit.
Speaker:Look at that production quality.
Speaker:Find us anywhere podcast getting is got.
Speaker:You can get us on the Apple iTune Store or Spotify, Amazon
Speaker:Music, you know everywhere.
Speaker:Google, Stitcher, the above.
Speaker:You can also just go straight to flow dot Ecamm dot com.
Speaker:That's flow dot Ecamm dot com.
Speaker:You can also just scan the QR code.
Speaker:And before we close this out, I want to give you guys a really, really quick
Speaker:reminder to go and check out Speedify.
Speaker:You can find them at S P E E D if fy I often say Spotify with
Speaker:my face, but I know it's Speedify because it will save your bacon.
Speaker:It works like an absolute champ.
Speaker:Whenever you are in a situation where you have spotty internet
Speaker:or you just wanna give yourself a little bit of comfort level.
Speaker:So two Leaps in the row this year doing Leap, the internet decided to go goofy
Speaker:because, hey, Massachusetts started gonna feel like Massachusetts hates
Speaker:us for saying specifically because Amesbury, is the second town ever
Speaker:invented in the United States of America.
Speaker:So, When we had a little dipping internet performance speed five was able to keep it
Speaker:going, and I even sent out tweets it, you know, I got a notification that Speedify
Speaker:basically saved our bacon like seven or eight times in the middle of day two.
Speaker:It was really weird.
Speaker:Something about day two and Leap, we always have some kind
Speaker:of weird internet thing, so next year Leap is gonna be 15 minutes.
Speaker:You know what I absolutely love though about it and shout out to our friends
Speaker:at Speedify for, for having this as like a feature, I guess for lack of a better
Speaker:word, is that it had this amazing thing.
Speaker:I think I got a screenshot of it, but it was just like,
Speaker:Speedify just saved your stream.
Speaker:It would be this like very reassuring popup where you would be live or
Speaker:interacting with an audience or speaker on and it would just kind of slide up to
Speaker:the side like, Don't worry, we got you.
Speaker:We got this, this slide back down, which is all you want.
Speaker:You're like, Oh my goodness.
Speaker:Like things would've gone wrong.
Speaker:It, you would know this better than me, but it sort of reminds me of like a mom.
Speaker:When your kid gets about three or four years old and they're constantly running
Speaker:around, knocking things over and dropping.
Speaker:But you're catching it before it falls and you just put it up and
Speaker:kind of smile to the store clerk, like, don't worry, I got it.
Speaker:Like, you just, mom saved it, but the kid has no clue.
Speaker:Right?
Speaker:Yeah.
Speaker:And you're just running, you know, like, Oh, caught this, caught that,
Speaker:or, you know, So things like that.
Speaker:That's it.
Speaker:I think that that Speedify is like, uh, mom walking around
Speaker:for a toddler for your internet.
Speaker:There, I said it this first, Alex is gonna go, How do we
Speaker:work that into our marketing?
Speaker:You need like a fun like mascot that just like pops up, you know, like,
Speaker:like a non obnoxious version of like Clippy from Word where it just like
Speaker:slides in and is like, I got you.
Speaker:And then like disappears again.
Speaker:Like so doesn't you have to have words.
Speaker:It could just be like, Got this.
Speaker:Got it.
Speaker:Just, just throw a quick little shock of, Hey boss, it's good.
Speaker:Yeah, exactly.
Speaker:No problem.
Speaker:It was about to go bad, but I got it.
Speaker:So thank you.
Speaker:Speedify for just, again, keeping our bacon safe and for helping us with
Speaker:The Flow by being a great sponsor.
Speaker:I just gotta say that they tell you in the business always, I've been
Speaker:at this for a long time, from radio to tv, whatever they tell you in the
Speaker:business, always you want sponsors for products that you know and love.
Speaker:This is one of those cases, like, know the program and love the program.
Speaker:It is a hundred percent amazing.
Speaker:And yeah, I wish they did have an affiliate program, but I do believe
Speaker:that the hardest part about that is Alex won't listen to me and triple the price.
Speaker:Cause it's only like $4.
Speaker:So if I sign somebody up, they're not gonna me 12.
Speaker:Like what I'm gonna do?
Speaker:It's cheap.
Speaker:Its ridiculously too cheap.
Speaker:So definitely do it before one day that dude wakes up and goes,
Speaker:You know what Doc is, right?
Speaker:Let's raise the price to $12.
Speaker:That's so true.
Speaker:All right.
Speaker:Are we ready to get the questions?
Speaker:I'm scrolling through to see if I seeing any here.
Speaker:Thank you guys for listening to another fantastic episode of The Flow.
Speaker:We would now drop into q and a, which you can be a part of by showing up
Speaker:every Tuesday at 12 noon Eastern.
Speaker:That's 12 New Eastern.
Speaker:When the Amesbury horn goes, That is when it's time to be here for The Flow.
Speaker:And now we will see you next week.
Speaker:Thank you Katie, for awesome questions today.
Speaker:And thank you guys for being part of The Flow and one time for the.
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