The Flow: Episode 21 - Video Podcasting Q&A
The Flow: Episode 21 - Video Podcasting Q&A : The Flow: Episode 21 - Video Podcasting Q&A
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
In this episode, Katie is joined by special guests Natalie Burnett and Luis Vega for an open Q&A about all things #videopodcasting, from getting started in podcasting through tools, tech, workflows, and more.
Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.
LINKS
Episodes & show notes at https://flow.ecamm.com
Freebies at https://ecamm.tv/flowfreebies
Leave us a video question at https://ecamm.tv/flowvolley
Try Ecamm at https://www.ecamm.com
Try Descript at https://www.descript.com
Try Captivate at https://captivate.fm
Try Speedify at https://www.speedify.com
Remember, Live Recordings of "The Flow" happens every Tuesday at 12PM Eastern Time on our YouTube Channel. Come to the tapings to get your questions answered live and enjoy the fun of hanging out with the "Flow Riders," our amazing community.
You can also interact with "The Flow Riders" and the host on Volley in our The Flow channel on Volley. To join in https://ecamm.tv/flowvolley
Ecamm Network
Aloha Flow Riders.
Speaker:This is the second week that I am without Doc Rock.
Speaker:So as I've said last week, anything is possible here in the Amesbury studio.
Speaker:We're having fun with the holiday season.
Speaker:I have my giant martini glass filled with chocolate, so things
Speaker:are gonna get wild up in here.
Speaker:And I'm really, really excited to be hanging out here today.
Speaker:Whether you are listening later or hanging out with us in our live
Speaker:studio audience like Parker is, Parker is always first, but we see Earl's
Speaker:hanging out, Paul's hanging out.
Speaker:The whole crew is here.
Speaker:Whether you are here in the live studio audience or you are listening later,
Speaker:this is our end of year q and a episode.
Speaker:And because I know that there are some of you out there watching or
Speaker:listening who have questions, but haven't had the courage to ask them
Speaker:yet, I have a special guest here today.
Speaker:I tricked my childhood favorite person, closest friend in the world, who is never
Speaker:podcasted or livestream before to join me today from her home in Montreal to
Speaker:ask all of the dumb questions for you.
Speaker:So she's been tasked with thinking of every possible question
Speaker:in the world of podcasting.
Speaker:We're gonna take questions from the live crew, and we are just gonna talk
Speaker:generally all about podcasting cuz this is the last episode of the year.
Speaker:We are taking a break next week.
Speaker:Doc is still out.
Speaker:I have holiday things going on and then we'll be back
Speaker:again first thing in January.
Speaker:So I just, once again, I just can't thank you all enough for
Speaker:being on this journey with us.
Speaker:It has been six months.
Speaker:We launched right at the beginning of August.
Speaker:We've made it to the end of the year, episode 21.
Speaker:We have not given up or lost ourselves to pod fade yet.
Speaker:So it's just been really awesome and I'm just so grateful for each and every one
Speaker:of you for being on this journey with us.
Speaker:Well, without further ado, let's bring on the crew.
Speaker:Luis and Natalie are here.
Speaker:It's so fun to have a producer who can push all the buttons.
Speaker:Oh, thanks so much for hanging out with me today.
Speaker:Thanks for being here, Nat.
Speaker:Thanks for being here, Luis.
Speaker:My pleasure.
Speaker:It's fun to be here.
Speaker:Yeah, I know we were joking before the show started.
Speaker:This can be our first question as we warm up all of our podcasting questions.
Speaker:Who here, you know, let us know in the comments that we can feel the love.
Speaker:But we were talking all about Die Hard.
Speaker:We are Die Hard fans.
Speaker:We are diehard fans of Die Hard being a Christmas movie.
Speaker:Yes.
Speaker:So don't fight us here in the comments, but it is our annual tradition at
Speaker:the Fawkes household to video call in Natalie and to watch Die Hard on
Speaker:Christmas Eve while wrapping gifts.
Speaker:So that is on the horizon coming up here in a couple of days.
Speaker:It is not Christmas until Hans Gruber falls off the tower.
Speaker:He's gotta fall off that tower.
Speaker:I know.
Speaker:And, and Luis was saying that, that Todd, who maybe is watching
Speaker:today, from Christmas Clatter, was having this discussion.
Speaker:So once this episode wraps, we'll have to jump over there and grab
Speaker:that episode to take a listen to.
Speaker:It's just been such a crazy podcasting journey over the last six months.
Speaker:So I guess I'll kick off as Natalie thinks of questions, and Paul reminds
Speaker:everyone that it is a Christmas movie.
Speaker:Yes.
Speaker:Thank you, Paul.
Speaker:Thank you for backing us up.
Speaker:Thank you.
Speaker:Thank you.
Speaker:Thank you for backing us up.
Speaker:Uh, yeah, I'm sure, I'm sure we'll have people arguing on the other side, but
Speaker:yeah, I will say if you have been, if you're newer to joining us on this,
Speaker:show, it's been really awesome kind of figuring out what starting a podcast is
Speaker:in 2022, what the potential of podcasting is and how video works together.
Speaker:I love all these, all these Die Hard responses.
Speaker:But yeah, it's, it's been really, it's been an interesting journey and I think
Speaker:when we first started off the concept was like, we're gonna do a video podcast,
Speaker:we're gonna do it about video podcasting and about workflows, but it's just
Speaker:been really neat seeing how effective live streaming is alongside podcasting.
Speaker:So if you're like an audio only podcast person, you don't have to
Speaker:do our format to be adding in video.
Speaker:You could add in, you know, events, you know, live events or, you know,
Speaker:special fun video moments and still, still be able to incorporate video.
Speaker:It's been a fun journey.
Speaker:And then we, we forced Luis to be our podcast producer and that
Speaker:saved us a whole bunch of time.
Speaker:I love the fact that you say that you forced me to do something
Speaker:that I have so much fun doing.
Speaker:I found this like to be, uh, what is it?
Speaker:Like a step up in the ladder, so to speak.
Speaker:It was kind of like a promotion, that's the word, right?
Speaker:Like instead of saying like that, I saw it as a promotion because I
Speaker:first started here with The Flow as just being the editor, right?
Speaker:And editing these podcasts.
Speaker:The most difficult thing was actually waiting for the files to get uploaded
Speaker:with all of our busy schedules.
Speaker:Yeah
Speaker:and it was while we were in Massachusetts and we were trying to
Speaker:figure out how to produce this podcast.
Speaker:While we were producing a live event, which was the Leap into Podcasting
Speaker:so we were trying to figure and fit all of this stuff in at the same time.
Speaker:And it just like hit us that one of the key features of Ecamm is that we
Speaker:can actually remote produce, which is what I've been doing since that point.
Speaker:And that totally took all of like the, the configuration, the
Speaker:headaches away from Doc and Katie.
Speaker:And that just literally made it the flow.
Speaker:Like I think that's when we hit our flow,
Speaker:that's when we hit our flow
Speaker:right?
Speaker:And we just started getting things done correctly because of the fact
Speaker:that, you know, I was able to take on that role and it was just kind of
Speaker:like one of these moments we should have been doing this from the get
Speaker:go, but starting as an editor, I only saw it as the editing aspect.
Speaker:And then now to produce it, I am able to have all the recorded files as soon
Speaker:as we're done with the live stream.
Speaker:So I no longer have to put like the burden or even wait for Doc
Speaker:and Katie to upload the files.
Speaker:I already have them so I can get to work as soon as we're done.
Speaker:Yeah, it makes a really big difference.
Speaker:So, you know, for those who don't know what our flow or our process is, and for
Speaker:Natalie who's learning, live learning,
Speaker:I'm like, I have questions.
Speaker:I understand the words, but I don't understand how they work together.
Speaker:Awesome.
Speaker:All right, so here is the flow of this podcast.
Speaker:So we go live to YouTube every Tuesday at noon.
Speaker:That's what we're doing right now in front of what now we affectionately
Speaker:call our live studio audience, which makes me feel very like Ellen.
Speaker:I'm like, hi, I'm Ellen in front of our live studio audience, and we
Speaker:go through the topic for that day.
Speaker:And usually when Doc's here, he's much better at intros and outros than I am.
Speaker:So we do our housekeeping, hanging out with all of our live viewers
Speaker:and then we stop and we do kind of like a deep breath and a countdown,
Speaker:and then we're in recording mode and we're really focused on the content
Speaker:and the guests that we have on.
Speaker:And then the end, we open it up to q and a only for our live studio audience.
Speaker:And as Luis was saying, when we first started off, Doc was producing the show.
Speaker:So he was the one who was actually streaming out using Ecamm to YouTube.
Speaker:And then at the end of it, he'd have all of the files, and then I'd have the
Speaker:files I was recording on my end, and we'd, you know, try to remember before
Speaker:the next thing hit to upload those and say like, here are these files,
Speaker:Luis, and here are these files, Luis.
Speaker:And Luis would take those files and edit them all into our audio only podcast.
Speaker:And then into the final produced video podcast, which goes back up onto YouTube.
Speaker:So having Luis drive the show and be able to push all the buttons just means that
Speaker:then it's recording that directly onto his computer instead of all of our computers.
Speaker:And so it saved a ton of time because we only have a week window.
Speaker:When we go live the following Tuesday.
Speaker:So today, last week's episode of the Flow dropped onto, you know, Spotify and Apple
Speaker:Podcasts and all the different audio only.
Speaker:So all of our live audience people who are amazing and who are here
Speaker:get to a, ask all their questions live so they get to, you know, be
Speaker:early and they, they get the content before anyone else, which is awesome.
Speaker:So that, that is our, our general structure.
Speaker:And then that allows us a week for Luis to dive deep into all of the editing
Speaker:and any audio cleanup and everything that he needs to do, and for us to
Speaker:grab the transcript and put together the close captions and show notes and
Speaker:shorter video clips and promotions.
Speaker:But it's really become this like very seamless process now because we each
Speaker:have things that we're doing, you know, Doc, even though he's in Japan,
Speaker:has still been pushing the podcast out to all of the audio only platforms
Speaker:through our partners at Captivate.
Speaker:I'm still doing all the transcripts.
Speaker:Luis is still editing all the show, so it comes together.
Speaker:Here's another thing like Katie, did you remember to hit record?
Speaker:I did.
Speaker:I did.
Speaker:I, I did.
Speaker:I've, I've gotten so good at that because,
Speaker:okay.
Speaker:Can you see, cuz I forgot to mention it today cuz we were having such a cool,
Speaker:like behind the scenes conversation that I totally forgot to mention it, but one
Speaker:of the key benefits of me being able to produce it was that I feel that the
Speaker:conversation between you and Doc really elevated because you guys didn't have to
Speaker:think about all the technical stuff and could just literally have a conversation.
Speaker:And then if there were times that either one of you would forget to
Speaker:record on your end and I needed those files, those files no longer existed.
Speaker:And then I would have to download the file from YouTube that we
Speaker:just uploaded so I can get like the audio, which wasn't the best.
Speaker:So as soon as I started producing and I had the video, the audio
Speaker:files and everything here, it really did streamline everything.
Speaker:Yeah.
Speaker:So when, when say Katie or Doc forgot to hit record and you had to download
Speaker:it from YouTube, did that change the quality of the end product?
Speaker:Absolutely, because the quality that you're recording directly into your
Speaker:computer is the highest quality.
Speaker:Everything else that you know is being transmitted or downloaded is gonna be
Speaker:compressed in one way or another to make that transfer as smooth as possible.
Speaker:But that's what degrades the quality of the video feed.
Speaker:So that's another scenario where Doc forgot to turn on another program that
Speaker:we use, one of our sponsors, Speedify.
Speaker:What actually happened was that Ecamm prioritizes the audio.
Speaker:So that was good.
Speaker:But the video feed really started coming in and breaking apart.
Speaker:So the fact that he was able to record a high quality audio and
Speaker:video feed directly to his computer, I was able to then grab that file
Speaker:from him and use that as the upload.
Speaker:That really cleaned up everything, and that's why we do the edits.
Speaker:So here on The Flow, we hit the podcast in all three ways, like we're doing the live
Speaker:right now, and then we go and we clean it up to make it an audio only podcast.
Speaker:And then on top of that, we add the same audio podcast with the video
Speaker:cleaned up on top of it as a second video podcast onto YouTube as well.
Speaker:So I have like a very newbie podcast question.
Speaker:Yeah, no, this is great.
Speaker:This is why Yeah.
Speaker:All the, all the questions today.
Speaker:What's the advantage of having a video podcast?
Speaker:An audio podcast and or both?
Speaker:Okay.
Speaker:I will start with and or both, right?
Speaker:Cause it's gonna cover, it's gonna cover it.
Speaker:That's where we're at.
Speaker:So that's a good place to start.
Speaker:The...
Speaker:one of the things that I really enjoy is the fact that I feel that the
Speaker:conversation really gets elevated when you're able to see someone's expression.
Speaker:Because even though I'm talking right now, you guys are nodding and agreeing
Speaker:with me, giving me that reassurance of what I'm speaking, which is what
Speaker:happens in a natural conversation.
Speaker:When you are doing an audio-only podcast, it's more like a phone call, which even
Speaker:though you can get, you know, like kind of passionate about it, you end up stepping
Speaker:over each other's voices because you really don't have that affirmation or
Speaker:really understand, or maybe even sometimes come with that, are you still there?
Speaker:You know, because you hear nothing from that end.
Speaker:Yeah, that's one of the key things.
Speaker:But then when you're dealing with the actual video side, is that it helps when
Speaker:you put it on the correct platform, like YouTube that we do, because YouTube is an
Speaker:SEO or a search engine optimizing machine.
Speaker:So The Flow, the hashtags, all of the text that Katie's talking about, you know,
Speaker:the SRT files and all the buttons that we press here, all that really helps to get
Speaker:The Flow name out into the search engines being Google so that you can find it.
Speaker:But then when it comes to podcasting itself, the audio file,
Speaker:the number one is Apple Podcast.
Speaker:And that's why you would still need to go through the traditional forms because
Speaker:that's where the platform is based.
Speaker:So you would still hope and aspire to get all of the listens on the
Speaker:traditional forms of podcasting.
Speaker:You know, we upload through Captivate, right?
Speaker:Yep.
Speaker:And Captivate basically takes our file and all the information and data that we put
Speaker:into it, and it sends it out to all of the places where podcasts can be listened to.
Speaker:Yeah.
Speaker:So that's Apple, that's Spotify, that's, so we only need to send through one,
Speaker:and then they basically optimize the file for each one of those platforms.
Speaker:So they're kind of the, the central place that sends that podcast out to all of the
Speaker:different places, which makes it really nice because Captivate also holds all
Speaker:of our analytics and our data and, you know, if we, if we wanna go back in and
Speaker:do things like run ads in our podcast or change the information, maybe, you know,
Speaker:we've had a couple times where it's like we were gonna have a guest and like it
Speaker:fell through last minute and we, and we did a completely different topic so we can
Speaker:go back in and change any of that data and it just updates in all of those places.
Speaker:So, and, and captures all of the listening data as well, so we
Speaker:can see, you know, where are most of our listeners listening to?
Speaker:Are they, are they downloading it onto their device and then listening to it?
Speaker:Are they just listening to it?
Speaker:All of that information is in Captivate.
Speaker:So it makes it really easy to see like what episodes and
Speaker:topics were the most popular and
Speaker:but the one thing that the standard podcasting through Captivate and all
Speaker:of the podcasters really doesn't do is promote because they're there.
Speaker:And then that's when you have to push your own podcast.
Speaker:And that's how podcasting has been done, basically up to this point.
Speaker:Always.
Speaker:Yeah.
Speaker:But now that it's more commonplace and people understand it, they're able to
Speaker:see like kind of an advertisement for a podcast on YouTube because that's now
Speaker:something that they're implementing.
Speaker:So you can find a podcast that you like, see the people having the conversation
Speaker:and even though you cannot sit and watch YouTube all day because you found them
Speaker:on YouTube, now you're able to go into your podcaster and find it on whichever
Speaker:podcast or platform that you use, whether it's Spotify, Apple Music or whatever,
Speaker:you're still gonna be there so that then you get that new listener and you
Speaker:might catch 'em on the audio only side.
Speaker:Yeah, you can trade back and forth.
Speaker:That's actually how I found pretty much every podcast I listened
Speaker:to, which is a very limited amount of true crime podcasts.
Speaker:But yeah, that's exactly how I found them, was on like a YouTube ad.
Speaker:I'm like, Ooh, murder, I'm down.
Speaker:Let's listen to that, and then, but I listen to it.
Speaker:I don't, I never watch it.
Speaker:Exactly.
Speaker:You don't watch it.
Speaker:You listen to it, but you were able to find it because the system that
Speaker:YouTube really does have into play for putting your content in front of the
Speaker:right viewers is just second to none.
Speaker:So that's where the huge benefit of adding that video podcast aspect comes into play.
Speaker:Yeah.
Speaker:Oh, Steven's got a great question here.
Speaker:Steven wants to know, is there a step-by-step framework
Speaker:PDF for video podcasts?
Speaker:So we have a few downloads that you can grab at any point.
Speaker:If you go Ecamm dot tv slash flow freebies, all one word, you can grab a
Speaker:video checklist for video podcasting.
Speaker:I believe there's one on like how to choose the best microphone.
Speaker:there's I think three or four that are in there, and we're always growing that.
Speaker:So that folder is there for you.
Speaker:But I mean, really what we just said, so, you know, really thinking through,
Speaker:if you really want to be able to reach a big audience, you need to be putting your
Speaker:content where your audience lives, right?
Speaker:So as we just said, like YouTube is owned by Google.
Speaker:It's the second largest search engine in the world.
Speaker:It's likely at some point it's gonna probably even become the biggest search
Speaker:engine in the world as more and more people are, you know, in a video first
Speaker:mentality and a video first space.
Speaker:So having a video option, even if it's not your weekly podcast,
Speaker:is huge in discoverability.
Speaker:Yeah.
Speaker:And then getting, you know, finding a really good podcast host, be
Speaker:it Captivate or someone else to be able to take the audio side.
Speaker:And get it out to all of those different platforms is hugely
Speaker:important to being able to reach, cuz everyone has a favorite, right?
Speaker:So like there are some people that are solely team Spotify.
Speaker:There are some people who are like, heck no, only Apple.
Speaker:There are people who are only Amazon music.
Speaker:You know, there's,
Speaker:I'm Google.
Speaker:See?
Speaker:Yeah.
Speaker:There you go.
Speaker:Google, right?
Speaker:Google.
Speaker:Yeah.
Speaker:See so, and we're there, you you can download to us on Google, right?
Speaker:Because, yeah, but you need to be, you need to be thinking that through.
Speaker:And then before we jumped onto today's episode, we were talking behind
Speaker:the scenes about, and reminding Natalie that what if I was to say,
Speaker:you know, be demoing something.
Speaker:Like if your podcast content is, you know, maybe you're
Speaker:walking someone through an app.
Speaker:Like if we were to open up Captivate and show you what Captivate looked
Speaker:like, we could do that in video.
Speaker:But then we would have to be thinking through our audio only listeners
Speaker:and really describing what that experience is like because those
Speaker:people have us in their ears.
Speaker:They can't, they can't see.
Speaker:So, you know, we could be like, look how amazing Captivate is and like talking
Speaker:through how they'd be just be frustrated and they would likely take us out of their
Speaker:ears and find something else to listen to.
Speaker:So I think really thinking through if you have a similar workflow to us, we
Speaker:have a number of different audiences that are really important for us to be
Speaker:thinking through as we are recording, as we're live streaming, we have our
Speaker:live viewers, people like Earl and Spia, and Paul Duncan and Steven.
Speaker:I can see them all in the chat hanging out with us, asking questions.
Speaker:They're here in the now.
Speaker:They want responses.
Speaker:They want us to engage with them and talk with them.
Speaker:Those are our live viewers.
Speaker:We're gonna have replay viewers later who find either this video or our produced
Speaker:video, and they weren't here live.
Speaker:So if we are only talking to the live audience and we're not
Speaker:creating any kind of new content, they're just gonna be cheesed off.
Speaker:They're like, this wasn't fun.
Speaker:I found It's like coming to a party and no one, no one is left at the party, right?
Speaker:So you have to really be thinking through those replay viewers, and
Speaker:then you have to be thinking through your podcast listeners, right?
Speaker:So they don't have the visual, you know, and maybe they don't want to,
Speaker:you know, watch or engage with a podcast in a visual, in a video format.
Speaker:So you need to be thinking, you know, they're driving or cleaning their house
Speaker:or walking their dog or, and they can't see everything that you're talking about.
Speaker:So you have to really be thinking through those different audiences.
Speaker:And the format of your podcast is so important if you're gonna go to those
Speaker:different places and why we do kind of the beginning and end that we do.
Speaker:So this episode is a different kind of thing because we're taking live questions
Speaker:and we're just, we're gonna say them out loud so everyone can hear them.
Speaker:But usually we keep questions to the very end, and then we just trim that part
Speaker:off so that our replay viewers, they, they miss that, but they don't know.
Speaker:They can join us live the following time.
Speaker:They don't feel as though they're excluded.
Speaker:And our listeners, you know, the same thing.
Speaker:They're just getting the main content that matters and we're not getting
Speaker:distracted by all of our awesome people.
Speaker:Earl says that he's doing a live stream podcast just like us.
Speaker:That's awesome.
Speaker:And yeah, Steven says Captivate has a great framework for audio.
Speaker:Captivate makes it really, really easy.
Speaker:Is it kind of like, and I might be dating myself, but is it kind of like Hootsuite?
Speaker:Is it like a Hootsuite, but for podcasts?
Speaker:That that's an interesting way to approach it.
Speaker:Sort of, yeah.
Speaker:Like posting to all your platforms.
Speaker:Mm-hmm.
Speaker:Yeah, that's actually a really great way to put it.
Speaker:I might steal that.
Speaker:. . You're welcome.
Speaker:Yeah, it is.
Speaker:It dumbs down the process for people like me who, you know, don't come from
Speaker:a podcasting or radio or TV background.
Speaker:It's plug and play, so you know, it's like, enter your podcast title
Speaker:here, put in the description here, you know, like, upload the file here.
Speaker:So it's very, very easy.
Speaker:Anyone can do it.
Speaker:And again, as I said, if you make mistakes, you can go back and edit it.
Speaker:So it's not like it's over.
Speaker:You've ruined it once you put it out.
Speaker:Which is, you know, I think makes it a lot friendlier it when we
Speaker:were going through and doing it.
Speaker:I think you mentioned it before.
Speaker:I do know what SEO is, cuz being a kid in the eighties and nineties and
Speaker:the beginning of the internet, we used to do organic SEO all the time.
Speaker:Yeah.
Speaker:Was just, you know, making a webpage on Angel Fire or...
Speaker:People will have no idea what that means.
Speaker:I apologize, but it's like hashtags.
Speaker:Hashtags used to be behind the scenes instead of on the front, right?
Speaker:Yeah.
Speaker:So in capture, is that where you could put your hashtags so people,
Speaker:so the search engines can grab it?
Speaker:Yeah.
Speaker:Captivate, let's use you all of your metadata.
Speaker:Right?
Speaker:Anything that's public facing, but also all those behind the scenes categories.
Speaker:And when you're starting a podcast, like obviously you want a catchy name,
Speaker:a logo, you know, some graphics, you want it, you wanna kind of build the
Speaker:brand, but also you need to be thinking through like, Who are your listeners
Speaker:and potential listeners on the other side, what categories do they fit in?
Speaker:So like, you know, if you're a sports podcast, like you're clearly
Speaker:gonna wanna be like, okay, we're a sports podcast, we're a sports
Speaker:hockey podcast, we're a sports hockey Montreal podcast because we're awesome.
Speaker:So like, you wanna, you wanna collect all those categories and you wanna enter all
Speaker:of that data into a tool like Captivate so that when they're sending it out,
Speaker:they're making sure your podcast gets into the right categories and spaces on all
Speaker:those platforms on Apple and Spotify and Amazon and Google and all those places.
Speaker:But yeah, though, now Earl has another question here that I'm gonna bring up.
Speaker:It says, do you guys know how to get your podcast onto the podcast tab of YouTube?
Speaker:Which is exactly what we're talking about right now, because when it
Speaker:comes to the seo, YouTube could promote your podcast even if it's
Speaker:just because of a particular subject.
Speaker:So that's how the algorithm works with the YouTube system, where the actual
Speaker:conversation that you're having could be what sends it to a lot of people
Speaker:instead of a particular hashtag.
Speaker:So the way to get your podcast into the podcast tab of YouTube is to literally
Speaker:name it a podcast and make a podcast.
Speaker:It's really not that much different because at the moment they
Speaker:don't have a category of saying this is a podcast type video.
Speaker:They only have general category.
Speaker:So if your podcast is about cars, then it will be an automotive podcast categorized
Speaker:that way, but just the fact that you're saying, Hey, welcome to my podcast, and
Speaker:you continue to speak about it and format it that way, YouTube will take care
Speaker:of the rest and classify it that way.
Speaker:Just the same way that they classify your video shorts into
Speaker:a separate category or your live streams into a separate category.
Speaker:Their system is so top-notch, and that's why we recommend putting it on this
Speaker:platform because you have that much more, I guess, ability to be discovered.
Speaker:Yeah, and at the moment, I mean, this could change as they, because
Speaker:YouTube podcast is, is really new.
Speaker:It's is only in the last few months, but at the moment, like Luis said, YouTube
Speaker:is trying to compete with Spotify and with a couple of the other places where
Speaker:there those existing podcast networks are starting to add video in, YouTube's like,
Speaker:well, we already own all the videos, so we'll just add podcasts in on our side.
Speaker:So it's a little bit of a war that's happening.
Speaker:But because YouTube is such a hugely powerful search engine and has, you
Speaker:know, the best algorithms in the world, you have them at the moment
Speaker:doing all of the work for you.
Speaker:So, unlike a Captivate where you need to put in those tags, put in your
Speaker:description, put in your content, as Luis is saying, you certainly need to
Speaker:still add a, obviously a title and a, and a relevant description into YouTube
Speaker:as you would with a video, but they're doing all of the rest of the work for
Speaker:you based on the information you put in.
Speaker:So, again, yeah, like that's why we, you know, we in our description for
Speaker:this show are always like description for the specific episode, but then
Speaker:below it we have a template that we use that says the Flow is a weekly podcast.
Speaker:You can catch our video podcast on YouTube so that they understand their
Speaker:algorithm and their bots understand like, oh, okay, this is a weekly
Speaker:podcast that's happening on YouTube.
Speaker:We're gonna put that over here into our podcast tab.
Speaker:Again, that might change.
Speaker:They may build out an entire like subset of YouTube that is podcasting where
Speaker:you need to apply or you know, Fill out specific information or do a checkbox
Speaker:that says, Hey YouTube, this is a podcast.
Speaker:But, but yeah, at the moment it really, it's just a matter of just
Speaker:saying what you are and adding hashtags in and adding the relevant
Speaker:information in every single episode that you put so that they know what
Speaker:you are and what you're talking about.
Speaker:Yeah, because to give a little context, everyone talks about
Speaker:podcast and the RSS feeds, right?
Speaker:And the RSS really stands for, if, you know, correct me if I'm wrong, but I
Speaker:believe it stands for really simple syndication, which is rss, right?
Speaker:And the simple syndication actually, Has a lot to do with the way that it's designed.
Speaker:So like YouTube is that much more advanced than an RSS feed that
Speaker:they're gonna have to kind of downgrade themselves to actually
Speaker:implement it, if that makes any sense.
Speaker:So we're waiting to see how YouTube is going to implement an older
Speaker:technology into their system, or if they're just gonna have to feed
Speaker:their information to the really simple syndication, which is rss.
Speaker:Yeah.
Speaker:There's so many great questions everyone.
Speaker:Thank you so much.
Speaker:It looks like Joe is asking so the word podcast in the description and
Speaker:use it in the first and last sentence.
Speaker:Yeah, I will.
Speaker:I will warn you there is like a limit.
Speaker:You should always talk like a person and not like a robot.
Speaker:So don't be like it's the Joe podcast.
Speaker:In this podcast I'm podcasting about podcast.
Speaker:I love podcast.
Speaker:Hashtag podcast hashtag video pod.
Speaker:Don't overdo it, but always really think through.
Speaker:The more you know, as the more advanced that tools like Google and YouTube
Speaker:get, the more they are trying to mimic actual human conversation and writing.
Speaker:So you just really want to be as descriptive as possible and put all
Speaker:relevant information in and think, don't try to be cutesy with things.
Speaker:So like, if you have a really cute podcast name, which is super fun, that's great,
Speaker:but then you're gonna wanna say you are gonna wanna lead with what it is.
Speaker:So it's like, we have friends at Natalie and I have friends who just launched
Speaker:a podcast called If These Balls Could Talk, which is a sports podcast.
Speaker:That's so funny.
Speaker:Horrible, cute.
Speaker:Shout out to them and they're awesome.
Speaker:Great podcast.
Speaker:But so they wanna be like, really clear, probably in their description
Speaker:to say like, if These Balls Could Talk is a sports podcast all about,
Speaker:you know, like blah, blah, blah.
Speaker:And so they can have their title in there, but they do wanna make sure that
Speaker:they're very clear with like, what it is, when it is, what's the frequency
Speaker:of it, how can people find you?
Speaker:Do they have a website?
Speaker:All of that information goes into your podcast description.
Speaker:Title can go sideways.
Speaker:Exactly.
Speaker:Yeah.
Speaker:The title can go sideways, you know, maybe it's like just the specific
Speaker:episode titles and they don't,
Speaker:sports Not, um, an anatomy podcast, a sports podcast.
Speaker:Family Friendly Sports podcast.
Speaker:Oh, that's so good.
Speaker:Great question.
Speaker:Oh, more questions coming.
Speaker:All right.
Speaker:I'm reading through them.
Speaker:So, Fatia asks, Tech question, is there a way to receive two interviews from the
Speaker:same place with same onsite computer?
Speaker:I wanna interview two people at the same time, from the same location.
Speaker:This is a great question.
Speaker:It is absolutely doable.
Speaker:Luis probably knows a bit better than me, but we Yes, it is.
Speaker:You're just gonna really need to be careful about audio bleed,
Speaker:is that the right word, Luis?
Speaker:Like you, you don't want, if you're all in the same space, but you're kind of
Speaker:coming in from different places, you're either gonna wanna be like next to
Speaker:each other and using a microphone where you can plug it into a mixer or like a
Speaker:Rodecaster Pro or something like that so that your mics are not going into each
Speaker:other and you're getting like echo and um, It's probably not the right word.
Speaker:Doc would yell at me, he'd be like, it's not enough.
Speaker:You said it.
Speaker:You said it right.
Speaker:With the bleed.
Speaker:When you get audio bleeded, when it, you're hearing the other person speak,
Speaker:because even though you're trying to make it seem like, you know, oh,
Speaker:I'm in this location, or they're in a different location, they're really
Speaker:in the same room, but they're both connecting to you through their own feet.
Speaker:It's the Echoy sound.
Speaker:Exactly.
Speaker:The echoy sound.
Speaker:Be super technical.
Speaker:It's the Echoy sound.
Speaker:There you go.
Speaker:There you go.
Speaker:Got it.
Speaker:To prevent that I've been using this new program, I've mentioned it to
Speaker:Kate about, it's called Krisp Audio, and it actually removes everything.
Speaker:So for example, my, my air conditioning has been turning on and off throughout
Speaker:this entire podcast, yet I know it's not coming through because
Speaker:I'm actually looking at the levels.
Speaker:So that could be a simple, you know, addition to your setup that
Speaker:could probably, and most likely eliminate that bleeding effect,
Speaker:even if they're in the same room.
Speaker:But then can you actually do it?
Speaker:Absolutely.
Speaker:So what I do weekly is produce the live stream and this podcast.
Speaker:So what I do is I have Katie log in from Massachusetts, Doc calls in
Speaker:from Hawaii, and then I broadcast it from Miami to the internet.
Speaker:You know, so that's how it's done.
Speaker:And you'd be doing the same exact thing.
Speaker:But just trying to make sure that their audio is clean and that nobody's
Speaker:walking into each other's shot.
Speaker:Right.
Speaker:That's it.
Speaker:And Krisp, Steven posted it here as well, but it's K R I S P.
Speaker:If you're listening, is an awesome, awesome tool.
Speaker:Amesbury is always, I was joking about this last week, burning down or having
Speaker:emergencies, so inevitably I'm right in the middle of something important and it's
Speaker:like firetruck in the background or some, or the coffee maker kicks on and starts
Speaker:like running a cycle in the background.
Speaker:So there's always some, so, you know, some kind of background sound.
Speaker:So having Krisp makes, it just gives me a level of confidence that none of
Speaker:that is gonna end up making extra hours of work for Luis on the other end.
Speaker:Katie told me about a time where she was there in the studio.
Speaker:And apparently Ken was walking by with his iPhone playing music and
Speaker:then the home pods picked it up and started blasting music while she's
Speaker:on a live conversation and she's like, where's the music coming from?
Speaker:So, you know, anything could happen.
Speaker:Well, luckily you guys aren't my cats fighting in the background
Speaker:right now because there's some like Royal rumble happening in my house.
Speaker:You guys would probably be concerned if you could actually hear it.
Speaker:They're fine.
Speaker:They're fine.
Speaker:Love it.
Speaker:I love it.
Speaker:Let's, okay.
Speaker:All right.
Speaker:I was scrolling through, I think we're caught up on questions from
Speaker:our amazing live studio audience, and Paul has been madly dropping in all of
Speaker:our links, which I really appreciate.
Speaker:So if you're listening to the podcast and you're not here in the live
Speaker:studio audience, the tools that we've talked about are Captivate, which is
Speaker:our podcast host, they're Captivate fm, they're in I think almost all
Speaker:of our show notes, but just in case.
Speaker:You can obviously leave a review for us.
Speaker:We prefer Apple cuz that's where everyone lives.
Speaker:But you can find that on your Apple podcast.
Speaker:Just see, obviously Natalie isn't left a review.
Speaker:She's like looking down and Really No, just kidding.
Speaker:I'll leave it on Google
Speaker:. Her review is up on Google.
Speaker:Exactly.
Speaker:All right.
Speaker:And then Krisp, which we just talked about, K R I S p.ai is the
Speaker:link there if you're looking for a tool to help with audio magic.
Speaker:Steven says that he's got two crazy dogs barking in a gardener with leaf blowers.
Speaker:I know every single time, I never like, never ever lets you down.
Speaker:You're like, okay, great.
Speaker:It's all quiet.
Speaker:I've tested everything, feeling really good, and then something,
Speaker:something happens here in this space.
Speaker:We are down the hall, as many of you know, from, from a nonprofit kids
Speaker:coding school, which is super fun.
Speaker:But if I do streams between like three and six on a weeknight, inevitably
Speaker:there's a giant walking dog robot, and he's, you know, he's just like,
Speaker:boom, boom, boom, boom, boom, boom.
Speaker:I get through the hallways, so you need to use Krisp.
Speaker:It's a lifesaver on that.
Speaker:Oh my gosh.
Speaker:All right, Natalie, what other questions do you have?
Speaker:Okay, so we kind of covered it, but when, when.
Speaker:You wanna do a podcast?
Speaker:You, you have this great idea or you hope it's a great idea.
Speaker:And how do you go about searching where you can find your audience?
Speaker:Like if, like, if you're me and I'm really new to this, you know, and
Speaker:like we are talking just pre-show that, you know, Katie and I keep
Speaker:going on about how we wanna do like a nineties movie review podcast.
Speaker:We sure do.
Speaker:I think it's a brilliant idea.
Speaker:But I mean, how do I search this?
Speaker:How do I figure out if this is a workable idea?
Speaker:Or even if it's not necessarily, how do I find my audience?
Speaker:Like what can I search?
Speaker:I don't know.
Speaker:I have no idea.
Speaker:What am I doing?
Speaker:What am I doing at this point?
Speaker:No idea.
Speaker:What am I doing?
Speaker:This is the best newbie question of all time.
Speaker:It is.
Speaker:It is.
Speaker:It's, and it's so true.
Speaker:I think two things.
Speaker:One in the, in the instance of something like that where it's us and we're being
Speaker:ridiculous and we're converting our like regular BFF chat on Thursday night to a
Speaker:public forum, we likely care much less about like how big the audience is, right?
Speaker:Like it would be fun, hahaha silly if, you know, if we were able to actually
Speaker:grow it to a substantial audience and, and be able to do it on a regular basis.
Speaker:But also like if just, you know, two other people show up also fine.
Speaker:Like we would still have fun.
Speaker:That's be exciting for me.
Speaker:But, so I think in that case it probably matters a little less.
Speaker:What matters more there is like just getting it out for us to just stop
Speaker:talking about it and actually do it.
Speaker:And the more that we are excited and talk about it on, you know,
Speaker:on Facebook and Instagram and all of our like, personal platforms.
Speaker:The more all of people who know us and people who know the people who
Speaker:know us, it, you know, it spreads out that way of just recommendation and,
Speaker:and it'll get to the right audience.
Speaker:If you are doing it for a, you know, a business or you're doing it as a
Speaker:marketing vehicle or, you know, the, the specific audience matters a lot more
Speaker:than I would say, and I'm interested to hear what Luis has to say about this.
Speaker:But I would, I would say that just doing a search for other similar podcasts and
Speaker:seeing what their descriptions are in their tags and where they're putting
Speaker:their podcast is a good starting point.
Speaker:Not only to find the right audience, but also to just see what they're
Speaker:doing and kind of what your, you know, competition is in the space so that you
Speaker:can kind of find the right positioning.
Speaker:And they may also be the perfect place to ask, to be a guest on their show
Speaker:or to interact with them in some way.
Speaker:Because most people will find a new podcast through
Speaker:a podcast they love, right?
Speaker:So like, thinking about those podcasts that you can be a guest or you can
Speaker:maybe advertise on their podcast or connect with them or trade off
Speaker:in some ways is a good way to kind of do the first starting points of.
Speaker:Growing that audience or finding that audience.
Speaker:What do you think, Luis?
Speaker:I think, you know, first off, you nailed it.
Speaker:I have to agree with like everything that you said because yeah, that's
Speaker:exactly what you need to think about.
Speaker:But one thing that we mention here a lot and when it comes to starting
Speaker:your podcast is that it has to kind of be a passion project, right?
Speaker:It has to be something that you're willing to do, even if you don't get
Speaker:the hypothetical, all the listeners, because when it comes to podcasting,
Speaker:the numbers for you to be what is considered a successful or top tier
Speaker:podcast, it's nothing compared to what we expect as far as millions
Speaker:and millions of views on YouTube.
Speaker:Yeah.
Speaker:Right?
Speaker:So when you start thinking about who your audience is, that is the key question
Speaker:that I think people lose focus on, but should be emphasized in because when you
Speaker:have 12 listeners, but they're dedicated listeners and they're what we would
Speaker:call you like your ride or die, right?
Speaker:Like your hardcore fans.
Speaker:If you had 12 people in a bar at a get together, most people will be
Speaker:overwhelmed to be the person speaking in front of 12 whole physical people.
Speaker:Yet, if someone were to put a podcast out and have 12 listeners when you
Speaker:know these podcasting platforms are not designed to get your podcast out
Speaker:there, but somehow, Word of mouth has gotten 12 people to listen to your
Speaker:podcast when you're first starting out.
Speaker:That is actually like incredible because their systems are not set and that's
Speaker:why we also recommend to do the video side because the discoverability on
Speaker:different platforms, whether you're just posting a clip on Instagram Reels
Speaker:or that you just started the same named TikTok account so that you can put
Speaker:little excerpts and cuts of your actual long form content or podcast out there
Speaker:is what the discoverability aspect of those platforms are really great at.
Speaker:So that's how you would perceivably, look for your audience to expand, but also
Speaker:keep in mind that it's Roberto Blake.
Speaker:He mentioned this and I always reference it, right?
Speaker:If you had 12 people in a room, 30 people in a room, I really doubt that you would
Speaker:ignore those 30 people and head out to the hallway to say, Hey, I need more people
Speaker:in this room before I start speaking.
Speaker:Right?
Speaker:Yeah.
Speaker:It's, it's,
Speaker:that's a good way to look at
Speaker:it's have that mentality, right?
Speaker:So once you have that, you have anyone's attention, right?
Speaker:That is the most valuable thing.
Speaker:So cherish that and then really start building on that.
Speaker:Because what you want is more people like the 12 that you first in, you
Speaker:know, initially started, and those are gonna be the ones that advocate
Speaker:for you to be like, I've been listening to this podcast for years.
Speaker:You really need to check it out.
Speaker:That takes a lot of pressure off too, because it's like when you think
Speaker:like, okay, I have this great idea.
Speaker:I'm gonna do this.
Speaker:It's, it's gonna work super well.
Speaker:I'm doing it with my best friend and we can maybe monetize it and just that
Speaker:like, that maybe that future distant maybe causes so much pressure and makes
Speaker:me be like, do we really need to do this?
Speaker:We don't really have time to do this.
Speaker:Maybe we just won't do it at all.
Speaker:But if you think about it, okay, like I just want a handful of
Speaker:people to be my friends online.
Speaker:I'm like, oh, well that's super doable.
Speaker:Yeah.
Speaker:Like think about it like an online book club.
Speaker:Something that could be small, right?
Speaker:But has the potential for anything.
Speaker:But the thing that I always want to emphasize is like, the reason why you
Speaker:want to start the podcast is because you're having fun, is because you
Speaker:love the conversation that you have with Katie talking about the movies.
Speaker:So then you want to share that with everyone else and bring the
Speaker:type of people that are gonna enjoy that same type of conversation.
Speaker:Yeah.
Speaker:I feel like when you're thinking about podcasting, it's so true, Luis, what you
Speaker:just said, that you're like, okay, like even if it's a for fun podcast, you're
Speaker:like, well, you know, if I don't have a thousand listeners, you know I've failed.
Speaker:It's like it's, it's over.
Speaker:You kind of take the fun right out of it.
Speaker:Yeah.
Speaker:A, you take the fun right out of it, and B, most podcasts do not
Speaker:have that kind of listenership.
Speaker:Like there are podcasts that are incredibly successful that have a hundred
Speaker:listeners that have, you know, 500 listeners, like even the biggest ones
Speaker:out there, even like the Dax Shepherds of the world or whatever, who are,
Speaker:you know, who have, have a celebrity platform before they start podcasting.
Speaker:Even they don't, it's not, they don't have millions of listeners.
Speaker:It's all a little smoke and mirrors in the entire situation.
Speaker:So I think many of us go into it saying like, oh, yeah, we're
Speaker:used to the YouTube number.
Speaker:So it's like, well, if there's not 500 people that have, you know,
Speaker:clicked through and listened to this at the end, like, what a failure.
Speaker:Why am I even doing this?
Speaker:But it's a slow burn and yeah, like you said, like you
Speaker:could have a really successful monetized podcast with 50 people.
Speaker:With 30 people.
Speaker:Like if they love you and they're willing to buy your t-shirt or join
Speaker:your membership or you know, or join your Patreon or whatever it is
Speaker:that you've used to monetize your podcast, you can do that with just
Speaker:a handful of people that love you.
Speaker:You don't need millions of people.
Speaker:And in fact, it's probably not actually real anyway.
Speaker:Someone has convinced you that that's the magic number and
Speaker:it's not the magic number.
Speaker:It's true.
Speaker:I have this like social media number in my head that everything
Speaker:has to be a million, like a million viewers, a million followers.
Speaker:And like as somebody who's not into that so much, I'm like, that's crazy.
Speaker:Like how do you do that?
Speaker:Like how is that?
Speaker:Because the thing is to be successful, you don't need a million of anything.
Speaker:Right?
Speaker:That's the whole thing.
Speaker:And an example that I can give, which is not exactly podcasting, but it was a live
Speaker:streaming, that an individual would just go on and start live streaming his passion
Speaker:for cigars, and he'll sit there and just puff away on his cigar and have like a
Speaker:brandy, a cocktail and just hang out.
Speaker:And he had an average of two to three viewers.
Speaker:And that's what he would get on.
Speaker:His livestreams happened to be that one of those three viewers was
Speaker:like the head honcho of this cigar company, and he had been looking for
Speaker:a new way to advertise and ended up sponsoring this person's livestream.
Speaker:And that one viewer changed his whole dynamic from doing something
Speaker:that he loved to now getting paid for puffing on cigars while he goes.
Speaker:That's so cool.
Speaker:It is the passion.
Speaker:Yeah, there you go, right?
Speaker:Joe says, I am only into twenties when I did a happy dance.
Speaker:Yeah, absolutely.
Speaker:20.
Speaker:I we're, we have 18 right now watching live.
Speaker:Um, you know, and I think we, I was looking at our
Speaker:podcast numbers this morning.
Speaker:I think we are just over somewhere between 1,002 thousand total
Speaker:downloads since we started in August.
Speaker:And I'm thrilled with that.
Speaker:We have like slow sustained growth.
Speaker:Our mission is here to help people to understand all of the different ways
Speaker:that you can get into podcasting and video creation and live streaming.
Speaker:But you know, what's come out of a ton of it is now been working
Speaker:at Ecamm for over three years.
Speaker:And because of this show, I now get notes all the time of people who are
Speaker:like, oh, we need someone who's an expert on podcasting to come onto our show.
Speaker:Or we need, you know, a speaker for our virtual event.
Speaker:So it, the network has grown because we're here and there's only 16 to
Speaker:18 of you watching live right now.
Speaker:But when you think later about, you know, podcasting tips or podcasting advice,
Speaker:you're gonna be thinking about Ecamm, you're gonna be thinking about Doc and
Speaker:me and Luis and maybe also even Natalie.
Speaker:You're gonna, you're gonna reach out.
Speaker:I have another question, and I know you guys talked about this before,
Speaker:not necessarily today, but equipment.
Speaker:So obviously anybody who's watching live can see this wonderful sun
Speaker:journey I've been having going on my face and my squinting because.
Speaker:. I'm in Montreal.
Speaker:It's very winter here right now.
Speaker:It was cloudy and there was a huge snowstorm this morning, so I didn't
Speaker:even think, I'm like, it's cloudy.
Speaker:I have a bit of natural light.
Speaker:We're good.
Speaker:Clearly the sun has come out and we're not good cuz I have this crazy line.
Speaker:My eyes are like pinpoints cause I'm squinting.
Speaker:So what do you guys recommend for a newbie, beginner, not too
Speaker:expensive stuff that we can get.
Speaker:Like what should I have done instead of sitting in my window
Speaker:for my gorgeous natural light?
Speaker:Well, To tell you, I think that the one thing that you could have
Speaker:done is actually probably put just like if you had a shade, right?
Speaker:So that it wouldn't be direct, harsh light.
Speaker:And if you can soften it, then it probably would've been fine because even though
Speaker:the sun was moving past, it wouldn't have been direct light and that's it.
Speaker:Just something to kind of like soften it before it hits you directly.
Speaker:But when it comes to this, to better answer it, it would have to
Speaker:be, are you looking at this point?
Speaker:I would have to ask cuz is it gonna be audio only or video and audio?
Speaker:Because if you are only gonna do audio, I still recommend using a platform like
Speaker:this for that one-on-one conversation where it's more natural even if you
Speaker:decide to not use the video at all.
Speaker:And then I will tell you, you should be looking at audio first because
Speaker:one of the models that I always say is bad audio is unwatchable.
Speaker:So whether you have a 4K signal, if the audio is incomprehensible, then at
Speaker:that moment you're tuning right out.
Speaker:And when it comes to podcasting, you don't have the visual medium as an aspect.
Speaker:So it's audio only.
Speaker:And you know, you have to be cognizant of people like popping
Speaker:sounds, crackling, things like that.
Speaker:Distortion, you know where, where you'd be getting a lot of negative
Speaker:feedback because the audio is bad.
Speaker:So audio first would be what I would tell you when it comes to gear and.
Speaker:And I'm just gonna mention this as well.
Speaker:You've sounded great this entire time.
Speaker:See, she's got, she's got the minis Shure, my favorite mini Shure, and that's it.
Speaker:And something that simple, right?
Speaker:A USB microphone that isolates the signal that you're giving.
Speaker:It is good enough for you to start a podcast.
Speaker:So what you have right now is definitely more than good enough.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Steven says, I'm in, I'm in Montreal too, so Yay Montreal.
Speaker:And then, yeah, start with blinds.
Speaker:The,
Speaker:I do have a reason for that though.
Speaker:Just a small deviation from our topic.
Speaker:I do have curtains, but my cat likes to sit on my, this is my work office at home.
Speaker:She likes to sit on my desk and look out the windows, so she just shredded them.
Speaker:So I do need to buy new curtains.
Speaker:Stupid cat problem.
Speaker:it's a, it's a cat issue, not a curtain issue.
Speaker:Yeah, I would pull the blinds if I had any.
Speaker:For anyone who's in Natalie's situation, right, that has ripped
Speaker:up blinds or anything like that,
Speaker:Paul, Paul.
Speaker:Then what you would want to do for anything as really think about lighting
Speaker:with your camera, right and lighting, you did something really good, which
Speaker:was look for the natural light and get to a window because you assumed that it
Speaker:was just gonna be nice and overcast so that you would get a nice even light.
Speaker:But that's what you're looking for, even light.
Speaker:So I would then tell you if you cannot control the window light,
Speaker:which is really hard, that's why we recommend lights that you can, right?
Speaker:And, and that aspect, all you would do is just get anything that you can
Speaker:get your hands on and make sure that it's soft and put it directly in front
Speaker:of you at a 45 degree angle so you know, behind the camera or actually.
Speaker:I'm sorry, you're gonna put the camera behind the light source so that it
Speaker:doesn't get it right, and then have the light source just drape over you softly.
Speaker:Just that would be the primary thing.
Speaker:And if you can get a good soft light source, then you can be set.
Speaker:And here's another, just another pro tip, because not everyone has diffusion.
Speaker:If you have a lamp or a desk lamp or something that you're going to
Speaker:use as that source, what you're trying to avoid is direct light.
Speaker:So just actually point it at the wall against you and hit it full blast so
Speaker:that the light that you're actually getting is bouncing off of the wall.
Speaker:And that will drastically take the edge off of the harshness.
Speaker:Okay.
Speaker:As a newbie, that's awesome to know.
Speaker:I, these, these are great tips.
Speaker:Taking notes, guys.
Speaker:Well, the other thing is that it's recorded, so you know, if you forget,
Speaker:you can just watch the replay.
Speaker:Yes, that, that's very true.
Speaker:I can listen to it later or view it again later.
Speaker:Replay is available.
Speaker:Replay is dropping next Tuesday, once Luis goes through the file and
Speaker:I go through the audio yet, oh my goodness, we've, we've done it again.
Speaker:We are nearly at the end of our hour, so if you have not gotten
Speaker:your question answered, that's okay.
Speaker:We will get to it.
Speaker:We will circle back and answer questions that are left on the chat here on YouTube,
Speaker:or you can email us questions flow at Ecamm dot com or you can swing over to
Speaker:our Volley, which is a video-centric app where you can leave video questions.
Speaker:I'm still desperate for people to leave me some video questions that
Speaker:I can feature them on the show.
Speaker:But lots of, lots of ways to touch base with questions later.
Speaker:But I did see one come up from Caleb.
Speaker:Caleb asked, do you find it to be a big difference plays versus downloads?
Speaker:This is a really great question and I don't have like a solid answer on it yet
Speaker:because I'm still in six month test mode.
Speaker:I feel like for the first year at least, I'm gonna claim that
Speaker:I am learning actively and not an expert or a genius on this.
Speaker:But it does appear as though, and I know this even from my
Speaker:own podcasting experience.
Speaker:I almost never download an episode.
Speaker:I like, I will subscribe to podcasts I like, so I get reminders obviously,
Speaker:and I leave reviews cuz I know how much that matters to podcasters.
Speaker:But I only ever download a podcast if I'm gonna do like a road trip or you know,
Speaker:or if I'm in an area where I might not have cell coverage or wifi ability or
Speaker:you know, I just wanna make sure that I get all the way through an episode,
Speaker:but I don't hardly ever download.
Speaker:And so I kind of take downloads with a bit of a grain of salt.
Speaker:Like, I feel like the download number plus 10%, 20 some, some percentage is
Speaker:what the actual listenership is because you do have a lot of people who are
Speaker:not gonna download that's not there.
Speaker:They may not even subscribe.
Speaker:They might just be listening before they make final decisions.
Speaker:Or maybe that's just not the way that they function.
Speaker:But then I have a question for you Katie, cuz I don't actually
Speaker:see the Captivate numbers.
Speaker:Oh, we should, I know I was that,
Speaker:that's why I left it for you.
Speaker:No, no.
Speaker:Do you want to, uh, this is, this is putting you on the spot, Luis, but I
Speaker:can open Captivate and we can share my screen and I can go through with
Speaker:everyone to see our Captivate numbers.
Speaker:We'd have to talk it through for our listeners, but I'm happy to show them.
Speaker:You know, the question that I had was not so much getting into the
Speaker:detail, but just is there an option there that shows you the difference
Speaker:between downloads and listens?
Speaker:Um, I can't remember.
Speaker:I'm gonna open it now.
Speaker:I'm opening it up.
Speaker:The reason why I think, and I'm just assuming, but the reason why I think
Speaker:Caleb mentioned that, is because some pod catchers or some pod players, right?
Speaker:If you're subscribed to a particular podcast, they will automatically download
Speaker:your episode once it's available so that it's already there to be listened
Speaker:to offline when they decide to go.
Speaker:Because not everyone is usually like maybe within a wifi network
Speaker:or listens to 'em in that manner.
Speaker:You know?
Speaker:Like they put it on, uh, I don't even know some other device while they
Speaker:cut the lawn or something like that.
Speaker:Yeah, so, so I'm looking now, and Captivate says in the analytics section
Speaker:there is a summary and the, we have a category called unique listeners.
Speaker:It says, A unique listener is someone who is from the same IP address and the same
Speaker:device within the presented timeframe.
Speaker:This is a way of estimating the number of people downloading your
Speaker:show based on the IAB version two guidelines, which I'll have to look up.
Speaker:So I don't know what that means.
Speaker:And then there is a downloads overview, which shows me the amount of downloads.
Speaker:And then there's a downloads averages.
Speaker:So they do seem to have a difference between listeners and downloads,
Speaker:but they look, mm, I'm looking at the numbers and they look pretty,
Speaker:they look like they are the same.
Speaker:So I wonder if it's, I think it all, it still all is based on download.
Speaker:So my guess there is that it is, these numbers are higher than what they
Speaker:appear, because I do think that a lot of people are not necessarily, and then
Speaker:also obviously the YouTube numbers are not reflected in our Captivate account.
Speaker:So, and YouTube is gonna show us.
Speaker:You know, how many people viewed, whether it's the live or the replay.
Speaker:We have how many live viewers, and then we also have drop off, right?
Speaker:Cuz when you're on YouTube, most people get distracted halfway through, or
Speaker:not gonna stay all the way through.
Speaker:So YouTube will also give us that, that data on, you know, how many people
Speaker:actually watch the entire episode, or if they're like me, they start
Speaker:on video and then they're like, oh shoot, I've gotta go get the kids.
Speaker:And then they, it goes on to like the YouTube player on my phone
Speaker:and I'm listening, and then it comes back to video at the end.
Speaker:So I do both.
Speaker:Here's another tip for anyone who's looking to start doing this
Speaker:themselves, is that you have to put into account the way that you watch,
Speaker:or the way that you listen to your own content and recognize that that's
Speaker:how other people do it the same way.
Speaker:So for example, like you said, it perfectly, like you could start
Speaker:watching something and end up listening to the other half because of the way
Speaker:that you have availability for it.
Speaker:And you know, some podcasts for me, I can't listen to them all the time.
Speaker:So the downloading feature is there, and then I binge listen to like
Speaker:two or three episodes because now I have the time to listen to podcasts.
Speaker:So understand that.
Speaker:And the last thing that most people really do forget is that a lot of
Speaker:people, or the majority of people, are either watching or listening to this
Speaker:podcast or this content that you're creating on their phones, right?
Speaker:And in the middle of a podcast or a video, you'll get a phone call, you'll get a
Speaker:text message, you'll get a this, you'll get a that, and it'll totally kick that
Speaker:person right out of the viewing experience and open up a completely different app.
Speaker:And that's exactly where the drop off happens.
Speaker:And people are wondering, why is this so sporadic?
Speaker:It was like, because it has to do with the audience's life,
Speaker:not your particular content.
Speaker:I do listen to everything on my phone, all videos, like I'm, most
Speaker:of the time it goes around with me.
Speaker:Right.
Speaker:So that makes sense.
Speaker:This just in Paul Duncan says that IAB is the interactive advertising bureau.
Speaker:So look at that.
Speaker:See, nice.
Speaker:This is the benefit of live streaming is that you have amazing people like
Speaker:Paul who are just like, thanks Paul.
Speaker:Hardworking in the chat, answering all of the questions, being super
Speaker:moderators about everything.
Speaker:I love it.
Speaker:Always listening while multitasking.
Speaker:I absolutely love it.
Speaker:Well, we are at the end.
Speaker:We don't wanna take up too much of everyone's time cause I know
Speaker:it's the holiday season and everyone's closing everything down.
Speaker:Natalie's gonna get back to her thing.
Speaker:Everything.
Speaker:But you, I, I'm feeling more inspired, Nat, I think next, I think starting
Speaker:January we might finally be able to, maybe we'll do it, guys talk about
Speaker:nineties and early two thousands movies and have epic conversations and debates.
Speaker:I'm definitely gonna go listen to Todd's breakdown of Die Hard.
Speaker:That, that'll be, that'll maybe help us get, uh, really inspired.
Speaker:But
Speaker:thanks for helping me guys with my goofy questions.
Speaker:Yeah, they, no, thank you for being on.
Speaker:I think it's always good.
Speaker:I feel like sometimes.
Speaker:We all are like, oh, I don't wanna ask that because people will think that then
Speaker:I don't, I didn't do my research or, so it's good to have, it's good to have a
Speaker:plant to ask all of all of the questions.
Speaker:All right, here we are on the outro that I always screw up at
Speaker:Luis is helping me go through.
Speaker:So if you love this content, please grab the audio only podcast.
Speaker:You can find us at flow dot Ecamm dot com.
Speaker:That's ecamm.com, and you can listen to us wherever you want.
Speaker:So whether that's Google, like Nat or you, you're in the Apple like
Speaker:me or Spotify, if you're crazy.
Speaker:No, just kidding.
Speaker:You can find us anywhere that podcast getting is got, as Doc would say.
Speaker:We also have a volley, which I keep pushing everyone over to.
Speaker:give me a reason to go hang out In the Volley, volley allows
Speaker:you to leave video questions.
Speaker:It's asynchronous, so they're little recorded short form video questions.
Speaker:You can record with your phone and then feature them here,
Speaker:which would be super fun.
Speaker:And then final shout out to our incredible, amazing friends at Speedify
Speaker:who keep us powered when Amesbury is like, forget it, I'm turning off the internet.
Speaker:Speedify keeps the internet going.
Speaker:If you are the kind of person that is doing traveling or you're out on the go or
Speaker:you're in a bad internet area and you're trying to do this podcast thing, please,
Speaker:please, please swing over to speedify.com.
Speaker:They are a godsend in keeping it affordable.
Speaker:They are also a vpn, so if you are in Canada, like I am often and overdue
Speaker:to get back there, you can still watch all your American shows in Canada or
Speaker:all your Canadian shows in the States.
Speaker:So you can use the VPN to check that out.
Speaker:But you could find them at Speedify.com.
Speaker:We did it.
Speaker:We did another episode of the Flow.
Speaker:There was no Doc and we still made it through.
Speaker:Luis thank you so much for helping out.
Speaker:Nat, thanks so much for hanging in.
Speaker:Was so much fun.
Speaker:Bye guys.
Speaker:Happy holidays.
Speaker:Happy holidays everyone.
Speaker:Happy holidays live video audience.
Speaker:You are part of the Ecamm fam, which I assume you are because you're
Speaker:hanging out with us here today.
Speaker:Quick reminder that we'll cut outta the podcast later, that the Ecamm Holiday
Speaker:hangout is happening tomorrow on Discord.
Speaker:If you're like me and you're brand new and stupid about discord, don't worry,
Speaker:we're gonna be all stupid there together.
Speaker:It's gonna be awesome.
Speaker:You need to go into Discord, Ecamm dot tv slash discord and then
Speaker:you've gotta click on the emoji.
Speaker:That's how like you open the rooms and unlock the content.
Speaker:So first you gotta click the check, mark it, literally press the check mark emoji.
Speaker:That's right below the content.
Speaker:That'll make sure that we know that you're cool with the rules, cuz we don't want
Speaker:any non rule followers in our space.
Speaker:And then it'll say like, roles.
Speaker:and all that means is like, what kind of content do you like?
Speaker:Are you a podcaster?
Speaker:Are you a live streamer?
Speaker:So you just, you click all of those emoji and they're really cute.
Speaker:So you're like, I'm a fish.
Speaker:And also this smiley face.
Speaker:And every time you click those, another room, an area opens up with, filled with
Speaker:amazing people that can hang out with you.
Speaker:So it, it's a really fun space and forcing Ken and Glen to
Speaker:hang out there with us tomorrow.
Speaker:So between 12 and two, Eastern, we'll be in discord, hanging out, super low key.
Speaker:No questions and we'll just, we'll do some holiday cheers.
Speaker:And who knows?
Speaker:We have a musical crew.
Speaker:Maybe there'll be some singing.
Speaker:Anything's possible, anything's possible in the discord space.
Speaker:I gotta find out.
Speaker:Anything's possible.
Speaker:Come find out with us tomorrow, 12 to two.
Speaker:It's my last, my last hurrah.
Speaker:I'll be eating all the rest of these chocolates, one after another.
Speaker:I'm getting low.
Speaker:I had a, it was full earlier.
Speaker:I'm getting lower.
Speaker:So yeah, it'll be a good time.
Speaker:I'm looking forward to it.
Speaker:All right, well that.
Speaker:Well, that's it.
Speaker:I would like to say thank you for everyone here.
Speaker:This has been an awesome experience, learning and everything as being, you
Speaker:know, from the editor to the producer of the podcast of the Flow podcast.
Speaker:So I can't wait to keep it rolling for 2023.
Speaker:Super excited to see where we go from here.
Speaker:Yeah, that's a good reminder.
Speaker:We're off next week, so if you're here next week and you're feeling sad face,
Speaker:watch one of the replay episodes.
Speaker:Listen to us, leave a review, and they'll be able to see
Speaker:today's episode fully edited, so they'll still get that in there.
Speaker:Perfect . Bye everyone.
Speaker:We'll see you next.
Speaker:Next, next week we'll see you.
Speaker:2023.
Speaker:2023.
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