The Flow: Episode 10 - 3 Things You Need to Know About Podcasting
The Flow: Episode 10 - 3 Things You Need to Know About Podcasting : The Flow: Episode 10 - 3 Things You Need to Know About Podcasting
Ecamm Network
Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.
Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.
The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.
In this episode, we discuss a few important things you should know about podcasting, especially when starting. These are takeaways from our Leap Into Podcasting Virtual Conference event we just hosted.
Ecamm Network
Aloha, and welcome to this week's edition of The Flow.
Speaker:I am Doc Rock, your community manager.
Speaker:And I'm Katie Fawkes.
Speaker:Yay.
Speaker:Okay, so Kates, we successfully bodied, this conference.
Speaker:We did, we're really excited to be chatting today.
Speaker:If you're sitting here going, what conference?
Speaker:Because we've been to a lot, so maybe you're not keeping up with us.
Speaker:Every year we run a virtual event, usually two or three days, packed with
Speaker:speakers, packed with sponsors, great content, the community, all of it.
Speaker:This year our topic was podcasting and the event was called Leap into Podcasting.
Speaker:If you're listening and you're like, Ah, I missed that.
Speaker:Had that on my calendar, didn't get to it.
Speaker:We will talk through how you can get access to the replay videos,
Speaker:but today's episode we're gonna be talking about what we learned,
Speaker:what our biggest takeaways were.
Speaker:Selfishly, these events and everything that we've been to are as much for
Speaker:us to learn from the amazing people that we get to hang out with as
Speaker:much as they are for you to learn.
Speaker:So yes.
Speaker:So yeah, we have our takeaways.
Speaker:We'll share those too.
Speaker:Yes.
Speaker:And so the cool thing for me is not just the lessons learned from the people,
Speaker:cause we have some fantastic speakers and all this go around, it's also getting a
Speaker:chance to spend time with the Ecamm Fam and get deeper, closer relationships with
Speaker:many of the people from the Ecamm Fam.
Speaker:That sets so well with you, and that is something that will stay forever.
Speaker:Like those things don't go away.
Speaker:You might forget how to adjust the camera.
Speaker:You're not going to forget hanging out with, you know, Keely or Michelle or ld.
Speaker:LD is so much more than the Shure rep, ladies and gentlemen.
Speaker:Let me explain it to you.
Speaker:Laura Davidson, by the way.
Speaker:I'm checking, I'm double checking.
Speaker:When we were with Laura at People of Video, she said in like a moment of
Speaker:weakness that she hates when the Shure logo is upside down on microphones.
Speaker:But we're okay.
Speaker:We're okay with that.
Speaker:All right.
Speaker:Check it out.
Speaker:I'm gonna do one anal thing for this show.
Speaker:I'm gonna do this.
Speaker:Okay.
Speaker:We're not gonna go over here though, I feel like.
Speaker:No.
Speaker:So the only reason for that is it's less chance of crosstalk.
Speaker:Oh yeah.
Speaker:There we go.
Speaker:All right.
Speaker:See, we're adjusting on the fly, people listening.
Speaker:We're moving our microphones.
Speaker:Yeah, so that they're not facing each other.
Speaker:It looks cooler and it's helping with the audio.
Speaker:And I think it's is very important that you have your
Speaker:Shure logo in the right direction.
Speaker:And so I appreciate her comment.
Speaker:But I think it's funny because on the SM seven B, you literally
Speaker:have to take it apart to flip it.
Speaker:It's not hard, but it's also not easy.
Speaker:It's one of those things that's just fussy to get the lock rings in place.
Speaker:So it is a challenge.
Speaker:Anybody who's done it.
Speaker:If you don't want your friends at Shure or Heil or any place, any of the
Speaker:microphone companies to be angry at you, you should have their logo the right way.
Speaker:All right.
Speaker:Well, before we jump into our takeaways, I just wanted to swing by
Speaker:for like some, uh, housekeeping stuff.
Speaker:So the first thing is, if you joined us, Actually, I'm looking at this and I'm
Speaker:wondering if this is the Flow QR code.
Speaker:It is.
Speaker:Oh, okay.
Speaker:So this is the Flow QR code.
Speaker:So if you wanna get episodes, they drop every single Tuesday.
Speaker:Last week's is not quite up yet, but will be out soon.
Speaker:Yes.
Speaker:Scan this QR code if you are watching.
Speaker:Otherwise, if you're listening, go to flow dot Ecamm dot com and you'll
Speaker:be able to grab the next episode.
Speaker:Hit the subscribe button or the follow button wherever
Speaker:you're listening to podcast.
Speaker:Do us a favor on that.
Speaker:And what I was trying to get to.
Speaker:I grabbed the wrong one first.
Speaker:Is that we are talking today about Leap into Podcasting.
Speaker:It was last week, so if you missed it, don't worry.
Speaker:You can grab replays if you swing over to merch, M E R C h dot e c a m m.com.
Speaker:What you're gonna wanna grab is either this physical podcasting
Speaker:planner or we have a digital version.
Speaker:If you don't wanna wait.
Speaker:This is going to be filled with session outlines and notes, as well
Speaker:as a complete podcasting guide and planner with templates so that you can
Speaker:plan out and start your own podcast.
Speaker:It also comes with replay videos, not only from this past week's sessions,
Speaker:but last year's and the year before.
Speaker:So if you wanna just be bombarded with every possible video on video production,
Speaker:live streaming, and podcasting, grab this guide merch dot Ecamm dot com.
Speaker:The next question you're gonna ask me, I know it's coming, is, Hey, Katie and Doc.
Speaker:I just bought the guide and I don't see the videos.
Speaker:I don't see a link for the videos yet.
Speaker:We are processing them as we speak.
Speaker:They will be up on Monday, October 10th.
Speaker:So if you're listening to this after October 10th, Golden, you could buy the
Speaker:guide and you will immediately get access.
Speaker:If you already have it, or it's still not quite October 10th,
Speaker:it just means it's coming soon.
Speaker:You know what's funny?
Speaker:If I remember correctly, back in CV code when you were done, it's 10, 10.
Speaker:Oh, there you go.
Speaker:It's 10 10.
Speaker:So it makes sense.
Speaker:Right.
Speaker:But yes, I really am excited about our talk today because of the takeaways.
Speaker:And again, I am really happy for the people that are finding the
Speaker:Flow as we're growing our tribe and people are getting into it.
Speaker:And if you is your first time tuning in, I just wanna say the time to
Speaker:start your podcast is absolutely now.
Speaker:It's still not too late.
Speaker:There's a lot of opportunity.
Speaker:Imagine if when somebody made a phone, everybody else told them it's
Speaker:too late to make a phone because everybody already has phones.
Speaker:They don't need a special phone.
Speaker:And Steve said, Yeah, you're right.
Speaker:Never nevermind.
Speaker:Yeah.
Speaker:And you know, and again, what we can't say enough is Just start.
Speaker:Yes.
Speaker:So don't, don't wait until you have all of the gear and fancy things that you want.
Speaker:Don't wait until you have XYZ piece of software.
Speaker:You have blah, blah, blah.
Speaker:Put a line in the sand.
Speaker:We're starting on this day.
Speaker:Whatever line it is that can keep you consistent.
Speaker:Yeah.
Speaker:And going, you are going to level up, you're going to get better
Speaker:even if you start with the most expensive, Amazing gear out there.
Speaker:We started with, we still get better.
Speaker:We started with a full studio full of gear.
Speaker:We do live streaming often, so it was easy quote un-quote for us to start, but
Speaker:we're still getting better every day.
Speaker:I can tell you a funny story about that.
Speaker:I love cars.
Speaker:Cars are a big portion of my life and I've always said, you know, I dream for the
Speaker:days where I get to have like a super car.
Speaker:And then later on I was like, Nah, man, like buying cameras and
Speaker:microphones and stuff is way more fun.
Speaker:So I don't think I would ever spend that kind of money on a super car.
Speaker:But I did have the benefit of babysitting a super car for a long period of time,
Speaker:and it was a Ferrari 48 GTB spider.
Speaker:It was basically a $450,000 car.
Speaker:You know what?
Speaker:I had to learn to drive.
Speaker:So it's kind of funny because this is not like new, like this was,
Speaker:you know, maybe six years ago.
Speaker:But it drives differently.
Speaker:So even having the best possible car you can get.
Speaker:You still have to go back to the basics to learn how to drive it because it's
Speaker:not the same as even I have a pretty dope car, but it's not the same.
Speaker:So you will have to this one, you go rent a car every time you get a rent a
Speaker:car, especially if it's crappier than yours, you have to relearn how to drive.
Speaker:Yeah.
Speaker:If you go get a rented car and it's better than yours, you have to relearn
Speaker:how to drive and it's some basic stuff.
Speaker:I mean, you fall back into it quickly, but just turning radiuses and how you lock and
Speaker:how you start, you know, things like that.
Speaker:So yeah, it's a difference.
Speaker:And I hadn't driven manual for a while, so that also is a little bit of a trip.
Speaker:So you know, it's a thing that.
Speaker:Don't worry about the gear, per se, have your basic skills down.
Speaker:And that's some of the stuff that we are teaching in this podcast, so.
Speaker:And I honestly think that's one of, at least my first takeaways.
Speaker:And it's something, again, we say almost every single week in almost
Speaker:every single show that Ecamm does.
Speaker:But what I heard, all of our speakers, every single one say
Speaker:over and over again, it like kicked off almost every single session.
Speaker:You just have to start.
Speaker:And to take Doc's car love and analogy.
Speaker:It's real hard to drive somewhere if you don't put the key in the
Speaker:ignition or you don't press the button that turns the car on.
Speaker:I was going to say, in my car I don't have a key ignition, but you know what it is.
Speaker:Yeah, but you, you have to actually turn the car on.
Speaker:It's real difficult to drive a car that is parked, so you have to start it moving.
Speaker:That comfort and flow that you see come out of a Jared.
Speaker:That's my homie.
Speaker:He's freaked out before he starts every time, but you don't see.
Speaker:But if you watch Jared's show on YouTube videos or you just listen
Speaker:to it on the Hive podcast, he is right before the show freaking out.
Speaker:And then as soon as he starts, his calm kicks.
Speaker:And, Hi, this is Jared Spinks and welcome to The Hive Podcast.
Speaker:And I'm like, What happened to the guy that was freaking out
Speaker:like three, four minutes ago?
Speaker:Like, it just, it really does happen.
Speaker:And even the best, uh, you guys might not believe this, but
Speaker:Tom Buck is a nervous wreck.
Speaker:Don't, Oh, he's gonna be mad at me that I told you.
Speaker:But Tom Buck is a nervous wreck.
Speaker:You don't see that on camera.
Speaker:He brings it in really good as well.
Speaker:Yep.
Speaker:And just like super smooth with his delivery.
Speaker:Super smooth with his lessons and things like that.
Speaker:But it happens to the best of them.
Speaker:I've worked in concerts.
Speaker:I've seen so many professional singers that you wouldn't
Speaker:think of that pace backstage.
Speaker:And then they come out and you would never know.
Speaker:They're just smooth as K.
Speaker:Yeah, absolutely.
Speaker:Well, that was my first takeaway.
Speaker:Doc, what was your first takeaway?
Speaker:My first takeaway is something that I actually say all the time, but I was,
Speaker:I almost felt validated to have another person say what I always say and that.
Speaker:You must define your purpose first.
Speaker:Once you have your purpose defined, most of the other excuses fall
Speaker:off like a snake, you know, shedding their skin or whatever.
Speaker:When you have a purpose, you won't freak out about tiny mistakes because you know
Speaker:that you're delivering something that is providing some value to another person.
Speaker:And getting that is better.
Speaker:So here's a for instance, say my purpose is to go to the soup
Speaker:kitchen and feed the needy.
Speaker:Let's say in my chili, I didn't put as much salt as I normally put.
Speaker:I'm off by like a smidge, right?
Speaker:I'm not going to win the Texas three alarm chili cook.
Speaker:But to the homeboy that was like sleeping under the mailboxes around by the Costco.
Speaker:He don't care.
Speaker:He got three hots in the cot.
Speaker:Like he finally got like something to eat when it's cold
Speaker:out and he's hungry or whatever.
Speaker:So knowing that you're delivering that in run value of feeding someone
Speaker:in need, you gotta get over your personal pride of, I didn't exactly
Speaker:follow my memaw's recipe for the chili.
Speaker:Same with your content.
Speaker:When you're delivering content of value and you're teaching people how
Speaker:to run a Discord, the fact that you had a hiccup or the fact that you
Speaker:had this pimple right here on this nose at age 50 plus, like who cares?
Speaker:Like, that's not important.
Speaker:You're really saving somebody's, uh, bacon, so to speak, and teaching
Speaker:a lesson that you were teaching.
Speaker:So I was happy to hear Espree say that because it's something that I live by.
Speaker:Intent and purpose.
Speaker:I like hearing it reiterated from someone else too because it reminds
Speaker:me that I'm in the right spot.
Speaker:You know what I love?
Speaker:To sort of echo, we'll call out other speakers as well, but Espree did a
Speaker:really fantastic job and she kind of covered it really quickly as she
Speaker:did throughout her whole session.
Speaker:She had info to bring.
Speaker:She went really fast, but this point kind of went by quickly and
Speaker:I wanna grab it and make sure that everyone really heard it or re hears
Speaker:it or hears it for the first time.
Speaker:Right?
Speaker:She said, I don't particularly like being on camera.
Speaker:She doesn't like,
Speaker:she did say that
Speaker:she doesn't like having the camera faced at her the way that
Speaker:Doc and I are have it right now,
Speaker:Katie still don't like it.
Speaker:I still don't love it, but I'm getting, I'm getting more comfortable with it.
Speaker:But what she, what she said was, She didn't even let that
Speaker:come close to bothering her.
Speaker:Her response was, I know that I don't like that about myself, but I have
Speaker:value that I wanna bring to people, and I know that video is impactful.
Speaker:So I've done an insane amount of research and I'm gonna hire someone
Speaker:to animate me, and I'm gonna put that over top of my voice.
Speaker:Done.
Speaker:I'm still doing video.
Speaker:I'm doing it in the way that works for me and I'm hitting my goal.
Speaker:I know I need video.
Speaker:I know I need to create content, so I'm getting out there and
Speaker:I'm doing it in a unique way.
Speaker:Your unique way might be that you want an overhead camera on your hands
Speaker:and you're just showing your hands your unique way maybe that we have.
Speaker:So one of my all time favorite podcasts, I think I've called this
Speaker:them out on this show a bunch.
Speaker:It's called obituary.
Speaker:Shout out to my friends.
Speaker:Not really friends, fake friends that I think are friends who run obituary,
Speaker:but they also don't wanna be on video.
Speaker:But they started a TikTok channel because their fans and followers desperately
Speaker:want to spend time with them on TikTok.
Speaker:People wanna know you.
Speaker:People wanna know them, so they bought themselves puppets.
Speaker:I kid you not.
Speaker:They bought themselves puppets and they are talking and hanging
Speaker:out as puppets on TikTok.
Speaker:It is wonderfully strange.
Speaker:It is absolutely them and it works.
Speaker:And if you had told me my favorite podcasters are doing a puppet TikTok,
Speaker:I would've been like, Hard pass.
Speaker:But it works for them.
Speaker:And I, instead of saying, No, I'm not gonna do it, I'm not gonna
Speaker:hit the record button, they said.
Speaker:I'm gonna do it in the way that makes me feel comfortable and gets the
Speaker:value and the content out to people.
Speaker:Doc is still giving a face.
Speaker:No, I'm cracking up laughing inside.
Speaker:Cause there's a, there's an inside joke to that Keely and Rich.
Speaker:Um, but yes, that's true.
Speaker:So I thought that was another kind of great point that Espree brought
Speaker:up that she didn't even blink an eye.
Speaker:Her response was just like, I know I need to do video.
Speaker:I don't want the camera pointed at me.
Speaker:So I'm not, but I'm gonna do the video.
Speaker:Well, it's funny because when you think of the people like Terry
Speaker:Fader, and I don't know why the other guy's name escapes me right now.
Speaker:They say all that the hating stuff that you're not allowed to say as
Speaker:comedians, but they do it through puppets and it's totally cool.
Speaker:Right.
Speaker:You know, So like, uh, Walter and Ed and Peanut, I forgot that person's
Speaker:name is gonna come to me later, but Terry Fedder is another person that.
Speaker:Of the people that do the ventriloquism stuff, they always said the things
Speaker:that you can't say and did it through puppets, including Hanson.
Speaker:He did it through the Muppets.
Speaker:Because the regular community wasn't ready for some of the subject
Speaker:matters that they touched on, right?
Speaker:So the Muppets is where some of the first to get into some of the tensions of the
Speaker:late sixties and early seventies, and he did it through the puppies because
Speaker:it just came off differently, right?
Speaker:So it's kind of funny, the two, the two old guys up in the booth, they were
Speaker:supposed to represent the establishment.
Speaker:And then animal was supposed to represent like the hippie or whatever, you know?
Speaker:Yeah.
Speaker:It was really, it was really cool how they did it.
Speaker:And even the thing with Kermit and Piggy, like, you don't think about it, but they
Speaker:were touching on, you know, basically interracial couples at that time.
Speaker:And it's funny now cuz none of the kids weren't picking up on it,
Speaker:and mostly adults didn't either.
Speaker:And so that's how they got away with it.
Speaker:And then later you look back and.
Speaker:Uh oh.
Speaker:I see what you did here.
Speaker:I see what you did there, Right?
Speaker:So, yeah.
Speaker:Straight gangster.
Speaker:I appreciate that.
Speaker:That was a good, that's a very good takeaway.
Speaker:If you do nothing else, just watching Espree's session alone
Speaker:is worth the cost of cookies.
Speaker:Cause yo, it was on point.
Speaker:It was on fire.
Speaker:Lot of value.
Speaker:I love one thing that she did that I don't wanna count as my takeaway.
Speaker:Okay?
Speaker:Take away 0.5.
Speaker:I wanna be greedy.
Speaker:I greedy with these.
Speaker:She presented with a level of energy that I wish more people
Speaker:who did their stuff do right?
Speaker:lunchtime in Amesbury.
Speaker:It's lunchtime in Amesbury.
Speaker:That was kind of perfectly timed, by the way.
Speaker:For instance, like my people know when I get into one of my rants on
Speaker:my streams, like it's out there.
Speaker:It's a lot of vibration popping off, and I love the way that she delivered that
Speaker:for that particular type of content.
Speaker:It really matched like you want to grab this.
Speaker:I like the fact that it's delivered so fast.
Speaker:You don't have time to take notes because taking notes isn't necessarily
Speaker:really learning, like absorbing and doing is really learning.
Speaker:Taking notes is something they taught us in school that was kind of overplayed.
Speaker:So I like the fact that she delivers it at a pace that you
Speaker:really just need to pay attention.
Speaker:You can go back and take notes if you wish.
Speaker:Yeah, absolutely.
Speaker:All right.
Speaker:I have another one.
Speaker:Okay.
Speaker:I think I did two in a row, so maybe you get two in a row, but . But my
Speaker:other one that I really liked and I didn't, I don't think I had really
Speaker:ever carefully thought about this, but Chris talked a lot in his session.
Speaker:About the concept of hiring out, outsourcing, bringing on help.
Speaker:And I think this is something that people think I can't do that if I'm
Speaker:just getting started or I, you know, my podcast isn't big enough, or maybe
Speaker:I don't have, you know, a sponsor or I don't have someone else to be
Speaker:able to afford bringing on help.
Speaker:And I think what was really special about what Chris said is, Think through
Speaker:what the various options are and Jake actually touched a little on this,
Speaker:not intentionally, but he touched a little bit on this as well in his
Speaker:session all about educational podcast.
Speaker:Look around at what your options are, Right?
Speaker:So in Chris's, he was talking about the idea of virtual assistants.
Speaker:There are tons of people that are in countries that are not
Speaker:the United States, or Canada or the UK that have a ton to offer.
Speaker:They work on different time zones, so they can be working while you
Speaker:are sleeping or working away while you are focused on other things.
Speaker:They are more affordable without, you know, you necessarily needing
Speaker:to feel as though you know you are underpaying someone.
Speaker:You have the opportunities to really make a difference in someone's life and
Speaker:that extra help is gonna help you focus on what you do best, which is likely
Speaker:the creative part, the content part, and not likely the tech and the editing and
Speaker:all of that stuff that's getting in the way of you just starting your podcast.
Speaker:And what I wanted to say in the sort of Jake side of it is that Jake spoke
Speaker:a lot about, he's doing educational podcasting, there's a whole school,
Speaker:but even if you are not an educational podcaster and are there teaching and
Speaker:helping students learn how to get into radio and video production and podcasting.
Speaker:Those students still exist.
Speaker:They're probably in your family, in your neighborhood, at your local school.
Speaker:They can be high school aged all the way up to college aged who, whether or not
Speaker:you're paying them or you're giving them experience or you're mentoring them, being
Speaker:able to have them involved in some way.
Speaker:Is gonna be amazing for them as well as amazing for you.
Speaker:So no matter what size your podcast is, no matter what level you're at,
Speaker:having an extra set of hands, having someone else that you can bounce ideas
Speaker:off of and having someone else that can help take some of that weight off
Speaker:your shoulders is gonna help you stay consistent and continue to create content.
Speaker:Correct.
Speaker:Now, here's what's funny.
Speaker:I look at some of our top creators in our circle, right?
Speaker:Kirk, Marshall, Walter, Eliseo, and there's one other
Speaker:that, Keith, could you miss?
Speaker:Sean Cannell, even.
Speaker:They all started doing their AV in church.
Speaker:When they're like kids and they're some of the better creators now.
Speaker:So a lot of our people come from those type of communities or other
Speaker:communities, similarly, large communities.
Speaker:And like, how would you not reach into your community and
Speaker:say anybody, any good at editing?
Speaker:Anybody any good at filming?
Speaker:You know, taking pictures, whatever.
Speaker:Like it fully exists.
Speaker:Yeah.
Speaker:Right?
Speaker:Even, even one of our, you know, guys, Lemuel, well, like Lemuel's
Speaker:a photographer, but he started his photography by helping his
Speaker:dad out do stuff at church.
Speaker:So in your organizations you have, in University of Hawaii,
Speaker:we actually have a media school.
Speaker:We have some creators that are from the TV space that now teach,
Speaker:you know, into the university.
Speaker:So I can get, you know, those sort of tech video interns like a dime
Speaker:a dozen, like they're literally just down the street at the uni.
Speaker:So you're right, that is a very good one to look into.
Speaker:Last one that I mentioned, and somebody said they never thought of it, but when we
Speaker:had our t-shirt company, I wanted a style that was sort of tattoo artist style.
Speaker:And my friends that were tattoo artists were all either too busy or
Speaker:just weren't ready to create their stuff to go on t-shirts because it
Speaker:somewhat takes away their artwork.
Speaker:So they thought, this is before Ed Harvey and Christian ADU Yard, whatever,
Speaker:heck you say his name is, became popular for selling tattoo t-shirts.
Speaker:Then they all wanted to dive in.
Speaker:So I was like, Where do you find the most epic tattoo artists?
Speaker:That are trying to do some good.
Speaker:Prison.
Speaker:So the wood shop is literally down the street from the prison.
Speaker:So I called on the phone and I was like, Hey, do you guys have an art program?
Speaker:Yes.
Speaker:Uh, do you have guys that are on their way out that need some training into society?
Speaker:Yes.
Speaker:So I found an amazing artist cuz goal was to get outta
Speaker:prison and start a tattoo shop.
Speaker:It was like kind of perfect.
Speaker:So he designed t-shirts for us.
Speaker:We were able to cover his rehab stuff.
Speaker:The state paid us to teach him how to be a normal person.
Speaker:So I got paid to have a tattoo artist draw shirts from my t-shirt company where I'm
Speaker:gonna sell 500 shirts to make that look.
Speaker:Uh, hello.
Speaker:So yeah, it exists.
Speaker:You can get help easily.
Speaker:All right.
Speaker:What's your, I just did, I think two in a row.
Speaker:So what's your next takeaway?
Speaker:I think another fantastic takeaway probably came from, Ian's session and
Speaker:it made me even rethink some of this stuff about how we do The Flow, because
Speaker:I remember being a guest on Ian's thing and I thought Ian's checklist
Speaker:for the guest and Ian's checklist for his process is so well done.
Speaker:And the funny thing is Ian spoke, Sally spoke and Kirk spoke.
Speaker:And so did Jeff and Grace.
Speaker:Yeah.
Speaker:A lot of comments about guests.
Speaker:I've been a guest on every one of their shows and their flow is
Speaker:slightly different, but very detailed.
Speaker:So last night I sat down and rewrote the process for The Flow.
Speaker:I rewrote the flow for The Flow because I had an opportunity to sort
Speaker:of see back in my memory, if you will, that when it's dialed in a
Speaker:little bit better, you eliminate some of the things that can go chaotic.
Speaker:So it goes back to refining the process.
Speaker:Oh my God, I almost said Achilles here.
Speaker:Defining the process.
Speaker:again, redefining the process.
Speaker:Don't be afraid to adjust the process as you learn.
Speaker:And so here we.
Speaker:Pop in episode nine, by the way, which is quite amazing cuz that means we completely
Speaker:passed the seven episode pod fade.
Speaker:And yeah, like here I am tweaking the process.
Speaker:So I think that was dope.
Speaker:And again, it's just reminders that you're getting from the people that
Speaker:we know and love and I think it makes it better cuz you're kind of
Speaker:like learning from your friends.
Speaker:Yeah, I mean Jeff and Grace had a really, it was kind of them to
Speaker:actually display their entire Google.
Speaker:They use a Google Doc and they have everything outlined in that doc.
Speaker:And I will say that same as you.
Speaker:I think I've been on everyone's show that talked about guests
Speaker:and you do notice the difference.
Speaker:I, like Ian, am a recovering perfectionist, and there is no, there's
Speaker:no worse feeling than when you're a guest being like, uh, you know, I
Speaker:have this meeting invite that says I'm supposed to be on this podcast, but
Speaker:I don't know what, like, other than the time and this link, I don't know.
Speaker:Is it a video podcast?
Speaker:Is it an audio podcast?
Speaker:Is it shot in front of a live audience?
Speaker:What kind of topics are we talking about?
Speaker:You know, maybe you're multifaceted.
Speaker:I get asked questions about, you know, our podcast, Ecamm, some of the stuff that
Speaker:I do just from a marketing standpoint, women in technology, like there's a bunch
Speaker:of different topics that tend to come up and not having any of that information
Speaker:adds a level of stress onto your guest that's unnecessary, and you can remove
Speaker:that by having a really set process.
Speaker:It'll also make it easier for you.
Speaker:You'll be way more efficient.
Speaker:Literally just duplicate it.
Speaker:Grace was like, I don't change this at all.
Speaker:I send the same email out to every single guest and it has
Speaker:the same information in it.
Speaker:Do it once and just keep repeating it.
Speaker:It's the same as doing a podcast.
Speaker:Do it one do have the same setup and just keep showing up and repeating it.
Speaker:So yeah, I thought that was a good,
Speaker:Well, and then the more you repeat it, the more natural it becomes, right?
Speaker:Yep.
Speaker:And you start to get that flow.
Speaker:So that's why we call this show The Flow.
Speaker:And I was just stuck cuz I was just about to come out.
Speaker:Wait, that's gonna be cheesy but it's not cheesy cause that's why
Speaker:it's called what it's called.
Speaker:Right, Exactly.
Speaker:It you do start to get that flow.
Speaker:And so, um, not to be confused with the insurance lady.
Speaker:This ain't . Yeah, man.
Speaker:I really think that getting your guests work together, even if
Speaker:you don't have guests, right?
Speaker:Practice with people in your house.
Speaker:Practice yourself being a guest on someone else's show because,
Speaker:Different takeaway, but same takeaway.
Speaker:What an excellent way to expand your show, be a guest on other people's show,
Speaker:and then that sort of helps get you out there from the brand perspective.
Speaker:Yeah, and that's actually an amazing point that Kirk brought up that I think
Speaker:is really important for everyone to hear.
Speaker:He said that he went on a podcast tour, like he intent, intent
Speaker:tour with mic in my hand.
Speaker:Sorry.
Speaker:He intentionally was like, before I do this.
Speaker:He was talking all about failure.
Speaker:He's like, I had failed at at getting started with live shows,
Speaker:at getting started with podcasts.
Speaker:I had failed a bunch of times and I wanted to try again.
Speaker:I wanted to pick myself back up, but I knew that before I did that I needed to
Speaker:put myself out there and know what it was like to be on all of these different
Speaker:shows and every single show that he did, every single show that he was a guest on
Speaker:helped give him ideas of what he liked or didn't like, what process worked or didn't
Speaker:work, what things that he would take from that in order to build out his show.
Speaker:So at the end of his tour of all of these different shows that he was
Speaker:on, not only did he know what he wanted his guest experience to be
Speaker:like, but everyone knew who he was.
Speaker:He had been on every single show out there.
Speaker:So it's a really smart thing to do from a variety of different standpoints.
Speaker:You know, if you're really struggling with, you know, I don't know, you know
Speaker:how to just get started or I don't know exactly what this show is gonna look
Speaker:like or you know how it's gonna come, but I know what the content I wanna and
Speaker:the value I wanna get out to people.
Speaker:Work your network.
Speaker:Start by taking a look at who your people are that you can reach
Speaker:out to and ask to be a guest.
Speaker:Almost.
Speaker:I have yet to be told no.
Speaker:I ask everyone if I can be a guest on their show.
Speaker:I have yet to be told no
Speaker:. And, uh, going back to something we
Speaker:a great place to look for those guests.
Speaker:If your goal is, is funny because I was a guest on his show, now that I
Speaker:think about it, if your goal is to get to be a guest on say, Pat Flynn
Speaker:show, Oh, shout out to Pat Flynn.
Speaker:Then you wanna start with some of his lower tier people.
Speaker:Right.
Speaker:So I was actually a guest on Caleb's show and Caleb is Pat's editor slash assistant.
Speaker:Right?
Speaker:I'm not gonna attempt to pronounce Caleb's last name, but,
Speaker:and just Caleb W if you will.
Speaker:So yet you don't just like, Oh, I want to be on Pat's show and reach for the
Speaker:top, go to the moderators or the admins or the people that support that channel.
Speaker:So like for instance, I don't know if you, this is a weird example, but if
Speaker:you wanted to be a guest on our show, why not start with, say Paul or Keely
Speaker:or Luis or somebody and then let us find you and see how dope are like, Oh,
Speaker:we need to get that person on Ecamm.
Speaker:Neither one of us knew who Emily D.
Speaker:Baker was prior to POV, but we all left POV going, this chick is on point.
Speaker:Like she is the business.
Speaker:I can't wait to have her on the show and bring some of that
Speaker:energy and knowledge that she has.
Speaker:So that's how you get on the radar.
Speaker:You know, and it's funny because Luis and I met each other through talking to
Speaker:the people who were surrounding Nick.
Speaker:And then from being in the chat, constantly talking to each other in there.
Speaker:One day Nick just calls me up and it's like, Hey, do you wanna be on D shows?
Speaker:So I even, for me, I've been a co-conspirator with D and a lot of
Speaker:the other sort of top YouTubers, and it just comes from being available in
Speaker:their circles and answering questions.
Speaker:Sort of how I got this job now that I think about it.
Speaker:So you, yeah, you gotta put yourself out there.
Speaker:Put yourself out there.
Speaker:Be good.
Speaker:Don't go straight to promoting.
Speaker:Right.
Speaker:You gotta just be helpful.
Speaker:And if you're helpful enough, like you'll get seen, like you
Speaker:don't have to jump up down.
Speaker:Me, me, me, me, me, me, me, me.
Speaker:That's kind of irritating, actually.
Speaker:Forgive me cuz this is not a, not a great thing to say as a takeaway.
Speaker:I can't remember which speaker said this.
Speaker:Maybe Doc can remind me and then it can be an official takeaway, but
Speaker:one of our speakers, maybe even two.
Speaker:We're like, You have no business starting a podcast or a live show if you do
Speaker:not consume podcasts or live shows.
Speaker:So step one, find what your favorite podcasts or live shows are.
Speaker:If your podcast has a live stream or they do a special video popup live stream,
Speaker:or there's a way that you can get in front of them in their community space.
Speaker:Do that.
Speaker:Yes.
Speaker:But don't just show up and say, Hey, hi, I, I'm watching
Speaker:from Amesbury, Massachusetts.
Speaker:Show up and ask questions.
Speaker:Show up and answer other people's questions in the chat.
Speaker:The more that you show up and interact with them, the more that you're gonna
Speaker:see what it is you love about that show and what tips you can pick up from it.
Speaker:But also, People who are actually producing that content.
Speaker:The people you love, your favorite podcast or your favorite show host, they see
Speaker:you in the comments every single week.
Speaker:They see you help.
Speaker:Saving them time, helping their people.
Speaker:They, you know, that is how we've gotten to know a ton of people in the Ecamm Fam.
Speaker:It's where we get our moderators from.
Speaker:They're answering questions and giving the links and, you
Speaker:know, sharing the info before.
Speaker:So here's a key takeaway also.
Speaker:If you're going to listen to a podcast, number one, do them
Speaker:a favor and send that review.
Speaker:That is really important.
Speaker:You're actually being a good podcast citizen when you give that review.
Speaker:Yeah, give that feedback.
Speaker:Another thing is don't give superlative feedback.
Speaker:And what do I mean by that?
Speaker:This is a conversation I have with my people a lot and it's funny cuz
Speaker:I was talking about it and then Katie was like, I might do that.
Speaker:I try not to give a, This is fire.
Speaker:Comment.
Speaker:What's fire?
Speaker:Yeah.
Speaker:In the context at the time the person understands what you mean.
Speaker:if they don't get to go back and watch the replay, or for the other people
Speaker:who come to watch the replay later.
Speaker:They have no context of what you're talking about, so this is fire.
Speaker:I really appreciate the way you said that.
Speaker:You can often find many of the materials that you need to study
Speaker:your next practice in the library.
Speaker:That is a fantastic takeaway.
Speaker:Reminds me to update my library card.
Speaker:That is feedback.
Speaker:Yeah, this is fire with 57 fire emojis is you trying to be seen in the comments.
Speaker:Yeah, and I know that sounds a little bit and you might not realize you do
Speaker:that, but the reality is the back of your brain is going, I need people
Speaker:to know that I'm here and I'm being relevant, but it's not relevant and it's
Speaker:not helpful to the greater community.
Speaker:Add some context to your superlatives.
Speaker:Or if you're not sure what context to add to your superlatives and you really
Speaker:want to be able to contribute to the feed or send something through, quote them.
Speaker:Whatever you said, whatever they said that related to you or, or set you on
Speaker:fire or Got you really excited about that.
Speaker:Put it in a quote and then put the fire emoji at the end, put in a
Speaker:quote and put the heart at the end.
Speaker:You know, that was a Katie-r way of saying what I just
Speaker:tried to say, but yes, exactly.
Speaker:That works as well.
Speaker:Repeat what Doc says and then put the fire emoji.
Speaker:You know who does that really well?
Speaker:One of our viewers, listeners, friends, family, all the above,
Speaker:Dina of Silver Lining Home Place.
Speaker:She will quote the things.
Speaker:Felicia also will quote the things and then put stuff after it.
Speaker:That's very helpful.
Speaker:Not only to you because you typed it, it stuck in your head deeper.
Speaker:But you also shared it with other people who might pop in lay or
Speaker:watching the replay if the replay chat's available, things like that.
Speaker:Yeah.
Speaker:So I like that.
Speaker:That was actually a takeaway.
Speaker:A takeaway.
Speaker:It was like a takeaway away.
Speaker:Well we're, I think we've done more than three, so we've checked the boxes.
Speaker:I'm watching the time today, but any others that are hugely important or
Speaker:things that were really impactful for you?
Speaker:There was another one that was really important, and of course, as
Speaker:I say that my brain kind of like is wrapped around this a little bit,
Speaker:but it has to do with something that we're always gonna talk about.
Speaker:we're always gonna talk about like trying to shake the perfection and just get
Speaker:it out there and just let it happen.
Speaker:Like you are never going to get any better if you don't do it right.
Speaker:And I know this sounds cliche, and I know it gets old hearing it again,
Speaker:but one of my favorite ones is it is absolutely impossible for you to walk
Speaker:to the kitchen to get a bucket of ice cream without the first step and
Speaker:then the second, and then the third.
Speaker:Right.
Speaker:There's just no way to do it.
Speaker:Well, unless you have a motorized chair.
Speaker:But you still have to move.
Speaker:Like it requires action.
Speaker:It requires just as much action for you to make an excuse or tell everybody why you
Speaker:can't do something as it does to do it.
Speaker:And that's something that my dad used to say all the time.
Speaker:And he was like, The amount of work you spent trying not to do the dishes,
Speaker:you could've just did the dishes.
Speaker:Yeah, exactly.
Speaker:And I'm like, Yeah, okay.
Speaker:And didn't make sense back then, but it makes sense.
Speaker:And I think a lot of times you just need to dig in.
Speaker:For instance, you know somebody was talking about recording on your phone.
Speaker:Yeah.
Speaker:Like, Please, please, please, please, please do not recording your phone.
Speaker:I think that was asked.
Speaker:But if you have like a Shure MVI and a good microphone, you can recording
Speaker:your phone so you can put the things in place to make it happen.
Speaker:But know for all of the things that you don't want to do, there are shortcuts.
Speaker:Some of those shortcuts are going to cost you.
Speaker:Yeah, right.
Speaker:There's no way to do it without the paid shortcut, without
Speaker:actually putting in the work.
Speaker:So it's okay to have those tools.
Speaker:to close it out.
Speaker:What was said by Espree is your software and your equipment are your co-producers.
Speaker:Oh yeah.
Speaker:Are part of your team.
Speaker:Again, they're part of your team.
Speaker:They're your co-producer.
Speaker:I wrote that one down.
Speaker:So yes.
Speaker:You know, I get it off on, It costs a thing, but it fixes a whole lot.
Speaker:Of the stuff that you worried about, about having a bad mic, right?
Speaker:Canva costs a thing, but it covers a lot for promoting clean, nice looking,
Speaker:beautiful graphics without you having to be me or Marshall or some other designer.
Speaker:That's the main takeaway is that your software and your equipment are your
Speaker:teammates, and just like in the pros, you get new quarterback when you're
Speaker:ready for a better one, so you can start with the one you got cuz you
Speaker:can't start the game without one, but you can always get a better one.
Speaker:And then get a better one.
Speaker:You could be the Raiders and try to hurt two of them not knowing that the
Speaker:third place guy named Tom Brady would turn out to be the goat . We should
Speaker:have left Drew Bledso on the field.
Speaker:What the heck were we thinking?
Speaker:Oh goodness.
Speaker:Yeah, I really, I did like that comment a lot cuz I think that sometimes
Speaker:we're hesitant we take on too much or we're hesitant to pass that off.
Speaker:And it seems like it might be expensive or it seems like, but
Speaker:if that is what you're trying to accomplish, you need those teammates.
Speaker:You need, Yeah.
Speaker:You need a little bit of help.
Speaker:It's okay to need a little bit of help.
Speaker:Prime example.
Speaker:I covered $15 a month for Canva just today because I realized that the stuff
Speaker:that we're putting the replays together for you guys, I needed the thumbnails.
Speaker:So I would've had to call you and then call somebody else and be like,
Speaker:Anybody know what the thumbnails are?
Speaker:Whatever.
Speaker:I just open Canva, they're all in there.
Speaker:I'm able to download all 39 thumbnails and update them on
Speaker:the fly without bugging anybody.
Speaker:So that mission took so much shorter.
Speaker:Yeah, that's worth it.
Speaker:I miss money that almost worth the 15 bucks because it would've taken.
Speaker:Way more than an hour to try to track this stuff down.
Speaker:Yeah.
Speaker:And like even the people at Jack in the Box are at 15 bucks an
Speaker:hour, so I literally covered it.
Speaker:Like literally Canva is one hour of minimum wage for many places.
Speaker:Yep.
Speaker:So I think people need to get over that and sort of how much is your time worth?
Speaker:Because there are same ones that will complain about how this is
Speaker:hard because they don't have enough.
Speaker:Yeah.
Speaker:All right.
Speaker:We did it.
Speaker:We did it.
Speaker:We talked through all the takeaways.
Speaker:We did not mention all of our speakers, so I once again, huge
Speaker:thank you to each and every single one of our speakers who all brought
Speaker:the fire emoji to our virtual event.
Speaker:If you missed it or if you were only able to catch some of the sessions, we
Speaker:mentioned it before, here let me put put it on screen for everyone who is watching.
Speaker:But we'll talk through for if you are not, you can get the
Speaker:replays at merch, M e r c h dot e.
Speaker:C A m m.com.
Speaker:When you grab a guide, either a digital or physical guide, you get
Speaker:the guide to help walk you through it.
Speaker:You literally fill it out, fill out your notes, and the guide, they will help you.
Speaker:And then on October 10, we will drop the link to our portal, which will
Speaker:include this year's sessions, last year's sessions, and sessions from 2020.
Speaker:That's over a hundred videos.
Speaker:It's a lot.
Speaker:So it's a lot.
Speaker:It's gonna take you a long time to work your way all the way through.
Speaker:It took me a long time to upload it.
Speaker:Yes, it's gonna take a long time, but you know what?
Speaker:It's okay because they will be there to help you throughout.
Speaker:When you have questions, you can search, you can find the videos that you
Speaker:need, and then you'll know the people.
Speaker:And we challenge all of you always when you tune into any of our shows or watch
Speaker:our content if it resonated with you.
Speaker:Find those people.
Speaker:All of those people have live shows.
Speaker:They have podcasts, they have courses, they are coaches.
Speaker:They are in the Ecamm community.
Speaker:They're on the Discord.
Speaker:They exist so you can reach them and talk to them and become a member of
Speaker:their community or their space as well.
Speaker:We learn together, we learn better together.
Speaker:So really spend the time.
Speaker:Learning collaboratively and hitting that record button.
Speaker:I give you a challenge to go to find the Song 43 podcast.
Speaker:Oh, I am loving this podcast.
Speaker:I'm loving it too.
Speaker:And the reason why I give you the challenge is because Laura works
Speaker:for Shure, she has access to all the microphones in the world.
Speaker:I want you to listen to those episodes and report back to me next week,
Speaker:or which ones you can figured out that she recorded on her iPhone in
Speaker:the bathroom, or even in the plane.
Speaker:Okay.
Speaker:She has recorded podcasts in the plane with that, and you will not know.
Speaker:Okay.
Speaker:And I think that is the part of the challenge and if you can find that,
Speaker:then I'll double check your answer and then it'll prove to you that
Speaker:it's not only about the equipment, cuz although she has access to
Speaker:everything, a lot of them, she says she recorded just as rugged as possible
Speaker:and she who is like one of the smartest people I have ever talked to.
Speaker:Constantly tells me, I said one of, I'm joking, she said, one of, she
Speaker:tells me all the time, she's like, Are you sure that like you're really
Speaker:enjoying listening to like, she doesn't believe that I like this podcast.
Speaker:Oh God, so good.
Speaker:So if you're sitting out there and you're like, I don't know what value I have
Speaker:to bring, or I don't know if anyone's gonna listen to my podcast or, you
Speaker:know, I only have a couple listeners.
Speaker:Right.
Speaker:Laura Davidson from Shure felt the exact same way.
Speaker:Her podcast is brilliant.
Speaker:It's literally 15 minutes long each episode, so it's
Speaker:completely easy to listen to.
Speaker:It's a great drive or shower listen.
Speaker:Yeah.
Speaker:To listen to.
Speaker:And she also has moments where she does not feel as though she's good
Speaker:enough or she does not feel as though she's smart enough or she
Speaker:doesn't feel as So, get past that.
Speaker:Laura did.
Speaker:We did.
Speaker:I did.
Speaker:We're all getting past that.
Speaker:Get past that and share the content that you have.
Speaker:So dope.
Speaker:All right, so make sure if you have any questions, comments, feedback,
Speaker:please send them to flow Ecamm dot com.
Speaker:If you are first time listening to this, please subscribe.
Speaker:You can subscribe on the website at for flow dot Ecamm dot com.
Speaker:Sorry, one one of these days, my brain will catch up to my face.
Speaker:And then lastly, of course, if you enjoy this, please do.
Speaker:Like I say, for any podcast, leave a review on iTunes.
Speaker:It really does help make a difference.
Speaker:And the other thing that you can do, Share it with someone like half
Speaker:the podcast you listen to right now.
Speaker:Somebody else say, Hey, you should check this out.
Speaker:Yep.
Speaker:Which is why I listen to obituary now.
Speaker:It's the bad, so crazy, katie.
Speaker:All right, gang.
Speaker:It's time for the q and a session if you wanna make sure
Speaker:that you have an opportunity to participate in the q and a session.
Speaker:Then every Tuesday at 12:00 PM Eastern, you can watch us over running YouTube
Speaker:on the Ecamm Live channel on YouTube.
Speaker:And if you can't make it live, we have an email address flow Ecamm dot com.
Speaker:We also have a Volley, which I'll get a code so we can start
Speaker:actually promoting it next week.
Speaker:But Volley will let you send a video on your own time.
Speaker:Just record a quick video on your phone or on your desktop, shoot it
Speaker:over to us and we will grab that video feature your question on the
Speaker:podcast and answer you, it's magic.
Speaker:Yes, it's magic.
Speaker:Thank you guys.
Speaker:We appreciate you Aloha, and let's go with the.
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