June 25, 2024

The Flow: Episode 76 - Case Study with David Shands from Podcast Summit

The Flow is back for another season and we're kicking it off in style. In this episode, Doc and Katie are joined by David Shands from The Social Proof Podcast (@realsocialproof) to talk all about his journey into podcasting, how he's grown his podcast, and his upcoming event, Podcast Summit.

You can learn more about Podcast Summit at https://www.podcastsummit.com

76 : The Flow: Episode 75 - Case Study with David Shands from Podcast Summit

Ecamm Network

Listen to The Flow

Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before.

Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.

The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.

The Flow is back for another season and we're kicking it off in style. In this episode, Doc and Katie are joined by David Shands from The Social Proof Podcast (@realsocialproof) to talk all about his journey into podcasting, how he's grown his podcast, and his upcoming event, Podcast Summit.

You can learn more about Podcast Summit at https://www.podcastsummit.com

 

Chapters 📖

00:00 - Countdown

00:25 - Intro

02:32 - Welcome to David Shands

04:37 - It's hard for successful people to get into podcasting

09:08 - How did David get started in podcasting?

12:31 - How did Podcast Summit come about?

16:21 - Where does "podcast" come from?

18:00 - What makes Podcast Summit unique?

26:04 - Who are the speakers at the event?

32:51 - Podcasting "pods" sponsored by Ecamm

35:16 - Intent and purpose

36:11 - PodcastSummit.com (use promo code ECAMM)

39:43 - What's next for David?

42:37 - Wrapping up

 

Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio-only podcast episodes drop a week after the live video streams.

 

Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.

Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.

This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live

 

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Transcript

[0:00] Music.

 

 

 

[0:25] Aloha, Flow Riders, and welcome to this edition of The Flow. I am your co-host, Doc Rock. And I am the main host, Katie. There we go. There we go. All right. Now, see, we got her to say something different than, Hey, it's Katie. I thought you liked the, Hey, it's Katie. I do. I 100%. It's the best part of the show. It cracks me up every time. So it actually threw me off. New season, new me. Maybe now I'm the host and you're the hi, I'm Doc. That'd be cool. We're going to switch them up next time, Luis, I'm going to be on the right. We have a show here, Perry and Price, and he goes, it's Perry on the left and Price on the right. And they never had video. So it's funny that they've always said that in radio, now they have to do it if they decide to make video, but they're both old. Anyway, so we're going to do something cool today. We're going to bring on a special guest and I'm kind of super excited. So you want to introduce the guest host?

 

 

 

[1:25] I'm, oh, no, now I'm in charge of introducing. Well, I am really excited because we're actually, it's a sneak peek behind the scenes for all of our Flow Riders. We are doing what we don't often do, and we are pre-recording this episode because when this episode drops, we are going to be at Podcast Summit, which is happening in Atlanta, Georgia.

 

 

 

[1:49] And we are talking today with David Shands, who is the mind and the voice and the enthusiasm and awesomeness and everything in between behind this event. We met David through Marshall, who is like our designer and our go to friend member of the fam. And it's just been a really awesome ride. Obviously, we're huge into the podcasting space. We're really excited. Marshall coined the term Ecamm fam. Marshall coined the term Ecamm fam. I was calling it Ecammily, and Marshall was like, no, man, we're going to go Ecamm fam. That's not as good, Doc. That's not as good. Well, without further ado, we are super excited to be hanging out with David today to learn all about Podcast Summit and his journey as a podcaster and everything in between. So welcome to David.

 

 

 

[2:35] I need to set my, uh, my, my ECM game up. Cause I've been using the cam in a very basic way, but y'all got cool stuff. You got the flow and the little boxes. This is incredible. I, yes, I need, I need a tutorial. And literally I've been using ECM for, I mean, probably what, four years now, four or five years. Yeah. But you know, I like the smoke divider on the, the, that show. Cause it's just kind of cool. Right. It looks like it looks like you're in the same room like it's a whole vibe. So yeah.

 

 

 

[3:10] And to me this we were just I went to sort of pre-show that's a dope part about ekem I think one thing I think it's gonna be cool at podcast summit and I can't wait to even talk about it because I think A lot of people assume in order to do a video podcast You got to go straight to people's party with to leave quality. That's a heavily produced podcast but if you put yourself in that light then you're stuck trying to stay there which is actually relatively hard to do without any massive team it is not just him and angie popping up and talking to folks that come through there's a team of probably like 20 people so i think a lot of you need to learn to be comfortable with starting out with just the basics and having a conversation with your homie on the block or you know sitting at a cafe having a conversation if it looks like that you can normally get more natural conversations and I look at somebody like Tom Bellew who when he's doing his house versions he sat up in his kitchen with a MacBook and yet and a Logitech c920 dude is a multi-billion air.

 

 

 

[4:18] And he records podcast episodes that get three million hits with a yeti a c920 and an old intel macbook and those are just as fire so people i think people oftentimes get you know crazy trying to

 

 

 

[4:33] jump straight into like where we're at it's different but yeah i i agree and i think it's, it's really challenging for successful people or people that have been uh they're like really really popular or they've been in like film, like a big industry to get into podcasting. And it doesn't work for them because they're so used to doing things at such a high level and you can't maintain that. That's really, really hard to keep up with if every episode costs you $8,000, $10,000 to shoot. But that person who doesn't have any money, I'm talking They got a cell phone and they're using their earbuds as a podcast. You think about the creators who are going viral on TikTok. It's not a production. But there's some people that they're so popular. I got to come off right and I can't even do it without my glam team. I need my makeup done. I got to get a haircut. And there's people like me. When I first started, I didn't have a name for my podcast.

 

 

 

[5:36] And they're still up to this day. you'll see i was like hey welcome to the show and i'd ask the guests i was like hey i don't have a name for this yet we're gonna figure out it's still gonna be a good conversation and they're like and in the beginning me and the guests are coming up with names for the show that they're on.

 

 

 

[5:51] But we just kept going kept going kept going we kept going that's why i think, i love that but i think you're so you know you're so great with i just let's take a step back for a a second. So David is a big deal, everyone. He may quietly not say this, but he's got half a million subscribers on his YouTube channel. You have a huge Instagram presence. You have a full community of people behind you who love what you do and show up. So I love that when you jumped on, you're like, I don't even use Ecamm for all of its features. Because we're trying to say this to people all the time that it's okay to close out some of the little boxes in Ecamm. It's okay not to understand what everything does within the software. Find the stuff that works really well for you to reach your audience, to get your message out there, to inspire and motivate and help people. The rest of it, if you need it, it's there. Great. Use it. But you don't have to. And you can tell that Marshall is from your world because Marshall is the same way. Marshall does a show for us on a regular basis, and he's always like, I don't know, I don't use any of that stuff in Ecamm. Like, I use only these, like, you know, these few features over here, but that's what works for him, whereas, like, what works for...

 

 

 

[7:16] Other shows is going to be a completely different set of features. And I think that's really important for people to understand because you're right. You can start with no fancy overlays. You can stay with no fancy overlays. We do this only because we like it and because Marshall designed stuff for us. Like we, you know, it's, there's, it's a mix of that, but I think it's just really important to hear. And I love that people with like your reach and your, your like level of presence online are just like, so I don't know, authentically yourself and are willing to be like, no, I like, this is where I started. And you're, you're really real with people. And I, I just love that about, about you and about the content that you're creating. Cause I think it's so, it's hugely important to people. Yeah. Thank you. Thank you. You know, one of the things is the hardest thing to get through. And I mentioned this to the crew all the time. I've watched the sort of video elements of the Internet happen over the last couple of years. And one of the biggest changes that I've seen is that people are legit over the gurus. They want to see someone that they think that I might be able to make it to that level. Right. Cause that looks attainable, but like looking at somebody that's way, way, way at the top, right. You're like, I can never reach this person. Right. I'm never going to be Oprah, but I'm going to be the good as me possible. Right.

 

 

 

[8:35] And that's, they'll do that. But if they, the other way, they just look at it, Marvel, but they don't attempt to emulate them. And so, cause they feel like they can't. So you make it almost untouchable for them. You know what I mean? And Katie, we know people who have $100,000 Viking or Wolf kitchens and can't cook. So it doesn't matter if you have all of the gear. That doesn't make your show good. It does not make your show good at all.

 

 

 

[9:01] So you go first. I'll ask my question in a second. I was just going to say, I really would love to know how you got started in the world of podcasting. I mean, now you have a really popular show. So you were just talking about kind of the beginnings before it had a name. How do you go from no name interviewing guests, like hustling, doing it to this incredible event that people just like rave about? What was the journey from start to finish?

 

 

 

[9:32] I mean, the journey starts before. Yeah, it never stops. Let me say this. So although it's true, we have half a million subscribers and, you know, 300 something for something on Instagram. I want to tell everybody that's listening, those are vanity numbers. So if you think about, if a couple hundred thousand people started following the channel six years ago, are they still super engaged with the channel? Maybe not. I still have to work just as hard as I did in the beginning. It's not like people think, oh, you got an advantage because you got a certain amount of numbers. No, I don't. Like, there are people who have a fraction of the following or a fraction of the subscribers. They get more engagement and more views. It's about the quality of the content. So we have to continue to innovate. We have to continue to produce. And, again, I don't have that much mental bandwidth to heavily produce stuff. I mean, with Ecamm, I click the little button to go live on YouTube and Instagram and Facebook. I click them buttons and I go. That's all I got. That's all I got for you.

 

 

 

[10:51] I'm trying to put on a good show and have a great conversation. I don't got time for the bells and whistles. My producer, Reese, he did something our last live where the Instagram, it looked like a little phone. And it was like within the little box. I was like, oh, that's cool. How you do that? He's like, I don't know We just live you made it look cool I don't know So if for everybody that's like where you just have to do the work and not stop doing the work the event that How I got into podcasting I didn't know I was podcast without knowing what a podcast was because I was just promoting an event that I was doing in 2018.

 

 

 

[11:30] So I was interviewing all the people that were going to speak at the event, this genius marketing strategy I came up with, where I'm going to do an event, interview all the people, and put it on YouTube. And if someone watches the interview with someone, they might say, hey, I want to meet this person at the event. I'll buy a ticket. That was my whole strategy. So at the end of those episodes, you'll hear me say, hey, April 4th and 5th, make sure you go get your tickets. It's coming. Because I wasn't thinking that it stays forever. And then I wasn't thinking that you could make money on YouTube. I had no idea. I'm just trying to promote an event. Long story short, I started doing interviews. People started liking them. So I kept doing the interviews and I just never stopped doing the same work that I was doing in 2018 up until now.

 

 

 

[12:12] So that's the long and short of how I got started. I just started and I just never stopped.

 

 

 

[12:22] I love that amazing well that was part you kind of covered part of what my question was going to be is how'd you come up with the uh the idea or the gumption to do podcast summit and i guess it's sort of similar right it was the same event or was a different event it was a different event but um i'm seeing that there's a gap so this is the honest answer i came up with it i love podcasting I've been telling all my friends to start a podcast and people come to me like, Hey, can you help me set up my podcast? I'm like, sure, no problem. And then clients want to pay me to help me help them with their podcast. I'm like, this is absolutely incredible. I go to a podcast conference and there are probably 1500 people there and probably, uh.

 

 

 

[13:14] I saw like 10 black people and i'm like story i'm like hold on hey where's where are we at like where like why aren't we represented anywhere and i just realized that everybody has their audience and i'm like yo there's none of us that are podcasting i've got to teach people podcasting, and maybe i'll and here's the thing my my major goal and actually while we were coming up with design marshall came up with the logo and all that kind of stuff he said do you want to make this podcast summit for for um for creators of color and i said no i want everybody there like every i just don't want to go to i don't want katie to come to podcast i'll be like hold on there's only 10 of us i don't want you to feel that either we want thousands and thousands and thousands of people there. So when I put it on, I just knew that people that look like me would follow me. So yes, it's probably 98% African-American. The way you expected. Yeah, it's true. Yeah. We also in Atlanta, yeah.

 

 

 

[14:22] Yeah, for sure. But it was in Miami, but that's just my following, right? So my objective, my major objective is to collaborate with people from all over the world. And we want to put on the biggest podcasting event period not black not white not color not america i'm talking about the biggest event period and i just understand what they need so two full days three workshops going on simultaneously that teach every aspect from how to set up your camera to how to shoot a movie because a podcast is really just an easier movie to shoot yeah so how do you grow everything covered for itself what uh hopefully somebody has listened to this might be your first timer to the flow we kitty and i did an episode maybe the beginning of the year we rebroke down sort of what a podcast is and one of the challenges for me and i am a hardcore wordsmith i think maybe it comes from being the lyricist back in the day but i can't stand when people just misuse words or use words because they heard somebody else use it but they don't really know what it means but then they just start using it i'm like that's kind of bad that's like going learning if i everybody in the country learned spanish the way we learned from school you're gonna go to somewhere to speak spanish and you only know how to swear and then you'll get punched in the face so don't just repeat words that you don't know what they mean you know what i'm saying and basically we went from a.

 

 

 

[15:52] Monocast, right, which is me talking to you one to one, right, to a broadcast, which is me talking to everybody, one to many, to a podcast, which is basically a single person produced.

 

 

 

[16:09] Um cast that goes out to everybody that somebody branded podcast it's still a broadcast it is 100 percent a broadcast it is no different than any other rebranded broadcast yeah but a british journalist back in like 2011 thought that that made more i started to take that

 

 

 

[16:29] back it was like 2006 thought it might be better to use this terminology and he came up with it trying like like you to find the name for what we're going to call these little pirate radio type situations.

 

 

 

[16:42] And he goes, Well, people are listening to all these different devices. It's kind of like a podcast. The iPod came out after. But everybody thinks because Apple does what Apple does. And they made it popular by connecting it to the iPod. Right. And so that's why everybody got podcast. And even like last week, when it came up with Apple intelligence, everybody's like, well, they They just co-opted a name that's been around forever and it's really stupid. No, everybody is afraid of AI and everybody is afraid of their private privacy with AI. So Apple says, we're going to call it Apple intelligence. We won't use any of your private data to make this work. Everything will happen on your phone. And if ever we need to involve somebody who could steal your data, we're going to warn you and you still make the decision. So by renaming it, it's going to grab some of the people who are afraid of it. So it's brilliant. It's really brilliant. and even what you're doing, making the podcast sort of event for everybody is brilliant because we go to those events and they're still heavily not us, right? And the other thing that amazes me about those events, have you started your podcast yet? Nope, I'm still working on it. What do you mean working on it? Like go in the corner and record one right now and come back, like literally just do that.

 

 

 

[18:00] There is, as someone that goes to a lot of these events, and they are great in their own way, each and every one of them. But Doc and I have been to a ton of the podcasting events. But what we do hear over and over and over again is, it's still like a lack of, yeah, like a lack of the kind of motivation. They don't really know how to get started. They sort of want to, but they don't really know how to and it feels, you know, big and expensive. And there's like, and there's all these different people telling them all these different things. So I, what I really love about what you're doing, David, and I think what what speaks really loudly, like in your marketing and on on the site for the event itself, is that there is the intentionality behind it that it's like, no, this is for people who are serious about this. And this is for people who actually want want to take the next step past it. Like these are people who are looking not just to start a podcast because they want to start a podcast. They're looking to start a podcast as part of their business in order to, you know, to hit whatever goal. Like, I feel like you've done a really great job of forcing people to be like, no, no, but like, what is your intention with this?

 

 

 

[19:14] Like, if you just want to learn how to start a podcast, there's tons of resources.

 

 

 

[19:18] And places and events, et cetera, out there for you. But, you know, it feels like, and this will be my this will be our first year being involved with it but it feels like your event really has this undertone of like no like we we are adults here we are business people we are not doing this just for fun we are doing this you know to for a purpose yeah so we created that's why we created the ecamm room so in the in the ecamm room a podcast summit we have 20 booths, 20 podcasting booths with two microphones.

 

 

 

[19:51] You have the ability to, and we'll have Ecamm installed on every single one of the computers in the booths where you can actually find someone that you're vibing with at the event and go into a room and sit down and have a podcast with them right on the spot. You can actually stream to all your platforms right then and there. Because the biggest thing is the reason I do that.

 

 

 

[20:17] Is one, it's a benefit, right? And I think it's pretty cool to get people, you know, actually active. But the second reason is I don't trust everybody to go home with this information and then start a podcast. I don't trust y'all. Let's do while we're here, you learned something. Let's go on this little room, turn on this microphone, turn on this camera. And let me show you that once you start it, nobody dies. Yeah.

 

 

 

[20:43] The world does not come crashing to an end when you start. in our head, we think that something is going to happen in a bad way once we turn on the camera and start talking. That's not going to happen. So let's just go in this room. You met somebody that was sitting next to you. You had a good conversation. You asked them for a sheet of paper. They gave you one. And you say, hey, let's go in this room and talk about it. Let's just get going. So I appreciate Ecamm for even believing in this vision. So we literally got a whole room dedicated to you being able to go in there and let's just have a conversation let's do it i think yeah because it's brilliant that practical action like do right away i really trip out at conferences where everybody got their notebook out and everybody be writing down all these notes every conference i go to dude send us your slide deck i don't like slide decks but we got to have one okay cool because my slide deck i send the slide deck they're like that's your slides yeah Yeah, pictures, one word on each slide.

 

 

 

[21:43] They look at me like, oh, this is going to be a weird session. Dude, don't put stuff on his deck. Because I want you to read. Bro, I could write you a book if I want you to read. I want you to hear what I got to say and then go do it. Like, I really don't want you to sit up there reading my novel. Like, this is dumb. Everyone does it. And I got total feelings about it. And it's taken a long time to get even the event producers to get past that concept. up. But now my room be crowded, my room be making a lot of noise. And they'd be like, dude with no deck, he loud over there. What's going on?

 

 

 

[22:18] You need a dude with no deck t-shirt. My deck homie, like you need to do this stuff right away. If you don't, like imagine all babies just watch everybody else walk and be like, yeah, I'm gonna do that one day. They just never grew up. You know, a whole bunch of people scooting around in their butt to this very day.

 

 

 

[22:37] Oh my gosh yeah i think there is something to be said for just like actually getting in and seeing what it's like because even if people do like i'm i'm i'm the people that doc hates where i like i take copious notes on everything because i have to physically write down for it to stick in my head like i can't type it i have to like actually write it down so i use a rocket book write everything down but then i if i don't go back like if i don't skip the parties and go back to my hotel room and like actually open up the thing and get in it and use it, it's gone. It's not happening. So I'm the person that has to be like dragged over to the podcasting booth and space and being like, no, no. Okay. Now we're going to do this together. We might fail at it. We might look silly when I push the wrong buttons, et cetera. But there are people that are there to be able to show you and help you and guide you through it. And I do think that that's important because you have people who are like introverted and shy where it's already a big thing for them to be out at like at an event you have people who are these are all the people that doc close your eyes doc you have people who are afraid to ask questions right like who are just sitting there and they want to learn more but they don't even know like what to ask or you know how to.

 

 

 

[23:47] How to phrase what they want to learn and then there are people that don't even know what they don't know and what's crazy about a lot of it's in podcasting is because it's you know because it's audio and because it's video you don't know what goes on behind the scenes like you could be watching this right now, you have no idea how we're producing it. You have no idea that Luis is sitting behind the scenes right now, probably like eating his cheeseburger, like watching to make sure everything is fine. Like you don't know what goes into it. Right. So it, I think it's, that's, it's been a big mission for us at Ecamm is that like, when we go out to events.

 

 

 

[24:21] It's not that we're trying to be salesy. It's not that we're trying to push you to buy something. That's great. That's great for us. That's great for everyone. But if you don't see it, if you don't actually experience it, Doc can get up on the stage and talk about it. But if you don't see it, if you don't experience it, you're not even going to know what your questions are. You're not going to know how it works or how it might work for you because you don't know what's possible. You might know what you've heard or seen, but that's different than what it is to actually produce it. And I say this as someone that like forced myself to jump in. I like, I forced myself to be like, how do I do it? Podcasts like Katie's podcast is awesome. But at first I would put my notes is one thing. It's the people that copy every slide because I don't do that. But I context that won't make any sense to you later, but like you should take notes if you're a note taking person, right? Like, and, and I'm going to say this to everybody because I just want people to get this word out of their face. There's no such thing as an introvert. An introvert is a person that doesn't like the present company because every one of those people around somebody that they down with or their homies or their spouse or whatever, you cannot get them to shut up. It doesn't play well with strangers, right? I feel like an introvert on the other side of the house. Lady, just be quiet. I can't get her to shut up. But we go somewhere with other people and it's like.

 

 

 

[25:45] And it's just you know so but again people use those words as an excuse not to do the work and i'm i just like to take excuses from people i am very good at that that is my favorite thing in the world your maximum effective range of your excuses zero feet let's go love it, so who are the some of the who are some of the speakers that are at the event

 

 

 

[26:07] david what are are some of the topics that you're most excited about oh man we got doc rock.

 

 

 

[26:20] We all we have some incredible incredible speakers and everybody that's there is not just motivational or just because they're a name there are people who are practitioners practitioners. Everybody that's taking the stage is a current practitioner in the space. So we have B Simone, who's literally launched two multimillion dollar podcasts. Two of them have gone straight to number one and not because she's a big name, because we see celebrities all the time who can't get to number one with podcasting. This isn't about a celebrity game. You have to have something meaningful to say. You have to be able to put it together well, And people have to like what you're talking about. You have to have your tribe. So B. Simone is going to be talking about how she launches everything that she launches that becomes successful. Tasha K has built an empire around current events and being herself, incredible personality. We got Omar El-Takori who is teaching the basics of what type of camera, what type of lights, How do you achieve a million-dollar production look on a shoestring budget? He's the best in the world at doing that.

 

 

 

[27:38] We have Tyshawn. And Ryan, who have a podcast called A Harley Initiated, they're absolutely crushing it and monetization through this world on YouTube. And they really, really have built a tribe of people around a relationship space. So they're going to be talking about how they build their YouTube subscribership and their monetization. We have Will, Tom's and Ryan Wilson from The Gathering Spot and Rick Philly who have membership communities. So they're going to be teaching how do you build a community?

 

 

 

[28:12] That's super helpful. Donnie Wiggins is going to be teaching how you can use podcasting to build a current business. So not everybody wants to be a podcaster, but you have a business and you need to figure out how to drive more sales and more traffic to the business. Well, a podcast is a perfect marketing arm for whatever else you have going on. And we've got dozens of workshops going on, dozens and dozens of speakers. And I'll be speaking as well. So, Maude Water, one of the best content creators, and he understands driving engagement on Instagram better than anybody I know. So, he's going to be teaching that. that a group of people who shot a movie and sold a movie and shot another one, they're going to be teaching how you can get into the film industry. So not just podcasts, there's so many different topics we're going to be talking about.

 

 

 

[29:05] Yeah, I think it's, that's awesome. It's so important to to like, podcasting touches so many other spaces that I love that it's not just like, how to start a podcast, podcast hosts, like, like all the very kind of like, it's not only the kind of the basics or the stuff that is obvious, for lack of a better word, but you're really getting people to think that no, like, you could be wanting to get into podcasting, like you said, because you want to grow your business, you don't actually want to be a podcast host. But you want to be able to understand what the space is like. I think it's important to pull in a great, varied audience. It sounds like you have a lot of really different kinds of topics, which I think is hugely important. Also, we just locked this one in. So Gary C., he has a podcast agency.

 

 

 

[29:56] And he has multimillion-dollar agreements with companies, and it's his objective to find podcasters to give these deals to. So he's going to be talking specifically from the monetization of how this thing works. How do you connect with different brands? How do you get your podcast sponsored? Where do you get these ads from? So he's an incredible, incredible person. And he's making a lot of noise in this space. He has hundreds of podcasters that he pays on a monthly basis through advertisers. It's really the most complete podcasting event that exists today. That and you know and again i think the key here i love what you're saying about um even just coming up with a name for your podcast and things people really don't understand and we say this and it almost sounds cliche but it's so cliche it's almost equivalent to breathing you really do just have to start you have

 

 

 

[30:52] no idea what's going to come out of just starting um many many years years ago, there was a lady, Ruth Wakefield, and she was baking and she was going to make chocolate cookies. And then she didn't have bacon chocolate.

 

 

 

[31:07] She was like, oh, I'm screwed. I mixed all this stuff together. What I'm fitting to do a Nestle's bar and put the little pieces of chocolate in the dough. She cooked them joints. And somebody was like, these are good. What are you going to call them? I don't know. Chocolate chip cookies. All right. That's a good name. Ain't nobody up in here listening to this right now ain't drooling over a chocolate chip cookie right now. Mrs. Fields stole it, made it doper, but Ruth Wakefield invented a chocolate chip cookie by accident.

 

 

 

[31:38] And has she just like, oh, I can't do this. I got to give up. Well, these ain't fitting to be no good. I'll throw this out. Yeah. None of us would be Chippahoy and nothing. So like you really like even the popsicle dude left a soda outside by accident and it froze and he liked it. So he started leaving sodas outside by accident on purpose. His friends would come around. We want one of those frozen sodas because back in the day, freezers weren't like the way we have it, you know. So even a popsicle was an accident and people are still, you just don't know what you're going to get. You don't know how it's going to grow. You have no idea what it's going to turn into, but I tell you what, it won't turn into nothing. There's some notes. Notes. They never did a damn thing.

 

 

 

[32:26] Oh my gosh. Yeah. I'm excited. I'm excited. I'm super excited. Yeah. I think it's going to be a great event. And I will say, I think what drew me initially was this concept of when I was watching your promo video for the event, you did. You have these almost really cool, I've been calling them podcasting pods, which maybe sounds redundant, but they're these cool white orbs. So it looks really cool. So again, I'll just say there's There's such opportunity at events like this, at this specific event, where it's just an opportunity to play and push buttons and ask people. Everyone, when they're at events like this, they're there to talk with other people. They're there to answer your questions. You were just saying there is a guy out there who literally is working with podcasters to help fund their shows. That guy should be so popular. every time he walks by there should be a crowd of people behind him like the Pied Piper this is right like the Pied Piper I just think it's it's such an amazing opportunity and yeah I just like.

 

 

 

[33:41] What like captured me was just this feeling of like the excitement in the room everything just looks really cool like i just it was in kid mode where i was like i just want to push all the buttons and i want to like i want to like i want to have ecamm in those booths i want to like i want to be able to like talk to people and like feed off of that kind of energy and excitement because you do you leave these events and like hopefully in addition to your copious pages of notes you leave with just like the right people to ask later like the if you can take one thing from the event it's like it's like the one person that you can call later that you can be like hey i like i want to have you on my show hey i want to pick your brain about this i want to like that's how we all win is is getting to know the people better and learning from them not even just during the event but later like these are the people in your community they're people that um that you call you know like people like i like i call doc where i'm like i don't know what happened to my microphone what the heck or you know something like weird happens i have a go-to list of people that i can call so yeah events like this are super important it's really funny how that works out too because yesterday i gotta know how to do all of this but yesterday i ran into a brick wall i'm like daniel daniel and louise is like yo dummy you gotta click this and this i'm like shut up i taught you. But it's, it happens.

 

 

 

[35:03] And sometimes you just really need those extra people. So these events are good because you get to see what other people are doing and learn from each other and grow. And you, you mentioned two words earlier that are like, I live my entire life about, and that's intent and purpose. Right. And I think it's very important that you do things with intention. I think it's very important that you find a purpose right away. Cause purpose is like the grease to everything. Like purpose don't have headache, purpose ain't sick, purpose ain't tired purpose don't feel like doing it like none of that stuff comes up because i have something i need to do you know what i mean and it doesn't you know all y'all folks with kids you know what it is because you've done it before right that nothing will stop you from like helping them get something done right that's a level of purpose that you have to attach to these things and people just are starting to figure that out so i love the fact that you're giving people an opportunity to learn that type of stuff and to just, again, come in and do this. So for anyone who's sitting on the fence and hasn't copped the ticket yet, I don't know what's wrong with you, tell them what they need to do.

 

 

 

[36:09] Go to PodcastSummit.com. What I'm going to do is I'll have a code, an ECAM code. So we'll just use ECAM as the code, E-C-A-M-M. You'll get a special discount at checkout. So go to PodcastSummit.com. Pick which level you want. I recommend VIP or better because you'll get all of the recordings at the end of it. You'll get all the recordings because we have three workshops going on at the same time. So you may miss some stuff. You don't want to miss anything. So you'll get all the recordings for absolutely free. And, yeah, man, be in the building. Podcast Summit dot com, Atlanta, July 4th and 5th. Y'all are off work anyway. So come down to Atlanta. It is going to be an incredible, incredible.

 

 

 

[36:57] And I do want, like you said, Doc, come with some intentionality. Don't come just to be in the building. Before you get there, make a little list of questions you need to answer to. And do not leave Podcast Summit without getting those questions answered, okay? You have to go in knowing, I want to launch a podcast, and I need to know all of the things it's going to take for me to launch by the time I leave here. And I promise you, it's not as difficult, it's not as complex as you think or you've created in your head that it is, okay? Okay, so podcastsummit.com, use code ECANN, and I'll see y'all in Atlanta July 4th and 5th. Man, that is so good. I love that it was July 4th and 5th because the second that, like right before you were saying that, I was like, you don't have any excuses because we know you're not, you're like, you're not at work. So unless you're in Canada, if you don't want to cook out with your family that day, anyway, you don't see these folks all the time. It's hot. You want to be inside. Air conditioning. Exactly, exactly, that is so good. I love the timing of it, the timing of it is incredible.

 

 

 

[38:05] That key takeaway come with the question in mind like i have legit watched people go to sessions and they sit there they have no question they don't ask and we get out in the hallway we're walking around like hey where'd you in the last session yeah hey uh do you know the answer to this question i was like your homie asked and you didn't raise your hand like he was there it's not he didn't get to you like five people asked the question five people got answered he had time and And you didn't ask it. All right. I do know the answer, but still like, what are you doing? Like, come with it, come with it, write it down, be prepared to get those things taken out.

 

 

 

[38:42] And that's even for you guys who are listening to this, right? If you ever have questions, you can always send it to us. But if you don't ask, like you're never going to get the answer. So it's really, really important to, to put yourself out there and ask that question. Right. And I love what you said. You're going to finish this episode and nobody died. everybody gonna walk yeah we're we're also gonna hold you accountable because like like ecamm is in the house right like on the property so we're gonna be like hey what are your questions we expect for you better be ready and if ain't nobody in the pie i'm gonna just grab people like you you come here sit down i'm a retired judge sergeant y'all done screwed up i'm a drag just got really threatening really quickly really threatening.

 

 

 

[39:30] Real quick and then jump in the pot and record your little episode and walk out and be excited for the country.

 

 

 

[39:39] Well what is good what is next for you david after on the other side of podcast summit hopefully a break and some relax and relaxation but after that what's next i wish man i wish after podcast Podcast Summit is the check for the next couple of months to make sure that people are implementing the things that they learned. So I want to just continue to follow up with the random Zoom calls and just with the attendees, because I want to make sure that it's stuck. And then you come back to Podcast Summit the next year on a higher level with different questions. So, you know, we're not we're not taking a break. Some people, they adopt the philosophy of five and two, where you work five days and you're off two days, which there's nothing wrong with that because you need a break. But I will work five years and take two years off. I just go.

 

 

 

[40:41] I mean, while we have the time, while we're here, let's go accomplish something. And you can break, you know, take breaks throughout the year. But at this event, I don't know if it's like decomposing. It's like to make sure it's easy to get the event and get the people there. But the hard part is when we start wanting to shepherd people and making sure that they're implementing. So that's the goal. How can we be more effective? I'm ready to go on tour right after, just to different cities. After y'all came to me, I go to you. So that's our plan. I'm coming to you. That's the work. Dude, Katie's good at herding cats. She got to deal with all of us.

 

 

 

[41:22] Queen of herding cats, yeah. That's super good. Oh, my God.

 

 

 

[41:27] Man, you said something, Justin, that really, really triggered a thought. And it is do not let me leave without showing you how to do the new ecamp for zoom because they your job got easier your job got way easier and you're gonna be like oh man how did this happen like don't worry it just happens but it is a game changer we uh we had a session with uh my homegirl who's from atlanta actually we had a session with her yesterday uh janice and she was interviewing her pastor and something wasn't working right and i was like oh girl you don't have to do that anymore you could just do it with zoom and she good good because i don't want to have to teach the pastor how to use ecamm right you know like god wasn't ready to do that and so we jumped on and then i said you know what this is hard to understand with just me and you let me throw the bad signal and they're like louise daniel and andy and neil paul like all the fellas hopped on real quick and she was like it's that easy and there's the look on her her face so i can't wait to show you you're gonna milk you're gonna be super good oh my gosh well wait david one more one more time where can people find you where is what are your youtube channel and instagram and all the great places for them to check you out good um our youtube channel social proof podcast you can look up social proof podcast that's also the name of the podcast.

 

 

 

[42:53] Just dropped a new page called The Hot Seat with David Shands so that's a really really cool show that we're doing and Instagram at sleep is the number four suckers but you can really find me in Atlanta July 4th and 5th at Podcast Summit Podcast Summit.com I love it we hope to see everyone there PodcastSummit.com Ecamm is your code no excuses we're coming for you let's go.

 

 

 

[43:20] Thank you. Thank you so much for joining us. I know you're a busy person, so we really appreciate your time. Cool. No problem. Thank you. All right, people, you know what it is. You can find everything you need to know about the Flow podcast at flow.ecam.com. What's really cool is Katie built this site using pod pages. And the feature that I love is you can leave us a voicemail. So you can go to me. I got a question. It's too complicated to type. You just hit the button and you can voicemail it in. We get those and we get excited when we get voicemail. So please drop us a voicemail. It could be a comment. in. It could be a question, some feedback, whatever you need to know, go there and check it out. And this will also allow you to get your podcast, wherever your podcast getting has got. And so YouTube, Spotify, tune in Amazon music, Apple podcast, the whole nine yards. So make sure you check out flow.ecam.com. Now this and every episode is sponsored by Captivate. And we love Captivate because Captivate is a hosting platform that has growth in mind. The Captivate platform will help you grow your podcast. There's a thousand places to host a podcast. You can host a podcast in a can of beans at this point.

 

 

 

[44:33] But if you want to know how to grow that podcast, check out Captivate.fm. There is a link on the show notes and just tell them that we sent you and they're cool and they like Star Wars. So there's that.

 

 

 

[44:47] They sure do. Well, from all of us here, thank you so much for watching and we will see you next time because this is,

 

 

 

[44:53] even though we're pre-recording this is our first episode back after break so it's like doubly excited we're here ahead of the game that's how that's how we roll we'll see you in july and beyond, flow riders out out bye everyone so.

 

 

 

[45:08] Music.