The Flow: Episode 123 - Get Seriously Unserious: How Play Fuels Creativity & Connection in Podcasting | The Flow

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<v Doc>Aloha Flow Riders and welcome to The Flow. I am your host, Doc Rock.

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<v Doc>And today we got a dope specialty guest. It's my partner in crime,

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<v Doc>my coworker, my bestie from another. I can't say that on this show.

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<v Doc>It rhymes with bestie. You understand.

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<v Doc>This is awesome. Like, I can't believe we've done this this long.

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<v Doc>And I know you've been on my show, but we didn't do Flow together.

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<v Doc>And Caleb has been on a crazy amount of inspiration and just hard work over like the last year.

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<v Doc>Mary Lou started something. Mary Lou was like, Caleb, read this book.

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<v Doc>And Caleb was like, whatever.

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<v Doc>OK, just for you. And then they blew up like they did something.

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<v Doc>I don't know what the heck they've been drinking.

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<v Doc>I don't know what kind of like injection happened. But somehow Mary Lou's homework

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<v Doc>turned into releasing the dragons like Brad, raw, raw, like a dungeon dragon.

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<v Doc>So that's probably not the intro we're supposed to do. but who cares because

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<v Doc>today we're talking about being seriously unserious with my fam caleb what's cracking hey.

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<v Caleb>I'm so excited to be here on my first ever flow right

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<v Doc>A year and a half later.

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<v Caleb>Right i'm like i write all the emails for the flow newsletter and i've never

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<v Caleb>been invited once that's crazy um

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<v Doc>You know invitation just kick the dough in.

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<v Caleb>I didn't have anything to talk about until now.

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<v Caleb>Um, but yeah, I, it was, I started making video for me, like a little,

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<v Caleb>almost a year ago, officially I started to a little over a year ago,

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<v Caleb>writing newsletters, um,

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<v Caleb>just for fun.

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<v Caleb>And then, um, I started the

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<v Caleb>video portion and I joined Mary Lou's video

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<v Caleb>creator club which is so awesome and um I told Mary Lou I'm like I really want

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<v Caleb>to go through the artist way um as I was telling everyone in my life for like

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<v Caleb>a month and then Mary Lou was like all right well we'll just do it and then

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<v Caleb>it became like an entire group challenge

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<v Caleb>that I was the only person that stuck to and halfway through I did try to quit

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<v Caleb>and Mary Lou was like, you are the reason we're doing this.

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<v Caleb>So you can't quit. And you started- I should have warned you.

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<v Doc>Don't piss her off. I should have warned you. I seen it in real life.

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<v Doc>Y'all don't want to see that. Let me let you know. It's not a good look.

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<v Caleb>So I finished it and it did change

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<v Caleb>my life. But it didn't change my life because of what's in the book.

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<v Caleb>It changed my life because of the intention I put into my creative practice

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<v Caleb>and like what I learned for myself.

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<v Caleb>Like if you go into the artist's way and do the entire 12-week process with

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<v Caleb>the intention to like come out a different person, you're not going to.

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<v Caleb>Like if you think the book is going to do it, you're not going to,

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<v Caleb>nothing's going to happen.

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<v Caleb>Like you might realize some things but if you don't

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<v Caleb>go into it with the idea of like i need to

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<v Caleb>like connect with my inner artist and like figure out what

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<v Caleb>i'm trying to say and what i want to say um then you're not going to get anything

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<v Caleb>out of it and i went in with the right mentality and learned so so so much about

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<v Caleb>myself um and that's why i'm here now i

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<v Doc>Like that um I'm going to put a link to a book in the chat real quick that is,

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<v Doc>I won't say it's similar.

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<v Doc>It's completely different, but it has a similar kind of effect on you.

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<v Doc>And have you ever heard of the book by Brianna West called The Mountain Is You?

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<v Caleb>No, I have not.

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<v Doc>Oh, fam, I'm going to put you on. I'm going to send one to your house today.

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<v Doc>It turns out, yeah, it's a very similar situation into what you just said about,

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<v Doc>okay, so like so many people sign up for these courses, right?

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<v Doc>Like, okay, like, oh, we're gonna take the podcast course. We're gonna do that,

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<v Doc>right? We can go to Skillshare.

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<v Doc>We're gonna get Mary Lou's editing course.

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<v Doc>Or even for me, back in the day, I took Ali Abdaal's PTYA, Part-Time YouTuber Academy.

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<v Doc>And I knew before I went in that I already knew what was in the course because

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<v Doc>I had been doing YouTuber before Ali's ever stepped onto the platform.

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<v Doc>And when I went in there, honestly, I kind of went in as a spy so that I can,

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<v Doc>you know, make something similar.

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<v Doc>And then the first thing I realized is way too much work. I don't want to deal

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<v Doc>with that much folks like that.

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<v Doc>And then the second thing I realized that the course ain't going to change you.

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<v Doc>You have to change you. The course is going to give you guidance and direction

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<v Doc>or whatever, but you still got to be on.

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<v Doc>And so in a way, what you just said is not dissimilar from buying a Peloton.

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<v Doc>And where's your coat right now peloton owners

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<v Doc>where is your coat if there is a coat on

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<v Doc>your peloton you must you know what we're talking about i'm just saying it's

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<v Doc>some extra stuff that blanket you know them packet them you know all the bags

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<v Doc>you pick up you know the tote bags we got like you know your tote your peloton

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<v Doc>is your tote bag rack or whatever yeah that's what it is you know that off.

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<v Caleb>Listed on facebook marketplace and accept accept that the 60 dollars a month

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<v Caleb>you're playing for the peloton membership would be better spent on a planet fitness

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<v Doc>Or at least it's at gbt and just

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<v Doc>get some more work done you know i'm saying you can spend

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<v Doc>it on a dark rock memberships let me put my foot with never mind um so the the

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<v Doc>thing that i was curious about is and i guess enlighten the people i believe

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<v Doc>we've had these conversations in the car But what made you start Seriously Unserious?

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<v Caleb>Yeah, so I started Seriously Unserious as a way of like, I was at Craft and Commerce.

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<v Caleb>It's ConvertKit, NowKit, their conference, not this last year,

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<v Caleb>but the year before that. So 2024.

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<v Caleb>And I knew that I needed to create, but I hated.

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<v Caleb>Being on camera, or I did in 2024. And it was like, my number one excuse was

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<v Caleb>like, I don't want to be on camera to create content.

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<v Caleb>Like I have ideas and I have things that I want to do, but it's like creating

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<v Caleb>on camera is not easy for me.

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<v Caleb>So I was like, well, do you know what is easy for me? Writing stuff down.

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<v Caleb>I love writing. I can write an email and 30 minutes and like send it out.

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<v Caleb>Um, so I just started taking an hour every Saturday to write two emails and

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<v Caleb>from my notes app. So I started writing down funny things or like things that

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<v Caleb>I was noticing in my life that made me giggle.

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<v Caleb>And I would just write a newsletter out to like the 30 people on my list.

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<v Caleb>And then I was like, Oh, this is really fun. I love being goofy on here.

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<v Caleb>It like evolved from here's what I'm doing in my life every week to here's like

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<v Caleb>funny ideas that I had every week. So like last week, I sent an email out about

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<v Caleb>what it would be like if the Teletubbies were on Real Housewives.

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<v Caleb>Like just something goofy. Like what if the Teletubbies were on their own season of Real Housewives?

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<v Caleb>Or like I wrote the week before that about Starbucks and their protein coffee

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<v Caleb>that they just launched.

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<v Doc>Oh, we saw that. We saw that in Seattle. I think Jill drank it. I don't know.

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<v Caleb>Well, because it was trending on TikTok. like protein is just trending generally in the health.

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<v Doc>A hundred. Protein flavored protein.

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<v Caleb>Right, exactly. And then there was a bunch of people like baristas that were

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<v Caleb>making the beverage wrong.

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<v Caleb>They were just using the protein milk instead of like mixing it in the proper

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<v Caleb>ratio. So people were getting like ricotta coffee given to them because the

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<v Caleb>protein milk was like curdling and making cheese when they applied.

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<v Caleb>So I like was like, I'm going to go and try it and make a video about it.

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<v Caleb>But like, that is not where I started. I started with like, what is an hour

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<v Caleb>a week I can give myself to create and release my creative juices and start them.

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<v Caleb>And then six months from then, I was

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<v Caleb>like, I want more people to be on my newsletter and read my funny stuff.

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<v Caleb>So I started making videos about the things that I would write and posting them on the internet.

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<v Caleb>And then I was like, well, I don't really know how to like describe what I'm doing.

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<v Caleb>It's just like whatever I'm making is just like really unserious content.

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<v Caleb>It's nothing serious at all, ever.

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<v Caleb>And then we were talking in group. I'm like, yeah, I'm just seriously,

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<v Caleb>I'm a seriously unserious person.

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<v Caleb>Nothing I ever say is like coming from a place of like genuine

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<v Caleb>Seriosity in my emails like unless it's

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<v Caleb>like an unserious state of the union which is like

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<v Caleb>an email outright once a quarter I'm never saying anything

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<v Caleb>that's like profound I don't want

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<v Caleb>to like it's not what I want my content

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<v Caleb>to be about and that's how the name came around and I

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<v Caleb>rebranded it from there and I did my first zine like a couple months ago I'm

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<v Caleb>working on zine to now and kind of created this club of people that get emails

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<v Caleb>every Sunday to help them fight off Sunday scaries and focus on like the goofiest part of life.

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<v Caleb>Because I really believe that what you do from five to nine is what makes your nine to five great.

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<v Caleb>So the more that people like are trying to fill their five to nine with side

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<v Caleb>hustles instead of fun and play, it like actively impacts and drags down the

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<v Caleb>work that they do that should be changing the world.

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<v Doc>Correct. A hundred percent, because strangely enough, and it sounds crazy,

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<v Doc>and I know everybody's going to say, oh, no, not me, not me. Lies.

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<v Doc>That impacts your worldview. So it can cause you to wake up the next day in

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<v Doc>that funk of, oh my God, something's fitting to happen, right?

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<v Doc>Like I know that once I started the 365 challenge, then I was normally creating

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<v Doc>videos during the time I would yell and scream at the TV about pumpernickels.

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<v Doc>But now because I'm creating content in that window and, you know,

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<v Doc>farting around in my studio, I still see what goes on.

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<v Doc>I just tend to watch it in shorter YouTube clips, taking a dump,

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<v Doc>waiting for something, whatever.

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<v Doc>You know, I don't sit there and spend at least like an hour and a half to two

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<v Doc>hours of the TV yelling at whatever the heck is going on.

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<v Doc>And I mentioned yesterday to the group of friends that there's legit two types

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<v Doc>of folks in the world, right?

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<v Doc>They're the folks who will spend an hour a day complaining about what's wrong.

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<v Doc>They just had a hiccup, but we back, Luis, we'll stick this two together.

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<v Doc>Trust me, you didn't miss nothing. And everybody said I was going to forget

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<v Doc>what I was saying, but I did it.

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<v Doc>So let's get back to the flow. I was just saying that, you know,

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<v Doc>there is, it's so easy to spend, you know, a lot of people spend more than an

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<v Doc>hour a day thinking about what's wrong with the world.

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<v Doc>And then there's a people that spend 10 minutes a day thinking about what's possible.

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<v Doc>And ask me which one of those people is living a better life.

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<v Doc>Like legit, it's such a huge thing to think about like, oh, you know,

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<v Doc>social media is bad and this is bad and blah, blah, blah, blah, blah.

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<v Doc>And if you're in that frame of mind, bro, that sets your tone,

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<v Doc>whether you think it does or not, because you see a dog and you're happy.

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<v Doc>You see your grandkids and you're happy.

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<v Doc>But anything that's not positively pushing your happy button,

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<v Doc>that's all of the negative stuff.

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<v Doc>But if you flip that and especially spend a lot of time focusing on yourself

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<v Doc>and what's dope about your life, yo, the rest of it starts to fall into place

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<v Doc>because now you see lights in places you aren't normally looking.

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<v Doc>Right when you think everything outside is dark and your only happiness is in

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<v Doc>your house then you stay in there and then you go outside and i'm afraid someone's

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<v Doc>gonna rob me don't nobody wants your stuff dog like sorry brandon but like for

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<v Doc>the most part don't nobody wants your stuff like like mind your business go

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<v Doc>have some fun all right so i have one last question because you said something that really.

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<v Doc>Sort of stuck to me and i'm curious about this

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<v Doc>because number one my bestie other bestie is lou and unfortunately she and i

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<v Doc>have an addiction to the camera so what is it that makes a person say i don't

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<v Doc>like being on camera like where did that come from i'm just curious.

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<v Caleb>It was like never about me not like being on camera i

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<v Doc>Guess that's what i thought that's what i wanted to hear.

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<v Caleb>Better words like i i don't have

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<v Caleb>a problem getting on camera and talking like i mean i've

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<v Caleb>done podcasts and videos with ecamm

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<v Caleb>for forever it's not about that it was just like i don't have something to say

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<v Caleb>on camera like i don't think the video content is what would make me happy like

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<v Caleb>it doesn't my brain doesn't start with let me record this you

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<v Doc>Hear that maryla my brain doesn't start with let me record this Mary Lou brain

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<v Doc>star with let me record this with three angles.

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<v Caleb>My I'm like my brain has like gotten there

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<v Caleb>but it my brain starts with that's so

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<v Caleb>funny what if I like I should write that down and

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<v Caleb>then it's like well I'm right now I'm riffing on it for a little

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<v Caleb>bit so I'm like let me write down some of the riffs that I did like if I go

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<v Caleb>into my notepad and pull up like the things that I've written down um okay this

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<v Caleb>is my last note diner themed shoe and then release exclusive diner mug with

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<v Caleb>lipstick stain and sticker

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<v Caleb>Like not funny, but I'm like, that would be so fun to like, I went and the reason

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<v Caleb>I wrote this down was because I went to a diner on Sunday.

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<v Caleb>I got a mug that wasn't washed well and there was lipstick on it.

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<v Caleb>And I, instead of asking for a new mug, I just put a straw and drink the coffee

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<v Caleb>out of it because I don't care.

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<v Caleb>But I'm like, but that's so diner core to have a lipstick stained mug.

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<v Caleb>So like, those are the things where I'm like, I'm just experiencing life and

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<v Caleb>writing it down and then circling back to it.

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<v Doc>Yeah. And it's funny because now that I might be speaking sideways,

00:15:15.723 --> 00:15:19.323

<v Doc>y'all could tell me if I'm differently wrong, but I feel like now that the technology

00:15:19.323 --> 00:15:21.643

<v Doc>for all the commercials about like, it doesn't come off.

00:15:21.723 --> 00:15:24.303

<v Doc>Look, it lasts all day. It's a shine all day long.

00:15:24.563 --> 00:15:27.503

<v Doc>That it's harder for the general running through the hot wash.

00:15:27.683 --> 00:15:30.203

<v Doc>You know, we have that little machine and it just a tray slides it through.

00:15:30.363 --> 00:15:31.983

<v Doc>I don't think it takes it off right away.

00:15:32.183 --> 00:15:35.863

<v Doc>It kind of needs something that really de-bonds that grease.

00:15:36.283 --> 00:15:41.103

<v Doc>Right. And so it may have been clean with the hottest water possible.

00:15:41.103 --> 00:15:43.543

<v Doc>But the new technology make that joint stay stronger.

00:15:43.743 --> 00:15:48.303

<v Doc>So now there's surfacting companies have to make something that dissolves cover

00:15:48.303 --> 00:15:52.423

<v Doc>girl or Chanel number 16, whatever that color is. I don't know.

00:15:52.523 --> 00:15:53.523

<v Doc>Something red, I'm assuming.

00:15:53.963 --> 00:16:02.663

<v Doc>Anyway. So you, you, um, you went into this mindset a little bit in order to help people learn that.

00:16:03.683 --> 00:16:11.823

<v Doc>Play an intentional play is completely different from chaos and, laziness.

00:16:12.403 --> 00:16:16.603

<v Doc>And I kind of like that because I feel like when we get together,

00:16:16.803 --> 00:16:18.563

<v Doc>yo, we're full clown nonstop.

00:16:18.743 --> 00:16:22.143

<v Doc>However, we're getting crazy amount of work done.

00:16:23.023 --> 00:16:29.223

<v Doc>And I think it drives some of our co-workers insane because they look like we

00:16:29.223 --> 00:16:32.963

<v Doc>goofing off, but we actually handling our business and everybody else be like,

00:16:33.063 --> 00:16:36.243

<v Doc>oh, my God, the world's going to collide and it's going to crash and whatever.

00:16:36.543 --> 00:16:41.423

<v Doc>And that's just not me. Like, I have never been skies going to fall like this

00:16:41.423 --> 00:16:42.583

<v Doc>going to sound hella dark.

00:16:42.763 --> 00:16:46.703

<v Doc>But under serious gunfire and bombing, I'm still like I'm walking out of here

00:16:46.703 --> 00:16:49.783

<v Doc>today because it's not it's not today's not my day. Like, I just don't think

00:16:49.783 --> 00:16:53.003

<v Doc>about it like, oh, my God, I'm going to, you know, catastrophize.

00:16:53.443 --> 00:16:58.703

<v Doc>So I think maybe that pisses people off where they're pissed off that there's

00:16:58.703 --> 00:17:02.223

<v Doc>something happening and I'm still like, all right, let's go.

00:17:03.663 --> 00:17:06.823

<v Doc>But traffic, though, traffic messes me up.

00:17:06.923 --> 00:17:12.643

<v Doc>I don't know why I can do war zone traffic. No, but what is it about you that

00:17:12.643 --> 00:17:19.743

<v Doc>made you come to this conclusion that like intentional play is the answer? Cause I love this.

00:17:21.222 --> 00:17:25.202

<v Caleb>Well, it was a lot of life learning and listening to Doc,

00:17:25.382 --> 00:17:31.762

<v Caleb>unfortunately, because I think it was like two or three years ago where I was

00:17:31.762 --> 00:17:36.402

<v Caleb>just so bent out of the frame over something that did not matter at work.

00:17:36.642 --> 00:17:39.902

<v Caleb>And Doc was like, one day when you're older, you're going to realize that nothing

00:17:39.902 --> 00:17:43.642

<v Caleb>matters. And then when you realize that, your life is going to be so much better.

00:17:44.242 --> 00:17:48.582

<v Caleb>And I was like, oh, I was like, wow, that sucks.

00:17:48.622 --> 00:17:51.902

<v Caleb>And I have to wait until that happens. And so like anytime I would get bent

00:17:51.902 --> 00:17:53.542

<v Caleb>out of the frame at work, I would

00:17:53.542 --> 00:17:58.582

<v Caleb>literally be like, I just wish I didn't care like so much about this.

00:17:58.682 --> 00:18:05.402

<v Caleb>And it's not that I'm like releasing the importance of my job or like releasing

00:18:05.402 --> 00:18:07.462

<v Caleb>the fact that I care about it.

00:18:07.462 --> 00:18:13.462

<v Caleb>It's that there's so many things in my life that I don't have control over,

00:18:13.462 --> 00:18:18.442

<v Caleb>but the only thing that I always have control over is my perspective and my

00:18:18.442 --> 00:18:19.782

<v Caleb>ability to enjoy the moment.

00:18:20.402 --> 00:18:26.642

<v Caleb>And so it's like, I'm almost 30 and I know that if I'm not having fun,

00:18:26.802 --> 00:18:30.522

<v Caleb>that I can remove myself from any situation that I'm in where I'm not having

00:18:30.522 --> 00:18:33.062

<v Caleb>fun, or I can find a way to have fun.

00:18:33.062 --> 00:18:37.562

<v Caleb>And if you want me to show up and be my best version of myself,

00:18:37.762 --> 00:18:39.942

<v Caleb>it means that I should be having fun doing it.

00:18:40.262 --> 00:18:42.362

<v Caleb>Because if it's not fun, I don't want to be there.

00:18:42.922 --> 00:18:48.002

<v Caleb>And I am at the place in my life with my finances, with my relationships,

00:18:48.002 --> 00:18:55.762

<v Caleb>with my job, with my passions, that if I am not having fun, I don't want to

00:18:55.762 --> 00:18:57.202

<v Caleb>do it. And I don't have to.

00:18:57.742 --> 00:19:01.822

<v Caleb>I have the freedom to say, no, I'm not having fun anymore. I'm going to go.

00:19:03.602 --> 00:19:09.802

<v Caleb>And so when I realized like that portion, it was what gave me permission to be like, oh,

00:19:11.104 --> 00:19:16.924

<v Caleb>why don't I have fun at work all the time? Or like, oh, I have more fun writing

00:19:16.924 --> 00:19:20.344

<v Caleb>emails in the morning when I'm having coffee than I do in the afternoon.

00:19:20.524 --> 00:19:25.704

<v Caleb>So why do I go ahead and stop writing emails in the afternoon and start writing emails in the morning?

00:19:25.944 --> 00:19:30.244

<v Caleb>Why don't I change my workflow? So it's like, okay, if I send an email out Monday,

00:19:30.364 --> 00:19:34.604

<v Caleb>Wednesday, and Friday, that means that my Monday and my Friday are going to

00:19:34.604 --> 00:19:37.764

<v Caleb>be my busy days. I'm never going to schedule a meeting on Monday or Friday.

00:19:37.904 --> 00:19:40.944

<v Caleb>So that way I never have to worry about conflicts if I take a long weekend.

00:19:41.864 --> 00:19:45.404

<v Caleb>I am always going to start those days at a coffee shop. So I have a reason to

00:19:45.404 --> 00:19:47.704

<v Caleb>get out of bed on the days where it feels hard to get out of bed.

00:19:48.024 --> 00:19:52.164

<v Caleb>I'm like gamifying every aspect of the things that I don't want to do in my life.

00:19:52.464 --> 00:19:57.304

<v Caleb>Because for me, it makes it easier to show up and have fun and be an enjoyable

00:19:57.304 --> 00:20:02.504

<v Caleb>person to be around when I take time to find the things that I love and put

00:20:02.504 --> 00:20:05.684

<v Caleb>them in and nest the things I don't like around them.

00:20:06.904 --> 00:20:11.184

<v Doc>Yeah. I love this idea. You said something super important.

00:20:11.804 --> 00:20:18.584

<v Doc>And that is about understanding it's your perspective. It's how you see it.

00:20:18.704 --> 00:20:23.484

<v Doc>Like we can be in a 10 foot room with five feet of water and go,

00:20:23.644 --> 00:20:26.584

<v Doc>oh my God, you know, when the water gets to six feet, we're drowning.

00:20:27.084 --> 00:20:31.924

<v Doc>Or you can be like, y'all, let's grab a bucket and start throwing and let's

00:20:31.924 --> 00:20:33.444

<v Doc>see who could throw the most buckets, right?

00:20:33.624 --> 00:20:35.944

<v Doc>Let's get a Home Depot bucket so we can throw it faster.

00:20:36.344 --> 00:20:38.884

<v Doc>Like it's just a different, like a different approach. Cause like,

00:20:39.004 --> 00:20:44.324

<v Doc>yeah, if you look at it and of course this is super cliche like oh my god this is a thousand mile walk,

00:20:44.884 --> 00:20:49.044

<v Doc>yeah but we can knock it out like you know one mile at a time heck we that's

00:20:49.044 --> 00:20:56.784

<v Doc>what i said for 365 don't do a 365 day challenge do a three-day challenge 130 times i.

00:20:56.784 --> 00:21:02.384

<v Caleb>Just watched this crazy youtube video as i so often do um where this person

00:21:02.384 --> 00:21:08.244

<v Caleb>ate beans every day until he ran a marathon and it wasn't about

00:21:09.691 --> 00:21:13.671

<v Caleb>It wasn't about how many days he had until he ate the beans.

00:21:13.851 --> 00:21:16.291

<v Caleb>It was how many cans of beans he had to eat.

00:21:17.491 --> 00:21:23.471

<v Caleb>So he's like, you can't eat like your body weight and beans in one sitting.

00:21:23.731 --> 00:21:27.511

<v Caleb>You have to think about it from like the can of beans that I'm going to eat.

00:21:27.651 --> 00:21:31.291

<v Caleb>Like I can eat only eat the amount of beans I'm going to eat by can.

00:21:31.711 --> 00:21:35.951

<v Caleb>So he just numbered all the cans and he just was like, all right, this is can number one.

00:21:36.511 --> 00:21:40.151

<v Caleb>Like and was eating five cans of beans every day. and that's all he ate.

00:21:40.811 --> 00:21:42.851

<v Doc>Oh, Fanta's fiber intake is on point though.

00:21:43.111 --> 00:21:49.031

<v Caleb>Right, crazy. And so I'm like, that's kind of the mentality I have where it's

00:21:49.031 --> 00:21:56.351

<v Caleb>like, I can't change the fact that I have to have a job for the foreseeable future.

00:21:56.491 --> 00:22:00.231

<v Caleb>Like there's mostly nothing I can do to change the fact that I have to work.

00:22:00.451 --> 00:22:03.371

<v Caleb>And also the times where I've taken a ton of time off of work,

00:22:03.511 --> 00:22:05.971

<v Caleb>I find a way to assign myself work.

00:22:05.971 --> 00:22:08.831

<v Caleb>So i know that working isn't

00:22:08.831 --> 00:22:12.831

<v Caleb>the problem it the mindset is like

00:22:12.831 --> 00:22:17.011

<v Caleb>correct being on camera was never the problem the

00:22:17.011 --> 00:22:20.631

<v Caleb>mindset was and so when i realized

00:22:20.631 --> 00:22:26.511

<v Caleb>hey the thing that i enjoy doing is writing newsletters and i can write two

00:22:26.511 --> 00:22:32.451

<v Caleb>in an hour then that meant i could write one for this week and then I could

00:22:32.451 --> 00:22:36.271

<v Caleb>write the next week's email and then I could add another hour of free time in

00:22:36.271 --> 00:22:39.471

<v Caleb>my week and look at next week's email and be like, all right,

00:22:39.671 --> 00:22:43.831

<v Caleb>what are the things in this email that are worth promoting or sharing about

00:22:43.831 --> 00:22:46.411

<v Caleb>on social media or like creating a video around?

00:22:47.691 --> 00:22:50.251

<v Caleb>And then I would spend an hour creating a video.

00:22:51.579 --> 00:22:54.679

<v Caleb>And then I had a social media strategy to support my newsletter.

00:22:55.339 --> 00:22:59.259

<v Doc>Like this. I like this. All right. So we're going to get people out here having fun.

00:23:00.159 --> 00:23:05.499

<v Doc>What would you say is the best way to get it started?

00:23:05.739 --> 00:23:09.599

<v Doc>Like, how do you help someone shake this seriousness? Because I believe,

00:23:09.819 --> 00:23:14.439

<v Doc>similarly to you, that I was telling somebody this yesterday.

00:23:14.679 --> 00:23:18.159

<v Doc>He's a relatively new Ecamm user. And his first thought was like,

00:23:18.199 --> 00:23:19.219

<v Doc>how do I get remote producer?

00:23:19.339 --> 00:23:22.279

<v Doc>And how do I hire somebody to make my show? and I was like, yo,

00:23:22.479 --> 00:23:23.299

<v Doc>pump your brakes, poppy.

00:23:23.759 --> 00:23:27.819

<v Doc>Everybody downloads Ecamm and they want to go straight to driving F1.

00:23:28.099 --> 00:23:31.979

<v Doc>But you still don't learn this permit. What you should do is five or six shows

00:23:31.979 --> 00:23:35.099

<v Doc>with you and your best friend just drinking a beer and talking smack.

00:23:35.259 --> 00:23:38.479

<v Doc>You can delete them, but just so you can learn how to use the program.

00:23:38.659 --> 00:23:43.319

<v Doc>Because even if you're going to hire somebody else, it's helpful if you know how to use the program.

00:23:43.659 --> 00:23:49.039

<v Doc>But everybody wants to come out of the gate creating ESPN, pardon the interruption,

00:23:49.879 --> 00:23:56.099

<v Doc>or, you know, some other, you know, Andy Cohen, Bravo, throw a couple glasses of wine around.

00:23:56.299 --> 00:23:59.179

<v Doc>And it was like, no, fam, start with what we're doing. Just two people talking

00:23:59.179 --> 00:24:00.639

<v Doc>on the channel. Like, start with that.

00:24:01.019 --> 00:24:04.779

<v Doc>And then, of course, so the next question is, well, how do we get somebody to design a dope overlay?

00:24:05.679 --> 00:24:09.619

<v Doc>You don't. You just use a basic overlay because your goal in the beginning is

00:24:09.619 --> 00:24:10.559

<v Doc>to learn what you're doing.

00:24:10.879 --> 00:24:16.439

<v Doc>And this overlay looks cool, but it is just a gradient background, two windows and a logo.

00:24:17.239 --> 00:24:21.039

<v Doc>You can ignore the QR code, but that's just two logos if you think about it.

00:24:21.239 --> 00:24:23.739

<v Doc>So this is actually a relatively simple layout.

00:24:24.019 --> 00:24:26.719

<v Doc>It doesn't make the conversation any more terrible.

00:24:27.319 --> 00:24:30.119

<v Doc>Matter of fact, make the conversation better because you're not busy staring

00:24:30.119 --> 00:24:31.999

<v Doc>at a bunch of things twirling around on the screen.

00:24:32.139 --> 00:24:36.559

<v Doc>You're looking at two extremely cute people explaining you how to get your act right.

00:24:36.559 --> 00:24:44.819

<v Doc>So I think and so like, yeah, how do we help people shake this concept of I

00:24:44.819 --> 00:24:48.219

<v Doc>gotta be quote unquote professional?

00:24:49.635 --> 00:24:53.095

<v Caleb>Um, I would say there's three different ways to do it. So if you're in the audience

00:24:53.095 --> 00:24:57.735

<v Caleb>right now, and you're not sure which one you want to do, pick one of these three ways.

00:24:58.355 --> 00:25:05.375

<v Caleb>At first, I would write down 10 goals you had when you were a kid of like what

00:25:05.375 --> 00:25:06.595

<v Caleb>you wanted to be when you grew up.

00:25:07.515 --> 00:25:12.055

<v Caleb>And when you have those 10 ideas or those 10 like professions or jobs that you

00:25:12.055 --> 00:25:14.335

<v Caleb>wanted when you wanted to be up when you wanted to grow up,

00:25:14.675 --> 00:25:23.355

<v Caleb>find one action item that you could take for the next 10 weeks to take one step

00:25:23.355 --> 00:25:24.375

<v Caleb>towards each of those goals.

00:25:24.595 --> 00:25:28.755

<v Caleb>So if you wanted to like be a rock star growing up and playing guitar,

00:25:29.255 --> 00:25:31.955

<v Caleb>then take an action item on that.

00:25:32.315 --> 00:25:35.635

<v Caleb>I don't care if it's buying guitar hero and playing guitar hero this week,

00:25:35.635 --> 00:25:38.795

<v Caleb>or if it's like getting one voice lesson

00:25:38.795 --> 00:25:41.695

<v Caleb>and taking one voice lesson

00:25:41.695 --> 00:25:47.835

<v Caleb>even if you're bad like you can do anything or if it's going to karaoke like

00:25:47.835 --> 00:25:53.115

<v Caleb>there are things that you can do to like fulfill that need of an inner child

00:25:53.115 --> 00:25:57.195

<v Caleb>or that that goal you had when you were young that will help you engage your

00:25:57.195 --> 00:26:01.315

<v Caleb>core of play again another thing you can do is get comfortable with failure

00:26:02.967 --> 00:26:06.627

<v Caleb>Because failure is not a bad thing.

00:26:09.047 --> 00:26:14.247

<v Caleb>Every, the easiest way you can like identify failure and redirect it in email

00:26:14.247 --> 00:26:16.527

<v Caleb>marketing is seeing unsubscribes.

00:26:16.867 --> 00:26:20.147

<v Caleb>People will unsubscribe for every email I send at work always.

00:26:20.487 --> 00:26:23.467

<v Caleb>It just is the nature of how email works.

00:26:23.647 --> 00:26:29.027

<v Caleb>It doesn't mean that your email was bad. It doesn't mean that you were sending too many emails.

00:26:29.207 --> 00:26:33.527

<v Caleb>There's literally no meaning to the amount of unsubscribes that you get.

00:26:34.187 --> 00:26:39.787

<v Caleb>The reality is when someone leaves your list, it means that your list is more

00:26:39.787 --> 00:26:41.287

<v Caleb>aligned with your core audience.

00:26:41.327 --> 00:26:45.087

<v Doc>With your people, correct. And I've accidentally unsubscribed to this before

00:26:45.087 --> 00:26:49.667

<v Doc>because I have a software, same box, it's very easy to actually do it.

00:26:49.727 --> 00:26:51.647

<v Doc>And I'm like, oops, I didn't mean to do that, but it's too late.

00:26:52.367 --> 00:26:55.487

<v Caleb>Right, and it's like, it's not bad. It's not a bad thing.

00:26:55.667 --> 00:26:59.807

<v Caleb>So like what might be wired as a failure to you doesn't mean that it's a failure.

00:26:59.807 --> 00:27:05.807

<v Caleb>If you go to a comedy show and you watch someone bomb, that's not a failure. It's uncomfortable.

00:27:06.827 --> 00:27:11.187

<v Caleb>But most things are in life when you do poorly at them.

00:27:11.527 --> 00:27:12.687

<v Doc>It's a stepping stone.

00:27:13.167 --> 00:27:18.367

<v Caleb>Like that person could have been there at that comedy night just testing out

00:27:18.367 --> 00:27:20.607

<v Caleb>new jokes to see what sticks for their next routine.

00:27:20.707 --> 00:27:24.747

<v Caleb>It could be a night for them where they are truly testing and playing with new

00:27:24.747 --> 00:27:28.267

<v Caleb>ideas and you just saw one part of their journey.

00:27:28.267 --> 00:27:32.587

<v Caleb>So like find some things that you're scared to do and get comfortable failing

00:27:32.587 --> 00:27:42.507

<v Caleb>at them as option number two and then option number three option number three uh would be to

00:27:44.315 --> 00:27:48.495

<v Caleb>Spend time coming up with ideas every day.

00:27:49.455 --> 00:27:54.495

<v Caleb>So if you are someone that's making funny content or like wants your content

00:27:54.495 --> 00:28:02.415

<v Caleb>to be funnier, you should be spending time every day writing 10 jokes or 10 funny ideas.

00:28:02.415 --> 00:28:05.275

<v Caleb>So like with my newsletter, when I have my newsletter topic,

00:28:05.475 --> 00:28:09.655

<v Caleb>I will sit and I will write 10 jokes on that topic until I feel like I have enough.

00:28:09.835 --> 00:28:13.935

<v Caleb>And then when I sit and I draft, I take those 10 jokes into a document at the bottom.

00:28:14.155 --> 00:28:20.215

<v Caleb>And then I just write all the segues in between the jokes, like when I'm writing script.

00:28:20.395 --> 00:28:24.255

<v Caleb>So that makes it easier for me to record content, to write my content.

00:28:24.635 --> 00:28:29.255

<v Caleb>Like all of it is done. My content is funnier, more shareable.

00:28:30.155 --> 00:28:35.915

<v Caleb>But also if you're thinking about it from a perspective of a podcast, sit down.

00:28:36.675 --> 00:28:41.915

<v Caleb>Every time you record a podcast topic, you should have 10 to 20 ideas for a topic ready to go.

00:28:42.315 --> 00:28:45.455

<v Caleb>And you should think about which one resonates and which one you could talk

00:28:45.455 --> 00:28:50.075

<v Caleb>about for an hour before you start recording. Don't let that stop you.

00:28:50.895 --> 00:28:55.875

<v Caleb>But there's no reason that you can't come up with 10 or 20 podcast ideas.

00:28:56.015 --> 00:28:58.675

<v Caleb>They don't have to be good ideas. They don't have to be great ideas.

00:28:58.875 --> 00:29:04.495

<v Caleb>They can even be the worst ideas but i'm just encouraging you to stop using

00:29:04.495 --> 00:29:09.335

<v Caleb>ai to generate ideas for you for at least a month

00:29:09.335 --> 00:29:12.275

<v Doc>Well because it doesn't

00:29:12.275 --> 00:29:16.615

<v Doc>align with you i mean okay mine is pretty good because i've trained it but if

00:29:16.615 --> 00:29:19.475

<v Doc>you have never trained your ai it's going to give you things that don't align

00:29:19.475 --> 00:29:22.155

<v Doc>with you it's going to make you do things that you don't feel and you don't

00:29:22.155 --> 00:29:25.555

<v Doc>feel they're going to be weird but you just made me think of something okay

00:29:25.555 --> 00:29:32.035

<v Doc>in a movie if we want to show how lonely a person is.

00:29:32.355 --> 00:29:35.775

<v Doc>We show them standing somewhere in the rain by themselves, right?

00:29:36.155 --> 00:29:41.275

<v Doc>That's the quintessential. I need to show how lonely this person is.

00:29:42.255 --> 00:29:46.395

<v Doc>We call idea generation brainstorming.

00:29:48.159 --> 00:29:54.899

<v Doc>Don't go in the rain by yourself. Grab the phone, grab the Zoom and be like,

00:29:55.019 --> 00:29:58.819

<v Doc>okay, there's a company that brain, the name escapes me real quick.

00:29:59.159 --> 00:30:06.739

<v Doc>I think it's called Boozy, but there's a company where you can send somebody a beverage, right?

00:30:06.779 --> 00:30:09.839

<v Doc>Let's say you partake in the alcoholic beef rages, right? Like I do.

00:30:10.019 --> 00:30:15.779

<v Doc>I have sent Rich a bottle of whiskey because Rich really helped us out in Dallas.

00:30:16.919 --> 00:30:19.919

<v Doc>So I'm going to say Rich, the bottle of whiskey. And then I'm going to be like,

00:30:19.999 --> 00:30:23.919

<v Doc>Rich, when you get the whiskey, call me on Zoom. All right. Boom. Or FaceTime, whatever.

00:30:24.659 --> 00:30:25.599

<v Doc>And so you get the whiskey. All

00:30:25.599 --> 00:30:28.539

<v Doc>right. Sorry, bro. You got to crack that sucker right now. Get a glass.

00:30:28.799 --> 00:30:31.719

<v Doc>And then we're going to stand in the rain together. What do you mean?

00:30:31.819 --> 00:30:34.139

<v Doc>We're going to brainstorm ideas for 10 minutes.

00:30:35.519 --> 00:30:39.259

<v Doc>Because you just spitball them. You say them out there. I think the other curse

00:30:39.259 --> 00:30:43.239

<v Doc>of brainstorming, and it's going to be crazy, trying to brainstorm with this.

00:30:43.899 --> 00:30:51.399

<v Doc>This is cool but it slows you down i say brainstorm with a video or recorder and just talk it out,

00:30:52.119 --> 00:30:55.979

<v Doc>because you can move quicker and then you can stick in your little interstitials

00:30:55.979 --> 00:31:01.259

<v Doc>so what caleb says i want to make a video that's recording a podcast of us riding

00:31:01.259 --> 00:31:05.719

<v Doc>a tandem bike and then you're like wait a minute but doc knee don't work so

00:31:05.719 --> 00:31:09.279

<v Doc>we got to get a tandem electric bike oh that would be funny.

00:31:09.739 --> 00:31:15.599

<v Doc>Like, see, our two huge asses on a tiny bike trying to record a podcast with

00:31:15.599 --> 00:31:19.979

<v Doc>like some weird like Swiss arms connected with cameras. But that would be mad funny.

00:31:20.379 --> 00:31:24.459

<v Doc>And what happens is you will start with your friend. Your friend could be like,

00:31:24.599 --> 00:31:26.959

<v Doc>no player, because you got to remember this. You got to think about the lighting,

00:31:27.199 --> 00:31:27.839

<v Doc>you know, so forth and center.

00:31:28.159 --> 00:31:31.199

<v Doc>But it will cause you to have a little bit more fun.

00:31:31.579 --> 00:31:35.659

<v Doc>So like if you if you are really that kind of stuck, don't brainstorm by yourself.

00:31:35.959 --> 00:31:39.779

<v Doc>Call somebody and brainstorm out loud together because that's what we do when

00:31:39.779 --> 00:31:42.199

<v Doc>we have our marketing meetings, right? We try to come up with ideas.

00:31:42.459 --> 00:31:45.639

<v Doc>I come up with an idea and you and Paul and Jill and Katie shoot it down.

00:31:48.267 --> 00:31:52.887

<v Caleb>Listen, sometimes your ideas are bad and bad ideas are great.

00:31:53.707 --> 00:31:57.767

<v Caleb>Bad ideas are great because they start a domino effect of ideas.

00:31:58.407 --> 00:32:03.367

<v Caleb>It's not about the quality of ideas that you get. It's about the quantity.

00:32:04.527 --> 00:32:07.867

<v Caleb>Like, I think you use the like free throw analogy all the time.

00:32:08.007 --> 00:32:13.787

<v Caleb>Like if you take a hundred shots, you're going to, and you hit 10, that's incredible.

00:32:14.467 --> 00:32:14.987

<v Doc>Yeah.

00:32:15.247 --> 00:32:22.207

<v Caleb>That's an incredible percentage. So that's getting a hundred reps in doesn't

00:32:22.207 --> 00:32:27.147

<v Caleb>necessarily look like for a lot of people creating a hundred videos.

00:32:27.807 --> 00:32:31.747

<v Caleb>You'll get to a hundred videos eventually. But if you started coming up with

00:32:31.747 --> 00:32:37.327

<v Caleb>10 ideas, every time you recorded a video, that would change the way that your

00:32:37.327 --> 00:32:38.887

<v Caleb>videos turned out every time.

00:32:39.347 --> 00:32:44.707

<v Caleb>So make sense? Like, because instead of just recording 10 videos and posting

00:32:44.707 --> 00:32:51.307

<v Caleb>10 videos and having one that sticks, you're thinking through 10 different ideas every time you record.

00:32:51.507 --> 00:32:55.847

<v Caleb>So you're picking the best one out of 10 every time. So now the 10 you post,

00:32:56.007 --> 00:32:59.587

<v Caleb>you're probably landing about three or four instead of one.

00:33:00.867 --> 00:33:05.827

<v Caleb>Because you took time to idea and generate ideas and think through hooks.

00:33:06.027 --> 00:33:12.407

<v Caleb>When I record something, I record it, I say, I probably record it three times

00:33:12.407 --> 00:33:13.867

<v Caleb>when I'm recording a short or a real.

00:33:14.107 --> 00:33:18.327

<v Caleb>I will say exactly what I think I should say off the top of my head first.

00:33:18.647 --> 00:33:24.507

<v Caleb>If I stumble or I pause and I re-say it because I can just edit it later. And then...

00:33:25.834 --> 00:33:31.554

<v Caleb>So inevitably in the first recording, I will say a better hook than what I said for the first time.

00:33:31.694 --> 00:33:34.694

<v Caleb>And I'll rerecord it with the hook that I came up with on the fly.

00:33:35.614 --> 00:33:41.014

<v Caleb>And then I will watch it and I will say, okay, does this make sense?

00:33:41.314 --> 00:33:45.374

<v Caleb>I will show a rough cut to my friend or my boyfriend and say,

00:33:45.714 --> 00:33:47.334

<v Caleb>hey, what do you think? Is this funny?

00:33:47.754 --> 00:33:51.654

<v Caleb>I think it's funny here, here, and here. I think these parts are bad.

00:33:51.914 --> 00:33:55.754

<v Caleb>What do you think? Like, and they'll give me better perspective of like,

00:33:55.954 --> 00:34:01.194

<v Caleb>actually, like, this would be way funnier if you punched up the way that you're

00:34:01.194 --> 00:34:02.014

<v Caleb>delivering the content.

00:34:02.194 --> 00:34:05.974

<v Caleb>Like, I recorded a video making fun of people who wear meta glasses,

00:34:05.974 --> 00:34:12.154

<v Caleb>not because I think that they're dumb or stupid, but because it's like,

00:34:12.294 --> 00:34:18.014

<v Caleb>it's funny to me that you would let Facebook see everything that you're seeing

00:34:18.014 --> 00:34:22.614

<v Caleb>when it has so many like privacy complaints in the past.

00:34:22.914 --> 00:34:26.754

<v Caleb>So I'm like, okay, this is a funny idea of like, instead of just recording a

00:34:26.754 --> 00:34:31.654

<v Caleb>video of me complaining about metaglasses, what if I like recorded a video of

00:34:31.654 --> 00:34:35.934

<v Caleb>me asking a meta user what it's like to wear metaglasses every day?

00:34:36.334 --> 00:34:39.994

<v Caleb>And it's a POV version of like what their glasses are seeing of me.

00:34:42.434 --> 00:34:46.094

<v Caleb>It's like an open letter to a metaglasses wearer. But I'm like,

00:34:46.294 --> 00:34:47.774

<v Caleb>are you recording me right now?

00:34:48.594 --> 00:34:53.594

<v Caleb>Is that on? Do you wear those when you go to the bathroom? Is Facebook watching you?

00:34:53.594 --> 00:34:57.294

<v Doc>I always take them off or I do this because I'm like, somebody's going to know

00:34:57.294 --> 00:34:59.154

<v Doc>what it is. But most people don't.

00:34:59.234 --> 00:35:03.074

<v Doc>But I always feel like I got to put them up or I feel like I got to put them

00:35:03.074 --> 00:35:04.154

<v Doc>in my pocket because I do.

00:35:04.334 --> 00:35:08.634

<v Doc>Sometimes I forget and I feel super weird like in the airport bathroom,

00:35:08.654 --> 00:35:10.254

<v Doc>but I forgot to take off my medas.

00:35:10.534 --> 00:35:14.674

<v Doc>I'm like, somebody's going to call cops on you because they just tripping.

00:35:14.914 --> 00:35:18.754

<v Doc>So they're heavy. So it's kind of hard to put on the top of your head.

00:35:18.894 --> 00:35:20.314

<v Doc>It always starts going like this.

00:35:21.854 --> 00:35:25.994

<v Caleb>Oh, I can't imagine if you're wearing those every day as your daily driver and

00:35:25.994 --> 00:35:28.154

<v Caleb>their prescription and you're going to the gym.

00:35:29.858 --> 00:35:35.938

<v Doc>What what that's a minor prescription but they i don't wear them every day like

00:35:35.938 --> 00:35:37.078

<v Doc>that but yeah that's funny.

00:35:37.078 --> 00:35:37.538

<v Caleb>But like that

00:35:37.538 --> 00:35:40.858

<v Doc>I just looked today at changing my prescription back out to put back the regular

00:35:40.858 --> 00:35:44.538

<v Doc>lenses for the simple reason that i don't want to rely on having to use them

00:35:44.538 --> 00:35:47.378

<v Doc>as my glasses i just want to use them as a camera yeah.

00:35:47.378 --> 00:35:50.818

<v Caleb>So that's like the content i'm making where it's like it's goofy it's a rant

00:35:50.818 --> 00:35:53.218

<v Caleb>style content but then i like

00:35:53.218 --> 00:35:54.478

<v Doc>They're funny though i.

00:35:54.478 --> 00:35:59.018

<v Caleb>Think through the concepts. And I asked friends like for feedback before I publish

00:35:59.018 --> 00:36:03.858

<v Caleb>anything, because that's like one of the only times where I've gone back and I've rerecorded.

00:36:04.078 --> 00:36:07.858

<v Caleb>Normally I have enough for my initial recording to be like, this is funny,

00:36:07.858 --> 00:36:14.838

<v Caleb>but sometimes I'll look at the edit and be like, this is such a funny concept and it's not landing.

00:36:15.138 --> 00:36:20.218

<v Caleb>And I think it's just a delivery. Like, let me ask someone what they see in

00:36:20.218 --> 00:36:24.358

<v Caleb>this video and what, what they think, like how they think it would be funnier.

00:36:25.078 --> 00:36:30.778

<v Caleb>Like, truly, your videos are only going to ever be as good as the community

00:36:30.778 --> 00:36:34.058

<v Caleb>you allow to help you. I like really believe that.

00:36:36.018 --> 00:36:42.178

<v Caleb>Because when you look at like the biggest publications, and the biggest media

00:36:42.178 --> 00:36:49.058

<v Caleb>networks, they have rooms of writers who are all pitching 10 to 20 ideas off of each other.

00:36:49.198 --> 00:36:54.738

<v Caleb>Like, every SNL that happens isn't just one idea that someone wrote a skit for.

00:36:54.938 --> 00:36:58.858

<v Caleb>It's a room of people writing a skit with the funniest ideas coming together

00:36:58.858 --> 00:37:01.258

<v Caleb>into the funniest things. And sometimes it falls flat.

00:37:01.438 --> 00:37:06.938

<v Caleb>A lot of times it falls flat, but there's always one skit at night that is repurposable

00:37:06.938 --> 00:37:08.918

<v Caleb>for social media on Sunday.

00:37:09.338 --> 00:37:14.218

<v Caleb>And so when you think about it from that perspective, it shifts the way that

00:37:14.218 --> 00:37:19.318

<v Caleb>your content process works because you have a community of peers that you can

00:37:19.318 --> 00:37:21.978

<v Caleb>say, Hey, hey, I just need a gut check on this.

00:37:22.318 --> 00:37:26.198

<v Caleb>I know this is funny, but I don't think it's being delivered right.

00:37:26.838 --> 00:37:31.198

<v Caleb>Have I lost the plot in the story that I'm telling? Or...

00:37:32.739 --> 00:37:34.859

<v Caleb>Did I never tell the story right to begin with?

00:37:37.919 --> 00:37:39.639

<v Doc>Yo, I just double checked it

00:37:39.639 --> 00:37:41.719

<v Doc>because I knew the answer, but I had to make sure I was telling the truth.

00:37:42.779 --> 00:37:47.319

<v Doc>SNL, you see 11 skits. They record 40.

00:37:48.599 --> 00:37:55.319

<v Doc>You see 11 skits, one of which is we can update automatically and the opener.

00:37:56.099 --> 00:38:02.419

<v Doc>But they record 40. How is that? before they come up with the final 11.

00:38:03.179 --> 00:38:11.539

<v Doc>So the idea that you not being on TV for 51 years, not with some of the most

00:38:11.539 --> 00:38:15.739

<v Doc>elite writers in the planet are going to come out with home runs every time.

00:38:15.919 --> 00:38:19.719

<v Doc>And out of that 11, no cap, bro. Eight of them are dookie.

00:38:20.679 --> 00:38:25.779

<v Doc>But the three that land, yo, they're legendary. They're sweaty balls to this

00:38:25.779 --> 00:38:27.439

<v Doc>day. You still cracking up, right?

00:38:27.679 --> 00:38:30.399

<v Doc>There's I'm going to be diamond, right? still rolling to

00:38:30.399 --> 00:38:34.639

<v Doc>this very day like you see that sucker yeah you

00:38:34.639 --> 00:38:37.759

<v Doc>see them years later and they still hit

00:38:37.759 --> 00:38:40.979

<v Doc>like that's what oh my god i really love that that's a good

00:38:40.979 --> 00:38:48.939

<v Doc>way to think about it and if you if you can let go the idea of trying to hit

00:38:48.939 --> 00:38:53.839

<v Doc>a home run every time you release part of the pressure of trying to hit a home

00:38:53.839 --> 00:38:58.599

<v Doc>run every time and then that's when you actually hit home runs and.

00:38:58.599 --> 00:39:03.539

<v Caleb>Also if people hit home runs every time do you think we would even have outfield positions

00:39:03.539 --> 00:39:07.099

<v Doc>Nope it would be boring the game would exactly be boring,

00:39:08.253 --> 00:39:12.893

<v Doc>Like 100 percent that I mean, even if you're not a sports ball person,

00:39:12.893 --> 00:39:16.593

<v Doc>if you watch the last two innings of the most recent World Series,

00:39:16.933 --> 00:39:21.213

<v Doc>you'd be like, I kind of get why baseball people are baseball people.

00:39:21.433 --> 00:39:27.513

<v Doc>I was talking to Jacob yesterday. He's a sports coordinator for a sports marketing

00:39:27.513 --> 00:39:29.233

<v Doc>coordinator for Creighton University.

00:39:29.953 --> 00:39:33.993

<v Doc>And we were talking about the game yesterday and he says his wife will never

00:39:33.993 --> 00:39:39.053

<v Doc>sit through a baseball game. But she like watch game seven like she's been baseball

00:39:39.053 --> 00:39:42.713

<v Doc>her whole life because it was so this is crazy.

00:39:42.913 --> 00:39:49.853

<v Doc>Even as a non sports ball person, game seven had like nine one in a billion

00:39:49.853 --> 00:39:53.273

<v Doc>occurrences in a single game. That just doesn't happen.

00:39:53.633 --> 00:40:00.173

<v Doc>Like legit crazy. The one that I thought of after the fact, LA won,

00:40:00.933 --> 00:40:05.313

<v Doc>Toronto lost, Kendrick Drake.

00:40:10.657 --> 00:40:15.397

<v Doc>Yo, come on, son. Come on, son. Like, I didn't even think about that during the game.

00:40:15.597 --> 00:40:19.097

<v Doc>But yeah, like it's it's really good. And because at the end,

00:40:19.217 --> 00:40:24.137

<v Doc>Dodgers posted on social media, they still not like us. And it said world champions.

00:40:24.757 --> 00:40:29.817

<v Doc>And I was like, dirty. They dragged them across the wet baseball field.

00:40:31.717 --> 00:40:38.117

<v Doc>All right so let's i like this idea of staying curious i like the idea of making

00:40:38.117 --> 00:40:43.857

<v Doc>it fun but let's get seriously unserious for a second how do they keep showing up cleb.

00:40:45.057 --> 00:40:54.617

<v Caleb>Okay so my the way that my people show up every week is i like okay let me pause

00:40:54.617 --> 00:40:59.437

<v Caleb>how do they show up or how do like they have retention with their audience no

00:40:59.437 --> 00:41:03.177

<v Doc>I mean they like in you they show up like yeah.

00:41:03.177 --> 00:41:09.077

<v Caleb>Okay i literally on my wall have a giant sticky note right now from last week

00:41:09.077 --> 00:41:14.297

<v Caleb>and i organize all the things that i want to do in a in a physical sticky note

00:41:14.297 --> 00:41:20.817

<v Caleb>and it's divided into three categories it's make play release Yes.

00:41:22.855 --> 00:41:25.855

<v Caleb>And so I have a list of things that I want to make this week,

00:41:25.855 --> 00:41:28.795

<v Caleb>a list of things that I want to do this week.

00:41:29.155 --> 00:41:33.115

<v Caleb>So like if I'm reading the one from the other week, it's I wanted to do,

00:41:33.115 --> 00:41:37.815

<v Caleb>I was doing my first ever standup show. I wanted to promote that.

00:41:37.975 --> 00:41:43.075

<v Caleb>I wanted to create a video that was promoting a coffee shop I went to that my friends just opened.

00:41:43.295 --> 00:41:49.275

<v Caleb>I wanted to do a record a monologue for, I have a segment in my newsletter called

00:41:49.275 --> 00:41:55.335

<v Caleb>Shark tank and it's where we share bad business ideas instead of good business ideas um

00:41:55.335 --> 00:41:56.455

<v Doc>Oh god i love it.

00:41:56.455 --> 00:41:59.335

<v Caleb>And then i wanted to do a recording of a like the

00:41:59.335 --> 00:42:02.215

<v Caleb>general monologue that i did and i needed to record a

00:42:02.215 --> 00:42:07.475

<v Caleb>youtube long video um so that was my make category for play it's different than

00:42:07.475 --> 00:42:11.735

<v Caleb>what y'all think because i'm not just like how do i play on camera it's like

00:42:11.735 --> 00:42:16.435

<v Caleb>actually how do i go outside and be a human um so i'm like i have a doji concert

00:42:16.435 --> 00:42:19.835

<v Caleb>i want to spend some time just drawing on my ipad for fun.

00:42:20.175 --> 00:42:25.455

<v Caleb>Um, I want to take 15 minutes to go on a walk without my phone and take pictures with my camera.

00:42:25.675 --> 00:42:29.215

<v Caleb>I want to like spend an hour before bed one night reading a book.

00:42:30.695 --> 00:42:37.495

<v Caleb>And then for the release, I have two to three newsletters scheduled.

00:42:38.135 --> 00:42:42.735

<v Caleb>Um, I wanted to start posting some of my old newsletter content on Substack.

00:42:43.295 --> 00:42:47.855

<v Caleb>Um, and that's all I got done, but I wanted to like schedule stuff.

00:42:47.855 --> 00:42:56.815

<v Caleb>And I had a bunch of makeup trial and errors that I needed to do before I went on Halloween.

00:42:57.255 --> 00:43:00.055

<v Caleb>And at the very bottom of the page, I write my mantra.

00:43:00.555 --> 00:43:05.935

<v Caleb>So that week's mantra was, I will run towards my fears so that I see that failure

00:43:05.935 --> 00:43:07.615

<v Caleb>is far from the end of my story.

00:43:09.395 --> 00:43:12.675

<v Caleb>And I just write whatever I think of for my mantra.

00:43:12.835 --> 00:43:15.975

<v Doc>I like this. I like this. It's funny.

00:43:16.555 --> 00:43:21.315

<v Doc>I think that once this is how you can tell when you're down,

00:43:23.900 --> 00:43:28.320

<v Doc>Everything is going good. And then, of course, you hit a brick wall.

00:43:29.240 --> 00:43:35.720

<v Doc>And so what you do is you go to the interweb and you start looking for other

00:43:35.720 --> 00:43:38.520

<v Doc>creators that's going to give you some sort of inspo.

00:43:39.120 --> 00:43:43.960

<v Doc>But all it does is sort of inspire you to have retrospection on yourself and

00:43:43.960 --> 00:43:46.140

<v Doc>start comparing yourself to where they are in the journey.

00:43:46.140 --> 00:43:53.020

<v Doc>And then the creator, myself, Caleb, Mary Lou, Paul, Gretchen,

00:43:53.640 --> 00:43:57.580

<v Doc>whomever, says something that is quote unquote cliche.

00:44:00.052 --> 00:44:08.552

<v Doc>And you label it as cliche now you're listening wrong you know why that is cliche because it works.

00:44:09.452 --> 00:44:13.372

<v Doc>It's cliche because it's right and the

00:44:13.372 --> 00:44:16.172

<v Doc>minute you hear something cliche and you go oh my god that's so

00:44:16.172 --> 00:44:19.412

<v Doc>cliche you are already

00:44:19.412 --> 00:44:22.472

<v Doc>looking the wrong way you're looking for reasons why you

00:44:22.472 --> 00:44:25.272

<v Doc>can't do instead of finding reasons why you can

00:44:25.272 --> 00:44:27.992

<v Doc>and it's funny because i see

00:44:27.992 --> 00:44:31.212

<v Doc>it all the time someone will make this really dope video trying

00:44:31.212 --> 00:44:33.852

<v Doc>to get you back in your game and they're saying all the

00:44:33.852 --> 00:44:37.052

<v Doc>right things and you go and you look at the chat and

00:44:37.052 --> 00:44:39.952

<v Doc>it's like oh this person just says the same thing over

00:44:39.952 --> 00:44:42.752

<v Doc>and over again yeah what do

00:44:42.752 --> 00:44:45.532

<v Doc>you think what do you think Steve Kerr tells to

00:44:45.532 --> 00:44:48.912

<v Doc>Steph Curry and the Warriors go out there make

00:44:48.912 --> 00:44:52.732

<v Doc>baskets play defense he tells him that every day how

00:44:52.732 --> 00:44:55.392

<v Doc>many championships do they got not more than the Celtics I just

00:44:55.392 --> 00:44:58.652

<v Doc>need to remind you of that hey but it's like

00:44:58.652 --> 00:45:02.192

<v Doc>yo the reason why you know it's cliche

00:45:02.192 --> 00:45:05.252

<v Doc>is because it works right the reason why

00:45:05.252 --> 00:45:08.192

<v Doc>you get up every day wash your teeth brush your ass

00:45:08.192 --> 00:45:12.872

<v Doc>and then do that thing and repeat you know a whole year is because it works

00:45:12.872 --> 00:45:17.192

<v Doc>so like yeah you got to really stop if any of this is hitting you like oh that

00:45:17.192 --> 00:45:20.672

<v Doc>sounds so easy but I can't like you're already losing like the minute you hear

00:45:20.672 --> 00:45:24.632

<v Doc>that stuff and you go there you're already losing and I saw one yesterday that

00:45:24.632 --> 00:45:27.332

<v Doc>just kind of broke This girl did this really cool video,

00:45:27.572 --> 00:45:30.692

<v Doc>and it's called Alone Friday Night in Tokyo.

00:45:30.972 --> 00:45:34.792

<v Doc>So she just got off of work, and her husband's on a business trip.

00:45:35.072 --> 00:45:38.312

<v Doc>So she's not talking because, you know, she speaks Japanese,

00:45:38.472 --> 00:45:41.192

<v Doc>and she's reaching the world audience. So she subtitled everything.

00:45:42.264 --> 00:45:45.424

<v Doc>And she's walking, going through the subway, telling you about,

00:45:45.464 --> 00:45:47.664

<v Doc>you know, some of the craziness, how crowded it is, whatever.

00:45:48.384 --> 00:45:51.884

<v Doc>And then there are some of you who's like, oh, my God, this is so inspiring.

00:45:51.984 --> 00:45:53.284

<v Doc>Thank you for sharing your loneliness journey.

00:45:53.404 --> 00:45:56.484

<v Doc>There's a lot of lonely people out there. This girl only has 19,000 subs,

00:45:56.644 --> 00:45:59.284

<v Doc>but she had 280,000 views in a video.

00:45:59.684 --> 00:46:03.744

<v Doc>Why? Because there's a whole bunch of people in the world on a Friday night by themselves.

00:46:04.364 --> 00:46:08.904

<v Doc>And so she's letting them see themselves. And then come the a-holes that come

00:46:08.904 --> 00:46:10.184

<v Doc>in and like, oh, this is fake.

00:46:10.724 --> 00:46:12.204

<v Doc>She's just faking it. You know,

00:46:12.324 --> 00:46:15.704

<v Doc>like, how does she get a shot of her doing something if she's by herself?

00:46:16.144 --> 00:46:18.684

<v Doc>Easily, dummy. She went in, she put the camera down, she turned it on,

00:46:18.764 --> 00:46:22.204

<v Doc>she went back out, closed the door, she opened the door back up again to tell the story.

00:46:23.324 --> 00:46:27.144

<v Doc>This is what vloggers been doing since day one, which is why I hate it,

00:46:27.184 --> 00:46:29.824

<v Doc>because I normally won't do that. And I'm just too lazy to do that.

00:46:31.024 --> 00:46:35.224

<v Doc>And, you know, the shot where you wake up, I am too lazy to do the shot where you wake up.

00:46:35.804 --> 00:46:39.104

<v Doc>I'm also pretty sure that Small don't want me to put a camera in the bedroom

00:46:39.104 --> 00:46:41.804

<v Doc>and act like I'm waking up. I'm like, I'm sure I'm just pretty positive.

00:46:42.024 --> 00:46:45.044

<v Doc>That's not going to, that's not going to fly in my house, be getting kicked

00:46:45.044 --> 00:46:45.984

<v Doc>in the face or something.

00:46:46.184 --> 00:46:51.904

<v Doc>So it's funny that the people that went straight to the negative and like, oh, she's faking it.

00:46:52.164 --> 00:46:56.224

<v Doc>And oh, YouTube must be paying her a lot of money to pretend that she sat on the internet.

00:46:56.404 --> 00:47:01.344

<v Doc>And I'm just like, bruh, if you find yourself in that level of negativity,

00:47:01.684 --> 00:47:08.464

<v Doc>stop what you're doing and go read a Caleb newsletter, figure out how to go have fun again.

00:47:09.364 --> 00:47:17.944

<v Caleb>I think for me And not to sound woo woo But when I stopped Ain't

00:47:17.944 --> 00:47:19.024

<v Doc>Nothing wrong with sounding woo woo.

00:47:19.024 --> 00:47:20.784

<v Caleb>When I stopped

00:47:23.264 --> 00:47:25.044

<v Caleb>Distrusting the world around me

00:47:27.420 --> 00:47:34.240

<v Caleb>Things opened up for me. Like when I stopped believing that people are just

00:47:34.240 --> 00:47:41.200

<v Caleb>posting stuff and lying and, and what's it called positioning or like posturing

00:47:41.200 --> 00:47:42.400

<v Caleb>themselves on the internet.

00:47:42.620 --> 00:47:47.820

<v Caleb>It made the internet more enjoyable for me when I stopped believing that my

00:47:47.820 --> 00:47:51.720

<v Caleb>failures were like going to derail my success.

00:47:51.820 --> 00:47:55.840

<v Caleb>It made failure more fun for me when I stopped believing,

00:47:56.650 --> 00:48:01.090

<v Caleb>uh, believing that the right things would happen to me at the right time.

00:48:01.390 --> 00:48:07.390

<v Caleb>It made me more willing to take risks. Like literally the other day I was leaving

00:48:07.390 --> 00:48:11.850

<v Caleb>New Jersey from a bachelorette trip and there was a group that was going to go shopping.

00:48:12.170 --> 00:48:14.950

<v Caleb>That group included everybody that was in the car on the way to the airport

00:48:14.950 --> 00:48:17.810

<v Caleb>back for me. And there was another group that was going to go get breakfast.

00:48:18.090 --> 00:48:21.090

<v Caleb>I said, I'm going to go with the group to get breakfast. And all the people

00:48:21.090 --> 00:48:23.370

<v Caleb>in the car were like, you're going to make your, we're going to miss the flight

00:48:23.370 --> 00:48:24.310

<v Caleb>because you're getting breakfast.

00:48:24.510 --> 00:48:27.230

<v Caleb>I'm like, by the time you come back, my breakfast is going to be at the table.

00:48:27.450 --> 00:48:29.690

<v Caleb>I'm going to have eaten it and I'm going to be ready to get in the car.

00:48:29.970 --> 00:48:33.470

<v Caleb>And they said, there's no way like that place is historically fast.

00:48:33.910 --> 00:48:37.270

<v Caleb>They called me. I had just taken the first bite of my breakfast.

00:48:37.490 --> 00:48:40.430

<v Caleb>And by the time they got in the car and got to me, my breakfast was done.

00:48:40.970 --> 00:48:44.710

<v Caleb>We got in the car, we drove an hour and everybody was still anxious about missing the flight.

00:48:44.850 --> 00:48:49.210

<v Caleb>And then our flight was delayed. So it's like, not to sound woo woo, but I just know.

00:48:50.170 --> 00:48:52.910

<v Caleb>Well, first of all, I know my flight's going to be delayed because I fly American.

00:48:53.350 --> 00:48:54.770

<v Doc>You fly American. It's automatic.

00:48:55.130 --> 00:48:58.550

<v Caleb>But the second thing is like, I know that we're going to be fine.

00:48:58.750 --> 00:49:02.430

<v Caleb>Like if my flight were to get delayed, I have friends in New Jersey and I have

00:49:02.430 --> 00:49:04.070

<v Caleb>friends in New York that I can go stay with.

00:49:04.770 --> 00:49:09.950

<v Caleb>I also am like, I'm flying out of New Jersey and New York. There is another

00:49:09.950 --> 00:49:12.050

<v Caleb>flight I can get on the same day to get to Charlotte.

00:49:13.330 --> 00:49:16.610

<v Caleb>And the worst case scenario is that I'm hungry the whole time.

00:49:16.610 --> 00:49:21.310

<v Caleb>So if I solve the hunger problem, I'm really going to be set for the rest of the day.

00:49:22.290 --> 00:49:25.410

<v Caleb>Those are the things where I'm like, if I just trust that the world around me

00:49:25.410 --> 00:49:32.230

<v Caleb>is actually working to make me be the best version of myself,

00:49:32.230 --> 00:49:35.790

<v Caleb>and I'm working to make myself the best version of myself, then everything else

00:49:35.790 --> 00:49:37.210

<v Caleb>is kind of going to fall into place.

00:49:38.664 --> 00:49:43.244

<v Caleb>I have to believe that because otherwise everything is so much more depressing.

00:49:44.304 --> 00:49:51.084

<v Doc>Correct. Again, it's so easy. You know, everybody was always talking about the

00:49:51.084 --> 00:49:54.984

<v Doc>social media and this and that. And I'm like, fam, I've been telling a lot of people.

00:49:55.104 --> 00:50:02.544

<v Doc>I've been sending choke people the link to reset your algorithm on IG and how

00:50:02.544 --> 00:50:04.224

<v Doc>to reset your algorithm on YouTube.

00:50:04.844 --> 00:50:08.104

<v Doc>I'm like if it's depressing you reset your algorithm bro You are.

00:50:08.104 --> 00:50:09.204

<v Caleb>Just you're

00:50:09.204 --> 00:50:10.744

<v Doc>Being fed too much things that

00:50:10.744 --> 00:50:14.824

<v Doc>you don't need to see right now So just straight up reset them Or like.

00:50:14.824 --> 00:50:19.524

<v Caleb>If you don't want to reset your whole algorithm One thing that's really changed

00:50:19.524 --> 00:50:24.844

<v Caleb>the way that I engage on social media And the way that I actually this is like

00:50:24.844 --> 00:50:29.284

<v Caleb>part of the play mentality I have I've stopped being on the internet so much

00:50:29.284 --> 00:50:31.724

<v Caleb>Because the internet is fun

00:50:32.939 --> 00:50:38.899

<v Caleb>to an extent. When I binge watch TV, when I binge consume content on social

00:50:38.899 --> 00:50:43.439

<v Caleb>media, it's harder for me to create the next day because I'm not stopping and

00:50:43.439 --> 00:50:45.779

<v Caleb>taking inspiration. I'm just consuming.

00:50:46.019 --> 00:50:48.279

<v Caleb>I'm literally binge eating inspiration.

00:50:48.639 --> 00:50:53.479

<v Caleb>And it's just as bad for you as overeating food.

00:50:53.979 --> 00:50:55.199

<v Doc>So eating ice cream.

00:50:55.799 --> 00:51:01.119

<v Caleb>So what I've started doing, you can't see, but behind this piece of paper I

00:51:01.119 --> 00:51:07.679

<v Caleb>have, I have an entire mural wall that's just a bunch of zines that I never looked at.

00:51:07.819 --> 00:51:11.139

<v Caleb>I went through and I just ripped them all up. All the photos I liked out of

00:51:11.139 --> 00:51:13.359

<v Caleb>them, I cut them up and I hung them on my wall.

00:51:14.359 --> 00:51:20.059

<v Caleb>I started saving TikTok videos that made me laugh. I started downloading Instagram

00:51:20.059 --> 00:51:21.139

<v Caleb>reels that made me laugh.

00:51:21.319 --> 00:51:25.939

<v Caleb>I started screenshotting Instagram posts that I wanted to recreate or wanted

00:51:25.939 --> 00:51:30.639

<v Caleb>to pull inspiration from the next time I went on a walk or next time I did a photo shoot of myself,

00:51:30.639 --> 00:51:37.259

<v Caleb>I started commenting on videos that actually I enjoyed or I found inspirational.

00:51:37.439 --> 00:51:40.559

<v Caleb>I started like direct messaging and

00:51:40.559 --> 00:51:43.979

<v Caleb>finding smaller accounts that were similar to me and

00:51:43.979 --> 00:51:48.319

<v Caleb>engaging with their Instagram stories because it actually creates a community

00:51:48.319 --> 00:51:52.519

<v Caleb>that's worth me being on the internet for instead of me doom scrolling on the

00:51:52.519 --> 00:51:56.699

<v Caleb>internet Because one thing I loved about the internet when it came out and the

00:51:56.699 --> 00:52:01.539

<v Caleb>social media aspects of the world started happening was that all my friends

00:52:01.539 --> 00:52:03.699

<v Caleb>were on there and we were all having fun together.

00:52:04.199 --> 00:52:09.959

<v Caleb>But then influencers started making a ton of money off the internet.

00:52:10.079 --> 00:52:14.039

<v Caleb>And so everybody started posturing so that they could start making money on

00:52:14.039 --> 00:52:16.639

<v Caleb>the internet. And then it ruined social media.

00:52:17.968 --> 00:52:23.528

<v Caleb>And so the reality is most people aren't going to make that much money on the internet.

00:52:24.228 --> 00:52:30.008

<v Caleb>I hope that you do, but I hope before anything that you return to putting your

00:52:30.008 --> 00:52:34.048

<v Caleb>humanity first on the internet, because it's what makes the internet special.

00:52:34.768 --> 00:52:37.848

<v Caleb>It's what the internet was designed for in terms of social media.

00:52:38.188 --> 00:52:41.188

<v Caleb>And it's the only thing that AI can't do.

00:52:41.828 --> 00:52:42.428

<v Doc>Correct.

00:52:43.048 --> 00:52:50.308

<v Caleb>So when you start commenting real comments, when you start engaging by replying

00:52:50.308 --> 00:52:52.948

<v Caleb>to stories, when you start doing all of those things,

00:52:53.168 --> 00:53:00.248

<v Caleb>it shows people on your Instagram app that, hey, this person does more than just scroll and post.

00:53:00.628 --> 00:53:06.268

<v Caleb>This person's real and they're worth engaging with and they show up for me when I show up for them.

00:53:07.568 --> 00:53:08.088

<v Doc>Bingo.

00:53:08.328 --> 00:53:09.808

<v Caleb>So why wouldn't you do those things?

00:53:10.648 --> 00:53:16.088

<v Doc>Bingo. This is so old school advice. Gary wrote this in the very first book.

00:53:16.548 --> 00:53:20.988

<v Doc>But I tell my community every time, bro, if you see a video and it hits you

00:53:20.988 --> 00:53:26.828

<v Doc>and you don't comment, that is a professional sausage move.

00:53:27.888 --> 00:53:31.348

<v Doc>That is a full stamp eggplant move.

00:53:31.568 --> 00:53:36.288

<v Doc>If you see a video that hits you and you like, damn, that was dope.

00:53:36.448 --> 00:53:37.888

<v Doc>And you don't stop and comment.

00:53:39.277 --> 00:53:45.317

<v Doc>Rude. You just steal it from this person. Because although the rhythm has changed

00:53:45.317 --> 00:53:48.457

<v Doc>a little bit so that it's very focused on people's interest,

00:53:49.097 --> 00:53:52.957

<v Doc>you know, it feels good sometime when you step out and somebody be like,

00:53:53.117 --> 00:53:55.337

<v Doc>damn, see, I see you did your hair. I like the way it looks.

00:53:56.417 --> 00:54:02.577

<v Doc>Right? Like you didn't do it for me to say, you know, you like, I like the coif.

00:54:02.937 --> 00:54:06.797

<v Doc>You did it because you felt like doing it. You change it every two weeks. I'm jealous.

00:54:06.937 --> 00:54:09.697

<v Doc>I can't change mine. I got this one style this is all I got

00:54:09.697 --> 00:54:12.557

<v Doc>but you know it feels

00:54:12.557 --> 00:54:16.257

<v Doc>good when I see somebody with fresh kicks I'd be like damn I like your kicks

00:54:16.257 --> 00:54:21.257

<v Doc>like I always you know like say that kind of stuff and I think that people that

00:54:21.257 --> 00:54:26.597

<v Doc>look at a video and like that was good and you shared a video if you share the

00:54:26.597 --> 00:54:29.717

<v Doc>video without commenting and,

00:54:30.940 --> 00:54:37.380

<v Doc>A-hole. I'm going to just say it. Please take the time because this person is

00:54:37.380 --> 00:54:41.040

<v Doc>getting the hate comments and that's affecting them.

00:54:41.800 --> 00:54:45.460

<v Doc>So you watched it enough to like it, to then turn around and share it.

00:54:46.160 --> 00:54:50.360

<v Doc>Stop and add a comment. And I'm always saying that. And so I'm so glad you said

00:54:50.360 --> 00:54:53.020

<v Doc>that, especially when they just started now.

00:54:53.160 --> 00:54:55.460

<v Doc>I know a lot of people think, well, the big people, they're not going to see

00:54:55.460 --> 00:55:00.180

<v Doc>it. hey the comment ain't for them sometimes sometimes the comment is for other commenters.

00:55:00.180 --> 00:55:03.020

<v Caleb>Yeah i was about to say the exact same thing i have

00:55:03.020 --> 00:55:09.520

<v Caleb>i go viral on tiktok every week in the damn comment section holla back because

00:55:09.520 --> 00:55:13.700

<v Caleb>i'm writing funny captions and i'm writing funny comments and a my favorite

00:55:13.700 --> 00:55:17.640

<v Caleb>creators actually see them and engage with them because i'm funny and i'm worth

00:55:17.640 --> 00:55:22.760

<v Caleb>like engaging with uh so if you never comment the big creators are never going to see you.

00:55:22.980 --> 00:55:26.980

<v Caleb>And then another thing also, the more localized your for you pages,

00:55:27.360 --> 00:55:33.720

<v Caleb>the higher chance you will see a creator at a coffee shop that you love or somewhere that you like.

00:55:33.880 --> 00:55:39.900

<v Caleb>And if you don't go up and talk to them and say, Hey, I see your videos on TikTok.

00:55:40.220 --> 00:55:44.820

<v Caleb>They come across my for you page. And I just want to commend you because it's

00:55:44.820 --> 00:55:49.460

<v Caleb>really hard to make the algorithm human these days and start out small.

00:55:49.760 --> 00:55:53.420

<v Caleb>I'm creating videos on the internet too. And I just want to say when I like

00:55:53.420 --> 00:55:57.800

<v Caleb>watching your videos, that's so powerful.

00:55:58.140 --> 00:56:03.840

<v Caleb>It's a way that community works as, and it's like such a localized level of

00:56:03.840 --> 00:56:10.880

<v Caleb>like, I want people in my community to make videos about what they eat for lunch. I do.

00:56:11.120 --> 00:56:15.300

<v Caleb>I want to see it because the more influencers go on the apps and post,

00:56:15.460 --> 00:56:19.820

<v Caleb>the more they get paid to go to restaurants and post, and the harder it is for

00:56:19.820 --> 00:56:21.120

<v Caleb>me to find real recommendations.

00:56:21.340 --> 00:56:24.080

<v Caleb>So when regular people like you and me...

00:56:25.170 --> 00:56:29.510

<v Caleb>Create stuff on the internet, being honest about what we think,

00:56:29.650 --> 00:56:34.590

<v Caleb>it makes it easier for everybody else to have real authentic community building

00:56:34.590 --> 00:56:40.530

<v Caleb>experiences, which will solve like 90% of the world's issues.

00:56:40.990 --> 00:56:45.630

<v Caleb>Like real community is what solves real life problems.

00:56:45.810 --> 00:56:46.350

<v Doc>Straight.

00:56:46.750 --> 00:56:50.590

<v Caleb>Like when people are in need, they reach out to their friends.

00:56:50.590 --> 00:56:54.630

<v Caleb>But if we are always on the internet, scrolling

00:56:54.630 --> 00:56:57.570

<v Caleb>and not leaving a comment scrolling and not replying to

00:56:57.570 --> 00:57:00.550

<v Caleb>instagram stories or not saying something to someone that

00:57:00.550 --> 00:57:05.770

<v Caleb>we have a compliment to share with people will never make friends again it's

00:57:05.770 --> 00:57:09.870

<v Caleb>it sounds dark and crazy but the way the internet works and the way that society

00:57:09.870 --> 00:57:15.870

<v Caleb>works right now is that life is so online that if you don't take a second to

00:57:15.870 --> 00:57:19.990

<v Caleb>get out of your comfort zone and address people in a way that is uncomfortable,

00:57:20.010 --> 00:57:22.610

<v Caleb>it is way, way,

00:57:22.790 --> 00:57:25.030

<v Caleb>way harder than it's ever been to make friends.

00:57:25.210 --> 00:57:28.110

<v Caleb>And it's more important than ever to

00:57:29.023 --> 00:57:35.143

<v Caleb>To have friends when, because there are people that are in need of food,

00:57:35.403 --> 00:57:40.303

<v Caleb>like, especially right now, there are people that are in need of just basic

00:57:40.303 --> 00:57:45.563

<v Caleb>human decency that it's harder to get than it's ever been because of the way the internet works.

00:57:46.343 --> 00:57:51.783

<v Caleb>And I'm not trying to get on my, I'm getting on my soapbox, but I'm doing it in a way that is so kind.

00:57:51.783 --> 00:57:58.483

<v Caleb>I just want you to remember that the way that the internet used to work and

00:57:58.483 --> 00:58:01.643

<v Caleb>the way that social media used to work is that it used to be social.

00:58:02.123 --> 00:58:08.203

<v Caleb>And if you're not using it socially, it's just media and it's no different than

00:58:08.203 --> 00:58:09.983

<v Caleb>consuming something on Disney Plus.

00:58:11.023 --> 00:58:14.523

<v Doc>Dude, so good. So good. You said something, I just double checked it.

00:58:14.523 --> 00:58:24.023

<v Doc>I did, I commented on a person's video last week and it says 162 people like that comment.

00:58:24.343 --> 00:58:28.843

<v Doc>And I started a content, a content, I mean, a comment chain on that particular video.

00:58:28.943 --> 00:58:32.543

<v Doc>So when you say going viral in the comments, that's my new fun right now is

00:58:32.543 --> 00:58:34.443

<v Doc>attempting to go viral in the comments.

00:58:35.003 --> 00:58:38.523

<v Doc>And it was just, I said something that was, you know, I backed up what they

00:58:38.523 --> 00:58:40.623

<v Doc>said because I had lived in Japan too.

00:58:41.543 --> 00:58:45.823

<v Doc>And it was just, it was just really funny. and man, I love that.

00:58:46.083 --> 00:58:49.103

<v Doc>And it really just helped that person feel like, okay, I'm making a dent.

00:58:49.283 --> 00:58:50.483

<v Doc>Like what I said mattered.

00:58:51.203 --> 00:58:55.443

<v Doc>And sometimes if a lot of people are commenting on a video, the platform will

00:58:55.443 --> 00:58:59.543

<v Doc>surface that video for more people to see. So you're genuinely helping the person out.

00:58:59.783 --> 00:59:02.423

<v Doc>When people say hit the like button, some of you say, well, it doesn't matter.

00:59:02.563 --> 00:59:05.463

<v Doc>It doesn't matter. I tell you what does matter when the creator looks down at

00:59:05.463 --> 00:59:07.423

<v Doc>their video and it has 2000 likes on it.

00:59:08.463 --> 00:59:11.403

<v Doc>That's it matters. Like it takes a lot, you know, because you do it,

00:59:11.483 --> 00:59:12.843

<v Doc>it takes a lot of work to make content.

00:59:13.323 --> 00:59:16.623

<v Doc>I feel like the nasty people are always the people that don't make content.

00:59:17.762 --> 00:59:21.322

<v Doc>You know what I mean? So we got to protect each other by being nice to each

00:59:21.322 --> 00:59:25.542

<v Doc>other and, and saying, even if you can do nothing else, hit the freaking like button dog.

00:59:25.782 --> 00:59:28.902

<v Doc>But I mean, if you could take a second and I do, you know how,

00:59:28.982 --> 00:59:33.042

<v Doc>you know, I make comments now with my voice. I got whisper flow.

00:59:33.462 --> 00:59:38.382

<v Doc>I can leave detailed comments with whisper flow and it's good.

00:59:38.702 --> 00:59:45.662

<v Caleb>So I left a comment at the middle of October right now. It has 14,600 likes.

00:59:45.922 --> 00:59:52.262

<v Caleb>And all I commented was, You can upload 45-minute TikToks, and this person's

00:59:52.262 --> 00:59:56.622

<v Caleb>45-minute TikTok has 1 million views.

00:59:57.242 --> 00:59:58.562

<v Doc>Shut the front door.

00:59:58.762 --> 01:00:04.462

<v Caleb>It's like, hey, that's crazy. And all I did was just gut react how I felt about

01:00:04.462 --> 01:00:07.462

<v Caleb>seeing that there was a 45-minute video from this creator.

01:00:07.702 --> 01:00:12.182

<v Caleb>And all of the comments that were response to me were like, I watched the Cheetah Girls on here.

01:00:12.382 --> 01:00:18.482

<v Caleb>I watched, like, okay, sorry, I wasn't going to TikTok cinema. I like, I don't know.

01:00:19.642 --> 01:00:23.562

<v Doc>I think people don't understand outside of the US, a lot of people, this is their only TV.

01:00:25.122 --> 01:00:30.302

<v Doc>In the US, we got 65 in Sony somewhere, but most people, this is their TV.

01:00:30.442 --> 01:00:32.042

<v Doc>I was talking about this yesterday on the thing.

01:00:32.402 --> 01:00:35.182

<v Doc>We got to end this show. I got another stream to do, man. We can sit here and

01:00:35.182 --> 01:00:38.902

<v Doc>do this all day. We got to have Caleb part two. How do people find you?

01:00:38.902 --> 01:00:43.382

<v Caleb>Okay, if you want to be on my newsletter, it's goofy and it's unprofessional

01:00:43.382 --> 01:00:46.262

<v Caleb>and I don't tell you how to play. I just play.

01:00:46.522 --> 01:00:49.482

<v Caleb>You can go there. It's just unserious.club.

01:00:50.402 --> 01:00:58.882

<v Caleb>I am making content that's more about like how to play and how I play at work every day.

01:00:59.122 --> 01:01:03.702

<v Caleb>That's on LinkedIn. You can just find me on LinkedIn. It's linkedin.com backslash

01:01:03.702 --> 01:01:07.282

<v Caleb>I am club Demps Caleb Dempsey on LinkedIn.

01:01:07.282 --> 01:01:10.802

<v Caleb>Follow me if you send a connection request i will not accept it if i don't know

01:01:10.802 --> 01:01:15.862

<v Caleb>you follow me you can see my post that way but i will not add you as a connection peace and love

01:01:16.742 --> 01:01:19.722

<v Doc>Oh that is so good okay listen fam i'm going

01:01:19.722 --> 01:01:22.962

<v Doc>to remind you that if you're jumping into the whole podcasting

01:01:22.962 --> 01:01:26.142

<v Doc>game we do have a free podcasting course it is

01:01:26.142 --> 01:01:29.362

<v Doc>really good if i do say so myself jay-z because i recorded

01:01:29.362 --> 01:01:32.302

<v Doc>it along with katie and uh that dude louise who

01:01:32.302 --> 01:01:35.342

<v Doc>pops up in the circle sometimes and uh it

01:01:35.342 --> 01:01:38.242

<v Doc>is available to easily be updated so

01:01:38.242 --> 01:01:40.982

<v Doc>when new stuff happens we'll update it but it is really cool

01:01:40.982 --> 01:01:44.142

<v Doc>it's a lot of fun it really gets you started and

01:01:44.142 --> 01:01:47.402

<v Doc>if you've been sitting on this fence about starting a podcast like right now

01:01:47.402 --> 01:01:51.442

<v Doc>the family no better time than the present and i say that every time because

01:01:51.442 --> 01:01:54.402

<v Doc>it just keeps getting better but you're going to really need to stop because

01:01:54.402 --> 01:01:59.542

<v Doc>at one point it's not going to be a better time and i just noticed this week

01:01:59.542 --> 01:02:03.162

<v Doc>like seven more celebrities just started their own channels.

01:02:05.015 --> 01:02:08.795

<v Doc>And all of y'all who be sitting on your thing, y'all have no idea.

01:02:09.095 --> 01:02:15.735

<v Doc>Now that college athletes have the image likeness, man, I forget the name of it.

01:02:15.855 --> 01:02:19.475

<v Doc>But now that college athletes can make money on their own personal likeness,

01:02:19.975 --> 01:02:21.755

<v Doc>y'all a whole bunch of them are coming to YouTube.

01:02:22.015 --> 01:02:27.075

<v Doc>And their whole content is I got up, I made a smoothie, I went to class,

01:02:27.075 --> 01:02:30.735

<v Doc>I worked out, I went to practice, getting ready for the game.

01:02:30.855 --> 01:02:33.875

<v Doc>And they're getting millions because everybody wants that insight.

01:02:33.875 --> 01:02:36.955

<v Doc>So these are attention opportunities to

01:02:36.955 --> 01:02:39.755

<v Doc>get taken away but for every one of those dudes that

01:02:39.755 --> 01:02:45.775

<v Doc>jumps on there's people like caleb and katie and jill who go oh sports ball

01:02:45.775 --> 01:02:49.235

<v Doc>and they don't want to see that so they need to see a normal person that's you

01:02:49.235 --> 01:02:57.175

<v Doc>that's you uh this will be the last episode of the flow till the first of the year,

01:02:57.795 --> 01:03:01.635

<v Doc>Um, oh, now Paul over here dropping bad news.

01:03:04.095 --> 01:03:08.435

<v Doc>Anyway, this joint has been brought to you by Shure.

01:03:08.635 --> 01:03:12.395

<v Doc>We absolutely love Shure. We Shure like Shure.

01:03:12.555 --> 01:03:15.335

<v Doc>So if you need to find yourself a microphone, you want to be nice,

01:03:15.435 --> 01:03:19.435

<v Doc>you want to show up looking good and sounding good, go and check out Shure at Shure.com.

01:03:19.555 --> 01:03:24.295

<v Doc>It is the microphone of choice when it comes to doing the flow.

01:03:24.295 --> 01:03:28.915

<v Doc>And again, you can't go wrong with 100 years of microphone making know-how.

01:03:29.055 --> 01:03:34.335

<v Doc>So go and check out Shore at Shore.com and tell them that Doc and Caleb sent you. Hey, LD.

01:03:34.875 --> 01:03:39.475

<v Doc>Also, we want to send a big, big reminder to you that if you want to find out

01:03:39.475 --> 01:03:43.295

<v Doc>more about the show, come and be a guest. Subscribe to the back catalog.

01:03:43.515 --> 01:03:50.255

<v Doc>Go to flow.ecam.com. That's F-L-O-W-E-C-A with two M's dot com.

01:03:50.255 --> 01:03:55.895

<v Doc>And it will allow you to connect this sucker to get your podcast wherever podcast getting is got.

01:03:56.175 --> 01:04:00.215

<v Doc>Once again, thank you for being a member of the Flow Riders.

01:04:00.535 --> 01:04:05.255

<v Doc>Thank you, Caleb, for coming through and just dropping some absolute knowledge.

01:04:06.115 --> 01:04:08.035

<v Doc>This was phenomenal.

01:04:09.195 --> 01:04:13.975

<v Doc>Yeah, we're going to get you on Unstuck. So Mary Lou and I are getting into our guest season.

01:04:14.175 --> 01:04:18.335

<v Doc>We got Bobby Vegas coming up next week. So we'll get you in soon.

01:04:18.535 --> 01:04:22.315

<v Doc>It's going to be a lot of fun. we're starting to bring folks on so i'm excited you.

01:04:22.315 --> 01:04:23.015

<v Caleb>Know how to find me

01:04:23.015 --> 01:04:25.675

<v Doc>I know exactly what coffee shop to look

01:04:25.675 --> 01:04:28.755

<v Doc>for you at i gotta

01:04:28.755 --> 01:04:32.015

<v Doc>i'm gonna call every coffee shop in charlotte until

01:04:32.015 --> 01:04:36.095

<v Doc>y'all seen caleb oh no they're not here today they went to this other shop okay

01:04:36.095 --> 01:04:41.875

<v Doc>keisha what you seen caleb oh no they went to get another tattoo damn all right

01:04:41.875 --> 01:04:46.815

<v Doc>call another shop i'm gonna call friends tattoo hey you seen caleb oh yeah they're

01:04:46.815 --> 01:04:50.395

<v Doc>getting their hand tattooed right now says i love doc All right, that's Kingston.

01:04:53.695 --> 01:04:57.395

<v Doc>You know what we say, people? Flo Riders, out!