The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley)

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<v Katie>Welcome back to another episode of The Flow. As you can see,

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<v Katie>I have swapped the one and only Doc Rock with another Katie.

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<v Katie>Katie Brinkley is joining the show today.

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<v Katie>Katie Power. Whoop, whoop.

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<v Katie>Katie Power. So you get not one, but two Katies today.

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<v Katie>And I hope that you bring all of your incredible questions. If you're joining

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<v Katie>us in our live studio audience, feel free to throw those questions in.

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<v Katie>And if you're listening or watching later, you can always swing over to flow.ecam.com

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<v Katie>and you can leave us questions and voicemails there.

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<v Katie>We know a couple of incredible Katies like this one, so we can always get those

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<v Katie>questions answered for you.

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<v Katie>So feel free to swing those over. Well, welcome to the show,

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<v Katie>Katie. I'm so excited that you're here.

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<v Katie>Yeah, thanks for having me. I mean, this is something that we've talked about

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<v Katie>doing for a while, so I'm really excited to be here.

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<v Katie>And you've been on my show a few times now, so excited to join you on yours.

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<v Katie>Exactly. It's a pod swap. We did an episode on pod swaps, like episode three

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<v Katie>or four about the value of doing it.

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<v Katie>So here we are proving out that the value is awesome.

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<v Katie>So always worthwhile to have any of your incredible friends or contacts on your show.

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<v Katie>And likewise, it really does go a long way actually in building your audience

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<v Katie>and helping to kind of grow those numbers, which is a lot of what we're going

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<v Katie>to be talking about today.

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<v Katie>If you don't know Katie Brinkley, she is the CEO of Next Step Socials and Podcasting

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<v Katie>and the host of the top ranked Rocky Mountain Marketing Podcast.

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<v Katie>She's also a seasoned speaker at industry-leading events like Podcast Movement

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<v Katie>Evolutions and Social Media Marketing World.

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<v Katie>I've seen Katie at a bunch of events this year, actually. We got to hang out Katie in real time.

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<v Katie>I know, which is the best. Back and forth. Yes.

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<v Katie>Yeah, which is the absolute best. So she knows everything that there is to know

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<v Katie>about the world of podcasting, as well as how to use platforms like social media

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<v Katie>to be able to grow your podcast and turn it into a business tool,

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<v Katie>which is what we're going to talk about today?

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<v Katie>What else did I miss, Katie? Anything else in your bio? You've been working

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<v Katie>on all kinds of incredible projects lately.

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<v Katie>Yeah, I've been doing a lot of, well, I was just going to say that I spell my

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<v Katie>name the right way, but yeah, we can talk work stuff too. And yeah, like life is good.

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<v Katie>You know, I've been doing a lot of really fun things for some clients and,

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<v Katie>you know, AI is changing everything, which is cool and exciting.

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<v Katie>And so just trying to find new ways to incorporate AI into the workflow.

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<v Katie>And yeah, life is going really good. It's always better because I've already

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<v Katie>seen you twice this year. So, I mean, can't get much better than that.

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<v Katie>Can't get much better than that. I love it.

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<v Katie>Well, I want to rewind a little bit because I actually don't think I know a

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<v Katie>ton about your past and kind of your journey into podcasting.

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<v Katie>Is it true that you started in radio?

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<v Katie>I did. Yeah. I used to be a radio journalist. So, I was the post-game reporter

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<v Katie>for the Broncos and the Rockies and the Nuggets here in Denver, and I wanted to to be a

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<v Katie>a sports reporter uh i was so fortunate i landed that job right out of college

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<v Katie>and then now i'm gonna take everyone down a trip on memory lane and see how old i am we're going back.

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<v Katie>We're going way back

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<v Katie>Yeah there was this thing that came out called sirius and xm it was before it

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<v Katie>was sirius xm um when they were two rivals yeah i love it i know now now you

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<v Katie>know how old i am um but everyone in the radio industry panicked and a lot of

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<v Katie>people at the station moved into television,

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<v Katie>Some people moved into sales.

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<v Katie>I took the opportunity and moved into marketing. And I worked at the Rockies

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<v Katie>TV station, which is now no more.

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<v Katie>But I worked there for a number of years and did the marketing.

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<v Katie>And that was where I – it was great because I got to learn a lot about doing

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<v Katie>the marketing, like media buys, the back-end side of marketing.

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<v Katie>And social media was one of my many jobs there. So I was able to do radio,

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<v Katie>you know, TV, script writing, social media. It was a great job.

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<v Katie>And then, you know, I tell my daughter this. I've got two daughters. They're 8 and 11.

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<v Katie>And my 11-year-old, she's starting to see, like, that sometimes things don't

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<v Katie>go the way that you think that they will.

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<v Katie>And this is a real long answer here. But she didn't make the soccer team that

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<v Katie>the rest of her teammates did. And she was real sad.

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<v Katie>And I was like, you know, sometimes it seems like things don't make sense. You know, things...

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<v Katie>Are not happening the way that you feel they should. And, you know,

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<v Katie>you've tried your hardest, but things aren't just going the way that you feel that they should.

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<v Katie>And while it really sucks right now, it's just setting you up for better things in life.

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<v Katie>And that's, she now is on a better soccer team. We switched clubs.

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<v Katie>She's in a higher division.

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<v Katie>She's one of the starters. She gets a ton of playing time. Her coach is phenomenal.

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<v Katie>And, you know, I was like, remember how I bummed out you were just a few months ago?

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<v Katie>And look at you now. Like back then you were like, God, this is terrible. I'm so sad about it.

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<v Katie>But it was just setting you up for this bigger opportunity. And I do feel like my past job work,

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<v Katie>you know, history set me up for what I do today because I get to help people

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<v Katie>launch podcasts, grow their shows.

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<v Katie>I have two shows. That was my radio background. I know all about what to listen

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<v Katie>for, how to talk into a microphone, how the camera setup should be, you know, all of that.

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<v Katie>And I get to do the marketing side of things.

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<v Katie>Everything that I learned at the TV station with media buy, social media,

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<v Katie>you know, script write, all of that is set me up for being a successful entrepreneur.

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<v Katie>So it's, it, sometimes things don't go the way you think they should,

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<v Katie>but it's just setting you up for a better opportunity.

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<v Katie>I love that. We must have like, it must be a Katie thing because my son had

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<v Katie>literally the exact same situation with his soccer team.

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<v Katie>So it was a really hilarious small world sometimes. And I said almost the exact

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<v Katie>same thing to him. I was like, you know what?

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<v Katie>It's like this happened for a reason and I'm sure that it'll work itself out.

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<v Katie>And it really has. So it's great. It's great feedback. And I love that

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<v Katie>You're actually probably one of the few people that I've spoken with and that

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<v Katie>we've certainly that we've had on the show that actually like you were really

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<v Katie>like on the cutting edge of kind of,

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<v Katie>you know, you were there in the traditional media space and then in the marketing

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<v Katie>space and then transitioned into the podcasting space,

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<v Katie>but also like on the marketing side, like you've really kind of had both sides

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<v Katie>of the coin, which I think is kind of unique.

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<v Katie>I feel like a lot of podcasters, especially today, are coming at it in kind

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<v Katie>of this new world where podcasting is a new and different medium.

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<v Katie>They don't have a broadcast background.

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<v Katie>They don't really understand a lot of the, like, fundamentals that exist within

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<v Katie>broadcasting that are really applicable in podcasting as well.

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<v Katie>Do you pull a lot of that into – do you find that you're using a lot of kind

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<v Katie>of those foundational skills in what you're doing today and giving that advice

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<v Katie>on to clients as well as they're starting out their shows?

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<v Katie>Yeah, I think that is, I do have a unique perspective because when I first started

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<v Katie>with radio, social media was really not a thing. This was back with MySpace.

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<v Katie>And when I was working in radio, I was actually using MySpace to try and find

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<v Katie>new music and new bands and interview them.

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<v Katie>So, I mean, I've always kind of come at it like social media from a different

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<v Katie>angle and not the, I guess, the influencer angle.

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<v Katie>And it's a different way of seeing how you can have a show, how you can have

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<v Katie>a social media presence, how you can build a marketing presence and a brand presence online.

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<v Katie>I definitely think that, you know, you don't need to have a ton of money to

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<v Katie>get started with your show and to have a successful show.

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<v Katie>I think you can do all that organically very well. But you just need to strategize

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<v Katie>things. And I think that that's one of the biggest things.

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<v Katie>Pieces that so many podcasters business owners it's like oh well I need to do

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<v Katie>this so I just need to check that box and it's kind of there's no strategy behind it the why yeah.

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<v Katie>Yeah it is interesting we

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<v Katie>talk even a lot on this show about like okay no but we need to

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<v Katie>get kind of beyond our fears and beyond that perfection and just start but I

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<v Katie>think you're really right that sometimes we we forget that it just just start

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<v Katie>but but you need a strategy you need a plan especially if you want to do it

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<v Katie>professionally and if the goal of your podcast isn't just to have fun or to, you know,

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<v Katie>play at the technology and kind of have it as a side project.

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<v Katie>If the goal of it is to make money and is to, you know, be either itself a business

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<v Katie>or be in support of a business, then yeah, you definitely are going to need

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<v Katie>to be thinking through, you know, what is your short-term and long-term strategy.

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<v Katie>If people are brand new to this space, what do you suggest is like the best

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<v Katie>starting point for thinking through how to start thinking about that strategy,

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<v Katie>especially if they don't have a marketing background. So like all of it feels

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<v Katie>a little bit big and a lot new to them.

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<v Katie>Yeah. And I think that there's so many different reasons to have shows, right?

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<v Katie>If you want to have a show, I think that having a podcast, I think every business

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<v Katie>should have a podcast. I really do.

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<v Katie>It helps you get clear in what your why is.

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<v Katie>And in a world of AI where, Man, Sora 2, when we're going live here,

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<v Katie>it just came out really a week ago. And it's insane.

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<v Katie>It's crazy. Yeah.

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<v Katie>But this is where...

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<v Katie>You and your why as a business owner, that's going to stand out more than anything.

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<v Katie>And having, you know, Rocky Mountain Marketing is the name of my show.

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<v Katie>I have over 400 episodes.

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<v Katie>And I got really clear in what my differentiator was, because I was talking

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<v Katie>about it all the time. I was learning from people I was interviewing.

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<v Katie>And I was like, man, I don't know if I agree with that.

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<v Katie>But it helped me get really clear with my why for my business.

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<v Katie>And when you start having these conversations all the time, you get clear in

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<v Katie>your why, you get comfortable speaking about it when you're at these different

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<v Katie>events or at networking events, whatever.

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<v Katie>And you can really easily see like, this is what my attractor is.

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<v Katie>And with AI, with social media, with all of that, people want to connect with people so badly.

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<v Katie>And so if you can stand out with your show, I think that that's one of the best

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<v Katie>starting places for business owners is just having that show so you can talk about it all the time.

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<v Katie>And it will help you get clear with the why of your business.

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<v Katie>As far as the why of your show, again, I think that a lot of people go in and

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<v Katie>like, oh, okay, well, I'm just going to launch a show. Well, who is this the show for?

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<v Katie>You know, are you trying to get leads? Are you trying to build community?

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<v Katie>Are you just trying to get more comfortable on the mic? Is it thought leadership

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<v Katie>so that you can go out on stages and speak? you know, what is your why?

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<v Katie>Yeah, I agree. I think it's amazing to me how many people I speak with,

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<v Katie>even just in my role at Ecamm, where they're like, I'm all in,

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<v Katie>you know, I got Ecamm, I built the studio, like, you know, I have all the things.

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<v Katie>And now I'm, you know, I don't know, like, how to get started.

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<v Katie>And so, well, my first question is always like, well, what are you creating?

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<v Katie>Like, what, you know, what is the goal and the vision behind it?

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<v Katie>What is your why? What's your mission?

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<v Katie>And a lot of them don't quite know, like they haven't spent the time.

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<v Katie>And I think a lot of it is because these days, all of those other pieces are

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<v Katie>really shiny. And they seem like a really obvious choice.

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<v Katie>Like it's like, well, you know, I know I need a podcast or live show or,

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<v Katie>you know, some kind of way to create video content or audio content.

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<v Katie>I know that those things are important.

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<v Katie>So I've checked those boxes. I know to do that. I need a physical space.

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<v Katie>I'm going to need a camera. I'm going to need lights. I'm going to need like

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<v Katie>all these things. And so they've got those recommendations and they've checked

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<v Katie>all of those boxes, it is really difficult to fully understand like why and

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<v Katie>what the mission is and who you're trying to reach. So I do think too,

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<v Katie>it's important to know that like you, you can make some of those changes.

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<v Katie>Like, you know, Katie is here with 400 episodes, you know, down.

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<v Katie>I'm sure that when she first, when you first started, I'm sure that you were,

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<v Katie>you had probably a little bit of a different vision of who you thought your

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<v Katie>audience was or what you thought it was, but it evolved over time, right?

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<v Katie>Like you at least knew enough to be able to get started successfully.

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<v Katie>And then we're able to make those pivots and those changes.

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<v Katie>Exactly. And I mean, like, I think that a lot of people get into the,

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<v Katie>oh, well, this is how the show, it's your show. I mean, you can pivot it however you want.

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<v Katie>My show started as a lead gen because it was during COVID and all the networking

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<v Katie>events had been shut down.

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<v Katie>So I was interviewing other business

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<v Katie>owners and asking them what marketing strategies were working right now.

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<v Katie>Honestly, if you want to go hear some real bad podcasting, go back and listen

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<v Katie>to episodes, you know, the first season of Rocky Mountain Marketing. And I come from radio.

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<v Katie>So, I mean, trust me, it takes a little while to get your feet wet.

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<v Katie>If that's kind of keeping you, you know, stuck in the sand of like,

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<v Katie>oh, I don't know if I'll sound very good.

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<v Katie>Like, just get started on that. But then it shifted into networking.

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<v Katie>So now the people that I have on my show are people that I want to have a longer conversation with.

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<v Katie>Like I said, you've been on the show a couple times now, Katie.

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<v Katie>But there are people that I'm like, man, like Jeff C.

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<v Katie>My gosh, he is so smart. And every single time I talk to him,

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<v Katie>he's got some new thing that he's like really smart about.

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<v Katie>And so I want to learn from him. So I talk with him on my show.

00:14:08.999 --> 00:14:12.939

<v Katie>So I think discover what it is that you want to have from your show.

00:14:13.039 --> 00:14:16.859

<v Katie>For me, Rocky Mountain Marketing is ways that I can have, you know,

00:14:16.979 --> 00:14:20.099

<v Katie>longer conversations with people in the industry that I respect. So...

00:14:21.520 --> 00:14:24.640

<v Katie>Yeah, absolutely. And I, I love that you brought up Jeff C.

00:14:24.700 --> 00:14:28.340

<v Katie>Cause I think he just had an episode, maybe it was the last one or the one before

00:14:28.340 --> 00:14:32.740

<v Katie>where he was talking about conferences and events. We're just coming off of our creator camp event.

00:14:32.940 --> 00:14:35.680

<v Katie>And we, you know, many of us go to many events throughout the year.

00:14:36.440 --> 00:14:42.620

<v Katie>A podcast as a networking and conversation strategy is really great for if you're

00:14:42.620 --> 00:14:46.300

<v Katie>constantly attending events or you're a speaker and you're out on that speaking panel.

00:14:46.440 --> 00:14:50.680

<v Katie>I do think it helps you to like double down on those relationships.

00:14:51.000 --> 00:14:55.320

<v Katie>And the content that comes out of those conversations can be hugely valuable to your business.

00:14:55.480 --> 00:15:00.020

<v Katie>Jeff is a great example of that. You know, he books almost all of his guests

00:15:00.020 --> 00:15:02.800

<v Katie>through, you know, through the events that he goes out to, through,

00:15:02.980 --> 00:15:06.280

<v Katie>you know, colleagues that he meets through other speakers, like being out in

00:15:06.280 --> 00:15:08.180

<v Katie>person, being human in those spaces.

00:15:08.500 --> 00:15:11.860

<v Katie>And then those conversations, then, you know, he's recording and capturing them

00:15:11.860 --> 00:15:15.620

<v Katie>and is able to repurpose them and use them in all different kinds of ways,

00:15:15.620 --> 00:15:20.800

<v Katie>thanks to largely, I mean, to the change in technology and the, you know,

00:15:21.120 --> 00:15:24.740

<v Katie>the now all the different AI tools that are out there to make that process easier,

00:15:25.040 --> 00:15:29.300

<v Katie>you know, circling back to what you said earlier, like it, we are still holding the,

00:15:29.400 --> 00:15:35.260

<v Katie>the humanity and the community and the conversations still exists in us and

00:15:35.260 --> 00:15:39.620

<v Katie>in the vision and the mission of our shows, but all the other stuff around it

00:15:39.620 --> 00:15:42.380

<v Katie>is all made so much easier by all of these different tools.

00:15:42.600 --> 00:15:47.400

<v Katie>So I, it's a really cool time to be jumping in and trying this.

00:15:47.720 --> 00:15:52.220

<v Katie>It is. And I think that, you know, even with what we've seen with Sora 2 that's

00:15:52.220 --> 00:15:56.100

<v Katie>come out and how incredible the video is on that.

00:15:56.420 --> 00:15:58.440

<v Katie>It's wild. If you haven't seen it, you really should.

00:15:58.740 --> 00:16:04.620

<v Katie>Yeah. I mean, it's insane. But even that it shows me that video is even...

00:16:05.622 --> 00:16:08.802

<v Katie>On the cusp of like being replicated very easily.

00:16:09.902 --> 00:16:13.342

<v Katie>Podcasting, yeah, sure. You can, you know, clone your voice and do all that

00:16:13.342 --> 00:16:17.802

<v Katie>stuff, but you can't, you can't replicate a conversation like what you and I

00:16:17.802 --> 00:16:18.622

<v Katie>are having right now, Katie.

00:16:18.922 --> 00:16:21.762

<v Katie>I mean, the fact that I've stumbled over my words and I've gone way too long

00:16:21.762 --> 00:16:23.622

<v Katie>with some of the storytelling and gone off track,

00:16:23.822 --> 00:16:29.542

<v Katie>that's a human element that I think is podcasting is going to stick around a

00:16:29.542 --> 00:16:36.882

<v Katie>lot longer because of that and having these live shows because AI just can't replicate this yet.

00:16:37.142 --> 00:16:43.422

<v Katie>I mean, who knows a year from now? It's going fast. But if you're holding back

00:16:43.422 --> 00:16:47.842

<v Katie>on launching a show or having a podcast or having a live show,

00:16:48.002 --> 00:16:54.342

<v Katie>now is the prime time to do it because people are craving this.

00:16:55.482 --> 00:17:00.162

<v Katie>Yeah, absolutely. Well, I think you've answered this a little bit,

00:17:00.242 --> 00:17:01.422

<v Katie>but I'm going to ask this one anyway.

00:17:01.722 --> 00:17:06.442

<v Katie>So you talk a lot in both social media and in podcasting about how it's more

00:17:06.442 --> 00:17:10.482

<v Katie>about conversations and not content. We should be focusing on these conversations.

00:17:11.062 --> 00:17:15.822

<v Katie>Can you dive into what that means in practice in your show?

00:17:15.962 --> 00:17:19.862

<v Katie>So how does that look like when you're scheduling and planning your content,

00:17:19.902 --> 00:17:23.062

<v Katie>your show itself, and then how you're getting that out there across the different

00:17:23.062 --> 00:17:24.662

<v Katie>platforms and how you're marketing your content?

00:17:24.902 --> 00:17:26.862

<v Katie>Yeah, I think that a lot of people, and like we said earlier,

00:17:27.062 --> 00:17:30.342

<v Katie>AI makes things real easy to repurpose things and just get more and more and

00:17:30.342 --> 00:17:31.782

<v Katie>more like short clips, all this stuff.

00:17:32.611 --> 00:17:39.611

<v Katie>But again, like, think about this. What helps you stop your scroll when you're on social media?

00:17:40.671 --> 00:17:48.031

<v Katie>And most often it's, I hate saying this, but it's not going to be a recycled podcast clip.

00:17:49.151 --> 00:17:53.151

<v Katie>People might be like, hey, it's the two Katie's. I love them. And they might stop.

00:17:53.451 --> 00:17:59.631

<v Katie>But really, we're very selfish creatures. And what's in it for me? Why should I care?

00:18:00.251 --> 00:18:06.331

<v Katie>And so having a show and knowing this is why I want my audience to care,

00:18:06.491 --> 00:18:12.231

<v Katie>what I want my community to care about, it's going to make creating the content a whole lot easier.

00:18:12.591 --> 00:18:19.291

<v Katie>So for example, you want your audience here to care about why they should have

00:18:19.291 --> 00:18:23.851

<v Katie>a podcast and the why behind it.

00:18:23.931 --> 00:18:27.751

<v Katie>Maybe that's the big goal from today's episode is discovering your why.

00:18:27.931 --> 00:18:32.411

<v Katie>I don't know. We still have time left. Who knows what the, but we'll just say the why.

00:18:32.991 --> 00:18:37.871

<v Katie>And if you can get into that with your social content, with your email content,

00:18:38.051 --> 00:18:41.631

<v Katie>with your lead magnets and say, okay, I'm going to create a lead magnet all

00:18:41.631 --> 00:18:45.931

<v Katie>about having Katie Brinkley on the show where we talk about the why of the show

00:18:45.931 --> 00:18:47.651

<v Katie>and the why of your business.

00:18:48.291 --> 00:18:52.791

<v Katie>That's going to get the right people seeing, like raising their hand and saying,

00:18:52.891 --> 00:18:54.171

<v Katie>hey, hold on. I want to hear more.

00:18:54.671 --> 00:19:00.811

<v Katie>I want to listen to this episode. I want to download Katie Ecamm's free lead

00:19:00.811 --> 00:19:05.691

<v Katie>magnet, whatever, because you're talking to exactly what it is that you can help people with.

00:19:05.851 --> 00:19:12.171

<v Katie>So I think that when you know who your content is for and why they should care

00:19:12.171 --> 00:19:16.431

<v Katie>and then create the content, you don't need to post a ton.

00:19:16.571 --> 00:19:21.531

<v Katie>You just have to create better content that gets the right people raising their

00:19:21.531 --> 00:19:25.651

<v Katie>hand, the right people tuning in, the right people downloading your lead magnet,

00:19:25.771 --> 00:19:28.031

<v Katie>the right people signing up to book a call with you.

00:19:29.591 --> 00:19:33.511

<v Katie>That's actually really great to hear because I feel like, and I will include

00:19:33.511 --> 00:19:37.831

<v Katie>myself in this group of people, but I feel like many people out there,

00:19:37.931 --> 00:19:42.251

<v Katie>including me, feel sometimes like we're doing a lot, right?

00:19:42.351 --> 00:19:47.231

<v Katie>So like in many cases, the podcast is in addition to whether it's,

00:19:47.331 --> 00:19:50.871

<v Katie>you know, a full-time job or it's part of the job and the other services or

00:19:50.871 --> 00:19:54.231

<v Katie>goods that you're selling, or maybe it's like, you know, a side hustle.

00:19:54.231 --> 00:19:58.131

<v Katie>And then you also have, you know, relationships and kids and,

00:19:58.131 --> 00:20:00.791

<v Katie>you know, hobbies and other things that you're trying to balance and juggle.

00:20:00.991 --> 00:20:08.251

<v Katie>So it does feel as though marketing and digital marketing in today's world feels

00:20:08.251 --> 00:20:11.111

<v Katie>like it's constantly demanding more and more and more.

00:20:11.471 --> 00:20:14.811

<v Katie>And sometimes it feels like if you're not posting with some,

00:20:14.811 --> 00:20:19.471

<v Katie>you know, crazy amount of frequency that people won't see it or that you're going to miss the mark.

00:20:20.053 --> 00:20:23.613

<v Katie>Um, yeah. Do you have any advice for people who just, you know,

00:20:23.693 --> 00:20:25.813

<v Katie>there's all these tools and ways to get all this content out there,

00:20:25.893 --> 00:20:27.853

<v Katie>but I think you're absolutely right that it needs to be the,

00:20:27.853 --> 00:20:30.333

<v Katie>the right content for the right person.

00:20:30.633 --> 00:20:35.513

<v Katie>How do you approach thinking through that in kind of a larger sustainable system?

00:20:35.713 --> 00:20:39.033

<v Katie>Yeah. And, and I think that, you know, I, I love Austin Armstrong.

00:20:39.373 --> 00:20:43.773

<v Katie>He's a great guy. Um, if nobody knows who he is, he's, he's creates a lot of

00:20:43.773 --> 00:20:51.953

<v Katie>content and for him that works, You know, but for me, I have a business to run.

00:20:52.193 --> 00:20:55.353

<v Katie>I have two shows like this afternoon. I'm recording, you know,

00:20:55.433 --> 00:20:58.453

<v Katie>we have we got to go to the studio and set up a client podcast record.

00:20:58.573 --> 00:21:03.993

<v Katie>I mean, so I got a lot going on. I can't be spending all day creating a ton of content.

00:21:04.473 --> 00:21:09.353

<v Katie>How can I create content that converts? And so knowing what it is,

00:21:09.533 --> 00:21:13.193

<v Katie>what that you want people to do. OK, I need I need more clients.

00:21:13.533 --> 00:21:17.013

<v Katie>Let's just say that's the big goal for Q3. I need more clients.

00:21:17.413 --> 00:21:21.373

<v Katie>Well, how am I going to get more clients and how can I use the podcast to convert

00:21:21.373 --> 00:21:23.493

<v Katie>the right people into clients?

00:21:23.733 --> 00:21:28.893

<v Katie>And this is, again, coming back into that strategy mindset of what's the ask right now?

00:21:28.993 --> 00:21:33.433

<v Katie>Maybe you have Ecamm camp or creator camp that you want to have people sign

00:21:33.433 --> 00:21:36.293

<v Katie>up for and you're doing a big push for it.

00:21:36.413 --> 00:21:42.973

<v Katie>Well, what from the show can you use to get people to sign up for that?

00:21:43.093 --> 00:21:46.473

<v Katie>What is the big takeaway that people will get from listening to this episode

00:21:46.473 --> 00:21:52.213

<v Katie>or something that I said that is going to get someone to convert into whatever it is that you want.

00:21:52.373 --> 00:21:57.353

<v Katie>And so when you go in with that mindset, again, you don't need to create a ton of content.

00:21:58.073 --> 00:22:03.453

<v Katie>You can create, like, so I have the four post strategy and it's all designed

00:22:03.453 --> 00:22:06.373

<v Katie>to where you have, okay, the end goal is X.

00:22:06.593 --> 00:22:09.873

<v Katie>How am I going to get people there? And it's through four different types of

00:22:09.873 --> 00:22:13.753

<v Katie>posts because everyone resonates with a different type of post.

00:22:14.373 --> 00:22:17.193

<v Katie>And the algorithm wants you to post

00:22:17.193 --> 00:22:20.133

<v Katie>a variety of posts if you're posting the same type of

00:22:20.133 --> 00:22:23.333

<v Katie>content all the time one you're missing

00:22:23.333 --> 00:22:26.353

<v Katie>people uh that the algorithm you know for

00:22:26.353 --> 00:22:29.553

<v Katie>me i don't watch any reels on instagram i

00:22:29.553 --> 00:22:35.613

<v Katie>don't um facebook's algorithm for for reels it knows me like i get tons of talking

00:22:35.613 --> 00:22:40.753

<v Katie>dog videos it knows me and like i'm on there forever but i mean on instagram

00:22:40.753 --> 00:22:44.433

<v Katie>i'm like none of these reels really make sense i'd rather just go to my friend's

00:22:44.433 --> 00:22:47.773

<v Katie>feed and see what my friends are up to so i mean And this is where, again,

00:22:47.953 --> 00:22:52.133

<v Katie>you have to create a variety of content depending on the platform,

00:22:52.473 --> 00:22:54.033

<v Katie>depending on what the outcome is.

00:22:54.153 --> 00:22:58.653

<v Katie>And when you have the four post strategy, it really makes it easy to create

00:22:58.653 --> 00:23:00.933

<v Katie>content that is going to convert.

00:23:02.346 --> 00:23:05.186

<v Katie>Do you want to talk through that strategy a little bit? I think many of us know

00:23:05.186 --> 00:23:08.126

<v Katie>it, but just in case people don't yet, I think it's really valuable.

00:23:08.226 --> 00:23:12.886

<v Katie>And I have used it many a time and it really is magical.

00:23:13.046 --> 00:23:15.326

<v Katie>Like it really does work every single time.

00:23:15.546 --> 00:23:18.966

<v Katie>And I see it coming up in like your feeds and other people's feeds.

00:23:19.086 --> 00:23:21.146

<v Katie>And I'm like, I feel the need to reply back.

00:23:21.326 --> 00:23:25.106

<v Katie>So the magic is in this strategy. So everyone get a pencil. Let's write this

00:23:25.106 --> 00:23:26.146

<v Katie>down. All right, go ahead,

00:23:26.226 --> 00:23:29.666

<v Katie>Katie. Yeah, well, and I mean, it's really dependent on how many platforms you

00:23:29.666 --> 00:23:33.986

<v Katie>want to be on. So, I mean, I'm not on TikTok at all.

00:23:34.206 --> 00:23:37.086

<v Katie>I'm just starting back on Instagram.

00:23:37.626 --> 00:23:40.306

<v Katie>Facebook and LinkedIn are my jam. Those are my two favorites.

00:23:40.826 --> 00:23:47.906

<v Katie>And so if I were to just be posting on a couple platforms, then I would be posting

00:23:47.906 --> 00:23:50.226

<v Katie>different types of posts.

00:23:50.326 --> 00:23:54.526

<v Katie>So the first post is an awareness post, making people problem aware.

00:23:54.686 --> 00:23:57.926

<v Katie>So aware of what the big problem is.

00:23:58.606 --> 00:24:01.326

<v Katie>You have a podcast and you don't know who you're even talking to,

00:24:01.586 --> 00:24:04.586

<v Katie>you know, or pointing it out and being like, oh, yeah, she's talking to me.

00:24:04.746 --> 00:24:08.246

<v Katie>So bringing out, like, making people, the right people problem aware.

00:24:08.966 --> 00:24:15.106

<v Katie>It's also, I was going to say a double entendre, but that's not the right word.

00:24:16.226 --> 00:24:20.586

<v Katie>It also is for, like, getting the most awareness in the algorithm.

00:24:20.786 --> 00:24:24.486

<v Katie>So what the algorithms are pushing out.

00:24:24.626 --> 00:24:27.306

<v Katie>Kills two birds with one stone. That's kind of a weird expression.

00:24:29.566 --> 00:24:37.466

<v Katie>But so, you know, on Facebook, you know, maybe it's a bold statement or like

00:24:37.466 --> 00:24:39.826

<v Katie>an unpopular opinion on LinkedIn.

00:24:39.826 --> 00:24:45.266

<v Katie>It could be a poll, you know, just what the algorithm is pushing out to strangers

00:24:45.266 --> 00:24:48.506

<v Katie>on the Internet. So making more people aware of your content.

00:24:49.006 --> 00:24:53.546

<v Katie>So it works two ways. The second post is an elaboration post where you then

00:24:53.546 --> 00:24:58.706

<v Katie>show your thought leadership. You elaborate on the problem and you take people,

00:24:58.826 --> 00:25:03.226

<v Katie>you know, one step further from, hey, you know that you have a podcast and you don't know your why.

00:25:03.406 --> 00:25:07.606

<v Katie>Well, these are the four different types of podcasts that you can have as a

00:25:07.606 --> 00:25:11.666

<v Katie>business owner and explain it in detail. You know, and that could be a LinkedIn newsletter.

00:25:12.006 --> 00:25:15.486

<v Katie>On Facebook, it could be one of those thread style posts.

00:25:17.046 --> 00:25:21.606

<v Katie>On Instagram, it could be a carousel. So it's a variety of ways of pushing out

00:25:21.606 --> 00:25:25.906

<v Katie>thought leadership, longer form content. And the third post is a community post.

00:25:26.066 --> 00:25:29.886

<v Katie>How have you overcome this problem or helped a client overcome this problem?

00:25:30.186 --> 00:25:33.226

<v Katie>You know, I could share the story. Yeah, storytelling.

00:25:33.626 --> 00:25:39.046

<v Katie>Exactly. It's 100% storytelling. And then the last post is the action post,

00:25:39.166 --> 00:25:41.406

<v Katie>asking people to leave social media,

00:25:41.646 --> 00:25:45.426

<v Katie>to go one step further with you, to listen to your podcast, sign up to work

00:25:45.426 --> 00:25:49.966

<v Katie>with you, download the lead magnet, whatever it is that you figured out before

00:25:49.966 --> 00:25:53.086

<v Katie>you started posting that week. That's the action post. Thank you.

00:25:55.135 --> 00:25:58.095

<v Katie>That's, that's the trick. And I know it's hard because sometimes I screw it.

00:25:58.175 --> 00:26:01.115

<v Katie>Most times I screw that part up too. I'm just like full steam ahead.

00:26:01.275 --> 00:26:03.075

<v Katie>I'm like, wait a second, where are we sending people this week?

00:26:03.215 --> 00:26:06.215

<v Katie>So yeah, that, that's, that's the first most important part,

00:26:06.335 --> 00:26:10.555

<v Katie>but I do, I do love, and I just want to reiterate so that everyone is listening.

00:26:10.675 --> 00:26:14.475

<v Katie>Cause I, again, I am, I am equally bad as the rest of us and kind of getting

00:26:14.475 --> 00:26:18.155

<v Katie>too busy and letting things drop here and there, but you'll note in Katie's

00:26:18.155 --> 00:26:21.975

<v Katie>strategy that it's not every single day, listen to my podcast,

00:26:22.155 --> 00:26:25.015

<v Katie>listen to my podcast, check out my podcast. Oh, by the way, I have a podcast.

00:26:25.275 --> 00:26:29.375

<v Katie>I love my podcast. Do you want to love my... It's not everyday kind of screaming

00:26:29.375 --> 00:26:33.415

<v Katie>from the top of your Facebook mountain down at people.

00:26:33.715 --> 00:26:39.735

<v Katie>It is almost a bridge, right? You're building a bridge in multiple posts that

00:26:39.735 --> 00:26:45.075

<v Katie>gets people from you and your podcast back over from those social platforms, right?

00:26:45.175 --> 00:26:50.115

<v Katie>So I think it's really smart because it's repeatable and it's easy enough to

00:26:50.115 --> 00:26:54.035

<v Katie>do. And with all the tools out there, you could even get some help from ChatGPT

00:26:54.035 --> 00:26:56.355

<v Katie>or Cloud or whatever your favorite AI tool is.

00:26:56.535 --> 00:26:59.915

<v Katie>But it is a really nice way.

00:27:00.015 --> 00:27:04.675

<v Katie>And I will say the thought-provoking or controversial posts,

00:27:04.675 --> 00:27:05.855

<v Katie>I'm a total sucker for that.

00:27:05.975 --> 00:27:10.755

<v Katie>Every time someone's like, you know, I don't know. I'm trying to think of a fun example.

00:27:10.895 --> 00:27:15.695

<v Katie>But every time someone takes an opposite position to me and it's not religious

00:27:15.695 --> 00:27:17.455

<v Katie>or political, like a fun thing I can respond back to.

00:27:17.455 --> 00:27:18.575

<v Katie>Russell Sprouts, yes or no.

00:27:18.715 --> 00:27:21.855

<v Katie>I'm there, right? Yeah, exactly. I'm like, heck, yeah, I love them.

00:27:21.935 --> 00:27:24.175

<v Katie>Here's how I would cook them. Like, I'm all in on that.

00:27:24.295 --> 00:27:29.795

<v Katie>So I do think, like, there is a behavior, right? Like, a behavior on social

00:27:29.795 --> 00:27:32.195

<v Katie>that people want to be able to respond back to that kind of stuff.

00:27:32.515 --> 00:27:39.015

<v Katie>I mean, like, while we're commenting, really, we're saying, I want to be a part of your community.

00:27:39.195 --> 00:27:44.875

<v Katie>Really. Yeah. I mean, whether, again, it's like, team roasted Brussels sprouts

00:27:44.875 --> 00:27:47.115

<v Katie>all the way, you know, blah, blah, blah, whatever.

00:27:48.355 --> 00:27:51.255

<v Katie>You're saying like hey i'm joining in

00:27:51.255 --> 00:27:53.935

<v Katie>on the i like the community that you've built and i want to be a

00:27:53.935 --> 00:27:56.955

<v Katie>part of it by commenting on this post um

00:27:56.955 --> 00:27:59.695

<v Katie>and so i think that yeah it's it's it's a

00:27:59.695 --> 00:28:02.835

<v Katie>great way of really getting the right people to engage

00:28:02.835 --> 00:28:06.615

<v Katie>with your content it it helps you create create

00:28:06.615 --> 00:28:09.415

<v Katie>better content you don't need to post a ton and like you

00:28:09.415 --> 00:28:14.535

<v Katie>said i think a lot of people get tired of hearing go listen to my podcast go

00:28:14.535 --> 00:28:20.055

<v Katie>listen to my podcast go listen to my podcast um and so if we want if we want

00:28:20.055 --> 00:28:23.535

<v Katie>to listen to your podcast guess what we'd we'd open up our phones or whatever

00:28:23.535 --> 00:28:28.195

<v Katie>and open up the podcast app we wouldn't be opening up instagram you know.

00:28:29.974 --> 00:28:34.014

<v Katie>You also don't need to say it. Like, I am, again, I'm living proof of this.

00:28:34.134 --> 00:28:35.894

<v Katie>Like, I have just a for fun podcast.

00:28:36.314 --> 00:28:41.394

<v Katie>And I, like, I have very low expectations. I'm literally doing it just to,

00:28:41.474 --> 00:28:43.354

<v Katie>like, hang out with my friends and my people.

00:28:44.074 --> 00:28:48.914

<v Katie>But I, so I, so I'm not, I'm not applying hardly any strategies other than,

00:28:49.014 --> 00:28:50.394

<v Katie>like, things I feel in the moment for.

00:28:50.554 --> 00:28:54.234

<v Katie>But I will often post, you know, my, it's a movie podcast.

00:28:54.414 --> 00:28:56.934

<v Katie>Like, my thoughts on, like, a particular movie or, like, you know.

00:28:56.934 --> 00:28:59.374

<v Katie>So here and there kind of sprinkled through my normal, you know,

00:28:59.534 --> 00:29:01.294

<v Katie>photos of kids and my chickens and whatever else.

00:29:01.634 --> 00:29:06.074

<v Katie>And I am amazed at the amount of people who like when I am face to face with them,

00:29:06.554 --> 00:29:12.154

<v Katie>the people in my real world and my network, who will now give me movie recommendations

00:29:12.154 --> 00:29:15.794

<v Katie>or like challenge things that I've said or say that they like went back and

00:29:15.794 --> 00:29:16.894

<v Katie>listened to a particular episode.

00:29:17.134 --> 00:29:20.834

<v Katie>And at no point have I said, like in the majority of my posts,

00:29:21.074 --> 00:29:22.514

<v Katie>go listen to my podcast. I don't

00:29:22.514 --> 00:29:24.814

<v Katie>even expect them to go and listen to my podcast because they're busy.

00:29:25.054 --> 00:29:29.674

<v Katie>But it's a It's a reminder and they feel like they're part of that conversation.

00:29:29.694 --> 00:29:33.234

<v Katie>They're like, oh, I have an opinion on that and I want to let Katie know about that.

00:29:33.374 --> 00:29:36.114

<v Katie>And they will, you know, whether it's in person or in the comments.

00:29:36.814 --> 00:29:40.954

<v Katie>They really will. It's amazing. And it's, that's, again, like you and I were,

00:29:41.074 --> 00:29:43.854

<v Katie>last time we talked on the phone, you know, I was like, hey,

00:29:44.134 --> 00:29:47.894

<v Katie>so have you seen Mystery Science Data 3000, the movie yet? You know? Yeah.

00:29:48.234 --> 00:29:52.194

<v Katie>And it's now on my list. Yeah. But you probably had no idea.

00:29:52.374 --> 00:29:56.054

<v Katie>Like that I, you're like, oh, I didn't know you even knew I had that show.

00:29:56.214 --> 00:29:59.294

<v Katie>So I think the people, again,

00:29:59.934 --> 00:30:03.214

<v Katie>I follow you. I see the stuff you're doing. And there's a lot of,

00:30:03.294 --> 00:30:06.794

<v Katie>I was going to say creepers out there, but there's those two.

00:30:07.294 --> 00:30:10.474

<v Katie>But I was going to put my husband into that category. I know.

00:30:10.614 --> 00:30:15.474

<v Katie>And so I was like, no, there's a lot of silent observers out there.

00:30:16.754 --> 00:30:21.734

<v Katie>And my husband is one of those where, like, I've had to tell him,

00:30:21.854 --> 00:30:25.374

<v Katie>like, hey, when you see the picture of, like, me and the kids,

00:30:25.514 --> 00:30:30.014

<v Katie>can you just like that on Facebook? because it helps me with the algorithm.

00:30:30.214 --> 00:30:33.634

<v Katie>I know you've seen it because I see you on Facebook. So I know you saw it.

00:30:33.734 --> 00:30:36.754

<v Katie>But I mean, there's a lot of people that are just scrolling and they're not

00:30:36.754 --> 00:30:39.874

<v Katie>engaging, but you're making an impact on it.

00:30:39.874 --> 00:30:43.394

<v Katie>They're consuming it. Yes. Yeah, exactly. This is a great question coming in

00:30:43.394 --> 00:30:47.574

<v Katie>from Rich. Thanks so much for posting it, Rich. So Rich is asking about your four post strategy.

00:30:48.654 --> 00:30:53.014

<v Katie>Are they, so he's asking, is it like daily? Is it one post every day?

00:30:53.194 --> 00:30:55.494

<v Katie>Is it one post a week? Like what's the frequency for it?

00:30:55.594 --> 00:30:58.614

<v Katie>The thing that's great about it is it's all up to you. You know,

00:30:58.754 --> 00:31:02.594

<v Katie>if you're, and I know I've dropped his name twice now, if you're Austin Armstrong

00:31:02.594 --> 00:31:08.254

<v Katie>and you want to post 22 times a day, you could still do this strategy in that 22 times a day thing.

00:31:08.414 --> 00:31:13.614

<v Katie>For me, I only post like three times a week, sometimes four,

00:31:13.854 --> 00:31:15.354

<v Katie>but I still do the strategy.

00:31:15.674 --> 00:31:20.034

<v Katie>I still base the entire strategy on those four posts.

00:31:21.514 --> 00:31:26.994

<v Katie>It's 100% up to you what your capacity is. it's, it comes down to just making

00:31:26.994 --> 00:31:31.254

<v Katie>sure that you know what the end goal is and getting, getting people,

00:31:31.454 --> 00:31:34.714

<v Katie>the right people to raise their hand in time for that end goal.

00:31:34.894 --> 00:31:37.714

<v Katie>So, it's choose your own adventure.

00:31:38.014 --> 00:31:41.154

<v Katie>It just do use the strategy and then you can decide the frequency.

00:31:42.374 --> 00:31:47.874

<v Katie>So I know a lot of people think about vanity metrics and kind of get distracted

00:31:47.874 --> 00:31:54.494

<v Katie>or maybe sad with all the follower counts and likes and all of that stuff out there.

00:31:56.854 --> 00:32:00.854

<v Katie>What's the first mindset shift that they need to make in order to start focusing

00:32:00.854 --> 00:32:04.694

<v Katie>on your relationships and some of these other more important metrics?

00:32:04.894 --> 00:32:06.114

<v Katie>What advice can you give them there?

00:32:06.514 --> 00:32:14.114

<v Katie>Yeah, and I get it. It can be really hard to not look at the vanity metrics.

00:32:14.374 --> 00:32:15.314

<v Katie>That's exactly what they are like.

00:32:15.654 --> 00:32:19.414

<v Katie>And then you go to podcast, T.D., you and I were at Podcast Movement Evolutions

00:32:19.414 --> 00:32:23.254

<v Katie>earlier this year, and everyone was talking about download numbers and this.

00:32:23.414 --> 00:32:29.874

<v Katie>And I was like, you know, honestly, we helped a client land a five-figure sponsorship

00:32:29.874 --> 00:32:32.694

<v Katie>for their podcast, and they got 50 downloads an episode.

00:32:34.188 --> 00:32:39.328

<v Katie>That's not very many. However, the people that were listening to their show,

00:32:39.608 --> 00:32:44.068

<v Katie>if just one person signed up with that sponsor, it was, you know,

00:32:44.228 --> 00:32:45.568

<v Katie>at least a six figure deal.

00:32:45.868 --> 00:32:50.988

<v Katie>So it may, it all depends on who is listening, who is engaging,

00:32:51.208 --> 00:32:52.948

<v Katie>who, who are your followers?

00:32:53.548 --> 00:32:59.008

<v Katie>Because you can buy all that. But, you know, it's really sad,

00:32:59.028 --> 00:33:01.208

<v Katie>but, I mean, like, it's not expensive either.

00:33:01.548 --> 00:33:07.068

<v Katie>I mean, you can go online, buy followers, buy engagement, buy video views,

00:33:07.128 --> 00:33:12.568

<v Katie>and not pay a ton of money, but it's all people that are never going to buy from you. So why?

00:33:12.808 --> 00:33:17.748

<v Katie>Who are you creating the content for then if it's a whole lot of nobodies?

00:33:17.748 --> 00:33:21.988

<v Katie>Um you know i unfortunately next

00:33:21.988 --> 00:33:24.868

<v Katie>step social is is not going to be working with anyone

00:33:24.868 --> 00:33:27.828

<v Katie>in africa we're not we're we only work

00:33:27.828 --> 00:33:30.708

<v Katie>with people united states and canada um we don't

00:33:30.708 --> 00:33:34.088

<v Katie>even work with people in in australia because of the time zone stuff so i mean

00:33:34.088 --> 00:33:40.368

<v Katie>like i don't really care if anyone you know overseas follows me because i know

00:33:40.368 --> 00:33:43.008

<v Katie>that we're not going to be really working with them And that's the big goal

00:33:43.008 --> 00:33:49.948

<v Katie>for me on social media is to find more business for Next Step Social, to find more clients.

00:33:51.488 --> 00:33:56.588

<v Katie>I think that's super important. And I hope that everyone who is out there to

00:33:56.588 --> 00:33:58.088

<v Katie>do this professionally listens to that.

00:33:58.168 --> 00:34:01.928

<v Katie>Because I do think that many of us are people pleasers and are so kind of focused

00:34:01.928 --> 00:34:04.948

<v Katie>on this concept of, you know, we need to be reaching everyone.

00:34:04.948 --> 00:34:08.908

<v Katie>We need to have this huge, you know, this huge following. We're chasing after

00:34:08.908 --> 00:34:09.948

<v Katie>some of these vanity metrics.

00:34:09.948 --> 00:34:15.388

<v Katie>And I think you're absolutely right. It is completely okay to say that the goal

00:34:15.388 --> 00:34:19.908

<v Katie>of this podcast is to support my business, which is in North America.

00:34:19.908 --> 00:34:23.268

<v Katie>And so I am only going after people that are within North America.

00:34:23.428 --> 00:34:28.148

<v Katie>And the goal, as well as giving them a good experience in listening and learning

00:34:28.148 --> 00:34:30.668

<v Katie>from my show, is to convert new clients.

00:34:30.808 --> 00:34:34.148

<v Katie>That is what's supporting this podcast, and that is the reason why I am doing

00:34:34.148 --> 00:34:37.548

<v Katie>that. And so I think it's okay to give ourselves permission for that.

00:34:37.708 --> 00:34:42.528

<v Katie>And if that's not like doing it for you, then maybe, maybe honestly,

00:34:42.748 --> 00:34:43.828

<v Katie>it's two different projects.

00:34:43.968 --> 00:34:46.468

<v Katie>Maybe you're like me and you do a passion project where it's like,

00:34:46.628 --> 00:34:51.288

<v Katie>this is my play space and my fun and my silly and my, like, I can learn from

00:34:51.288 --> 00:34:55.868

<v Katie>this space, but I don't plan on changing the world with it or making a ton of

00:34:55.868 --> 00:34:57.308

<v Katie>money or like, that's just a play space.

00:34:57.588 --> 00:35:01.208

<v Katie>This is my workspace. And these goals are really different because it,

00:35:01.328 --> 00:35:05.148

<v Katie>sometimes it can be distracting where you're, you're just wanting to kind of

00:35:05.148 --> 00:35:08.768

<v Katie>gain all these new numbers, but you're right they may not be value like actually valuable

00:35:08.768 --> 00:35:12.888

<v Katie>So we had a client um that

00:35:12.888 --> 00:35:21.528

<v Katie>accidentally uploaded a video as a reel instead of as a story um which you know

00:35:21.528 --> 00:35:29.228

<v Katie>it's fine it happens um but the reel went viral and it had a couple million views and,

00:35:29.759 --> 00:35:32.819

<v Katie>And he was like, what do I do with all these followers now?

00:35:32.939 --> 00:35:35.679

<v Katie>And I was like, okay, well, honestly, most of the people that are following

00:35:35.679 --> 00:35:38.159

<v Katie>you are between ages 13 and 17.

00:35:38.699 --> 00:35:43.719

<v Katie>You're looking to work with, you know, people that want to start a franchise.

00:35:45.319 --> 00:35:48.399

<v Katie>I don't know if any of these people are your target. I, you know,

00:35:48.519 --> 00:35:52.559

<v Katie>like, so, again, it looks great. Like, okay, cool.

00:35:52.659 --> 00:35:55.119

<v Katie>He got some new followers from this funny video.

00:35:55.519 --> 00:35:58.859

<v Katie>And, you know, but they're all 13 to 17-year-olds. And like,

00:35:59.099 --> 00:36:02.739

<v Katie>they're really not going to care about anything else that he posts about,

00:36:03.119 --> 00:36:05.599

<v Katie>you know, and just because it was this one mistake.

00:36:07.259 --> 00:36:10.239

<v Katie>Yeah. Yeah. It's it's really important to keep in mind.

00:36:10.439 --> 00:36:16.219

<v Katie>And again, kind of can get lost sometimes under all the sort of glamour and

00:36:16.219 --> 00:36:18.899

<v Katie>glitz of everything else that you're doing, where it's like,

00:36:19.019 --> 00:36:22.199

<v Katie>you know, it feels really exciting every time someone jumps in and joins your

00:36:22.199 --> 00:36:24.099

<v Katie>show or is part of. Yeah, they liked it. Right.

00:36:24.219 --> 00:36:27.199

<v Katie>Like, which is great. And you should be celebrating those kinds of moments,

00:36:27.339 --> 00:36:31.679

<v Katie>but that it may not necessarily be the right metrics to be tracking or the right

00:36:31.679 --> 00:36:33.619

<v Katie>metrics to be thinking about. Well, it's –

00:36:33.619 --> 00:36:39.359

<v Katie>I was going to say real fast, too. Like, I think the imposter syndrome comes in a lot, too, with that.

00:36:39.539 --> 00:36:45.219

<v Katie>Like, oh, well, gosh, Katie's – Katie's just posting about her crochet stuff,

00:36:45.219 --> 00:36:47.619

<v Katie>and she got 48 likes on that? Seriously?

00:36:48.079 --> 00:36:52.079

<v Katie>Like, this post took me over an hour to do.

00:36:52.379 --> 00:36:55.459

<v Katie>Da-da-da-da-da-da. You know, whatever. and it got seven

00:36:55.459 --> 00:36:58.339

<v Katie>seriously like what am i doing wrong like how that's

00:36:58.339 --> 00:37:01.659

<v Katie>not fair and it i get it the imposter

00:37:01.659 --> 00:37:04.439

<v Katie>syndrome can happen you can see what other people are doing and be

00:37:04.439 --> 00:37:07.359

<v Katie>like well their launch or their show they just launched their

00:37:07.359 --> 00:37:10.919

<v Katie>show and they're already getting a thousand downloads an episode like what the

00:37:10.919 --> 00:37:15.099

<v Katie>heck like i'm trying really hard and i don't have a thousand downloads and whatever

00:37:15.099 --> 00:37:23.839

<v Katie>it is i get it um and it makes it that that's what social media and mark is

00:37:23.839 --> 00:37:26.119

<v Katie>that so that you create more.

00:37:26.999 --> 00:37:30.259

<v Katie>The more you're creating, then the more time people are spending on their platform.

00:37:30.419 --> 00:37:32.819

<v Katie>And so, I mean, focus on your own journey.

00:37:33.139 --> 00:37:37.579

<v Katie>Focus in on what your metrics are, what your why is.

00:37:37.719 --> 00:37:42.739

<v Katie>I mean, if it's to get a million followers, then you're going to have to have

00:37:42.739 --> 00:37:46.359

<v Katie>a very different strategy than the four post strategy you are.

00:37:46.599 --> 00:37:52.299

<v Katie>But I mean, if you want more podcast listeners, if you want more leads,

00:37:52.299 --> 00:37:56.199

<v Katie>If you want to grow your business, then the four post strategy kills it.

00:37:57.441 --> 00:38:01.881

<v Katie>Yeah, no, it really does. And I, again, I would, I would challenge like,

00:38:02.041 --> 00:38:04.241

<v Katie>what do you want the million followers for?

00:38:04.721 --> 00:38:05.321

<v Katie>Yeah, yeah.

00:38:05.721 --> 00:38:08.521

<v Katie>Is the is the question that you should be asking yourself. And again,

00:38:08.721 --> 00:38:11.301

<v Katie>I these are these are questions we all ask ourselves, right?

00:38:11.401 --> 00:38:13.161

<v Katie>Because it is really easy to get into that space.

00:38:13.521 --> 00:38:20.241

<v Katie>All right, Luis, I closed down my chat box so that I would hopefully have added internet.

00:38:20.421 --> 00:38:22.621

<v Katie>So can you put up I know that there was a question that came through,

00:38:22.881 --> 00:38:24.241

<v Katie>but I can't remember who it was from.

00:38:24.581 --> 00:38:28.541

<v Katie>So can you put up one of the most recent questions on screen so we can see it?

00:38:30.481 --> 00:38:32.581

<v Katie>I love technology.

00:38:32.881 --> 00:38:35.961

<v Katie>Yeah. Well, and while Luis does that, I'm just going to say too,

00:38:36.161 --> 00:38:38.901

<v Katie>like, and social media could go away at any moment.

00:38:40.001 --> 00:38:45.021

<v Katie>You know, I mean, we talked about this earlier with our good mutual friend, Billy Thorpe.

00:38:45.981 --> 00:38:50.381

<v Katie>He and I hosted a ton of Clubhouse rooms together back in the day i had over

00:38:50.381 --> 00:38:54.861

<v Katie>a hundred thousand followers on clubhouse who here is still on clubhouse.

00:38:57.721 --> 00:38:59.041

<v Katie>Right definitely not me

00:38:59.041 --> 00:39:01.881

<v Katie>But i mean like that's the thing it's like it could go away at any minute and

00:39:01.881 --> 00:39:08.561

<v Katie>so the email list the podcast list all of that like own your own your audience

00:39:08.561 --> 00:39:13.181

<v Katie>um because those hundred thousand followers yeah it was really cool felt really

00:39:13.181 --> 00:39:14.401

<v Katie>good pat on myself on the back,

00:39:14.541 --> 00:39:18.061

<v Katie>but I didn't even get a penny for each follower, you know?

00:39:18.221 --> 00:39:21.981

<v Katie>So it really was just nothing else other than good job, Katie,

00:39:22.281 --> 00:39:25.681

<v Katie>for spending a ton of times on a never ending conference call.

00:39:28.190 --> 00:39:30.770

<v Katie>It's really true. And then I see Peter's question. Thank you for having it here.

00:39:30.950 --> 00:39:37.010

<v Katie>It is really true, though, that we're in a day and an age where everything is so public.

00:39:37.190 --> 00:39:40.550

<v Katie>We can see everyone's numbers, right? It's like I can see Katie over on Clubhouse

00:39:40.550 --> 00:39:45.290

<v Katie>and be like, oh my goodness, she's got 100,000 people that are following her

00:39:45.290 --> 00:39:46.510

<v Katie>and engaging with her content.

00:39:46.790 --> 00:39:49.910

<v Katie>And that, as you said, can absolutely cause imposter syndrome.

00:39:50.110 --> 00:39:55.530

<v Katie>What we are not seeing is the actual results and the money and the work,

00:39:55.690 --> 00:39:57.970

<v Katie>like all the kind of behind the scenes things.

00:39:58.110 --> 00:40:02.490

<v Katie>So it's, it is weird. It's like, it's enough of a view to make you feel really

00:40:02.490 --> 00:40:07.110

<v Katie>horrible about yourself, but not enough of a view to actually know what's going on.

00:40:07.250 --> 00:40:10.630

<v Katie>And so it, like, again, I just think it's a really good reminder for all of

00:40:10.630 --> 00:40:15.730

<v Katie>us that we're, no matter how long you've been doing this, no matter how big,

00:40:15.790 --> 00:40:20.670

<v Katie>quote unquote, your show is, like, we are all, we all have very different goals.

00:40:21.010 --> 00:40:23.410

<v Katie>We've all had very different experience levels and backgrounds.

00:40:23.410 --> 00:40:24.870

<v Katie>We're all coming at it from a different place.

00:40:24.990 --> 00:40:28.030

<v Katie>So really knowing, as we've been talking about this entire episode,

00:40:28.170 --> 00:40:34.350

<v Katie>really knowing what you're trying to accomplish and whether or not this is something

00:40:34.350 --> 00:40:38.410

<v Katie>that you're trying to make money at is really important because you can't see

00:40:38.410 --> 00:40:39.730

<v Katie>any of that with anyone else, right?

00:40:39.850 --> 00:40:43.190

<v Katie>No one is going to be posting up those numbers. Or if they are,

00:40:43.310 --> 00:40:47.630

<v Katie>Hey, I just launched a new product and no one bought it. Yeah,

00:40:47.850 --> 00:40:50.070

<v Katie>you know. Yeah, exactly.

00:40:50.370 --> 00:40:54.990

<v Katie>Exactly. All right. Well, Chris, I think it was, was asking about your automation in social media.

00:40:55.150 --> 00:40:58.810

<v Katie>Do you set up any automations for answering comments and questions that come

00:40:58.810 --> 00:41:00.950

<v Katie>through in social? There we go. Peter, Peter Kras.

00:41:01.610 --> 00:41:01.990

<v Katie>So.

00:41:04.049 --> 00:41:08.029

<v Katie>I don't. There's a lot of tools out there. Stampede Social.

00:41:08.349 --> 00:41:14.109

<v Katie>I mean, like, there's a lot of tools out there that help for responding to comments.

00:41:15.569 --> 00:41:21.309

<v Katie>Now, scheduling is something that I use. I use a number of schedulers.

00:41:22.069 --> 00:41:28.409

<v Katie>So the two schedulers that I like the most are Agorapulse and Metricool.

00:41:30.749 --> 00:41:34.989

<v Katie>I do have an affiliate link for both of them. But I don't recommend – I feel

00:41:34.989 --> 00:41:38.149

<v Katie>like after doing this for almost 20 years with social media,

00:41:38.149 --> 00:41:40.009

<v Katie>I've used just about all of them.

00:41:40.249 --> 00:41:46.809

<v Katie>Those are the two that I think have the best analytics. They have the best dashboards.

00:41:47.289 --> 00:41:50.409

<v Katie>Like you can respond to comments directly in those platforms.

00:41:50.609 --> 00:41:55.729

<v Katie>So, I mean, I'm not – for us, a next step, like Jennifer, she doesn't have to

00:41:55.729 --> 00:41:58.389

<v Katie>go in and log in to every single client's account.

00:41:58.609 --> 00:42:02.169

<v Katie>She just goes into Agorapulse, and she can respond to comments for clients.

00:42:02.169 --> 00:42:07.649

<v Katie>She can flag things for like, hey, you need to book a sales call with this person, blah, blah, blah.

00:42:07.769 --> 00:42:10.489

<v Katie>You know, she can do all that in the scheduler.

00:42:10.809 --> 00:42:16.349

<v Katie>And there's also social listening. So if you have a show that people might be

00:42:16.349 --> 00:42:20.709

<v Katie>talking about, you can set up a social listening so that any time someone says

00:42:20.709 --> 00:42:25.489

<v Katie>the name of your show or the name of your company, you can see it and respond to it.

00:42:25.609 --> 00:42:29.649

<v Katie>So like if it's in a Reddit forum, you can go in and I know Alex Sanfilippo

00:42:29.649 --> 00:42:34.429

<v Katie>does this for Podmatch. You know, he's like, oh, people are talking about Podmatch on Reddit.

00:42:34.949 --> 00:42:40.569

<v Katie>I'm going to go in there as the founder and respond to these questions just

00:42:40.569 --> 00:42:44.869

<v Katie>so that they know that there's a real person that works here. or more. Yeah.

00:42:45.889 --> 00:42:51.389

<v Katie>Yeah. Yeah. I should say, so plus one for Agorapulse, we use it at Ecamm as well.

00:42:51.589 --> 00:42:57.749

<v Katie>I actually, even for both my own stuff and for Ecamm stuff, I don't schedule posts out.

00:42:57.869 --> 00:43:00.069

<v Katie>I do, I can't for whatever reason, get it.

00:43:00.229 --> 00:43:03.289

<v Katie>Like I'm very much in the moment, like I have a dedicated time and I want to

00:43:03.289 --> 00:43:04.109

<v Katie>be kind of there in the moment.

00:43:04.209 --> 00:43:08.529

<v Katie>Not never, but I rarely have ever scheduled, but I definitely use Agorapulse

00:43:08.529 --> 00:43:12.669

<v Katie>endlessly for both social listening as well as for just being,

00:43:12.669 --> 00:43:16.569

<v Katie>having a central place where we can make sure we don't miss any of those comments

00:43:16.569 --> 00:43:18.509

<v Katie>because they come in across, you know,

00:43:18.629 --> 00:43:21.029

<v Katie>every conceivable social platform and ads.

00:43:21.189 --> 00:43:24.289

<v Katie>So there's, it would just be really difficult for us to be able to make sure

00:43:24.289 --> 00:43:27.089

<v Katie>that we find all those comments, answer those questions, and again,

00:43:27.249 --> 00:43:30.909

<v Katie>be real people during a time of a lot of robots and AI out there.

00:43:31.289 --> 00:43:35.589

<v Katie>Totally. Yeah. And like I said, there's, there's a number of automations and

00:43:35.589 --> 00:43:37.689

<v Katie>bots that you can use for, you know, responding.

00:43:37.909 --> 00:43:42.329

<v Katie>But I think this is what I think that when you have a real person go in and

00:43:42.329 --> 00:43:46.749

<v Katie>respond to things or be in the comments, it is a difference maker.

00:43:47.109 --> 00:43:50.229

<v Katie>People can see from a mile away when it's an automation.

00:43:51.482 --> 00:43:55.622

<v Katie>Yeah. I will say the one automation that I do really like and we've been using

00:43:55.622 --> 00:43:58.642

<v Katie>more and more of is, so you mentioned Stampede Social.

00:43:58.942 --> 00:44:02.062

<v Katie>So they do a bunch of different things. But one of the things that they do that

00:44:02.062 --> 00:44:05.962

<v Katie>I have been playing with and really like is the ability for,

00:44:06.142 --> 00:44:08.302

<v Katie>so like we do a weekly newsletter at Ecamm.

00:44:08.422 --> 00:44:11.722

<v Katie>And so every Monday we post kind of like what's happening at Ecamm on a variety

00:44:11.722 --> 00:44:12.402

<v Katie>of different platforms.

00:44:12.802 --> 00:44:16.542

<v Katie>And I do like on Instagram, we'll use Stampede Social to say,

00:44:16.782 --> 00:44:18.962

<v Katie>you know, comment. I think it's Ecamm Newsletter.

00:44:19.962 --> 00:44:21.822

<v Katie>But yes, so this is where.

00:44:21.942 --> 00:44:26.642

<v Katie>And it DMs them like a personal, like, here's the link you asked for.

00:44:26.822 --> 00:44:31.922

<v Katie>And that kind of automation I really like because it allows me to work around

00:44:31.922 --> 00:44:33.302

<v Katie>the complications of the platform.

00:44:33.462 --> 00:44:37.342

<v Katie>Like Instagram doesn't make link sharing easy at all. And this also connects

00:44:37.342 --> 00:44:39.262

<v Katie>the dots in a way that's really easy for people.

00:44:39.402 --> 00:44:42.442

<v Katie>And I am a consumer of that as well. Like when I'm out there and I see like

00:44:42.442 --> 00:44:45.182

<v Katie>a cool product on, you know, in someone's Instagram feed and they're like,

00:44:45.562 --> 00:44:49.682

<v Katie>you know, comment like cool chicken clothes. and I'll send you the link.

00:44:49.702 --> 00:44:50.942

<v Katie>And I'm like, I'm there. Yeah.

00:44:51.122 --> 00:44:55.322

<v Katie>I'm commenting for the link. So that's one automation that I do actually really,

00:44:55.442 --> 00:44:58.282

<v Katie>Really like. That is automated but personal. Yeah.

00:44:58.382 --> 00:45:01.862

<v Katie>And I think that that's a real important thing for people to keep in mind is

00:45:01.862 --> 00:45:06.582

<v Katie>when you do that, that's a different type of, that's an action,

00:45:07.002 --> 00:45:08.722

<v Katie>right? That's your action post.

00:45:09.002 --> 00:45:13.242

<v Katie>You're asking people to take action and comment below.

00:45:13.622 --> 00:45:17.462

<v Katie>And then you're sending them over to the DMs where the magic happens.

00:45:17.982 --> 00:45:19.122

<v Katie>Where the magic happens.

00:45:19.482 --> 00:45:24.562

<v Katie>I mean, how cool would it be to say like, oh, comment podcast, I'll send you the link.

00:45:24.702 --> 00:45:28.122

<v Katie>And then next week say, hey, did you enjoy last week's episode?

00:45:28.322 --> 00:45:30.142

<v Katie>Would you like this week's? Did you subscribe?

00:45:30.562 --> 00:45:34.022

<v Katie>Yeah. What'd you think of Katie? Was she annoying how she just kept like going

00:45:34.022 --> 00:45:37.922

<v Katie>and going and going and she wouldn't stop? Or did you really like identify with her?

00:45:38.522 --> 00:45:39.002

<v Katie>I know, right?

00:45:39.702 --> 00:45:42.742

<v Katie>You can have an opportunity to have a two-way conversation with the listener.

00:45:43.921 --> 00:45:47.821

<v Katie>Which you rarely, if ever, get. Exactly. Exactly.

00:45:48.281 --> 00:45:50.041

<v Katie>So, yes, Stampede Social for

00:45:50.041 --> 00:45:54.461

<v Katie>the automations into the DM. For those action posts, I think it was great.

00:45:55.221 --> 00:46:00.961

<v Katie>Yeah, absolutely. Oh, my gosh. As usual, like an hour flies by.

00:46:01.121 --> 00:46:05.581

<v Katie>Were there any other things we missed? I know our topic today was thinking through

00:46:05.581 --> 00:46:10.981

<v Katie>using podcasts specifically for business and understanding your why and how

00:46:10.981 --> 00:46:13.801

<v Katie>you can really make sure that you're focused not only on just,

00:46:13.921 --> 00:46:16.281

<v Katie>doing it, but doing it with results.

00:46:16.581 --> 00:46:19.681

<v Katie>Is there anything that we missed or anything you wanted to add in?

00:46:19.921 --> 00:46:24.021

<v Katie>No, I think that, you know, you've talked about this before,

00:46:24.161 --> 00:46:28.221

<v Katie>Katie, but I mean, a lot of people think they need to do all these things.

00:46:28.581 --> 00:46:32.541

<v Katie>The most important thing, I think, for having a show, having a social media

00:46:32.541 --> 00:46:39.841

<v Katie>presence, having an email list, all the things is why? Like, what's in it for them?

00:46:40.741 --> 00:46:47.901

<v Katie>I love Donald Miller and the story brand framework with the hero's journey, all of that.

00:46:48.281 --> 00:46:53.161

<v Katie>And if you start thinking like that as a business owner, as a podcaster,

00:46:53.641 --> 00:46:58.141

<v Katie>whatever, it helps you create better content.

00:46:58.381 --> 00:47:01.821

<v Katie>Because, you know, hey, this is what I want people to walk away with.

00:47:01.921 --> 00:47:04.101

<v Katie>This is what I want them to have.

00:47:04.841 --> 00:47:08.241

<v Katie>Do I want more sales out of it? Yeah, but I mean, like, really,

00:47:08.381 --> 00:47:10.381

<v Katie>why should why would they want to work with me?

00:47:10.841 --> 00:47:11.841

<v Katie>Yeah, why, yeah.

00:47:12.121 --> 00:47:18.321

<v Katie>And why comes back to everything that you do. And if you ask why am I posting this?

00:47:19.141 --> 00:47:23.101

<v Katie>And you don't know the answer you don't need to post. That's your get out of

00:47:23.101 --> 00:47:24.361

<v Katie>jail free card. You don't need to post.

00:47:25.241 --> 00:47:30.781

<v Katie>Stop just posting because you quote unquote have to. Post because this is what,

00:47:31.501 --> 00:47:33.981

<v Katie>what the why is. This is why they should care.

00:47:35.810 --> 00:47:40.730

<v Katie>That's our soundbite for the show right there. Stop posting because you quote unquote have to.

00:47:40.990 --> 00:47:45.250

<v Katie>Let's all just give ourselves like a big sigh of relief at that because sometimes

00:47:45.250 --> 00:47:47.190

<v Katie>the pressure does feel really real.

00:47:47.390 --> 00:47:51.770

<v Katie>And the why gets lost in all of that kind of imposter syndrome and the pressure

00:47:51.770 --> 00:47:53.390

<v Katie>and the busyness of everything.

00:47:53.610 --> 00:47:56.570

<v Katie>So I think this was a great, super great reminder.

00:47:57.350 --> 00:48:01.470

<v Katie>Katie, more time with you. I hope you'll come back. I hope that we'll see you

00:48:01.470 --> 00:48:05.810

<v Katie>at a future creator camp and that you will continue to just be a sparkly presence.

00:48:06.070 --> 00:48:12.830

<v Katie>I know Ecamm is sponsoring a new show for you guys. Do you want to talk a little bit about that?

00:48:13.450 --> 00:48:16.290

<v Katie>Sure. Yes. So we talked a little bit about Rocky Mountain Marketing,

00:48:16.290 --> 00:48:22.410

<v Katie>but we also have Marketing Trends Now and Marketing Strategy This Week.

00:48:22.850 --> 00:48:26.950

<v Katie>And Marketing Strategy This Week is a live show that you can watch over on YouTube.

00:48:26.950 --> 00:48:30.770

<v Katie>You can watch it in the Marketing Trends Now Facebook group.

00:48:31.210 --> 00:48:36.270

<v Katie>And we talk about me and my COO, Sean, we talk about what different strategies

00:48:36.270 --> 00:48:39.410

<v Katie>you can use in your marketing that will help you grow your business.

00:48:39.950 --> 00:48:43.290

<v Katie>So that's the live show that Ecamm is a great sponsor of.

00:48:43.390 --> 00:48:47.690

<v Katie>And then Marketing Trends Now is the 10-minute or less podcast version of it

00:48:47.690 --> 00:48:48.870

<v Katie>that comes out every Thursday.

00:48:49.830 --> 00:48:52.470

<v Katie>Perfect. No excuses, because if you liked what Katie said here,

00:48:52.750 --> 00:48:57.090

<v Katie>this is like the next appropriate step is to at least get in and get the 10

00:48:57.090 --> 00:49:00.530

<v Katie>minutes and then dive deeper if it's a topic that really resonates with you.

00:49:00.630 --> 00:49:04.410

<v Katie>But I think there's so much incredible content out there that is going to help

00:49:04.410 --> 00:49:08.530

<v Katie>make us all better at this and an amazing support system to help along the way.

00:49:08.690 --> 00:49:11.790

<v Katie>It never ceases to amaze me that people like Katie are like,

00:49:11.910 --> 00:49:15.410

<v Katie>yeah, I'm in. I'll come and talk to your audience and help them get better at all this.

00:49:15.550 --> 00:49:20.290

<v Katie>So we are in this together. And I hope that this episode has been helpful and

00:49:20.290 --> 00:49:21.370

<v Katie>this content has been helpful.

00:49:21.590 --> 00:49:24.030

<v Katie>And I really appreciate you taking the time, Katie. Thank you so much.

00:49:24.470 --> 00:49:25.810

<v Katie>Thank you so much for having me.

00:49:27.141 --> 00:49:32.761

<v Katie>Awesome. Well, this show, if you like it, you can always find it over flow.ecam.com.

00:49:32.861 --> 00:49:37.381

<v Katie>Our episodes drop every Tuesday and we are here Tuesdays at 12 p.m.

00:49:37.581 --> 00:49:39.001

<v Katie>Eastern recording live.

00:49:39.221 --> 00:49:45.841

<v Katie>So you can listen to this one in its full edited glorious glory next Tuesday, October 14th.

00:49:45.961 --> 00:49:49.501

<v Katie>And you can always find it on YouTube and all of the other podcast players.

00:49:49.581 --> 00:49:51.321

<v Katie>It is hosted by our friends over at Captivate.

00:49:51.641 --> 00:49:55.161

<v Katie>This show, like every other, is brought to you by our friends at Shure.

00:49:55.301 --> 00:49:56.561

<v Katie>They help us sound awesome.

00:49:56.901 --> 00:49:59.881

<v Katie>They're also just like the most fun company to work with.

00:50:00.121 --> 00:50:05.141

<v Katie>We say this as an actual customer. I work really closely with Laura and Yuri.

00:50:05.561 --> 00:50:09.461

<v Katie>The whole Shure team has just made things so much easier. And they're great quality microphones.

00:50:09.661 --> 00:50:12.161

<v Katie>So it's awesome when it's a win-win. But if you're looking for a mic,

00:50:12.441 --> 00:50:15.441

<v Katie>Shure is where it's at shure.com.

00:50:15.641 --> 00:50:18.741

<v Katie>I have my own Shure mic too, right here, my Shure headphones. Yeah.

00:50:19.221 --> 00:50:22.481

<v Katie>I know. You know what's amazing about all of it is we have guests on all the

00:50:22.481 --> 00:50:27.381

<v Katie>time and almost never do they come on with anything other than a Shure microphone.

00:50:27.541 --> 00:50:28.721

<v Katie>So it works really, really well.

00:50:28.981 --> 00:50:34.361

<v Katie>A hundred years of history. I know. I mean, I've got two over here too for my

00:50:34.361 --> 00:50:37.621

<v Katie>clients to use whenever they come in. So yeah, I'm a big Shure fan.

00:50:38.581 --> 00:50:42.421

<v Katie>I love it. Well, thank you to all the Flo Riders for hanging out with us.

00:50:42.481 --> 00:50:44.061

<v Katie>Thanks for putting up with my internet challenges.

00:50:44.381 --> 00:50:47.041

<v Katie>And we will see you on the next episode. Thanks, Katie.

00:50:47.721 --> 00:50:49.401

<v Katie>Flo Riders, out.