The Flow: Episode 118 -Building a Loyal Audience Before You Blow Up | The Flow

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<v Music>

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<v Doc>Aloha Flowriders and welcome to the flow. I want to start giggling.

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<v Doc>Let me stop. Hi, I'm Doc, along with my awesome co-host.

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<v Katie>Hey, it's Katie.

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<v Doc>Oh my God, it's too early in the morning to be giggling. Stop it.

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<v Doc>Make it stop. Katie, what are we talking about today?

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<v Katie>We're talking about community. We're talking about the Flowriders.

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<v Katie>We're talking about thinking about the people over the vanity metric.

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<v Katie>So it's a fun episode, hopefully.

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<v Katie>And hopefully all of our flow writers who are hanging out with us in our live

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<v Katie>studio audience will share their thoughts and feelings and ideas and suggestions,

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<v Katie>because that's kind of the point.

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<v Doc>That's cool. I thought you meant the show with Gambino. Oh, sorry.

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<v Doc>Danny Glover and Alison Brie.

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<v Katie>I do like the community show. I could probably talk about that for an hour as

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<v Katie>well. But we'll talk about community building and not community of the show.

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<v Doc>The best part about that show, in a way, I think it's kind of something that

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<v Doc>people should probably practice, especially if you're a brand new YouTuber podcast

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<v Doc>or whatever, you're trying to get, quote unquote, comfortable on camera. No such thing.

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<v Doc>I think everybody should do the little improv part at the end.

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<v Katie>Troy and Abbott in the morning. Yes.

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<v Doc>Oh, my God. Whenever they finish and they do their little improv thing at the

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<v Doc>end, it's really good. And that's a good way to get yourself started.

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<v Doc>So there is a book and I'm going to miss the guy's name right now,

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<v Doc>but it's called, oh my God, now I can't think of it.

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<v Doc>I'm going to think about it and I'll tell you, but it's basically a prompt book,

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<v Doc>sort of like the artist's way, but it's for, you know, he gives you a prompt

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<v Doc>and you're supposed to say it, you know, write it out.

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<v Doc>But for our case, you can just say it out. So you get used to speaking,

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<v Doc>you know, without overthinking things.

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<v Doc>And I thought about it. I was like, yo, this is actually a good concept for

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<v Doc>people who are getting new.

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<v Doc>Oh, it's still like an artist. There you go. That's the name of it.

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<v Doc>So the black version of the book is still like an artist journal.

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<v Doc>And his name is Austin Kleon. And so he'll give you crazy prompts.

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<v Doc>And so I actually thought about one that I'm going to use as a community example

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<v Doc>for my community on Saturday.

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<v Doc>And the prompt is, so all you guys who are here from my community,

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<v Doc>you get a head start. It's 10 things I want to learn.

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<v Doc>And I'm just like, hey, I always have a whole list of things that I want to

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<v Doc>learn. I don't know if I wrote them down somewhere.

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<v Doc>I just have them in my head, right? And so that's really good.

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<v Doc>And the other one is like, go to an art store and shop for a new pen and use this page as a tester.

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<v Doc>So now you got to write, you got to fill out the whole page.

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<v Doc>I'm like, you know how many new pens I always get?

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<v Doc>It's kind of funny. So I'm like, that's actually a good book for people who,

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<v Doc>again, are trying to get used to learning how to just talk without overthinking

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<v Doc>it and overcoming it. So just read the prompt and then go.

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<v Doc>And, of course, if you don't want to spend 13 bucks on the book,

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<v Doc>I don't know why, but just go to chat and tell it to give you a whole bunch of prompts.

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<v Katie>Yeah.

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<v Doc>You know, like 50. And every time you record at the end, run through one of

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<v Doc>those prompts or even at the beginning, run through one of those prompts as

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<v Doc>a warm up. and you get to keep all of that knowledge as a practice thing that

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<v Doc>you can see and watch yourself grow.

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<v Doc>I just made my video today. Louise, clip that and send it to me.

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<v Doc>I don't have to record nothing today.

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<v Katie>Okay. Your video is done.

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<v Katie>No, but it's a really good point. It is an interesting, I was prepping for a

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<v Katie>presentation I did a few weeks back and I was thinking about even kind of the

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<v Katie>community building on the VHS Club podcast.

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<v Katie>And it is interesting because the idea behind that podcast, part of the idea

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<v Katie>behind that podcast was, okay, in my full-time job at Ecamm,

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<v Katie>I already have an audience, right?

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<v Katie>Like the Ecamm fam existed before I started at Ecamm, but Ken and Glenn had

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<v Katie>already done some work and they had this community going and I kind of picked up where it started.

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<v Katie>So I wanted the opportunity with my own podcast to start a community from scratch.

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<v Katie>I mean, certainly, obviously I have a network and friends and family who I can

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<v Katie>maybe convince to come on over and check out my show, but generally starting the idea from scratch.

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<v Katie>And one thing that I thought was really cool is that, so certainly part of the

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<v Katie>initial community were people like you, Doc,

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<v Katie>and Paul, and like, you know, friends I have through work and through life and

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<v Katie>family members who have kind of come over and supported the show and been part of the community.

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<v Katie>But what started happening as well was this idea of people who just discovered

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<v Katie>the show started realizing, you know, what was happening in the live chat and

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<v Katie>what kind of the show experience was like and what it was like to be part of the VHS club, right?

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<v Katie>And we had set those intentions in that building.

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<v Katie>And now it's probably 50-50. It's like 50% people who just discovered the show

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<v Katie>randomly and are now part of our club and 50% of people who just know me or

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<v Katie>Nat personally and came to that show. But what I think is really interesting...

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<v Katie>Um about kind of my experience in

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<v Katie>in building a community from the ground up is that

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<v Katie>you really do need to think about it from

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<v Katie>the start so like your your concept of practicing is

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<v Katie>great right like when we first did that the first episode we nat and i did it

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<v Katie>live uh and we knew that there would be no one there right but we still had

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<v Katie>to act as if there were people that were watching and we still had to act as

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<v Katie>if later people might come back and like community members in the future,

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<v Katie>we were planning ahead for our future VHS club members who would be part of

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<v Katie>the community and who still would want to feel included, even though in that

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<v Katie>first episode, we knew no one would watch and no one did. There was no one there.

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<v Katie>There were no live viewers on the first episode. And, but we still had to do

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<v Katie>it with that level of energy and with that level of intentionality.

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<v Katie>So thinking through like what, to some extent,

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<v Katie>like obviously you can make edits and changes as you go, but like,

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<v Katie>to what extent do you want to include your people and what, and like,

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<v Katie>what is that experience going to be like for them?

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<v Katie>And so thinking about that from the very start as you're practicing and sort

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<v Katie>of building it all out, um, is really important.

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<v Katie>And I think it's probably one of the best tips that I can give any of you who

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<v Katie>are starting out in this space is like, it's okay if you feel like you're by yourself.

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<v Katie>It's okay if you actually are by yourself for the first however many episodes

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<v Katie>or, you know, first however many live streams you're doing, but you still need

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<v Katie>to be thinking about who those future people are and what experience you're

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<v Katie>building and creating for them.

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<v Katie>Because at some point you will start picking these people up and the relationships

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<v Katie>that you're building with them,

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<v Katie>whether that's in the live chat in your email

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<v Katie>list in the show notes in the

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<v Katie>conversations that you're having in the actual episode you're creating like

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<v Katie>all of the all of that content that you're building in all of those different

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<v Katie>spaces and places is creating an atmosphere of community or not depending on

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<v Katie>how you're doing all of that so actually that's my that's my first point and lesson well

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<v Doc>One thing that you could do when you first start first start i can speak english

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<v Doc>that i think would be kind of cool is, um,

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<v Doc>maybe in the beginning, especially when you're recording, if you do record by

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<v Doc>yourself, I would invite a trusted friend, uh, mom, dad, spouse,

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<v Doc>one of your children's, whatever, to sit in the other thing and zoom.

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<v Doc>Because what we can do, like on my teleprompter right now, I see myself and I see Katie.

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<v Doc>But in my Ecamm recording window, I only see myself.

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<v Doc>So that would be what's recorded to the hard drive.

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<v Doc>So I would put the other person there and they could be doing,

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<v Doc>they could do their homework. They just see the top of their head.

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<v Doc>But the fact is you're not talking to yourself.

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<v Katie>Right? You're talking to someone.

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<v Doc>You're talking to someone and that would make your job a lot easier.

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<v Doc>That would be the beginning of community because one other thing that happens

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<v Doc>all the time, And it's happened a lot in radio.

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<v Doc>I see it a lot in certain podcasts that I watch.

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<v Doc>You know, they might have their elderly mom as the person that's,

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<v Doc>you know, sort of in the chat.

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<v Doc>And, of course, mom will say and ask the craziest questions.

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<v Doc>And it gives you an opportunity to share that. And it becomes part of the deal.

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<v Doc>Right. So, you know, even when

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<v Doc>we think of someone like Pat Deepak and Monsters, it's for him and Oni.

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<v Doc>But, of course, it turned into mostly him. only still there and everybody knows that. Right.

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<v Doc>So I think there's a process where you could actually set yourself up.

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<v Doc>And if you do what you thought about and you create your community first.

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<v Doc>It gives people some place to go because what you want to don't want to happen

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<v Doc>is you already have this audience now.

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<v Doc>You got like 50 people strong and there's no way for them to communicate with

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<v Doc>each other other than the live chat because that's there's still a little bit disconnected.

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<v Doc>Right. But when you have that first five, you know, and I still kind of remember

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<v Doc>what my first five was like, they're all still around.

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<v Doc>Like they all still, you know, call and, you know, we talk to each other all the time.

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<v Doc>It's kind of a thing like, you know, even as an e-camera when I first came in,

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<v Doc>we had our own little ninja squad, which is myself and Marshall,

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<v Doc>Alisio, Keith and Bradley.

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<v Doc>And again, like we still talk to each other at this point.

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<v Doc>So it's very helpful if you can find your tribe early on and sort of build from there.

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<v Doc>They will really help guide you and make you just don't make you not feel like

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<v Doc>you're standing by yourself on a mountaintop, which is weird.

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<v Katie>Yeah, it's it is, I think, hard for people because the vanity metrics that are

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<v Katie>out there are big and flashy and lots of people talk about them.

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<v Katie>But what's really important is that, like, the smaller numbers have a high level

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<v Katie>of impact that isn't seen. It's like a, it's like a positive,

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<v Katie>like a friendly iceberg, like a positive iceberg.

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<v Katie>Whereas, you know, you're seeing like, maybe you're only seeing,

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<v Katie>or, and I shouldn't even use the word only, maybe you're seeing,

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<v Katie>um, 10 people that are showing up week after week in your live chat.

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<v Katie>Right. So like that, that's me. So these are my actual numbers.

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<v Katie>So I'm seeing anywhere between like 10, maybe 20 on like a, you know,

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<v Katie>a really popular episode that are coming into my podcast, into the live chat

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<v Katie>and are chatting away and talking.

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<v Katie>So I know that there's somewhere between 10 and 20 people who are like fans of the show, right?

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<v Katie>Um, but so those 20 people are, are the top of the iceberg. I can see that I'm

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<v Katie>like, okay, those are my people.

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<v Katie>But what I don't see are all of the people that are actually supporting the

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<v Katie>show, aware of the show, like care about me or keeping tabs on me that aren't

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<v Katie>contributing to any of those numbers.

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<v Katie>They're not able to make it into the live chat because, you know,

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<v Katie>I don't know, maybe they work nights, maybe, you know, that doesn't work for

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<v Katie>them at all, but maybe they're, listening to the show later as they run errands and are doing stuff.

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<v Katie>Maybe they're just sitting on one of my social platforms and are on my personal

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<v Katie>social platforms and are not on the show one, but they're watching what I'm

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<v Katie>doing and they're aware that I have a podcast. They've been thinking about maybe

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<v Katie>wanting to be a guest on my show.

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<v Katie>There's all of that under the water people that are not contributing to those vanity metrics.

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<v Katie>So you might be sitting here thinking, oh, I'm a failure because I only have

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<v Katie>10 people that listen to my show on a regular basis.

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<v Katie>When in reality, there might be upwards of a hundred or 200 plus people.

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<v Katie>And those a hundred or 200 plus people might be telling all of their friends

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<v Katie>about, you know, how their friend Katie has this podcast where she talks about

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<v Katie>eighties and nineties movies and, you know, and they were, and it was getting them thinking about it.

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<v Katie>So like your impact is much bigger than what you see.

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<v Katie>And I think that's really important for all of us to understand is that those

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<v Katie>meaningful connections, like my 10 people, I could ask them anything and they

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<v Katie>would give me honest feedback.

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<v Katie>They, you know, they often are sending like emails back and forth to me or direct

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<v Katie>messages at, you know, sharing ideas, asking to be on the show, connecting with me.

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<v Katie>Those people are more important to me than if I had...

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<v Katie>A thousand, 10,000, a million people who never ever showed or who didn't,

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<v Katie>you know, didn't get in touch with me or didn't answer any of my questions and weren't at all engaged.

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<v Katie>So it, it is really important to, as you're thinking about this,

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<v Katie>to understand the difference between vanity metrics and like even subscriber

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<v Katie>counts, all of those, those numbers that are out there that exist versus the

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<v Katie>actual people that are behind them.

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<v Katie>I like, I know lots of people always use it as a like think about them being

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<v Katie>physically in the room with you like if there were 50 people physically in the

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<v Katie>room with you that would feel like a very busy room many of us introverts

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<v Doc>Would be like 10 people in your kitchen but i've seen 10 people in your kitchen

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<v Doc>your kitchen is good for about 20.

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<v Doc>Yeah my kitchen can hold.

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<v Katie>My follower count

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<v Doc>Yeah but.

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<v Katie>It still would feel really busy right 20 people would feel like a

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<v Doc>Packed kitchen yeah and well it was cold too

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<v Doc>because it was canadian thanksgiving and i was freezing my butt off exactly but

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<v Doc>the the other thing that you made me think of uh just when

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<v Doc>you were saying that is there you

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<v Doc>don't think about the people who i

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<v Doc>was to i want to call it screen sniping that's what we used to call

00:13:49.569 --> 00:13:55.089

<v Doc>it in gaming but you have the people who are in the room who are watching the

00:13:55.089 --> 00:13:59.009

<v Doc>viewer watch the view okay let me explain this and make way more sense i don't

00:13:59.009 --> 00:14:04.709

<v Doc>have a good word for it yet karen watches the shows whatever i'm watching she's

00:14:04.709 --> 00:14:07.909

<v Doc>not sitting next to me but she's sitting at the dining room table quote-unquote working,

00:14:08.549 --> 00:14:12.569

<v Doc>right yeah and then like we'll get to chatting about something and you know

00:14:12.569 --> 00:14:15.329

<v Doc>you'll you and that will get to a part of the movie so i remember that part

00:14:15.329 --> 00:14:19.189

<v Doc>of the movie that was so and so and i'm like ain't you working you know like

00:14:19.189 --> 00:14:21.469

<v Doc>leave me alone this is my thing yeah all.

00:14:21.469 --> 00:14:23.069

<v Katie>Of those people have people

00:14:23.069 --> 00:14:25.849

<v Doc>Don't think about that you know

00:14:25.849 --> 00:14:28.689

<v Doc>and and like the other day we had to do something and

00:14:28.689 --> 00:14:31.529

<v Doc>we were out and oh because it was the day before my birthday we

00:14:31.529 --> 00:14:34.309

<v Doc>were grabbing stuff for baba and then um we were having you know

00:14:34.309 --> 00:14:38.669

<v Doc>dinner and she said oh you're missing katie right now and i was like yeah you're

00:14:38.669 --> 00:14:43.969

<v Doc>right damn it i'm supposed to see this so it's kind of funny that like you know

00:14:43.969 --> 00:14:48.029

<v Doc>you forget about that and in the old ad days whenever you bought an ad on the

00:14:48.029 --> 00:14:51.009

<v Doc>back of the magazine the salesperson always lied to you about how many people

00:14:51.009 --> 00:14:53.029

<v Doc>see it when it's upside down in the doctor's office.

00:14:53.529 --> 00:14:56.589

<v Doc>Well, on the YouTube side, it's a little bit true because a lot of people watching

00:14:56.589 --> 00:15:00.089

<v Doc>on TV. So other people in the house watch accidentally.

00:15:00.529 --> 00:15:03.809

<v Doc>And, you know, you're three, four episodes in the Kardashians,

00:15:04.009 --> 00:15:08.389

<v Doc>you know, as the guy on the couch not paying attention, who leans over and go,

00:15:08.509 --> 00:15:10.349

<v Doc>man, the son is kind of a dork. Yeah.

00:15:10.829 --> 00:15:13.649

<v Doc>It's like, oh, you was paying attention? No, I don't even like this stupid show.

00:15:14.949 --> 00:15:20.129

<v Doc>But that happens all the time. You know, The person that's on the side all of

00:15:20.129 --> 00:15:22.429

<v Doc>a sudden got questions, right? So good point.

00:15:23.249 --> 00:15:28.549

<v Katie>Yeah, and depending on what business you're in. So I see our friend Paul Gouders

00:15:28.549 --> 00:15:30.049

<v Katie>in the comments right here, right?

00:15:30.349 --> 00:15:33.209

<v Katie>I am a passive member.

00:15:33.862 --> 00:15:38.122

<v Katie>In Paul's world, right? So Paul has like a couple of different community spaces

00:15:38.122 --> 00:15:42.502

<v Katie>and like, and Paul is a friend of mine. And so I follow him on social.

00:15:42.702 --> 00:15:45.202

<v Katie>I'm part of some of his communities, but I'm not an active member.

00:15:45.322 --> 00:15:47.362

<v Katie>I'm not showing up for every single stream that he's in.

00:15:47.442 --> 00:15:51.782

<v Katie>And I'm not like even regularly in his community, you know, commenting and engaging.

00:15:51.982 --> 00:15:55.062

<v Katie>So, so Paul would seem, would not see me as that top of the iceberg.

00:15:55.202 --> 00:15:58.922

<v Katie>He would see me as that below scary part of the iceberg.

00:15:59.162 --> 00:16:04.422

<v Katie>But if anyone out there asks me a question about about community building,

00:16:04.942 --> 00:16:08.302

<v Katie>about powwows, about Disney, about email.

00:16:08.662 --> 00:16:11.442

<v Katie>I'm like, oh, let me recommend and tell you about my friend Paul.

00:16:11.662 --> 00:16:14.542

<v Katie>Like Paul is, you know, amazing at all of these different things.

00:16:14.542 --> 00:16:17.742

<v Katie>Like you need to book a Disney trip. You needed to talk to Paul's wife, Kelly.

00:16:17.902 --> 00:16:21.942

<v Katie>Like I, I can connect all of those dots because I'm sitting there passively

00:16:21.942 --> 00:16:24.602

<v Katie>watching and I am a, I am actually a part of Paul's community,

00:16:24.762 --> 00:16:27.002

<v Katie>even though I am not an active contributor.

00:16:27.242 --> 00:16:31.822

<v Katie>Right. So again, it just, if we can sell you on one thing in this episode is

00:16:31.822 --> 00:16:33.342

<v Katie>that none of this is all that easy.

00:16:33.702 --> 00:16:38.782

<v Katie>It takes a lot of time and momentum to build to the number that you probably

00:16:38.782 --> 00:16:41.562

<v Katie>have in your mind, whether it's in the back of your mind or the front of your mind.

00:16:41.702 --> 00:16:47.402

<v Katie>And a lot of those numbers are not a fair representation of what you're actually

00:16:47.402 --> 00:16:49.642

<v Katie>building and what value you're actually providing to people.

00:16:49.782 --> 00:16:51.422

<v Katie>So it's really important to remember.

00:16:52.042 --> 00:16:55.182

<v Doc>And Jeremy said something that's very true.

00:16:55.322 --> 00:16:58.562

<v Doc>Like a lot of people are listening passively in the background i have

00:16:58.562 --> 00:17:01.242

<v Doc>put when i need some noise in the background because i'm

00:17:01.242 --> 00:17:04.182

<v Doc>doing something and i just don't want to be in the house by myself or

00:17:04.182 --> 00:17:06.962

<v Doc>i just need some noises to keep me focused on what i'm

00:17:06.962 --> 00:17:10.702

<v Doc>doing you need to like make noise in your head sometimes i'll have the power

00:17:10.702 --> 00:17:15.742

<v Doc>streams on when there's a live event i'm just curious like i'm just nosy i have

00:17:15.742 --> 00:17:19.842

<v Doc>no idea what's going on half the time but you know sometimes you get music sometimes

00:17:19.842 --> 00:17:23.302

<v Doc>you get dancing sometimes you have just you know people talking or they have

00:17:23.302 --> 00:17:25.022

<v Doc>little um clips that they play.

00:17:25.642 --> 00:17:29.122

<v Doc>It's just the ambience of having other people in the space. You just don't feel

00:17:29.122 --> 00:17:31.082

<v Doc>like you're in the house by yourself while you're doing things.

00:17:31.202 --> 00:17:35.642

<v Doc>And so I've totally played streams like that, you know, while I'm quote unquote,

00:17:35.822 --> 00:17:37.482

<v Doc>packing all this crap I got to bring to you.

00:17:38.382 --> 00:17:41.462

<v Doc>So, you know, it's just on. So Jeremy is a hundred percent correct.

00:17:42.802 --> 00:17:45.622

<v Doc>Paul said I'm a 30 year overnight success.

00:17:46.902 --> 00:17:49.922

<v Katie>Exactly. Exactly. But it's important for everyone to hear. Cause I know that

00:17:49.922 --> 00:17:51.982

<v Katie>there are many of you in our community,

00:17:52.222 --> 00:17:57.102

<v Katie>in the Flowrider community, that you've been at it for a bit and maybe you feel

00:17:57.102 --> 00:18:02.242

<v Katie>a little bit disgruntled over it, or you're still trying to figure out exactly

00:18:02.242 --> 00:18:05.562

<v Katie>what your space is, or maybe you're just getting into all of this.

00:18:05.722 --> 00:18:10.042

<v Katie>It's just the internet in general is giving us all of this data.

00:18:10.182 --> 00:18:13.002

<v Katie>And I would say a good 80% of it is just...

00:18:13.958 --> 00:18:18.998

<v Katie>Frustrating data so so that would be the first the first thing to keep in mind

00:18:18.998 --> 00:18:24.078

<v Doc>Here's something okay content creating all right louise write this down okay

00:18:24.078 --> 00:18:32.498

<v Doc>uh content creating is like cooking okay there are chefs and they're known for

00:18:32.498 --> 00:18:35.818

<v Doc>their chefery they're known for their culinary skills or whatever.

00:18:36.338 --> 00:18:46.238

<v Doc>But imagine not eating because you can't cook the way, say, Emeril Legaspi cooks

00:18:46.238 --> 00:18:50.018

<v Doc>or Bobby Flair, one of those other dorks from the TV.

00:18:50.398 --> 00:18:54.458

<v Doc>Imagine not getting your Gordon Ramsay on because you just, I can't cook,

00:18:54.518 --> 00:18:57.778

<v Doc>so I'm not going to cook anything. I'm not going to eat anything because I can't cook.

00:18:57.998 --> 00:19:00.758

<v Doc>It's not how it works. There are definitely people who take it

00:19:00.758 --> 00:19:03.538

<v Doc>all the to the edge and then there's the people that you do it

00:19:03.538 --> 00:19:06.178

<v Doc>because you need to do it anyway right i think in a

00:19:06.178 --> 00:19:08.938

<v Doc>way creating is somewhat like that and you you mentioned the vanity

00:19:08.938 --> 00:19:12.418

<v Doc>metrics and why people think they're so important well when

00:19:12.418 --> 00:19:16.758

<v Doc>the system first came out the only way the system knew how to gauge success

00:19:16.758 --> 00:19:23.458

<v Doc>is by those numbers none of the platforms except for one two only two platforms

00:19:23.458 --> 00:19:29.598

<v Doc>right now still go based off of uh subscribers and views and those are platforms

00:19:29.598 --> 00:19:32.078

<v Doc>that nobody watch anyway, looking at you, LinkedIn.

00:19:33.678 --> 00:19:38.898

<v Doc>But YouTube, TikTok, what's this thing called?

00:19:39.498 --> 00:19:44.718

<v Doc>Instagram, they all go on attention metrics at this point.

00:19:45.018 --> 00:19:51.518

<v Doc>So if you go in and you start liking a bunch of videos talking about fountain

00:19:51.518 --> 00:19:55.098

<v Doc>pens, you see all these fountain pens. And I'm going tell you how I know this full stop.

00:19:55.558 --> 00:20:01.318

<v Doc>I had never watched a single over the last how many years? I had never watched

00:20:01.318 --> 00:20:05.278

<v Doc>a single reel about ADHD, not a single one.

00:20:06.333 --> 00:20:12.193

<v Doc>And then after my diagnosis, and then I just so happened to be,

00:20:12.193 --> 00:20:15.853

<v Doc>you know, looking things up on the Google box, which leaves a couple of breadcrumbs.

00:20:15.993 --> 00:20:19.693

<v Doc>And Instagram goes, oh, see what he watching now?

00:20:19.953 --> 00:20:23.913

<v Doc>The Instagram goes, OK, here's one creator. The first one they sent me was funny.

00:20:24.273 --> 00:20:28.273

<v Doc>Click it. Now, that creator was actually relatively huge. But then I'm getting

00:20:28.273 --> 00:20:31.053

<v Doc>all these creators who are small, but they're speaking.

00:20:31.213 --> 00:20:34.133

<v Doc>And now the algorithm is so well worked out.

00:20:34.133 --> 00:20:40.013

<v Doc>I'm getting the old fart ADHD people like myself rarely if ever do I see the

00:20:40.013 --> 00:20:41.273

<v Doc>really young people anymore,

00:20:42.313 --> 00:20:46.493

<v Doc>because it knows like it knows just from the breadcrumbs that's left for me

00:20:46.493 --> 00:20:49.133

<v Doc>surfing around the web and doing things and.

00:20:49.133 --> 00:20:50.433

<v Katie>Watching what you're clicking on

00:20:50.433 --> 00:20:53.573

<v Doc>And watching what you're clicking on what you're liking what I'm sharing with

00:20:53.573 --> 00:21:00.433

<v Doc>Jill because we're in the same boat hi Jill and yeah and even everyone hears

00:21:00.433 --> 00:21:04.553

<v Doc>me talk about you know musical Tourette's And so this lady had made a video.

00:21:04.853 --> 00:21:08.113

<v Doc>She's like in her mid forties. And she goes, yo, I have this thing where if

00:21:08.113 --> 00:21:10.573

<v Doc>I hear a song or somebody makes this word, I just go to song.

00:21:10.673 --> 00:21:12.473

<v Doc>I don't know what it is. It's driving me insane.

00:21:12.693 --> 00:21:16.193

<v Doc>Like, what the heck is this? And I wrote this, you know, little thing in her

00:21:16.193 --> 00:21:19.893

<v Doc>comment about musical threats and what it's like and how my community thinks is funny.

00:21:20.393 --> 00:21:23.273

<v Doc>And it is. But I've been this way since I was a little wee lad.

00:21:23.833 --> 00:21:29.473

<v Doc>And then I swear, like two days later, I got a video sent to me about a person

00:21:29.473 --> 00:21:34.033

<v Doc>explaining Echolalia. turns out there's a name for it i just been calling it

00:21:34.033 --> 00:21:35.913

<v Doc>musical tourette's because i can't stop it.

00:21:35.913 --> 00:21:38.313

<v Katie>But it's musical dress is more of a fun name

00:21:38.313 --> 00:21:42.453

<v Doc>Yeah it's but echolalia is the actual term but you know what i'm saying so the

00:21:42.453 --> 00:21:46.013

<v Doc>thing knows what you're going on so stop worrying about thinking because you're

00:21:46.013 --> 00:21:50.353

<v Doc>small nobody sees it i tell my community every week i show them examples every

00:21:50.353 --> 00:21:57.533

<v Doc>week i get fed brand new creators with two or three hundred followers every single freaking day.

00:21:57.733 --> 00:22:01.773

<v Doc>And when I watch one of those videos, what makes me different from you is I'm

00:22:01.773 --> 00:22:03.393

<v Doc>a nice guy on the internet.

00:22:03.653 --> 00:22:06.373

<v Doc>And I comment on those person's videos because I know they just started.

00:22:07.273 --> 00:22:12.573

<v Doc>I always, if I watch a video and I get one ounce of courage out of that video, I comment on a video.

00:22:12.693 --> 00:22:18.033

<v Doc>I never just watch a video that I like and don't comment on it and leave a word

00:22:18.033 --> 00:22:20.933

<v Doc>of suggestion because that's like going to a restaurant, not tipping.

00:22:21.113 --> 00:22:23.773

<v Doc>That is a hundred percent eggplant emoji move.

00:22:24.213 --> 00:22:28.533

<v Doc>So I always comment because they need it. And it makes them feel better.

00:22:28.533 --> 00:22:29.353

<v Doc>It makes them keep going.

00:22:29.973 --> 00:22:35.493

<v Katie>They do. And which is actually like a great segue into the next thing that we

00:22:35.493 --> 00:22:37.233

<v Katie>wanted to share with everyone, which is

00:22:37.797 --> 00:22:42.837

<v Katie>If you are just starting out and you're working on building up this community,

00:22:42.837 --> 00:22:49.597

<v Katie>you should be really closely paying attention to those people like Doc who comment,

00:22:49.797 --> 00:22:51.777

<v Katie>whether that's in a live chat,

00:22:51.997 --> 00:22:56.217

<v Katie>whether that's they join your mailing list and send you an email back,

00:22:56.217 --> 00:22:58.717

<v Katie>or it's a direct message on one of the social platforms.

00:22:59.057 --> 00:23:03.717

<v Katie>But you should start by creating an environment of community.

00:23:03.717 --> 00:23:07.577

<v Katie>So give them time and space and places to reach out to you.

00:23:07.657 --> 00:23:11.717

<v Katie>And when they do reach out to you, reward that behavior.

00:23:11.957 --> 00:23:18.617

<v Katie>So take the time to personally, not AI or robot driven, personally respond back

00:23:18.617 --> 00:23:22.517

<v Katie>and acknowledge their comment, answer their questions if they asked you a question,

00:23:22.857 --> 00:23:27.417

<v Katie>like it if they've shared something with you and get to know them because those

00:23:27.417 --> 00:23:31.957

<v Katie>initial 10 to 20 to 30 to a hundred first listeners,

00:23:32.177 --> 00:23:38.297

<v Katie>first community members are going to be the people that help to set the tone

00:23:38.297 --> 00:23:42.637

<v Katie>and personality and culture of your community, right?

00:23:42.737 --> 00:23:51.277

<v Katie>So you really do want to spend time with them and get to know how and why they

00:23:51.277 --> 00:23:54.517

<v Katie>found you and what they like and how you can improve that experience.

00:23:54.717 --> 00:23:59.577

<v Katie>So it is a conversation. it will remain a conversation, hopefully,

00:23:59.877 --> 00:24:01.137

<v Katie>regardless of how big you get.

00:24:01.317 --> 00:24:06.517

<v Katie>But definitely in those initial, you know, first, I would say upwards of a hundred,

00:24:06.517 --> 00:24:14.157

<v Katie>you know, people that start joining your show or your podcast or your video

00:24:14.157 --> 00:24:16.137

<v Katie>to whatever else it is, your community,

00:24:16.677 --> 00:24:19.757

<v Katie>Start really spending the time to actually acknowledge them.

00:24:19.897 --> 00:24:23.117

<v Katie>You know, whether that's in episodes like we do often on this show,

00:24:23.257 --> 00:24:26.497

<v Katie>calling people out that are in the chat or, you know, or commenting back or

00:24:26.497 --> 00:24:29.817

<v Katie>answering their emails or sending them direct messages. It really does go a long way.

00:24:30.037 --> 00:24:36.017

<v Katie>I, again, like in, in my day to day and in the podcast that I'm trying to grow,

00:24:36.197 --> 00:24:40.637

<v Katie>like it was pretty obvious the people that joined who I did not know personally.

00:24:40.837 --> 00:24:44.977

<v Katie>And I spent the time, I spent the time to like get to know them better,

00:24:45.157 --> 00:24:47.097

<v Katie>to acknowledge them when they showed up in live chats.

00:24:47.217 --> 00:24:50.557

<v Katie>A couple of them, I even like invited to be guests on the show.

00:24:50.777 --> 00:24:53.597

<v Katie>I sent them swag from our show, like for, for free.

00:24:53.597 --> 00:24:59.757

<v Katie>I invested both the time and the money in some cases in building those relationships

00:24:59.757 --> 00:25:03.157

<v Katie>and they have done nothing but paid back at like, um,

00:25:03.377 --> 00:25:08.037

<v Katie>my, my now friend, Josh, who found our show completely randomly has been a guest

00:25:08.037 --> 00:25:09.197

<v Katie>on the show a number of times.

00:25:09.257 --> 00:25:13.817

<v Katie>He and I email regularly. Now he has recommended at least five people to the

00:25:13.817 --> 00:25:17.637

<v Katie>show who have also reached out and chatted with me and spend time with me.

00:25:17.757 --> 00:25:22.437

<v Katie>So like that relationship has then grown my show, not just in the one person

00:25:22.437 --> 00:25:25.857

<v Katie>I spent the time with, but in all of the people that he now feels special and

00:25:25.857 --> 00:25:29.237

<v Katie>wants to spend more time with me and wants to recommend our show to all of his

00:25:29.237 --> 00:25:31.257

<v Katie>friends and family and contacts. So it...

00:25:31.747 --> 00:25:34.567

<v Katie>It's all obvious advice and doc is like

00:25:34.567 --> 00:25:37.647

<v Katie>you're great at this like in bringing your community members

00:25:37.647 --> 00:25:40.267

<v Katie>with you into other places and spaces i mean

00:25:40.267 --> 00:25:43.807

<v Katie>my show has grown from your community members showing up and supporting and

00:25:43.807 --> 00:25:49.047

<v Katie>like shout out to um to dina for example who i i posted about one of my kids

00:25:49.047 --> 00:25:52.647

<v Katie>is doing a fundraiser and dina was like i'm in i bought you know i bought these

00:25:52.647 --> 00:25:56.347

<v Katie>three things for the fundraiser like that's the power of doc's community that

00:25:56.347 --> 00:25:59.167

<v Katie>not only do they show up for each other and for Doc,

00:25:59.487 --> 00:26:04.327

<v Katie>but they show up for people that Doc is friends with and works with and spends time with.

00:26:05.427 --> 00:26:09.467

<v Katie>And all of that, I mean, none of it is, there's no magic anything to it.

00:26:09.587 --> 00:26:14.187

<v Katie>There's spending the time and the energy to actually get to know the people

00:26:14.187 --> 00:26:18.607

<v Katie>behind the avatar, behind the email, behind the direct message.

00:26:18.667 --> 00:26:22.747

<v Katie>So I wish that there was a magic bullet to solve all of these problems, but there really isn't.

00:26:22.827 --> 00:26:26.007

<v Katie>You just need to be relationship-driven, Community driven.

00:26:26.347 --> 00:26:29.207

<v Doc>I can tell you the number one thing that's squelching most people's community

00:26:29.207 --> 00:26:31.307

<v Doc>right now is their perfectionism.

00:26:31.747 --> 00:26:34.827

<v Doc>Because community wants to know you're just as effed up as they are.

00:26:35.667 --> 00:26:40.167

<v Doc>So if you are so busy walking around prim, proper, straight up,

00:26:40.367 --> 00:26:44.487

<v Doc>looking schmood, then they just assume that you're untouchable.

00:26:44.707 --> 00:26:48.167

<v Doc>So you're actually blocking your growth by trying to be too perfect.

00:26:49.014 --> 00:26:53.454

<v Doc>And the other thing that I would say that's super important in the beginning,

00:26:53.454 --> 00:26:59.194

<v Doc>if you want your comments, your answers to your comments to be conversational, then cheat.

00:26:59.414 --> 00:27:03.314

<v Doc>I do them with my voice because, number one, Katie can tell you I can't type.

00:27:04.274 --> 00:27:06.634

<v Katie>So, yeah, if you're a duck, you can use AI.

00:27:07.434 --> 00:27:11.694

<v Doc>No, it's not even AI. I'm just using my dictation. Well, I guess that's kind of sort of AI.

00:27:11.874 --> 00:27:14.534

<v Doc>I'm just using the dictation that's sort of built into the phone.

00:27:14.674 --> 00:27:18.954

<v Doc>And I tell it not to correct anything. Like I want it to, I want it to just

00:27:18.954 --> 00:27:21.474

<v Doc>be what I say, right? I have your docisms.

00:27:21.794 --> 00:27:25.074

<v Doc>I normally don't mess with it. If it's jacked up, they understand,

00:27:25.294 --> 00:27:26.034

<v Doc>right? They've been around.

00:27:26.174 --> 00:27:29.914

<v Doc>And I literally just answered those comments with my voice. Because one thing

00:27:29.914 --> 00:27:32.334

<v Doc>that it calls you to do, you'll leave a deeper reply.

00:27:32.874 --> 00:27:37.134

<v Doc>When you reply by typing, you're going to be quick. So when you reply by a dictation,

00:27:37.254 --> 00:27:40.554

<v Doc>you'll leave a deeper reply. And then it reads exactly like your voice.

00:27:40.874 --> 00:27:44.914

<v Doc>And whether you know it or not, when they're reading it, unless they have ADHD,

00:27:44.914 --> 00:27:47.014

<v Doc>they're reading it and they're hearing you.

00:27:47.774 --> 00:27:50.954

<v Doc>When we read stuff, we hear our own self, which is jacked up.

00:27:51.114 --> 00:27:52.934

<v Doc>It's why our brains are so squirrely.

00:27:53.594 --> 00:27:58.854

<v Doc>But it's one of those random things that, you know, they'll start to connect with you better.

00:27:59.034 --> 00:28:03.814

<v Doc>So in the beginning, or actually as much as you can answer your replies with,

00:28:04.214 --> 00:28:06.514

<v Doc>you know, literally instead of typing it out, say it out.

00:28:06.734 --> 00:28:09.974

<v Doc>And you know, it's funny. They always say we couldn't tell the emotion you

00:28:09.974 --> 00:28:13.374

<v Doc>meant i trust me katie has heard this conversation we can't

00:28:13.374 --> 00:28:16.434

<v Doc>tell the emotion you made in your comment because comments don't

00:28:16.434 --> 00:28:19.674

<v Doc>have the thing well that's because you tried to type it out you see

00:28:19.674 --> 00:28:22.654

<v Doc>what i'm saying and had you just said it it might have came out more like

00:28:22.654 --> 00:28:25.394

<v Doc>how you actually are and then there

00:28:25.394 --> 00:28:28.514

<v Doc>might not have been that swing in the dark and

00:28:28.514 --> 00:28:32.854

<v Doc>whatever and maybe even make it funny let people know that you answer by your

00:28:32.854 --> 00:28:36.834

<v Doc>voice because they my people know and then now if they see something that doesn't

00:28:36.834 --> 00:28:40.814

<v Doc>match they'll fix it in their own head because they realize siri was doing drugs

00:28:40.814 --> 00:28:46.414

<v Doc>or whatever she does that causes her to be so silly sometimes so simple make your job easy.

00:28:47.790 --> 00:28:52.590

<v Katie>I will say too, like it is interesting. Like, so obviously it takes time and

00:28:52.590 --> 00:28:56.090

<v Katie>energy and effort to, to send personalized responses.

00:28:56.190 --> 00:28:59.810

<v Katie>And as you're growing, that might be more difficult for you to do, right?

00:28:59.930 --> 00:29:04.650

<v Katie>Like if you have thousands of followers and they're constantly emailing or constantly

00:29:04.650 --> 00:29:07.590

<v Katie>spent, you know, getting in touch with you, you might need some help.

00:29:07.670 --> 00:29:11.250

<v Katie>Like there, there certainly will hit a point where you will need either help

00:29:11.250 --> 00:29:14.410

<v Katie>or you'll need to create like a different system. But the cool thing is,

00:29:14.430 --> 00:29:18.530

<v Katie>is that there's so many different great examples out there of people who are

00:29:18.530 --> 00:29:20.050

<v Katie>doing it really effectively.

00:29:20.310 --> 00:29:24.610

<v Katie>Like whether that's, you know, you have like, um, uh, you know,

00:29:24.730 --> 00:29:28.830

<v Katie>a listener email at, you know, episode where like, where they write in and you

00:29:28.830 --> 00:29:32.330

<v Katie>showcase and answer questions live and that just becomes like part of your show.

00:29:32.470 --> 00:29:35.710

<v Katie>And so you're answering, but as Doc said, you're answering it like verbally

00:29:35.710 --> 00:29:38.250

<v Katie>or, you know, or on video or you do,

00:29:38.450 --> 00:29:41.950

<v Katie>you know, we, when we did our episode where we were talking all about Tony

00:29:41.950 --> 00:29:45.530

<v Katie>and Ryan's podcast like they do they have

00:29:45.530 --> 00:29:48.430

<v Katie>both a Facebook community where they're taking ideas and chatting

00:29:48.430 --> 00:29:53.570

<v Katie>with people but they also have special events for their community members right

00:29:53.570 --> 00:29:57.970

<v Katie>where like they'll all physically go out and watch a sporting match together

00:29:57.970 --> 00:30:02.930

<v Katie>or they you know get on a live stream and all do like you know I don't know

00:30:02.930 --> 00:30:06.670

<v Katie>whatever craft night together whatever it is so like there's

00:30:07.451 --> 00:30:12.731

<v Katie>It starts with just you creating and fostering this environment and then spending

00:30:12.731 --> 00:30:13.891

<v Katie>time with those initial people.

00:30:14.171 --> 00:30:17.351

<v Katie>And then once you've got those initial people in there, then your community

00:30:17.351 --> 00:30:23.611

<v Katie>members also start becoming helpful in building and growing these spaces where

00:30:23.611 --> 00:30:28.071

<v Katie>maybe it's that the community members start facilitating different kinds of

00:30:28.071 --> 00:30:32.211

<v Katie>cool events and experiences and meetups and whatever else.

00:30:32.211 --> 00:30:36.271

<v Katie>And then you, you might have to shift and change as things get better to manage

00:30:36.271 --> 00:30:38.591

<v Katie>and protect your, you know, your time and your energy.

00:30:38.791 --> 00:30:43.351

<v Katie>You can't do everything, obviously, but, but understanding kind of,

00:30:43.931 --> 00:30:46.871

<v Katie>again, like what kind of community space you're trying to grow,

00:30:47.031 --> 00:30:48.851

<v Katie>like is a really important experience.

00:30:48.991 --> 00:30:52.871

<v Katie>And Doc's been saying this from day one on this podcast, like you really don't

00:30:52.871 --> 00:30:58.091

<v Katie>want listeners or viewers or an audience. You really want, you really want from

00:30:58.091 --> 00:31:00.651

<v Katie>day one to be thinking about it as a community.

00:31:01.271 --> 00:31:05.351

<v Katie>Give them a name if that helps you. Give it a mission statement, whatever you need to do.

00:31:05.451 --> 00:31:09.891

<v Katie>But they're your people from the moment before they even exist. They are your people.

00:31:10.431 --> 00:31:16.871

<v Doc>I heard an extremely large podcaster. I mean, with almost maybe a half a million

00:31:16.871 --> 00:31:21.151

<v Doc>followers say something borderline stupid on Sunday.

00:31:21.911 --> 00:31:27.071

<v Doc>And it was kind of funny because I cringed. And when we were in the car,

00:31:27.751 --> 00:31:31.971

<v Doc>Karen even said, I bet that one got you, didn't it? And I was like, yeah.

00:31:32.411 --> 00:31:38.071

<v Doc>Okay. So, you know, a lot of the audio podcasters are realizing that they need to make video now.

00:31:38.251 --> 00:31:41.191

<v Doc>And so now they're all learning that they need to bring their butt to YouTube,

00:31:41.371 --> 00:31:44.071

<v Doc>which is why I told you guys two years ago to do it. And now all the big guys

00:31:44.071 --> 00:31:45.331

<v Doc>are going to come. You're going to feel left out.

00:31:45.471 --> 00:31:47.231

<v Doc>That's your damn fault because I told you start two years ago.

00:31:47.231 --> 00:31:52.131

<v Doc>So anyway, he said, oh, if you are watching this on YouTube,

00:31:52.131 --> 00:31:55.831

<v Doc>we need you to go in and hit the subscribe button.

00:31:55.991 --> 00:32:01.811

<v Doc>Now, oh, even if you're not going to watch it, you know, go in and just turn

00:32:01.811 --> 00:32:03.491

<v Doc>it on or just go and subscribe anyway.

00:32:04.498 --> 00:32:09.098

<v Doc>And I was like, no, dummy, that would jack you up. If all of a sudden people

00:32:09.098 --> 00:32:13.558

<v Doc>heard that episode and say a million people from listening to that episode go

00:32:13.558 --> 00:32:17.478

<v Doc>and subscribe and then they never watch YouTube again, YouTube is going to go

00:32:17.478 --> 00:32:19.158

<v Doc>spam and that channel is shut.

00:32:19.718 --> 00:32:22.058

<v Doc>And they'll never recommend it to anyone.

00:32:22.958 --> 00:32:29.398

<v Doc>Like, it is so silly. You never, ever, ever do that. Like, it was dumb.

00:32:29.518 --> 00:32:30.458

<v Doc>So I just thought that was funny.

00:32:31.478 --> 00:32:34.238

<v Katie>Yeah so um yeah it's because you can't give them

00:32:34.238 --> 00:32:37.098

<v Katie>like things that are not that's actually a really good point it

00:32:37.098 --> 00:32:40.258

<v Katie>like not only just as a youtube best practice but also just thinking

00:32:40.258 --> 00:32:43.758

<v Katie>through what you ask of your community like it like

00:32:43.758 --> 00:32:46.758

<v Katie>that's not the the best ask of your people

00:32:46.758 --> 00:32:49.398

<v Katie>because it's also not it's not

00:32:49.398 --> 00:32:52.298

<v Katie>beneficial to them it's only beneficial to

00:32:52.298 --> 00:32:56.958

<v Katie>you so like it does need to be a two-way street or helpful for them right like

00:32:56.958 --> 00:33:00.918

<v Katie>if you're building a community and and you want it to be ideally you want it

00:33:00.918 --> 00:33:05.538

<v Katie>to be a positive like great space for them so they keep coming back you need

00:33:05.538 --> 00:33:11.538

<v Katie>there needs to be some benefit to them like so you're just asking them to go over there

00:33:12.218 --> 00:33:16.118

<v Katie>and like and add a whole bunch of notifications for no real reason like really

00:33:16.118 --> 00:33:21.378

<v Katie>you should be selling them on why they want to go and watch you instead of you

00:33:21.378 --> 00:33:24.898

<v Katie>know instead of just listening to you like i've been watching some of my my

00:33:24.898 --> 00:33:27.838

<v Katie>favorite podcasters doing this like they're trying to navigate and figure out

00:33:27.838 --> 00:33:30.378

<v Katie>like how they want to be on video and and they're all always

00:33:30.378 --> 00:33:33.118

<v Doc>Talk about the pictures on the show and they're like we can't show

00:33:33.118 --> 00:33:36.598

<v Doc>the pictures on audio so you got to go to the website and it's like hello you

00:33:36.598 --> 00:33:40.278

<v Doc>have given the reason why you should have been video a thousand times you don't

00:33:40.278 --> 00:33:43.938

<v Doc>even realize it because you're so busy listening to these people that are telling

00:33:43.938 --> 00:33:47.738

<v Doc>you to follow these vanity metrics but don't really matter like it's kind of

00:33:47.738 --> 00:33:51.538

<v Doc>it's kind of crazy it's really crazy so.

00:33:51.538 --> 00:33:56.938

<v Katie>Let's make it like intriguing or interesting to be on video with you like it is funny.

00:33:57.098 --> 00:34:00.498

<v Katie>Like some of the, some of the podcasts I love, I do actually like listen to

00:34:00.498 --> 00:34:04.678

<v Katie>them and don't watch them, but then they have these like moments in the audio

00:34:04.678 --> 00:34:07.038

<v Katie>episode that make me go like, Oh, right.

00:34:07.138 --> 00:34:10.038

<v Katie>I forgot that they were on YouTube or I should, I should actually go back and

00:34:10.038 --> 00:34:14.098

<v Katie>watch this episode because they're like laughing about something that,

00:34:14.198 --> 00:34:16.038

<v Katie>that is visual that I can't see.

00:34:16.118 --> 00:34:19.758

<v Katie>And even though I don't need to see it, like I can, I get the episode content,

00:34:19.978 --> 00:34:25.618

<v Katie>fine, audio only they've created like a moment and experiences that's caused some level of FOMO.

00:34:25.958 --> 00:34:29.718

<v Katie>And I want to be able to go over and kind of experience it in that place.

00:34:29.858 --> 00:34:34.098

<v Katie>Or like they've created special episodes that are only for, you know,

00:34:34.218 --> 00:34:37.698

<v Katie>for YouTube, in which case I'm like, okay, well then I can choose whether or

00:34:37.698 --> 00:34:41.618

<v Katie>not as a, as a part of their community, I really want to experience that or not.

00:34:41.698 --> 00:34:44.138

<v Katie>Right. So like they've, they haven't just told me to go over and subscribe.

00:34:44.358 --> 00:34:48.418

<v Katie>They've created an experience that either I feel FOMO by not going over there

00:34:48.418 --> 00:34:52.358

<v Katie>and experiencing it, or it's, it's created enough curiosity that I want to be

00:34:52.358 --> 00:34:55.318

<v Katie>able to check it out and see if it makes sense for me as a, you know,

00:34:55.438 --> 00:34:56.518

<v Katie>as part of their community. So.

00:34:56.858 --> 00:35:01.378

<v Doc>Yeah. So like I can take back there and put a roll of duct tape on that mixer.

00:35:02.122 --> 00:35:05.982

<v Doc>And I'm doing a True Crime podcast. And then we'll just say in the chat,

00:35:06.082 --> 00:35:08.762

<v Doc>we have the moderator say in the chat somewhere, if somebody can find an Easter

00:35:08.762 --> 00:35:13.542

<v Doc>egg in their backgrounds, the first 10 people that do that, we're going to send you a free T-shirt.

00:35:14.022 --> 00:35:16.482

<v Doc>And then they'll be thinking forever. And then somebody will be like,

00:35:16.562 --> 00:35:20.022

<v Doc>wait a minute, is that duct tape? Okay, wait, Doc has duct tape back there.

00:35:20.122 --> 00:35:21.262

<v Doc>You know, like he thinks he's Dexter.

00:35:21.562 --> 00:35:25.322

<v Doc>Or you see a bag of hefty, you know, a box of hefty bags on Katie's shelf.

00:35:25.682 --> 00:35:28.762

<v Doc>And then, you know, so you send them to go there to look for something,

00:35:28.962 --> 00:35:30.302

<v Doc>like make it a game, right?

00:35:30.862 --> 00:35:34.002

<v Doc>So I want to talk real quick about some of the tools.

00:35:34.282 --> 00:35:40.342

<v Doc>And it's funny because I was reading the list and it's kind of hilarious because

00:35:40.342 --> 00:35:43.122

<v Doc>I feel like the most common one is Facebook.

00:35:44.402 --> 00:35:48.122

<v Doc>Still, that one is the most painful, though. This is what lets you know.

00:35:48.682 --> 00:35:52.302

<v Doc>Facebook groups are getting harder and harder and harder. I really don't know

00:35:52.302 --> 00:35:53.662

<v Doc>what their plans are with this.

00:35:53.802 --> 00:36:00.042

<v Doc>I don't know what they're doing, but it still works. It's very easy to do. It's a low lift.

00:36:00.302 --> 00:36:05.602

<v Doc>So anybody can jump in. You can create one in maybe like an hour and you're good to go.

00:36:06.722 --> 00:36:12.422

<v Doc>Discord is a little bit more complicated, but not like I love it. My community hates it.

00:36:12.542 --> 00:36:15.442

<v Doc>So I'm about to move my community because they can't stand Discord.

00:36:15.662 --> 00:36:17.582

<v Doc>They're all old, old people.

00:36:18.282 --> 00:36:20.262

<v Doc>Mighty Network, Circle, all

00:36:20.262 --> 00:36:24.162

<v Doc>of these are phenomenal. But I wanted to add the new kids on the block.

00:36:24.282 --> 00:36:25.222

<v Doc>And they're not new. They've both

00:36:25.222 --> 00:36:29.042

<v Doc>been around for a minute, but they're getting a lot of press right now.

00:36:29.982 --> 00:36:34.482

<v Doc>And it's school s-k-o-o-l which

00:36:34.482 --> 00:36:39.342

<v Doc>i'm in the school community with ship 30 for 30 and then the other one is stan

00:36:39.342 --> 00:36:43.942

<v Doc>and the reason why these guys are getting big big press right now is well alex

00:36:43.942 --> 00:36:50.562

<v Doc>herbozi is an investor in the school and the original alex herbozi aka gary

00:36:50.562 --> 00:36:52.982

<v Doc>v is now an investor and stan.

00:36:54.578 --> 00:37:00.798

<v Doc>And both of those are really simple. I mean, super, super simple to run, very inexpensive.

00:37:01.478 --> 00:37:05.698

<v Doc>As a matter of fact, for VHS Club, I would tell you to start a free school community.

00:37:06.258 --> 00:37:11.298

<v Doc>And then at some point in time, you could add a paid level that might have something

00:37:11.298 --> 00:37:15.898

<v Doc>else. But I think one of the advantages and a great way to grow your audience,

00:37:15.958 --> 00:37:18.878

<v Doc>because your subject matter is something that a lot of us are into.

00:37:19.038 --> 00:37:21.298

<v Doc>They just don't know they're into it. They've forgotten about it.

00:37:21.298 --> 00:37:25.738

<v Doc>It's one of those things where you've forgotten how much you love warm gingerbread

00:37:25.738 --> 00:37:28.218

<v Doc>if you haven't had it in a while. Since they stopped.

00:37:28.218 --> 00:37:29.978

<v Katie>Selling it at Starbucks. Now I want gingerbread.

00:37:30.338 --> 00:37:35.798

<v Doc>So do I. But they don't sell it at Starbucks no more. And in Hawaii, it's not a thing.

00:37:35.958 --> 00:37:39.678

<v Doc>Like people here didn't grow up like eating gingerbread because it ain't cold.

00:37:40.258 --> 00:37:45.178

<v Doc>Right? So when I go, when I come to your side, I'm in the stop and shop,

00:37:45.298 --> 00:37:45.778

<v Doc>whatever the heck is that?

00:37:45.878 --> 00:37:49.258

<v Doc>Stop and save, whatever that story is down the street on Macy's.

00:37:49.258 --> 00:37:54.678

<v Doc>I'm trying super hard to look for things that are gingerbread flavored because our fall flavored.

00:37:54.918 --> 00:37:58.858

<v Doc>All the thing we get here is that PSL and I don't eat that. Like that's not my thing.

00:38:00.158 --> 00:38:05.658

<v Doc>So it's a way that will be really cool because they basically say,

00:38:05.758 --> 00:38:08.598

<v Doc>okay, you're into film noir.

00:38:08.838 --> 00:38:11.498

<v Doc>And they'll say, here's some other communities you might like.

00:38:12.178 --> 00:38:16.738

<v Doc>Whereas Facebook don't really do that very good. Discord don't do that at all.

00:38:17.278 --> 00:38:21.118

<v Doc>Mighty Networks don't do that. the other ones they just don't do that right

00:38:21.118 --> 00:38:25.938

<v Doc>but the cool part about the way school and Stan works is they will recommend

00:38:25.938 --> 00:38:28.958

<v Doc>other communities and school's a little better at it right now Stan is just

00:38:28.958 --> 00:38:32.458

<v Doc>getting their money in and they're making some adjustments but,

00:38:33.018 --> 00:38:37.698

<v Doc>it's a real good way for people to find you so if you add a free community about

00:38:37.698 --> 00:38:43.038

<v Doc>basically 80s 90s movies you people would just join and then they'll find out

00:38:43.038 --> 00:38:46.858

<v Doc>about the live and then they'll come to the live and all you gotta do is pop

00:38:46.858 --> 00:38:49.178

<v Doc>in every once in a while and say something cool.

00:38:49.438 --> 00:38:57.598

<v Doc>Or, hey, we're about to do an episode on Ace Ventura, Pet Detective. No, second one.

00:38:58.538 --> 00:39:02.278

<v Doc>Uh-oh, Brayden just went dumb. Can I call it a wild?

00:39:02.498 --> 00:39:05.238

<v Doc>What is the second one? Why is he dumb? People help me out in the chat.

00:39:05.478 --> 00:39:07.518

<v Doc>Anyway, we're going to do Ace Ventura number two.

00:39:08.078 --> 00:39:14.918

<v Doc>And we're looking for some of the lesser known Easter eggs or lesser known facts about the movie.

00:39:15.653 --> 00:39:22.673

<v Doc>And, you know, or what's your favorite quotes from that movie? Do not go in there.

00:39:23.893 --> 00:39:30.633

<v Doc>Like, pick one. But you will grow your audience because there's a lot of people that will know that.

00:39:30.873 --> 00:39:34.493

<v Doc>Like, a lot of people will know that. A lot of people will know about 80s movies

00:39:34.493 --> 00:39:37.753

<v Doc>and 90s movies, and they will just jump in and you'll grow fast.

00:39:38.013 --> 00:39:41.133

<v Doc>So you can do When Nature Calls. Thank you, Adrienne.

00:39:41.353 --> 00:39:43.273

<v Katie>I couldn't remember, so I'm glad that Adrienne's here.

00:39:43.353 --> 00:39:46.493

<v Doc>Oh, my God. Thank you, Adrienne. Adrian just said, my head would have been,

00:39:46.653 --> 00:39:49.313

<v Doc>oh, my head would have been cooking for the next hour.

00:39:49.473 --> 00:39:52.893

<v Katie>The second he said Call of the Wild, I was like, no, that's all I can think of.

00:39:53.833 --> 00:39:57.753

<v Doc>That's a book we had to read in 12th grade. Yeah, exactly, exactly.

00:39:58.653 --> 00:40:01.333

<v Doc>Right? See, Adrian said, hadn't thought about that movie in years.

00:40:01.493 --> 00:40:05.693

<v Doc>And that's the point. When you watch VHS Club, Adrian, this is exactly what happens.

00:40:06.413 --> 00:40:14.433

<v Doc>And I was in my house and Karen said something to me about the cleaning the kitchen or something.

00:40:14.713 --> 00:40:17.253

<v Doc>And I had to take something that went crazy in the fridge out.

00:40:17.593 --> 00:40:22.753

<v Doc>And in my fridge, I went, I have exercised the demons.

00:40:23.153 --> 00:40:24.953

<v Doc>This room is clear.

00:40:25.413 --> 00:40:29.013

<v Doc>And then we just started yakking for like a half an hour about that movie.

00:40:29.353 --> 00:40:33.873

<v Doc>And then she said, hey, did Katie do that movie yet? And I'm like, I don't think so.

00:40:34.233 --> 00:40:37.793

<v Doc>So I immediately text Katie. Katie, did you do What Nature Calls Yet?

00:40:37.913 --> 00:40:41.053

<v Doc>And she's like, no, we should. You can be on. I'm like, done. Let's go.

00:40:41.513 --> 00:40:41.693

<v Katie>See?

00:40:41.853 --> 00:40:44.253

<v Doc>So that's exactly how it happens, right?

00:40:44.713 --> 00:40:47.273

<v Katie>That's exactly how it happens. And those community groups are great.

00:40:47.413 --> 00:40:51.393

<v Katie>The other thing, too, that is good to keep in mind is that, like,

00:40:52.337 --> 00:40:55.797

<v Katie>If you're, if you're starting small and you're bootstrapping it,

00:40:55.897 --> 00:41:00.397

<v Katie>so you don't have like a really large budget, you, you also don't necessarily

00:41:00.397 --> 00:41:03.317

<v Katie>even need a group to be effective.

00:41:03.317 --> 00:41:07.497

<v Katie>Like you, your space could be a live stream chat.

00:41:07.697 --> 00:41:11.677

<v Katie>It could be, and should be hopefully an email list where people feel like they

00:41:11.677 --> 00:41:16.697

<v Katie>can reply back and connect with you, you know, a social account where you respond back to the DMS.

00:41:16.877 --> 00:41:20.837

<v Katie>Maybe you turn on, you know, Instagram now has broadcast channels.

00:41:20.837 --> 00:41:25.037

<v Katie>So like you can, you could create a broadcast channel. So there are a bunch of options out there.

00:41:25.177 --> 00:41:28.557

<v Katie>It's not just like, if you don't have a Facebook group or using one of these

00:41:28.557 --> 00:41:30.797

<v Katie>community spaces, that means you don't have a community.

00:41:31.017 --> 00:41:34.957

<v Katie>We need to be thinking about it across all of these different places and spaces.

00:41:34.957 --> 00:41:39.277

<v Katie>And you might have some combination of many, if not all of those,

00:41:39.437 --> 00:41:43.297

<v Katie>depending on what kind of, you know, what your topic is or what your people

00:41:43.297 --> 00:41:44.757

<v Katie>are at, or it might evolve.

00:41:44.937 --> 00:41:48.857

<v Katie>Like I, with my show, I've been really realizing more and more lately,

00:41:48.857 --> 00:41:51.217

<v Katie>And I still haven't figured out a perfect solution to it, but I'm like,

00:41:51.317 --> 00:41:54.677

<v Katie>oh, my people actually want to watch the movies with us too.

00:41:54.817 --> 00:41:57.957

<v Katie>Like we want to review the movies, but we want to create a time and space for

00:41:57.957 --> 00:42:01.337

<v Katie>them where we have like a place where we can all watch it together.

00:42:01.537 --> 00:42:03.777

<v Katie>Like, you know, grab our popcorn and be able to talk over it,

00:42:03.817 --> 00:42:05.197

<v Katie>that viewing experience, right?

00:42:05.537 --> 00:42:09.917

<v Katie>So I need to find a community space, right? Well, I need like a community space,

00:42:10.077 --> 00:42:15.557

<v Katie>like a group or whatever it is that lets us across countries be able to have

00:42:15.557 --> 00:42:19.957

<v Katie>like a mini virtual movie theater that we all virtually walk into to be able

00:42:19.957 --> 00:42:21.177

<v Katie>to watch the same movie together.

00:42:21.357 --> 00:42:25.637

<v Katie>Right. So there's and that is more complicated than it initially seemed.

00:42:25.757 --> 00:42:29.237

<v Katie>So that's going to require some research for me to actually find the space that

00:42:29.237 --> 00:42:33.497

<v Katie>works best for everyone. So Doc's absolutely right.

00:42:33.637 --> 00:42:38.337

<v Katie>Like, if this place is important to you, like having a show,

00:42:38.597 --> 00:42:41.837

<v Katie>building and growing a community, then you should be researching what those

00:42:41.837 --> 00:42:45.937

<v Katie>new tools are that are out there, talking to other people who have communities

00:42:45.937 --> 00:42:49.937

<v Katie>to figure out what works and doesn't work for them, testing and trying out.

00:42:50.397 --> 00:42:54.557

<v Katie>Tanya Smith is amazing at this. She's one of our Ecamm fan members.

00:42:55.237 --> 00:42:59.877

<v Katie>She's awesome at, like, testing different spaces and testing different tools

00:42:59.877 --> 00:43:02.397

<v Katie>and being like, Hey community, do you like this?

00:43:02.517 --> 00:43:04.497

<v Katie>Like, what do you like about it? What do you not like about it?

00:43:04.557 --> 00:43:08.277

<v Katie>Like she doesn't roll out any kind of update or, you know, make any kind of

00:43:08.277 --> 00:43:11.197

<v Katie>decision without even running it by her community and figuring out whether or

00:43:11.197 --> 00:43:12.057

<v Katie>not it makes sense for them.

00:43:12.197 --> 00:43:17.637

<v Katie>So it's always, always able to test and play, especially when you're just starting

00:43:17.637 --> 00:43:20.477

<v Katie>out and you're smaller, find those 20 people and be like, Hey,

00:43:20.777 --> 00:43:23.377

<v Katie>what, like, what do you guys want from the community?

00:43:23.897 --> 00:43:27.237

<v Katie>Where do you want to be? Where are the places that you spend time or see where

00:43:27.237 --> 00:43:30.237

<v Katie>they're, where they're interacting with you and where they want to hang out

00:43:30.237 --> 00:43:33.637

<v Katie>with you and how that experience looks. It might be different for every single person.

00:43:33.837 --> 00:43:37.637

<v Doc>So it's, it's kind of funny, like how important the testing is.

00:43:37.757 --> 00:43:40.077

<v Doc>And so many people don't want to do it because everybody just wants to come

00:43:40.077 --> 00:43:41.277

<v Doc>out of the gates winning.

00:43:41.957 --> 00:43:47.817

<v Doc>And I'm like, what a boring life if, you know, you, you won the Super Bowl on your first crack.

00:43:48.412 --> 00:43:51.632

<v Doc>Because then what happens when those things do happen by accident,

00:43:51.952 --> 00:43:55.112

<v Doc>everybody, even if you don't follow soccer, you may have heard of the Leicester

00:43:55.112 --> 00:43:58.872

<v Doc>City thing a couple of years ago, where this team that was from the lower division

00:43:58.872 --> 00:44:03.052

<v Doc>came into the Premier League and like in their second year, they won the whole thing.

00:44:03.592 --> 00:44:08.892

<v Doc>And that's never going to happen again, bro. Like that was a once in 250 year type situation.

00:44:09.112 --> 00:44:13.932

<v Doc>And now that team is back to sucking balls again. So, you know, had they grown slowly.

00:44:14.112 --> 00:44:15.392

<v Katie>Back to underdog status.

00:44:15.972 --> 00:44:19.412

<v Doc>Right. If they had grown slowly, they might still be winning.

00:44:19.632 --> 00:44:26.792

<v Doc>But, you know, they had a weird situation of Lemony Snicket's situation of unfortunate

00:44:26.792 --> 00:44:29.292

<v Doc>events. They just put them in a position and they won.

00:44:29.412 --> 00:44:31.872

<v Doc>And now everybody's waiting for them to come. They're not coming back, bro.

00:44:32.012 --> 00:44:35.332

<v Doc>It's going to be a long time. And so you kind of don't want that either.

00:44:35.612 --> 00:44:40.792

<v Doc>Everybody is talking the word viral. I need the word viral to go and die in an air fryer somewhere.

00:44:41.312 --> 00:44:44.932

<v Doc>Like, I really, really hate that terminology. It's obnoxious.

00:44:45.152 --> 00:44:49.492

<v Doc>It's dumb. The things that people do to try to go viral are very disingenuine.

00:44:50.232 --> 00:44:55.012

<v Doc>It's very like it's not good for anyone's brain, soul, psyche, whatever.

00:44:55.532 --> 00:44:59.052

<v Doc>And the platforms don't even really want someone to, quote unquote,

00:44:59.232 --> 00:45:02.492

<v Doc>go viral anymore because now they realize it's not sustainable.

00:45:03.032 --> 00:45:08.072

<v Doc>They are getting sued for, you know, kids trying to do things to go viral,

00:45:08.272 --> 00:45:13.212

<v Doc>even though it's the lawsuits only get thrown out because they're not your kids parents.

00:45:13.212 --> 00:45:16.032

<v Doc>But you know it's just it's

00:45:16.032 --> 00:45:19.272

<v Doc>a pain in the butt so most people are over this concept and yet

00:45:19.272 --> 00:45:22.232

<v Doc>there's still creators out there making videos like let me do this you'll

00:45:22.232 --> 00:45:26.592

<v Doc>go viral and it's like shut up nobody wants that anymore what people want is

00:45:26.592 --> 00:45:31.712

<v Doc>real connection with real people i don't care what they tell you even that person

00:45:31.712 --> 00:45:36.612

<v Doc>who's trying to make the viral videos is lonely and a prime example and it's

00:45:36.612 --> 00:45:41.292

<v Doc>really sad there's this kid who's in jail in career right now.

00:45:42.092 --> 00:45:49.672

<v Doc>Because he thought that going viral by doing stupid stuff was going to make him 15 minutes famous.

00:45:49.952 --> 00:45:54.452

<v Doc>Now his 15 minutes has been five months of prison and career.

00:45:54.932 --> 00:45:59.412

<v Doc>It ain't the same as here, bro. Let me explain you that. It ain't the same as

00:45:59.412 --> 00:46:01.232

<v Doc>here. And now he's crying.

00:46:01.492 --> 00:46:05.032

<v Doc>Now he's crying wolf and, you know, really wishing he hadn't done that.

00:46:05.172 --> 00:46:09.932

<v Doc>But it was all over chasing dreams. so yeah please don't even don't even let

00:46:09.932 --> 00:46:14.552

<v Doc>that word become part of your vocabulary it's not helpful it's just not helpful

00:46:14.552 --> 00:46:18.192

<v Doc>i don't even know why they i don't even know why they named it that because

00:46:18.192 --> 00:46:20.812

<v Doc>it doesn't even have a good connotation in the first place,

00:46:21.652 --> 00:46:26.892

<v Doc>right the last virus we dealt with ruined half the planet and it's still problematic

00:46:26.892 --> 00:46:32.012

<v Doc>so please remove that thought process from your brain it's a really stupid idea.

00:46:33.154 --> 00:46:41.174

<v Katie>Yeah. Well, here. So our AI friends summed up our episode by saying we should

00:46:41.174 --> 00:46:45.934

<v Katie>all be focused on smaller audiences that actually equal deeper trust.

00:46:45.934 --> 00:46:49.254

<v Katie>So we're building communities. We're building trust. We're building communities.

00:46:49.254 --> 00:46:50.194

<v Katie>We're building conversation.

00:46:50.474 --> 00:46:54.254

<v Katie>We're thinking about loyalty before growth.

00:46:54.574 --> 00:47:00.214

<v Katie>So like one-on-one conversations and actually being a real person more than

00:47:00.214 --> 00:47:05.034

<v Katie>growing to some crazy unattainable number or not relevant number.

00:47:05.794 --> 00:47:08.854

<v Katie>And thinking through the right tools and strategies. So the last few episodes,

00:47:08.854 --> 00:47:14.834

<v Katie>we've been talking a lot about how to use AI tools and create better systems

00:47:14.834 --> 00:47:17.074

<v Katie>and be able to automate processes.

00:47:17.554 --> 00:47:23.734

<v Katie>Don't automate the people parts, like automate everything else so that you can

00:47:23.734 --> 00:47:29.694

<v Katie>actually spend the time on thinking about the people and the mission behind what you are creating.

00:47:29.974 --> 00:47:34.854

<v Katie>So automate the process, automate the show notes, automate the video clips,

00:47:35.034 --> 00:47:39.734

<v Katie>automate all of that kind of stuff that's not overly relevant.

00:47:40.054 --> 00:47:43.654

<v Katie>Spend time with the people, spend time with your audience, spend time with your

00:47:43.654 --> 00:47:47.774

<v Katie>guests and your co-hosts and all the people, because that is really what the

00:47:47.774 --> 00:47:49.634

<v Katie>payoff is going to be, is in the people,

00:47:49.874 --> 00:47:53.994

<v Katie>is in the, AI said the payoff is in the fans who stick around before,

00:47:54.214 --> 00:47:55.754

<v Katie>during, and after you blow up.

00:47:55.754 --> 00:47:59.154

<v Katie>So that's that should be everyone's focus

00:47:59.154 --> 00:48:02.774

<v Katie>hopefully all of your focus as you're getting into this because really

00:48:02.774 --> 00:48:08.114

<v Katie>it it's what is going to actually sustain you when things get crazy and you

00:48:08.114 --> 00:48:13.654

<v Katie>feel you know that it's it it all feels like there's so much on your to-do list

00:48:13.654 --> 00:48:18.214

<v Katie>it's it's getting back to the people the mission the passion the community that's

00:48:18.214 --> 00:48:21.714

<v Katie>what's going to revive you at the end of all of it so um

00:48:22.964 --> 00:48:26.924

<v Katie>Yeah, I love the, I'm seeing, yes, it's me too tools, which is a great name.

00:48:27.184 --> 00:48:28.444

<v Katie>I would add authenticity.

00:48:28.744 --> 00:48:33.224

<v Katie>Yeah, I think like we just need to be more human and this is the space to be more human.

00:48:33.384 --> 00:48:37.044

<v Katie>So there's lots of opportunities to use all the AI tools for all of the cool

00:48:37.044 --> 00:48:40.564

<v Katie>things that they are built for, but not for growing a community.

00:48:40.684 --> 00:48:45.624

<v Katie>For growing a community, you need to be a person. You need to actually be authentically you.

00:48:46.384 --> 00:48:49.404

<v Doc>Well, so here's the hilarious part. And I mentioned this.

00:48:49.504 --> 00:48:52.624

<v Doc>I just wrote this in the chat to them. is like nobody

00:48:52.624 --> 00:48:55.584

<v Doc>knows what authenticity is and yourself

00:48:55.584 --> 00:48:58.744

<v Doc>the reason why i know this is because

00:48:58.744 --> 00:49:02.484

<v Doc>there are a rare few okay yes

00:49:02.484 --> 00:49:06.404

<v Doc>i understand it's harder for the female side of things but guys have their own

00:49:06.404 --> 00:49:12.384

<v Doc>versions of the same there are rare few who will show up with no makeup on and

00:49:12.384 --> 00:49:18.404

<v Doc>do their show there are rare few my my but my bestie is one of them I know she's

00:49:18.404 --> 00:49:20.804

<v Doc>doing it because she puts it on while she's doing the show.

00:49:21.504 --> 00:49:25.404

<v Doc>I'm just laughing at her because I think it's funny. But rare few.

00:49:25.584 --> 00:49:29.484

<v Doc>So I see people. Now, listen. I see people on the Internet, and you're going

00:49:29.484 --> 00:49:35.124

<v Doc>to see them today, who come to the thing talking about you must be authentic.

00:49:35.664 --> 00:49:39.524

<v Doc>Authenticity is key. And they come in full Mac.

00:49:39.904 --> 00:49:42.484

<v Doc>Not Apple. Mac, the black one with

00:49:42.484 --> 00:49:47.844

<v Doc>the MAC, you know, foundations and what nations and all of that. Right.

00:49:48.624 --> 00:49:52.784

<v Doc>I'm like, really, though? Are we being authentic if you showing up caked up? No.

00:49:53.144 --> 00:49:56.264

<v Doc>And there's a guy version of that, too. My brain just can't process it right

00:49:56.264 --> 00:49:58.484

<v Doc>now. But trust me, it's all the same. Right.

00:49:58.884 --> 00:50:03.444

<v Doc>If you're willing to show up when you're your most busted, if you're willing

00:50:03.444 --> 00:50:10.784

<v Doc>to talk about the things that were hard today, like I am community, I am struggling.

00:50:11.024 --> 00:50:13.984

<v Doc>Here is why I am struggling. This is hard.

00:50:14.684 --> 00:50:18.264

<v Doc>Right. My community saw me the day that my dad died.

00:50:19.390 --> 00:50:23.710

<v Doc>My community pushed me through that. And I kept coming in and working,

00:50:23.930 --> 00:50:28.070

<v Doc>and they were like, son, you look like an absolute idiot right now.

00:50:28.270 --> 00:50:34.630

<v Doc>Hang up the internet and go away for two weeks and recover from what you're doing.

00:50:34.790 --> 00:50:39.230

<v Doc>Like, you're not fooling nobody. We know you're jacked. Go away.

00:50:39.550 --> 00:50:42.570

<v Doc>And I'm like, no, no, I'm good. And they were like, if you don't go away,

00:50:42.730 --> 00:50:44.130

<v Doc>we will all just never come back.

00:50:44.610 --> 00:50:48.130

<v Doc>Thank you, Keely. Keely started it. She rounded up the troops,

00:50:48.130 --> 00:50:52.110

<v Doc>but they threatened me to make me stop. Cause I am military.

00:50:52.410 --> 00:50:54.630

<v Doc>I'm like, finish the job at all costs.

00:50:54.950 --> 00:50:58.350

<v Doc>That's just, you know, my training, right? My dad was military.

00:50:58.630 --> 00:51:03.310

<v Doc>So it's his training too. And I probably got it from him, but they were like, no, go away, beat it.

00:51:03.730 --> 00:51:06.710

<v Doc>And then literally like two months ago, my community was like,

00:51:06.810 --> 00:51:10.170

<v Doc>okay, you need to take your butt to therapy because you're not healed yet.

00:51:10.350 --> 00:51:14.290

<v Doc>And you act like you know what you're doing, but you don't. And they, they forced me into it.

00:51:15.050 --> 00:51:18.230

<v Doc>To me, that's the authenticity side of it like being

00:51:18.230 --> 00:51:21.290

<v Doc>willing to be vulnerable being willing to stop

00:51:21.290 --> 00:51:24.410

<v Doc>trying to act like you perfect you know

00:51:24.410 --> 00:51:33.550

<v Doc>that that is where the real part shows up and the other thing and I will repeat

00:51:33.550 --> 00:51:38.230

<v Doc>this because Seth Godin said it and I believe the goat authenticity just means

00:51:38.230 --> 00:51:41.710

<v Doc>showing up at the same time and place where you say you were supposed to they're

00:51:41.710 --> 00:51:43.650

<v Doc>expecting you to be there when you get there.

00:51:44.290 --> 00:51:48.450

<v Doc>If you guys might be too young, some of you guys might be old enough. I know Paul knows.

00:51:49.010 --> 00:51:52.890

<v Doc>Jeremy's old enough. When Coke decided they were going to do the new Coke,

00:51:53.150 --> 00:51:57.650

<v Doc>that joint lasted two months, two months.

00:51:58.010 --> 00:52:02.810

<v Doc>And the planet went, nah, Coca-Cola, what in the exact F are you doing? Put it back.

00:52:03.250 --> 00:52:09.310

<v Doc>And then Pepsi was like, oh, that's not cute enough. Let me try Pepsi clear. What the?

00:52:10.990 --> 00:52:11.430

<v Katie>What?

00:52:11.630 --> 00:52:17.670

<v Doc>It was terrible. It was terrible. And so, no, people who drink OG Coke wanted

00:52:17.670 --> 00:52:19.650

<v Doc>to taste like Coke. They don't need you to change nothing.

00:52:19.830 --> 00:52:22.390

<v Doc>They didn't ask you to do nothing. They wanted you to leave it the way it is.

00:52:22.510 --> 00:52:26.270

<v Doc>And to this day, every time one of your favorite brands changes something,

00:52:27.370 --> 00:52:28.970

<v Doc>half the people lose their mind.

00:52:29.730 --> 00:52:34.210

<v Doc>Apple just rounded out the icons and made them a little bit clear and people

00:52:34.210 --> 00:52:37.590

<v Doc>are acting like the world melted in one day.

00:52:37.930 --> 00:52:42.350

<v Doc>We got the highest summers in history. We got food drought everywhere.

00:52:42.650 --> 00:52:48.090

<v Doc>We got all kinds of world strife going on, but oh no, you effed up my icons, homie.

00:52:48.770 --> 00:52:52.710

<v Doc>So that's the authenticity. Like that's authenticity really is.

00:52:52.830 --> 00:52:57.470

<v Doc>And I think too many people started using that word to the point where you're not doing it.

00:52:57.590 --> 00:53:00.470

<v Doc>So I always say to my community, if you're trying to be authentic,

00:53:00.470 --> 00:53:04.930

<v Doc>that you're not authentic because you can't try to be authentic. That's not real.

00:53:05.410 --> 00:53:07.610

<v Doc>Real is real. Like as dumb as that sounds.

00:53:07.750 --> 00:53:08.570

<v Katie>You just got to be yourself. Yeah.

00:53:08.870 --> 00:53:08.990

<v Doc>Yeah.

00:53:09.490 --> 00:53:15.290

<v Katie>Exactly. Yeah. Awesome. I think we did it. Anything else we want to add?

00:53:15.450 --> 00:53:16.630

<v Katie>I'm going through our notes so that

00:53:17.779 --> 00:53:20.359

<v Katie>But also, we said a couple episodes ago we should do no notes.

00:53:20.459 --> 00:53:22.399

<v Katie>So I'm not even looking at our notes anymore.

00:53:22.739 --> 00:53:28.059

<v Doc>I'm laughing at Michael. Michael's saying Max Headroom spearheaded the new Coke

00:53:28.059 --> 00:53:31.459

<v Doc>as it tanked his career. That's funny because Max Headroom is virtual.

00:53:31.699 --> 00:53:33.699

<v Doc>But yeah, that's super funny.

00:53:34.039 --> 00:53:36.819

<v Katie>Oh, I love it. I love it.

00:53:37.719 --> 00:53:42.559

<v Doc>Oh, my God. Yeah, even the final cut closed clapper versus open clapper.

00:53:42.699 --> 00:53:45.039

<v Doc>Man, it's just an icon. It don't mean nothing, people.

00:53:45.339 --> 00:53:49.579

<v Doc>Man, people go crazy. I think Apple did that stuff just so everybody would start

00:53:49.579 --> 00:53:50.879

<v Doc>talking about SCP again.

00:53:51.099 --> 00:53:54.759

<v Doc>Like it's, it's kind of funny. It's kind of funny. This is cool.

00:53:54.939 --> 00:53:58.779

<v Doc>I really like this topic. As you know, this is one of my favorite things.

00:53:59.219 --> 00:54:05.759

<v Doc>And I think we are blessed because people who become part of Ecamm fam in general,

00:54:06.859 --> 00:54:10.459

<v Doc>other, other companies talk about our community.

00:54:11.059 --> 00:54:13.959

<v Doc>I don't know if that makes any sense to you, but other companies,

00:54:14.099 --> 00:54:17.279

<v Doc>like nobody has a community like Ecamm, right?

00:54:17.379 --> 00:54:20.999

<v Doc>And that was something that, you know, we put into place eons ago.

00:54:21.179 --> 00:54:25.899

<v Doc>We foster it. You guys keep it going, you know, and hardworking people like Jeremy.

00:54:26.059 --> 00:54:31.019

<v Doc>I've never given you any more compliments, Jeremy, like Jeremy and Daniel and

00:54:31.019 --> 00:54:36.879

<v Doc>Andy and Paul, you know, our moderators that go in there and keep it sane and sensible.

00:54:37.619 --> 00:54:42.599

<v Doc>And it really does help. So I think we forgot to mention, or maybe we did,

00:54:42.759 --> 00:54:46.979

<v Doc>you should definitely find your first couple of people. And if they're down

00:54:46.979 --> 00:54:50.419

<v Doc>to be moderators, it's important. So many people don't do that.

00:54:51.819 --> 00:54:55.099

<v Doc>Moderators is a big thing. And if you have questions about that, harass Paul.

00:54:55.499 --> 00:55:00.179

<v Doc>Paul's in the chat somewhere making weird noises. But he has all the answers

00:55:00.179 --> 00:55:03.759

<v Doc>when it comes to, you know, setting your people up, how to be moderators and make it work.

00:55:03.939 --> 00:55:09.459

<v Doc>And it's really, really helpful. Like it goes a long way to helping you grow,

00:55:09.819 --> 00:55:16.359

<v Doc>helping them grow and sort of help them, you know, create their thing.

00:55:16.519 --> 00:55:20.179

<v Doc>So if you have questions like, you know, I need some assistance, reach out to Paul.

00:55:20.499 --> 00:55:23.059

<v Doc>He don't bite that much, only a little bit.

00:55:23.639 --> 00:55:28.539

<v Doc>But yeah, Paul knows way too much about moderating and it can help you go a long way.

00:55:28.559 --> 00:55:32.019

<v Doc>So I would definitely tell you to reach out to Paul. We did it.

00:55:32.739 --> 00:55:33.859

<v Katie>We did it.

00:55:34.279 --> 00:55:35.379

<v Doc>I'm excited. I'm excited.

00:55:36.063 --> 00:55:39.263

<v Doc>Do you have a video on that? Say it again, Unquestionable TV.

00:55:39.463 --> 00:55:42.243

<v Doc>Tell him again. Actually, he has lots of videos, but I keep harassing him.

00:55:42.243 --> 00:55:45.623

<v Katie>To make more. He does. He's got lots of videos on his channel.

00:55:45.623 --> 00:55:47.203

<v Katie>You can absolutely check it out.

00:55:47.623 --> 00:55:54.063

<v Katie>And while you're doing that, you can check out our show. You can find us at flow.ecam.com.

00:55:54.323 --> 00:55:57.743

<v Katie>And on all of the different podcast players, where Doc says,

00:55:57.963 --> 00:56:00.183

<v Katie>get your podcast where your podcast getting is got.

00:56:01.083 --> 00:56:01.723

<v Doc>Nailed it.

00:56:01.803 --> 00:56:06.763

<v Katie>Or something to that extent. Something to that extent. That was exactly right. obviously.

00:56:07.283 --> 00:56:12.463

<v Doc>Perfect. Oh my God. Katie nailed it. Look, I'll stop taking off next week because Katie nailed it.

00:56:16.223 --> 00:56:20.463

<v Katie>Actually, it's worth saying that we will be, we will be off next week because

00:56:20.463 --> 00:56:24.983

<v Katie>we are, we are running our creator camp event, but we'll be back the following week.

00:56:25.203 --> 00:56:29.243

<v Katie>So thank you to our community for always supporting us and everything that we do.

00:56:29.743 --> 00:56:33.303

<v Katie>And this episode was brought to you by our friends over at Shure.

00:56:33.483 --> 00:56:36.943

<v Katie>And I was in the studio today, so my mic is sounding extra crispy because I'm

00:56:36.943 --> 00:56:42.123

<v Katie>using the Shure SM7B instead of my usual Shure MV7.

00:56:42.423 --> 00:56:45.763

<v Katie>So a little bit crispier, a little bit crispier here in the studio space.

00:56:46.063 --> 00:56:48.623

<v Katie>But all Shure microphones are fantastic. And if you want to grab one,

00:56:48.723 --> 00:56:50.843

<v Katie>you can swing over to Shure.com.

00:56:51.463 --> 00:56:55.163

<v Doc>Yep, with 100 years experience, they know exactly what the hang they're doing.

00:56:55.363 --> 00:56:58.603

<v Doc>That's why we stick with them. Plus LD is cool. It's noticeable.

00:57:01.583 --> 00:57:04.403

<v Doc>Man katie you absolutely nailed that get

00:57:04.403 --> 00:57:09.723

<v Doc>your podcast where your podcast getting is got that was perfect and the segue

00:57:09.723 --> 00:57:19.723

<v Doc>into the promo read was flawless it's absolutely fun fact the segue is more

00:57:19.723 --> 00:57:21.863

<v Doc>than a two-wheeled vehicle yeah.

00:57:21.863 --> 00:57:26.523

<v Katie>It is it's also spelled really weirdly s-e-g-u-e that's weird segu segu

00:57:26.523 --> 00:57:30.443

<v Doc>That's from your french people y'all started that mess listen

00:57:30.443 --> 00:57:33.663

<v Doc>folks this has been the flow um you

00:57:33.663 --> 00:57:36.443

<v Doc>know make sure you come and check us out like we're always

00:57:36.443 --> 00:57:39.643

<v Doc>here and if you learn nothing else today do

00:57:39.643 --> 00:57:42.523

<v Doc>yourself a favor and be a good citizen of the net if

00:57:42.523 --> 00:57:45.423

<v Doc>you see something cool leave a comment i swear i'm gonna make that

00:57:45.423 --> 00:57:48.423

<v Doc>into a gigantic t-shirt i think that would help that would

00:57:48.423 --> 00:57:51.443

<v Doc>help relieve the mental stress from so

00:57:51.443 --> 00:57:54.483

<v Doc>many creators who feel like they're creating and nobody's watching because

00:57:54.483 --> 00:57:57.283

<v Doc>i've definitely seen videos which are good and they got like no comments yet i'm

00:57:57.283 --> 00:58:01.523

<v Doc>like how did 2 000 people watch this and nobody stopped to say thank you like

00:58:01.523 --> 00:58:05.843

<v Doc>that's just i don't get it like i do not get it that's so weird to me so be

00:58:05.843 --> 00:58:09.143

<v Doc>a good citizen today go out find five videos to comment on don't even have to

00:58:09.143 --> 00:58:13.083

<v Doc>be mine just go be nice to people make the world better all right with that

00:58:13.083 --> 00:58:15.743

<v Doc>we must say flow riders out.

00:58:15.743 --> 00:58:17.363

<v Katie>Out bye everyone

00:58:17.520 --> 00:58:49.040

<v Music>