The Flow: Episode 117 - Repurposing Without Burnout: Stretch One Recording Into Weeks of Content | The Flow

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<v Music>

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<v Doc>Aloha Flow Riders and welcome to another edition of The Flow.

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<v Doc>I am your co-host Doug Ruck along and my awesome co-host.

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<v Katie>Hey everyone, it's Katie.

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<v Katie>I'm going to just have you do it next time, Doug. You could be Katie for a week.

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<v Doc>It would be super funny. I don't know how I'm going to get my accent down.

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<v Doc>We do a Freaky Friday episode for Halloween. Oh, that would be funny.

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<v Doc>I'm going to go rinse some chickens and put them in my office.

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<v Doc>I don't know how Karen's going to like that, but it would be absolutely hilarious.

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<v Doc>I love Freaky Friday. Before the Lindsay Lohan version.

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<v Doc>Anyway. All right, we got something

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<v Doc>fun today, Kate. Go ahead and let's introduce our awesome guests.

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<v Katie>Well, we are excited beyond all words to get to hang out with the one and only Jeff C today.

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<v Katie>If you have been hanging out with the Ecamm fam, he was with us not that long

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<v Katie>ago doing a workshop all about AI and social media and how to build up better workflows.

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<v Katie>And so I thought, great, let's continue that conversation and bring Jeff on

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<v Katie>to help us because it's a lot, like even for this show, there are a lot of different

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<v Katie>steps and they're always changing.

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<v Katie>And every time you think you're really organized, something else hits you or you see a good idea.

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<v Katie>And so I want to be able to talk through some of that here with him today.

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<v Katie>So again, selfishly, I'm just doing my own thing and all of you are along to learn with me.

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<v Katie>I'm learning how to get better and you are all here to learn with me.

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<v Katie>So without further ado, the one, the only, the Jeff C.

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<v Jeff>Howdy, howdy, howdy. I figured, I saw Rich's comment. I'm like,

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<v Jeff>I couldn't tell if he was excited or like, oh my gosh, it's Jeff C.

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<v Katie>No, I'll stop that. No self-deprecating humor allowed here.

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<v Jeff>Oh, no. Rich is a great guy. I got to hang out with him at Podcast Movement.

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<v Jeff>So thanks, Rich, for that.

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<v Doc>That's cool. Did you guys go to Terry Black's?

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<v Jeff>No we just hung out there he was you know he was pop he's a busy guy like he's popping in and out so uh

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<v Doc>We didn't next time you're rich's neighborhood ask him to take you to something

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<v Doc>something goat he knows what i'm talking about or some kind of donkey i forgot what it's called but it.

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<v Jeff>Is i don't know that sounds a little dangerous so i don't know it is

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<v Doc>Like i don't know i think it's like fried fried donkey or something weird like

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<v Doc>that but it's like the oh my god legit place you got to go visit with him it's

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<v Doc>really cool anyway let's get into this jeff what you got cooking.

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<v Jeff>What do i got cooking like um i'm getting ready for camp camp's

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<v Jeff>coming up like oh man tomorrow it feels like so uh leaving for florida this

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<v Jeff>weekend for a speaking gig and then i turn right around and go to camp i'm so

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<v Jeff>excited to see everybody who's going to be there it's one of my favorite events

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<v Jeff>of the year uh and so i'm stoked to come to go back and see all you guys

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<v Doc>Literally pulled out the packing yesterday to get ready.

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<v Katie>Yeah yeah we're gearing up for it oh i I am so excited that you're here on the flow.

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<v Katie>And I know some folks were with us for the workshop and some probably weren't.

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<v Katie>But I just thought it would be awesome to have a conversation with you about

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<v Katie>some of the AI-based workflows.

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<v Katie>Because I feel like many of us, mostly me, are drowning in all of the content tasks.

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<v Katie>Even just running a show like this, you have all of the pre-production.

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<v Katie>Planning and scheduling and show notes and graphics and all of that.

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<v Katie>And then there's obviously all of the production itself of an episode and then

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<v Katie>all of the stuff you have to get out across all these different social media platforms.

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<v Katie>And even if you know all of the sort of general steps, all of the tools are

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<v Katie>updating so rapidly that I feel like it's so easy to become outdated.

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<v Katie>So I just, I wanted to, that's what we're going to chat with today.

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<v Katie>And obviously if you're hanging out with us in the live studio audience,

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<v Katie>throw your questions and we'll ask them live.

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<v Katie>We're going to talk about like how to get away from some of the just feelings of like

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<v Katie>Oh my goodness. There's so much to do.

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<v Doc>How do you create like a consistent? Stop having feelings. That show's over.

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<v Katie>Doc's like, oh, stop having feelings.

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<v Jeff>Feelings.

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<v Doc>How do you get organized? No, I say that in all seriousness,

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<v Doc>because I think one of the first things to understand, you know,

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<v Doc>something you have to learn, whether you're a cook, whether you're a golfer,

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<v Doc>pilot, whatever, no one person technically knows all the stuff that you think they know.

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<v Doc>Even the person who would be considered top of the food chain,

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<v Doc>unless they wrote this themselves, And even then, I bet you George RR Martin,

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<v Doc>if you just pulled the question out of the sky, he couldn't answer it off the top of his head.

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<v Doc>This idea of there's this full bucket of anything just doesn't exist.

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<v Doc>And you really ought to stop it with that because that will drive you insane.

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<v Doc>And then the second part is just make sure this one's going to be good.

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<v Doc>Jeff's going to come fast and hot. So get something to write with.

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<v Doc>And I choose this. You can't buy one of these. In this case, Jeff.

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<v Doc>But I just filled it. I just filled it the other day.

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<v Jeff>It's beautiful. And you use like that special ink. You have that special ink, don't you guys use that?

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<v Doc>You know, I have this. It's purple.

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<v Katie>We're nerds. Nerds unite. That's very cool.

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<v Doc>I think so. Get something the right way. I mentioned this yesterday in the video,

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<v Doc>and it's because Katie has said something in a meeting yesterday,

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<v Doc>and it was like this feeling of I don't know how to use all of my tool.

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<v Doc>I can guarantee you, I will put money on this fact because I am that about it.

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<v Doc>I don't think there's many people that can outdrive me that aren't professional race drivers.

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<v Doc>Because why? I spent a lot of time as a actual race driver, right?

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<v Doc>And I love to drive and I took defensive driving. I drove ambulances for,

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<v Doc>you know, emergency vehicles.

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<v Doc>So I could drive my face off, right?

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<v Doc>Like if it was in NASCAR days, I would have a back full of shine and I'm out. They can't catch me.

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<v Doc>But that doesn't mean that you're a bad person because you can't drive like me.

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<v Doc>That is just not a thing. Like, it's not a thing. I can't whittle wood like

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<v Doc>Jeff or make these sick-ass pens.

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<v Doc>So, like, it's okay. Like, I'm never going to make a pen like Jeff.

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<v Doc>I just say, Jeff, I need a green one. So simple. Yeah.

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<v Jeff>Oh, see, now he's putting in orders.

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<v Doc>I don't. I don't. I don't. By the way, it wouldn't be green.

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<v Doc>It would be orange, but that's different. Leave it alone.

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<v Jeff>Okay. All right. We'll talk later. So this is the cool thing.

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<v Jeff>And once again, I'm going to talk about camp a little bit because...

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<v Jeff>The people you think are the smartest are usually, when they go into a room,

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<v Jeff>they're not the smartest people in the room.

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<v Jeff>And I love going to camp because I go there. I am blessed that I get to speak,

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<v Jeff>that I get asked to be a speaker.

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<v Jeff>But I am not the smartest person in the room. I love to come learn.

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<v Jeff>And in fact, one of the things just kind of set this whole conversation going is always be learning.

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<v Jeff>Like I just had Tanya Smith on the show for last Friday.

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<v Jeff>She's amazing. I love her stuff. And so like, I've been doing this stuff for

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<v Jeff>over 10 years, like live streaming, all the techie stuff.

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<v Jeff>But I was like, I went to her page to do some research and I saw she had a playlist

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<v Jeff>of all her appearances on her YouTube channel.

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<v Jeff>And I'm like, duh, why don't I ever do, why haven't I done that?

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<v Jeff>Like, how long have I been doing this? And I'm like, that's genius.

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<v Jeff>And like, so I learned stuff all the time from, from people I have on my show.

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<v Jeff>And so you'll never have it all together. You'll never know everything about

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<v Jeff>stuff. And you can take people's best practices.

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<v Jeff>Like if I try to build my YouTube channel the way Doc has done,

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<v Jeff>he's got some great best practices I can follow.

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<v Jeff>But that doesn't mean if I copy exactly the way Doc did it, it would work the

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<v Jeff>same way because the algorithm has changed.

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<v Jeff>People's tastes have changed. All that stuff has changed from when he started

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<v Jeff>way back when the internet was a baby.

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<v Jeff>Right? Like you can do best practices, but you're going to have to learn and

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<v Jeff>experiment on your own. And so that's kind of when we talk about getting started

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<v Jeff>and kind of post-production using these AI tools.

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<v Jeff>Like, grab what other people are doing, but you don't have to do everything

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<v Jeff>the exact same way, if that makes sense.

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<v Katie>No, I think it's really important. And I think the one thing that I...

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<v Katie>Love about your system and process and how you're approaching it is that I really

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<v Katie>think it's a mindset shift first.

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<v Katie>So I think it seems, at least maybe you can argue with me, but it seems as though

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<v Katie>your focus for your content creation

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<v Katie>path or journey is that you're really thinking through big picture.

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<v Katie>So you're thinking through how you are going to use

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<v Katie>different clips and moments from your long form

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<v Katie>content in which places and you're planning for that

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<v Katie>in that you have a system ready to go you know

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<v Katie>like what those moments are going to be you know how to share them with your guests

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<v Katie>and i think that's in many cases where a lot of us get lost is that we're not

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<v Katie>necessarily we don't have that kind of repurposing mindset or the kind of big

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<v Katie>picture marketing mindset we're focused on like the show the plan etc and we're

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<v Katie>not planning ahead for some of those different pieces so if if you

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<v Jeff>Let's put it's yeah it's because i'm lazy basically i don't know it's perfect let's not

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<v Katie>Be lazy like jeff grab your pens yeah teach us to be lazy

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<v Jeff>So it's because even

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<v Jeff>back and this is the google plus days back when live streaming was like

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<v Jeff>the wild west um i didn't want to

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<v Jeff>do i want to have a podcast but i didn't want to also have to go do a youtube video

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<v Jeff>so it was it really was basically how can i streamline being

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<v Jeff>lazy and not have to work as hard as you know i i

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<v Jeff>don't want to so um so that's

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<v Jeff>what i mean i that's how i did it because like oh if i can do a video then

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<v Jeff>i can take that make it a podcast oh and then i can make it all these little

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<v Jeff>oh i'm done one piece of pillar content i'm done and i kind of my friend mike

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<v Jeff>alton was doing this with a blog blog post back in the day and so it's basically

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<v Jeff>the same thing it's just like how can i make one piece of content and i think

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<v Jeff>creators throw stuff away too fast Like they have a great guest on,

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<v Jeff>I have Doc on my show or Katie on my show. And they say all these gems.

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<v Jeff>If you think about it, those are evergreen. Those are going to last for a while.

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<v Jeff>It's not just how to use the newest tool.

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<v Jeff>It's like, this is what you do to be a better creator. And I'm like,

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<v Jeff>that's evergreen. I can use that over and over and over.

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<v Jeff>And I do. I repurpose the crap out of my guests.

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<v Jeff>And I have not had any complaints. I have not had anybody gripe about,

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<v Jeff>why am I seeing this clip on YouTube?

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<v Jeff>I mean, Doc even says, like, you'll have a clip that'll come up on Twitter or

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<v Jeff>somewhere that was like three years ago when he was on my show.

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<v Jeff>But it's still relevant. and why not share it to a new audience for somebody

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<v Jeff>else who has followed me for the first time so i'm all about you know working smart

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<v Doc>The assumption that everybody has seen what you've

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<v Doc>done and they're going to see it again right it's still

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<v Doc>a big hangout for a lot of folks and so you know the the old people in the room

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<v Doc>will understand this which is just about everybody but uh we have a funny hilarious

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<v Doc>saying um mary lou and i and it's called you got content at home because remember

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<v Doc>when you used to want to go to McD's when you was a kid?

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<v Doc>It's like, mom, let's go to McD's. Yo, we got fries at home.

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<v Doc>It was the nasty Kmart frozen, not even Orida.

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<v Doc>It was somebody else's frozen, whatever Kmart brand was back in the day.

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<v Doc>And it's like nobody wants to eat those. They don't taste the same,

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<v Doc>you know, but it used to always be, you got food at home.

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<v Doc>So we say you got content at home. And I guarantee you, if you dig through your

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<v Doc>old stuff, and a super easy one, find a bunch of old photos that is in the process

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<v Doc>of doing whatever you do.

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<v Doc>So for instance, Katie, you've been at this now for about three or four years

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<v Doc>solid with the podcasting and that.

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<v Doc>So if you have pictures of your OG studio and then an interim studio and then

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<v Doc>the next studio, and maybe an unboxing of when you got the purple mic and then

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<v Doc>the most current studio and then the big professional studios that we went to at Kit, right?

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<v Doc>Just stick those in a timeline, final cut, whatever cut, whatever kind of cut

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<v Doc>you use, and then go make a 30 second thing like people.

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<v Doc>I know it looks like, you know, I just put this together, but this has been

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<v Doc>literally five years of work. So don't judge your journey by,

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<v Doc>you know, someone else's journey.

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<v Doc>Voiceover. Done. You just made a video. You never pressed a single record other than the VO.

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<v Doc>And even that nowadays you can get, you know, the AI to generate your VO for

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<v Doc>you in the script. it could sound exactly like you-ish and then send it.

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<v Doc>And literally you could do that when you don't have time to record something

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<v Doc>and it'll be quick because you already have all these photos.

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<v Doc>And with Apple Photos, you can search subject matters.

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<v Doc>So you have content at home, people. You just do. You just don't want to because

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<v Doc>you're trying to be somebody else.

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<v Katie>Yeah, or you think you need to reinvent, you need to start fresh every single

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<v Katie>time or reinvent the wheel each time because most of us are doing like a recurring

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<v Katie>piece of content. So whether it's like a live show or a podcast or whatever it is.

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<v Katie>So you're always like, okay, yeah, next. We're always off to the next thing.

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<v Katie>We're always off to the next thing, next thing, next thing. And I think you're right.

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<v Katie>We forget about all of the content at home. I love that talk. I think that's great.

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<v Doc>Real quick before we switch subjects, real fast. So the other thing I get all

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<v Doc>the time from everyone is, oh, well, you know, I made this video before.

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<v Doc>Somebody else made this video before. Tell me if this sounds familiar.

00:13:18.661 --> 00:13:21.381

<v Doc>There's a scene. There's two people. And then somebody gets dead.

00:13:21.381 --> 00:13:24.821

<v Doc>And then these police from New York show up and they think it's the husband.

00:13:25.101 --> 00:13:27.601

<v Doc>But then they go through a bunch of stuff. They check the financial records

00:13:27.601 --> 00:13:30.261

<v Doc>and it turned out it's not the husband and it was somebody else.

00:13:30.401 --> 00:13:33.581

<v Doc>And at the end, they catch that person and they go to court and that person goes to jail.

00:13:35.061 --> 00:13:38.101

<v Doc>29 seasons solid. Actually, I think we're on 34 at this point.

00:13:38.441 --> 00:13:41.561

<v Doc>34 seasons in a row. All of them signed Dick Wolf.

00:13:44.321 --> 00:13:47.501

<v Doc>Like, really, people? Who cares? It's been done before. Dick Wolf been doing

00:13:47.501 --> 00:13:52.041

<v Doc>it every Thursday for, oh, my God. Longer than some of y'all's kids.

00:13:52.910 --> 00:13:54.670

<v Doc>When that show came out, Abby wasn't born.

00:13:55.290 --> 00:13:59.830

<v Jeff>Nope. She was not. Yeah. So how do you... Yeah, anyway.

00:14:00.130 --> 00:14:04.530

<v Katie>How do you get... So I guess what I'm having a hard time wrapping my head around

00:14:04.530 --> 00:14:09.990

<v Katie>is on the other side of the workshop that I was lucky enough to get to hang out with Jeff on,

00:14:09.990 --> 00:14:16.390

<v Katie>I definitely saw in depth all of the different systems that you've set up.

00:14:16.390 --> 00:14:22.230

<v Katie>And I'm thinking, so I have almost no systems, but because I'm fast and I can

00:14:22.230 --> 00:14:24.030

<v Katie>do things in the moment, I just get things done.

00:14:24.110 --> 00:14:28.490

<v Katie>So I am not working efficiently and I'm not using the AI tools the way that I know I could or should.

00:14:28.790 --> 00:14:34.350

<v Katie>So I need, I know I need to build some systems and probably some templates.

00:14:34.350 --> 00:14:39.090

<v Katie>So if I'm thinking repurpose first and I'm thinking kind of big picture,

00:14:39.170 --> 00:14:43.230

<v Katie>how do I take my long form piece of content that I'm creating in Ecamm and how

00:14:43.230 --> 00:14:47.370

<v Katie>do I plan accordingly so that I can easily create a system to get all of those

00:14:47.370 --> 00:14:51.610

<v Katie>short moments out there on a regular basis where for you is the

00:14:52.210 --> 00:14:56.670

<v Katie>starting point for something like that was it building out the templates within Descript first

00:14:58.370 --> 00:15:03.910

<v Jeff>So basically so I had to make systems once again because I screwed something up

00:15:03.910 --> 00:15:05.870

<v Katie>All of us most

00:15:05.870 --> 00:15:09.670

<v Jeff>Of the time when you look at an expert the only reason they know something is

00:15:09.670 --> 00:15:12.750

<v Jeff>because they made something and had something screw up and they had to fix it,

00:15:12.870 --> 00:15:15.770

<v Jeff>right? That's just kind of creators all across the board.

00:15:15.930 --> 00:15:20.150

<v Jeff>So I was getting more clients. I was still doing my show and I'm like,

00:15:20.290 --> 00:15:23.650

<v Jeff>okay, things are falling through the cracks, right? So all I did at the beginning

00:15:23.650 --> 00:15:25.670

<v Jeff>is I read this book. I think it's called Checklist.

00:15:25.810 --> 00:15:29.710

<v Jeff>It's about a doctor or it talks about, you know, pilots, checklists,

00:15:29.870 --> 00:15:31.570

<v Jeff>doctors, checklists. They have all these things.

00:15:31.830 --> 00:15:34.730

<v Jeff>It's ridiculous, like stupid stuff, like turn on your computer,

00:15:34.970 --> 00:15:39.810

<v Katie>Like June. Pilots have to have it with them every time, even if they're the most expert pilot ever.

00:15:39.990 --> 00:15:43.270

<v Katie>Like their processes, they have to. You don't go through the checklist every

00:15:43.270 --> 00:15:45.110

<v Katie>time, or you do not take off the plane.

00:15:46.969 --> 00:15:49.809

<v Jeff>So just set up so i'm you saw on the

00:15:49.809 --> 00:15:52.749

<v Jeff>in the workshop i have notion shout out to cat because she's

00:15:52.749 --> 00:15:55.449

<v Jeff>the one who got me deep into notion i love it i use it

00:15:55.449 --> 00:15:58.529

<v Jeff>for everything but you don't have to do this and i still use uh

00:15:58.529 --> 00:16:01.469

<v Jeff>just basically notes off on apple like i make

00:16:01.469 --> 00:16:04.569

<v Jeff>checklists on those things for everything and like just make

00:16:04.569 --> 00:16:07.229

<v Jeff>checklists for your show so nothing falls through the track and then

00:16:07.229 --> 00:16:10.049

<v Jeff>you can add processes on top of it

00:16:10.049 --> 00:16:13.149

<v Jeff>like um you know especially with

00:16:13.149 --> 00:16:15.929

<v Jeff>ai now is my whole goal is i've kind

00:16:15.929 --> 00:16:18.729

<v Jeff>of got the checklist i got the systems i can get guests pretty

00:16:18.729 --> 00:16:21.789

<v Jeff>easily now for my show when i want them um but

00:16:21.789 --> 00:16:25.029

<v Jeff>my thing is like how do i make the show better yeah and this once again this

00:16:25.029 --> 00:16:28.649

<v Jeff>is a dumb moment why haven't i done this before but even the pre-production

00:16:28.649 --> 00:16:33.089

<v Jeff>i'm thinking okay how can i make my show better than other ones out there how

00:16:33.089 --> 00:16:37.549

<v Jeff>can i stand out so i use ai now to actually research my guests i talked about

00:16:37.549 --> 00:16:42.309

<v Jeff>tanya last year last week on my show so what i went i went to her YouTube channel.

00:16:42.489 --> 00:16:46.769

<v Jeff>A lot of my people have, you know, they're forward-facing. I can see their videos or whatever.

00:16:46.949 --> 00:16:51.669

<v Jeff>And I'll research the last four episodes or last four appearances they were on.

00:16:52.069 --> 00:16:54.849

<v Jeff>Tanya had it really easy because she had it in a playlist. And then I dropped

00:16:54.849 --> 00:17:00.029

<v Jeff>those into AI, grabbed the transcript, and then I asked it, like,

00:17:00.149 --> 00:17:01.949

<v Jeff>say, hey, I want to be talking about, you know,

00:17:02.689 --> 00:17:06.669

<v Jeff>Hers was like from crickets to like making money online, right?

00:17:06.729 --> 00:17:08.689

<v Jeff>So how do we do that with a small audience.

00:17:08.909 --> 00:17:10.989

<v Jeff>So that's what I wanted to talk about. So I asked AI, I said,

00:17:11.369 --> 00:17:13.349

<v Jeff>hey, this is her last four episodes.

00:17:13.609 --> 00:17:18.569

<v Jeff>This is what she's, that I want to talk to her about. Help me ask questions that nobody else asks.

00:17:18.949 --> 00:17:23.929

<v Jeff>And like AI helps drive those ideas. I'm like, okay, I've got a show now.

00:17:24.469 --> 00:17:27.629

<v Jeff>And another thing, which is another duh moment, Jeff, why haven't you thought of this?

00:17:27.829 --> 00:17:30.829

<v Jeff>Is now I've started in the last three shows we've done this,

00:17:31.229 --> 00:17:33.069

<v Jeff>is I have three sections to my show.

00:17:33.169 --> 00:17:36.449

<v Jeff>That's just the way I've done it. I had to do that when I worked for a company,

00:17:36.649 --> 00:17:38.769

<v Jeff>when I started doing their, Right. And so it just became habit.

00:17:39.029 --> 00:17:41.949

<v Jeff>Doc and I will have fights about should you have questions or not?

00:17:42.049 --> 00:17:42.889

<v Jeff>But we'll talk about that later.

00:17:43.389 --> 00:17:48.569

<v Jeff>But it gives me three sections. So I have three three sections on the that I

00:17:48.569 --> 00:17:51.949

<v Jeff>can that I already broken up that I know that I can repurpose later.

00:17:52.109 --> 00:17:55.249

<v Jeff>But now I've started going back and saying at the beginning of each section,

00:17:55.369 --> 00:18:01.029

<v Jeff>what's a question that I can ask my audience that would kind of fit all this topic that we're doing?

00:18:01.169 --> 00:18:03.689

<v Jeff>So now if you watch my show at the start of the segment, I say,

00:18:03.829 --> 00:18:05.989

<v Jeff>hey, what do you guys think about that?

00:18:05.989 --> 00:18:08.969

<v Jeff>Da da da da da and then all of a sudden the chat blows up which helps my

00:18:08.969 --> 00:18:12.209

<v Jeff>algorithm shoot out stuff more people are more engaged and

00:18:12.209 --> 00:18:15.509

<v Jeff>i'm like duh jeff why have you done this before but ai helps with that so the

00:18:15.509 --> 00:18:19.749

<v Jeff>pre-planning is the i think the biggest part and then once you have the processes

00:18:19.749 --> 00:18:24.449

<v Jeff>in place you can use ai to help you know make lower thirds or backgrounds and

00:18:24.449 --> 00:18:27.269

<v Jeff>you can we talk to kind of about that in the workflow but is that kind of the

00:18:27.269 --> 00:18:30.869

<v Jeff>answer your question of like yeah how to get started like start with a checklist yeah

00:18:30.869 --> 00:18:33.469

<v Katie>And i think it's really important i and even in talking to like,

00:18:33.749 --> 00:18:38.669

<v Katie>so I've had conversations with Kat, who is, as we said, is a wizard at a lot of this stuff.

00:18:38.829 --> 00:18:41.449

<v Katie>And that was her advice as well, was like really thinking through,

00:18:41.669 --> 00:18:43.989

<v Katie>okay, write down what your

00:18:44.701 --> 00:18:47.421

<v Katie>existing and whether it's a checklist or even just

00:18:47.421 --> 00:18:50.561

<v Katie>like a map like okay in doing my show I

00:18:50.561 --> 00:18:53.701

<v Katie>do these things so like I you know I plan

00:18:53.701 --> 00:18:57.601

<v Katie>out what the episode is going to be about I see if I have a guest on like all

00:18:57.601 --> 00:19:01.341

<v Katie>of those different steps in your checklist and then you can figure out pretty

00:19:01.341 --> 00:19:07.001

<v Katie>quickly like what are the things that an AI tool or you know or some sort of

00:19:07.001 --> 00:19:10.881

<v Katie>process would actually save you a ton of time on and so then you can start mapping

00:19:10.881 --> 00:19:12.461

<v Katie>out like what those and then you can,

00:19:12.601 --> 00:19:15.201

<v Katie>once you have that laid out, then you can automate, you know,

00:19:15.301 --> 00:19:19.321

<v Katie>the different steps of that to then make it faster and easier, which is amazing.

00:19:19.361 --> 00:19:22.761

<v Katie>Cause it's changing every, I mean, honestly, at this point, like every second

00:19:22.761 --> 00:19:28.241

<v Katie>of every day, but it used to be that it was like, okay, we record one piece of content.

00:19:28.481 --> 00:19:32.581

<v Katie>And then it was a ton of time and effort to go through it and find where those best moments were.

00:19:32.761 --> 00:19:36.021

<v Katie>Maybe you had to do markers or visual cues to be able to know,

00:19:36.101 --> 00:19:38.181

<v Katie>like when you're going to pull things out and how, you know,

00:19:38.241 --> 00:19:42.901

<v Katie>how you're going to chop that up. Now, all of that can be processed almost immediately

00:19:42.901 --> 00:19:44.721

<v Katie>through a transcript and through an AI tool.

00:19:44.901 --> 00:19:50.601

<v Katie>So if you can nail the recording, the rest of the pieces of content are almost

00:19:50.601 --> 00:19:52.821

<v Katie>magical at this point. Right.

00:19:52.981 --> 00:19:54.301

<v Doc>Yeah. You know...

00:19:55.504 --> 00:19:58.384

<v Doc>You know, I always tell you guys, stay away from these fancy words,

00:19:58.484 --> 00:20:01.424

<v Doc>but I'm going to give you a fancy word. And it's not because of anything is

00:20:01.424 --> 00:20:04.424

<v Doc>just coming from software, you know, and it's the work, work at a company that

00:20:04.424 --> 00:20:07.044

<v Doc>makes a lot of software and hardware and really incredible new orange phones.

00:20:07.664 --> 00:20:11.324

<v Doc>We have something that's called functional decomposition and all functional

00:20:11.324 --> 00:20:17.664

<v Doc>decomposition means is you take the steps and you break it down into the minimum viable step.

00:20:17.704 --> 00:20:20.664

<v Doc>So a lot of people will be like, oh, man, that's really amazing steak.

00:20:20.804 --> 00:20:23.764

<v Doc>How do you make the steak? Well, first you defrost the steak and then you,

00:20:23.864 --> 00:20:26.124

<v Doc>you know, don't put any salt on it. You go through this whole process,

00:20:26.144 --> 00:20:27.124

<v Doc>you get to the end, you got steak.

00:20:27.444 --> 00:20:32.064

<v Doc>And I was like, no, fam, in functional decomp, you got to go all the way back to the farm.

00:20:32.904 --> 00:20:37.724

<v Doc>Because if the steak is sourced from someplace that is not doing good beef,

00:20:38.364 --> 00:20:40.684

<v Doc>that steak will be good no matter what you do to it.

00:20:40.824 --> 00:20:45.964

<v Doc>If it comes from an abused cow or just too crowded or whatever the reason that

00:20:45.964 --> 00:20:47.844

<v Doc>they don't taste good, it's not the same.

00:20:47.844 --> 00:20:52.264

<v Doc>Because I can give you that same steak recipe with the stuff you get from Kroger's

00:20:52.264 --> 00:20:56.184

<v Doc>and then compare that to the better steak you get from Costco and then compare

00:20:56.184 --> 00:21:01.004

<v Doc>that to my A5 Wagyu, mine's going to be better, even if I don't have salt because

00:21:01.004 --> 00:21:02.404

<v Doc>I started with the good beef.

00:21:02.764 --> 00:21:06.624

<v Doc>You know what I'm saying? So, I mean, of course, it's $5,000 a pound beef, but whatever.

00:21:07.004 --> 00:21:10.164

<v Doc>By the time you work it down, so there's a big difference, right?

00:21:10.324 --> 00:21:15.104

<v Doc>Because we all know as we got to adults, like I couldn't stand steak because my mom was buying crap.

00:21:15.184 --> 00:21:18.684

<v Doc>When I got to adult and I realized what a ribeye was, And then I also looked

00:21:18.684 --> 00:21:20.804

<v Doc>at the price. I realized, well, my mom's never bought those.

00:21:20.944 --> 00:21:22.864

<v Doc>I don't eat anything but ribeye at this point.

00:21:23.024 --> 00:21:26.624

<v Doc>Like, I don't really like, I would never put a porterhouse near my face ever

00:21:26.624 --> 00:21:29.484

<v Doc>again. Or London Broil, fancy name for hard.

00:21:30.364 --> 00:21:33.764

<v Doc>You know, so you need to know that. And the other thing that Katie made me think

00:21:33.764 --> 00:21:37.004

<v Doc>about when you said checklist, and I really wish other people could see this.

00:21:37.124 --> 00:21:40.184

<v Doc>I know that Tanya has, if anybody's been to Japan, if you stand in the front

00:21:40.184 --> 00:21:44.344

<v Doc>or you watch videos of the Japanese train conductors, they do this every day,

00:21:44.764 --> 00:21:50.084

<v Doc>150 routes a day. they walk into the cabin and they do something that's called sheets of conco they go.

00:21:51.840 --> 00:21:56.780

<v Doc>And so everything in the do their checklist, they physically point and physically call it out.

00:21:57.540 --> 00:22:01.860

<v Doc>Because even those of us who have checklists as a scene, we look at it and we

00:22:01.860 --> 00:22:03.120

<v Doc>go, okay, I did all of that.

00:22:03.400 --> 00:22:05.560

<v Doc>And no, you didn't. Because that's how you miss one.

00:22:05.860 --> 00:22:08.460

<v Doc>So when you go through the checklist, literally be like, okay,

00:22:08.660 --> 00:22:11.540

<v Doc>teleprompter. I guess pilots do this as well, right?

00:22:11.780 --> 00:22:14.100

<v Doc>You're going to go teleprompter. You're going to touch it, right?

00:22:14.160 --> 00:22:15.740

<v Doc>You're going to go mute switches.

00:22:15.860 --> 00:22:18.960

<v Doc>Then you touch it. And you do that. If you do Shisekanko and you actually call

00:22:18.960 --> 00:22:21.320

<v Doc>out the points, you're less likely to physically miss one.

00:22:21.320 --> 00:22:28.220

<v Doc>And the more elementary it sounds the safer it is just put it that way because

00:22:28.220 --> 00:22:31.800

<v Doc>when you get cocky is when you make a mistake bro that's exactly how you miss.

00:22:31.800 --> 00:22:34.460

<v Jeff>And practice like if you get a

00:22:34.460 --> 00:22:38.640

<v Jeff>new stream deck go live into a private facebook group and practice switching

00:22:38.640 --> 00:22:42.520

<v Jeff>scenes so you can feel the what you're doing i mean just these little things

00:22:42.520 --> 00:22:47.000

<v Jeff>that sounds like simple but that's what takes like full-time creators to the

00:22:47.000 --> 00:22:50.320

<v Jeff>hobbyist like those are like those are the difference yeah that you you can

00:22:50.320 --> 00:22:53.740

<v Jeff>you can step up in your in your production yeah yeah

00:22:53.740 --> 00:22:54.480

<v Katie>And the testing

00:22:54.480 --> 00:22:58.940

<v Doc>Right now steph curry is taking free throws somewhere and that dude's like probably

00:22:58.940 --> 00:23:02.760

<v Doc>one of the best shooters in the planet but i guarantee you he shoots at least a thousand balls a day.

00:23:02.760 --> 00:23:04.360

<v Jeff>Yeah yeah

00:23:04.360 --> 00:23:08.360

<v Katie>The cool thing about i honestly about a lot of this is that the the process

00:23:08.360 --> 00:23:11.320

<v Katie>actually remains the same so i don't know why it's so hard sometimes for me

00:23:11.320 --> 00:23:14.740

<v Katie>to wrap my head around it like it literally is the same process right you start

00:23:14.740 --> 00:23:19.100

<v Katie>like you start with a long form video piece of content,

00:23:19.420 --> 00:23:21.680

<v Katie>and that could be whatever long-form means to you.

00:23:21.800 --> 00:23:24.860

<v Katie>It could be 10 minutes, could be three hours, whatever, 24 hours,

00:23:24.940 --> 00:23:26.940

<v Katie>doesn't matter. Whatever your long-form piece of content is, right?

00:23:27.200 --> 00:23:31.720

<v Katie>And then you're grabbing, these days, using some kind of AI tool,

00:23:31.760 --> 00:23:38.440

<v Katie>hopefully, to be able to grab three to, I don't know, 10 video clips or moments from it, right?

00:23:38.580 --> 00:23:45.240

<v Katie>And then you're also ideally creating a blog post, an email newsletter,

00:23:45.700 --> 00:23:51.580

<v Katie>and some social media posts, again, all of which can be fairly heavily created,

00:23:51.820 --> 00:23:55.840

<v Katie>if not at least hopefully influenced to some extent by AI, by the transcript

00:23:55.840 --> 00:23:57.520

<v Katie>of what you actually said on the video.

00:23:58.260 --> 00:24:02.160

<v Katie>And then it's just a rinse and repeat on figuring out how to schedule those

00:24:02.160 --> 00:24:04.920

<v Katie>things, how to get them engaged, you know, make them engaging,

00:24:05.120 --> 00:24:08.400

<v Katie>how to respond back to the analytics, kind of all the other details that go around it.

00:24:08.500 --> 00:24:12.800

<v Katie>But the flow is the same since the moment we started this show and probably

00:24:12.800 --> 00:24:15.840

<v Katie>way, way earlier where it's long form content,

00:24:16.220 --> 00:24:20.560

<v Katie>clips from it, and then get those clips out, you know, get those moments from

00:24:20.560 --> 00:24:23.960

<v Katie>your long form content out into all the places in the format that matters to

00:24:23.960 --> 00:24:24.720

<v Katie>the people that are there.

00:24:26.265 --> 00:24:29.965

<v Jeff>Yeah. And for, for, for like my show, cause I have those three segments and

00:24:29.965 --> 00:24:34.445

<v Jeff>I know, cause I basically have, it's basically groups of questions or topics

00:24:34.445 --> 00:24:36.585

<v Jeff>for each of those three sections.

00:24:36.705 --> 00:24:39.125

<v Jeff>Sometimes we don't get to the last section. That's why I usually have things

00:24:39.125 --> 00:24:43.925

<v Jeff>that I don't care that I want to be brought up in that last section, but it's there for time.

00:24:44.305 --> 00:24:48.285

<v Jeff>But what it's, it's really great, especially cause I do an interview style show

00:24:48.285 --> 00:24:53.545

<v Jeff>or I have a co-host at least with me is that I'll ask a question and then the guest answers.

00:24:54.145 --> 00:24:59.005

<v Jeff>That is a perfect clip. Like most of the time, you know, an answer from a guest

00:24:59.005 --> 00:25:00.125

<v Jeff>is about one to two minutes.

00:25:00.325 --> 00:25:06.465

<v Jeff>And those are amazing, usually evergreen content that I can repurpose. It's not brain surgery.

00:25:06.645 --> 00:25:12.005

<v Jeff>Like it's just like I ask a good question, they give a great answer, and I got a clip.

00:25:12.245 --> 00:25:16.565

<v Jeff>And so right now, especially because, and Doc remembers this back in the day

00:25:16.565 --> 00:25:21.305

<v Jeff>when I came right when nonlinear editing systems came, like Adobe Premiere.

00:25:21.305 --> 00:25:23.565

<v Jeff>I was like version two, I think I had.

00:25:23.665 --> 00:25:27.165

<v Jeff>And, you know, that was a whole system that you learn how to use non-literary

00:25:27.165 --> 00:25:29.565

<v Jeff>editing and you didn't have to cut tape anymore and all this stuff.

00:25:29.765 --> 00:25:32.865

<v Jeff>And now with the AI, everything starts with a transcript.

00:25:33.145 --> 00:25:38.765

<v Jeff>So you're already ahead because you can see that great answer that that guest gave you.

00:25:38.905 --> 00:25:42.265

<v Jeff>And I can clip it out and you can hit a button in Descript and it makes a,

00:25:42.345 --> 00:25:47.605

<v Jeff>you know, it puts all of my branding on it and chops it up the way I want.

00:25:47.705 --> 00:25:52.805

<v Jeff>And I'm done and I can sit it out and schedule. And so the process is a lot easier.

00:25:53.045 --> 00:25:56.045

<v Jeff>It's that pre-production, I'm going to harp on that again, is making sure you're

00:25:56.045 --> 00:25:57.205

<v Jeff>asking those right questions.

00:25:57.485 --> 00:26:01.845

<v Jeff>And then also, you know, making sure you're paying attention to your guests.

00:26:02.025 --> 00:26:05.045

<v Jeff>Like watch how people, the interview people that you really,

00:26:05.125 --> 00:26:08.805

<v Jeff>really like, look how they're doing it and how they listen.

00:26:09.125 --> 00:26:12.585

<v Jeff>Because, yes, I have questions and I know Doc doesn't like having questions.

00:26:12.825 --> 00:26:15.185

<v Jeff>But half the time I don't use them. They're a starting point.

00:26:15.185 --> 00:26:21.325

<v Jeff>And then I listen to what Katie says and I'm like, oh, let's talk about how

00:26:21.325 --> 00:26:24.165

<v Jeff>you yelled at your kids for getting the remote.

00:26:24.365 --> 00:26:26.705

<v Jeff>How can we fix that?

00:26:27.005 --> 00:26:29.305

<v Jeff>Something like that we could do.

00:26:30.005 --> 00:26:34.065

<v Jeff>Because it was interesting and let's go down that topic. Why is Katie yelling?

00:26:34.605 --> 00:26:38.785

<v Jeff>What did her kids do? All that stuff. I'm just giving her a hard time. But you understand.

00:26:39.025 --> 00:26:43.325

<v Jeff>By listening, you're so far ahead of most of live

00:26:43.945 --> 00:26:47.085

<v Jeff>producers out there because they're wanting to get their agenda or they're wanting

00:26:47.085 --> 00:26:50.685

<v Jeff>to sell their things on their webinar and you can you can tell those people

00:26:50.685 --> 00:26:53.705

<v Jeff>who are just rushing through to ask the next question you want to be ask the

00:26:53.705 --> 00:26:56.865

<v Jeff>question and then listen so that pre-production is super important

00:26:57.692 --> 00:27:01.672

<v Doc>Yeah, I'm not I'm not against preloading questions. What I'm against is the

00:27:01.672 --> 00:27:07.292

<v Doc>people who ask the same question that that person has been asked on every other

00:27:07.292 --> 00:27:08.512

<v Doc>show that they've been on.

00:27:08.972 --> 00:27:12.652

<v Doc>So, like, if you bring a guest on your show and you don't take the time to watch

00:27:12.652 --> 00:27:16.672

<v Doc>three or four other podcasts that they've been on and find the missing holes.

00:27:16.932 --> 00:27:21.372

<v Doc>Now, here's the cheat code in the in the before time. OK, Doc, English.

00:27:21.632 --> 00:27:25.332

<v Doc>All right. In the old days, you had to sit there and watch all of those suckers.

00:27:25.412 --> 00:27:28.732

<v Doc>Well, guess what you don't have to do now? Now you can take all five of them

00:27:28.732 --> 00:27:34.332

<v Doc>summer guns, throw them into a clip list or tell your favorite thing that allows

00:27:34.332 --> 00:27:36.932

<v Doc>you to move episodes from one place to the other that you're not supposed to.

00:27:37.052 --> 00:27:40.172

<v Doc>We can't say this on YouTube, but stick them together in a single timeline,

00:27:40.332 --> 00:27:44.872

<v Doc>save it as a video, transcribe it, throw it up to the bot and go find me the

00:27:44.872 --> 00:27:47.452

<v Doc>unasked questions about this person.

00:27:47.452 --> 00:27:50.372

<v Doc>And a bigger better one if they have

00:27:50.372 --> 00:27:53.052

<v Doc>a book ask them hey you know you're coming

00:27:53.052 --> 00:27:55.812

<v Doc>on my show and yeah i already bought the book but i'm just wondering do you

00:27:55.812 --> 00:27:59.052

<v Doc>happen to have a pdf version you can send me and they'll be like oh yeah why

00:27:59.052 --> 00:28:05.672

<v Doc>not oh yeah i do that notebook lm drop the sons in there and have notebook lm

00:28:05.672 --> 00:28:11.312

<v Doc>tell you all of the things about this book and find the hidden stuff that this author wrote.

00:28:12.015 --> 00:28:16.875

<v Doc>That nobody is talking about and it knows how to search the web and see whatever

00:28:16.875 --> 00:28:22.455

<v Doc>and then when you pull out a deep cut on a person on your show bro melted you

00:28:22.455 --> 00:28:26.415

<v Doc>melted them like the first time you got on the knee and bust out a big ass diamond

00:28:26.415 --> 00:28:31.555

<v Doc>you will melt that guess when you pull out a deep cut they're gonna be like i know.

00:28:31.555 --> 00:28:36.555

<v Jeff>And the other thing too if you want to be a better content creator

00:28:37.195 --> 00:28:40.815

<v Jeff>drop some of your shows in and say what did i miss what

00:28:40.815 --> 00:28:43.655

<v Jeff>could i do better next time and it will help it will tell

00:28:43.655 --> 00:28:46.355

<v Jeff>you that the other thing is if you have like i'm all

00:28:46.355 --> 00:28:49.035

<v Jeff>about bringing guests back like i'm not

00:28:49.035 --> 00:28:52.355

<v Jeff>a big like i've got to have a new guest every time like katie

00:28:52.355 --> 00:28:55.395

<v Jeff>is a rock star doc is a rock star i'm gonna have on them on my

00:28:55.395 --> 00:28:58.235

<v Jeff>show as much as possible because my audience loves them

00:28:58.235 --> 00:29:01.275

<v Jeff>and it's and they're always good guests but what

00:29:01.275 --> 00:29:03.955

<v Jeff>you can do is take last time they were on your

00:29:03.955 --> 00:29:06.695

<v Jeff>show and put it in there like what questions did i

00:29:06.695 --> 00:29:11.875

<v Jeff>not get answered or did i forget to ask or i need to follow up on and boom you've

00:29:11.875 --> 00:29:16.375

<v Jeff>got another show and it's fresh content for somebody you already know like and

00:29:16.375 --> 00:29:20.095

<v Jeff>trust that's going to be on your show so i do that a lot too because i love

00:29:20.095 --> 00:29:23.735

<v Jeff>to have i love that thing like you said doc when somebody goes nobody's ever

00:29:23.735 --> 00:29:26.115

<v Jeff>asked me that before and you're like yes that's

00:29:26.115 --> 00:29:29.195

<v Doc>What i wanted that's my favorite i'm always shooting for that target hey you

00:29:29.195 --> 00:29:31.895

<v Doc>know and we always finished it we always get to this show we get to the end

00:29:31.895 --> 00:29:34.695

<v Doc>and go oh my god sorry we We got to come back to this.

00:29:35.135 --> 00:29:38.515

<v Doc>And by the time you start the next show, you forgot what you didn't cover the last time.

00:29:39.035 --> 00:29:41.875

<v Doc>So in this case, you have your bot friends that help you out.

00:29:42.035 --> 00:29:46.555

<v Doc>And I use Google AI Studio when it comes to having it critique YouTube videos

00:29:46.555 --> 00:29:48.715

<v Doc>because it actually watches the video.

00:29:48.815 --> 00:29:52.195

<v Doc>It doesn't just listen to the transcript and that's because Google owns all the properties.

00:29:52.375 --> 00:29:56.355

<v Doc>It can legit watch the video. And you can tell by the things that it critiques you on.

00:29:56.495 --> 00:29:58.975

<v Doc>And so tell me the three things I did right, tell me the three things I did

00:29:58.975 --> 00:30:02.075

<v Doc>wrong and how do I fix these? And it gives you a perfect blueprint.

00:30:02.806 --> 00:30:06.586

<v Doc>It's kind of crazy. I have a video about it if you want to see.

00:30:07.166 --> 00:30:11.346

<v Katie>I am amazed. That is really cool, actually, that it's able to fully watch the videos.

00:30:11.606 --> 00:30:16.186

<v Katie>I am amazed even with this show, sometimes we, because we're way more conversational,

00:30:16.406 --> 00:30:23.726

<v Katie>we get rambly or we're off on tangents and we're hanging out with questions that come through.

00:30:23.946 --> 00:30:27.866

<v Katie>So it's definitely less scripted and planned than other shows.

00:30:27.986 --> 00:30:30.986

<v Katie>And what's amazing to me is that when we get our final episode,

00:30:30.986 --> 00:30:35.466

<v Katie>we run the transcript, We use a few different tools to get different pieces of content.

00:30:35.746 --> 00:30:42.926

<v Katie>But the email recommendations and the blog post recommendations that come out

00:30:42.926 --> 00:30:48.406

<v Katie>of some of these tools use the content that maybe wasn't as brilliantly said

00:30:48.406 --> 00:30:53.426

<v Katie>as we could have and takes that point and extends out and pulls additional resources.

00:30:53.426 --> 00:30:58.026

<v Katie>And it creates this wonderful centralizing piece of content that then I can

00:30:58.026 --> 00:30:59.466

<v Katie>drop clips in and around.

00:30:59.466 --> 00:31:04.486

<v Katie>I can dive deeper. So what's amazing to me is even in those moments where the

00:31:04.486 --> 00:31:07.526

<v Katie>episode, you get to the end, you're like, oh, wow, I didn't totally nail that

00:31:07.526 --> 00:31:10.406

<v Katie>the way I wanted to, or it got more rambly.

00:31:10.726 --> 00:31:17.766

<v Katie>You can use those tools to help you summarize and kind of frame the actual episode better.

00:31:17.786 --> 00:31:21.606

<v Katie>And you can actually use that then to take that into a part two of an episode

00:31:21.606 --> 00:31:23.806

<v Katie>or dive deeper into the content on the other side.

00:31:24.106 --> 00:31:29.066

<v Katie>It's been amazing to me on that front. If you're thinking about it from the

00:31:29.066 --> 00:31:30.926

<v Katie>pre-planning standpoint,

00:31:31.166 --> 00:31:37.186

<v Katie>even when you fail these days, AI is able to help kind of pick up some of those

00:31:37.186 --> 00:31:41.546

<v Katie>pieces and end up getting the content into a much better spot or helping you

00:31:41.546 --> 00:31:43.086

<v Katie>figure out the next path forward with it.

00:31:44.266 --> 00:31:49.206

<v Jeff>So on this note about being better, and I'll also always continue to learn.

00:31:49.426 --> 00:31:52.986

<v Jeff>So we did the thing, the training for Ecamm.

00:31:53.166 --> 00:31:55.886

<v Jeff>We had a Zoom call afterwards. You sent me the link to that.

00:31:55.886 --> 00:31:59.786

<v Jeff>And I noticed in that link that had all the comments, like you gave me a file

00:31:59.786 --> 00:32:00.766

<v Jeff>with all the comments in it.

00:32:00.846 --> 00:32:03.546

<v Jeff>And I'm like, okay, this is awesome.

00:32:03.746 --> 00:32:08.326

<v Jeff>I could drop that into AI and say, what were some of the themes of the questions

00:32:08.326 --> 00:32:09.506

<v Jeff>that people were asking?

00:32:09.706 --> 00:32:15.026

<v Jeff>And I can build a whole series of shows around something that my audience is

00:32:15.026 --> 00:32:18.366

<v Jeff>already asking questions about enough that they're bringing up comments.

00:32:18.566 --> 00:32:22.786

<v Jeff>So I would use stuff like that. Like if there's a way to get AI,

00:32:23.046 --> 00:32:25.286

<v Jeff>one of the best things, you know, we all want an easy button.

00:32:25.286 --> 00:32:29.766

<v Jeff>But one of the best things is being able to take data and analyze it in ways

00:32:29.766 --> 00:32:34.646

<v Jeff>we've really not been able to do before, at least normal people who don't work at NASA, right?

00:32:34.766 --> 00:32:39.846

<v Jeff>Like that we are able to take stuff and compare things like,

00:32:40.006 --> 00:32:44.126

<v Jeff>why is Doc's YouTube channel so much better than mine?

00:32:44.306 --> 00:32:48.006

<v Jeff>What is he doing that I can do? Like those kind of things that it will actually

00:32:48.006 --> 00:32:52.086

<v Jeff>help you diagnose and become better. And so, yes, there's cool things.

00:32:52.226 --> 00:32:55.066

<v Jeff>We can make music now with AI and all this cool stuff we showed in the workshop.

00:32:55.286 --> 00:32:57.126

<v Jeff>But I really think a lot of the power is

00:32:57.837 --> 00:33:02.957

<v Jeff>How do you stand out by learning from some of these other ways and combining

00:33:02.957 --> 00:33:04.737

<v Jeff>data that you've not been able to do before?

00:33:05.697 --> 00:33:09.337

<v Doc>Jeff, so funny you mentioned that. Legit, there's a video on my channel posted

00:33:09.337 --> 00:33:14.057

<v Doc>this morning that exactly talks about that because Claude is one of the best analyzers.

00:33:14.537 --> 00:33:17.577

<v Doc>And there's people in my audience that love analytics. I personally don't look

00:33:17.577 --> 00:33:20.197

<v Doc>at them because I think it causes me to make weird knee-jerk reactions.

00:33:20.237 --> 00:33:22.117

<v Doc>Like, I just can't do it, right?

00:33:22.197 --> 00:33:26.077

<v Doc>I will get too spun on them. So what I did, though, go into YouTube,

00:33:26.337 --> 00:33:30.377

<v Doc>say, take the analytics, give me the spreadsheet format, which it will.

00:33:30.697 --> 00:33:35.657

<v Doc>And then I told Claude to analyze the spreadsheet. Right. I gave it a very specific prompt on what to do.

00:33:36.397 --> 00:33:41.537

<v Doc>And it it breaks it down. It came up with Excel templates that you can then

00:33:41.537 --> 00:33:42.917

<v Doc>use to backfill with stuff.

00:33:43.437 --> 00:33:47.177

<v Doc>It will help you find your content gaps. It will tell you that,

00:33:47.257 --> 00:33:50.877

<v Doc>you know, the audience likes it a lot more when you use emojis in the title.

00:33:51.057 --> 00:33:54.017

<v Doc>Those videos perform better. You might not be able to see that in the Google

00:33:54.017 --> 00:33:56.577

<v Doc>Analytics page or sorry, YouTube Analytics page doesn't explain that.

00:33:56.817 --> 00:34:02.157

<v Doc>So, yes, you can absolutely take the data from something else and give it. And one thing I'm the DJ.

00:34:02.417 --> 00:34:05.837

<v Doc>Let me tell you how to remix something. So you see a podcast from somebody that

00:34:05.837 --> 00:34:08.777

<v Doc>you absolutely love, completely unrelated to your topic.

00:34:08.957 --> 00:34:12.097

<v Doc>Right. So I'm watching, you know, F1 channel interview Lewis Hamilton.

00:34:12.317 --> 00:34:15.537

<v Doc>But it's something about that interview that I had to watch it like twice because

00:34:15.537 --> 00:34:16.857

<v Doc>I just really love that information.

00:34:16.857 --> 00:34:20.897

<v Doc>Take that exact video, give it to Claude Chappie T, whoever,

00:34:21.357 --> 00:34:27.437

<v Doc>and tell me like, yo, how could I remix this to make it work for my channel, my content, my people?

00:34:27.457 --> 00:34:30.097

<v Doc>If you use your bots enough, it knows all of this information.

00:34:30.117 --> 00:34:36.737

<v Doc>And it will give you the exact blueprint of how to get something that effective

00:34:36.737 --> 00:34:40.297

<v Doc>on your channel in the voice, the tone, the folks you work with.

00:34:40.397 --> 00:34:44.037

<v Doc>And it would completely allow you to do what's called remix an outlier.

00:34:44.257 --> 00:34:46.497

<v Doc>There's tools that people pay for that do this stuff.

00:34:46.997 --> 00:34:50.697

<v Doc>But you can just remix it now live from anything. You can even take your favorite

00:34:50.697 --> 00:34:53.917

<v Doc>show that just came out and be like, I really love this storyline.

00:34:54.477 --> 00:34:59.817

<v Doc>How do I use this exact same hero arc to help my people get better with their finances?

00:35:00.637 --> 00:35:01.477

<v Doc>Bam, done.

00:35:02.177 --> 00:35:06.777

<v Jeff>Super simple. We talked about that in the workshop a little bit about now even with images.

00:35:06.897 --> 00:35:15.657

<v Jeff>You drag an image in and you say, hey, what was the prompt that you used to

00:35:15.657 --> 00:35:16.517

<v Jeff>create something like this?

00:35:16.617 --> 00:35:19.557

<v Jeff>It'll give you a formula to create a prompt like that now.

00:35:19.717 --> 00:35:23.837

<v Jeff>So, I mean, it'll pull your brand colors. It'll do all sorts of cool stuff now

00:35:23.837 --> 00:35:25.897

<v Jeff>just by dragging in and saying analyze this.

00:35:26.057 --> 00:35:29.657

<v Jeff>So, don't sleep on the analytics of stuff in AI.

00:35:30.777 --> 00:35:36.837

<v Doc>Super good. I'm going to see what Paul is. Look, Paul is finding all these gems

00:35:36.837 --> 00:35:38.377

<v Doc>in the chat over there. Okay, that's cool.

00:35:38.817 --> 00:35:42.857

<v Doc>The other thing I thought about real quick that I think is super helpful to

00:35:42.857 --> 00:35:46.977

<v Doc>people, and I mentioned this in my video today too.

00:35:47.097 --> 00:35:51.237

<v Doc>If you have this feeling, okay, I got, you know, Claude just came out with all

00:35:51.237 --> 00:35:53.377

<v Doc>this new stuff, and now I got to go relearn all of that stuff,

00:35:53.517 --> 00:35:57.377

<v Doc>or ChatGPT just came out with GPT-5, and I don't really have time to learn all this stuff.

00:35:57.477 --> 00:35:59.897

<v Doc>Guess what all of the bots do now? Teach you stuff.

00:36:00.397 --> 00:36:03.277

<v Doc>Right so if you want to know how to make a better stake you can

00:36:03.277 --> 00:36:06.497

<v Doc>go into learn mode and it will give you all of the best right if

00:36:06.497 --> 00:36:09.137

<v Doc>you want to know how to use any of these bots and you're like i don't know how to do

00:36:09.137 --> 00:36:12.857

<v Doc>these prompts or whatever it's like here's what my problem is here's a solution

00:36:12.857 --> 00:36:16.237

<v Doc>that i'm looking for here is somebody who's done it already and i'd like it

00:36:16.237 --> 00:36:20.277

<v Doc>to look like that write me a prompt that would get me from step one to step

00:36:20.277 --> 00:36:23.597

<v Doc>three and they will do it for you bro like you don't have to know this crazy

00:36:23.597 --> 00:36:27.037

<v Doc>prompt engineering even if you write a dumb prompt that you feel it's a little dumb?

00:36:27.257 --> 00:36:31.217

<v Doc>Hey, before you run that, can you approve the prompt and explain to me how it's improved?

00:36:31.917 --> 00:36:36.177

<v Doc>And then the biggest tip that I swear I have to give you because I can't type.

00:36:36.397 --> 00:36:37.857

<v Doc>Katie knows. Stop snitching, Katie.

00:36:38.277 --> 00:36:42.937

<v Doc>I use this to do prompts. Yeah. I legit just talk to it. I just like,

00:36:43.017 --> 00:36:44.757

<v Doc>hey, all right, fam. This is what I want you to do.

00:36:44.997 --> 00:36:47.877

<v Doc>And here's what I wanted to come out and blah, blah, blah. And I just hit go.

00:36:48.077 --> 00:36:52.417

<v Doc>And even if you don't have any fancy program, Apple Dictate or Windows Dictate

00:36:52.417 --> 00:36:56.897

<v Doc>works perfectly enough. I just happen to use Super Whisperer because it's sexier

00:36:56.897 --> 00:36:58.497

<v Doc>and I like tools, but whatever.

00:36:59.520 --> 00:37:04.000

<v Katie>You can talk right into most of the tools as well. Like, I mean, even ChatGPT has a...

00:37:04.000 --> 00:37:07.240

<v Doc>Oh, not even voice mode, Kate. I'm just talking about dictate to the plain chat

00:37:07.240 --> 00:37:08.500

<v Doc>box. I mean, the plain box.

00:37:08.940 --> 00:37:12.600

<v Doc>Not even using voice mode. I mean, voice mode is, that's a different subject.

00:37:12.720 --> 00:37:14.820

<v Doc>That's a whole show. Like, I live in the whole show.

00:37:16.200 --> 00:37:20.660

<v Jeff>So the other thing you talk about talking to stuff, you know, we mentioned Notion.

00:37:20.940 --> 00:37:23.240

<v Jeff>And, you know, Notion for a while, I mean, it can be a little like you open

00:37:23.240 --> 00:37:25.600

<v Jeff>it up like, like it's open up Photoshop for people.

00:37:25.720 --> 00:37:28.560

<v Jeff>They're like, what is all these windows? and uh

00:37:28.560 --> 00:37:31.600

<v Jeff>and notion is very powerful but can be very intimidating well now

00:37:31.600 --> 00:37:34.620

<v Jeff>this is what i told people in the workshop is like you can

00:37:34.620 --> 00:37:37.500

<v Jeff>sign up and get like a week or two weeks of the business plan

00:37:37.500 --> 00:37:40.300

<v Jeff>which turns on the ai inside of notion now

00:37:40.300 --> 00:37:43.120

<v Jeff>chat gbt will connect with notion but that's a

00:37:43.120 --> 00:37:46.320

<v Jeff>whole nother thing but the ai inside of notion is

00:37:46.320 --> 00:37:51.140

<v Jeff>i told it to hey i need you to build me a client portal and i need you to have

00:37:51.140 --> 00:37:54.880

<v Jeff>these sections on it and it just built it you could watch it and it was just

00:37:54.880 --> 00:37:58.900

<v Jeff>building it and so if you're wanting to set up processes or these databases

00:37:58.900 --> 00:38:02.660

<v Jeff>or stuff you can now just talk to it and it will build it it's like almost like

00:38:02.660 --> 00:38:05.040

<v Jeff>vibe coding inside of notion which is

00:38:05.880 --> 00:38:09.000

<v Jeff>i personally think a lot of the templates are going to kind of go away because

00:38:09.000 --> 00:38:13.300

<v Jeff>more people are going to be able just to go like i can make whatever i want just by asking now yeah

00:38:13.300 --> 00:38:18.160

<v Katie>Why have why have a template if you can just it really has become like a hard-working

00:38:18.160 --> 00:38:21.840

<v Katie>intern that is like hey what do i do next and you're like i need these things

00:38:21.840 --> 00:38:27.860

<v Katie>can you figure that out and it's like got it off and running it is pretty it is pretty amazing

00:38:27.860 --> 00:38:30.760

<v Doc>I i want to say something real fast because this comes

00:38:30.760 --> 00:38:33.500

<v Doc>up every time we get on it it's like oh here's another tool here comes

00:38:33.500 --> 00:38:38.720

<v Doc>another subscription i have to pay for him blah blah blah silence lamb silence

00:38:38.720 --> 00:38:43.560

<v Doc>here's the mindset shift okay this is the simplest mindset shift and this is

00:38:43.560 --> 00:38:47.260

<v Doc>how i treat it which is why i have so many thousands of tools that i use some

00:38:47.260 --> 00:38:50.780

<v Doc>of them i only use for like a month and then i get rid of it because I treat

00:38:50.780 --> 00:38:52.100

<v Doc>it like if I'm going to go eat.

00:38:52.360 --> 00:38:55.380

<v Doc>Lucky for me, I'm a fat dude, so I'm good for up to about 40 bucks,

00:38:55.960 --> 00:38:58.260

<v Doc>right? Because that's what I get for lunch every day.

00:38:58.640 --> 00:39:01.960

<v Doc>You know what I'm saying? So I go to a new tool. A new tool comes out.

00:39:02.040 --> 00:39:04.880

<v Doc>As a matter of fact, I found a new tool that I'm absolutely in love with.

00:39:05.000 --> 00:39:07.900

<v Doc>Thank you to Mike Smith, which we learned at Mac Stock, and that's called VoicePal.

00:39:08.120 --> 00:39:11.620

<v Doc>And you basically talk to it, and it interviews you, and it helps you figure

00:39:11.620 --> 00:39:13.760

<v Doc>out your script because it interviews you through your script.

00:39:13.940 --> 00:39:16.800

<v Doc>And it's made by Ali Abdaal. He don't know jack about YouTube.

00:39:17.800 --> 00:39:20.360

<v Doc>You know what I'm saying? And so let's get that twisted. Anyway,

00:39:20.580 --> 00:39:24.360

<v Doc>so when I looked at VoicePile, the initial reaction could have been,

00:39:24.600 --> 00:39:27.300

<v Doc>oh God, here goes another $10 a month that I have to spend.

00:39:27.760 --> 00:39:29.920

<v Doc>Right? Or it is,

00:39:30.894 --> 00:39:33.754

<v Doc>Me and Katie are going to go eat lunch in the middle of Chicago somewhere,

00:39:33.994 --> 00:39:35.674

<v Doc>Lake Land, Lakewood, Lake somebody.

00:39:35.874 --> 00:39:40.314

<v Doc>And that lunch is going to be 20 some bones. OK, well, since Katie's paying

00:39:40.314 --> 00:39:43.654

<v Doc>for lunch today, I'm going to spend that 10 bones on VoicePow.

00:39:43.814 --> 00:39:46.594

<v Doc>And for the first month, I'm going to use it every single day,

00:39:46.814 --> 00:39:48.434

<v Doc>all 30 days for those first month.

00:39:48.574 --> 00:39:52.434

<v Doc>And then if it doesn't get in where I fit in, I will delete it.

00:39:52.754 --> 00:39:58.654

<v Doc>Yo, we have spent 30 bones for lunch and it was straight nasty convention food. Holla at your boy.

00:39:59.394 --> 00:40:01.694

<v Doc>Right. Baseball game food depends on your stadium.

00:40:02.714 --> 00:40:06.894

<v Doc>San Diego, off the chain, bro. Them trattep nachos. Jesus Christ.

00:40:07.354 --> 00:40:09.874

<v Doc>Anyway, depending on where you live, your stadium food might be junk,

00:40:10.114 --> 00:40:11.494

<v Doc>but, you know, some is good.

00:40:11.594 --> 00:40:14.814

<v Doc>But anyway, just think of it like that. I'm going to eat this for this myriad

00:40:14.814 --> 00:40:17.794

<v Doc>amount of time. And if it's flexes, gangsta. And if it doesn't,

00:40:17.934 --> 00:40:19.174

<v Doc>trash it. It's so simple.

00:40:19.454 --> 00:40:23.194

<v Doc>Stop looking at it like, oh, I got to go pay 100 bucks a month for the next whatever.

00:40:23.654 --> 00:40:28.834

<v Doc>No, you don't. You got to pay 12 bucks for this one month and see if it swings.

00:40:28.834 --> 00:40:32.094

<v Doc>And if it swings, gangsta. And if it doesn't, step off. It's so simple.

00:40:32.414 --> 00:40:36.594

<v Doc>It really is that simple. And too many people panic because they watch everybody

00:40:36.594 --> 00:40:39.594

<v Doc>else say, subscriptions are going to be not low.

00:40:39.674 --> 00:40:42.434

<v Doc>And meanwhile, this person that's bitching about subscription price has a membership.

00:40:45.054 --> 00:40:48.874

<v Jeff>So what you also want to do, so what I do is like, I'll do that.

00:40:49.014 --> 00:40:50.094

<v Jeff>But I have to set a reminder.

00:40:50.254 --> 00:40:54.474

<v Jeff>And I just go into Google Calendar and say, hey, check this to make sure whatever

00:40:54.474 --> 00:40:58.294

<v Jeff>doc sold me today, that if I'm going to still use it or not after whatever time

00:40:58.294 --> 00:41:03.654

<v Jeff>slot. because you don't want to go and like, why am I spending $500 on $10 tools, right?

00:41:03.754 --> 00:41:06.154

<v Jeff>Like that you don't use. So put that in your calendar.

00:41:06.454 --> 00:41:08.994

<v Jeff>So whenever I try something, that's my first thing now is I like,

00:41:09.334 --> 00:41:13.134

<v Jeff>okay, double check and say if you're still using this in two weeks,

00:41:13.374 --> 00:41:17.154

<v Katie>Whatever. The other thing I like that you did as well is you did go,

00:41:17.294 --> 00:41:22.574

<v Katie>which is something I haven't been good at doing, is you figured out which tool

00:41:22.574 --> 00:41:24.534

<v Katie>you want to double down on as well.

00:41:24.654 --> 00:41:28.634

<v Katie>So like a lot of your stuff is built all around Descript and you were like,

00:41:28.774 --> 00:41:30.634

<v Katie>okay, I've played around with a bunch of these other ones.

00:41:30.714 --> 00:41:33.334

<v Katie>I'm going to continue to play around with a bunch of these other ones and figure

00:41:33.334 --> 00:41:34.314

<v Katie>out what works and doesn't work.

00:41:34.374 --> 00:41:39.874

<v Katie>But when you find a tool that does work and offers a bunch of features that

00:41:39.874 --> 00:41:41.294

<v Katie>make sense for your workflow,

00:41:41.774 --> 00:41:45.674

<v Katie>double down and learn that software and build templates within it and kind of

00:41:45.674 --> 00:41:49.874

<v Katie>build stuff around it so that it is worth then the amount of money that you're spending on it.

00:41:49.994 --> 00:41:53.974

<v Katie>And you can justify that expense to yourself whether you're getting that back

00:41:53.974 --> 00:41:59.874

<v Katie>in time or energy or money. but being able to kind of really realize which ones

00:41:59.874 --> 00:42:01.894

<v Katie>you're doubling down on and matter to your system.

00:42:03.185 --> 00:42:05.985

<v Jeff>Yeah, we talked about this, especially just, so for me, it's descript.

00:42:06.265 --> 00:42:08.865

<v Jeff>Like if I was on a desert island, the one thing I'd have to have is descript

00:42:08.865 --> 00:42:13.065

<v Jeff>because that lets, shout out to Guy Kawasaki who made us use that from the very

00:42:13.065 --> 00:42:14.565

<v Jeff>beginning when we started this podcast.

00:42:15.005 --> 00:42:19.505

<v Jeff>So, and that was even really clunky back then. But I, it's like a jack of all

00:42:19.505 --> 00:42:23.745

<v Jeff>trades because listen, I love, I think Opus is great. I think it continues to get better.

00:42:23.925 --> 00:42:26.685

<v Jeff>And some of these other clip, other clipping tools are great.

00:42:26.865 --> 00:42:32.685

<v Jeff>But for me, because I have clients and my own stuff and all this stuff, time matters a lot.

00:42:32.685 --> 00:42:37.245

<v Jeff>Like i think opus has the best looking captions like hands down i think they

00:42:37.245 --> 00:42:42.425

<v Jeff>look the best compared to like descript but because i don't have to make a clip

00:42:42.425 --> 00:42:45.985

<v Jeff>download it upload it to opus and have it do it then and then download that

00:42:45.985 --> 00:42:49.285

<v Jeff>and then add it if i can do it all in one spot like

00:42:49.745 --> 00:42:53.045

<v Jeff>Good enough is okay like descripts tools

00:42:53.045 --> 00:42:55.745

<v Jeff>are good are good enough just because i

00:42:55.745 --> 00:42:58.585

<v Jeff>don't have to download and upload it and download and upload it all back and

00:42:58.585 --> 00:43:03.185

<v Jeff>forth right that saves me time so if you can find uh tools that do that for

00:43:03.185 --> 00:43:06.785

<v Jeff>you it's great and like i love the script because like even if i do need to

00:43:06.785 --> 00:43:11.065

<v Jeff>polish some stuff more and go back to my non-linear editing chops that for premiere

00:43:11.065 --> 00:43:16.325

<v Jeff>i can still download it and use it in that as well so find something that works in the

00:43:16.765 --> 00:43:19.805

<v Jeff>it's based on a transcript so the philosophy works for me and all that stuff

00:43:19.805 --> 00:43:24.925

<v Jeff>it's okay not to jump off and do you know i gotta go opus now oh i gotta do

00:43:24.925 --> 00:43:30.185

<v Jeff>taja oh i gotta do well sub uh sub magic you You know, all those ones kind of do the same thing.

00:43:30.405 --> 00:43:33.605

<v Jeff>Now, if you love it and you want a specific look, go for it.

00:43:33.825 --> 00:43:39.245

<v Jeff>But for me, Descripts short form generation, a tool that has inside of there

00:43:39.245 --> 00:43:42.565

<v Jeff>is good enough and I like it and I, that's what we use.

00:43:42.925 --> 00:43:46.805

<v Katie>And that's where that like checklist and kind of mapping out what your existing

00:43:46.805 --> 00:43:48.685

<v Katie>workflow is really going to matter.

00:43:48.885 --> 00:43:52.065

<v Katie>Like this is where you probably do want to spend your time up front if you're

00:43:52.065 --> 00:43:55.645

<v Katie>like me and you're feeling like a little bit scattered or you have a workflow,

00:43:55.785 --> 00:43:58.005

<v Katie>but it's a little damage and you need to get better at it.

00:43:58.345 --> 00:44:03.365

<v Katie>Adding some of those time to each of those, and there's 8 million different

00:44:03.365 --> 00:44:07.765

<v Katie>ways that you can track your time, but realizing that you're like, oh, okay, Katie.

00:44:08.145 --> 00:44:12.705

<v Katie>So once you're done recording the flow with Doc and Jeff, you're going to get off here.

00:44:12.885 --> 00:44:15.545

<v Katie>That episode's going to go over to Luis, and he's going to edit it.

00:44:15.625 --> 00:44:17.385

<v Katie>That takes him three hours.

00:44:17.505 --> 00:44:21.925

<v Katie>Three hours next to it. Then I'm going to send that video through into Opus.

00:44:22.065 --> 00:44:25.385

<v Katie>It's going to take 15 minutes for that to process, and it took two minutes for

00:44:25.385 --> 00:44:27.885

<v Katie>me to upload it. but then it takes 10 minutes for me to die.

00:44:28.205 --> 00:44:32.265

<v Katie>And then calculate each of those steps and figure out how much time you're spending

00:44:32.265 --> 00:44:35.165

<v Katie>and where those efficiencies are that you can correct for.

00:44:35.385 --> 00:44:42.025

<v Katie>So where are those places where you are hemorrhaging a ton of your time or is the tool worth it?

00:44:42.185 --> 00:44:44.945

<v Katie>And then you'll have to ask those questions like Jeff has clearly asked,

00:44:45.005 --> 00:44:49.845

<v Katie>which is like, sexy captions I like the best versus four hours of time.

00:44:50.705 --> 00:44:54.705

<v Katie>What's the trade-off for you? And it might be that it matters more on the design

00:44:54.705 --> 00:44:57.405

<v Katie>than on the amount of time you're spending or you have, you know,

00:44:57.645 --> 00:44:58.545

<v Katie>people helping you with it.

00:44:58.645 --> 00:45:02.825

<v Katie>And so it's not only on you for your time, but those, that's-

00:45:03.203 --> 00:45:07.703

<v Katie>I feel like the more that I'm, the more of this that I'm doing and the more

00:45:07.703 --> 00:45:11.343

<v Katie>kind of these workflows for different projects, whether it's,

00:45:11.443 --> 00:45:13.183

<v Katie>you know, a personal show or this show or,

00:45:13.643 --> 00:45:16.623

<v Katie>you know, workshop that we're doing, the more I'm realizing,

00:45:16.803 --> 00:45:20.023

<v Katie>oh, okay, I actually do really need to spend my time in that kind of upfront

00:45:20.023 --> 00:45:21.803

<v Katie>checklist time period and be like, okay,

00:45:22.303 --> 00:45:26.123

<v Katie>like, what is my processor system for this? How much of it is manual?

00:45:26.423 --> 00:45:30.863

<v Katie>How much time can I spend? And is the automating it going to take me more time

00:45:30.863 --> 00:45:33.223

<v Katie>than just doing it quick and fast myself?

00:45:33.403 --> 00:45:37.523

<v Katie>Like, it's those kinds of questions that I think, you know, once we get busy

00:45:37.523 --> 00:45:39.983

<v Katie>are really easy to lose in the process.

00:45:40.023 --> 00:45:43.643

<v Katie>So it's a good reminder for all of us to go back and just really say, like, what is that?

00:45:43.643 --> 00:45:47.803

<v Doc>We are going to run out of time. So I want to do something super fast to show

00:45:47.803 --> 00:45:50.743

<v Doc>you guys something about this sort of clipping situation.

00:45:50.883 --> 00:45:53.623

<v Doc>So Jeff, don't overthink it. Just spit out the answers.

00:45:53.823 --> 00:45:57.923

<v Doc>We're going to try to do this super quick. Fast questions. so jeff is one of

00:45:57.923 --> 00:46:01.783

<v Doc>the most amazing people when it comes to like ai using it for content creation

00:46:01.783 --> 00:46:05.043

<v Doc>so jeff off the top of your head if there was three tools that every creator

00:46:05.043 --> 00:46:10.463

<v Doc>should look at or re-look at what would they be oh.

00:46:10.463 --> 00:46:17.063

<v Jeff>Gosh three tools descript um notion because descript does everything that you

00:46:17.063 --> 00:46:22.023

<v Jeff>need descript notion and for fun i would say suno Cause we talked about making

00:46:22.023 --> 00:46:24.263

<v Jeff>AI audio things for our show,

00:46:24.423 --> 00:46:27.523

<v Jeff>which I've been doing for all my guests. Now they have an opening kind of thing.

00:46:27.803 --> 00:46:31.083

<v Jeff>I would love that. I think some sort of AI audio thing would be one of them.

00:46:31.963 --> 00:46:34.483

<v Doc>That's perfect. Okay. Now listen, people, I just want you to see something real

00:46:34.483 --> 00:46:36.163

<v Doc>quick, Jeff, you don't have to redo it now.

00:46:36.463 --> 00:46:39.523

<v Doc>If I'm doing the show and I know I want to repurpose that part,

00:46:39.923 --> 00:46:44.123

<v Doc>you know what I'm going to say, Jeff, I want to get a clean one for the repurpose

00:46:44.123 --> 00:46:45.983

<v Doc>to share social media. So can we do that question again?

00:46:46.563 --> 00:46:49.483

<v Doc>And I would just do it again and let Jeff clean up his answer. Yeah.

00:46:50.132 --> 00:46:53.812

<v Doc>Nobody cares, fam. It will save you so much time. You don't have to ask Opus

00:46:53.812 --> 00:46:57.632

<v Doc>to do anything. You just clip it yourself and then send it to Opus to get a caption.

00:46:58.052 --> 00:47:01.672

<v Doc>Or like Jeff in the script, because he knows where it is, it's faster.

00:47:01.832 --> 00:47:04.552

<v Doc>He doesn't have to let the AI capture it. If it's something solid,

00:47:04.672 --> 00:47:07.052

<v Doc>he just gave a really solid answer and it deserves to be shared.

00:47:07.392 --> 00:47:09.432

<v Doc>I would just stop and say, can you say that again?

00:47:09.972 --> 00:47:12.612

<v Doc>Because we do that in the news. Man, that was really good. Could you repeat

00:47:12.612 --> 00:47:14.912

<v Doc>that again for the audience? I want to make sure that people hear this.

00:47:15.272 --> 00:47:17.532

<v Doc>Yo, this has been going on since Charlie Rose was a nephew.

00:47:18.152 --> 00:47:22.152

<v Doc>Slow down, fam. don't make yourself work twice don't make yourself work twice

00:47:22.152 --> 00:47:27.272

<v Doc>if it was dope ask them to repeat it and then clip it right there you know exactly

00:47:27.272 --> 00:47:29.632

<v Doc>where it is save yourself some time anyway that was it.

00:47:29.632 --> 00:47:35.712

<v Jeff>Absolutely can i give one one go for one quick thing little tip so go in like

00:47:35.712 --> 00:47:38.152

<v Jeff>this is what i do as a script and i think you could do the same thing in opus

00:47:38.152 --> 00:47:42.252

<v Jeff>or sub magic all that but a lot of times we'll do cold opens for the beginning

00:47:42.252 --> 00:47:44.032

<v Jeff>of our youtube videos or our podcasts right

00:47:44.632 --> 00:47:48.372

<v Jeff>Descript has a thing that says find good clips and it will find like five of

00:47:48.372 --> 00:47:50.072

<v Jeff>them and you can hit report, redo it or whatever.

00:47:50.372 --> 00:47:53.272

<v Jeff>And that's what we're using for a lot of our clients and for our shows.

00:47:53.392 --> 00:47:56.272

<v Jeff>It will go find those for us. I'm like, Ooh, that's good. I'll tighten it up

00:47:56.272 --> 00:47:57.712

<v Jeff>a little bit, stick it to the front.

00:47:57.932 --> 00:48:01.392

<v Jeff>I'm done. That used to take a lot, long, a lot more time to put together,

00:48:01.392 --> 00:48:06.852

<v Jeff>but now having them sort it for me, even if I can pick it and it's done. So there you go.

00:48:07.212 --> 00:48:10.372

<v Doc>Yeah. So super, super, super. I really, really love that.

00:48:10.612 --> 00:48:13.452

<v Doc>And one thing, the other thing that you could know, if you don't want to make

00:48:13.452 --> 00:48:16.532

<v Doc>the people reshoot it, have a keyword, have a keyword.

00:48:16.752 --> 00:48:19.632

<v Doc>So like we're going to call the things that Jeff kills us today with,

00:48:19.772 --> 00:48:21.492

<v Doc>we're going to call those like flow drops.

00:48:21.892 --> 00:48:25.152

<v Doc>And then when I give it to Opus or any of the AI guys, I'm going to say,

00:48:25.272 --> 00:48:28.972

<v Doc>look for this keyword that's called flow drops. It will get you in and around that clip.

00:48:29.232 --> 00:48:32.772

<v Doc>So if you have a buzzword that you and your audience has come up with,

00:48:32.972 --> 00:48:35.772

<v Doc>it can find that in the thing, in the transcript.

00:48:36.052 --> 00:48:38.912

<v Doc>And you already know that you have a heater clip somewhere in there because

00:48:38.912 --> 00:48:42.392

<v Doc>you mentioned, wow, that was a diamond, that was a gem, that was a flow drop.

00:48:42.472 --> 00:48:43.892

<v Doc>Whatever you use and you're good to go.

00:48:45.286 --> 00:48:50.906

<v Doc>Like Katie said, we're going to run out of time and we did. First of all, thank you, Jeff.

00:48:51.226 --> 00:48:54.406

<v Doc>How can they find more, Jeff? That's just going to be a new one.

00:48:54.406 --> 00:48:58.146

<v Jeff>Every Friday at 10 a.m. Central, Creator News Live. I have great guests like

00:48:58.146 --> 00:49:00.946

<v Jeff>Doc and Katie on every week usually.

00:49:01.266 --> 00:49:03.186

<v Jeff>So 10 a.m. Central, Creator News Live.

00:49:03.646 --> 00:49:04.426

<v Doc>4 a.m. Hawaiian.

00:49:05.106 --> 00:49:10.426

<v Katie>And you can still... I know that Paul dropped the link in, but you can still

00:49:10.426 --> 00:49:13.846

<v Katie>absolutely grab the replays and the bonus content for the workshop Jeff did,

00:49:14.126 --> 00:49:17.126

<v Katie>you swing over to ecamm.com slash social growth.

00:49:17.286 --> 00:49:22.686

<v Katie>That will get you all of those workshop moments so that you can throw the transcripts

00:49:22.686 --> 00:49:24.866

<v Katie>for that into AI and get the summarized notes.

00:49:25.026 --> 00:49:29.346

<v Doc>I was going to say, grab all of the videos, all of the transcripts,

00:49:29.426 --> 00:49:33.406

<v Doc>everything, throw them in a notebook, LL, build yourself a notebook and call it my AI study guide.

00:49:33.526 --> 00:49:36.546

<v Doc>Whenever you have a question, go ask it. It will give you the answer. So simple.

00:49:37.006 --> 00:49:40.206

<v Doc>All right, so this show, if you want to find out more about us,

00:49:40.286 --> 00:49:45.286

<v Doc>all you need to do is go to flow.ecamm.com. That's F-L-O-W-E-C-A-2-M-S dot com.

00:49:45.426 --> 00:49:47.626

<v Doc>And this will allow you to get the podcast wherever getting this got.

00:49:47.786 --> 00:49:50.806

<v Doc>You can leave us a review. You can ask us questions. You can even request to

00:49:50.806 --> 00:49:53.186

<v Doc>be a guest on the show like our buddy Bruce did. And congratulations,

00:49:53.366 --> 00:49:54.246

<v Doc>Bruce, on your first episode.

00:49:54.486 --> 00:49:59.246

<v Doc>We also want to send a shout out to our sponsor for this show, which is Shore.

00:49:59.406 --> 00:50:03.066

<v Doc>And all three of us absolutely Shore love Shore because Shore will make you

00:50:03.066 --> 00:50:05.146

<v Doc>sound good. And just trust they know what they're doing.

00:50:05.366 --> 00:50:07.966

<v Doc>100 years of making microphones, they know what they're doing.

00:50:08.166 --> 00:50:13.286

<v Doc>Just if you need to sound nice, go check out Shore. and you can find out more at Shore.com.

00:50:13.686 --> 00:50:16.266

<v Doc>That is what we call a speed wrap. And ladies and gentlemen,

00:50:16.486 --> 00:50:20.646

<v Doc>this is the time where we must say bye-bye and Flo Riders out.

00:50:20.926 --> 00:50:21.786

<v Katie>Out. Bye, everyone.

00:50:22.480 --> 00:50:44.500

<v Music>