The Flow: Episode 109 - Turn Your Podcast Into a Revenue Stream w/ Conny Twomey

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<v Music>

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<v Doc>Hey, hello, everybody. Welcome to this edition of The Float.

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<v Doc>Katie, just in case Luis didn't tell us, raise your hand.

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<v Doc>Okay, just in case, just in case. I'm recording, so I hope you are.

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<v Katie>Okay, good. I am.

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<v Doc>Guys, we are back. It seems like it's been forever, but it's not that long.

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<v Doc>But it just goes to show you how often when you do this all the time,

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<v Doc>which is why I'm always saying just get consistent because then you'll actually

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<v Doc>start to miss it I miss the fact that we haven't done this in like a week and

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<v Doc>a half and especially after Christine left us with such energy it's like how

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<v Doc>do you leave how do you leave that open for two weeks so let's go luckily we

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<v Doc>got to hang out with her last week but let's go this is going to be fun uh Kate's

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<v Doc>what's the party today oh

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<v Katie>My gosh well we have an awesome guest on who I met through a mutual friend,

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<v Katie>Jenny Wright, who is an incredible lead generator in her own right.

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<v Katie>But Connie's going to be here today to talk to us all about monetization and

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<v Katie>how to actually monetize your podcast, how to grow, how to make money at all of this.

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<v Katie>So I'm excited because it's a topic I know everyone has questions about.

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<v Katie>So we've been talking about it a bunch lately.

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<v Katie>So more expert minds make the whole thing better for sure.

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<v Doc>There you go. There you go. Okay. So without further ado hey connie hello

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<v Conny>Thank you for.

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<v Katie>Having me of course of course such a pleasure

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<v Doc>Oh my god there's so many things to do uh so many things to start with but i'm

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<v Doc>curious don't ask me why but this is my thing right now um what what uh what

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<v Doc>tv show are you watching or do you not watch tv but

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<v Katie>Wait first let's talk tv yeah

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<v Conny>Okay so i i feel like i'm a little behind there i just started watching the

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<v Conny>mandalorian and oh my god baby yoda.

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<v Katie>Perfect i i'm always in the past

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<v Katie>when it comes to tv connie so you're in a safe space here doc is ready

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<v Conny>I know i'm way behind on this one but i'm very happy that i'm that i'm finally there as well oh.

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<v Doc>Well that's good that's good okay i just wanted to make you uh i just wanted

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<v Doc>to make you not nervous to do this so let's go i'm a

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<v Conny>Real human yeah.

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<v Doc>You're good you're good this is the way

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<v Conny>I have spoken yeah.

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<v Katie>Connie has spoken connie is ready all right well i i realize now that i didn't

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<v Katie>give a proper intro but i so i'll let you take it connie can you give a little

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<v Katie>bit of background on who you are because you're new to the ecamm fam and new

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<v Katie>to the flow riders and i know we're talking monetization today but yeah i want

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<v Katie>to give a little bit of background on who you are and what you do

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<v Conny>Absolutely thank you katie so connie

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<v Conny>to me um i do social media marketing and i

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<v Conny>always say there are two sides of my business there's one side that

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<v Conny>is strictly online where i help people monetize their

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<v Conny>hobbies their passions their gifts and this is really anything

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<v Conny>from frosting to fly fishing to fitness to

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<v Conny>i mean you name right i mean we're laughing about these

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<v Conny>things but you can make a boatload of money with that

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<v Conny>and then the other side of my business is that i actually help

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<v Conny>local businesses and it's not just local but it's anywhere with their

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<v Conny>content creation on like you know what should you put out

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<v Conny>there how can you do that what's a landing page and

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<v Conny>what's a website how should you use one or the

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<v Conny>other and i help businesses understand that

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<v Conny>because in the end your social media i always say is

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<v Conny>your best resume that you curate yourself right

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<v Conny>you create the before and after like this is really popular for anything from

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<v Conny>home remodel to hairstylist to fitness um and your social media is an asset

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<v Conny>if you are a company and you have a really good social media presence that's

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<v Conny>an asset like you can sell your company for more if your social media actually makes sense.

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<v Katie>Absolutely.

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<v Doc>This is very true. Wow, that's awesome. All right. I'm even more excited now.

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<v Katie>I laugh because our customers are in the same kind of wealth of crazy industries from across the board.

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<v Katie>So I think it's a perfect fit having you on because the question that goes through

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<v Katie>all of it is, you know, how can I make this more profitable for myself?

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<v Katie>You know, what are the different things that you can do? So I have a first question.

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<v Katie>So how do you define profitable content in today's social media landscape?

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<v Katie>So what does that actually look like for people?

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<v Conny>So I feel like that's a loaded question, first of all,

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<v Conny>because profitable content can be anything and everything, as long as you were

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<v Conny>speaking to your ideal client and your audience.

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<v Conny>Because typically, what your content should do is either attract the right person,

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<v Conny>but also repel the ones that you don't want because the thing is like if you

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<v Conny>talk to everyone or you want to talk to everyone you're literally talking to

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<v Conny>no one like be polarizing be,

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<v Conny>stand for what you are and who you are and what you believe in like just make

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<v Conny>that known and yes you will piss off people and and karen and susan and debbie

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<v Conny>and the neighbor across the street is going to hate you for it,

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<v Conny>but the right person will find you and be like, oh my God, this is what I've been looking for.

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<v Doc>Oh, you're speaking tax language. Now she's singing, she's singing my language all the time.

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<v Doc>I think one of the, not funny, but this comment comes up so much.

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<v Doc>I just made a video about it recently about, well, what do you do when somebody

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<v Doc>says something like really negative in the comments?

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<v Katie>Perfect.

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<v Doc>Now you know that that person is not your person.

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<v Doc>Right. And I always say if you're if you're a customer is everybody,

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<v Doc>your customer is nobody.

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<v Doc>And I think the thing about social media in general is everyone assumes that more is better.

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<v Doc>And I don't think that's the case because we've seen so many people with large

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<v Doc>followings not able to either sell from it or pivot.

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<v Doc>And what I mean by pivot is what if you grow beyond the thing that you've been

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<v Doc>talking about, you know, and you decide you want to do something else?

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<v Conny>Yeah who's.

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<v Doc>Coming with you that's the uh was it not jerry springer um jerry mcguire yeah

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<v Doc>i want to know who's coming with me exactly

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<v Katie>Just you're the fish right just

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<v Doc>You're the fish well and or half-baked if you like dave chapelle better

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<v Conny>No but it's so true because in the end it's like okay

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<v Conny>you know you you will very quickly figure out who's

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<v Conny>there for you who's celebrating your successes with you

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<v Conny>um who is becoming envious who doesn't

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<v Conny>like it who is triggered by it and i've

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<v Conny>had quite a few situations where that has happened where my

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<v Conny>content triggered triggered the heck out of people um it's

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<v Conny>okay there were there was a time when i would have cared about it and at this

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<v Conny>point i'm like thank you for letting me know that that triggers you and i know

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<v Conny>where we stand now and i can just live my life moving forward because on this

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<v Conny>side of the screen everything's fine like whatever is going on on your side,

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<v Conny>probably need some attention.

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<v Doc>People, I hope you guys are hearing this. It's never, it's never really about

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<v Doc>you when they come at you. It's about them.

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<v Doc>Um, you know, I, it's, it's super funny.

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<v Doc>I was just talking about like having people come at you for like the way you

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<v Doc>do something or the equipment that you use.

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<v Doc>I kind of want to pull the, uh, the manual out of the page and publish it on

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<v Doc>the screen and be like, no, dude, you're completely wrong.

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<v Doc>That's so funny. it's so funny okay so i guess what is it about say social media

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<v Doc>and monetization like where

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<v Doc>are people getting stuck or what is the disconnect when it comes to that because

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<v Doc>we like to make sure that you know people can find a way to actionably do the things we talk about

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<v Conny>Yeah no absolutely i get that um and i'm

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<v Conny>huge on educating people on how to actually do that because first

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<v Conny>of all the number of followers that you have is

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<v Conny>not always an indicator of a content or

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<v Conny>a creator's income because that can be

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<v Conny>completely disconnected like there are some people that do

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<v Conny>this extremely well they know how to find the right

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<v Conny>messaging how to make the right offers how to have the right products and services

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<v Conny>and then there's some they're just posting for the likes the shares the giggles

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<v Conny>but they haven't tapped into how they can actually serve the people that are

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<v Conny>following them and yes i get it you know we we do social media once in a while

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<v Conny>for the cat videos, the mindless scrolling and everything.

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<v Conny>But once you've realized that you can actually make money with it,

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<v Conny>like it's a whole different level. And so the way I always describe it is,

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<v Conny>let's go with a passion, a hobby, right? If you are really good at something

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<v Conny>and everyone around you knows that you are known for, let's go with the example of baking.

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<v Conny>If everyone knows that you're really good at that and you have maybe the recipes,

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<v Conny>maybe the way you knead the dough or whatever it is there, right?

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<v Conny>If everyone knows that you're really good at it, then you are the expert.

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<v Conny>First of all, like you don't need to be like the expert of the experts,

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<v Conny>right? You don't need to be the Marie Curie or whatever her name is.

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<v Conny>You just need to be 10% better than your neighbor. And you're already an expert

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<v Conny>because you can actually talk about that stuff passionately for probably half

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<v Conny>an hour or an hour without getting bored and without running out of information.

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<v Conny>And so you already have the knowledge.

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<v Conny>So then there are two ways. I always say you want to have a landing page.

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<v Conny>A landing page is literally as the word says, right? There's a difference between

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<v Conny>a website and landing page.

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<v Conny>Website is your full-on mega. It's the about us, our services,

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<v Conny>our what's my underwear, and there's everything and then some on there,

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<v Conny>right? And that's what some people want to know.

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<v Conny>But on a landing page, you land there. And it's something like,

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<v Conny>hey, the five best ways to knead the dough and actually have that bread rice.

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<v Conny>Okay, if I'm someone that's into baking bread, then I want that freebie.

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<v Conny>So in return, then you get their first name, last name, email address,

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<v Conny>maybe even their phone number if that's something you want.

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<v Conny>And you now have a lead. You have generated a lead.

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<v Conny>So from there, a lot of times when I look at other people's landing pages and

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<v Conny>thank you pages, the next page is the thank you.

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<v Conny>This will be in your email. Check it.

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<v Conny>Okay, but you're missing out right there. Right then and there is where you're missing out.

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<v Conny>If your next page after they opted in is a, but wait, do you want the actual

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<v Conny>recipe to make that dough, to make this bread?

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<v Conny>It's just 17 bucks. let's add it on and grab it as well so then you have an

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<v Conny>upsell but with that upsell you are already.

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<v Conny>30 to 50 percent more likely to actually create

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<v Conny>a sale just because that person that already grabbed

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<v Conny>your freebie they already got over the hurdle of like okay who is this person

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<v Conny>do i know them do i like them so then they are likely to actually grab that

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<v Conny>and that's a way to start that whole cycle so then now you have the email address

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<v Conny>you can market with them or keep them in the loop about maybe upcoming events, product, offers,

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<v Conny>So much. And then you, and then you integrate affiliate marketing and that's

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<v Conny>where it gets really interesting too.

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<v Katie>I love that you said this. Cause I, I definitely am like noticing.

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<v Conny>No, there's a lot.

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<v Katie>No, it's great. I think I'm noticing more and more, even in my own like personal habits.

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<v Katie>I, I, so I've been getting more and more into crocheting, which doc makes fun

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<v Katie>of me for enthusiastically makes fun of me for.

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<v Katie>Um, but I've been noticing that, like, I have seen that flow a number of times

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<v Katie>where it's like, okay, I want to be able to make, I don't know, crocheted flowers.

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<v Katie>And so I've looked up a video for it. And I'm like, okay, like the video is great.

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<v Katie>But I like, you know, now that I've seen the video a couple times,

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<v Katie>I think I know how to do it.

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<v Katie>I just want the pattern and then they have the free pattern they'll email to

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<v Katie>you, but it's got like ads and other stuff in it. So you can't print it easily or have it.

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<v Katie>And then it's like $6 to buy the pattern.

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<v Katie>And so once you've kind of gone through like the video, and then you're trying

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<v Katie>to just make the thing and it's a little bit complicated, $6 or $7 doesn't seem

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<v Katie>like that big of a deal. And then you're happy to pay.

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<v Katie>And then you're getting their emails, you have the pattern, you've made it.

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<v Katie>So it is a really nice flow. And it should be really easy, quote unquote,

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<v Katie>for podcasters to be able to do that because you are creating regular content.

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<v Katie>And so there are so many aspects of whatever you're podcasting about or creating

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<v Katie>video about that you could pull to make these kinds of things.

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<v Katie>I know we have a ton even just with this show right we

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<v Katie>have like now we have a free course which is our lead gen the course

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<v Katie>talks about ecamm which is our upsell so we we have

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<v Katie>you know that path that makes it easy for people but sometimes i think we we

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<v Katie>miss that because we're so worried about the ask or about being overly salesy

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<v Katie>that we're missing that we're actually helping people create um what they want

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<v Katie>to do and it's if it's the right audience and it's we've created an easy path

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<v Katie>through a landing page that yes it's not that big of a deal feels like it it

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<v Doc>Feels like you know i i just just just came upon conversation with some different

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<v Doc>creators and they were adamant about like overexposing themselves,

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<v Doc>not like that, Matt, um, to, to their customers and, um,

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<v Doc>And the person who sat in the street was like, well, how arrogant of that is you to think that?

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<v Doc>And they go, what do you mean? We're trying to protect our people from like hearing too much of us.

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<v Doc>And I'm like, you're assuming that of your 50,000 followers,

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<v Doc>that all 50,000 of them are seeing every single thing that you drip.

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<v Doc>And there's maybe 2% of your followers that is that adamant,

00:13:55.638 --> 00:13:57.278

<v Doc>Marianne being one of ours.

00:13:57.798 --> 00:14:02.778

<v Doc>Other than that, no, like a lot of people are going to miss it. And how do we know this?

00:14:03.038 --> 00:14:09.518

<v Doc>We finished a three-day workshop that we talked about for a month, promoted for a month.

00:14:10.058 --> 00:14:14.858

<v Doc>And then last week before the event, hammered the email to the point where we

00:14:14.858 --> 00:14:16.078

<v Doc>thought we were being obnoxious.

00:14:16.498 --> 00:14:20.598

<v Doc>Somebody signs up for it like hours after we done, like we're done getting ready

00:14:20.598 --> 00:14:22.378

<v Doc>to go eat. And it's like, Hey, okay, I'm ready.

00:14:23.778 --> 00:14:26.638

<v Doc>No, you're not. We're done. Well, I just heard about it.

00:14:26.658 --> 00:14:28.718

<v Katie>We had the all access pass, so we're done.

00:14:28.718 --> 00:14:31.338

<v Doc>Yeah, so you still get it. By the way, if you missed it, you can get it.

00:14:31.458 --> 00:14:32.458

<v Doc>See, I'm doing what Connie said.

00:14:32.878 --> 00:14:36.638

<v Doc>If you missed it, you can get the all-access pass. But it's really crazy that

00:14:36.638 --> 00:14:38.358

<v Doc>people think that they're overexposing.

00:14:38.578 --> 00:14:41.478

<v Doc>And it's like, they will tell you if you're too much.

00:14:42.218 --> 00:14:46.498

<v Doc>And don't go to the first day. You need five or six days before you freak out.

00:14:46.638 --> 00:14:51.058

<v Doc>Don't let one person tell you. That person just might be Kathy and just be having a day.

00:14:51.758 --> 00:14:56.498

<v Doc>Sorry, Kathy. But, you know, yeah, you want to just keep putting it out there.

00:14:56.498 --> 00:14:59.218

<v Doc>And the people that really love you, they are happy for it.

00:14:59.378 --> 00:15:02.118

<v Doc>Like you have a friend who you can't wait to see.

00:15:02.318 --> 00:15:06.778

<v Doc>And every time it's time to go, you're like, man, I can't believe it's time to go already. Katie.

00:15:09.158 --> 00:15:11.998

<v Doc>That's called brown nosing people. In case you don't know, she's my boss.

00:15:14.858 --> 00:15:17.778

<v Conny>No, but you're absolutely right. Right. I mean, first of all,

00:15:17.958 --> 00:15:21.938

<v Conny>every time you assume something like that's that's coming back to you.

00:15:21.938 --> 00:15:26.478

<v Conny>You are assuming that you are doing something that may bother someone else.

00:15:26.618 --> 00:15:29.538

<v Conny>And the chances of that actually happening, pretty low.

00:15:29.838 --> 00:15:33.058

<v Conny>And as you said, right? I mean, the people that want to see it,

00:15:33.158 --> 00:15:36.438

<v Conny>they know it. They already put it in your calendar, in their calendar.

00:15:36.618 --> 00:15:40.558

<v Conny>And okay, maybe they get five more email reminders, but they will already be

00:15:40.558 --> 00:15:43.298

<v Conny>there. And they have the option to just ignore those emails.

00:15:43.618 --> 00:15:47.458

<v Conny>Whereas the others may need eight to 12 reminders, right?

00:15:48.508 --> 00:15:52.928

<v Conny>Or more to actually hit that button and do the thing.

00:15:52.928 --> 00:15:57.748

<v Doc>How do you i like the way you clean that up when you assume you know you put

00:15:57.748 --> 00:16:03.028

<v Doc>that on you i really like how you cleaned it up connie real good thanks we

00:16:03.028 --> 00:16:04.168

<v Katie>All know what we're thinking

00:16:04.168 --> 00:16:07.388

<v Doc>We know what you meant how

00:16:07.388 --> 00:16:13.108

<v Katie>Do you how do you approach um or think about balancing out your content on social

00:16:13.108 --> 00:16:14.468

<v Katie>media because social media i think is a little,

00:16:14.708 --> 00:16:20.208

<v Katie>it is different than email marketing or landing pages, where I think you can

00:16:20.208 --> 00:16:23.508

<v Katie>be a little bit more repetitive in an email situation.

00:16:23.528 --> 00:16:28.428

<v Katie>Whereas on social media, you know, there's part of it is you're playing to the people.

00:16:28.608 --> 00:16:32.628

<v Katie>Part of it is you're playing to the platform itself. So how do you go approach? How do you approach?

00:16:32.648 --> 00:16:36.508

<v Conny>When you say balancing out, what are you looking for? How do you go balancing.

00:16:36.508 --> 00:16:39.708

<v Katie>Out your content? So say, you know, the majority of people who are watching

00:16:39.708 --> 00:16:43.308

<v Katie>this show are, you know, podcasters are people who are getting into podcasting.

00:16:43.308 --> 00:16:48.448

<v Katie>And so they have regular content that they are obviously trying to get people back to.

00:16:48.668 --> 00:16:52.968

<v Katie>And some portion of that content hopefully includes some form of monetization,

00:16:53.128 --> 00:16:56.168

<v Katie>whether that's they're looking for sponsors or they're looking for people to

00:16:56.168 --> 00:17:00.368

<v Katie>buy as a result of their podcast, or they're like us and they're hoping that

00:17:00.368 --> 00:17:05.288

<v Katie>spending more time with their audience will just keep them top of mind as far

00:17:05.288 --> 00:17:06.628

<v Katie>as tools and services go.

00:17:06.848 --> 00:17:11.228

<v Katie>So how do you approach getting your content out onto social media in a way that's

00:17:11.228 --> 00:17:13.888

<v Katie>not buy my product buy my product buy my product yeah

00:17:13.888 --> 00:17:16.888

<v Conny>Check out yeah because nobody likes that right if every one

00:17:16.888 --> 00:17:19.868

<v Conny>of your posts is a sales post that becomes icky

00:17:19.868 --> 00:17:22.988

<v Conny>at some point um i'd say there is a balance between

00:17:22.988 --> 00:17:25.768

<v Conny>educational content because i mean in the

00:17:25.768 --> 00:17:28.568

<v Conny>end you still want to position yourself as the expert right

00:17:28.568 --> 00:17:32.228

<v Conny>if you're talking about something we're on this podcast here right now like

00:17:32.228 --> 00:17:36.088

<v Conny>i'm not here to sell sell sell i'm here to educate around you know who am i

00:17:36.088 --> 00:17:40.628

<v Conny>what are we doing like who is this even for and how can you use social media

00:17:40.628 --> 00:17:45.188

<v Conny>to create an income okay so then you educate maybe at some point you want to

00:17:45.188 --> 00:17:46.608

<v Conny>have something relatable in there,

00:17:47.185 --> 00:17:50.965

<v Conny>right where you know your or at least first of all you should know your audience.

00:17:51.785 --> 00:17:54.925

<v Conny>Maybe let's start there you should know who your audience is

00:17:54.925 --> 00:17:58.165

<v Conny>what your clients are what are their interests

00:17:58.165 --> 00:18:00.925

<v Conny>what are their needs what do they struggle with what

00:18:00.925 --> 00:18:03.625

<v Conny>kind of problems they have uh do they like coffee do

00:18:03.625 --> 00:18:06.425

<v Conny>they like orange juice right and you can literally find those things out

00:18:06.425 --> 00:18:09.205

<v Conny>by even putting that in your stories and say hey enjoying my

00:18:09.205 --> 00:18:11.985

<v Conny>morning latte do you do that

00:18:11.985 --> 00:18:14.945

<v Conny>too right you can figure out what they like and what they don't like

00:18:14.945 --> 00:18:18.145

<v Conny>and then you can so to say speak their language so you create

00:18:18.145 --> 00:18:20.865

<v Conny>that no love and trust factor with them and then

00:18:20.865 --> 00:18:24.165

<v Conny>yeah once in a while you can have a more salesy post

00:18:24.165 --> 00:18:26.905

<v Conny>in there but i would honestly stay away a little bit

00:18:26.905 --> 00:18:29.625

<v Conny>from that and just say hey if you're interested in that

00:18:29.625 --> 00:18:35.085

<v Conny>maybe check out my link in bio or maybe um if you agree with this drop a heart

00:18:35.085 --> 00:18:40.225

<v Conny>like bring engagement to the table bring something that they can resonate with

00:18:40.225 --> 00:18:45.105

<v Conny>or you can always drop one of those um create a reel and then shared with a

00:18:45.105 --> 00:18:47.105

<v Conny>friend or shared with that,

00:18:47.125 --> 00:18:50.285

<v Conny>that podcaster that has this problem as well.

00:18:50.445 --> 00:18:55.325

<v Conny>Something that, that speaks to them, um, so that you truly engage with them

00:18:55.325 --> 00:18:59.265

<v Conny>and you capture their attention so that actually, you know, like makes sense.

00:18:59.265 --> 00:19:01.525

<v Conny>And we're not just posting the same over and over and over.

00:19:02.876 --> 00:19:06.216

<v Doc>Absolutely like it like it all right

00:19:06.216 --> 00:19:14.416

<v Doc>so here's a good one what makes your clip or this is a common question that

00:19:14.416 --> 00:19:20.016

<v Doc>came up during leap like i'm posting this stuff and nobody's watching so i'm

00:19:20.016 --> 00:19:23.376

<v Doc>wondering if you have a nicer answer than mine which is it's not

00:19:23.376 --> 00:19:26.376

<v Conny>Good i mean the question is like who's who's nobody right because

00:19:26.376 --> 00:19:29.236

<v Conny>i feel like in a time of social media

00:19:29.236 --> 00:19:32.156

<v Conny>where everyone is so obsessed with the view

00:19:32.156 --> 00:19:35.316

<v Conny>count and the likes and the shares and whatnot yes

00:19:35.316 --> 00:19:38.656

<v Conny>and in one way you want to keep track of that in your analytics but

00:19:38.656 --> 00:19:41.496

<v Conny>if you tell me that oh my god only 200 people watch

00:19:41.496 --> 00:19:44.436

<v Conny>my reel it's like okay like when was

00:19:44.436 --> 00:19:47.336

<v Conny>the last time that you sat on your couch at home and talked to 200

00:19:47.336 --> 00:19:50.596

<v Conny>people around the world like in your bathroom probably

00:19:50.596 --> 00:19:53.496

<v Conny>right like that's 400 eyeballs that literally looked at

00:19:53.496 --> 00:19:56.696

<v Conny>your content so you can't tell me that it's not being watched like

00:19:56.696 --> 00:19:59.536

<v Conny>maybe you need to tweak something maybe there is something that needs

00:19:59.536 --> 00:20:02.336

<v Conny>to be different but also keep in

00:20:02.336 --> 00:20:06.216

<v Conny>mind like what's the time that you're actually looking at the view card is this

00:20:06.216 --> 00:20:10.876

<v Conny>like an hour later are we the person that's like oh my god i created something

00:20:10.876 --> 00:20:14.756

<v Conny>where is it did everybody like it yet right i mean are we checking every five

00:20:14.756 --> 00:20:22.096

<v Conny>minutes or do you check a week later and that thing's actually growing um yeah just.

00:20:22.096 --> 00:20:27.336

<v Doc>Just detach validating that because i was like what happens if 200 people came to your living room?

00:20:27.816 --> 00:20:32.456

<v Doc>Like, that's exactly, I love that. That's a party. I think it would freak people out, right?

00:20:32.676 --> 00:20:39.856

<v Doc>Yeah. And well, it's also a little bit mean to think that those 200 people don't count.

00:20:40.236 --> 00:20:44.236

<v Doc>Uh-huh. Especially, you're trying to build an audience, the first thing you

00:20:44.236 --> 00:20:49.276

<v Doc>don't want to do is not value the ones that you have, because they will pick up on it.

00:20:49.576 --> 00:20:52.096

<v Doc>Really, sooner or later, they'll pick up on it. We've all been.

00:20:52.156 --> 00:20:53.116

<v Conny>Yeah, yeah.

00:20:54.684 --> 00:20:58.704

<v Conny>I mean, I love what you just said there, because, you know, if 200 people literally

00:20:58.704 --> 00:21:03.324

<v Conny>watch that, and let's say out of those 220 are extremely interested.

00:21:03.864 --> 00:21:05.664

<v Conny>Yeah, that's phenomenal.

00:21:06.804 --> 00:21:10.184

<v Katie>Yeah. Yeah. I think we need to tell ourselves a different story when it comes

00:21:10.184 --> 00:21:11.324

<v Katie>to all these vanity metrics.

00:21:11.524 --> 00:21:17.724

<v Katie>We all sort of have numbers in our head that are likely way higher than what

00:21:17.724 --> 00:21:21.384

<v Katie>they should be or need to be in order to be successful.

00:21:21.624 --> 00:21:26.484

<v Katie>There are people who are able to monetize really small audiences and be able

00:21:26.484 --> 00:21:28.564

<v Katie>to do it in really like, quote unquote,

00:21:28.804 --> 00:21:33.324

<v Katie>small audiences and are able to do it in really incredible ways by really understanding

00:21:33.324 --> 00:21:40.864

<v Katie>who their audience is and by creating offers and programs and things that are

00:21:40.864 --> 00:21:42.144

<v Katie>of value to their audience.

00:21:42.324 --> 00:21:45.804

<v Katie>So I think I love that you've come at this from audience first,

00:21:45.944 --> 00:21:49.264

<v Katie>community first, because that's really has been like the thread that has gone

00:21:49.264 --> 00:21:53.084

<v Katie>through everything that we've been hearing and talking about over the last year,

00:21:53.464 --> 00:21:56.684

<v Katie>two years, five years even has been, we really need to like,

00:21:56.824 --> 00:22:03.184

<v Katie>you need to understand like your goals and your goals need to include who are you trying to talk to?

00:22:03.424 --> 00:22:05.804

<v Katie>Who are you trying to connect with? Who are you trying to reach?

00:22:06.004 --> 00:22:09.444

<v Katie>Because without that information, none of those numbers make any difference

00:22:09.444 --> 00:22:13.684

<v Katie>or will give you any accurate insight into where you stand.

00:22:14.664 --> 00:22:24.324

<v Conny>The other part to that is too that your social media front view is just the start, right?

00:22:24.444 --> 00:22:28.104

<v Conny>From there, there might be the messaging in your DMs.

00:22:28.204 --> 00:22:32.584

<v Conny>There might be the captions that really reel them in you still have their email

00:22:32.584 --> 00:22:37.024

<v Conny>and how do you email market to them so just to to say that oh you know i only

00:22:37.024 --> 00:22:41.204

<v Conny>got 200 views it honestly doesn't mean anything because if out of those 200

00:22:41.204 --> 00:22:47.824

<v Conny>as i said 20 sign up for your lead magnet out of those 2010 buy and maybe you upsell it's a good day.

00:22:48.608 --> 00:22:48.968

<v Katie>Yeah.

00:22:49.248 --> 00:22:52.408

<v Doc>Yeah. A hundred percent. So the other thing I think is important to realize

00:22:52.408 --> 00:22:57.988

<v Doc>the window that we see for social media, like you say, now that it is interest

00:22:57.988 --> 00:23:00.448

<v Doc>driven and not follower driven,

00:23:01.728 --> 00:23:05.628

<v Doc>we don't really necessarily, depending on the platform, see how many followers

00:23:05.628 --> 00:23:08.168

<v Doc>people have for the post that you're posting. Right.

00:23:08.368 --> 00:23:10.868

<v Doc>So as you scroll through the post, he's like, that was great.

00:23:11.028 --> 00:23:12.688

<v Doc>That was great. That was great. That was great.

00:23:13.268 --> 00:23:19.048

<v Doc>You might just be seeing the cream of the crop. However, that doesn't establish

00:23:19.048 --> 00:23:21.208

<v Doc>the people that are really on a platform, right?

00:23:21.368 --> 00:23:24.588

<v Doc>So in other words, I'll pick IG because that's one where you don't get to instantly

00:23:24.588 --> 00:23:26.568

<v Doc>see where the followers are.

00:23:26.728 --> 00:23:31.668

<v Doc>If you go through 100 posts, you assume that every one of those people have

00:23:31.668 --> 00:23:35.628

<v Doc>40, 50,000 or more because they seem popular.

00:23:35.808 --> 00:23:39.428

<v Doc>But if you were to stop and open every one of those, you'll find many of those

00:23:39.428 --> 00:23:42.308

<v Doc>are four and 5,000 like yourself or maybe even less.

00:23:42.308 --> 00:23:45.248

<v Doc>But also you're not thinking about

00:23:45.248 --> 00:23:48.168

<v Doc>the post that you aren't seeing because the interest graph

00:23:48.168 --> 00:23:51.948

<v Doc>is showing you what you're interested in so katie opens hers up there's going

00:23:51.948 --> 00:23:59.948

<v Doc>to be chickens ducks books crochets uh old canadian tv shows and then you know

00:23:59.948 --> 00:24:05.268

<v Doc>content creation stuff right she's not going to see what i see which is japan

00:24:05.268 --> 00:24:07.908

<v Doc>whiskey japan whiskey japan whiskey japan whiskey you,

00:24:08.348 --> 00:24:12.688

<v Doc>Manchester United, Netherlands National Team, Hub, Holland Hub you know,

00:24:12.848 --> 00:24:16.708

<v Doc>World Cup, things of that nature that's basically, oh yeah, F1 right,

00:24:16.968 --> 00:24:22.948

<v Doc>I'm not going to say anything else so considering that F1 and Premier League football,

00:24:23.268 --> 00:24:26.688

<v Doc>World Cup football is one of my favorite things, all of the people that post

00:24:26.688 --> 00:24:31.168

<v Doc>on that topic have millions of followers because that's the topic

00:24:31.748 --> 00:24:37.008

<v Doc>Right, but I'm not going to see posts from the Manchester United fan with 10.

00:24:37.188 --> 00:24:40.888

<v Doc>So I assume that I'm doing bad because I only have 6,000.

00:24:41.068 --> 00:24:45.948

<v Doc>No, you're not. You're only looking at a crust of the 2 billion people on IG.

00:24:46.648 --> 00:24:53.128

<v Doc>So you are probably in the same exact line as everybody else who you think that

00:24:53.128 --> 00:24:55.728

<v Doc>are passing you. So, yeah, sorry.

00:24:56.588 --> 00:24:59.468

<v Conny>No, completely agree, right? I mean, that's just the thing.

00:24:59.608 --> 00:25:02.648

<v Conny>And the algorithm shows you what you're interested in

00:25:02.648 --> 00:25:05.408

<v Conny>it shows you what you maybe liked in the past the

00:25:05.408 --> 00:25:08.768

<v Conny>moment you watch a reel for like more than two split seconds then

00:25:08.768 --> 00:25:11.728

<v Conny>you know it's like oh she liked that oh we should share show

00:25:11.728 --> 00:25:15.408

<v Conny>her more of that and all of a sudden your feed is is filled

00:25:15.408 --> 00:25:18.488

<v Conny>with exactly that and so that's where

00:25:18.488 --> 00:25:21.908

<v Conny>i think it's so important to have the mindset and

00:25:21.908 --> 00:25:26.148

<v Conny>have the right thoughts behind what you're posting because i can easily compare

00:25:26.148 --> 00:25:30.768

<v Conny>myself to alex samosi or to russell brunson and say oh my god i'm doing so bad

00:25:30.768 --> 00:25:35.588

<v Conny>like you know it's not worth it i should stop now but first of all like what's

00:25:35.588 --> 00:25:41.208

<v Conny>their runway when did they start like how did they start and i think honestly a great comparison here,

00:25:41.893 --> 00:25:44.633

<v Conny>and this is something that i've been hearing over and over from

00:25:44.633 --> 00:25:47.613

<v Conny>some of my customers in the area they're like oh i want to be like gary v

00:25:47.613 --> 00:25:50.753

<v Conny>gary venichuk was like do you really

00:25:50.753 --> 00:25:53.733

<v Conny>because do you know that gary v 12 to 15

00:25:53.733 --> 00:25:56.733

<v Conny>years ago posted 15 times about wine on

00:25:56.733 --> 00:26:00.053

<v Conny>twitter and had like one likes out of those 15 posts

00:26:00.053 --> 00:26:05.073

<v Conny>do you know that he put in all that sweat equity and all that content he has

00:26:05.073 --> 00:26:10.273

<v Conny>more than 10 000 posts out there on his instagram and yes right now he's huge

00:26:10.273 --> 00:26:14.213

<v Conny>but honestly you don't want to be like him because if you have a 15-year runway

00:26:14.213 --> 00:26:17.553

<v Conny>to get to where he is right now okay we can do that we can we can get you there

00:26:17.553 --> 00:26:19.553

<v Conny>but you probably want that a little quicker.

00:26:21.073 --> 00:26:23.913

<v Conny>Yeah yeah but he never stopped and

00:26:23.913 --> 00:26:26.633

<v Conny>i think that's the more important part right because so many

00:26:26.633 --> 00:26:29.453

<v Conny>times people try something they they

00:26:29.453 --> 00:26:32.153

<v Conny>want to dabble around a little bit and they're like oh let me

00:26:32.153 --> 00:26:35.013

<v Conny>just do that for a little bit um make money

00:26:35.013 --> 00:26:38.253

<v Conny>quick but it's like no we're not here for the quick get

00:26:38.253 --> 00:26:42.793

<v Conny>rich quick scheme right we're here to actually monetize what you love what you

00:26:42.793 --> 00:26:47.093

<v Conny>want to share with more people and you can't tell me that that doesn't make

00:26:47.093 --> 00:26:50.953

<v Conny>you happy because i mean it's the most fulfilling thing ever i mean i love talking

00:26:50.953 --> 00:26:58.013

<v Conny>about this and i love educating about social media so yeah like i'm in it for the long end you.

00:26:58.013 --> 00:27:00.913

<v Doc>Know everybody who's heard him say you need to do 15 to

00:27:00.913 --> 00:27:03.853

<v Doc>30 posts a day immediately turned him off and

00:27:03.853 --> 00:27:07.013

<v Doc>or went to social media and go oh he's just toxic also

00:27:07.013 --> 00:27:10.333

<v Doc>no he's telling you what you need to do but

00:27:10.333 --> 00:27:13.373

<v Doc>they didn't like that answer so they skipped they went to somebody else and

00:27:13.373 --> 00:27:17.873

<v Doc>that proved like you said in the very beginning those people who did that not

00:27:17.873 --> 00:27:21.413

<v Doc>his people the people who listened to him and went that way his people so he

00:27:21.413 --> 00:27:25.533

<v Doc>didn't care and yeah literally one of my favorite people in the planet because

00:27:25.533 --> 00:27:28.733

<v Doc>he made a video about a wine that i worked on way back in wine library tv

00:27:28.733 --> 00:27:31.513

<v Conny>Nice personal.

00:27:31.513 --> 00:27:33.753

<v Katie>Connection it matters the personal connection matters

00:27:35.240 --> 00:27:37.220

<v Katie>All right. I'd love to know what

00:27:37.220 --> 00:27:41.740

<v Katie>are the most realistic and actionable monetization paths for podcasters.

00:27:41.920 --> 00:27:44.800

<v Katie>So what are some of the paths that people should be looking at?

00:27:44.960 --> 00:27:49.680

<v Katie>If we're bought in on staying the course and I'm turning this into something

00:27:49.680 --> 00:27:51.780

<v Katie>profitable long term, where should we start?

00:27:51.780 --> 00:27:54.760

<v Conny>Right okay so you have your podcast right now

00:27:54.760 --> 00:27:58.160

<v Conny>so if you have a podcast obviously long form from

00:27:58.160 --> 00:28:01.440

<v Conny>there like this is being recorded right now drop it

00:28:01.440 --> 00:28:04.320

<v Conny>in a software and create short form content out

00:28:04.320 --> 00:28:08.380

<v Conny>of it there are literally plenty of softwares out there that do that by you

00:28:08.380 --> 00:28:13.120

<v Conny>uploading it click up a button 10 minutes later it will give you between 5 and

00:28:13.120 --> 00:28:19.160

<v Conny>20 clips that show you first of all the areas where you spoke the best and there

00:28:19.160 --> 00:28:22.720

<v Conny>was not a couple of loops.

00:28:23.600 --> 00:28:25.640

<v Conny>Right? So those are all edited out already.

00:28:26.180 --> 00:28:28.960

<v Conny>There are different ones where it shows one speaker on the top,

00:28:29.080 --> 00:28:33.840

<v Conny>one on the bottom, and depending on who speaks, it changes. It has the captions in the middle already.

00:28:34.500 --> 00:28:39.200

<v Conny>Love that, right? I mean, it literally does all the work for you because in 2025,

00:28:39.200 --> 00:28:41.980

<v Conny>you definitely don't want to work harder but smarter on

00:28:41.980 --> 00:28:44.840

<v Conny>this and there's plenty of ai where you can take this

00:28:44.840 --> 00:28:47.560

<v Conny>drop it in it creates them for you and then

00:28:47.560 --> 00:28:50.520

<v Conny>afterwards you can plug them into your instagram into your social

00:28:50.520 --> 00:28:53.200

<v Conny>media tiktok whatever it might be so that's always a

00:28:53.200 --> 00:28:56.080

<v Conny>great way and it is one of those ways where you

00:28:56.080 --> 00:28:59.600

<v Conny>know you want to in the end be able to create or

00:28:59.600 --> 00:29:02.380

<v Conny>to to create less but use what

00:29:02.380 --> 00:29:05.820

<v Conny>you have and reuse it and recycle it like

00:29:05.820 --> 00:29:08.680

<v Conny>maybe your podcast turns into maybe there's

00:29:08.680 --> 00:29:11.620

<v Conny>really good information here and there and you turn that into a

00:29:11.620 --> 00:29:14.380

<v Conny>mini course and you add on maybe you turn it

00:29:14.380 --> 00:29:17.640

<v Conny>into an ebook maybe you turn it into a um

00:29:17.640 --> 00:29:21.300

<v Conny>digital product of some sort and as

00:29:21.300 --> 00:29:24.280

<v Conny>i said earlier right from there maybe you add affiliate

00:29:24.280 --> 00:29:27.060

<v Conny>links into it where we talk about hey this is the best

00:29:27.060 --> 00:29:29.840

<v Conny>mic that you should actually use and you know i should use

00:29:29.840 --> 00:29:33.060

<v Conny>a different one maybe maybe this

00:29:33.060 --> 00:29:35.800

<v Conny>is um you know a really good software that i

00:29:35.800 --> 00:29:39.360

<v Conny>would recommend you using such as ecamm for your

00:29:39.360 --> 00:29:43.800

<v Conny>podcast or for your recordings or for whatever you do out there so that's where

00:29:43.800 --> 00:29:49.460

<v Conny>you can reuse content and actually work less because you already created it

00:29:49.460 --> 00:29:53.080

<v Conny>like there's there's no need in creating something over and over and over just

00:29:53.080 --> 00:29:57.760

<v Conny>to get it perfect i mean just get it out there done is better than perfect and you know,

00:30:00.465 --> 00:30:01.765

<v Conny>yeah software is your friend.

00:30:01.765 --> 00:30:04.725

<v Katie>We have this friend uh shout out to

00:30:04.725 --> 00:30:07.465

<v Katie>to jeff c who does a show uh for us

00:30:07.465 --> 00:30:10.565

<v Katie>called social media news live and he is like

00:30:10.565 --> 00:30:13.285

<v Katie>a wizard at this i every time i think we're getting

00:30:13.285 --> 00:30:16.145

<v Katie>better he's just like off and running where he he takes those

00:30:16.145 --> 00:30:19.145

<v Katie>clips exactly as you just said he puts them through x

00:30:19.145 --> 00:30:22.065

<v Katie>and they and other platforms but in this particular

00:30:22.065 --> 00:30:24.745

<v Katie>instance they go through x and they i mean

00:30:24.745 --> 00:30:27.605

<v Katie>he must do what doc like two or three a day like it's

00:30:27.605 --> 00:30:30.325

<v Katie>and they're just on repeat like the same one will come back up again you know

00:30:30.325 --> 00:30:33.485

<v Katie>in a couple weeks because he's got this huge you know bank of

00:30:33.485 --> 00:30:36.345

<v Katie>videos because he's done so many episodes of his show at this point

00:30:36.345 --> 00:30:39.505

<v Katie>and they like i like i've

00:30:39.505 --> 00:30:42.425

<v Katie>i've seen most of the episodes and i still see

00:30:42.425 --> 00:30:45.045

<v Katie>the clips and i'm like oh right i should check what jeff's up to like or i'll

00:30:45.045 --> 00:30:47.905

<v Katie>watch the clip all the way through and it's a valuable information that i had

00:30:47.905 --> 00:30:51.425

<v Katie>like forgotten about or maybe you know it reminds me that i need to check in

00:30:51.425 --> 00:30:55.425

<v Katie>with whoever his guest was on the show that day so it like it even as someone

00:30:55.425 --> 00:30:58.785

<v Katie>who has already consumed that content is already a fan of the show.

00:30:58.945 --> 00:31:00.645

<v Katie>Like it's just a fantastic reminder.

00:31:00.805 --> 00:31:04.045

<v Katie>But if you had come to me and said, Hey, Katie, I need you to post,

00:31:04.185 --> 00:31:07.785

<v Katie>you know, 95 times a week on X with your show.

00:31:07.885 --> 00:31:10.165

<v Katie>That would feel huge.

00:31:10.685 --> 00:31:13.385

<v Conny>But what you just said that was so important, right? Like he,

00:31:13.425 --> 00:31:16.105

<v Conny>he uses them because you have such a big content bank.

00:31:16.245 --> 00:31:20.805

<v Conny>You have all these podcasts, you have all of that. You can have so many of those videos.

00:31:20.985 --> 00:31:23.645

<v Conny>But the other thing is people always think oh i need

00:31:23.645 --> 00:31:26.465

<v Conny>to create something new i need to stay on top of trends i need

00:31:26.465 --> 00:31:29.165

<v Conny>to stay on top of this and you know nobody wants to see

00:31:29.165 --> 00:31:31.885

<v Conny>it again so first of all based on literary psychology and this

00:31:31.885 --> 00:31:34.565

<v Conny>is because i have a neuroscience background as well and i'm

00:31:34.565 --> 00:31:38.445

<v Conny>really into that stuff like just because you watch and listen to this one time

00:31:38.445 --> 00:31:43.285

<v Conny>does not mean you're absorbing it like you sometimes need to watch it over and

00:31:43.285 --> 00:31:47.205

<v Conny>over and so we are sharing a lot of information right now if you watch just

00:31:47.205 --> 00:31:52.245

<v Conny>a short clip of that again maybe then it sinks in and And then the other thing is,

00:31:52.365 --> 00:31:57.525

<v Conny>okay, go back to your analytics for 30 days and just look what performed well out of the content,

00:31:57.865 --> 00:32:00.045

<v Conny>the shorts that you created out of your podcast.

00:32:00.405 --> 00:32:03.125

<v Conny>Take the best five to 10. Post them again.

00:32:04.327 --> 00:32:08.507

<v Conny>No, no harm, no foul in that, because just as Doc was saying, right?

00:32:10.447 --> 00:32:13.847

<v Conny>Who assumes that your entire audience already saw that? Like,

00:32:14.047 --> 00:32:16.407

<v Conny>no, like they haven't posted again.

00:32:16.747 --> 00:32:19.747

<v Conny>And if they see it again, if they have indeed seen it before,

00:32:19.967 --> 00:32:22.407

<v Conny>then they're like, oh, yeah, that's something I should do.

00:32:22.547 --> 00:32:24.987

<v Conny>Because even though I saw it twice, now I still haven't done it.

00:32:25.367 --> 00:32:28.347

<v Katie>Or they share it with a friend. I'm like, I'm notorious for that.

00:32:28.467 --> 00:32:31.667

<v Katie>Like, I've seen it. I enjoyed the episode and then I see the clip come up and

00:32:31.667 --> 00:32:34.587

<v Katie>I'm like, oh yeah, I was going to send that over to a friend.

00:32:34.747 --> 00:32:39.287

<v Katie>So yeah, I think it feels weird.

00:32:39.507 --> 00:32:43.307

<v Katie>It feels like you are doing it too much because exactly as Doc was saying,

00:32:43.487 --> 00:32:45.967

<v Katie>that we assume that everyone sees it.

00:32:46.067 --> 00:32:50.227

<v Katie>But these days, less and less and less and less people are actually seeing your

00:32:50.227 --> 00:32:52.667

<v Katie>content on all the different social platforms.

00:32:52.867 --> 00:32:54.987

<v Katie>So it's an important time for it, for sure.

00:32:55.707 --> 00:32:58.627

<v Doc>This is why i constantly say it everybody gets

00:32:58.627 --> 00:33:03.047

<v Doc>mad at me feelings are not facts

00:33:03.047 --> 00:33:05.947

<v Doc>they just ain't this is why you gotta not have

00:33:05.947 --> 00:33:09.227

<v Doc>them just they're they're useless they're messing you up um

00:33:09.227 --> 00:33:12.507

<v Doc>this is really really cool completely side

00:33:12.507 --> 00:33:15.947

<v Doc>adjacent who's your favorite uh brain writer like

00:33:15.947 --> 00:33:18.807

<v Doc>daniel caught him in like i i don't know i didn't go to neuroscience school

00:33:18.807 --> 00:33:22.647

<v Doc>but i love the brain i love to study it and i got addicted when i was a kid

00:33:22.647 --> 00:33:26.467

<v Doc>and somebody says we only use 10 of the brain that's crazy I was like well I

00:33:26.467 --> 00:33:30.667

<v Doc>want to use 50% so let me go figure this out and so I have been addicted to

00:33:30.667 --> 00:33:33.407

<v Doc>like you know sort of brainwriters so who's your favorite brainwriter

00:33:34.296 --> 00:33:38.776

<v Conny>Man, I can't even answer that. I have an entire bookshelf over here of stuff and I'm like, hmm.

00:33:41.536 --> 00:33:44.396

<v Conny>But you know what? I don't think I have a favorite brain writer.

00:33:44.656 --> 00:33:49.156

<v Conny>I'm just really getting into like, okay, like which part of the brain does what?

00:33:49.296 --> 00:33:52.336

<v Conny>Like, why are we so stuck in like comparison?

00:33:52.556 --> 00:33:56.456

<v Conny>Why are we afraid to step out? Because the people that I typically work with,

00:33:56.596 --> 00:33:58.176

<v Conny>they are right now in a nine to five.

00:33:58.396 --> 00:34:01.136

<v Conny>They are doing a job that they are most likely miserable in.

00:34:01.136 --> 00:34:07.916

<v Conny>And so yet while that is all true they are so afraid to step out of that comfort

00:34:07.916 --> 00:34:11.976

<v Conny>zone and do something new and so that's really the the part of the brain science

00:34:11.976 --> 00:34:13.536

<v Conny>that i really enjoy because,

00:34:14.036 --> 00:34:18.076

<v Conny>so the the psychology behind that is right we we want to stay with the herd

00:34:18.076 --> 00:34:21.956

<v Conny>right here's the herd here we if we're with the herd everything's safe if we

00:34:21.956 --> 00:34:25.696

<v Conny>have the job everything is safe if i'm out here doing my own thing on social

00:34:25.696 --> 00:34:28.996

<v Conny>media first of all they're going to judge me and then the sable two tiger is

00:34:28.996 --> 00:34:31.156

<v Conny>going to come and it's going to eat me and I'm going to be dead.

00:34:31.596 --> 00:34:36.396

<v Conny>Meanwhile, that thing doesn't exist anymore. And I might die from judgment from

00:34:36.396 --> 00:34:39.136

<v Conny>others if I let them actually get to me.

00:34:39.336 --> 00:34:42.936

<v Conny>But reality is like, I am totally safe out here and I'm probably happier.

00:34:43.156 --> 00:34:48.476

<v Conny>So the question is more like, how can we overcome all that procrastination that's

00:34:48.476 --> 00:34:51.736

<v Conny>holding us back, that feeling of, oh my God, I'm going to fail.

00:34:52.256 --> 00:34:55.676

<v Conny>As I always say, fail is first attempt in learning and

00:34:55.676 --> 00:34:58.616

<v Conny>fear is false evidence appearing real i mean these two

00:34:58.616 --> 00:35:01.516

<v Conny>like i live by i live by those and it's

00:35:01.516 --> 00:35:04.316

<v Conny>so true like people just they're so afraid of

00:35:04.316 --> 00:35:09.556

<v Conny>trying something new or putting themselves out there just because they are overthinking

00:35:09.556 --> 00:35:14.016

<v Conny>and they're afraid of the judgment of others okay then the question is how how

00:35:14.016 --> 00:35:17.736

<v Conny>does this go right if you are literally miserable in your job right now and

00:35:17.736 --> 00:35:22.076

<v Conny>you're afraid of the judgment what would you rather do try something on your

00:35:22.076 --> 00:35:23.616

<v Conny>own, put yourself out there.

00:35:24.619 --> 00:35:29.799

<v Conny>Do it until it's until you succeed or stay miserable and complain like everyone

00:35:29.799 --> 00:35:34.299

<v Conny>else and just die already let's just get dramatic here.

00:35:34.299 --> 00:35:37.079

<v Doc>Nice i i just i put a

00:35:37.079 --> 00:35:40.059

<v Doc>link in the chat for anybody who cares one of my favorite brain books

00:35:40.059 --> 00:35:45.519

<v Doc>is seven and a half lessons about the brain um it's paid lisa freeman something

00:35:45.519 --> 00:35:50.159

<v Doc>something i shouldn't know the name of this anyway um credible book like i just

00:35:50.159 --> 00:35:53.839

<v Doc>absolutely love these so that's something that i'm super super into And now

00:35:53.839 --> 00:35:57.199

<v Doc>I'm into the courage to be disliked because, yeah, you know,

00:35:57.259 --> 00:35:58.119

<v Doc>me and everything in Japan.

00:35:58.419 --> 00:36:00.619

<v Doc>Everything in Japan is automatic in my brain.

00:36:03.819 --> 00:36:04.979

<v Doc>All right, let's go.

00:36:06.019 --> 00:36:08.159

<v Katie>The title of that one is What Did You Say?

00:36:10.939 --> 00:36:14.579

<v Doc>I just said, like, this is sort of like this is the way in a sense.

00:36:14.719 --> 00:36:16.359

<v Doc>Like, this is how I do it. So, yeah.

00:36:16.839 --> 00:36:17.099

<v Katie>Nice.

00:36:18.819 --> 00:36:19.179

<v Conny>Respect.

00:36:20.779 --> 00:36:24.719

<v Doc>Thank you. Thank you. I just love what you say. Cause it's so the,

00:36:24.719 --> 00:36:27.019

<v Doc>the comparison thing, it's really, it's really nuts.

00:36:27.179 --> 00:36:31.039

<v Doc>And you, you have to ask yourself, like, why, why do we do this?

00:36:31.119 --> 00:36:34.859

<v Doc>And I often sometimes even like when I see a bunch of dogs or a bunch of cats

00:36:34.859 --> 00:36:39.719

<v Doc>or animals, I wonder if they do, if they do that, you know, like if they have

00:36:39.719 --> 00:36:42.639

<v Doc>that same sort of thing, or is this just something that's unique to us?

00:36:42.979 --> 00:36:46.959

<v Doc>Because it is probably one of the most crushing things to humans.

00:36:47.359 --> 00:36:50.179

<v Doc>And you mentioned it earlier, like, what was that

00:36:50.179 --> 00:36:53.039

<v Doc>person's runway for them to be where

00:36:53.039 --> 00:36:55.879

<v Doc>they are for you to think that you can't get

00:36:55.879 --> 00:36:59.279

<v Doc>there you might be better and the

00:36:59.279 --> 00:37:02.739

<v Doc>reason why we have an iphone is

00:37:02.739 --> 00:37:06.419

<v Doc>because steve was crazy enough to look at 245 different

00:37:06.419 --> 00:37:09.159

<v Doc>other phones out there and went like nah that's not it

00:37:09.159 --> 00:37:12.119

<v Doc>let me do this and the reason why we have an

00:37:12.119 --> 00:37:14.799

<v Doc>android phone is somebody said well steve's way

00:37:14.799 --> 00:37:19.799

<v Doc>was cool but what if we made it more available to people who want to do this

00:37:19.799 --> 00:37:24.259

<v Doc>or people who just hate apple like what if we did that and then okay so that

00:37:24.259 --> 00:37:29.399

<v Doc>worked you know so you probably are sitting on a gold mine and freaking yourself

00:37:29.399 --> 00:37:33.239

<v Doc>out for nothing and the person that you're comparing you to they don't know you

00:37:34.099 --> 00:37:36.759

<v Doc>yeah yeah it's kind of crazy i

00:37:36.759 --> 00:37:39.559

<v Conny>Know oh it's absolutely crazy i mean the the mind can

00:37:39.559 --> 00:37:43.679

<v Conny>drive you absolutely nuts and here's a funny story that i mean this is unrelated

00:37:43.679 --> 00:37:49.819

<v Conny>but it it totally plays into this topic so when i started out um i invested

00:37:49.819 --> 00:37:53.979

<v Conny>in my my first mentor i felt good about the investment i felt really good really

00:37:53.979 --> 00:37:56.839

<v Conny>confident ten thousand dollars okay big investment but still i.

00:37:59.035 --> 00:38:03.415

<v Conny>All good. Then from there, we did a kitchen remodel and our kitchen broke and

00:38:03.415 --> 00:38:08.315

<v Conny>the backsplash fell onto the countertop, fell onto the stovetop, everything broke.

00:38:08.455 --> 00:38:11.035

<v Conny>And all of a sudden there was another 10K in expenses.

00:38:11.355 --> 00:38:14.975

<v Conny>And then one of the companies wanted to sue us. And then all of a sudden all

00:38:14.975 --> 00:38:18.835

<v Conny>this money added up and my mind went into absolute scarcity.

00:38:19.315 --> 00:38:22.215

<v Conny>And I went down the rabbit hole of like, oh my God, oh my God,

00:38:22.335 --> 00:38:23.215

<v Conny>everything's falling apart.

00:38:23.355 --> 00:38:26.295

<v Conny>We're going to lose the house and it was

00:38:26.295 --> 00:38:29.275

<v Conny>just a negative spiral that took me so far

00:38:29.275 --> 00:38:32.395

<v Conny>down and then i was like okay wait a moment like can

00:38:32.395 --> 00:38:35.255

<v Conny>they actually sue us for what they sent this email about and

00:38:35.255 --> 00:38:38.175

<v Conny>i was like wait wait wait this sounds fishy i was like okay that's

00:38:38.175 --> 00:38:41.055

<v Conny>not even real like that was literally a threat that they did also not

00:38:41.055 --> 00:38:44.295

<v Conny>cool but i realized like my mind was just off

00:38:44.295 --> 00:38:47.375

<v Conny>the rails completely losing it in that

00:38:47.375 --> 00:38:50.635

<v Conny>scarcity loop of like everything's going down everything's horrible

00:38:50.635 --> 00:38:53.775

<v Conny>i just invested how horrible was that i should have never done that and

00:38:53.775 --> 00:38:56.495

<v Conny>i was like no like i stand behind that this was

00:38:56.495 --> 00:38:59.155

<v Conny>a good investment like the companies they were

00:38:59.155 --> 00:39:02.375

<v Conny>shitty but side story right and um your

00:39:02.375 --> 00:39:06.515

<v Conny>mind will control you if you are not controlling it which is so important that

00:39:06.515 --> 00:39:10.235

<v Conny>you maybe it's you know whatever works for people maybe it is meditation maybe

00:39:10.235 --> 00:39:13.855

<v Conny>it's visualization maybe it's writing out your negative thoughts maybe it's

00:39:13.855 --> 00:39:18.315

<v Conny>gratitude practice i mean i love bob proctor like one of my favorite people

00:39:18.315 --> 00:39:19.735

<v Conny>where he always said, you know,

00:39:19.855 --> 00:39:22.915

<v Conny>be grateful for 10 things, um, every day,

00:39:23.455 --> 00:39:26.735

<v Conny>send love to three people you hate and ask for guidance for five minutes.

00:39:27.355 --> 00:39:32.075

<v Conny>I mean, that right there is magic. That is magic.

00:39:32.435 --> 00:39:34.595

<v Doc>I got to send some love to Jeremy and Louise then.

00:39:35.815 --> 00:39:36.695

<v Katie>Stop it.

00:39:39.275 --> 00:39:41.755

<v Doc>I was like, she said all these things that you could do to coach.

00:39:41.855 --> 00:39:44.975

<v Doc>She didn't say anything about the single mode doc. I guess I'm going to,

00:39:44.975 --> 00:39:46.015

<v Doc>I'm going to stop that one.

00:39:49.150 --> 00:39:53.430

<v Katie>Oh, do you have, so I'm trying to think about, um,

00:39:54.050 --> 00:39:56.970

<v Katie>about kind of our average, I shouldn't say average, but like our,

00:39:57.110 --> 00:40:01.030

<v Katie>our group of podcasters and even putting like in my, in my own mind,

00:40:01.250 --> 00:40:05.710

<v Katie>how do you think through coming up with your first offer?

00:40:05.890 --> 00:40:09.330

<v Katie>So, you know, maybe they're out creating content, they're building their show

00:40:09.330 --> 00:40:12.370

<v Katie>and they're, you know, and they're helping people and they're teaching people.

00:40:12.550 --> 00:40:16.450

<v Katie>How do you go about thinking through like, okay, you know, what is,

00:40:16.450 --> 00:40:20.970

<v Katie>what is that thing that I could sell if it's not a sponsorship or it's not,

00:40:21.070 --> 00:40:23.510

<v Katie>you know, one of those things, right? Maybe it's not affiliate marketing.

00:40:23.670 --> 00:40:28.130

<v Katie>So not the two kind of obvious options out there. What are some ways that people

00:40:28.130 --> 00:40:30.390

<v Katie>can think about what's sellable in their content?

00:40:30.970 --> 00:40:34.730

<v Conny>So I'm a huge fan of creating your own offers, first of all,

00:40:34.810 --> 00:40:38.450

<v Conny>because reselling stuff does not work that well. I mean, you are not connected

00:40:38.450 --> 00:40:39.810

<v Conny>to it, like create your own.

00:40:39.970 --> 00:40:44.880

<v Conny>It's not as hard you think and this question is amazing because the answer is

00:40:44.880 --> 00:40:49.300

<v Conny>ask them simply ask them like literally,

00:40:50.080 --> 00:40:55.800

<v Conny>so here you are on social media okay or on your podcast or if you stream it to youtube,

00:40:56.560 --> 00:40:59.540

<v Conny>drop right there hey what is it that you really want

00:40:59.540 --> 00:41:02.560

<v Conny>to know about this topic that i'm typically talking

00:41:02.560 --> 00:41:05.640

<v Conny>about and they will tell you they will

00:41:05.640 --> 00:41:08.580

<v Conny>tell you but then you create content around that not the

00:41:08.580 --> 00:41:11.360

<v Conny>other way around because so many people think oh my god i have this

00:41:11.360 --> 00:41:14.300

<v Conny>great idea i want to do this this this then you spend three

00:41:14.300 --> 00:41:17.060

<v Conny>to five months on it maybe less maybe more who

00:41:17.060 --> 00:41:20.140

<v Conny>knows then you're overthinking then there's a procrastination of

00:41:20.140 --> 00:41:23.780

<v Conny>it has to be perfect before i put it out there instead and

00:41:23.780 --> 00:41:27.120

<v Conny>then you put it out there and nobody buys it because they're like well but i

00:41:27.120 --> 00:41:31.580

<v Conny>do i really know that i don't know if that's for me okay like do it the other

00:41:31.580 --> 00:41:35.580

<v Conny>way around like literally ask them like what is it that you need what is it

00:41:35.580 --> 00:41:39.320

<v Conny>that you want what do you want to hear more about when it comes to podcasting

00:41:39.320 --> 00:41:42.340

<v Conny>and then from there create exactly that.

00:41:43.533 --> 00:41:46.913

<v Katie>I love that. I think it's so huge. And again, takes us back to our,

00:41:47.193 --> 00:41:50.513

<v Katie>what matters in the end is really thinking through building a doc calls it a

00:41:50.513 --> 00:41:52.753

<v Katie>community and not just an audience, but thinking through your,

00:41:52.873 --> 00:41:58.313

<v Katie>you know, your, your community or people and what they actually need and want. Yeah. Huge.

00:41:58.513 --> 00:42:02.193

<v Conny>Because they're attracted to you, right? They're attracted to you for a certain reason.

00:42:02.313 --> 00:42:05.413

<v Conny>Like I can offer exactly the same as someone else,

00:42:05.633 --> 00:42:08.893

<v Conny>but that someone else isn't talking like me,

00:42:09.073 --> 00:42:13.553

<v Conny>isn't, um doesn't have the same background like me i mean i'm from germany that's

00:42:13.553 --> 00:42:18.313

<v Conny>where the accent is from so i know i have that i'm pretty direct which some

00:42:18.313 --> 00:42:24.753

<v Conny>people like and others don't like at all um but.

00:42:24.753 --> 00:42:25.873

<v Katie>That's just me right space

00:42:25.873 --> 00:42:29.093

<v Conny>Here meanwhile it's on youtube,

00:42:32.653 --> 00:42:33.173

<v Conny>claiming.

00:42:33.173 --> 00:42:36.913

<v Doc>That i'm german then because i'm super direct and everybody's like oh you're so mean

00:42:37.493 --> 00:42:42.473

<v Doc>i will say my three best friends are german and we basically talked to them

00:42:42.473 --> 00:42:46.273

<v Doc>i called i have my my text group with them is called sauerkrauts because they're

00:42:46.273 --> 00:42:49.393

<v Doc>always cranky so sauerkrauts

00:42:51.093 --> 00:42:53.173

<v Doc>sorry to roll the tofer in case you're listening

00:42:56.293 --> 00:42:59.693

<v Conny>But there's there's a there's a really funny i think it was a reel that was

00:42:59.693 --> 00:43:03.693

<v Conny>created a while ago so in germany there's this big castle right the neuschwanstein

00:43:03.693 --> 00:43:07.893

<v Conny>and you know americans would stand And they're like, oh, my God, it's so pretty.

00:43:08.113 --> 00:43:10.453

<v Conny>Look at that. Oh, my goodness. It's amazing.

00:43:10.693 --> 00:43:13.133

<v Conny>And a German would stand in front of it and be like, oh, my God,

00:43:13.253 --> 00:43:14.633

<v Conny>I don't want to clean the windows in that.

00:43:15.833 --> 00:43:19.793

<v Conny>I thought that was the most German thing ever.

00:43:20.253 --> 00:43:20.593

<v Katie>Yeah.

00:43:22.693 --> 00:43:23.793

<v Katie>Relatable. Relatable.

00:43:27.453 --> 00:43:32.413

<v Katie>All right. We have some lightning round questions new for us.

00:43:32.753 --> 00:43:36.113

<v Katie>Are you ready for some snappy fast questions? Maybe.

00:43:36.353 --> 00:43:37.133

<v Conny>I don't know. Let's see.

00:43:37.553 --> 00:43:40.413

<v Katie>All right. Here we go. Favorite tool for repurposing content.

00:43:43.939 --> 00:43:47.519

<v Conny>Opus ai from long form to short form that's.

00:43:47.519 --> 00:43:50.799

<v Katie>One of ours too yeah and when ecamm you can actually just send your videos right

00:43:50.799 --> 00:43:55.279

<v Katie>through into opus so awesome i love it uh the platform you're most excited about right now

00:43:55.279 --> 00:44:02.719

<v Conny>Still instagram i'm not a tiktok person i have tried several times doesn't really

00:44:02.719 --> 00:44:06.219

<v Conny>resonate with me and it from instagram it just posts automatically to facebook

00:44:06.219 --> 00:44:09.899

<v Conny>which i always feel like facebook is a little neglected for me but even though

00:44:09.899 --> 00:44:13.919

<v Conny>i have like 3 000 followers there but still love you guys. Just follow me on Instagram.

00:44:14.579 --> 00:44:18.519

<v Katie>You have the background. Doc, what about you? This platform you're most excited about right now?

00:44:19.359 --> 00:44:22.939

<v Doc>YouTube. You know that full stop. It's all about YouTube.

00:44:24.739 --> 00:44:28.959

<v Katie>All right. One monetization myth that you think should be busted?

00:44:30.999 --> 00:44:32.959

<v Conny>That you need a large following to make money.

00:44:33.959 --> 00:44:36.179

<v Katie>That's a good one. Doc, do you have one?

00:44:36.879 --> 00:44:41.079

<v Doc>100% the same. Or the YouTube algorithm is going to save you.

00:44:41.079 --> 00:44:44.019

<v Doc>I need to get to those 4,500. No, you don't.

00:44:44.259 --> 00:44:47.739

<v Katie>Yeah, the algorithm will save me. Yeah, the algorithm will save me. Definitely.

00:44:49.059 --> 00:44:51.679

<v Katie>All right, Connie, one word to describe your marketing style.

00:44:51.919 --> 00:44:55.199

<v Katie>I think you already said it, but what's one word to describe your marketing style?

00:44:57.719 --> 00:45:00.519

<v Conny>Okay, here's a question. What do you think it is when you said I already said

00:45:00.519 --> 00:45:01.459

<v Conny>it? That's an interesting one.

00:45:01.799 --> 00:45:02.919

<v Katie>I would go direct.

00:45:03.699 --> 00:45:07.459

<v Conny>Yes. That's where I was going when I was like.

00:45:07.519 --> 00:45:08.439

<v Katie>I don't know what she thinks.

00:45:09.759 --> 00:45:10.119

<v Conny>Yes.

00:45:10.919 --> 00:45:14.699

<v Katie>Doc, same question, but one word to describe your podcasting style.

00:45:17.719 --> 00:45:18.439

<v Doc>Brutally honest.

00:45:18.939 --> 00:45:22.759

<v Katie>I like it. I like it. The two of you, you might need to do a show together.

00:45:26.699 --> 00:45:30.839

<v Katie>All right. Let's do Doc first on this last one, because I'm sure he's got a good one here.

00:45:30.979 --> 00:45:35.199

<v Katie>Your go-to pick-me-up content creator. Who's the one you watch when you need to pick me up?

00:45:36.039 --> 00:45:40.719

<v Doc>Oh, my God. I have so many. I'm kind of with Louise. I do one of two things.

00:45:41.079 --> 00:45:45.259

<v Doc>If i'm trying to be like picked up to go move around i need activity i'll pick

00:45:45.259 --> 00:45:51.279

<v Doc>you know just random comedy streams and i'll just pick comedians nate bargetsy you know john uh

00:45:52.459 --> 00:45:55.559

<v Doc>mcelini rob mcelini sorry man i

00:45:55.559 --> 00:45:58.839

<v Doc>can't say the boy's name john mulini rob back jamulini

00:45:58.839 --> 00:46:01.539

<v Doc>thank you i was trying to say that but i was thinking

00:46:01.539 --> 00:46:04.459

<v Doc>rob mcelini because of course i watch wrexham all the time and then

00:46:04.459 --> 00:46:07.679

<v Doc>the other thing i watch if i'm trying to be relaxed but i just want to be in

00:46:07.679 --> 00:46:12.539

<v Doc>my happy space i watch these um japan streamers who walk around in the quiet

00:46:12.539 --> 00:46:16.019

<v Doc>neighborhoods not you know showing you all the tourist attraction and i can

00:46:16.019 --> 00:46:20.059

<v Doc>just watch them and it helps my listening too so that i don't lose my ability

00:46:20.059 --> 00:46:23.179

<v Doc>to speak so that's what i do i did it yesterday actually

00:46:23.719 --> 00:46:27.019

<v Katie>That's awesome connie how about you do you have a go-to

00:46:30.100 --> 00:46:35.180

<v Conny>I love Shamina Taylor just because she's very much out there when it comes to

00:46:35.180 --> 00:46:39.600

<v Conny>like spirituality, money mindset, wealth mindset, and how to do all that.

00:46:41.200 --> 00:46:48.020

<v Conny>Alex Hamosi, just because I think his communication is so clear and direct and

00:46:48.020 --> 00:46:52.120

<v Conny>you either resonate with him or you don't. And honestly, Gary Vee too.

00:46:52.640 --> 00:46:54.700

<v Conny>Because I feel like, you know, he says it how it is.

00:46:54.700 --> 00:46:59.040

<v Katie>He says it how it is. Absolutely. There's something just really refreshing about

00:46:59.040 --> 00:47:02.020

<v Katie>people that just tell it as it is.

00:47:02.500 --> 00:47:06.980

<v Katie>Tell it as it is. All right. Well, we somehow I'm always blown away.

00:47:07.120 --> 00:47:10.000

<v Katie>We're like nearing the end of the show. But I want to make sure we don't forget

00:47:10.000 --> 00:47:12.860

<v Katie>to let people know where they can connect with you and learn more.

00:47:12.980 --> 00:47:16.500

<v Katie>And I know because I was just involved in one that you do a lot of your own events as well.

00:47:16.640 --> 00:47:19.140

<v Katie>So let us know how people can connect with you and find you.

00:47:19.140 --> 00:47:22.040

<v Conny>Yep so i don't have an online event coming up

00:47:22.040 --> 00:47:24.960

<v Conny>but once in a while typically two times a year i do a virtual summit

00:47:24.960 --> 00:47:28.040

<v Conny>you can find me on all social media platforms except

00:47:28.040 --> 00:47:32.640

<v Conny>for tiktok as work on as

00:47:32.640 --> 00:47:36.740

<v Conny>work with connie that is work as you spell it with just behind it and connie

00:47:36.740 --> 00:47:42.320

<v Conny>is c-o-n-n-y because german and we do the y at the end and not the ie um and

00:47:42.320 --> 00:47:46.480

<v Conny>then from there check out the freebie i have i I have three steps to create

00:47:46.480 --> 00:47:48.380

<v Conny>your first six-figure product online.

00:47:48.380 --> 00:47:52.660

<v Conny>And that's a phenomenal way to at least look into how you can do that.

00:47:52.820 --> 00:47:57.600

<v Conny>Because monetizing social media should be easy and fun and not destroy your time.

00:47:57.800 --> 00:48:01.120

<v Conny>And really consider social as an asset for your business.

00:48:02.619 --> 00:48:06.479

<v Katie>I absolutely love it. This was so motivating. I thought we would be like,

00:48:06.619 --> 00:48:10.359

<v Katie>I don't know, in my mind, I was like, okay, we'll talk about monetization.

00:48:10.599 --> 00:48:14.979

<v Katie>But this ended up just being like a really inspirational. I'm feeling all psyched,

00:48:15.079 --> 00:48:18.639

<v Katie>which is impressive on a Tuesday after a long weekend for us to

00:48:18.639 --> 00:48:23.639

<v Doc>Feel this energized. When you think about it, if you're if you're putting out good content.

00:48:24.099 --> 00:48:28.599

<v Doc>Right. And I think this thing is still hard because we all say that, say this.

00:48:29.039 --> 00:48:33.299

<v Doc>And I was like, well, define good content. I can't tell you that your audience

00:48:33.299 --> 00:48:36.959

<v Doc>can't because what's good for my audience will not work with yours.

00:48:37.139 --> 00:48:43.239

<v Doc>Right. If you got a bunch of great, like, swishy people and you come in yelling

00:48:43.239 --> 00:48:46.359

<v Doc>and screaming and tell them to get up and dust it off and stop being a wimp,

00:48:46.419 --> 00:48:49.679

<v Doc>that's not going to work for your people. so like good content

00:48:49.679 --> 00:48:51.359

<v Conny>There's the door yeah.

00:48:51.359 --> 00:48:54.859

<v Doc>It's up to your audience right and i'm so glad that connie said it you really

00:48:54.859 --> 00:48:58.899

<v Doc>do have to ask someone so what about i have an audience yet then just be you

00:48:58.899 --> 00:49:00.759

<v Conny>And they will find they.

00:49:00.759 --> 00:49:07.159

<v Doc>Will find you look at that that was on point that was like absolutely on point that's super funny

00:49:07.159 --> 00:49:10.279

<v Conny>Yeah i.

00:49:10.279 --> 00:49:12.499

<v Doc>Said squishy paul squishy

00:49:12.499 --> 00:49:15.839

<v Conny>I mean people will smell if

00:49:15.839 --> 00:49:18.619

<v Conny>if it's so to say smell right if if you're

00:49:18.619 --> 00:49:21.979

<v Conny>just putting out wishy-washy content if

00:49:21.979 --> 00:49:25.159

<v Conny>you're not yourself if you're trying to be someone else online

00:49:25.159 --> 00:49:28.239

<v Conny>like just be who you are because it

00:49:28.239 --> 00:49:32.839

<v Conny>makes it so much easier and and stop overthinking what to put out what content

00:49:32.839 --> 00:49:36.859

<v Conny>to put out there because it it can literally be as easy as you know grab the

00:49:36.859 --> 00:49:41.139

<v Conny>phone talk and and put it out there or just film b-roll i mean we didn't even

00:49:41.139 --> 00:49:45.319

<v Conny>touch on all of that um b-roll plus a hook plus a caption,

00:49:46.179 --> 00:49:48.039

<v Conny>and you're done in minutes.

00:49:49.484 --> 00:49:50.964

<v Doc>Yeah. One of my people

00:49:50.964 --> 00:49:51.564

<v Conny>Love to be.

00:49:51.564 --> 00:49:56.504

<v Doc>Nosy that we'd love. She basically, we did it last week, actually. Thank you, Caleb.

00:49:56.864 --> 00:50:00.844

<v Doc>She puts her Osmo in the corner and puts it on time lapse and just sits there

00:50:00.844 --> 00:50:02.044

<v Doc>and works at her desk for a while.

00:50:02.504 --> 00:50:07.004

<v Doc>And then you take that sort of you sped up for the day and you could put on

00:50:07.004 --> 00:50:10.264

<v Doc>whatever your, you know, go to quote at the moment is right.

00:50:10.504 --> 00:50:15.084

<v Doc>And so I just made a video day before yesterday talking about Victor's Franco's

00:50:15.084 --> 00:50:17.584

<v Doc>like the success lives between the stimulus and the response.

00:50:17.964 --> 00:50:23.604

<v Doc>So I could legit just put that statement there and just let it float with the lo-fi.

00:50:23.964 --> 00:50:29.024

<v Doc>Or I can put an example over the next, say like 15 seconds, that's a short.

00:50:29.184 --> 00:50:33.184

<v Doc>And you didn't say anything. You just sat there and worked. It's a time-lapse of you working.

00:50:33.544 --> 00:50:39.704

<v Doc>Or a time-lapse of Katie playing with the ducks in the duck pond or cleaning

00:50:39.704 --> 00:50:41.904

<v Doc>the chicken thingy. What do you call it? Coop.

00:50:42.484 --> 00:50:46.264

<v Doc>Yeah. It could have been us having a horrible dark game while her husband is

00:50:46.264 --> 00:50:51.404

<v Doc>killing me and Ken and thus throwing darts into his wall. Sorry, Dane.

00:50:52.304 --> 00:50:56.044

<v Doc>But, you know, it could be anything. And you just put, you see this all the

00:50:56.044 --> 00:50:58.964

<v Doc>time. You're going to open your feed right now. Everybody right now will open their feed.

00:50:59.124 --> 00:51:02.924

<v Doc>The fifth poll will be somebody saying nothing, doing something at high speed

00:51:02.924 --> 00:51:08.764

<v Doc>or looking at the lovely, you know, view of the Rhine somewhere and they're just writing on it.

00:51:08.844 --> 00:51:13.044

<v Doc>And those get tons of views. So, yeah, there's kind of noise.

00:51:13.044 --> 00:51:16.284

<v Conny>And people, and the other thing, right, this is what I was touching on people

00:51:16.284 --> 00:51:20.404

<v Conny>love b-roll because they get to see your life and everyone is nosy and they're

00:51:20.404 --> 00:51:24.204

<v Conny>like oh what does your living room look like is that cleaned up how's your garden

00:51:24.204 --> 00:51:28.304

<v Conny>looking like I mean it's just reality right they and they also want to get to

00:51:28.304 --> 00:51:31.484

<v Conny>know you and see who you are and see if that's relatable with them.

00:51:32.228 --> 00:51:33.388

<v Katie>Yeah, absolutely.

00:51:33.768 --> 00:51:36.208

<v Doc>B-roll of you organizing your books, Katie.

00:51:38.208 --> 00:51:42.388

<v Doc>No, for real. Katie has an amazing book collection. So you can just be like

00:51:42.388 --> 00:51:45.888

<v Doc>looking in there, like what to read and you could pull one down slowly and open

00:51:45.888 --> 00:51:48.148

<v Doc>it up and then just right above it.

00:51:48.248 --> 00:51:51.048

<v Doc>Like these are the five things that I'm reading right now. Yeah.

00:51:51.768 --> 00:51:57.188

<v Katie>I always forget that is like a thing. I feel like I spent a lot of time thinking

00:51:57.188 --> 00:52:03.728

<v Katie>about like live content or overly produced content that sometimes I miss those moments.

00:52:03.828 --> 00:52:07.788

<v Katie>Because I'm like, oh, I can't right now because the kids will run in or I'm

00:52:07.788 --> 00:52:10.688

<v Katie>in the middle of doing stuff so I can't create a video in this space right now.

00:52:10.768 --> 00:52:13.528

<v Katie>But I could if it was just a time lapse. So that's a good reminder.

00:52:13.828 --> 00:52:16.968

<v Doc>Tell you what, you know what your son is?

00:52:17.188 --> 00:52:21.968

<v Doc>The perfect tripod for that 30-second video you need to film of you.

00:52:22.168 --> 00:52:25.008

<v Conny>That's true. He's like, he's supposed this. And it will be shaky,

00:52:25.028 --> 00:52:28.108

<v Conny>which is actually a thing right now. You've seen these.

00:52:28.108 --> 00:52:34.108

<v Doc>He's an engineer. where it starts shaky he's he is such an engineer he's i swear

00:52:34.108 --> 00:52:37.248

<v Doc>he's part german his video would be rock solid straight it would look like it

00:52:37.248 --> 00:52:41.328

<v Doc>was done by martin scorsese yeah he's the perfection kid

00:52:43.048 --> 00:52:47.568

<v Doc>now the artist kid you'll get some cool angles but it's okay put them anyway

00:52:49.628 --> 00:52:51.228

<v Doc>yeah this is so

00:52:51.228 --> 00:52:56.128

<v Conny>Helpful i so literally katie for you you could do like you know grab that book

00:52:56.128 --> 00:53:00.848

<v Conny>just as dog was saying from there open it up put like five best books to read

00:53:00.848 --> 00:53:05.768

<v Conny>in the next half year look in the caption give some explanation.

00:53:05.768 --> 00:53:08.148

<v Doc>By the

00:53:08.148 --> 00:53:14.948

<v Conny>Way if you need any hooks or content ideas I have an entire original product around that I'm already.

00:53:14.948 --> 00:53:19.088

<v Doc>Over there I want to know about the hooks link let's go let's go get those because

00:53:19.088 --> 00:53:21.908

<v Doc>I was talking to my people about hooks just the other day

00:53:22.448 --> 00:53:24.768

<v Conny>Dang it I was not prepared for that okay.

00:53:25.773 --> 00:53:27.613

<v Doc>I'll put it in there. Make sure you go check that out, guys.

00:53:27.793 --> 00:53:30.293

<v Doc>Anybody who saw my hook video, if you want to be lazy about it,

00:53:30.413 --> 00:53:33.973

<v Doc>go see Connie's hook video because there you go. She'll help you.

00:53:35.433 --> 00:53:38.593

<v Conny>Man, you know, we did not plan this. Okay, give me one second.

00:53:40.193 --> 00:53:42.593

<v Katie>Connie will just be building it in the background while we're closing out.

00:53:42.633 --> 00:53:46.373

<v Conny>Is she having it? I'm building it while we're talking. No, I did not do that.

00:53:47.313 --> 00:53:52.033

<v Doc>This is so good. This is really, really good. People, I kind of really enjoy

00:53:52.033 --> 00:53:54.153

<v Doc>these conversations. Like, they're just good.

00:53:55.073 --> 00:53:59.713

<v Katie>Perfect. All right. I mean, I'm just going to copy this across so that Paul can.

00:53:59.913 --> 00:54:04.933

<v Conny>But no, I mean, just the quick note there, right? Think about what makes sense for your audience.

00:54:05.193 --> 00:54:10.333

<v Conny>I mean, a hook can be anything from the five best ways to do X.

00:54:11.213 --> 00:54:15.013

<v Conny>This is what I found out after doing this wrong for so long, right?

00:54:15.293 --> 00:54:18.193

<v Conny>You want to have, and we didn't go into depth here, but, you know,

00:54:18.313 --> 00:54:22.853

<v Conny>leave them hanging, right? It's the cliffhanger of like, what makes a reel interesting?

00:54:23.073 --> 00:54:26.713

<v Conny>What makes a carousel interesting? like how do you keep their attention and

00:54:26.713 --> 00:54:30.213

<v Conny>actually make them want to read the caption instead of just keep scrolling because

00:54:30.213 --> 00:54:35.773

<v Conny>their attention span is short like you want to keep them absolutely.

00:54:35.773 --> 00:54:38.773

<v Doc>So good so good listen

00:54:38.773 --> 00:54:43.413

<v Doc>people you're good i did a time lapse of me cleaning out my drawer that's actually

00:54:43.413 --> 00:54:47.093

<v Doc>cool man because you know with being the planners and stuff everyone's always

00:54:47.093 --> 00:54:51.513

<v Doc>the people who plan like your planner stuff looks so straight and we all dream

00:54:51.513 --> 00:54:55.993

<v Doc>for that so even though most people can't get there, I still watch those.

00:54:56.193 --> 00:55:01.333

<v Doc>I watch people with their fancy bullet journals, you know, and I have all of

00:55:01.333 --> 00:55:04.513

<v Doc>the bullet journals, buy my Lush germs, and I got my rulers and everything,

00:55:04.693 --> 00:55:05.593

<v Doc>and mine never looked like that.

00:55:05.673 --> 00:55:09.913

<v Doc>Mine just becomes a hodgepodge of messy writing in like 87 colors of fountain

00:55:09.913 --> 00:55:12.093

<v Doc>pen. But you know what? It works for me.

00:55:12.993 --> 00:55:14.313

<v Katie>Exactly. Exactly.

00:55:16.593 --> 00:55:19.853

<v Doc>Today is refill day, so you're going to see blue fingers coming up soon.

00:55:20.733 --> 00:55:24.973

<v Katie>Got your crazy fingers? I love it. Oh, well, thank you so much,

00:55:25.073 --> 00:55:26.133

<v Katie>Connie, for joining us today.

00:55:26.433 --> 00:55:30.313

<v Katie>I learned a ton and I'm excited to jump back and grab and grab that. Thank you.

00:55:30.513 --> 00:55:32.733

<v Katie>I shared the link with Paul so he can put it out to everyone,

00:55:32.753 --> 00:55:39.473

<v Katie>but it's just work with Connie.com slash IG bundle will get you all of that

00:55:39.473 --> 00:55:41.513

<v Katie>awesomeness. Make sure you click over and grab that.

00:55:41.633 --> 00:55:46.073

<v Katie>It's a perfect way to spend your Tuesday after a long weekend if you were here in the States with us.

00:55:48.396 --> 00:55:52.696

<v Katie>Awesome. Well, this show, if you want to check it out, more episodes,

00:55:52.796 --> 00:55:55.836

<v Katie>you can find us over at flow.ecam.com.

00:55:55.976 --> 00:56:00.276

<v Katie>The episodes go out across YouTube and Apple Podcasts and Spotify and Amazon

00:56:00.276 --> 00:56:01.696

<v Katie>and everywhere in between.

00:56:02.416 --> 00:56:07.976

<v Katie>And this episode and many of our episodes are sponsored by our friends over at Shure.

00:56:08.116 --> 00:56:12.796

<v Katie>If you're looking for a new mic like Connie, you can swing over to Shure.com

00:56:12.796 --> 00:56:15.516

<v Katie>and check out some of the awesome options there.

00:56:15.716 --> 00:56:22.836

<v Katie>We're big fans of the MV6 and the MV7i, but they're obviously SM7B is best in

00:56:22.836 --> 00:56:26.836

<v Katie>class. If you're going to get all the way to pro podcaster level,

00:56:26.876 --> 00:56:28.516

<v Katie>you can unlock that feature.

00:56:29.016 --> 00:56:32.176

<v Katie>And hopefully you'll join us again for our next live recording.

00:56:32.276 --> 00:56:36.176

<v Katie>We record live on Tuesdays at 12 p.m. Eastern here on YouTube.

00:56:36.356 --> 00:56:40.456

<v Katie>And then the episodes pop out the following Tuesday across all those different podcast players.

00:56:41.016 --> 00:56:43.196

<v Katie>What'd I miss, Doc? I took over. I

00:56:43.196 --> 00:56:47.976

<v Doc>Nailed it I was just like man Kenny with the live read 10 out of 10 no notes

00:56:47.976 --> 00:56:51.136

<v Doc>she ate go for seconds come on

00:56:51.136 --> 00:56:55.096

<v Katie>I told you at this time of day I'm getting hungry so we've got to we're going

00:56:55.096 --> 00:57:02.036

<v Katie>to be snappy on the wrap up maybe it's hangry it takes a lot to get me to hangry level oh

00:57:02.036 --> 00:57:06.596

<v Doc>You're in a good office too you can go get one of those Italian sandwiches from that one spot by the

00:57:06.596 --> 00:57:08.996

<v Katie>Starbucks I could I'm jealous

00:57:08.996 --> 00:57:10.176

<v Doc>Now send one over

00:57:10.676 --> 00:57:15.656

<v Katie>Well everyone hopefully you enjoy your morning or your lunch or anything in

00:57:15.656 --> 00:57:18.316

<v Katie>between when you're listening to us and we'll have to have Connie back again

00:57:18.316 --> 00:57:22.436

<v Katie>next time or a future time for sure thanks everyone we'll see you

00:57:22.436 --> 00:57:23.576

<v Conny>Next time you can do.

00:57:23.576 --> 00:57:25.836

<v Katie>You can do our outro outro okay

00:57:25.836 --> 00:57:29.356

<v Doc>I gotta learn how to do this in German all I know in German is you know

00:57:31.876 --> 00:57:32.756

<v Doc>flow writers

00:57:33.376 --> 00:57:35.256

<v Katie>Out bye everyone

00:57:35.280 --> 00:57:58.000

<v Music>