The Flow: Episode 109 - Turn Your Podcast Into a Revenue Stream w/ Conny Twomey

💡 FREE Podcasting Course: https://ecamm.tv/freepodcastcourse Ready to go beyond downloads and start actually making money from your podcast? In this episode of The Flow, Doc & Katie are joined by online marketer Conny Twomey, who’s here to show you how to turn your podcast content into serious profit using the power of social media. Together, we’ll dive into: ✅ How to create scroll-stopping video clips from your podcast ✅ Where to post for maximum exposure (and income!) ✅ Tools and workflows to streamline your process ✅ Monetization strategies that actually work ✅ Real-world examples of podcasters turning content into cash You put time and energy into your show—now let’s make sure it pays off. 👤 Guest: Conny Twomey Conny is an online marketer who helps individuals and small businesses create irresistible offers, build high-converting funnels, and develop an unshakable wealth mindset. She believes social media marketing is an art—and she's passionate about teaching others how to use it strategically to generate more leads, increase sales, and find greater satisfaction in their work. Learn more at https://www.workwconny.com/ 🎧 Listen & Subscribe https://flow.ecamm.com Today’s episode was brought to you by Capsho. You can learn more about Capsho at https://www.capsho.com Question of the Week Each week, we send a question to all of the Flow Riders subscribed to our email newsletter. If you answer it, you’ll be automatically entered in our weekly giveaway for your chance to win some Flow Rider swag. Make sure you're signed up for our emails at https://flow.ecamm.com #ecammfam #flowpodcast #videopodcasting #youtubepodcast
109 : The Flow: Episode 109 - Turn Your Podcast Into a Revenue Stream w/ Conny Twomey
Ecamm Network
💡 FREE Podcasting Course: https://ecamm.tv/freepodcastcourse
Ready to go beyond downloads and start actually making money from your podcast? In this episode of The Flow, Doc & Katie are joined by online marketer Conny Twomey, who’s here to show you how to turn your podcast content into serious profit using the power of social media.
Together, we’ll dive into:
✅ How to create scroll-stopping video clips from your podcast
✅ Where to post for maximum exposure (and income!)
✅ Tools and workflows to streamline your process
✅ Monetization strategies that actually work
✅ Real-world examples of podcasters turning content into cash
You put time and energy into your show—now let’s make sure it pays off.
👤 Guest: Conny Twomey
Conny is an online marketer who helps individuals and small businesses create irresistible offers, build high-converting funnels, and develop an unshakable wealth mindset. She believes social media marketing is an art—and she's passionate about teaching others how to use it strategically to generate more leads, increase sales, and find greater satisfaction in their work.
Learn more at https://www.workwconny.com/
🎧 Listen & Subscribe https://flow.ecamm.com
Today’s episode was brought to you by Capsho. You can learn more about Capsho at https://www.capsho.com
Question of the Week Each week, we send a question to all of the Flow Riders subscribed to our email newsletter. If you answer it, you’ll be automatically entered in our weekly giveaway for your chance to win some Flow Rider swag. Make sure you're signed up for our emails at https://flow.ecamm.com
#ecammfam #flowpodcast #videopodcasting #youtubepodcast
Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.
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This video podcast is powered by Ecamm . With Ecamm , you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live
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Copyright 2025 Ecamm Network
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<v Music>
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<v Doc>Hey, hello, everybody. Welcome to this edition of The Float.
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<v Doc>Katie, just in case Luis didn't tell us, raise your hand.
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<v Doc>Okay, just in case, just in case. I'm recording, so I hope you are.
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<v Katie>Okay, good. I am.
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<v Doc>Guys, we are back. It seems like it's been forever, but it's not that long.
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<v Doc>But it just goes to show you how often when you do this all the time,
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<v Doc>which is why I'm always saying just get consistent because then you'll actually
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<v Doc>start to miss it I miss the fact that we haven't done this in like a week and
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<v Doc>a half and especially after Christine left us with such energy it's like how
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<v Doc>do you leave how do you leave that open for two weeks so let's go luckily we
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<v Doc>got to hang out with her last week but let's go this is going to be fun uh Kate's
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<v Doc>what's the party today oh
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<v Katie>My gosh well we have an awesome guest on who I met through a mutual friend,
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<v Katie>Jenny Wright, who is an incredible lead generator in her own right.
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<v Katie>But Connie's going to be here today to talk to us all about monetization and
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<v Katie>how to actually monetize your podcast, how to grow, how to make money at all of this.
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<v Katie>So I'm excited because it's a topic I know everyone has questions about.
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<v Katie>So we've been talking about it a bunch lately.
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<v Katie>So more expert minds make the whole thing better for sure.
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<v Doc>There you go. There you go. Okay. So without further ado hey connie hello
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<v Conny>Thank you for.
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<v Katie>Having me of course of course such a pleasure
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<v Doc>Oh my god there's so many things to do uh so many things to start with but i'm
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<v Doc>curious don't ask me why but this is my thing right now um what what uh what
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<v Doc>tv show are you watching or do you not watch tv but
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<v Katie>Wait first let's talk tv yeah
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<v Conny>Okay so i i feel like i'm a little behind there i just started watching the
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<v Conny>mandalorian and oh my god baby yoda.
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<v Katie>Perfect i i'm always in the past
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<v Katie>when it comes to tv connie so you're in a safe space here doc is ready
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<v Conny>I know i'm way behind on this one but i'm very happy that i'm that i'm finally there as well oh.
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<v Doc>Well that's good that's good okay i just wanted to make you uh i just wanted
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<v Doc>to make you not nervous to do this so let's go i'm a
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<v Conny>Real human yeah.
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<v Doc>You're good you're good this is the way
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<v Conny>I have spoken yeah.
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<v Katie>Connie has spoken connie is ready all right well i i realize now that i didn't
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<v Katie>give a proper intro but i so i'll let you take it connie can you give a little
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<v Katie>bit of background on who you are because you're new to the ecamm fam and new
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<v Katie>to the flow riders and i know we're talking monetization today but yeah i want
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<v Katie>to give a little bit of background on who you are and what you do
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<v Conny>Absolutely thank you katie so connie
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<v Conny>to me um i do social media marketing and i
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<v Conny>always say there are two sides of my business there's one side that
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<v Conny>is strictly online where i help people monetize their
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<v Conny>hobbies their passions their gifts and this is really anything
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<v Conny>from frosting to fly fishing to fitness to
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<v Conny>i mean you name right i mean we're laughing about these
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<v Conny>things but you can make a boatload of money with that
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<v Conny>and then the other side of my business is that i actually help
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<v Conny>local businesses and it's not just local but it's anywhere with their
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<v Conny>content creation on like you know what should you put out
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<v Conny>there how can you do that what's a landing page and
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<v Conny>what's a website how should you use one or the
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<v Conny>other and i help businesses understand that
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<v Conny>because in the end your social media i always say is
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<v Conny>your best resume that you curate yourself right
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<v Conny>you create the before and after like this is really popular for anything from
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<v Conny>home remodel to hairstylist to fitness um and your social media is an asset
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<v Conny>if you are a company and you have a really good social media presence that's
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<v Conny>an asset like you can sell your company for more if your social media actually makes sense.
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<v Katie>Absolutely.
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<v Doc>This is very true. Wow, that's awesome. All right. I'm even more excited now.
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<v Katie>I laugh because our customers are in the same kind of wealth of crazy industries from across the board.
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<v Katie>So I think it's a perfect fit having you on because the question that goes through
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<v Katie>all of it is, you know, how can I make this more profitable for myself?
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<v Katie>You know, what are the different things that you can do? So I have a first question.
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<v Katie>So how do you define profitable content in today's social media landscape?
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<v Katie>So what does that actually look like for people?
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<v Conny>So I feel like that's a loaded question, first of all,
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<v Conny>because profitable content can be anything and everything, as long as you were
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<v Conny>speaking to your ideal client and your audience.
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<v Conny>Because typically, what your content should do is either attract the right person,
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<v Conny>but also repel the ones that you don't want because the thing is like if you
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<v Conny>talk to everyone or you want to talk to everyone you're literally talking to
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<v Conny>no one like be polarizing be,
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<v Conny>stand for what you are and who you are and what you believe in like just make
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<v Conny>that known and yes you will piss off people and and karen and susan and debbie
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<v Conny>and the neighbor across the street is going to hate you for it,
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<v Conny>but the right person will find you and be like, oh my God, this is what I've been looking for.
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<v Doc>Oh, you're speaking tax language. Now she's singing, she's singing my language all the time.
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<v Doc>I think one of the, not funny, but this comment comes up so much.
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<v Doc>I just made a video about it recently about, well, what do you do when somebody
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<v Doc>says something like really negative in the comments?
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<v Katie>Perfect.
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<v Doc>Now you know that that person is not your person.
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<v Doc>Right. And I always say if you're if you're a customer is everybody,
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<v Doc>your customer is nobody.
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<v Doc>And I think the thing about social media in general is everyone assumes that more is better.
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<v Doc>And I don't think that's the case because we've seen so many people with large
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<v Doc>followings not able to either sell from it or pivot.
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<v Doc>And what I mean by pivot is what if you grow beyond the thing that you've been
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<v Doc>talking about, you know, and you decide you want to do something else?
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<v Conny>Yeah who's.
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<v Doc>Coming with you that's the uh was it not jerry springer um jerry mcguire yeah
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<v Doc>i want to know who's coming with me exactly
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<v Katie>Just you're the fish right just
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<v Doc>You're the fish well and or half-baked if you like dave chapelle better
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<v Conny>No but it's so true because in the end it's like okay
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<v Conny>you know you you will very quickly figure out who's
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<v Conny>there for you who's celebrating your successes with you
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<v Conny>um who is becoming envious who doesn't
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<v Conny>like it who is triggered by it and i've
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<v Conny>had quite a few situations where that has happened where my
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<v Conny>content triggered triggered the heck out of people um it's
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<v Conny>okay there were there was a time when i would have cared about it and at this
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<v Conny>point i'm like thank you for letting me know that that triggers you and i know
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<v Conny>where we stand now and i can just live my life moving forward because on this
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<v Conny>side of the screen everything's fine like whatever is going on on your side,
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<v Conny>probably need some attention.
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<v Doc>People, I hope you guys are hearing this. It's never, it's never really about
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<v Doc>you when they come at you. It's about them.
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<v Doc>Um, you know, I, it's, it's super funny.
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<v Doc>I was just talking about like having people come at you for like the way you
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<v Doc>do something or the equipment that you use.
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<v Doc>I kind of want to pull the, uh, the manual out of the page and publish it on
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<v Doc>the screen and be like, no, dude, you're completely wrong.
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<v Doc>That's so funny. it's so funny okay so i guess what is it about say social media
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<v Doc>and monetization like where
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<v Doc>are people getting stuck or what is the disconnect when it comes to that because
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<v Doc>we like to make sure that you know people can find a way to actionably do the things we talk about
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<v Conny>Yeah no absolutely i get that um and i'm
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<v Conny>huge on educating people on how to actually do that because first
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<v Conny>of all the number of followers that you have is
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<v Conny>not always an indicator of a content or
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<v Conny>a creator's income because that can be
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<v Conny>completely disconnected like there are some people that do
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<v Conny>this extremely well they know how to find the right
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<v Conny>messaging how to make the right offers how to have the right products and services
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<v Conny>and then there's some they're just posting for the likes the shares the giggles
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<v Conny>but they haven't tapped into how they can actually serve the people that are
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<v Conny>following them and yes i get it you know we we do social media once in a while
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<v Conny>for the cat videos, the mindless scrolling and everything.
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<v Conny>But once you've realized that you can actually make money with it,
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<v Conny>like it's a whole different level. And so the way I always describe it is,
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<v Conny>let's go with a passion, a hobby, right? If you are really good at something
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<v Conny>and everyone around you knows that you are known for, let's go with the example of baking.
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<v Conny>If everyone knows that you're really good at that and you have maybe the recipes,
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<v Conny>maybe the way you knead the dough or whatever it is there, right?
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<v Conny>If everyone knows that you're really good at it, then you are the expert.
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<v Conny>First of all, like you don't need to be like the expert of the experts,
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<v Conny>right? You don't need to be the Marie Curie or whatever her name is.
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<v Conny>You just need to be 10% better than your neighbor. And you're already an expert
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<v Conny>because you can actually talk about that stuff passionately for probably half
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<v Conny>an hour or an hour without getting bored and without running out of information.
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<v Conny>And so you already have the knowledge.
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<v Conny>So then there are two ways. I always say you want to have a landing page.
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<v Conny>A landing page is literally as the word says, right? There's a difference between
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<v Conny>a website and landing page.
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<v Conny>Website is your full-on mega. It's the about us, our services,
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<v Conny>our what's my underwear, and there's everything and then some on there,
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<v Conny>right? And that's what some people want to know.
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<v Conny>But on a landing page, you land there. And it's something like,
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<v Conny>hey, the five best ways to knead the dough and actually have that bread rice.
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<v Conny>Okay, if I'm someone that's into baking bread, then I want that freebie.
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<v Conny>So in return, then you get their first name, last name, email address,
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<v Conny>maybe even their phone number if that's something you want.
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<v Conny>And you now have a lead. You have generated a lead.
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<v Conny>So from there, a lot of times when I look at other people's landing pages and
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<v Conny>thank you pages, the next page is the thank you.
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<v Conny>This will be in your email. Check it.
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<v Conny>Okay, but you're missing out right there. Right then and there is where you're missing out.
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<v Conny>If your next page after they opted in is a, but wait, do you want the actual
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<v Conny>recipe to make that dough, to make this bread?
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<v Conny>It's just 17 bucks. let's add it on and grab it as well so then you have an
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<v Conny>upsell but with that upsell you are already.
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<v Conny>30 to 50 percent more likely to actually create
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<v Conny>a sale just because that person that already grabbed
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<v Conny>your freebie they already got over the hurdle of like okay who is this person
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<v Conny>do i know them do i like them so then they are likely to actually grab that
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<v Conny>and that's a way to start that whole cycle so then now you have the email address
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<v Conny>you can market with them or keep them in the loop about maybe upcoming events, product, offers,
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<v Conny>So much. And then you, and then you integrate affiliate marketing and that's
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<v Conny>where it gets really interesting too.
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<v Katie>I love that you said this. Cause I, I definitely am like noticing.
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<v Conny>No, there's a lot.
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<v Katie>No, it's great. I think I'm noticing more and more, even in my own like personal habits.
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<v Katie>I, I, so I've been getting more and more into crocheting, which doc makes fun
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<v Katie>of me for enthusiastically makes fun of me for.
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<v Katie>Um, but I've been noticing that, like, I have seen that flow a number of times
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<v Katie>where it's like, okay, I want to be able to make, I don't know, crocheted flowers.
00:11:57.384 --> 00:12:01.544
<v Katie>And so I've looked up a video for it. And I'm like, okay, like the video is great.
00:12:01.704 --> 00:12:04.004
<v Katie>But I like, you know, now that I've seen the video a couple times,
00:12:04.084 --> 00:12:04.784
<v Katie>I think I know how to do it.
00:12:04.864 --> 00:12:07.804
<v Katie>I just want the pattern and then they have the free pattern they'll email to
00:12:07.804 --> 00:12:11.764
<v Katie>you, but it's got like ads and other stuff in it. So you can't print it easily or have it.
00:12:11.904 --> 00:12:14.224
<v Katie>And then it's like $6 to buy the pattern.
00:12:14.424 --> 00:12:17.464
<v Katie>And so once you've kind of gone through like the video, and then you're trying
00:12:17.464 --> 00:12:22.004
<v Katie>to just make the thing and it's a little bit complicated, $6 or $7 doesn't seem
00:12:22.004 --> 00:12:24.184
<v Katie>like that big of a deal. And then you're happy to pay.
00:12:24.364 --> 00:12:27.604
<v Katie>And then you're getting their emails, you have the pattern, you've made it.
00:12:27.924 --> 00:12:33.004
<v Katie>So it is a really nice flow. And it should be really easy, quote unquote,
00:12:33.204 --> 00:12:37.864
<v Katie>for podcasters to be able to do that because you are creating regular content.
00:12:38.164 --> 00:12:42.604
<v Katie>And so there are so many aspects of whatever you're podcasting about or creating
00:12:42.604 --> 00:12:45.284
<v Katie>video about that you could pull to make these kinds of things.
00:12:45.684 --> 00:12:48.524
<v Katie>I know we have a ton even just with this show right we
00:12:48.524 --> 00:12:51.564
<v Katie>have like now we have a free course which is our lead gen the course
00:12:51.564 --> 00:12:54.404
<v Katie>talks about ecamm which is our upsell so we we have
00:12:54.404 --> 00:12:59.004
<v Katie>you know that path that makes it easy for people but sometimes i think we we
00:12:59.004 --> 00:13:02.704
<v Katie>miss that because we're so worried about the ask or about being overly salesy
00:13:02.704 --> 00:13:06.524
<v Katie>that we're missing that we're actually helping people create um what they want
00:13:06.524 --> 00:13:09.824
<v Katie>to do and it's if it's the right audience and it's we've created an easy path
00:13:09.824 --> 00:13:13.364
<v Katie>through a landing page that yes it's not that big of a deal feels like it it
00:13:13.364 --> 00:13:19.924
<v Doc>Feels like you know i i just just just came upon conversation with some different
00:13:19.924 --> 00:13:26.504
<v Doc>creators and they were adamant about like overexposing themselves,
00:13:27.064 --> 00:13:31.944
<v Doc>not like that, Matt, um, to, to their customers and, um,
00:13:32.358 --> 00:13:39.198
<v Doc>And the person who sat in the street was like, well, how arrogant of that is you to think that?
00:13:39.398 --> 00:13:42.518
<v Doc>And they go, what do you mean? We're trying to protect our people from like hearing too much of us.
00:13:42.698 --> 00:13:46.338
<v Doc>And I'm like, you're assuming that of your 50,000 followers,
00:13:46.618 --> 00:13:50.538
<v Doc>that all 50,000 of them are seeing every single thing that you drip.
00:13:50.678 --> 00:13:54.918
<v Doc>And there's maybe 2% of your followers that is that adamant,
00:13:55.638 --> 00:13:57.278
<v Doc>Marianne being one of ours.
00:13:57.798 --> 00:14:02.778
<v Doc>Other than that, no, like a lot of people are going to miss it. And how do we know this?
00:14:03.038 --> 00:14:09.518
<v Doc>We finished a three-day workshop that we talked about for a month, promoted for a month.
00:14:10.058 --> 00:14:14.858
<v Doc>And then last week before the event, hammered the email to the point where we
00:14:14.858 --> 00:14:16.078
<v Doc>thought we were being obnoxious.
00:14:16.498 --> 00:14:20.598
<v Doc>Somebody signs up for it like hours after we done, like we're done getting ready
00:14:20.598 --> 00:14:22.378
<v Doc>to go eat. And it's like, Hey, okay, I'm ready.
00:14:23.778 --> 00:14:26.638
<v Doc>No, you're not. We're done. Well, I just heard about it.
00:14:26.658 --> 00:14:28.718
<v Katie>We had the all access pass, so we're done.
00:14:28.718 --> 00:14:31.338
<v Doc>Yeah, so you still get it. By the way, if you missed it, you can get it.
00:14:31.458 --> 00:14:32.458
<v Doc>See, I'm doing what Connie said.
00:14:32.878 --> 00:14:36.638
<v Doc>If you missed it, you can get the all-access pass. But it's really crazy that
00:14:36.638 --> 00:14:38.358
<v Doc>people think that they're overexposing.
00:14:38.578 --> 00:14:41.478
<v Doc>And it's like, they will tell you if you're too much.
00:14:42.218 --> 00:14:46.498
<v Doc>And don't go to the first day. You need five or six days before you freak out.
00:14:46.638 --> 00:14:51.058
<v Doc>Don't let one person tell you. That person just might be Kathy and just be having a day.
00:14:51.758 --> 00:14:56.498
<v Doc>Sorry, Kathy. But, you know, yeah, you want to just keep putting it out there.
00:14:56.498 --> 00:14:59.218
<v Doc>And the people that really love you, they are happy for it.
00:14:59.378 --> 00:15:02.118
<v Doc>Like you have a friend who you can't wait to see.
00:15:02.318 --> 00:15:06.778
<v Doc>And every time it's time to go, you're like, man, I can't believe it's time to go already. Katie.
00:15:09.158 --> 00:15:11.998
<v Doc>That's called brown nosing people. In case you don't know, she's my boss.
00:15:14.858 --> 00:15:17.778
<v Conny>No, but you're absolutely right. Right. I mean, first of all,
00:15:17.958 --> 00:15:21.938
<v Conny>every time you assume something like that's that's coming back to you.
00:15:21.938 --> 00:15:26.478
<v Conny>You are assuming that you are doing something that may bother someone else.
00:15:26.618 --> 00:15:29.538
<v Conny>And the chances of that actually happening, pretty low.
00:15:29.838 --> 00:15:33.058
<v Conny>And as you said, right? I mean, the people that want to see it,
00:15:33.158 --> 00:15:36.438
<v Conny>they know it. They already put it in your calendar, in their calendar.
00:15:36.618 --> 00:15:40.558
<v Conny>And okay, maybe they get five more email reminders, but they will already be
00:15:40.558 --> 00:15:43.298
<v Conny>there. And they have the option to just ignore those emails.
00:15:43.618 --> 00:15:47.458
<v Conny>Whereas the others may need eight to 12 reminders, right?
00:15:48.508 --> 00:15:52.928
<v Conny>Or more to actually hit that button and do the thing.
00:15:52.928 --> 00:15:57.748
<v Doc>How do you i like the way you clean that up when you assume you know you put
00:15:57.748 --> 00:16:03.028
<v Doc>that on you i really like how you cleaned it up connie real good thanks we
00:16:03.028 --> 00:16:04.168
<v Katie>All know what we're thinking
00:16:04.168 --> 00:16:07.388
<v Doc>We know what you meant how
00:16:07.388 --> 00:16:13.108
<v Katie>Do you how do you approach um or think about balancing out your content on social
00:16:13.108 --> 00:16:14.468
<v Katie>media because social media i think is a little,
00:16:14.708 --> 00:16:20.208
<v Katie>it is different than email marketing or landing pages, where I think you can
00:16:20.208 --> 00:16:23.508
<v Katie>be a little bit more repetitive in an email situation.
00:16:23.528 --> 00:16:28.428
<v Katie>Whereas on social media, you know, there's part of it is you're playing to the people.
00:16:28.608 --> 00:16:32.628
<v Katie>Part of it is you're playing to the platform itself. So how do you go approach? How do you approach?
00:16:32.648 --> 00:16:36.508
<v Conny>When you say balancing out, what are you looking for? How do you go balancing.
00:16:36.508 --> 00:16:39.708
<v Katie>Out your content? So say, you know, the majority of people who are watching
00:16:39.708 --> 00:16:43.308
<v Katie>this show are, you know, podcasters are people who are getting into podcasting.
00:16:43.308 --> 00:16:48.448
<v Katie>And so they have regular content that they are obviously trying to get people back to.
00:16:48.668 --> 00:16:52.968
<v Katie>And some portion of that content hopefully includes some form of monetization,
00:16:53.128 --> 00:16:56.168
<v Katie>whether that's they're looking for sponsors or they're looking for people to
00:16:56.168 --> 00:17:00.368
<v Katie>buy as a result of their podcast, or they're like us and they're hoping that
00:17:00.368 --> 00:17:05.288
<v Katie>spending more time with their audience will just keep them top of mind as far
00:17:05.288 --> 00:17:06.628
<v Katie>as tools and services go.
00:17:06.848 --> 00:17:11.228
<v Katie>So how do you approach getting your content out onto social media in a way that's
00:17:11.228 --> 00:17:13.888
<v Katie>not buy my product buy my product buy my product yeah
00:17:13.888 --> 00:17:16.888
<v Conny>Check out yeah because nobody likes that right if every one
00:17:16.888 --> 00:17:19.868
<v Conny>of your posts is a sales post that becomes icky
00:17:19.868 --> 00:17:22.988
<v Conny>at some point um i'd say there is a balance between
00:17:22.988 --> 00:17:25.768
<v Conny>educational content because i mean in the
00:17:25.768 --> 00:17:28.568
<v Conny>end you still want to position yourself as the expert right
00:17:28.568 --> 00:17:32.228
<v Conny>if you're talking about something we're on this podcast here right now like
00:17:32.228 --> 00:17:36.088
<v Conny>i'm not here to sell sell sell i'm here to educate around you know who am i
00:17:36.088 --> 00:17:40.628
<v Conny>what are we doing like who is this even for and how can you use social media
00:17:40.628 --> 00:17:45.188
<v Conny>to create an income okay so then you educate maybe at some point you want to
00:17:45.188 --> 00:17:46.608
<v Conny>have something relatable in there,
00:17:47.185 --> 00:17:50.965
<v Conny>right where you know your or at least first of all you should know your audience.
00:17:51.785 --> 00:17:54.925
<v Conny>Maybe let's start there you should know who your audience is
00:17:54.925 --> 00:17:58.165
<v Conny>what your clients are what are their interests
00:17:58.165 --> 00:18:00.925
<v Conny>what are their needs what do they struggle with what
00:18:00.925 --> 00:18:03.625
<v Conny>kind of problems they have uh do they like coffee do
00:18:03.625 --> 00:18:06.425
<v Conny>they like orange juice right and you can literally find those things out
00:18:06.425 --> 00:18:09.205
<v Conny>by even putting that in your stories and say hey enjoying my
00:18:09.205 --> 00:18:11.985
<v Conny>morning latte do you do that
00:18:11.985 --> 00:18:14.945
<v Conny>too right you can figure out what they like and what they don't like
00:18:14.945 --> 00:18:18.145
<v Conny>and then you can so to say speak their language so you create
00:18:18.145 --> 00:18:20.865
<v Conny>that no love and trust factor with them and then
00:18:20.865 --> 00:18:24.165
<v Conny>yeah once in a while you can have a more salesy post
00:18:24.165 --> 00:18:26.905
<v Conny>in there but i would honestly stay away a little bit
00:18:26.905 --> 00:18:29.625
<v Conny>from that and just say hey if you're interested in that
00:18:29.625 --> 00:18:35.085
<v Conny>maybe check out my link in bio or maybe um if you agree with this drop a heart
00:18:35.085 --> 00:18:40.225
<v Conny>like bring engagement to the table bring something that they can resonate with
00:18:40.225 --> 00:18:45.105
<v Conny>or you can always drop one of those um create a reel and then shared with a
00:18:45.105 --> 00:18:47.105
<v Conny>friend or shared with that,
00:18:47.125 --> 00:18:50.285
<v Conny>that podcaster that has this problem as well.
00:18:50.445 --> 00:18:55.325
<v Conny>Something that, that speaks to them, um, so that you truly engage with them
00:18:55.325 --> 00:18:59.265
<v Conny>and you capture their attention so that actually, you know, like makes sense.
00:18:59.265 --> 00:19:01.525
<v Conny>And we're not just posting the same over and over and over.
00:19:02.876 --> 00:19:06.216
<v Doc>Absolutely like it like it all right
00:19:06.216 --> 00:19:14.416
<v Doc>so here's a good one what makes your clip or this is a common question that
00:19:14.416 --> 00:19:20.016
<v Doc>came up during leap like i'm posting this stuff and nobody's watching so i'm
00:19:20.016 --> 00:19:23.376
<v Doc>wondering if you have a nicer answer than mine which is it's not
00:19:23.376 --> 00:19:26.376
<v Conny>Good i mean the question is like who's who's nobody right because
00:19:26.376 --> 00:19:29.236
<v Conny>i feel like in a time of social media
00:19:29.236 --> 00:19:32.156
<v Conny>where everyone is so obsessed with the view
00:19:32.156 --> 00:19:35.316
<v Conny>count and the likes and the shares and whatnot yes
00:19:35.316 --> 00:19:38.656
<v Conny>and in one way you want to keep track of that in your analytics but
00:19:38.656 --> 00:19:41.496
<v Conny>if you tell me that oh my god only 200 people watch
00:19:41.496 --> 00:19:44.436
<v Conny>my reel it's like okay like when was
00:19:44.436 --> 00:19:47.336
<v Conny>the last time that you sat on your couch at home and talked to 200
00:19:47.336 --> 00:19:50.596
<v Conny>people around the world like in your bathroom probably
00:19:50.596 --> 00:19:53.496
<v Conny>right like that's 400 eyeballs that literally looked at
00:19:53.496 --> 00:19:56.696
<v Conny>your content so you can't tell me that it's not being watched like
00:19:56.696 --> 00:19:59.536
<v Conny>maybe you need to tweak something maybe there is something that needs
00:19:59.536 --> 00:20:02.336
<v Conny>to be different but also keep in
00:20:02.336 --> 00:20:06.216
<v Conny>mind like what's the time that you're actually looking at the view card is this
00:20:06.216 --> 00:20:10.876
<v Conny>like an hour later are we the person that's like oh my god i created something
00:20:10.876 --> 00:20:14.756
<v Conny>where is it did everybody like it yet right i mean are we checking every five
00:20:14.756 --> 00:20:22.096
<v Conny>minutes or do you check a week later and that thing's actually growing um yeah just.
00:20:22.096 --> 00:20:27.336
<v Doc>Just detach validating that because i was like what happens if 200 people came to your living room?
00:20:27.816 --> 00:20:32.456
<v Doc>Like, that's exactly, I love that. That's a party. I think it would freak people out, right?
00:20:32.676 --> 00:20:39.856
<v Doc>Yeah. And well, it's also a little bit mean to think that those 200 people don't count.
00:20:40.236 --> 00:20:44.236
<v Doc>Uh-huh. Especially, you're trying to build an audience, the first thing you
00:20:44.236 --> 00:20:49.276
<v Doc>don't want to do is not value the ones that you have, because they will pick up on it.
00:20:49.576 --> 00:20:52.096
<v Doc>Really, sooner or later, they'll pick up on it. We've all been.
00:20:52.156 --> 00:20:53.116
<v Conny>Yeah, yeah.
00:20:54.684 --> 00:20:58.704
<v Conny>I mean, I love what you just said there, because, you know, if 200 people literally
00:20:58.704 --> 00:21:03.324
<v Conny>watch that, and let's say out of those 220 are extremely interested.
00:21:03.864 --> 00:21:05.664
<v Conny>Yeah, that's phenomenal.
00:21:06.804 --> 00:21:10.184
<v Katie>Yeah. Yeah. I think we need to tell ourselves a different story when it comes
00:21:10.184 --> 00:21:11.324
<v Katie>to all these vanity metrics.
00:21:11.524 --> 00:21:17.724
<v Katie>We all sort of have numbers in our head that are likely way higher than what
00:21:17.724 --> 00:21:21.384
<v Katie>they should be or need to be in order to be successful.
00:21:21.624 --> 00:21:26.484
<v Katie>There are people who are able to monetize really small audiences and be able
00:21:26.484 --> 00:21:28.564
<v Katie>to do it in really like, quote unquote,
00:21:28.804 --> 00:21:33.324
<v Katie>small audiences and are able to do it in really incredible ways by really understanding
00:21:33.324 --> 00:21:40.864
<v Katie>who their audience is and by creating offers and programs and things that are
00:21:40.864 --> 00:21:42.144
<v Katie>of value to their audience.
00:21:42.324 --> 00:21:45.804
<v Katie>So I think I love that you've come at this from audience first,
00:21:45.944 --> 00:21:49.264
<v Katie>community first, because that's really has been like the thread that has gone
00:21:49.264 --> 00:21:53.084
<v Katie>through everything that we've been hearing and talking about over the last year,
00:21:53.464 --> 00:21:56.684
<v Katie>two years, five years even has been, we really need to like,
00:21:56.824 --> 00:22:03.184
<v Katie>you need to understand like your goals and your goals need to include who are you trying to talk to?
00:22:03.424 --> 00:22:05.804
<v Katie>Who are you trying to connect with? Who are you trying to reach?
00:22:06.004 --> 00:22:09.444
<v Katie>Because without that information, none of those numbers make any difference
00:22:09.444 --> 00:22:13.684
<v Katie>or will give you any accurate insight into where you stand.
00:22:14.664 --> 00:22:24.324
<v Conny>The other part to that is too that your social media front view is just the start, right?
00:22:24.444 --> 00:22:28.104
<v Conny>From there, there might be the messaging in your DMs.
00:22:28.204 --> 00:22:32.584
<v Conny>There might be the captions that really reel them in you still have their email
00:22:32.584 --> 00:22:37.024
<v Conny>and how do you email market to them so just to to say that oh you know i only
00:22:37.024 --> 00:22:41.204
<v Conny>got 200 views it honestly doesn't mean anything because if out of those 200
00:22:41.204 --> 00:22:47.824
<v Conny>as i said 20 sign up for your lead magnet out of those 2010 buy and maybe you upsell it's a good day.
00:22:48.608 --> 00:22:48.968
<v Katie>Yeah.
00:22:49.248 --> 00:22:52.408
<v Doc>Yeah. A hundred percent. So the other thing I think is important to realize
00:22:52.408 --> 00:22:57.988
<v Doc>the window that we see for social media, like you say, now that it is interest
00:22:57.988 --> 00:23:00.448
<v Doc>driven and not follower driven,
00:23:01.728 --> 00:23:05.628
<v Doc>we don't really necessarily, depending on the platform, see how many followers
00:23:05.628 --> 00:23:08.168
<v Doc>people have for the post that you're posting. Right.
00:23:08.368 --> 00:23:10.868
<v Doc>So as you scroll through the post, he's like, that was great.
00:23:11.028 --> 00:23:12.688
<v Doc>That was great. That was great. That was great.
00:23:13.268 --> 00:23:19.048
<v Doc>You might just be seeing the cream of the crop. However, that doesn't establish
00:23:19.048 --> 00:23:21.208
<v Doc>the people that are really on a platform, right?
00:23:21.368 --> 00:23:24.588
<v Doc>So in other words, I'll pick IG because that's one where you don't get to instantly
00:23:24.588 --> 00:23:26.568
<v Doc>see where the followers are.
00:23:26.728 --> 00:23:31.668
<v Doc>If you go through 100 posts, you assume that every one of those people have
00:23:31.668 --> 00:23:35.628
<v Doc>40, 50,000 or more because they seem popular.
00:23:35.808 --> 00:23:39.428
<v Doc>But if you were to stop and open every one of those, you'll find many of those
00:23:39.428 --> 00:23:42.308
<v Doc>are four and 5,000 like yourself or maybe even less.
00:23:42.308 --> 00:23:45.248
<v Doc>But also you're not thinking about
00:23:45.248 --> 00:23:48.168
<v Doc>the post that you aren't seeing because the interest graph
00:23:48.168 --> 00:23:51.948
<v Doc>is showing you what you're interested in so katie opens hers up there's going
00:23:51.948 --> 00:23:59.948
<v Doc>to be chickens ducks books crochets uh old canadian tv shows and then you know
00:23:59.948 --> 00:24:05.268
<v Doc>content creation stuff right she's not going to see what i see which is japan
00:24:05.268 --> 00:24:07.908
<v Doc>whiskey japan whiskey japan whiskey japan whiskey you,
00:24:08.348 --> 00:24:12.688
<v Doc>Manchester United, Netherlands National Team, Hub, Holland Hub you know,
00:24:12.848 --> 00:24:16.708
<v Doc>World Cup, things of that nature that's basically, oh yeah, F1 right,
00:24:16.968 --> 00:24:22.948
<v Doc>I'm not going to say anything else so considering that F1 and Premier League football,
00:24:23.268 --> 00:24:26.688
<v Doc>World Cup football is one of my favorite things, all of the people that post
00:24:26.688 --> 00:24:31.168
<v Doc>on that topic have millions of followers because that's the topic
00:24:31.748 --> 00:24:37.008
<v Doc>Right, but I'm not going to see posts from the Manchester United fan with 10.
00:24:37.188 --> 00:24:40.888
<v Doc>So I assume that I'm doing bad because I only have 6,000.
00:24:41.068 --> 00:24:45.948
<v Doc>No, you're not. You're only looking at a crust of the 2 billion people on IG.
00:24:46.648 --> 00:24:53.128
<v Doc>So you are probably in the same exact line as everybody else who you think that
00:24:53.128 --> 00:24:55.728
<v Doc>are passing you. So, yeah, sorry.
00:24:56.588 --> 00:24:59.468
<v Conny>No, completely agree, right? I mean, that's just the thing.
00:24:59.608 --> 00:25:02.648
<v Conny>And the algorithm shows you what you're interested in
00:25:02.648 --> 00:25:05.408
<v Conny>it shows you what you maybe liked in the past the
00:25:05.408 --> 00:25:08.768
<v Conny>moment you watch a reel for like more than two split seconds then
00:25:08.768 --> 00:25:11.728
<v Conny>you know it's like oh she liked that oh we should share show
00:25:11.728 --> 00:25:15.408
<v Conny>her more of that and all of a sudden your feed is is filled
00:25:15.408 --> 00:25:18.488
<v Conny>with exactly that and so that's where
00:25:18.488 --> 00:25:21.908
<v Conny>i think it's so important to have the mindset and
00:25:21.908 --> 00:25:26.148
<v Conny>have the right thoughts behind what you're posting because i can easily compare
00:25:26.148 --> 00:25:30.768
<v Conny>myself to alex samosi or to russell brunson and say oh my god i'm doing so bad
00:25:30.768 --> 00:25:35.588
<v Conny>like you know it's not worth it i should stop now but first of all like what's
00:25:35.588 --> 00:25:41.208
<v Conny>their runway when did they start like how did they start and i think honestly a great comparison here,
00:25:41.893 --> 00:25:44.633
<v Conny>and this is something that i've been hearing over and over from
00:25:44.633 --> 00:25:47.613
<v Conny>some of my customers in the area they're like oh i want to be like gary v
00:25:47.613 --> 00:25:50.753
<v Conny>gary venichuk was like do you really
00:25:50.753 --> 00:25:53.733
<v Conny>because do you know that gary v 12 to 15
00:25:53.733 --> 00:25:56.733
<v Conny>years ago posted 15 times about wine on
00:25:56.733 --> 00:26:00.053
<v Conny>twitter and had like one likes out of those 15 posts
00:26:00.053 --> 00:26:05.073
<v Conny>do you know that he put in all that sweat equity and all that content he has
00:26:05.073 --> 00:26:10.273
<v Conny>more than 10 000 posts out there on his instagram and yes right now he's huge
00:26:10.273 --> 00:26:14.213
<v Conny>but honestly you don't want to be like him because if you have a 15-year runway
00:26:14.213 --> 00:26:17.553
<v Conny>to get to where he is right now okay we can do that we can we can get you there
00:26:17.553 --> 00:26:19.553
<v Conny>but you probably want that a little quicker.
00:26:21.073 --> 00:26:23.913
<v Conny>Yeah yeah but he never stopped and
00:26:23.913 --> 00:26:26.633
<v Conny>i think that's the more important part right because so many
00:26:26.633 --> 00:26:29.453
<v Conny>times people try something they they
00:26:29.453 --> 00:26:32.153
<v Conny>want to dabble around a little bit and they're like oh let me
00:26:32.153 --> 00:26:35.013
<v Conny>just do that for a little bit um make money
00:26:35.013 --> 00:26:38.253
<v Conny>quick but it's like no we're not here for the quick get
00:26:38.253 --> 00:26:42.793
<v Conny>rich quick scheme right we're here to actually monetize what you love what you
00:26:42.793 --> 00:26:47.093
<v Conny>want to share with more people and you can't tell me that that doesn't make
00:26:47.093 --> 00:26:50.953
<v Conny>you happy because i mean it's the most fulfilling thing ever i mean i love talking
00:26:50.953 --> 00:26:58.013
<v Conny>about this and i love educating about social media so yeah like i'm in it for the long end you.
00:26:58.013 --> 00:27:00.913
<v Doc>Know everybody who's heard him say you need to do 15 to
00:27:00.913 --> 00:27:03.853
<v Doc>30 posts a day immediately turned him off and
00:27:03.853 --> 00:27:07.013
<v Doc>or went to social media and go oh he's just toxic also
00:27:07.013 --> 00:27:10.333
<v Doc>no he's telling you what you need to do but
00:27:10.333 --> 00:27:13.373
<v Doc>they didn't like that answer so they skipped they went to somebody else and
00:27:13.373 --> 00:27:17.873
<v Doc>that proved like you said in the very beginning those people who did that not
00:27:17.873 --> 00:27:21.413
<v Doc>his people the people who listened to him and went that way his people so he
00:27:21.413 --> 00:27:25.533
<v Doc>didn't care and yeah literally one of my favorite people in the planet because
00:27:25.533 --> 00:27:28.733
<v Doc>he made a video about a wine that i worked on way back in wine library tv
00:27:28.733 --> 00:27:31.513
<v Conny>Nice personal.
00:27:31.513 --> 00:27:33.753
<v Katie>Connection it matters the personal connection matters
00:27:35.240 --> 00:27:37.220
<v Katie>All right. I'd love to know what
00:27:37.220 --> 00:27:41.740
<v Katie>are the most realistic and actionable monetization paths for podcasters.
00:27:41.920 --> 00:27:44.800
<v Katie>So what are some of the paths that people should be looking at?
00:27:44.960 --> 00:27:49.680
<v Katie>If we're bought in on staying the course and I'm turning this into something
00:27:49.680 --> 00:27:51.780
<v Katie>profitable long term, where should we start?
00:27:51.780 --> 00:27:54.760
<v Conny>Right okay so you have your podcast right now
00:27:54.760 --> 00:27:58.160
<v Conny>so if you have a podcast obviously long form from
00:27:58.160 --> 00:28:01.440
<v Conny>there like this is being recorded right now drop it
00:28:01.440 --> 00:28:04.320
<v Conny>in a software and create short form content out
00:28:04.320 --> 00:28:08.380
<v Conny>of it there are literally plenty of softwares out there that do that by you
00:28:08.380 --> 00:28:13.120
<v Conny>uploading it click up a button 10 minutes later it will give you between 5 and
00:28:13.120 --> 00:28:19.160
<v Conny>20 clips that show you first of all the areas where you spoke the best and there
00:28:19.160 --> 00:28:22.720
<v Conny>was not a couple of loops.
00:28:23.600 --> 00:28:25.640
<v Conny>Right? So those are all edited out already.
00:28:26.180 --> 00:28:28.960
<v Conny>There are different ones where it shows one speaker on the top,
00:28:29.080 --> 00:28:33.840
<v Conny>one on the bottom, and depending on who speaks, it changes. It has the captions in the middle already.
00:28:34.500 --> 00:28:39.200
<v Conny>Love that, right? I mean, it literally does all the work for you because in 2025,
00:28:39.200 --> 00:28:41.980
<v Conny>you definitely don't want to work harder but smarter on
00:28:41.980 --> 00:28:44.840
<v Conny>this and there's plenty of ai where you can take this
00:28:44.840 --> 00:28:47.560
<v Conny>drop it in it creates them for you and then
00:28:47.560 --> 00:28:50.520
<v Conny>afterwards you can plug them into your instagram into your social
00:28:50.520 --> 00:28:53.200
<v Conny>media tiktok whatever it might be so that's always a
00:28:53.200 --> 00:28:56.080
<v Conny>great way and it is one of those ways where you
00:28:56.080 --> 00:28:59.600
<v Conny>know you want to in the end be able to create or
00:28:59.600 --> 00:29:02.380
<v Conny>to to create less but use what
00:29:02.380 --> 00:29:05.820
<v Conny>you have and reuse it and recycle it like
00:29:05.820 --> 00:29:08.680
<v Conny>maybe your podcast turns into maybe there's
00:29:08.680 --> 00:29:11.620
<v Conny>really good information here and there and you turn that into a
00:29:11.620 --> 00:29:14.380
<v Conny>mini course and you add on maybe you turn it
00:29:14.380 --> 00:29:17.640
<v Conny>into an ebook maybe you turn it into a um
00:29:17.640 --> 00:29:21.300
<v Conny>digital product of some sort and as
00:29:21.300 --> 00:29:24.280
<v Conny>i said earlier right from there maybe you add affiliate
00:29:24.280 --> 00:29:27.060
<v Conny>links into it where we talk about hey this is the best
00:29:27.060 --> 00:29:29.840
<v Conny>mic that you should actually use and you know i should use
00:29:29.840 --> 00:29:33.060
<v Conny>a different one maybe maybe this
00:29:33.060 --> 00:29:35.800
<v Conny>is um you know a really good software that i
00:29:35.800 --> 00:29:39.360
<v Conny>would recommend you using such as ecamm for your
00:29:39.360 --> 00:29:43.800
<v Conny>podcast or for your recordings or for whatever you do out there so that's where
00:29:43.800 --> 00:29:49.460
<v Conny>you can reuse content and actually work less because you already created it
00:29:49.460 --> 00:29:53.080
<v Conny>like there's there's no need in creating something over and over and over just
00:29:53.080 --> 00:29:57.760
<v Conny>to get it perfect i mean just get it out there done is better than perfect and you know,
00:30:00.465 --> 00:30:01.765
<v Conny>yeah software is your friend.
00:30:01.765 --> 00:30:04.725
<v Katie>We have this friend uh shout out to
00:30:04.725 --> 00:30:07.465
<v Katie>to jeff c who does a show uh for us
00:30:07.465 --> 00:30:10.565
<v Katie>called social media news live and he is like
00:30:10.565 --> 00:30:13.285
<v Katie>a wizard at this i every time i think we're getting
00:30:13.285 --> 00:30:16.145
<v Katie>better he's just like off and running where he he takes those
00:30:16.145 --> 00:30:19.145
<v Katie>clips exactly as you just said he puts them through x
00:30:19.145 --> 00:30:22.065
<v Katie>and they and other platforms but in this particular
00:30:22.065 --> 00:30:24.745
<v Katie>instance they go through x and they i mean
00:30:24.745 --> 00:30:27.605
<v Katie>he must do what doc like two or three a day like it's
00:30:27.605 --> 00:30:30.325
<v Katie>and they're just on repeat like the same one will come back up again you know
00:30:30.325 --> 00:30:33.485
<v Katie>in a couple weeks because he's got this huge you know bank of
00:30:33.485 --> 00:30:36.345
<v Katie>videos because he's done so many episodes of his show at this point
00:30:36.345 --> 00:30:39.505
<v Katie>and they like i like i've
00:30:39.505 --> 00:30:42.425
<v Katie>i've seen most of the episodes and i still see
00:30:42.425 --> 00:30:45.045
<v Katie>the clips and i'm like oh right i should check what jeff's up to like or i'll
00:30:45.045 --> 00:30:47.905
<v Katie>watch the clip all the way through and it's a valuable information that i had
00:30:47.905 --> 00:30:51.425
<v Katie>like forgotten about or maybe you know it reminds me that i need to check in
00:30:51.425 --> 00:30:55.425
<v Katie>with whoever his guest was on the show that day so it like it even as someone
00:30:55.425 --> 00:30:58.785
<v Katie>who has already consumed that content is already a fan of the show.
00:30:58.945 --> 00:31:00.645
<v Katie>Like it's just a fantastic reminder.
00:31:00.805 --> 00:31:04.045
<v Katie>But if you had come to me and said, Hey, Katie, I need you to post,
00:31:04.185 --> 00:31:07.785
<v Katie>you know, 95 times a week on X with your show.
00:31:07.885 --> 00:31:10.165
<v Katie>That would feel huge.
00:31:10.685 --> 00:31:13.385
<v Conny>But what you just said that was so important, right? Like he,
00:31:13.425 --> 00:31:16.105
<v Conny>he uses them because you have such a big content bank.
00:31:16.245 --> 00:31:20.805
<v Conny>You have all these podcasts, you have all of that. You can have so many of those videos.
00:31:20.985 --> 00:31:23.645
<v Conny>But the other thing is people always think oh i need
00:31:23.645 --> 00:31:26.465
<v Conny>to create something new i need to stay on top of trends i need
00:31:26.465 --> 00:31:29.165
<v Conny>to stay on top of this and you know nobody wants to see
00:31:29.165 --> 00:31:31.885
<v Conny>it again so first of all based on literary psychology and this
00:31:31.885 --> 00:31:34.565
<v Conny>is because i have a neuroscience background as well and i'm
00:31:34.565 --> 00:31:38.445
<v Conny>really into that stuff like just because you watch and listen to this one time
00:31:38.445 --> 00:31:43.285
<v Conny>does not mean you're absorbing it like you sometimes need to watch it over and
00:31:43.285 --> 00:31:47.205
<v Conny>over and so we are sharing a lot of information right now if you watch just
00:31:47.205 --> 00:31:52.245
<v Conny>a short clip of that again maybe then it sinks in and And then the other thing is,
00:31:52.365 --> 00:31:57.525
<v Conny>okay, go back to your analytics for 30 days and just look what performed well out of the content,
00:31:57.865 --> 00:32:00.045
<v Conny>the shorts that you created out of your podcast.
00:32:00.405 --> 00:32:03.125
<v Conny>Take the best five to 10. Post them again.
00:32:04.327 --> 00:32:08.507
<v Conny>No, no harm, no foul in that, because just as Doc was saying, right?
00:32:10.447 --> 00:32:13.847
<v Conny>Who assumes that your entire audience already saw that? Like,
00:32:14.047 --> 00:32:16.407
<v Conny>no, like they haven't posted again.
00:32:16.747 --> 00:32:19.747
<v Conny>And if they see it again, if they have indeed seen it before,
00:32:19.967 --> 00:32:22.407
<v Conny>then they're like, oh, yeah, that's something I should do.
00:32:22.547 --> 00:32:24.987
<v Conny>Because even though I saw it twice, now I still haven't done it.
00:32:25.367 --> 00:32:28.347
<v Katie>Or they share it with a friend. I'm like, I'm notorious for that.
00:32:28.467 --> 00:32:31.667
<v Katie>Like, I've seen it. I enjoyed the episode and then I see the clip come up and
00:32:31.667 --> 00:32:34.587
<v Katie>I'm like, oh yeah, I was going to send that over to a friend.
00:32:34.747 --> 00:32:39.287
<v Katie>So yeah, I think it feels weird.
00:32:39.507 --> 00:32:43.307
<v Katie>It feels like you are doing it too much because exactly as Doc was saying,
00:32:43.487 --> 00:32:45.967
<v Katie>that we assume that everyone sees it.
00:32:46.067 --> 00:32:50.227
<v Katie>But these days, less and less and less and less people are actually seeing your
00:32:50.227 --> 00:32:52.667
<v Katie>content on all the different social platforms.
00:32:52.867 --> 00:32:54.987
<v Katie>So it's an important time for it, for sure.
00:32:55.707 --> 00:32:58.627
<v Doc>This is why i constantly say it everybody gets
00:32:58.627 --> 00:33:03.047
<v Doc>mad at me feelings are not facts
00:33:03.047 --> 00:33:05.947
<v Doc>they just ain't this is why you gotta not have
00:33:05.947 --> 00:33:09.227
<v Doc>them just they're they're useless they're messing you up um
00:33:09.227 --> 00:33:12.507
<v Doc>this is really really cool completely side
00:33:12.507 --> 00:33:15.947
<v Doc>adjacent who's your favorite uh brain writer like
00:33:15.947 --> 00:33:18.807
<v Doc>daniel caught him in like i i don't know i didn't go to neuroscience school
00:33:18.807 --> 00:33:22.647
<v Doc>but i love the brain i love to study it and i got addicted when i was a kid
00:33:22.647 --> 00:33:26.467
<v Doc>and somebody says we only use 10 of the brain that's crazy I was like well I
00:33:26.467 --> 00:33:30.667
<v Doc>want to use 50% so let me go figure this out and so I have been addicted to
00:33:30.667 --> 00:33:33.407
<v Doc>like you know sort of brainwriters so who's your favorite brainwriter
00:33:34.296 --> 00:33:38.776
<v Conny>Man, I can't even answer that. I have an entire bookshelf over here of stuff and I'm like, hmm.
00:33:41.536 --> 00:33:44.396
<v Conny>But you know what? I don't think I have a favorite brain writer.
00:33:44.656 --> 00:33:49.156
<v Conny>I'm just really getting into like, okay, like which part of the brain does what?
00:33:49.296 --> 00:33:52.336
<v Conny>Like, why are we so stuck in like comparison?
00:33:52.556 --> 00:33:56.456
<v Conny>Why are we afraid to step out? Because the people that I typically work with,
00:33:56.596 --> 00:33:58.176
<v Conny>they are right now in a nine to five.
00:33:58.396 --> 00:34:01.136
<v Conny>They are doing a job that they are most likely miserable in.
00:34:01.136 --> 00:34:07.916
<v Conny>And so yet while that is all true they are so afraid to step out of that comfort
00:34:07.916 --> 00:34:11.976
<v Conny>zone and do something new and so that's really the the part of the brain science
00:34:11.976 --> 00:34:13.536
<v Conny>that i really enjoy because,
00:34:14.036 --> 00:34:18.076
<v Conny>so the the psychology behind that is right we we want to stay with the herd
00:34:18.076 --> 00:34:21.956
<v Conny>right here's the herd here we if we're with the herd everything's safe if we
00:34:21.956 --> 00:34:25.696
<v Conny>have the job everything is safe if i'm out here doing my own thing on social
00:34:25.696 --> 00:34:28.996
<v Conny>media first of all they're going to judge me and then the sable two tiger is
00:34:28.996 --> 00:34:31.156
<v Conny>going to come and it's going to eat me and I'm going to be dead.
00:34:31.596 --> 00:34:36.396
<v Conny>Meanwhile, that thing doesn't exist anymore. And I might die from judgment from
00:34:36.396 --> 00:34:39.136
<v Conny>others if I let them actually get to me.
00:34:39.336 --> 00:34:42.936
<v Conny>But reality is like, I am totally safe out here and I'm probably happier.
00:34:43.156 --> 00:34:48.476
<v Conny>So the question is more like, how can we overcome all that procrastination that's
00:34:48.476 --> 00:34:51.736
<v Conny>holding us back, that feeling of, oh my God, I'm going to fail.
00:34:52.256 --> 00:34:55.676
<v Conny>As I always say, fail is first attempt in learning and
00:34:55.676 --> 00:34:58.616
<v Conny>fear is false evidence appearing real i mean these two
00:34:58.616 --> 00:35:01.516
<v Conny>like i live by i live by those and it's
00:35:01.516 --> 00:35:04.316
<v Conny>so true like people just they're so afraid of
00:35:04.316 --> 00:35:09.556
<v Conny>trying something new or putting themselves out there just because they are overthinking
00:35:09.556 --> 00:35:14.016
<v Conny>and they're afraid of the judgment of others okay then the question is how how
00:35:14.016 --> 00:35:17.736
<v Conny>does this go right if you are literally miserable in your job right now and
00:35:17.736 --> 00:35:22.076
<v Conny>you're afraid of the judgment what would you rather do try something on your
00:35:22.076 --> 00:35:23.616
<v Conny>own, put yourself out there.
00:35:24.619 --> 00:35:29.799
<v Conny>Do it until it's until you succeed or stay miserable and complain like everyone
00:35:29.799 --> 00:35:34.299
<v Conny>else and just die already let's just get dramatic here.
00:35:34.299 --> 00:35:37.079
<v Doc>Nice i i just i put a
00:35:37.079 --> 00:35:40.059
<v Doc>link in the chat for anybody who cares one of my favorite brain books
00:35:40.059 --> 00:35:45.519
<v Doc>is seven and a half lessons about the brain um it's paid lisa freeman something
00:35:45.519 --> 00:35:50.159
<v Doc>something i shouldn't know the name of this anyway um credible book like i just
00:35:50.159 --> 00:35:53.839
<v Doc>absolutely love these so that's something that i'm super super into And now
00:35:53.839 --> 00:35:57.199
<v Doc>I'm into the courage to be disliked because, yeah, you know,
00:35:57.259 --> 00:35:58.119
<v Doc>me and everything in Japan.
00:35:58.419 --> 00:36:00.619
<v Doc>Everything in Japan is automatic in my brain.
00:36:03.819 --> 00:36:04.979
<v Doc>All right, let's go.
00:36:06.019 --> 00:36:08.159
<v Katie>The title of that one is What Did You Say?
00:36:10.939 --> 00:36:14.579
<v Doc>I just said, like, this is sort of like this is the way in a sense.
00:36:14.719 --> 00:36:16.359
<v Doc>Like, this is how I do it. So, yeah.
00:36:16.839 --> 00:36:17.099
<v Katie>Nice.
00:36:18.819 --> 00:36:19.179
<v Conny>Respect.
00:36:20.779 --> 00:36:24.719
<v Doc>Thank you. Thank you. I just love what you say. Cause it's so the,
00:36:24.719 --> 00:36:27.019
<v Doc>the comparison thing, it's really, it's really nuts.
00:36:27.179 --> 00:36:31.039
<v Doc>And you, you have to ask yourself, like, why, why do we do this?
00:36:31.119 --> 00:36:34.859
<v Doc>And I often sometimes even like when I see a bunch of dogs or a bunch of cats
00:36:34.859 --> 00:36:39.719
<v Doc>or animals, I wonder if they do, if they do that, you know, like if they have
00:36:39.719 --> 00:36:42.639
<v Doc>that same sort of thing, or is this just something that's unique to us?
00:36:42.979 --> 00:36:46.959
<v Doc>Because it is probably one of the most crushing things to humans.
00:36:47.359 --> 00:36:50.179
<v Doc>And you mentioned it earlier, like, what was that
00:36:50.179 --> 00:36:53.039
<v Doc>person's runway for them to be where
00:36:53.039 --> 00:36:55.879
<v Doc>they are for you to think that you can't get
00:36:55.879 --> 00:36:59.279
<v Doc>there you might be better and the
00:36:59.279 --> 00:37:02.739
<v Doc>reason why we have an iphone is
00:37:02.739 --> 00:37:06.419
<v Doc>because steve was crazy enough to look at 245 different
00:37:06.419 --> 00:37:09.159
<v Doc>other phones out there and went like nah that's not it
00:37:09.159 --> 00:37:12.119
<v Doc>let me do this and the reason why we have an
00:37:12.119 --> 00:37:14.799
<v Doc>android phone is somebody said well steve's way
00:37:14.799 --> 00:37:19.799
<v Doc>was cool but what if we made it more available to people who want to do this
00:37:19.799 --> 00:37:24.259
<v Doc>or people who just hate apple like what if we did that and then okay so that
00:37:24.259 --> 00:37:29.399
<v Doc>worked you know so you probably are sitting on a gold mine and freaking yourself
00:37:29.399 --> 00:37:33.239
<v Doc>out for nothing and the person that you're comparing you to they don't know you
00:37:34.099 --> 00:37:36.759
<v Doc>yeah yeah it's kind of crazy i
00:37:36.759 --> 00:37:39.559
<v Conny>Know oh it's absolutely crazy i mean the the mind can
00:37:39.559 --> 00:37:43.679
<v Conny>drive you absolutely nuts and here's a funny story that i mean this is unrelated
00:37:43.679 --> 00:37:49.819
<v Conny>but it it totally plays into this topic so when i started out um i invested
00:37:49.819 --> 00:37:53.979
<v Conny>in my my first mentor i felt good about the investment i felt really good really
00:37:53.979 --> 00:37:56.839
<v Conny>confident ten thousand dollars okay big investment but still i.
00:37:59.035 --> 00:38:03.415
<v Conny>All good. Then from there, we did a kitchen remodel and our kitchen broke and
00:38:03.415 --> 00:38:08.315
<v Conny>the backsplash fell onto the countertop, fell onto the stovetop, everything broke.
00:38:08.455 --> 00:38:11.035
<v Conny>And all of a sudden there was another 10K in expenses.
00:38:11.355 --> 00:38:14.975
<v Conny>And then one of the companies wanted to sue us. And then all of a sudden all
00:38:14.975 --> 00:38:18.835
<v Conny>this money added up and my mind went into absolute scarcity.
00:38:19.315 --> 00:38:22.215
<v Conny>And I went down the rabbit hole of like, oh my God, oh my God,
00:38:22.335 --> 00:38:23.215
<v Conny>everything's falling apart.
00:38:23.355 --> 00:38:26.295
<v Conny>We're going to lose the house and it was
00:38:26.295 --> 00:38:29.275
<v Conny>just a negative spiral that took me so far
00:38:29.275 --> 00:38:32.395
<v Conny>down and then i was like okay wait a moment like can
00:38:32.395 --> 00:38:35.255
<v Conny>they actually sue us for what they sent this email about and
00:38:35.255 --> 00:38:38.175
<v Conny>i was like wait wait wait this sounds fishy i was like okay that's
00:38:38.175 --> 00:38:41.055
<v Conny>not even real like that was literally a threat that they did also not
00:38:41.055 --> 00:38:44.295
<v Conny>cool but i realized like my mind was just off
00:38:44.295 --> 00:38:47.375
<v Conny>the rails completely losing it in that
00:38:47.375 --> 00:38:50.635
<v Conny>scarcity loop of like everything's going down everything's horrible
00:38:50.635 --> 00:38:53.775
<v Conny>i just invested how horrible was that i should have never done that and
00:38:53.775 --> 00:38:56.495
<v Conny>i was like no like i stand behind that this was
00:38:56.495 --> 00:38:59.155
<v Conny>a good investment like the companies they were
00:38:59.155 --> 00:39:02.375
<v Conny>shitty but side story right and um your
00:39:02.375 --> 00:39:06.515
<v Conny>mind will control you if you are not controlling it which is so important that
00:39:06.515 --> 00:39:10.235
<v Conny>you maybe it's you know whatever works for people maybe it is meditation maybe
00:39:10.235 --> 00:39:13.855
<v Conny>it's visualization maybe it's writing out your negative thoughts maybe it's
00:39:13.855 --> 00:39:18.315
<v Conny>gratitude practice i mean i love bob proctor like one of my favorite people
00:39:18.315 --> 00:39:19.735
<v Conny>where he always said, you know,
00:39:19.855 --> 00:39:22.915
<v Conny>be grateful for 10 things, um, every day,
00:39:23.455 --> 00:39:26.735
<v Conny>send love to three people you hate and ask for guidance for five minutes.
00:39:27.355 --> 00:39:32.075
<v Conny>I mean, that right there is magic. That is magic.
00:39:32.435 --> 00:39:34.595
<v Doc>I got to send some love to Jeremy and Louise then.
00:39:35.815 --> 00:39:36.695
<v Katie>Stop it.
00:39:39.275 --> 00:39:41.755
<v Doc>I was like, she said all these things that you could do to coach.
00:39:41.855 --> 00:39:44.975
<v Doc>She didn't say anything about the single mode doc. I guess I'm going to,
00:39:44.975 --> 00:39:46.015
<v Doc>I'm going to stop that one.
00:39:49.150 --> 00:39:53.430
<v Katie>Oh, do you have, so I'm trying to think about, um,
00:39:54.050 --> 00:39:56.970
<v Katie>about kind of our average, I shouldn't say average, but like our,
00:39:57.110 --> 00:40:01.030
<v Katie>our group of podcasters and even putting like in my, in my own mind,
00:40:01.250 --> 00:40:05.710
<v Katie>how do you think through coming up with your first offer?
00:40:05.890 --> 00:40:09.330
<v Katie>So, you know, maybe they're out creating content, they're building their show
00:40:09.330 --> 00:40:12.370
<v Katie>and they're, you know, and they're helping people and they're teaching people.
00:40:12.550 --> 00:40:16.450
<v Katie>How do you go about thinking through like, okay, you know, what is,
00:40:16.450 --> 00:40:20.970
<v Katie>what is that thing that I could sell if it's not a sponsorship or it's not,
00:40:21.070 --> 00:40:23.510
<v Katie>you know, one of those things, right? Maybe it's not affiliate marketing.
00:40:23.670 --> 00:40:28.130
<v Katie>So not the two kind of obvious options out there. What are some ways that people
00:40:28.130 --> 00:40:30.390
<v Katie>can think about what's sellable in their content?
00:40:30.970 --> 00:40:34.730
<v Conny>So I'm a huge fan of creating your own offers, first of all,
00:40:34.810 --> 00:40:38.450
<v Conny>because reselling stuff does not work that well. I mean, you are not connected
00:40:38.450 --> 00:40:39.810
<v Conny>to it, like create your own.
00:40:39.970 --> 00:40:44.880
<v Conny>It's not as hard you think and this question is amazing because the answer is
00:40:44.880 --> 00:40:49.300
<v Conny>ask them simply ask them like literally,
00:40:50.080 --> 00:40:55.800
<v Conny>so here you are on social media okay or on your podcast or if you stream it to youtube,
00:40:56.560 --> 00:40:59.540
<v Conny>drop right there hey what is it that you really want
00:40:59.540 --> 00:41:02.560
<v Conny>to know about this topic that i'm typically talking
00:41:02.560 --> 00:41:05.640
<v Conny>about and they will tell you they will
00:41:05.640 --> 00:41:08.580
<v Conny>tell you but then you create content around that not the
00:41:08.580 --> 00:41:11.360
<v Conny>other way around because so many people think oh my god i have this
00:41:11.360 --> 00:41:14.300
<v Conny>great idea i want to do this this this then you spend three
00:41:14.300 --> 00:41:17.060
<v Conny>to five months on it maybe less maybe more who
00:41:17.060 --> 00:41:20.140
<v Conny>knows then you're overthinking then there's a procrastination of
00:41:20.140 --> 00:41:23.780
<v Conny>it has to be perfect before i put it out there instead and
00:41:23.780 --> 00:41:27.120
<v Conny>then you put it out there and nobody buys it because they're like well but i
00:41:27.120 --> 00:41:31.580
<v Conny>do i really know that i don't know if that's for me okay like do it the other
00:41:31.580 --> 00:41:35.580
<v Conny>way around like literally ask them like what is it that you need what is it
00:41:35.580 --> 00:41:39.320
<v Conny>that you want what do you want to hear more about when it comes to podcasting
00:41:39.320 --> 00:41:42.340
<v Conny>and then from there create exactly that.
00:41:43.533 --> 00:41:46.913
<v Katie>I love that. I think it's so huge. And again, takes us back to our,
00:41:47.193 --> 00:41:50.513
<v Katie>what matters in the end is really thinking through building a doc calls it a
00:41:50.513 --> 00:41:52.753
<v Katie>community and not just an audience, but thinking through your,
00:41:52.873 --> 00:41:58.313
<v Katie>you know, your, your community or people and what they actually need and want. Yeah. Huge.
00:41:58.513 --> 00:42:02.193
<v Conny>Because they're attracted to you, right? They're attracted to you for a certain reason.
00:42:02.313 --> 00:42:05.413
<v Conny>Like I can offer exactly the same as someone else,
00:42:05.633 --> 00:42:08.893
<v Conny>but that someone else isn't talking like me,
00:42:09.073 --> 00:42:13.553
<v Conny>isn't, um doesn't have the same background like me i mean i'm from germany that's
00:42:13.553 --> 00:42:18.313
<v Conny>where the accent is from so i know i have that i'm pretty direct which some
00:42:18.313 --> 00:42:24.753
<v Conny>people like and others don't like at all um but.
00:42:24.753 --> 00:42:25.873
<v Katie>That's just me right space
00:42:25.873 --> 00:42:29.093
<v Conny>Here meanwhile it's on youtube,
00:42:32.653 --> 00:42:33.173
<v Conny>claiming.
00:42:33.173 --> 00:42:36.913
<v Doc>That i'm german then because i'm super direct and everybody's like oh you're so mean
00:42:37.493 --> 00:42:42.473
<v Doc>i will say my three best friends are german and we basically talked to them
00:42:42.473 --> 00:42:46.273
<v Doc>i called i have my my text group with them is called sauerkrauts because they're
00:42:46.273 --> 00:42:49.393
<v Doc>always cranky so sauerkrauts
00:42:51.093 --> 00:42:53.173
<v Doc>sorry to roll the tofer in case you're listening
00:42:56.293 --> 00:42:59.693
<v Conny>But there's there's a there's a really funny i think it was a reel that was
00:42:59.693 --> 00:43:03.693
<v Conny>created a while ago so in germany there's this big castle right the neuschwanstein
00:43:03.693 --> 00:43:07.893
<v Conny>and you know americans would stand And they're like, oh, my God, it's so pretty.
00:43:08.113 --> 00:43:10.453
<v Conny>Look at that. Oh, my goodness. It's amazing.
00:43:10.693 --> 00:43:13.133
<v Conny>And a German would stand in front of it and be like, oh, my God,
00:43:13.253 --> 00:43:14.633
<v Conny>I don't want to clean the windows in that.
00:43:15.833 --> 00:43:19.793
<v Conny>I thought that was the most German thing ever.
00:43:20.253 --> 00:43:20.593
<v Katie>Yeah.
00:43:22.693 --> 00:43:23.793
<v Katie>Relatable. Relatable.
00:43:27.453 --> 00:43:32.413
<v Katie>All right. We have some lightning round questions new for us.
00:43:32.753 --> 00:43:36.113
<v Katie>Are you ready for some snappy fast questions? Maybe.
00:43:36.353 --> 00:43:37.133
<v Conny>I don't know. Let's see.
00:43:37.553 --> 00:43:40.413
<v Katie>All right. Here we go. Favorite tool for repurposing content.
00:43:43.939 --> 00:43:47.519
<v Conny>Opus ai from long form to short form that's.
00:43:47.519 --> 00:43:50.799
<v Katie>One of ours too yeah and when ecamm you can actually just send your videos right
00:43:50.799 --> 00:43:55.279
<v Katie>through into opus so awesome i love it uh the platform you're most excited about right now
00:43:55.279 --> 00:44:02.719
<v Conny>Still instagram i'm not a tiktok person i have tried several times doesn't really
00:44:02.719 --> 00:44:06.219
<v Conny>resonate with me and it from instagram it just posts automatically to facebook
00:44:06.219 --> 00:44:09.899
<v Conny>which i always feel like facebook is a little neglected for me but even though
00:44:09.899 --> 00:44:13.919
<v Conny>i have like 3 000 followers there but still love you guys. Just follow me on Instagram.
00:44:14.579 --> 00:44:18.519
<v Katie>You have the background. Doc, what about you? This platform you're most excited about right now?
00:44:19.359 --> 00:44:22.939
<v Doc>YouTube. You know that full stop. It's all about YouTube.
00:44:24.739 --> 00:44:28.959
<v Katie>All right. One monetization myth that you think should be busted?
00:44:30.999 --> 00:44:32.959
<v Conny>That you need a large following to make money.
00:44:33.959 --> 00:44:36.179
<v Katie>That's a good one. Doc, do you have one?
00:44:36.879 --> 00:44:41.079
<v Doc>100% the same. Or the YouTube algorithm is going to save you.
00:44:41.079 --> 00:44:44.019
<v Doc>I need to get to those 4,500. No, you don't.
00:44:44.259 --> 00:44:47.739
<v Katie>Yeah, the algorithm will save me. Yeah, the algorithm will save me. Definitely.
00:44:49.059 --> 00:44:51.679
<v Katie>All right, Connie, one word to describe your marketing style.
00:44:51.919 --> 00:44:55.199
<v Katie>I think you already said it, but what's one word to describe your marketing style?
00:44:57.719 --> 00:45:00.519
<v Conny>Okay, here's a question. What do you think it is when you said I already said
00:45:00.519 --> 00:45:01.459
<v Conny>it? That's an interesting one.
00:45:01.799 --> 00:45:02.919
<v Katie>I would go direct.
00:45:03.699 --> 00:45:07.459
<v Conny>Yes. That's where I was going when I was like.
00:45:07.519 --> 00:45:08.439
<v Katie>I don't know what she thinks.
00:45:09.759 --> 00:45:10.119
<v Conny>Yes.
00:45:10.919 --> 00:45:14.699
<v Katie>Doc, same question, but one word to describe your podcasting style.
00:45:17.719 --> 00:45:18.439
<v Doc>Brutally honest.
00:45:18.939 --> 00:45:22.759
<v Katie>I like it. I like it. The two of you, you might need to do a show together.
00:45:26.699 --> 00:45:30.839
<v Katie>All right. Let's do Doc first on this last one, because I'm sure he's got a good one here.
00:45:30.979 --> 00:45:35.199
<v Katie>Your go-to pick-me-up content creator. Who's the one you watch when you need to pick me up?
00:45:36.039 --> 00:45:40.719
<v Doc>Oh, my God. I have so many. I'm kind of with Louise. I do one of two things.
00:45:41.079 --> 00:45:45.259
<v Doc>If i'm trying to be like picked up to go move around i need activity i'll pick
00:45:45.259 --> 00:45:51.279
<v Doc>you know just random comedy streams and i'll just pick comedians nate bargetsy you know john uh
00:45:52.459 --> 00:45:55.559
<v Doc>mcelini rob mcelini sorry man i
00:45:55.559 --> 00:45:58.839
<v Doc>can't say the boy's name john mulini rob back jamulini
00:45:58.839 --> 00:46:01.539
<v Doc>thank you i was trying to say that but i was thinking
00:46:01.539 --> 00:46:04.459
<v Doc>rob mcelini because of course i watch wrexham all the time and then
00:46:04.459 --> 00:46:07.679
<v Doc>the other thing i watch if i'm trying to be relaxed but i just want to be in
00:46:07.679 --> 00:46:12.539
<v Doc>my happy space i watch these um japan streamers who walk around in the quiet
00:46:12.539 --> 00:46:16.019
<v Doc>neighborhoods not you know showing you all the tourist attraction and i can
00:46:16.019 --> 00:46:20.059
<v Doc>just watch them and it helps my listening too so that i don't lose my ability
00:46:20.059 --> 00:46:23.179
<v Doc>to speak so that's what i do i did it yesterday actually
00:46:23.719 --> 00:46:27.019
<v Katie>That's awesome connie how about you do you have a go-to
00:46:30.100 --> 00:46:35.180
<v Conny>I love Shamina Taylor just because she's very much out there when it comes to
00:46:35.180 --> 00:46:39.600
<v Conny>like spirituality, money mindset, wealth mindset, and how to do all that.
00:46:41.200 --> 00:46:48.020
<v Conny>Alex Hamosi, just because I think his communication is so clear and direct and
00:46:48.020 --> 00:46:52.120
<v Conny>you either resonate with him or you don't. And honestly, Gary Vee too.
00:46:52.640 --> 00:46:54.700
<v Conny>Because I feel like, you know, he says it how it is.
00:46:54.700 --> 00:46:59.040
<v Katie>He says it how it is. Absolutely. There's something just really refreshing about
00:46:59.040 --> 00:47:02.020
<v Katie>people that just tell it as it is.
00:47:02.500 --> 00:47:06.980
<v Katie>Tell it as it is. All right. Well, we somehow I'm always blown away.
00:47:07.120 --> 00:47:10.000
<v Katie>We're like nearing the end of the show. But I want to make sure we don't forget
00:47:10.000 --> 00:47:12.860
<v Katie>to let people know where they can connect with you and learn more.
00:47:12.980 --> 00:47:16.500
<v Katie>And I know because I was just involved in one that you do a lot of your own events as well.
00:47:16.640 --> 00:47:19.140
<v Katie>So let us know how people can connect with you and find you.
00:47:19.140 --> 00:47:22.040
<v Conny>Yep so i don't have an online event coming up
00:47:22.040 --> 00:47:24.960
<v Conny>but once in a while typically two times a year i do a virtual summit
00:47:24.960 --> 00:47:28.040
<v Conny>you can find me on all social media platforms except
00:47:28.040 --> 00:47:32.640
<v Conny>for tiktok as work on as
00:47:32.640 --> 00:47:36.740
<v Conny>work with connie that is work as you spell it with just behind it and connie
00:47:36.740 --> 00:47:42.320
<v Conny>is c-o-n-n-y because german and we do the y at the end and not the ie um and
00:47:42.320 --> 00:47:46.480
<v Conny>then from there check out the freebie i have i I have three steps to create
00:47:46.480 --> 00:47:48.380
<v Conny>your first six-figure product online.
00:47:48.380 --> 00:47:52.660
<v Conny>And that's a phenomenal way to at least look into how you can do that.
00:47:52.820 --> 00:47:57.600
<v Conny>Because monetizing social media should be easy and fun and not destroy your time.
00:47:57.800 --> 00:48:01.120
<v Conny>And really consider social as an asset for your business.
00:48:02.619 --> 00:48:06.479
<v Katie>I absolutely love it. This was so motivating. I thought we would be like,
00:48:06.619 --> 00:48:10.359
<v Katie>I don't know, in my mind, I was like, okay, we'll talk about monetization.
00:48:10.599 --> 00:48:14.979
<v Katie>But this ended up just being like a really inspirational. I'm feeling all psyched,
00:48:15.079 --> 00:48:18.639
<v Katie>which is impressive on a Tuesday after a long weekend for us to
00:48:18.639 --> 00:48:23.639
<v Doc>Feel this energized. When you think about it, if you're if you're putting out good content.
00:48:24.099 --> 00:48:28.599
<v Doc>Right. And I think this thing is still hard because we all say that, say this.
00:48:29.039 --> 00:48:33.299
<v Doc>And I was like, well, define good content. I can't tell you that your audience
00:48:33.299 --> 00:48:36.959
<v Doc>can't because what's good for my audience will not work with yours.
00:48:37.139 --> 00:48:43.239
<v Doc>Right. If you got a bunch of great, like, swishy people and you come in yelling
00:48:43.239 --> 00:48:46.359
<v Doc>and screaming and tell them to get up and dust it off and stop being a wimp,
00:48:46.419 --> 00:48:49.679
<v Doc>that's not going to work for your people. so like good content
00:48:49.679 --> 00:48:51.359
<v Conny>There's the door yeah.
00:48:51.359 --> 00:48:54.859
<v Doc>It's up to your audience right and i'm so glad that connie said it you really
00:48:54.859 --> 00:48:58.899
<v Doc>do have to ask someone so what about i have an audience yet then just be you
00:48:58.899 --> 00:49:00.759
<v Conny>And they will find they.
00:49:00.759 --> 00:49:07.159
<v Doc>Will find you look at that that was on point that was like absolutely on point that's super funny
00:49:07.159 --> 00:49:10.279
<v Conny>Yeah i.
00:49:10.279 --> 00:49:12.499
<v Doc>Said squishy paul squishy
00:49:12.499 --> 00:49:15.839
<v Conny>I mean people will smell if
00:49:15.839 --> 00:49:18.619
<v Conny>if it's so to say smell right if if you're
00:49:18.619 --> 00:49:21.979
<v Conny>just putting out wishy-washy content if
00:49:21.979 --> 00:49:25.159
<v Conny>you're not yourself if you're trying to be someone else online
00:49:25.159 --> 00:49:28.239
<v Conny>like just be who you are because it
00:49:28.239 --> 00:49:32.839
<v Conny>makes it so much easier and and stop overthinking what to put out what content
00:49:32.839 --> 00:49:36.859
<v Conny>to put out there because it it can literally be as easy as you know grab the
00:49:36.859 --> 00:49:41.139
<v Conny>phone talk and and put it out there or just film b-roll i mean we didn't even
00:49:41.139 --> 00:49:45.319
<v Conny>touch on all of that um b-roll plus a hook plus a caption,
00:49:46.179 --> 00:49:48.039
<v Conny>and you're done in minutes.
00:49:49.484 --> 00:49:50.964
<v Doc>Yeah. One of my people
00:49:50.964 --> 00:49:51.564
<v Conny>Love to be.
00:49:51.564 --> 00:49:56.504
<v Doc>Nosy that we'd love. She basically, we did it last week, actually. Thank you, Caleb.
00:49:56.864 --> 00:50:00.844
<v Doc>She puts her Osmo in the corner and puts it on time lapse and just sits there
00:50:00.844 --> 00:50:02.044
<v Doc>and works at her desk for a while.
00:50:02.504 --> 00:50:07.004
<v Doc>And then you take that sort of you sped up for the day and you could put on
00:50:07.004 --> 00:50:10.264
<v Doc>whatever your, you know, go to quote at the moment is right.
00:50:10.504 --> 00:50:15.084
<v Doc>And so I just made a video day before yesterday talking about Victor's Franco's
00:50:15.084 --> 00:50:17.584
<v Doc>like the success lives between the stimulus and the response.
00:50:17.964 --> 00:50:23.604
<v Doc>So I could legit just put that statement there and just let it float with the lo-fi.
00:50:23.964 --> 00:50:29.024
<v Doc>Or I can put an example over the next, say like 15 seconds, that's a short.
00:50:29.184 --> 00:50:33.184
<v Doc>And you didn't say anything. You just sat there and worked. It's a time-lapse of you working.
00:50:33.544 --> 00:50:39.704
<v Doc>Or a time-lapse of Katie playing with the ducks in the duck pond or cleaning
00:50:39.704 --> 00:50:41.904
<v Doc>the chicken thingy. What do you call it? Coop.
00:50:42.484 --> 00:50:46.264
<v Doc>Yeah. It could have been us having a horrible dark game while her husband is
00:50:46.264 --> 00:50:51.404
<v Doc>killing me and Ken and thus throwing darts into his wall. Sorry, Dane.
00:50:52.304 --> 00:50:56.044
<v Doc>But, you know, it could be anything. And you just put, you see this all the
00:50:56.044 --> 00:50:58.964
<v Doc>time. You're going to open your feed right now. Everybody right now will open their feed.
00:50:59.124 --> 00:51:02.924
<v Doc>The fifth poll will be somebody saying nothing, doing something at high speed
00:51:02.924 --> 00:51:08.764
<v Doc>or looking at the lovely, you know, view of the Rhine somewhere and they're just writing on it.
00:51:08.844 --> 00:51:13.044
<v Doc>And those get tons of views. So, yeah, there's kind of noise.
00:51:13.044 --> 00:51:16.284
<v Conny>And people, and the other thing, right, this is what I was touching on people
00:51:16.284 --> 00:51:20.404
<v Conny>love b-roll because they get to see your life and everyone is nosy and they're
00:51:20.404 --> 00:51:24.204
<v Conny>like oh what does your living room look like is that cleaned up how's your garden
00:51:24.204 --> 00:51:28.304
<v Conny>looking like I mean it's just reality right they and they also want to get to
00:51:28.304 --> 00:51:31.484
<v Conny>know you and see who you are and see if that's relatable with them.
00:51:32.228 --> 00:51:33.388
<v Katie>Yeah, absolutely.
00:51:33.768 --> 00:51:36.208
<v Doc>B-roll of you organizing your books, Katie.
00:51:38.208 --> 00:51:42.388
<v Doc>No, for real. Katie has an amazing book collection. So you can just be like
00:51:42.388 --> 00:51:45.888
<v Doc>looking in there, like what to read and you could pull one down slowly and open
00:51:45.888 --> 00:51:48.148
<v Doc>it up and then just right above it.
00:51:48.248 --> 00:51:51.048
<v Doc>Like these are the five things that I'm reading right now. Yeah.
00:51:51.768 --> 00:51:57.188
<v Katie>I always forget that is like a thing. I feel like I spent a lot of time thinking
00:51:57.188 --> 00:52:03.728
<v Katie>about like live content or overly produced content that sometimes I miss those moments.
00:52:03.828 --> 00:52:07.788
<v Katie>Because I'm like, oh, I can't right now because the kids will run in or I'm
00:52:07.788 --> 00:52:10.688
<v Katie>in the middle of doing stuff so I can't create a video in this space right now.
00:52:10.768 --> 00:52:13.528
<v Katie>But I could if it was just a time lapse. So that's a good reminder.
00:52:13.828 --> 00:52:16.968
<v Doc>Tell you what, you know what your son is?
00:52:17.188 --> 00:52:21.968
<v Doc>The perfect tripod for that 30-second video you need to film of you.
00:52:22.168 --> 00:52:25.008
<v Conny>That's true. He's like, he's supposed this. And it will be shaky,
00:52:25.028 --> 00:52:28.108
<v Conny>which is actually a thing right now. You've seen these.
00:52:28.108 --> 00:52:34.108
<v Doc>He's an engineer. where it starts shaky he's he is such an engineer he's i swear
00:52:34.108 --> 00:52:37.248
<v Doc>he's part german his video would be rock solid straight it would look like it
00:52:37.248 --> 00:52:41.328
<v Doc>was done by martin scorsese yeah he's the perfection kid
00:52:43.048 --> 00:52:47.568
<v Doc>now the artist kid you'll get some cool angles but it's okay put them anyway
00:52:49.628 --> 00:52:51.228
<v Doc>yeah this is so
00:52:51.228 --> 00:52:56.128
<v Conny>Helpful i so literally katie for you you could do like you know grab that book
00:52:56.128 --> 00:53:00.848
<v Conny>just as dog was saying from there open it up put like five best books to read
00:53:00.848 --> 00:53:05.768
<v Conny>in the next half year look in the caption give some explanation.
00:53:05.768 --> 00:53:08.148
<v Doc>By the
00:53:08.148 --> 00:53:14.948
<v Conny>Way if you need any hooks or content ideas I have an entire original product around that I'm already.
00:53:14.948 --> 00:53:19.088
<v Doc>Over there I want to know about the hooks link let's go let's go get those because
00:53:19.088 --> 00:53:21.908
<v Doc>I was talking to my people about hooks just the other day
00:53:22.448 --> 00:53:24.768
<v Conny>Dang it I was not prepared for that okay.
00:53:25.773 --> 00:53:27.613
<v Doc>I'll put it in there. Make sure you go check that out, guys.
00:53:27.793 --> 00:53:30.293
<v Doc>Anybody who saw my hook video, if you want to be lazy about it,
00:53:30.413 --> 00:53:33.973
<v Doc>go see Connie's hook video because there you go. She'll help you.
00:53:35.433 --> 00:53:38.593
<v Conny>Man, you know, we did not plan this. Okay, give me one second.
00:53:40.193 --> 00:53:42.593
<v Katie>Connie will just be building it in the background while we're closing out.
00:53:42.633 --> 00:53:46.373
<v Conny>Is she having it? I'm building it while we're talking. No, I did not do that.
00:53:47.313 --> 00:53:52.033
<v Doc>This is so good. This is really, really good. People, I kind of really enjoy
00:53:52.033 --> 00:53:54.153
<v Doc>these conversations. Like, they're just good.
00:53:55.073 --> 00:53:59.713
<v Katie>Perfect. All right. I mean, I'm just going to copy this across so that Paul can.
00:53:59.913 --> 00:54:04.933
<v Conny>But no, I mean, just the quick note there, right? Think about what makes sense for your audience.
00:54:05.193 --> 00:54:10.333
<v Conny>I mean, a hook can be anything from the five best ways to do X.
00:54:11.213 --> 00:54:15.013
<v Conny>This is what I found out after doing this wrong for so long, right?
00:54:15.293 --> 00:54:18.193
<v Conny>You want to have, and we didn't go into depth here, but, you know,
00:54:18.313 --> 00:54:22.853
<v Conny>leave them hanging, right? It's the cliffhanger of like, what makes a reel interesting?
00:54:23.073 --> 00:54:26.713
<v Conny>What makes a carousel interesting? like how do you keep their attention and
00:54:26.713 --> 00:54:30.213
<v Conny>actually make them want to read the caption instead of just keep scrolling because
00:54:30.213 --> 00:54:35.773
<v Conny>their attention span is short like you want to keep them absolutely.
00:54:35.773 --> 00:54:38.773
<v Doc>So good so good listen
00:54:38.773 --> 00:54:43.413
<v Doc>people you're good i did a time lapse of me cleaning out my drawer that's actually
00:54:43.413 --> 00:54:47.093
<v Doc>cool man because you know with being the planners and stuff everyone's always
00:54:47.093 --> 00:54:51.513
<v Doc>the people who plan like your planner stuff looks so straight and we all dream
00:54:51.513 --> 00:54:55.993
<v Doc>for that so even though most people can't get there, I still watch those.
00:54:56.193 --> 00:55:01.333
<v Doc>I watch people with their fancy bullet journals, you know, and I have all of
00:55:01.333 --> 00:55:04.513
<v Doc>the bullet journals, buy my Lush germs, and I got my rulers and everything,
00:55:04.693 --> 00:55:05.593
<v Doc>and mine never looked like that.
00:55:05.673 --> 00:55:09.913
<v Doc>Mine just becomes a hodgepodge of messy writing in like 87 colors of fountain
00:55:09.913 --> 00:55:12.093
<v Doc>pen. But you know what? It works for me.
00:55:12.993 --> 00:55:14.313
<v Katie>Exactly. Exactly.
00:55:16.593 --> 00:55:19.853
<v Doc>Today is refill day, so you're going to see blue fingers coming up soon.
00:55:20.733 --> 00:55:24.973
<v Katie>Got your crazy fingers? I love it. Oh, well, thank you so much,
00:55:25.073 --> 00:55:26.133
<v Katie>Connie, for joining us today.
00:55:26.433 --> 00:55:30.313
<v Katie>I learned a ton and I'm excited to jump back and grab and grab that. Thank you.
00:55:30.513 --> 00:55:32.733
<v Katie>I shared the link with Paul so he can put it out to everyone,
00:55:32.753 --> 00:55:39.473
<v Katie>but it's just work with Connie.com slash IG bundle will get you all of that
00:55:39.473 --> 00:55:41.513
<v Katie>awesomeness. Make sure you click over and grab that.
00:55:41.633 --> 00:55:46.073
<v Katie>It's a perfect way to spend your Tuesday after a long weekend if you were here in the States with us.
00:55:48.396 --> 00:55:52.696
<v Katie>Awesome. Well, this show, if you want to check it out, more episodes,
00:55:52.796 --> 00:55:55.836
<v Katie>you can find us over at flow.ecam.com.
00:55:55.976 --> 00:56:00.276
<v Katie>The episodes go out across YouTube and Apple Podcasts and Spotify and Amazon
00:56:00.276 --> 00:56:01.696
<v Katie>and everywhere in between.
00:56:02.416 --> 00:56:07.976
<v Katie>And this episode and many of our episodes are sponsored by our friends over at Shure.
00:56:08.116 --> 00:56:12.796
<v Katie>If you're looking for a new mic like Connie, you can swing over to Shure.com
00:56:12.796 --> 00:56:15.516
<v Katie>and check out some of the awesome options there.
00:56:15.716 --> 00:56:22.836
<v Katie>We're big fans of the MV6 and the MV7i, but they're obviously SM7B is best in
00:56:22.836 --> 00:56:26.836
<v Katie>class. If you're going to get all the way to pro podcaster level,
00:56:26.876 --> 00:56:28.516
<v Katie>you can unlock that feature.
00:56:29.016 --> 00:56:32.176
<v Katie>And hopefully you'll join us again for our next live recording.
00:56:32.276 --> 00:56:36.176
<v Katie>We record live on Tuesdays at 12 p.m. Eastern here on YouTube.
00:56:36.356 --> 00:56:40.456
<v Katie>And then the episodes pop out the following Tuesday across all those different podcast players.
00:56:41.016 --> 00:56:43.196
<v Katie>What'd I miss, Doc? I took over. I
00:56:43.196 --> 00:56:47.976
<v Doc>Nailed it I was just like man Kenny with the live read 10 out of 10 no notes
00:56:47.976 --> 00:56:51.136
<v Doc>she ate go for seconds come on
00:56:51.136 --> 00:56:55.096
<v Katie>I told you at this time of day I'm getting hungry so we've got to we're going
00:56:55.096 --> 00:57:02.036
<v Katie>to be snappy on the wrap up maybe it's hangry it takes a lot to get me to hangry level oh
00:57:02.036 --> 00:57:06.596
<v Doc>You're in a good office too you can go get one of those Italian sandwiches from that one spot by the
00:57:06.596 --> 00:57:08.996
<v Katie>Starbucks I could I'm jealous
00:57:08.996 --> 00:57:10.176
<v Doc>Now send one over
00:57:10.676 --> 00:57:15.656
<v Katie>Well everyone hopefully you enjoy your morning or your lunch or anything in
00:57:15.656 --> 00:57:18.316
<v Katie>between when you're listening to us and we'll have to have Connie back again
00:57:18.316 --> 00:57:22.436
<v Katie>next time or a future time for sure thanks everyone we'll see you
00:57:22.436 --> 00:57:23.576
<v Conny>Next time you can do.
00:57:23.576 --> 00:57:25.836
<v Katie>You can do our outro outro okay
00:57:25.836 --> 00:57:29.356
<v Doc>I gotta learn how to do this in German all I know in German is you know
00:57:31.876 --> 00:57:32.756
<v Doc>flow writers
00:57:33.376 --> 00:57:35.256
<v Katie>Out bye everyone
00:57:35.280 --> 00:57:58.000
<v Music>