The Flow: Episode 108 - Get Featured! Podcast Publicity Tips with Christina Lenkowski

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<v Music>

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<v Doc>Aloha, Flow Riders, and welcome to another edition of The Flow.

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<v Doc>I am your co-host, Doc Rock, along with my awesome co-host.

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<v Katie>Hey, everyone. It's Katie.

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<v Doc>I don't know why. We're like 151 episodes in that still makes me laugh.

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<v Doc>I have no idea why. It's really stupid.

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<v Katie>I do it entirely for you, Doc. It's just for you. Just for Doc.

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<v Katie>To make Doc laugh because it's early. It's early in Hawaii.

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<v Doc>Yeah, it's super. It's ODark30 over here. Today, we are going to have some fun.

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<v Doc>We're going to bring in one of the coolest people you'll ever meet.

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<v Doc>She's absolutely hilarious. So I'll go ahead and let Katie do the bio. Go ahead, Cates.

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<v Katie>All right. If you haven't met Christina yet, she is the founder of Publicity

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<v Katie>by Christina, one of the top podcast publicity agencies in the online business space.

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<v Katie>Since 2020, Christina and her team have booked clients on 900 plus highly rated podcasts,

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<v Katie>including Hello7 CEO School and Black Entrepreneur Experience,

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<v Katie>and professional stages like the Conference for Administrative Excellence and EA Ignite.

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<v Katie>We are talking all about podcast publicity today. We're so excited to have Christina join the show.

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<v Doc>This is cool. Kate, you always talk about Ignite because it's near the office, right? It's in Boston?

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<v Katie>I actually don't know. This is a great question for Christina where Ignite is.

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<v Christina>That is a great question because i don't know off the top of my,

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<v Christina>at first i want to say vegas but i think that's the other one you mentioned

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<v Christina>so i'm not quite sure i'm not quite sure all.

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<v Doc>Right there we go uh whatever happened in vegas needs to stay over there anyway

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<v Katie>I think this is like absolutely fantastic timing that we have you on christina

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<v Katie>because this week, so on May 14th, we are doing an entire media kit workshop.

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<v Katie>So it's we're like in the mindset and space of thinking through media,

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<v Katie>how you get your show and your content out there, whether and,

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<v Katie>you know, we're talking specifically about podcasting today.

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<v Katie>But these kinds of practices also apply for, you know, live streaming or any

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<v Katie>kind of show that you have to try to get yourself more out there.

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<v Christina>So timing is I thought that that was happening. And I was very excited about it.

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<v Christina>Because I fully agree that having like a really solid, great media kit just

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<v Christina>sets you up for more success, you know, further in the road and just gives you that,

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<v Christina>professionalism that people are looking for, right? So I love that you guys are doing that.

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<v Katie>Yeah absolutely i think it's hugely

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<v Doc>Important before we dive into question questions i'm going to ask an obvious

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<v Doc>one um just due to the fact that when i was in radio this was something that

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<v Doc>used to come up with other people at the station i'm like you know we've been

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<v Doc>doing this for years like what are you talking about so it's but anyway my question i can't wait i

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<v Christina>Can't wait okay what.

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<v Doc>Is a super simple one i i think it's a word that people hear constantly and

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<v Doc>they don't even really know what it is.

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<v Doc>So what is publicity slash publicist?

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<v Christina>Doc, I'm so happy that you asked this question. I really truly am because I

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<v Christina>could ask 10 different people what they think the word publicity means and get

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<v Christina>10 completely different answers.

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<v Christina>Like some people will say, oh, it's sending, sorry, my video.

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<v Christina>They're saying, oh, it's sending press releases.

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<v Christina>Oh, it's something like what they do on Mad Men.

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<v Christina>There's all kinds of different stuff that people kind of think.

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<v Christina>So the way I like to break it down is your marketing falls into three distinct

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<v Christina>categories, owned, earned, and paid. Okay.

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<v Christina>So paid are anything that you pay for, right?

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<v Christina>So ads, maybe an influencer campaign, something like that where money is exchanged. Okay.

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<v Christina>Yep. And then we have our owned channels. So that's like you guys right here

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<v Christina>with this live stream that you have. This is a channel where you own the content that goes out.

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<v Christina>So that could be someone's podcast, someone's website, someone's social media channel.

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<v Christina>You don't necessarily own YouTube. You don't necessarily own Instagram,

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<v Christina>right? Unless Zuck's up in here, you know, listening in.

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<v Christina>But you do own what goes out on those channels.

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<v Christina>You know, you have control over that. And then earned is where publicity falls in.

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<v Christina>And that is where no money is exchanged. So meaning we are never paying to get

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<v Christina>our clients as a guest on podcast, that immediately becomes an ad.

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<v Christina>Okay, the second any kind of money is exchanged.

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<v Christina>So that's where publicity really comes into play, you are leveraging other people's audiences.

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<v Christina>And in exchange, you are bringing value to their audience platform,

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<v Christina>etc, right? Like I'm going to bring like what I'm going to be sending this to

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<v Christina>the people that I know once this is aired, et cetera.

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<v Christina>And here I am talking with Doc and Katie today all about the power of podcast

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<v Christina>publicity. So bringing value to them.

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<v Christina>And I think a lot of people overlook publicity because it's not a thing they can control.

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<v Christina>OK, and so what I mean by that is you control how much money you spend on ads

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<v Christina>and you control necessarily what that might look like on the back end to your

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<v Christina>mind, whether that's successful or not.

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<v Christina>You get to control what goes out on your platforms.

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<v Christina>But when it comes to earned marketing and earned media, you don't necessarily have.

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<v Christina>That's hard for a lot of people to kind of grapple with sometimes.

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<v Katie>Yeah, us control freaks over here.

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<v Christina>But because of that, it is the most highly trusted form of marketing.

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<v Christina>So when someone hears you on someone else's platform, when they read an article

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<v Christina>about you, something like that, their know, like, and trust factor goes up dramatically, right?

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<v Christina>We have really savvy consumers today. They know when things are an ad.

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<v Christina>They know, you know, when you're talking about yourself on your own platform,

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<v Christina>but they really, really trust when it's someone else's platform that you've

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<v Christina>been brought on to talk about your area of expertise.

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<v Katie>Yeah.

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<v Doc>Yeah. I think it's hugely,

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<v Katie>Hugely important, which is great. Great kickoff question, Doc,

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<v Katie>because my follow-up question is what makes this space so important for people now more than ever?

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<v Katie>So I think that, you know, as kind of the podcasting space continues to grow and shift and change?

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<v Katie>Why should people really be thinking about being a guest on shows and trying

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<v Katie>to have guests potentially on their shows as well?

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<v Christina>I think the main thing is the authenticity building that happens. We are so jaded.

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<v Christina>We are so jaded, particularly as online entrepreneurs, to, can I really trust

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<v Christina>this person? Am I going to get burned?

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<v Christina>Does this person actually know what they're talking about, right?

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<v Christina>And so having these authentic conversations really gives you the opportunity

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<v Christina>to be able to show people the real you, right?

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<v Christina>And that is going to attract and repel, you know? And I always say,

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<v Christina>that's okay. I don't need the wrong people.

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<v Christina>The people that don't like me or don't agree with what I have to say,

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<v Christina>they don't need to follow me. That's okay. You know what I mean?

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<v Christina>But I am trying to get the people that are attracted to the authentic me over to my business, right?

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<v Christina>And that is really what that allows me to do. The other thing that's really

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<v Christina>nice about and important about podcasts, particularly in just today's world,

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<v Christina>is the fact that you can really be discussing anything.

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<v Christina>Most podcasts aren't owned by a company. They aren't owned by a corporation, right?

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<v Christina>Some are, some are, but for the most part, they aren't.

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<v Christina>And so what I mean by that is you can be having discussions that you might not

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<v Christina>be able to have in other realms, right?

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<v Christina>And really get, again, real and authentic about the things that matter to you

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<v Christina>and your world and your business.

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<v Katie>Yeah, absolutely.

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<v Doc>I remember back in the day when Daniel Savage first came out,

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<v Doc>people were having cows because they were like, this should get taken down or

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<v Doc>this should get taken off from where? It's his.

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<v Doc>Like, it's public. Yeah, exactly. Look at it. Like, and it messed people up

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<v Doc>because they didn't understand how to get rid of basically, you know,

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<v Doc>totally available and accessible 24 hour talk about sex and intimacy and people's kinks or whatever.

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<v Doc>And it drove the controllers mad because they couldn't do anything about it.

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<v Doc>And his show was one of the top one because you know people who wanted to otherwise

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<v Doc>find these things out were voyeuristically watching and listening.

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<v Doc>You know, I don't even know if he's still doing it but I just remember when

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<v Doc>that came out it was such a big deal in the podcast space and everybody just

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<v Doc>thought it was crazy and I guess the current rendition of that would be Call

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<v Doc>Her Daddy which I think they just had a meltdown but yeah, it's just, it's really,

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<v Doc>I love the fact that you say that you can do this about anything because I know

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<v Doc>that there's somebody out there right now who is curious about,

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<v Doc>I'm going to say it again wrong, Katie, but I'm going to try,

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<v Doc>about warbles, wobbles, weebles. I never can remember.

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<v Katie>I don't have any here to show people. Woobles.

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<v Doc>Woobles. There you go. Why do I always want to call it a warble?

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<v Doc>Warble is a sound that a bird makes.

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<v Katie>And it feels like they kind of wobble. So it feels like it's a hard name. It's a bad brand.

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<v Doc>It's a sound that a gackle makes. Trust me, I was in Mexico.

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<v Doc>But yeah, they just, somebody's making a podcast about that

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<v Doc>and like this is a podcast about yarn creations

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<v Doc>that help you calm down and you know find a creative release and whatever you

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<v Doc>can make a podcast about anything someone is making a podcast about artisanal

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<v Doc>water like which one tastes better fiji but you know it's it's really it's really

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<v Doc>insane and so i love that i really really love that

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<v Christina>I love that and i also think like you

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<v Christina>know you asked the question katie of like how does this continue to

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<v Christina>grow honestly just look at our last presidential election here in the united

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<v Christina>states and you can see the impact of guests on podcasts right doc just brought

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<v Christina>up call her daddy there's joe rogan show these other places where the presidential

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<v Christina>nominees um showed up and i think that,

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<v Christina>Whether love it or hate it, what the results were, I don't think you can deny

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<v Christina>that showing up and actually having, I mean,

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<v Christina>kind of as authentic conversations as a political person can have,

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<v Christina>you know, is exactly what people are really craving.

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<v Christina>You know, the younger generations, I say younger, like I'm not 42 years old,

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<v Christina>but, you know, the younger generations, we don't watch the news like the older generations did.

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<v Christina>We listen to podcasts, we watch YouTube, we get our media in snippets, right?

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<v Christina>We get it when we're on social media channels, etc.

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<v Christina>So we are not necessarily doing that traditional route of sit down at 9pm and

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<v Christina>watch the news and, you know, watch a whole story there.

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<v Christina>We might watch 60 seconds of it later on, or we might listen to the audio that

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<v Christina>they strip as a podcast on our morning walk the next day.

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<v Christina>But we just flat out are consuming media differently than the generations before us.

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<v Katie>Yeah. Yeah. And I really think too, and I know Doc is like a glowing example

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<v Katie>of this, but it's also an incredible opportunity for relationship building.

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<v Katie>So in addition to like, in addition to just getting your content,

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<v Katie>your brand, your business, your whatever out there into the world in front of

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<v Katie>ideally your, you know, your target community, your target following.

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<v Katie>I like, I will say even for myself personally, like being a guest and I almost,

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<v Katie>I almost never say no to the opportunities that come up, but being a guest on the shows has like,

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<v Katie>has deepened a lot of the relationships that I had and has formed really great

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<v Katie>relationships going forward.

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<v Katie>I know, you know, Doc has been a guest on Twit, for example,

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<v Katie>for years and years and years.

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<v Katie>And that's like, just kind of building and growing that relationship,

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<v Katie>right, Doc? I mean, the really the- 100%.

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<v Doc>It's the idea of, something I did a long time ago because I learned this from a mentor.

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<v Doc>This was right about the time that, you know, the first, first iPhone came out.

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<v Doc>And people that know me knew I was a hardcore nerd, but I was like,

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<v Doc>this is going to be one of the first things that transcends sort of nerd levels

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<v Doc>when it comes to people buying it.

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<v Doc>I knew that a whole bunch of muggles wouldn't go out and buy this phone.

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<v Doc>So I wrote 10 questions with 10 answers, and I sent it to the city desk at the

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<v Doc>station where my roommate worked.

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<v Doc>My roommate was an audio guy at the KGMB, which is the CBS affiliate here.

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<v Doc>Right. And so JP at that time, who actually, funny enough, JP owns the publicity

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<v Doc>company here now, which is hilarious.

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<v Doc>But he was the sound guy at the news place back in the day. So I sent it to

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<v Doc>JP and he gave it to his news person.

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<v Doc>And they called me like two hours later. They were like, yo,

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<v Doc>we were just we were looking for somebody locally that could say the same thing

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<v Doc>that we were getting fed by all the CBS affiliate. we want to go out,

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<v Doc>you know, to our local Hawaii station.

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<v Doc>Hawaii people don't necessarily, this is going to sound really mean,

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<v Doc>don't necessarily trust people from the mainland because they,

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<v Doc>I mean, kind of came here and took the land away.

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<v Doc>So they wanted somebody who lives here and understands the local identity,

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<v Doc>so forth and so on, et cetera.

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<v Doc>And so from that moment on back in June, 2007,

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<v Doc>June 29th, 2007, to be exact, every time something weird happens in tech,

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<v Doc>or there is a scary thing going around about some virus breach or whatever that's

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<v Doc>going to mess up all your data,

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<v Doc>I get a phone call from one of my homies at one of the states and say,

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<v Doc>hey, can you come on and explain this?

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<v Doc>And I'm like, yeah. So I am the nerd whisperer.

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<v Doc>To basically the entire state of Hawaii, just because of doing something as simple as that.

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<v Doc>And I knew nothing about writing a press release or, and nor me,

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<v Doc>it probably had 85 things spelled wrong, but it got through enough that they

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<v Doc>knew that this was the right person to bring on. To this day, I still get it.

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<v Christina>The meat was there. The meat was there that they needed. I love that you bring

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<v Christina>us up because that also goes to show the power of relationships.

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<v Christina>Like you're just saying, like you sent this over, but because you've provided

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<v Christina>such good content over almost 20 years, they continue to, isn't that wild that

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<v Christina>that was almost 20 years ago?

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<v Christina>Anyways, sorry. That just really got to bring that up.

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<v Doc>Thanks. Thanks. I thought we was tight.

00:15:15.683 --> 00:15:21.303

<v Christina>Sorry. For the record, I was working then. Just remember that.

00:15:21.463 --> 00:15:22.603

<v Doc>The high school newspaper?

00:15:23.203 --> 00:15:28.683

<v Christina>Yeah. No, I was. I was at my first PR job, uh, then thank you very much.

00:15:28.803 --> 00:15:30.243

<v Christina>Dark horse comics, shout out.

00:15:30.763 --> 00:15:35.923

<v Christina>Um, but, uh, I love that because again, that just goes to show that.

00:15:36.043 --> 00:15:40.703

<v Christina>And there's, you just now have that credibility to, to other people when you

00:15:40.703 --> 00:15:46.503

<v Christina>go to talk with them, they've seen you on the news, they've seen you in their local station.

00:15:46.503 --> 00:15:52.583

<v Christina>Like that really truly means something to a lot of people from a credibility boosting standpoint.

00:15:53.541 --> 00:16:01.441

<v Katie>Yeah. And people, people also don't care about the, the, the reach as much,

00:16:01.601 --> 00:16:03.781

<v Katie>as much as I think we do sometimes.

00:16:04.021 --> 00:16:06.861

<v Katie>Cause it's, it's been interesting. I've been, as I said, I've been doing all

00:16:06.861 --> 00:16:10.881

<v Katie>these different interviews on like both for my personal life,

00:16:10.921 --> 00:16:12.921

<v Katie>as well as for what we do here at Ecamm.

00:16:13.181 --> 00:16:17.101

<v Katie>And, you know, some of the podcasts are huge and some of them are small,

00:16:17.281 --> 00:16:20.741

<v Katie>like, you know, they have like a really niche following, but it's funny that

00:16:20.741 --> 00:16:24.961

<v Katie>like in my personal network, So like all of, you know, my friends and followers

00:16:24.961 --> 00:16:28.041

<v Katie>and colleagues on LinkedIn or Facebook or the other different platforms,

00:16:28.261 --> 00:16:29.981

<v Katie>you know, they're watching,

00:16:30.221 --> 00:16:33.881

<v Katie>they may not even be watching the show, but they're watching where I am.

00:16:34.001 --> 00:16:36.601

<v Katie>And it's building this level of authority where they're like,

00:16:36.701 --> 00:16:38.501

<v Katie>well, Katie's a podcaster.

00:16:39.041 --> 00:16:43.081

<v Katie>Katie knows like the answers to questions about, you know, about live streaming, about video.

00:16:43.221 --> 00:16:48.721

<v Katie>And it's just the act of just aligning yourself with these different shows and

00:16:48.721 --> 00:16:51.821

<v Katie>kind of building, you're building like, you know, brand authority.

00:16:51.821 --> 00:16:57.041

<v Katie>You're building that level of connection for people who are paying attention,

00:16:57.221 --> 00:17:01.621

<v Katie>even if they're not watching the entire show or listening to the entire show.

00:17:01.721 --> 00:17:05.381

<v Katie>They're seeing what you're doing and seeing that connection point.

00:17:05.541 --> 00:17:07.881

<v Katie>So, yeah, I think it's hugely, hugely valuable.

00:17:07.881 --> 00:17:13.301

<v Christina>I will always make the argument that I would rather get you in front of an audience

00:17:13.301 --> 00:17:18.301

<v Christina>of a hundred people who really care about what you have to talk about,

00:17:18.321 --> 00:17:25.061

<v Christina>as opposed to 10,000 people that aren't very interested in what it is to have

00:17:25.061 --> 00:17:26.801

<v Christina>to you have to talk about. Right.

00:17:27.441 --> 00:17:31.861

<v Christina>And so when you talk about these these big shows versus smaller niche shows,

00:17:32.001 --> 00:17:34.581

<v Christina>both have an insane value.

00:17:34.841 --> 00:17:37.561

<v Christina>Right. And they can kind of have value in different ways.

00:17:38.241 --> 00:17:41.921

<v Christina>We've gotten our clients on both. Right. Both ends of the spectrum.

00:17:42.361 --> 00:17:47.681

<v Christina>Big, big shows. And that lends them incredible credibility, authority building,

00:17:47.681 --> 00:17:50.321

<v Christina>just that proximity of power.

00:17:50.581 --> 00:17:53.721

<v Christina>Do you know what I mean? Like that that means a lot to them.

00:17:53.721 --> 00:17:57.041

<v Christina>But on the flip side, guess what makes them more money?

00:17:58.168 --> 00:18:03.068

<v Christina>Smaller niche podcast 100 our

00:18:03.068 --> 00:18:06.448

<v Christina>our beloved person that we know in common liz wilcox

00:18:06.448 --> 00:18:09.208

<v Christina>is a prime example of that when we worked to get

00:18:09.208 --> 00:18:12.028

<v Christina>her on shows she didn't care how big

00:18:12.028 --> 00:18:17.848

<v Christina>the show was as long as it was her ideal audiences that she wanted to get in

00:18:17.848 --> 00:18:22.408

<v Christina>front of and that is absolutely because we started working with with her when

00:18:22.408 --> 00:18:27.068

<v Christina>her membership was beginning zero you know i was one of the first round of people

00:18:27.068 --> 00:18:29.948

<v Christina>that joined it I've never looked back you know what I mean but like,

00:18:30.488 --> 00:18:33.288

<v Christina>at that point she was okay with going on a show

00:18:33.288 --> 00:18:36.128

<v Christina>and having five people join after 10 people

00:18:36.128 --> 00:18:40.928

<v Christina>join after she didn't necessarily care that it wasn't a thousand people that

00:18:40.928 --> 00:18:46.048

<v Christina>were joining after a show and I think that that has been the key to like a huge

00:18:46.048 --> 00:18:48.948

<v Christina>key of her success is knowing that it's more important to get in front of her

00:18:48.948 --> 00:18:53.828

<v Christina>ideal client ideal audiences as opposed to necessarily the bigger ones all the time.

00:18:54.868 --> 00:18:58.688

<v Katie>Yeah. I think that makes a ton of sense. So how would, how would you,

00:18:58.888 --> 00:18:58.988

<v Katie>what advice would you give to people who are?

00:18:58.988 --> 00:19:01.608

<v Doc>It's so cool because it's such a small thing to make a big difference.

00:19:03.808 --> 00:19:04.128

<v Christina>100%.

00:19:04.128 --> 00:19:08.068

<v Katie>Yeah. 100%. Absolutely. What advice would you give to people who are,

00:19:08.168 --> 00:19:10.688

<v Katie>you know, watching or listening and are thinking, okay, great.

00:19:10.828 --> 00:19:12.048

<v Katie>Like I want to get into this.

00:19:12.328 --> 00:19:16.748

<v Katie>I, maybe they don't necessarily have, you know, a budget or ability to,

00:19:16.828 --> 00:19:18.648

<v Katie>to sign up with someone like you yet.

00:19:18.988 --> 00:19:22.108

<v Katie>How do they get, like, how do they get started? What kind of prep What can they

00:19:22.108 --> 00:19:26.228

<v Katie>start doing to think about, you know, what, how to find the right shows,

00:19:26.228 --> 00:19:29.648

<v Katie>how to set themselves up for success once they send those pitches out?

00:19:29.768 --> 00:19:31.488

<v Katie>Like, what are the what are the starting points for people?

00:19:32.028 --> 00:19:34.728

<v Christina>I want to answer that. But first, I want to just say one thing,

00:19:34.828 --> 00:19:38.508

<v Christina>which is I also know that there are those of you that are listening today that are like, no way.

00:19:38.928 --> 00:19:43.668

<v Christina>I am never going to go on shows like that is crazy. Like, I can never know.

00:19:43.928 --> 00:19:44.688

<v Katie>I hope not.

00:19:45.288 --> 00:19:50.448

<v Christina>And I am here to tell you that you just need to get started doing it.

00:19:50.448 --> 00:19:52.488

<v Christina>And it will become easier.

00:19:52.728 --> 00:19:58.728

<v Christina>And also many of my clients are introverts. That surprises a lot of people.

00:19:59.408 --> 00:20:03.188

<v Christina>They always think that it's going to be extroverts, which I'm a stone cold expert.

00:20:03.228 --> 00:20:07.888

<v Christina>I get it, you know, but they think that extroverts are like going to be the ones that do this.

00:20:08.008 --> 00:20:11.708

<v Christina>I couldn't possibly do that as like an introverted person, et cetera.

00:20:12.008 --> 00:20:15.888

<v Christina>But really you are just having a one-on-one conversation.

00:20:16.785 --> 00:20:21.765

<v Christina>Right. You are able to actually have a very authentic, real deep thinker conversation,

00:20:21.765 --> 00:20:24.545

<v Christina>which is what introverts love to do.

00:20:25.225 --> 00:20:29.285

<v Christina>It just happens to be recorded and then played later on. You're not doing it

00:20:29.285 --> 00:20:31.465

<v Christina>in front of a live audience. You're not doing it.

00:20:31.765 --> 00:20:33.705

<v Christina>You know, this recording we're doing today is live.

00:20:33.845 --> 00:20:35.305

<v Katie>But for the most of you on our show,

00:20:35.505 --> 00:20:40.625

<v Christina>I'm like, this one is going to 95 percent of the shows I do are prerecorded.

00:20:40.945 --> 00:20:44.865

<v Christina>Right. So I just want to make that clear to y'all that are kind of sitting here

00:20:44.865 --> 00:20:47.265

<v Christina>and thinking like I could never do that. that like, actually,

00:20:47.465 --> 00:20:51.545

<v Christina>this may be exactly a great way for you to be getting out and doing your marketing.

00:20:52.465 --> 00:20:55.905

<v Christina>Now, like Katie asked, when you're ready, what are some of the things that I

00:20:55.905 --> 00:20:59.165

<v Christina>would say you should be doing to kind of get started?

00:20:59.565 --> 00:21:07.085

<v Christina>So the first thing that I really recommend is coming up with some awesome topic ideas.

00:21:08.185 --> 00:21:14.625

<v Christina>Because I am here to tell you that nine out of 10 times, the hosts that we work

00:21:14.625 --> 00:21:18.885

<v Christina>with choose a topic idea that we have proposed to them.

00:21:19.105 --> 00:21:24.105

<v Christina>Okay. I think that a lot of times people think they're making it easier for

00:21:24.105 --> 00:21:27.445

<v Christina>a host by just saying, hey, here's a couple of things I'm an expert at.

00:21:27.645 --> 00:21:29.605

<v Christina>Sales, marketing, branding.

00:21:29.885 --> 00:21:34.425

<v Christina>You tell me what you want to talk about and I'm happy to talk about it.

00:21:34.665 --> 00:21:38.145

<v Christina>Okay. They think that that's like making it easier. But in reality,

00:21:38.145 --> 00:21:39.805

<v Christina>you've just given the host a job.

00:21:40.085 --> 00:21:43.185

<v Christina>Now they have to figure out like, well, what are we going to talk about?

00:21:43.325 --> 00:21:44.885

<v Christina>Right? Like what's, what's this going to be?

00:21:45.265 --> 00:21:51.565

<v Christina>So what I really recommend is coming in with a couple really solid topic ideas

00:21:51.565 --> 00:21:56.565

<v Christina>that are specific, that can oftentimes be driven by results.

00:21:56.565 --> 00:22:00.485

<v Christina>Like maybe you have a case study, or maybe you have some examples of,

00:22:00.485 --> 00:22:05.065

<v Christina>you know, how this has worked, and pitching those.

00:22:05.585 --> 00:22:09.425

<v Christina>This goes way, way back to my journalism days at Oregon State University.

00:22:10.125 --> 00:22:14.025

<v Christina>We're trying to make it as easy as possible to get to the yes.

00:22:14.685 --> 00:22:21.025

<v Christina>What is going to make it an easy yes? And by providing solid topics,

00:22:21.025 --> 00:22:24.685

<v Christina>you are making it easy for that host to see that and go, yes,

00:22:24.845 --> 00:22:25.865

<v Christina>we haven't talked about that.

00:22:25.985 --> 00:22:28.885

<v Christina>My audience would love to talk about that.

00:22:29.045 --> 00:22:33.065

<v Christina>That's a really interesting angle yes let's talk about it and one thing to note

00:22:33.065 --> 00:22:34.485

<v Christina>is you're not talking about you,

00:22:35.141 --> 00:22:39.561

<v Christina>Okay. Let me make this very clear. Like when you go on a podcast, it is not about you.

00:22:39.701 --> 00:22:41.481

<v Christina>I think people get very like worried about that. They're like,

00:22:41.541 --> 00:22:43.541

<v Christina>what am I going to, how am I going to talk about myself for a half hour?

00:22:43.621 --> 00:22:47.061

<v Christina>I'm like, if you're talking about yourself for a half hour, you are doing this wrong.

00:22:47.441 --> 00:22:51.261

<v Christina>Okay. No one wants to hear you talk about yourself for a half hour. Okay.

00:22:51.861 --> 00:22:55.221

<v Christina>What we want to hear is for you to talk about what you're an expert in.

00:22:55.521 --> 00:23:00.821

<v Christina>Again, naturally that no like and trust factor is going to grow because of that.

00:23:00.981 --> 00:23:03.941

<v Christina>And people are going to find out more about you.

00:23:04.061 --> 00:23:07.461

<v Christina>But I am never going on a show and talking about the, you know,

00:23:07.821 --> 00:23:11.141

<v Christina>when I've done this and well, when I did this, you know, et cetera,

00:23:11.301 --> 00:23:14.341

<v Christina>that would be the most boring show of all time.

00:23:15.321 --> 00:23:18.461

<v Christina>But I think that people get a little surprised when I talk about the topics.

00:23:18.561 --> 00:23:22.821

<v Christina>And by the way, you know, a great place to start sourcing some ideas for topics.

00:23:23.041 --> 00:23:26.481

<v Christina>I call her Chatty G, but the old Chatty PT.

00:23:27.161 --> 00:23:31.881

<v Christina>Okay. That's what I call her. Everyone kind of has names for their I might have.

00:23:31.881 --> 00:23:32.521

<v Katie>To steal that.

00:23:32.661 --> 00:23:33.821

<v Christina>That might be my favorite.

00:23:34.221 --> 00:23:35.481

<v Doc>I say Chad.

00:23:36.121 --> 00:23:37.901

<v Christina>Chad. I like Chad.

00:23:38.021 --> 00:23:41.321

<v Doc>Chad and Claudia and Jiminy. Like a Jiminy Cricket.

00:23:42.101 --> 00:23:45.721

<v Christina>Yep, I love it. We all have our names. So mine that I also stole,

00:23:45.841 --> 00:23:48.481

<v Christina>Katie. So please feel free to steal is Chatty G.

00:23:48.961 --> 00:23:53.201

<v Christina>And what I would do is just put in there, like you could literally drop in your

00:23:53.201 --> 00:23:55.441

<v Christina>website, maybe drop in your media bio.

00:23:55.441 --> 00:24:00.101

<v Christina>If you have some pieces of content or even transcripts of things you've already

00:24:00.101 --> 00:24:07.281

<v Christina>done, put them in there and I would be like, Hey, what are eight to 10 podcast topic ideas from this?

00:24:07.441 --> 00:24:11.021

<v Christina>Let it spit them out to you. And I'm not saying copy and paste those.

00:24:11.141 --> 00:24:13.981

<v Christina>Cause we can all tell, we can all tell at this point when things are copy and

00:24:13.981 --> 00:24:15.821

<v Christina>pasted from, from Chattagy,

00:24:16.121 --> 00:24:23.381

<v Christina>but use it as a good jumping off point for you to start thinking about what

00:24:23.381 --> 00:24:25.521

<v Christina>some really great topics could

00:24:25.521 --> 00:24:31.641

<v Christina>be for you and choose like five or six of those, get those nailed down.

00:24:31.881 --> 00:24:35.481

<v Christina>And then when you go to pitch a specific show, choose the two or three that

00:24:35.481 --> 00:24:36.881

<v Christina>make the most sense for that show.

00:24:37.986 --> 00:24:42.706

<v Doc>Listen, you just said something that just kind of blew my head.

00:24:43.326 --> 00:24:44.466

<v Christina>I can't wait. I can't wait.

00:24:45.146 --> 00:24:49.906

<v Doc>Well, it was when you were saying not to give the host a job.

00:24:50.246 --> 00:24:56.306

<v Doc>I get told to speak at various things because I am somewhat of a Swiss Army nerd.

00:24:56.526 --> 00:24:59.746

<v Doc>Like, they know I'm like a Leatherman of weird tech things. Yes.

00:24:59.966 --> 00:25:02.666

<v Doc>And then they're like, well, do you want to talk about tech?

00:25:02.666 --> 00:25:04.206

<v Doc>Or do you want to talk about community building?

00:25:04.446 --> 00:25:06.526

<v Doc>Or do you want to talk about podcasting or video? And I'm like,

00:25:06.586 --> 00:25:09.286

<v Doc>yeah, whatever you want. I can, you know me, I can flex, I can do whatever.

00:25:09.706 --> 00:25:13.966

<v Doc>And then I never really, I thought I was, you said it, you said it verbatim.

00:25:14.106 --> 00:25:17.766

<v Doc>I thought I was making it easier for them so they could plug me in a hole where it fits.

00:25:18.726 --> 00:25:24.786

<v Doc>Instead, you're making them work. And it's only, if I could think about it,

00:25:24.906 --> 00:25:28.486

<v Doc>it's only probably worked out super, super helpful for me one time.

00:25:28.666 --> 00:25:32.506

<v Doc>And that was, we're doing a podcast movement in Denver and I have my talk,

00:25:32.546 --> 00:25:36.706

<v Doc>but like two different speakers didn't show up and they're like, oh, doc knows this too.

00:25:36.706 --> 00:25:39.386

<v Doc>Here let's just plug him over here and then oh let's plug him in on

00:25:39.386 --> 00:25:42.486

<v Doc>this panel here so i ended up with three speaking slots because they

00:25:42.486 --> 00:25:45.966

<v Doc>knew i could do all of the above so now what

00:25:45.966 --> 00:25:48.646

<v Doc>i think i would do is instead of telling them i could

00:25:48.646 --> 00:25:54.546

<v Doc>do all the above i will give them examples of all of the above and like this

00:25:54.546 --> 00:25:58.486

<v Doc>is a talk a tech talk this is a you know how to purchase gear build your studio

00:25:58.486 --> 00:26:02.906

<v Doc>talk here's a community building talk here's a mindset talk pick one i'll just

00:26:02.906 --> 00:26:07.386

<v Doc>do it that's so much different than saying, you know me, I can do whatever you want.

00:26:08.606 --> 00:26:11.406

<v Christina>You're also displaying, I love this. I love this.

00:26:11.486 --> 00:26:15.486

<v Christina>And what I also really love is when you do that, you're displaying a different

00:26:15.486 --> 00:26:19.486

<v Christina>level of professionalism and expertise as well, right?

00:26:19.666 --> 00:26:24.286

<v Christina>You are saying, you know, Hey, here are the things that I am an absolute expert

00:26:24.286 --> 00:26:27.546

<v Christina>in that I'm going to be able to hit out the park for you.

00:26:28.129 --> 00:26:33.689

<v Christina>Right? You let me know which of these makes the most sense. So you're still giving them choice.

00:26:33.929 --> 00:26:37.449

<v Christina>They can still, and by the way, sometimes a host reaches out to us and they're

00:26:37.449 --> 00:26:41.329

<v Christina>like, I actually love to combine these two or, Hey, can I do this?

00:26:41.429 --> 00:26:44.269

<v Christina>But can we make it like kind of more angled towards this?

00:26:45.189 --> 00:26:47.949

<v Christina>Absolutely. Like 100%, you know what I mean?

00:26:48.049 --> 00:26:52.749

<v Christina>But we are giving them those, those ideas to spark that for them.

00:26:52.809 --> 00:26:55.309

<v Christina>So it doesn't have to mean that we do it a hundred percent verbatim,

00:26:55.409 --> 00:26:59.109

<v Christina>but I love this like real time example you've just given because I think that

00:26:59.109 --> 00:27:00.909

<v Christina>it is so true for a lot of people.

00:27:01.089 --> 00:27:04.489

<v Christina>They're just like, let me make this as easy as possible. But in reality,

00:27:04.509 --> 00:27:07.829

<v Christina>you're not. And you know what, we actually this is a this is a side note,

00:27:07.909 --> 00:27:09.049

<v Christina>but we had to do this with our daughter.

00:27:09.529 --> 00:27:14.709

<v Christina>So my daughter has autism. And we would my husband and I very much thought we

00:27:14.709 --> 00:27:17.949

<v Christina>were being kind when we would be like, hey, you want to go to the you want to

00:27:17.949 --> 00:27:20.969

<v Christina>go to the pool, like literally something she enjoys doing is just like, no.

00:27:21.349 --> 00:27:24.169

<v Christina>And then we'd be like, well, we're going to the pool you know

00:27:24.169 --> 00:27:28.089

<v Christina>what I mean and so then it just like became like where we we weren't actually

00:27:28.089 --> 00:27:32.529

<v Christina>being kind like in that we thought we were by giving her like hey you want to

00:27:32.529 --> 00:27:35.349

<v Christina>do this then she'd be like no I'm like well we're still doing it so get ready

00:27:35.349 --> 00:27:39.129

<v Christina>um and so I we were like talking one time with her therapist about this and

00:27:39.129 --> 00:27:42.089

<v Christina>they were like um so instead of like that

00:27:42.469 --> 00:27:46.049

<v Christina>why don't you just like tell her hey do you want to go to the park or do you

00:27:46.049 --> 00:27:49.049

<v Christina>want to go to the pool in 10 minutes or do you want to go in 30 minutes right

00:27:49.049 --> 00:27:54.829

<v Christina>like you make it clear that you're doing it but what timeframe does she want

00:27:54.829 --> 00:27:57.229

<v Christina>to do it on and then be okay with whatever her,

00:27:57.429 --> 00:28:01.449

<v Christina>whatever the answer is right with that and respect to that answer.

00:28:01.729 --> 00:28:05.549

<v Christina>And so very different example, but I think it's a good one.

00:28:05.909 --> 00:28:10.509

<v Christina>Like what that is like, it's like, Oh no, but, but this is going to happen. Like, so.

00:28:12.049 --> 00:28:14.809

<v Doc>Oh my God. That's such a good one. Okay. Fellas, I want you to hear this real

00:28:14.809 --> 00:28:17.709

<v Doc>closely. Do not ask your other half what she wants to eat. Say,

00:28:17.829 --> 00:28:19.849

<v Doc>do you want pizza, pasta or steak?

00:28:20.469 --> 00:28:24.569

<v Doc>Like if I say to that little person on the other side of the room who can absolutely

00:28:24.569 --> 00:28:26.949

<v Doc>hear me, what do you want to eat? Oh, I don't know.

00:28:27.309 --> 00:28:29.249

<v Doc>Well, what do you want to eat? I don't know. You pick. Okay,

00:28:29.589 --> 00:28:31.369

<v Doc>let's go to Panda Express. I don't want to eat that.

00:28:34.134 --> 00:28:35.994

<v Christina>It's so true it's so.

00:28:35.994 --> 00:28:37.234

<v Katie>True yeah

00:28:37.234 --> 00:28:40.954

<v Doc>If you see a roundhouse cake come in here call the police

00:28:43.014 --> 00:28:48.654

<v Katie>Nah it'll be deserved it'll be deserved yeah it's uh you're you said that that

00:28:48.654 --> 00:28:51.134

<v Katie>as you started talking i was like that was the exact same thing i was thinking

00:28:51.134 --> 00:28:56.314

<v Katie>it's hard to make it's hard to make those decisions and most i mean i imagine

00:28:56.314 --> 00:28:59.534

<v Katie>that most hosts are in a really similar position that like Doc and I are,

00:28:59.654 --> 00:29:03.474

<v Katie>where we're doing a ton of different things. You know, the opportunity to have a guest.

00:29:03.734 --> 00:29:08.394

<v Katie>Yeah. The opportunity to have a guest on is like, is great, but you expect like

00:29:08.394 --> 00:29:12.214

<v Katie>the guests that you're booking to know what they are best at,

00:29:12.314 --> 00:29:16.534

<v Katie>to know what they want to talk about, to know like what things are important to them.

00:29:16.634 --> 00:29:19.814

<v Katie>Like when we bring guests on, like, you know, we, we want to know whether or

00:29:19.814 --> 00:29:22.534

<v Katie>not, you know, they have like an upcoming project that they're working on.

00:29:22.614 --> 00:29:24.714

<v Katie>Did they just release a book? Do they have a new podcast?

00:29:25.014 --> 00:29:28.194

<v Katie>Like, is there, is there something that they're going to get out of the experience

00:29:28.194 --> 00:29:30.914

<v Katie>in the same way that they're bringing value to our audience?

00:29:31.034 --> 00:29:32.194

<v Katie>It should be mutually beneficial.

00:29:32.554 --> 00:29:36.154

<v Katie>So yeah, my hope is that the conversation is like, I guess it's going to show

00:29:36.154 --> 00:29:43.194

<v Katie>up with like, a headshot, a bio that's well written, and some general talking

00:29:43.194 --> 00:29:47.394

<v Katie>points for what you know, for what they expect and are hoping to get out of it.

00:29:48.554 --> 00:29:51.434

<v Christina>You know, that's exactly it.

00:29:51.474 --> 00:29:54.254

<v Christina>It's like, how are you both bringing value into this

00:29:54.254 --> 00:29:57.114

<v Christina>conversation and one of the best ways that you're bringing value is being very

00:29:57.114 --> 00:29:59.734

<v Christina>clear on what it is that you're going

00:29:59.734 --> 00:30:03.174

<v Christina>to talk about right and what you guys are going to be

00:30:03.174 --> 00:30:08.174

<v Christina>able to discuss and have a real great conversation around um because yeah you

00:30:08.174 --> 00:30:12.694

<v Christina>you should absolutely be bringing value to this conversation and to the the

00:30:12.694 --> 00:30:16.714

<v Christina>after effects of when this airs and things like that as well um one of the biggest

00:30:16.714 --> 00:30:20.334

<v Christina>things that i think people you you guys talked about the importance of relationships.

00:30:20.694 --> 00:30:26.534

<v Christina>But actually, the host relationship, by the way, is one of the most important

00:30:26.534 --> 00:30:30.474

<v Christina>relationships or one of the most important things that comes out of podcast guest scene.

00:30:31.654 --> 00:30:37.474

<v Christina>I have gotten client referrals from podcast hosts, I've gotten clients from

00:30:37.474 --> 00:30:43.494

<v Christina>podcast hosts, I have had many podcast hosts, and I very much like ask this

00:30:43.494 --> 00:30:44.674

<v Christina>at the end of a recording,

00:30:44.834 --> 00:30:47.194

<v Christina>I will come and speak in their private marketing,

00:30:47.474 --> 00:30:50.174

<v Christina>like or their private membership, their private mastermind,

00:30:50.654 --> 00:30:53.894

<v Christina>something like that, et cetera, which brings me even more clients, right?

00:30:54.094 --> 00:31:00.174

<v Christina>So like, don't sleep on those host relationships, um, either because they are

00:31:00.174 --> 00:31:04.414

<v Christina>a very, very, uh, they can be a very important part of your business.

00:31:04.414 --> 00:31:07.794

<v Christina>And also just the time to make really great, like real true friends.

00:31:07.794 --> 00:31:09.934

<v Christina>You guys have had a real conversation, right?

00:31:09.994 --> 00:31:12.674

<v Christina>You've had a one-on-one, you've been talking for a half hour,

00:31:12.794 --> 00:31:16.134

<v Christina>an hour, like they know that's why they feel more comfortable bringing you in

00:31:16.134 --> 00:31:20.154

<v Christina>front of their groups, because they know that you know what you're talking about.

00:31:20.334 --> 00:31:23.814

<v Christina>They know that you know how to get in front of people and explain things clearly.

00:31:25.167 --> 00:31:27.827

<v Doc>Love this. Okay. So I like to give the flow writers homework.

00:31:28.607 --> 00:31:37.187

<v Doc>So what does a person's say first or now improved pitch look like?

00:31:38.607 --> 00:31:41.187

<v Christina>Like the pieces of it, like the parts of it.

00:31:41.547 --> 00:31:43.667

<v Doc>Yeah. Yeah. Like, cause you do this so much, like, you know,

00:31:43.747 --> 00:31:47.527

<v Doc>these are the winning recipe, right? So we all know that now the secret is out.

00:31:47.767 --> 00:31:52.747

<v Doc>Good chocolate chip cookies need a splash of pepper um and i think i think mrs

00:31:52.747 --> 00:31:56.047

<v Doc>phil's did it first or debbie some one of them people but now it's okay

00:31:56.047 --> 00:32:00.327

<v Christina>Well i guess my weekend's planned what oh.

00:32:00.327 --> 00:32:04.207

<v Doc>You didn't know like all of the top cookies like double tree and they all have

00:32:04.207 --> 00:32:07.447

<v Doc>a splash of black pepper in it and that's why also mexican hot chocolate is

00:32:07.447 --> 00:32:10.647

<v Doc>so good like a lot of people add a little chili you don't it's not a front and

00:32:10.647 --> 00:32:13.807

<v Doc>center it's that secret sauce that nobody knows like why does this taste so

00:32:13.807 --> 00:32:15.667

<v Doc>good i have no idea what it is it's black

00:32:15.667 --> 00:32:20.567

<v Christina>Pepper you just blew my mind you just blew my mind but um you blew my mind so

00:32:20.567 --> 00:32:24.287

<v Christina>much i almost forgot for a second what you had asked for that um because i got

00:32:24.287 --> 00:32:28.747

<v Christina>real down a rabbit hole of like i was like well i guess i do add coffee to brownies

00:32:28.747 --> 00:32:33.707

<v Christina>you know i'm just like really good in there um you know a little bit that's.

00:32:33.707 --> 00:32:35.947

<v Doc>Just to see when i add the brownies i live of a wife

00:32:35.947 --> 00:32:49.407

<v Christina>Girl i'm from oregon you know i know um no um i would say that uh am i frozen by the oh yeah you're.

00:32:49.407 --> 00:32:51.647

<v Katie>Good you're frozen on the perfect possible image so

00:32:51.647 --> 00:32:56.407

<v Christina>You're i know at least i was like all good um after the after the brownie comment

00:32:56.407 --> 00:33:02.467

<v Christina>i love it um so the kind of the winning pieces of a pitch that i really recommend

00:33:02.467 --> 00:33:05.507

<v Christina>because what i recommend is that you create a pitch template.

00:33:05.987 --> 00:33:10.147

<v Christina>Okay. So 80% of your pitch is always done.

00:33:10.467 --> 00:33:13.507

<v Christina>And so I'll tell you what's kind of included in that. And then I'm going to

00:33:13.507 --> 00:33:17.287

<v Christina>tell you what we customized from there. Okay.

00:33:17.567 --> 00:33:21.867

<v Christina>So when it comes to the pitch template, you're of course going to put in some credibility markers.

00:33:22.287 --> 00:33:26.987

<v Christina>Okay. So those are some things that just make you qualified to talk about what

00:33:26.987 --> 00:33:28.327

<v Christina>it is that you're going to talk about.

00:33:28.507 --> 00:33:32.987

<v Christina>Now, to be clear, I don't want a whole resume. I don't want a million things.

00:33:33.167 --> 00:33:36.427

<v Christina>You know, I just kind of want to know a couple high points there.

00:33:36.667 --> 00:33:40.807

<v Christina>You know, we're talking like four or five sentences maybe that are that are

00:33:40.807 --> 00:33:44.267

<v Christina>there, but they're really hit home of like, I know what I'm talking about.

00:33:44.507 --> 00:33:47.387

<v Christina>And by the way, it doesn't need to be that you've done this for 20 years.

00:33:47.547 --> 00:33:50.767

<v Christina>It doesn't need to be that you've had a TED talk. It doesn't need to be you've

00:33:50.767 --> 00:33:53.127

<v Christina>been on like a million podcasts before.

00:33:53.347 --> 00:33:59.367

<v Christina>Okay, whatever you have, like the things that you know, make you worthwhile, put it in there.

00:33:59.547 --> 00:34:02.207

<v Christina>One tip I like to give people is ask your partner.

00:34:03.574 --> 00:34:07.934

<v Christina>What they would say about you. And you will always find some interesting things

00:34:07.934 --> 00:34:09.814

<v Christina>like be like, what are some things I've done?

00:34:09.994 --> 00:34:13.574

<v Christina>And like, they'll remember things that you have like, totally forgotten,

00:34:13.574 --> 00:34:17.534

<v Christina>because we just like, especially as business owners, I feel like we just keep going.

00:34:17.694 --> 00:34:20.374

<v Christina>We like, no, we don't have to we don't we like don't take time to like think

00:34:20.374 --> 00:34:23.774

<v Christina>of Oh, yeah, I did win that award. Or I was on that local station.

00:34:24.014 --> 00:34:26.334

<v Christina>Like I should really put that in there. We kind of whatever with it.

00:34:26.434 --> 00:34:28.414

<v Christina>But anyways, get that stuff in there.

00:34:28.674 --> 00:34:31.014

<v Christina>Then I want you to lead into those topics.

00:34:31.354 --> 00:34:35.954

<v Christina>All right. So we already discussed the topics, like how to kind of find those, get those, et cetera.

00:34:36.254 --> 00:34:40.534

<v Christina>But I would have like eight-ish. I mean, you know, that's not exact, right?

00:34:40.634 --> 00:34:44.594

<v Christina>You might have six, you might have 10 that are really, really solid topic ideas

00:34:44.594 --> 00:34:46.174

<v Christina>that you have in the template.

00:34:46.434 --> 00:34:49.914

<v Christina>Because like I mentioned, we're going to customize and choose the two to four

00:34:49.914 --> 00:34:53.754

<v Christina>that we feel like are the best fit for that particular show. Okay.

00:34:54.114 --> 00:34:57.354

<v Christina>Then at the bottom, I like to link to the media kit, right?

00:34:57.474 --> 00:35:00.534

<v Christina>So we talked about this early on that you guys are helping people do

00:35:00.534 --> 00:35:03.834

<v Christina>that um this week which is awesome um and

00:35:03.834 --> 00:35:06.674

<v Christina>so i put that in there one thing i want to mention about the media kit

00:35:06.674 --> 00:35:09.674

<v Christina>and i hope this doesn't do right i don't i don't want this to come across wrong

00:35:09.674 --> 00:35:15.234

<v Christina>but i need to start pitching even if you don't have one yet okay you do not

00:35:15.234 --> 00:35:24.234

<v Christina>need to have a media kit thank you having a media kit is wonderful but i consider

00:35:24.234 --> 00:35:27.314

<v Christina>that a nice to have on a pitch. Okay.

00:35:27.694 --> 00:35:30.854

<v Christina>So if you're thinking about like, I want to get this done, I want to get this

00:35:30.854 --> 00:35:32.954

<v Christina>started. I do not want that to hold you back.

00:35:33.154 --> 00:35:35.674

<v Christina>Okay. The other things that I'm mentioning are much more important,

00:35:35.674 --> 00:35:38.494

<v Christina>but if you have that, put it in there. Wonderful.

00:35:39.274 --> 00:35:47.134

<v Christina>And then I sign off. So this is what I have is kind of the 80% that's always ready to go.

00:35:47.294 --> 00:35:51.154

<v Christina>And the reason, one thing I kind of want to dispel is I think that a lot of

00:35:51.154 --> 00:35:54.554

<v Christina>times people think, well, I have to change my topics up every time.

00:35:54.554 --> 00:35:57.514

<v Christina>I have to change my topics up when I send a pitch. No.

00:35:58.656 --> 00:36:01.756

<v Christina>This isn't like a 1920s newsroom. Okay.

00:36:01.916 --> 00:36:06.856

<v Christina>Like we're not trying to get the scoop over here, you know, or do anything like that.

00:36:07.036 --> 00:36:11.596

<v Christina>I actually want you talking about the same general, general,

00:36:11.976 --> 00:36:17.056

<v Christina>like different topics, but talking about your expertise on many shows.

00:36:17.296 --> 00:36:20.656

<v Christina>Right. I myself personally have been on, I think at this point,

00:36:20.896 --> 00:36:23.056

<v Christina>a hundred podcasts. Okay.

00:36:23.416 --> 00:36:29.816

<v Christina>I'm over my years of doing this. pretty much everyone, there's a focus on podcast publicity, right?

00:36:29.996 --> 00:36:33.656

<v Christina>Again, it might have a different angle, it might have different takes on it, etc.

00:36:33.956 --> 00:36:36.696

<v Christina>But that's what they're all focused on. And guess what?

00:36:37.036 --> 00:36:42.756

<v Christina>That's what people know me for, right? That is exactly what we want for you as well. Okay.

00:36:42.976 --> 00:36:47.676

<v Christina>So that is what we have as that pitch template. And then what we do is we customize

00:36:47.676 --> 00:36:51.676

<v Christina>the other 20% of that to that particular host.

00:36:51.976 --> 00:36:55.816

<v Christina>Okay. So this is the mistake that a lot of people make is they do what we call

00:36:55.816 --> 00:36:58.196

<v Christina>the spray and pray method. Okay.

00:36:58.656 --> 00:37:06.316

<v Christina>And so they just send the same pitch to maybe a list that they find of a hundred

00:37:06.316 --> 00:37:09.416

<v Christina>different podcast hosts, even if they're not shows that make sense for them

00:37:09.416 --> 00:37:13.196

<v Christina>and they just send it out and kind of hope for the best.

00:37:13.356 --> 00:37:13.536

<v Katie>Okay.

00:37:14.396 --> 00:37:18.056

<v Christina>I hope I get some bookings here. And I am here to tell you, like,

00:37:18.116 --> 00:37:22.976

<v Christina>if you are wanting to get on quality shows, quality podcasts,

00:37:23.976 --> 00:37:25.556

<v Christina>etc, this is never going to work.

00:37:25.676 --> 00:37:30.456

<v Christina>Okay, so you got to be doing that customization aspect of this. Okay.

00:37:30.816 --> 00:37:35.256

<v Christina>So what I mean by that is you are going to find a show and we can talk about,

00:37:35.436 --> 00:37:37.996

<v Christina>you know, if we have time, we can definitely talk a little bit about how you

00:37:37.996 --> 00:37:39.596

<v Christina>can kind of start research for that.

00:37:39.796 --> 00:37:42.396

<v Christina>But you're going to find a show, you're going to find the contact info,

00:37:42.396 --> 00:37:45.296

<v Christina>you're going to start your pitch off with the host's first name.

00:37:46.098 --> 00:37:49.458

<v Christina>I know that that seems like everybody's like, yeah, obviously,

00:37:49.458 --> 00:37:55.558

<v Christina>I cannot even tell you how many hosts tell me that people write them and just

00:37:55.558 --> 00:38:00.538

<v Christina>say, dear host, dear podcast name, right, etc.

00:38:00.958 --> 00:38:05.478

<v Christina>No, not any of you listening today, I will hunt you down.

00:38:07.058 --> 00:38:11.398

<v Christina>Okay, you are going to get their first name, it is right under the name of the

00:38:11.398 --> 00:38:14.758

<v Christina>show on Spotify on Apple podcasts on what it's not even difficult.

00:38:14.758 --> 00:38:20.158

<v Christina>OK, but it is taking an extra second and getting that and putting that in there.

00:38:20.318 --> 00:38:25.078

<v Christina>OK, then what I want you to do is listen to a little bit of the podcast.

00:38:25.338 --> 00:38:29.218

<v Christina>OK, and so how I do that, I don't listen to a full episode.

00:38:29.658 --> 00:38:33.198

<v Christina>OK, unless I'm like really jones in to listen to it. But for the most part,

00:38:33.398 --> 00:38:35.738

<v Christina>I'm listening to like the first five minutes.

00:38:35.978 --> 00:38:41.238

<v Christina>I'm listening to the last five minutes. And then I listen to a five minute chunk in the middle.

00:38:41.238 --> 00:38:44.318

<v Christina>Okay so from that i'm able

00:38:44.318 --> 00:38:47.578

<v Christina>to get a really good idea of what is the vibe of this

00:38:47.578 --> 00:38:50.998

<v Christina>podcast i what i really do in the intro is

00:38:50.998 --> 00:38:54.978

<v Christina>i listen to how they describe their audience okay

00:38:54.978 --> 00:38:58.498

<v Christina>so what is the terminology that they use and

00:38:58.498 --> 00:39:01.458

<v Christina>then i mirror that back to them in that

00:39:01.458 --> 00:39:04.978

<v Christina>opening couple sentences right

00:39:04.978 --> 00:39:08.898

<v Christina>i know you help service-based business

00:39:08.898 --> 00:39:11.678

<v Christina>owners right if that's like the exact verbiage that they

00:39:11.678 --> 00:39:15.198

<v Christina>use i know you help uh freelance cpas

00:39:15.198 --> 00:39:20.738

<v Christina>i know you help xyz right i really loved in the episode how you guys talked

00:39:20.738 --> 00:39:25.558

<v Christina>about da da da da okay you're going to put something in there that you genuinely

00:39:25.558 --> 00:39:30.618

<v Christina>found interesting my like hot tip on this is when i listen to an episode i listen

00:39:30.618 --> 00:39:32.238

<v Christina>to one I'm genuinely interested in.

00:39:32.538 --> 00:39:37.838

<v Christina>So I might go back a month, three months, you know what I mean?

00:39:37.998 --> 00:39:41.138

<v Christina>Find one that I'm actually interested in, listen to, you know,

00:39:41.238 --> 00:39:46.118

<v Christina>10-15 minutes of that, and then I put something that I genuinely resonated with in there, okay?

00:39:46.278 --> 00:39:50.438

<v Christina>I cannot tell you the difference that this makes, because what a lot of people

00:39:50.438 --> 00:39:53.798

<v Christina>do is they think they're personalizing it by saying, I listened to your latest

00:39:53.798 --> 00:39:57.038

<v Christina>episode, and then they just insert the name of the last episode,

00:39:57.038 --> 00:39:59.078

<v Christina>and I thought that it was really great.

00:40:00.018 --> 00:40:03.298

<v Christina>Anyways, here's about me, you know, I go into it.

00:40:03.478 --> 00:40:08.598

<v Christina>No, you are going to put a little bit more in there because you're going to

00:40:08.598 --> 00:40:11.778

<v Christina>have taken a couple extra minutes to do that work, okay?

00:40:12.678 --> 00:40:17.118

<v Christina>Then what I do is I always include a PS. So this is the other thing that I customize.

00:40:17.438 --> 00:40:23.498

<v Christina>And this is where I will go to their social channels or I might go to like a

00:40:23.498 --> 00:40:25.458

<v Christina>blog if they have that, a YouTube channel.

00:40:26.294 --> 00:40:30.534

<v Christina>Whatever they might have. And I just see something that they've been up to recently

00:40:30.534 --> 00:40:32.374

<v Christina>does not have to do with business.

00:40:32.594 --> 00:40:35.354

<v Christina>Okay. In fact, I even prefer it if it's personal.

00:40:35.814 --> 00:40:40.134

<v Christina>Um, and I will put that in there. So what I mean by that is like,

00:40:40.274 --> 00:40:43.034

<v Christina>um, I'm just trying to think of a example.

00:40:43.254 --> 00:40:47.434

<v Christina>Oh, recently this lady had this, I was pitching this lady and she had in her

00:40:47.434 --> 00:40:51.874

<v Christina>thing, in her stories, a poll on whether you pronounce it.

00:40:52.014 --> 00:40:55.234

<v Christina>I actually have a sticker on this, but whether you pronounce, wait, hold on.

00:40:55.714 --> 00:40:59.034

<v Christina>Can I do it? Can I show it? GIF or GIF?

00:41:00.194 --> 00:41:02.994

<v Christina>Right. Okay. So she had a present.

00:41:03.354 --> 00:41:04.254

<v Doc>Not peanut butter.

00:41:05.114 --> 00:41:10.514

<v Christina>Exactly. Exactly. I love that. Yes. So I voted GIF, right?

00:41:10.694 --> 00:41:15.314

<v Christina>Like in her poll. But then when I went down to the PS at the end of the thing,

00:41:15.434 --> 00:41:18.714

<v Christina>I was like, Hey, just so you know, I saw your poll and I voted on team GIF,

00:41:18.854 --> 00:41:20.474

<v Christina>right? Like hashtag team GIF, right?

00:41:21.934 --> 00:41:25.874

<v Christina>You These are very little things. I saw someone that had posted like the Lord

00:41:25.874 --> 00:41:29.994

<v Christina>of the Rings rap anniversary or something. And we're like talking about that.

00:41:30.074 --> 00:41:32.734

<v Christina>And I was like, oh my God, I had to go watch it. And that was like the funniest

00:41:32.734 --> 00:41:34.334

<v Christina>thing I saw like all day, et cetera.

00:41:34.754 --> 00:41:36.954

<v Christina>These are very little things.

00:41:37.314 --> 00:41:40.034

<v Katie>But they are. They're connection points. They're humanity of it all.

00:41:40.294 --> 00:41:43.694

<v Christina>Exactly. They signal to that host, oh, this person's actually paying attention.

00:41:44.154 --> 00:41:47.914

<v Christina>Oh, they did actually go and like look and see what my show is about,

00:41:48.114 --> 00:41:51.134

<v Christina>who my audience is, whether they're going to be the right fit.

00:41:51.134 --> 00:41:54.634

<v Christina>And it's what has led us to getting our clients on, at this point,

00:41:54.734 --> 00:42:01.654

<v Christina>almost a thousand very high, you know, high level podcasts. And it's because

00:42:01.654 --> 00:42:04.494

<v Christina>we take the time to do this research.

00:42:04.654 --> 00:42:07.214

<v Christina>And in my mind, if you are going to do it, do it right.

00:42:09.614 --> 00:42:11.574

<v Doc>Yeah, that's huge. I'm getting skin over here.

00:42:12.314 --> 00:42:12.754

<v Katie>Absolutely.

00:42:13.354 --> 00:42:17.734

<v Doc>If you guys don't have Christina, I gave you a prompt that you can use.

00:42:18.334 --> 00:42:21.174

<v Doc>And trust me, you can even tell, I just gave you a generic one,

00:42:21.254 --> 00:42:25.154

<v Doc>but you can tell any of your favorite bots to make the prompt better for you

00:42:25.154 --> 00:42:26.474

<v Doc>and they'll improve what I started.

00:42:26.714 --> 00:42:30.054

<v Doc>But it says, after you listen to the Sode and you got what Christina told you,

00:42:30.474 --> 00:42:33.654

<v Doc>say, analyze this episode, tell me the key points to target audience and what

00:42:33.654 --> 00:42:35.494

<v Doc>value I can provide their audience.

00:42:35.634 --> 00:42:39.094

<v Doc>If you're using your bot enough, your bot knows you. You don't have to get crazy.

00:42:39.314 --> 00:42:41.734

<v Doc>If your bot doesn't know you, that's your fault, homie.

00:42:42.274 --> 00:42:47.234

<v Doc>What are some information opportunities from this episode?

00:42:47.234 --> 00:42:52.554

<v Doc>Or um content gaps is another another word you can use and then use that plus

00:42:52.554 --> 00:42:55.314

<v Doc>what your own thoughts are and mix them together and now you're in like fling

00:42:55.314 --> 00:42:58.214

<v Doc>so there you go good i'm gonna say katie sorry

00:42:58.783 --> 00:43:01.643

<v Katie>No, I was literally going to call it the exact same thing. I was like,

00:43:01.743 --> 00:43:06.743

<v Katie>Doc is dropping value in here, and I wanted to make sure that I didn't see it live got the value.

00:43:06.903 --> 00:43:08.763

<v Katie>These days, like, with the hope of AI.

00:43:08.763 --> 00:43:09.923

<v Christina>If they didn't see it live.

00:43:09.983 --> 00:43:11.183

<v Doc>Then they need to come over here.

00:43:11.423 --> 00:43:16.343

<v Katie>I know, I know. But some people watch the edited version. Luis works hard on it.

00:43:17.063 --> 00:43:21.923

<v Katie>But, yeah, no, I do think, like, the amount of time saving

00:43:22.363 --> 00:43:26.023

<v Katie>to be able to get to the humanity of it all is,

00:43:26.023 --> 00:43:29.163

<v Katie>we're in like such an amazing part of like

00:43:29.163 --> 00:43:31.923

<v Katie>of time right now where like all of

00:43:31.923 --> 00:43:34.943

<v Katie>the work to be human is is done for

00:43:34.943 --> 00:43:40.903

<v Katie>you by the robots so so so that you can come across as yourself and and form

00:43:40.903 --> 00:43:45.163

<v Katie>these connection points with people because seriously like i i am totally this

00:43:45.163 --> 00:43:49.763

<v Katie>sucker as a host of of the shows that i'm on like if someone replies sends me

00:43:49.763 --> 00:43:52.623

<v Katie>an email and says like you know hey, Katie, like we're connected,

00:43:52.943 --> 00:43:55.683

<v Katie>you know, on Facebook, and I see that you just got ducks.

00:43:55.903 --> 00:44:00.343

<v Katie>Like, like, I would totally fall for that. I like, I absolutely would.

00:44:00.603 --> 00:44:05.083

<v Christina>You're paying more attention to that pitch than that spray and pray. Yeah.

00:44:05.643 --> 00:44:08.523

<v Christina>Right. You're definitely saying, oh, this is this is right.

00:44:08.763 --> 00:44:12.123

<v Christina>This is like someone that again, has been paying attention. So I'm gonna,

00:44:12.323 --> 00:44:15.863

<v Christina>I may not necessarily say yes, but I'm definitely going to pay more attention.

00:44:16.343 --> 00:44:19.183

<v Christina>Yeah. And like, look at what it is that they have to say.

00:44:19.183 --> 00:44:21.923

<v Katie>There's also way less that can go wrong so

00:44:21.923 --> 00:44:24.783

<v Katie>like i'm all about saving time but in that in that

00:44:24.783 --> 00:44:27.523

<v Katie>like template copy paste spray and

00:44:27.523 --> 00:44:33.783

<v Katie>pray realm like even if you are incredible at all of that inevitably at some

00:44:33.783 --> 00:44:38.043

<v Katie>point in that process you're gonna hit send on that email that still says do

00:44:38.043 --> 00:44:42.783

<v Katie>your first name or you're gonna like you're you're gonna make some kind of mistake

00:44:42.783 --> 00:44:45.723

<v Katie>along the way because you're a person and not all of us.

00:44:46.203 --> 00:44:49.983

<v Katie>We've all done it. And it's going to feel awful. And you're going to immediately

00:44:49.983 --> 00:44:53.723

<v Katie>lose all of that credibility that you could have had if you had just literally

00:44:53.723 --> 00:44:55.563

<v Katie>spent a few extra minutes.

00:44:55.923 --> 00:44:57.863

<v Katie>Like these days, again, it's not going to be hours.

00:44:58.403 --> 00:45:00.403

<v Katie>So yeah, like I still

00:45:00.403 --> 00:45:03.143

<v Doc>Save some of those to make me laugh. Right now, there's three of them in there.

00:45:03.303 --> 00:45:04.763

<v Doc>I can open it. I don't even have to look.

00:45:05.283 --> 00:45:09.123

<v Doc>I just woke up. You guys know. I haven't even looked yet. I can go in there

00:45:09.123 --> 00:45:13.003

<v Doc>right now and do that. And the other one is like, oh, we do a podcast.

00:45:13.383 --> 00:45:18.383

<v Doc>Teaching you how to improve your podcast, let us, I'm like, you know what we

00:45:18.383 --> 00:45:20.963

<v Doc>do, homie, like get away. Like some of them,

00:45:21.003 --> 00:45:24.263

<v Christina>I respond to those emails and people are like, wow, I heard you on such and

00:45:24.263 --> 00:45:26.823

<v Christina>such. So you would be such a great guest on more podcasts.

00:45:27.083 --> 00:45:29.343

<v Christina>I'm like, that's what literally what I do.

00:45:30.663 --> 00:45:34.643

<v Doc>Like it kills me. It kills me. I saw it recently. I was going to send it to

00:45:34.643 --> 00:45:36.643

<v Doc>Katie, but I was in Mexico and I had to meet Jill.

00:45:37.061 --> 00:45:41.261

<v Doc>And somebody was asking us to do a show about what we do a show about.

00:45:41.341 --> 00:45:44.141

<v Doc>And I'm like, I know you don't listen to the context at all.

00:45:44.641 --> 00:45:47.461

<v Doc>And then I get every day. I want to, you know, I want to like,

00:45:47.721 --> 00:45:49.801

<v Doc>I help you like improve your YouTube channel.

00:45:50.041 --> 00:45:53.281

<v Doc>I'm like, my channel is about coaching people about their channel.

00:45:53.421 --> 00:45:57.441

<v Doc>You obviously didn't watch anything. Not a drip, not a drip at all.

00:45:58.401 --> 00:46:03.261

<v Doc>Super funny. I do want to cover kind of the, I wouldn't say the last thing,

00:46:03.321 --> 00:46:07.001

<v Doc>because this is a very huge topic. and unfortunately i think we're stuck hanging

00:46:07.001 --> 00:46:12.721

<v Doc>out with you more which yeah annoys me i'm joking i'm joking fastest

00:46:12.721 --> 00:46:16.481

<v Katie>Hour ever we're like 48 minutes in like

00:46:16.481 --> 00:46:21.981

<v Doc>You guys you should see us in the same room like it's funny like chris is just

00:46:21.981 --> 00:46:26.241

<v Doc>amazing human being but you know we always like to try to avoid people from

00:46:26.241 --> 00:46:31.621

<v Doc>making the the generic mistakes like the ones we're talking about we're getting our email box every day.

00:46:32.121 --> 00:46:36.041

<v Doc>What are some of the other, just like to, to use a word from my niece,

00:46:36.241 --> 00:46:39.181

<v Doc>what are some of the cringe moments?

00:46:39.761 --> 00:46:40.241

<v Doc>Sorry, Emma.

00:46:42.761 --> 00:46:44.541

<v Doc>It's getting full unhuman.

00:46:45.601 --> 00:46:49.061

<v Christina>Yeah. That just make people realize like, oh, this person is not,

00:46:49.201 --> 00:46:51.341

<v Christina>uh, this person doesn't know what they're talking about.

00:46:51.681 --> 00:46:54.821

<v Christina>Um, I mean, just like we said, I would definitely say those moments in your

00:46:54.821 --> 00:46:55.901

<v Christina>template when you send things,

00:46:56.021 --> 00:46:59.161

<v Christina>I actually have everything highlighted in yellow on my template

00:46:59.161 --> 00:47:03.021

<v Christina>um that i have to change because then like

00:47:03.021 --> 00:47:05.881

<v Christina>at least visually i see like okay if they're still

00:47:05.881 --> 00:47:10.381

<v Christina>yellow something still has to be updated or changed out because you're exactly

00:47:10.381 --> 00:47:16.021

<v Christina>right that can happen so easily um i think that another cringe thing at least

00:47:16.021 --> 00:47:20.781

<v Christina>that i hear from hosts and this is somewhat on the other side of the equation

00:47:20.781 --> 00:47:23.341

<v Christina>but is that you get the yes.

00:47:24.781 --> 00:47:27.761

<v Christina>Um you do the episode and then

00:47:27.761 --> 00:47:31.601

<v Christina>you never share the episode yeah okay

00:47:31.601 --> 00:47:34.601

<v Christina>and i am here to tell you please don't

00:47:34.601 --> 00:47:43.001

<v Christina>do that please don't do that um hosts work so hard on their shows um if anybody

00:47:43.001 --> 00:47:46.101

<v Christina>has ever had a podcast or i mean you guys have this live stream and you guys

00:47:46.101 --> 00:47:51.681

<v Christina>do multiple things a week like it is a lot of work okay and they are bringing

00:47:51.681 --> 00:47:54.241

<v Christina>you on you are coming on as the guest, but truly,

00:47:54.561 --> 00:47:58.241

<v Christina>you're not having to do a lot of the work, right?

00:47:58.261 --> 00:48:02.481

<v Christina>As the guest, you are coming on, you're getting to share your value, but

00:48:02.907 --> 00:48:08.187

<v Christina>So what I need all this to say is like, share the episode with your audiences,

00:48:08.187 --> 00:48:16.167

<v Christina>give that host some, you know, appreciation for all the work that they did to put you out there,

00:48:16.287 --> 00:48:20.147

<v Christina>get them in front of your audiences to a couple things that I really recommend

00:48:20.147 --> 00:48:24.387

<v Christina>in this is of course, there's like sharing it on socials, once it goes live,

00:48:24.587 --> 00:48:25.747

<v Christina>sharing it in your e-newsletter.

00:48:26.447 --> 00:48:30.927

<v Christina>Right, etc, all those places, putting on your website and backlinking, etc.

00:48:31.327 --> 00:48:37.107

<v Christina>But another really great way to do this is when an episode airs,

00:48:37.247 --> 00:48:42.147

<v Christina>I would see if that host is interested in doing an Instagram Live or a LinkedIn

00:48:42.147 --> 00:48:46.367

<v Christina>Live or something like that, like 10-15 minutes, like doesn't have to be something

00:48:46.367 --> 00:48:48.847

<v Christina>great or grand or anything like that.

00:48:48.967 --> 00:48:52.187

<v Christina>But where you are literally getting them on and you guys talk a little bit,

00:48:52.387 --> 00:48:55.227

<v Christina>you know, maybe go in a little bit in depth on what you talk about in the episode,

00:48:55.227 --> 00:48:57.667

<v Christina>and then direct people back to that.

00:48:57.827 --> 00:49:01.847

<v Christina>But this is such a great value add for that host, because they are now going

00:49:01.847 --> 00:49:05.747

<v Christina>to get in front of your audience in a very real way.

00:49:05.907 --> 00:49:11.967

<v Christina>And again, you're promoting that episode that you guys did together on their platform, right?

00:49:12.727 --> 00:49:17.887

<v Christina>Another really great way is to do a blog post and backlink to the host that

00:49:17.887 --> 00:49:20.187

<v Christina>you are the host show that you are on.

00:49:20.367 --> 00:49:25.907

<v Christina>A lot of people sleep on blogs. And I think that's a huge miss for podcast guesting

00:49:25.907 --> 00:49:28.747

<v Christina>because it's just another easy content.

00:49:28.947 --> 00:49:33.427

<v Christina>And Chatty G, she can help you with that, you know, put that transcript through

00:49:33.427 --> 00:49:36.127

<v Christina>and ask her to create a blog post for you.

00:49:36.507 --> 00:49:39.287

<v Christina>Again, you probably want to clean that up a little bit, but at least,

00:49:39.447 --> 00:49:43.347

<v Christina>again, it can kind of give you the main stuff there.

00:49:44.507 --> 00:49:48.707

<v Christina>So, yeah, I think that kind of people make a lot of mistakes on the back end,

00:49:49.227 --> 00:49:53.687

<v Christina>of being a guest on podcasts that are very cringe or that I see and kind of

00:49:53.687 --> 00:49:56.347

<v Christina>make me cringe because again,

00:49:56.527 --> 00:50:00.327

<v Christina>these hosts put in a lot of work and a lot of times they don't get the credit

00:50:00.327 --> 00:50:05.367

<v Christina>that is deserved because you are never paying to be a guest.

00:50:06.310 --> 00:50:11.510

<v Christina>Okay. If you have someone who asks you to pay to be a guest,

00:50:11.590 --> 00:50:12.890

<v Christina>you send them to me. Okay.

00:50:13.170 --> 00:50:17.710

<v Christina>Cause we will have words about that, but that happens a lot.

00:50:17.910 --> 00:50:18.730

<v Doc>You would be

00:50:18.730 --> 00:50:21.510

<v Christina>Shocked at the amount of.

00:50:21.510 --> 00:50:22.890

<v Doc>You are on drugs.

00:50:23.470 --> 00:50:26.250

<v Christina>You are on drugs in my opinion i'm just

00:50:26.250 --> 00:50:29.090

<v Christina>like you're crazy if you like yeah and they'll be like well it's only

00:50:29.090 --> 00:50:31.890

<v Christina>it's just to help cover the production of the episode it's only a hundred

00:50:31.890 --> 00:50:35.210

<v Christina>dollars it's only two hundred dollars i'm like it doesn't matter it truly

00:50:35.210 --> 00:50:38.610

<v Christina>doesn't matter what the amount is you can tell me it's a dollar i am

00:50:38.610 --> 00:50:43.690

<v Christina>here to tell you that the second you charge it becomes an ad and it is subject

00:50:43.690 --> 00:50:49.430

<v Christina>to all different kinds of ethics regulations etc this is what you need to think

00:50:49.430 --> 00:50:53.090

<v Christina>about how this works i want everyone to think about the rise of the influencer

00:50:53.090 --> 00:50:55.930

<v Christina>like 10, 15 years ago on social media.

00:50:56.270 --> 00:50:59.870

<v Christina>Right. And the reason that that all happened was because they didn't have to

00:50:59.870 --> 00:51:06.010

<v Christina>disclose that they were getting paid by these products or by these places or

00:51:06.010 --> 00:51:07.750

<v Christina>whatever to be going out there.

00:51:07.850 --> 00:51:10.730

<v Christina>And we as consumers were like, oh, they just really love this.

00:51:11.210 --> 00:51:16.010

<v Christina>I don't know, tea or whatever. So we're like, I'm just going to buy it.

00:51:16.630 --> 00:51:20.150

<v Christina>If they like it, then obviously I'm, you know, then it'll be great.

00:51:20.450 --> 00:51:24.530

<v Christina>And all these people got burned, right? By all these things or all these different

00:51:24.530 --> 00:51:28.190

<v Christina>experiences, et cetera. And then the FTC came along and they were like, no.

00:51:29.330 --> 00:51:34.570

<v Christina>And that is why you have to, you see now that these things on social will say

00:51:34.570 --> 00:51:37.790

<v Christina>ad, they'll say sponsored, they'll say partnership, right?

00:51:37.990 --> 00:51:41.370

<v Christina>They'll say these certain things on them. So you as a consumer are tipped off

00:51:41.370 --> 00:51:45.970

<v Christina>to knowing that that was paid. That does not happen in podcasts yet, yet. Right.

00:51:46.703 --> 00:51:52.803

<v Christina>It will. But I would like to be on the bright side of it from the get go. You know what I mean?

00:51:54.303 --> 00:51:59.283

<v Christina>So absolutely. If someone asks you if there's a payment, I would definitely

00:51:59.283 --> 00:52:01.383

<v Christina>say to them, do you disclose?

00:52:01.623 --> 00:52:04.503

<v Christina>That's the first thing we always ask. Do you disclose? And a lot of them as

00:52:04.503 --> 00:52:07.603

<v Christina>a pride point are like, no, we don't disclose. And I'm like, okay.

00:52:07.943 --> 00:52:11.523

<v Christina>And then I go into I have a whole like blog post about it, like about how like,

00:52:11.683 --> 00:52:14.943

<v Christina>that is not cool. And that is all this stuff.

00:52:15.483 --> 00:52:18.643

<v Christina>But really, I'm just trying to get that message across because I think that

00:52:18.643 --> 00:52:20.103

<v Christina>a lot of people just don't understand.

00:52:20.463 --> 00:52:24.223

<v Christina>They just think, well, I'm paying for this to be produced and I'm getting them

00:52:24.223 --> 00:52:26.843

<v Christina>in front of my audience. So they should have to help people.

00:52:27.183 --> 00:52:30.363

<v Christina>I understand that logically. I really, really do.

00:52:30.643 --> 00:52:37.343

<v Christina>But it is just a completely different set of rules, ethics, et cetera, when it comes to that.

00:52:37.943 --> 00:52:42.923

<v Katie>Yeah. Yeah. You're really like you're technically lying to people.

00:52:43.603 --> 00:52:48.543

<v Christina>A lot of people would be shocked if they knew that some of their favorite shows,

00:52:48.583 --> 00:52:53.583

<v Christina>and by no means is this all shows, I want to be very clear, but just like that

00:52:53.583 --> 00:52:57.823

<v Christina>a lot of maybe even their favorite shows charge guests to come on.

00:52:58.003 --> 00:53:05.443

<v Christina>And I think that you would look at that host and at those guests very differently if you knew that.

00:53:06.763 --> 00:53:07.883

<v Doc>That's mind-blowing.

00:53:08.303 --> 00:53:12.043

<v Katie>Oh my gosh. Thank you so much for all of

00:53:12.043 --> 00:53:14.623

<v Doc>The- right we smoke that hour and

00:53:14.623 --> 00:53:19.003

<v Christina>Then they did i like box at the end yeah no.

00:53:19.003 --> 00:53:20.983

<v Katie>No this this isn't so helpful

00:53:20.983 --> 00:53:23.843

<v Doc>Uh katie i wouldn't i wouldn't you this is

00:53:23.843 --> 00:53:30.463

<v Doc>from you and actually it's somewhat inspired by louise's show and i just think

00:53:30.463 --> 00:53:33.243

<v Doc>it's something we haven't thought about doing but we should do so i want to

00:53:33.243 --> 00:53:39.063

<v Doc>know um from both of you what is your pod rec for the week like what is it what

00:53:39.063 --> 00:53:41.343

<v Doc>is what What is tickling your fancy at the moment?

00:53:41.983 --> 00:53:45.223

<v Katie>Oh my gosh. Okay.

00:53:45.983 --> 00:53:50.303

<v Christina>I will share mine. So the one that I have actually been listening to this week,

00:53:51.083 --> 00:53:52.643

<v Christina>this week, literally this week.

00:53:52.763 --> 00:53:55.723

<v Christina>So this is a very like what I'm listening to this week is when we were all at

00:53:55.723 --> 00:54:00.623

<v Christina>podcast movement, the Chicago one, Roman Farrow came and spoke.

00:54:00.983 --> 00:54:05.643

<v Christina>I loved it. I'm obsessed with Roman Farrow. So I was like, I got up early,

00:54:05.643 --> 00:54:07.343

<v Christina>you know, to like go to that one.

00:54:07.463 --> 00:54:11.703

<v Christina>I'm very excited to go to it. but I'm listening to the podcast he was talking

00:54:11.703 --> 00:54:13.743

<v Christina>about there called not a very good murderer,

00:54:14.503 --> 00:54:17.583

<v Christina>um on audible right now so audible

00:54:17.583 --> 00:54:21.043

<v Christina>uh produced that podcast and released that podcast um

00:54:21.043 --> 00:54:26.003

<v Christina>and I hadn't listened to it yet so that is actually this week my um podcast

00:54:26.003 --> 00:54:29.983

<v Christina>that I'm listening to and in the style of anything that Ronan Farrow does it's

00:54:29.983 --> 00:54:35.243

<v Christina>incredibly well researched um very entertaining um and really good so it has

00:54:35.243 --> 00:54:39.163

<v Christina>nothing to do with business but it is a really nice um like entertaining one

00:54:39.163 --> 00:54:40.343

<v Christina>that I've been listening to this week.

00:54:41.023 --> 00:54:44.263

<v Katie>Oh, well, you're in a safe space because I never, ever listen to,

00:54:44.383 --> 00:54:48.923

<v Katie>as a rule, never, ever listen to business podcasts unless I'm like prepping

00:54:48.923 --> 00:54:51.583

<v Katie>to be a guest on the show or doing something.

00:54:51.623 --> 00:54:56.683

<v Christina>Oh, I do. I have. I love I do love a good business podcast, but I but,

00:54:56.783 --> 00:54:57.723

<v Christina>you know, you got to mix it up.

00:54:57.883 --> 00:55:02.863

<v Christina>You got to you got to switch it up. And this one, the Ronan Farrow one this week was was a good one.

00:55:03.063 --> 00:55:04.023

<v Katie>Well, I'm writing that one down

00:55:04.023 --> 00:55:07.943

<v Katie>because I love all things true crime or murderers. with her also no one.

00:55:08.183 --> 00:55:13.663

<v Christina>She doesn't follow through with it, but she is, she's crazy. She's crazy.

00:55:15.183 --> 00:55:17.183

<v Doc>I like it. I wouldn't listen.

00:55:17.703 --> 00:55:21.543

<v Katie>I don't even have a new one. I don't have a new one, Doc. I'm still in my rotation.

00:55:21.803 --> 00:55:22.483

<v Doc>It doesn't have to be new.

00:55:25.083 --> 00:55:25.843

<v Christina>What's a pave?

00:55:25.923 --> 00:55:31.303

<v Katie>Everyone has heard my, so my top three that I rotate between are Obituary,

00:55:31.483 --> 00:55:33.323

<v Katie>which is all about death and death customs.

00:55:33.883 --> 00:55:36.623

<v Katie>And then I listen to Tony and Ryan, which is my

00:55:36.623 --> 00:55:40.043

<v Katie>like last moment where I just think it's like ridiculous and silly and then

00:55:40.043 --> 00:55:46.223

<v Katie>morbid which is my true crime those are my three like on I just rotate between

00:55:46.223 --> 00:55:50.263

<v Katie>the three and when I burn through like all of those then I there's like a few

00:55:50.263 --> 00:55:54.163

<v Katie>other kind of like backup backup shows I have but those are those are my three

00:55:54.913 --> 00:55:57.673

<v Doc>The mains all right i'm gonna give you one how about

00:55:57.673 --> 00:56:00.873

<v Doc>you yeah i'm gonna give you one okay so i'm like

00:56:00.873 --> 00:56:03.793

<v Doc>music head like hardcore music head and i am

00:56:03.793 --> 00:56:06.673

<v Doc>a big believer in it's really easy that

00:56:06.673 --> 00:56:09.413

<v Doc>well my hood rats in the chat will understand it's really

00:56:09.413 --> 00:56:12.233

<v Doc>easy to look at the the world is like all messed

00:56:12.233 --> 00:56:14.993

<v Doc>up whatever because that's just the noise that people talk but all this hood rat

00:56:14.993 --> 00:56:17.693

<v Doc>knows we will pull out the government cheese and we just cut off

00:56:17.693 --> 00:56:21.153

<v Doc>the little hard part and then keep the good part so in

00:56:21.153 --> 00:56:24.013

<v Doc>the grand scheme of things there's way more cool stuff happening

00:56:24.013 --> 00:56:26.873

<v Doc>in the world it's probably one of the best times to live in but if you listen to

00:56:26.873 --> 00:56:29.613

<v Doc>the noise it would be like that one hard piece of cheese you just

00:56:29.613 --> 00:56:32.333

<v Doc>cut that off right and so for me i like to dig

00:56:32.333 --> 00:56:35.313

<v Doc>into something called digging the greats is by a dude named brandon

00:56:35.313 --> 00:56:43.213

<v Doc>shaw and he basically goes in and breaks down like how various uh songs or hip-hop

00:56:43.213 --> 00:56:47.573

<v Doc>songs or whatever were created and like what's the mindset behind it like a

00:56:47.573 --> 00:56:52.013

<v Doc>lot of the music theory so forth so and etc and the latest episode was about

00:56:52.013 --> 00:56:54.713

<v Doc>the One of the most famous songs by Dr.

00:56:54.773 --> 00:56:57.413

<v Doc>Dre is Still, and that's very West Coast rap.

00:56:58.193 --> 00:57:01.273

<v Doc>Jay-Z wrote it. Jay-Z wrote it. What, really?

00:57:01.973 --> 00:57:04.393

<v Doc>Yeah, most people don't know that. I do that. I'm a DJ. Why don't I write this

00:57:04.393 --> 00:57:06.693

<v Doc>down? Yeah, so Digging the Grays.

00:57:06.773 --> 00:57:09.753

<v Doc>You can start his YouTube channel, and then if that catches your fancy,

00:57:09.993 --> 00:57:12.613

<v Doc>you can dig deeper into his podcast.

00:57:12.713 --> 00:57:17.373

<v Doc>So I'll put the link in the video, but he is really good, and I love it because

00:57:17.373 --> 00:57:21.833

<v Doc>he does also cover a little bit of music theory in there and why certain things

00:57:21.833 --> 00:57:26.293

<v Doc>work, like why a D minor seven just gives you that grungy, like angry.

00:57:26.533 --> 00:57:29.913

<v Doc>When you watch a scary movie, that's D minor seven.

00:57:30.453 --> 00:57:33.453

<v Doc>The famous Godzilla.

00:57:38.013 --> 00:57:42.773

<v Christina>It also brings, I saw Sinners this weekend.

00:57:43.053 --> 00:57:47.933

<v Christina>And so it makes me like, I want to like listen to the soundtrack again and like get back into it.

00:57:48.013 --> 00:57:50.493

<v Christina>That's like the first thing my husband and I said when it was done was a,

00:57:50.593 --> 00:57:55.433

<v Christina>why did all those attractive people have to die and then b wow that was a really good soundtrack.

00:57:55.433 --> 00:58:01.073

<v Doc>Love me a soundtrack oh my god this must be why we're still one of the best

00:58:01.073 --> 00:58:05.833

<v Doc>soundtracks in the movie chef the movie chef number one dope movie but the soundtrack

00:58:05.833 --> 00:58:09.973

<v Doc>is phenomenal okay phenomenal i

00:58:09.973 --> 00:58:10.673

<v Christina>Love a good sound.

00:58:11.487 --> 00:58:14.447

<v Doc>There you go. People see, it was good that you wrote that in the thing,

00:58:14.567 --> 00:58:17.807

<v Doc>Katie, and Louise has a show called Channels I think you should go and watch.

00:58:18.387 --> 00:58:21.407

<v Doc>And I just like, you know what? Maybe we should share some rec so people can

00:58:21.407 --> 00:58:25.627

<v Doc>get inspiration to kind of like keep moving because it's so easy to get like,

00:58:25.727 --> 00:58:29.027

<v Doc>oh, this is such a bad time. You know what? I'm ignoring that mess right now.

00:58:30.147 --> 00:58:33.287

<v Doc>And I'm trying to find myself ways to smile. Yeah.

00:58:33.507 --> 00:58:38.007

<v Christina>Yeah, that's a good message. And I will say, if you are looking for business

00:58:38.007 --> 00:58:41.167

<v Christina>podcasts, there are a lot of y'all out there that love a good business podcast.

00:58:41.487 --> 00:58:47.347

<v Christina>One of my favorites is Cubicle to CEO by Ellen Yin is a really, really great podcast.

00:58:47.567 --> 00:58:51.847

<v Christina>And it's a great one if you're kind of a numbers nerd, because every single

00:58:51.847 --> 00:58:55.487

<v Christina>podcast is a case study. So it is case study based.

00:58:56.167 --> 00:58:58.387

<v Christina>And it's like a recent case study.

00:58:59.087 --> 00:58:59.887

<v Katie>Case study.

00:59:00.167 --> 00:59:02.727

<v Christina>So I will say, I just want to throw one out there for those of y'all that do

00:59:02.727 --> 00:59:06.167

<v Christina>love to listen to business ones. That is, in my opinion, a really, really good one.

00:59:07.487 --> 00:59:11.267

<v Katie>Oh, my gosh. Well, whether you like it or not, Christina, you would now have

00:59:11.267 --> 00:59:14.427

<v Katie>to come back because we didn't get through even half of the questions that we have.

00:59:14.967 --> 00:59:17.127

<v Christina>I'm a chatterer, you guys. No, it's great.

00:59:17.427 --> 00:59:19.987

<v Katie>It was value-packed. We never get through all the questions,

00:59:20.107 --> 00:59:23.267

<v Katie>but clearly there is a lot more information on this that we definitely need to cover.

00:59:23.347 --> 00:59:25.807

<v Katie>So we will have you back on again to dive deeper.

00:59:26.067 --> 00:59:28.187

<v Christina>Thank you. I loved it. Thank you, guys.

00:59:28.687 --> 00:59:29.287

<v Katie>All right.

00:59:29.667 --> 00:59:33.767

<v Doc>I'm worried about Paul. Paul's comment has me cracking. Katie,

00:59:33.827 --> 00:59:35.027

<v Doc>been listening to Murder Podcast.

00:59:35.507 --> 00:59:39.547

<v Doc>She says, Katie listened to Murder Podcast and she invited me to a marketing

00:59:39.547 --> 00:59:40.867

<v Doc>team thing in Massachusetts.

00:59:41.087 --> 00:59:44.507

<v Doc>Should we be concerned? Paul and I are going to the office on Friday.

00:59:45.647 --> 00:59:48.467

<v Doc>So I'm going to just drop Paul off and be like, hey, I'm going to look for a

00:59:48.467 --> 00:59:50.427

<v Doc>parking space and I'm not coming back home.

00:59:52.307 --> 00:59:53.787

<v Katie>Next week on Katie's podcast.

00:59:54.367 --> 00:59:56.567

<v Christina>Yeah, exactly. Audio Chuck presents.

00:59:57.267 --> 01:00:01.987

<v Katie>Oh my gosh. I don't want to forget to do this because we definitely dropped

01:00:01.987 --> 01:00:06.487

<v Katie>all the links into the show notes, but let us know where people can learn more about you.

01:00:06.607 --> 01:00:10.407

<v Katie>And if they want to sign up for services and help with all of this, how can they do that?

01:00:11.001 --> 01:00:16.861

<v Christina>Yeah, absolutely. A great place to find out more is to head to podcastpublicityquiz.com.

01:00:17.001 --> 01:00:19.621

<v Christina>And I have a really fun quiz there that will kind of direct you,

01:00:19.761 --> 01:00:24.981

<v Christina>like, whether you're more DIY or whether you might be interested in hiring us to do it.

01:00:25.121 --> 01:00:28.401

<v Christina>I'm actually going to be doing, I only do it like once or twice a year,

01:00:28.541 --> 01:00:32.881

<v Christina>but teaching people live how to create their templates, their pitch template

01:00:32.881 --> 01:00:34.941

<v Christina>and all that type of stuff is coming up this summer.

01:00:35.261 --> 01:00:38.361

<v Christina>So definitely get in there and we're going to have some fun.

01:00:38.361 --> 01:00:43.681

<v Doc>Awesome. Let us know. We'll stick it in an email. Yeah. Meaning Caleb.

01:00:44.701 --> 01:00:48.901

<v Katie>We will be there. Our team will be there listening and paying attention closely.

01:00:49.081 --> 01:00:49.641

<v Christina>I love it.

01:00:49.821 --> 01:00:54.841

<v Katie>And if you're still catching this either live with us or before May 14th,

01:00:54.921 --> 01:00:59.221

<v Katie>we are doing our Media Kit workshop on YouTube. You can swing over to ecamm.com

01:00:59.221 --> 01:01:02.401

<v Katie>slash media dash kit and that'll get you registered for free.

01:01:02.701 --> 01:01:06.781

<v Katie>And if it's after that fact, replay always available. So still go to that link

01:01:06.781 --> 01:01:11.321

<v Katie>and we'll send you the link to the replay so that you can learn from some folks

01:01:11.321 --> 01:01:12.961

<v Katie>on how to build a media kit.

01:01:13.361 --> 01:01:17.541

<v Katie>We're going to do it like super simple for people who have no idea what they're doing.

01:01:17.741 --> 01:01:21.001

<v Katie>So I promise you, we're going to build it all up and then we can take it to

01:01:21.001 --> 01:01:23.701

<v Katie>the next level with Christina and her team over the summer.

01:01:24.241 --> 01:01:27.821

<v Katie>But yeah, thank you so, so much for joining. I really super appreciate it.

01:01:28.021 --> 01:01:29.481

<v Christina>Thank you guys. I loved it. I appreciate it.

01:01:29.861 --> 01:01:34.941

<v Doc>Always so fun. This is amazing. Val said you coming back because it was fire and we did this.

01:01:34.941 --> 01:01:37.901

<v Katie>Yeah, the audience has decided for you. You don't get to choose.

01:01:38.081 --> 01:01:40.301

<v Katie>We're just going to... I would be happy to.

01:01:40.441 --> 01:01:41.321

<v Christina>I would be happy to.

01:01:41.441 --> 01:01:44.741

<v Doc>We were saying, vow to your house to sing you awake every day. Yeah.

01:01:45.341 --> 01:01:47.741

<v Christina>Oh, okay. I like that. Yeah.

01:01:48.601 --> 01:01:49.001

<v Katie>Awesome.

01:01:50.395 --> 01:01:52.395

<v Katie>Awesome. Well, Louisa, there we go.

01:01:52.775 --> 01:01:59.955

<v Doc>There you go. This and every episode of The Flow, you can find out more at flow.ecam.com.

01:02:00.435 --> 01:02:06.435

<v Doc>It's just absolutely amazing resource because you can leave us reviews. You can ask questions.

01:02:06.575 --> 01:02:10.415

<v Doc>You can leave us a voicemail. But it's a good way to set it up with your favorite

01:02:10.415 --> 01:02:14.195

<v Doc>podcast host so you can get The Flow wherever your podcast get in this guide.

01:02:14.355 --> 01:02:16.475

<v Doc>So go to flow.ecam.com.

01:02:20.415 --> 01:02:23.455

<v Doc>Also, this episode this week is brought to you by Capsule.

01:02:23.815 --> 01:02:27.935

<v Doc>Capsule is our favorite shortcut tool to do some of the things that Christina

01:02:27.935 --> 01:02:31.995

<v Doc>talked about this time, like take your episodes and dig in and ask questions

01:02:31.995 --> 01:02:35.975

<v Doc>and find out like what sort of social media pieces that you can use to share.

01:02:36.175 --> 01:02:39.435

<v Doc>Some of those things that it will create for you, like in the Legion section,

01:02:39.675 --> 01:02:41.635

<v Doc>that could be part of your pitch.

01:02:41.635 --> 01:02:44.595

<v Doc>So go ahead and get your Capshow, run your episodes through there,

01:02:44.915 --> 01:02:49.135

<v Doc>take a look at what it can help you create today, and then get your pitch template

01:02:49.135 --> 01:02:54.955

<v Doc>put together and go check out the podcast publicity quiz to mix those two together

01:02:54.955 --> 01:02:57.475

<v Doc>and you're in like Flynn, like Pat Flynn.

01:03:01.755 --> 01:03:08.175

<v Doc>It's Capshow.com. Sorry, I broke that one for Luis to edit, but it was too funny. It was too funny.

01:03:09.335 --> 01:03:10.995

<v Christina>This is absolute fire.

01:03:11.175 --> 01:03:14.155

<v Doc>People. Make sure you give Christina all the follows.

01:03:14.435 --> 01:03:18.655

<v Doc>Show her some love. Share this episode with people who need to hear this.

01:03:18.755 --> 01:03:20.915

<v Doc>Because you know what I say in my show. I don't know who needs to hear this.

01:03:21.035 --> 01:03:22.715

<v Doc>But if it's you, let us know in the comment section below.

01:03:23.055 --> 01:03:25.555

<v Doc>And then just share it all up because Christina told you to.

01:03:25.715 --> 01:03:27.275

<v Doc>And you definitely don't want to make her angry.

01:03:28.455 --> 01:03:32.115

<v Doc>So we'd like to wrap this sucker up with Flo Riders.

01:03:32.755 --> 01:03:35.015

<v Christina>Out! Out! Bye, everyone.

01:03:35.280 --> 01:03:57.933

<v Music>