The Flow: Episode 105 - YouTube for Podcasters: Growth Hacks in 2025

00:00:00.000 --> 00:00:25.520

<v Music>

00:00:25.497 --> 00:00:29.717

<v Luis>Happy Tuesday, Flowriders, and welcome to another episode of The Flow.

00:00:30.077 --> 00:00:36.537

<v Luis>I am your main host, Katie, and I forced Luis to be pretend Doc co-host today.

00:00:36.977 --> 00:00:38.517

<v Luis>Welcome, Luis. Thanks for hanging out with me.

00:00:39.657 --> 00:00:42.477

<v Katie>Thank you for having me. I'm going to have a lot of fun hanging out today.

00:00:43.377 --> 00:00:47.637

<v Luis>Well, since Luis and I are taking over and Doc is at NAB this week,

00:00:47.777 --> 00:00:50.837

<v Luis>we are hoping to have a little bit more of an interactive show.

00:00:50.837 --> 00:00:53.457

<v Luis>So if you're hanging out with us here in the live studio audience,

00:00:53.617 --> 00:00:57.737

<v Luis>feel free to ask any and all questions about podcasting and YouTube.

00:00:57.957 --> 00:00:59.317

<v Luis>That's what we're talking about here today.

00:00:59.997 --> 00:01:05.697

<v Luis>And it should be hopefully a helpful and exciting show. So I'm excited to dive in.

00:01:05.837 --> 00:01:09.337

<v Luis>And I know it's actually great that, Luis, you're joining me because I know,

00:01:09.517 --> 00:01:12.597

<v Luis>obviously, you spend a ton of time on YouTube as well.

00:01:12.597 --> 00:01:17.117

<v Luis>So I'm sure that you'll have some additional points to add to the show.

00:01:17.117 --> 00:01:21.577

<v Luis>So I see George and David are hanging out in the chat.

00:01:21.737 --> 00:01:24.897

<v Luis>So seriously, any questions that you have about the world of YouTube,

00:01:25.057 --> 00:01:26.717

<v Luis>feel free to drop them in.

00:01:26.957 --> 00:01:29.657

<v Luis>I'm loving the it's Doc Junkie and Katie. It's Doc Junkie and Katie.

00:01:29.877 --> 00:01:33.257

<v Katie>Yeah, I like that one. I think I'm going to use it Doc Junkie.

00:01:35.997 --> 00:01:40.717

<v Luis>Are there negative connotations that maybe? I don't know. We'll have to think that one.

00:01:40.877 --> 00:01:43.317

<v Katie>We'll figure it out. But still, we know the sentiment at heart.

00:01:44.137 --> 00:01:49.517

<v Luis>We'll figure it out. Well, this is good timing because we just got back from

00:01:49.517 --> 00:01:50.997

<v Luis>Podcast Movement Evolutions.

00:01:51.337 --> 00:01:56.537

<v Luis>And one of the big talking points that continues to be popular at all of these

00:01:56.537 --> 00:02:02.437

<v Luis>events and just in the world of podcasting is what do podcasters do with YouTube?

00:02:02.777 --> 00:02:07.157

<v Luis>So people who have been podcasting for a long time are really kind of unsure

00:02:07.157 --> 00:02:09.217

<v Luis>as to how to step into this YouTube space.

00:02:09.397 --> 00:02:12.997

<v Luis>And then you have people like Luis and I who have been in the YouTube space

00:02:12.997 --> 00:02:16.617

<v Luis>for a while who are trying to figure out how to take advantage and put their

00:02:16.617 --> 00:02:21.017

<v Luis>podcasts and their shows out through all of the audio-only platforms, right?

00:02:21.157 --> 00:02:25.197

<v Luis>So you have these kind of two worlds that are coming together.

00:02:25.457 --> 00:02:30.017

<v Luis>So it's a great, we always joke that it's a great time to be in podcasting,

00:02:30.017 --> 00:02:36.197

<v Luis>and the best time is yesterday, but if not yesterday, then certainly today to jump into this space.

00:02:36.397 --> 00:02:39.777

<v Luis>I think really what we're going to end up seeing is.

00:02:40.432 --> 00:02:46.912

<v Luis>Is a world where it matters less on, on the, the details.

00:02:47.112 --> 00:02:51.732

<v Luis>So like the, the word podcast now is becoming kind of changing and what is a

00:02:51.732 --> 00:02:52.992

<v Luis>podcast is really changing.

00:02:53.132 --> 00:02:56.832

<v Luis>And I think we're really just going to see shows and, you know,

00:02:56.992 --> 00:03:00.572

<v Luis>communities and audiences being able to engage with shows and what the,

00:03:00.652 --> 00:03:04.952

<v Luis>what it, what a show is, is going to mean different things depending on what

00:03:04.952 --> 00:03:09.252

<v Luis>platform it's in or what platforms it's on so it's it's an exciting time i think

00:03:09.252 --> 00:03:14.072

<v Luis>it's a really neat space to be in there's a lot coming up here in those in the

00:03:14.072 --> 00:03:17.412

<v Luis>next uh few years for sure one.

00:03:17.412 --> 00:03:22.992

<v Katie>Of the things that i've noticed um or that i found out recently um was that

00:03:22.992 --> 00:03:25.532

<v Katie>youtube right now actually has

00:03:26.632 --> 00:03:33.012

<v Katie>overtaken every other podcast platform as far as like time spent or listened

00:03:33.012 --> 00:03:37.112

<v Katie>to and And the biggest thing is that right now,

00:03:37.352 --> 00:03:44.372

<v Katie>YouTube itself is being watched on more televisions than ever before.

00:03:44.372 --> 00:03:50.052

<v Katie>And that's actually taken over the amount of watch hours on actual television

00:03:50.052 --> 00:03:53.492

<v Katie>sets comparative to actually going on to the site.

00:03:53.492 --> 00:03:59.072

<v Katie>So it's really interesting, this new shift. and that's where we could take advantage

00:03:59.072 --> 00:04:02.632

<v Katie>of this medium as far as podcasting goes because

00:04:03.352 --> 00:04:07.292

<v Katie>podcasting is more of a show-oriented style you know the way that you're doing

00:04:07.292 --> 00:04:10.472

<v Katie>whether it's a conversation or just the information that you want to get out

00:04:10.472 --> 00:04:17.432

<v Katie>but at the same time your audience is growing like exponentially day by day

00:04:17.432 --> 00:04:23.012

<v Katie>because the medium is growing bigger on the easiest platform to consume content, which is televisions.

00:04:23.492 --> 00:04:27.672

<v Luis>Yeah, absolutely. And I think you're absolutely right. It's a really,

00:04:27.712 --> 00:04:30.452

<v Luis>really great opportunity for people to be taking advantage of.

00:04:30.917 --> 00:04:35.137

<v Luis>The cool thing about it is that if you're coming at it from a video standpoint,

00:04:35.137 --> 00:04:39.117

<v Luis>so if you've been a live streamer or a video creator,

00:04:39.597 --> 00:04:43.237

<v Luis>as we've been talking about throughout this series, it's remarkably easy to

00:04:43.237 --> 00:04:46.097

<v Luis>take your video content and turn it into a podcast.

00:04:46.097 --> 00:04:51.557

<v Luis>You literally just need to take a YouTube playlist and there's honestly just

00:04:51.557 --> 00:04:54.817

<v Luis>a button to convert a playlist to a podcast and that's it.

00:04:54.817 --> 00:05:01.117

<v Luis>So that's as easy as it is to take that step and to have a YouTube podcast.

00:05:01.557 --> 00:05:05.837

<v Luis>On the audio side, what's really a little bit more challenging and where kind

00:05:05.837 --> 00:05:09.957

<v Luis>of a lot of the discussion points are happening is that if you have had a kind

00:05:09.957 --> 00:05:12.077

<v Luis>of a traditionally audio only podcast,

00:05:12.077 --> 00:05:16.817

<v Luis>it is obviously more difficult for you to be thinking about how to incorporate video.

00:05:16.817 --> 00:05:21.837

<v Luis>Video, what does that mean and how to take those steps to be able to not alienate

00:05:21.837 --> 00:05:25.837

<v Luis>your listeners, but also open up the opportunity to be able to get in front

00:05:25.837 --> 00:05:31.597

<v Luis>of a whole new group of viewers and a whole new audience. So the potential is really big there.

00:05:32.117 --> 00:05:34.897

<v Luis>I want to start by talking about some YouTube algorithm updates,

00:05:34.897 --> 00:05:38.717

<v Luis>because YouTube, as you said, has been making all kinds of strides.

00:05:39.637 --> 00:05:44.197

<v Luis>They've dove into this podcasting space in the last couple of years and are

00:05:44.197 --> 00:05:46.477

<v Luis>really obviously taking a big advantage there.

00:05:47.877 --> 00:05:51.817

<v Luis>Unsurprisingly, they are really, really focused on content discovery and personalization.

00:05:52.077 --> 00:05:57.957

<v Luis>So they are, you know, keen to keep people watching YouTube as much as possible.

00:05:58.117 --> 00:06:02.877

<v Luis>And they're keen to keep people discovering new content on YouTube so that they don't leave, right?

00:06:02.997 --> 00:06:06.717

<v Luis>So the important thing to keep in mind with all these platforms is that they

00:06:06.717 --> 00:06:12.477

<v Luis>don't want you as a creator driving your audience or their audience off of YouTube.

00:06:12.477 --> 00:06:18.857

<v Luis>They want people to stay on YouTube with their TVs on and their devices on YouTube 24-7.

00:06:19.017 --> 00:06:23.137

<v Luis>That's the goal, right? So if you can really keep that in mind as you're creating

00:06:23.137 --> 00:06:28.017

<v Luis>content and find ways to link your content together through YouTube,

00:06:28.057 --> 00:06:31.137

<v Luis>you will help play into that discoverability, right? Yeah.

00:06:31.889 --> 00:06:36.769

<v Luis>So not only thinking about updating and uploading your episodes and all the

00:06:36.769 --> 00:06:38.429

<v Luis>other video clips that go alongside that,

00:06:38.549 --> 00:06:43.449

<v Luis>but thinking through the paths to how you can connect that content together

00:06:43.449 --> 00:06:48.029

<v Luis>is a really smart way, especially if you're a creator who has more than just

00:06:48.029 --> 00:06:49.889

<v Luis>your podcast on YouTube.

00:06:49.989 --> 00:06:54.049

<v Luis>So if you have other videos, being able to show those and find ways to connect

00:06:54.049 --> 00:06:55.889

<v Luis>those is a really great idea right now.

00:06:57.189 --> 00:06:59.969

<v Katie>One day one way that i'm doing that

00:06:59.969 --> 00:07:03.169

<v Katie>right now because little you know shameless plug

00:07:03.169 --> 00:07:06.429

<v Katie>i did actually officially start

00:07:06.429 --> 00:07:11.909

<v Katie>my own podcast so now it's officially out in the world and uh i first started

00:07:11.909 --> 00:07:17.449

<v Katie>with five episodes and i posted those first and what i did was episode one linked

00:07:17.449 --> 00:07:22.729

<v Katie>to episode two and episode two linked to three so on and so forth and then when

00:07:22.729 --> 00:07:25.269

<v Katie>i got to episode five link right back to one,

00:07:25.409 --> 00:07:29.029

<v Katie>because I don't know where you started your journey,

00:07:29.289 --> 00:07:32.769

<v Katie>so to speak, of listening to the podcast, because we started our episode three,

00:07:32.989 --> 00:07:35.449

<v Katie>want to kind of close the circle in the loop.

00:07:35.589 --> 00:07:39.629

<v Katie>And when I added the next episode, I then switched it.

00:07:39.729 --> 00:07:44.129

<v Katie>So now episode five leads to six, and six now leads back to one.

00:07:44.289 --> 00:07:48.889

<v Katie>So it's a little bit of work, but it's kind of like a rotation where you want

00:07:48.889 --> 00:07:52.469

<v Katie>to give the viewer something else to watch right after.

00:07:53.089 --> 00:07:58.709

<v Luis>Yeah, absolutely. And so if you're not sure how to do that, as you're uploading

00:07:58.709 --> 00:08:01.929

<v Luis>or going through the settings of your video,

00:08:02.129 --> 00:08:08.949

<v Luis>there is an option at the end for all different kinds of cards and end screens.

00:08:09.209 --> 00:08:11.789

<v Luis>That's the space where you want to be able to link your videos together.

00:08:11.789 --> 00:08:17.429

<v Luis>So some of us, you know, have gotten into somewhat of bad habits of using that

00:08:17.429 --> 00:08:20.209

<v Luis>space to be like, come back to my website or like, or, you know,

00:08:20.289 --> 00:08:22.249

<v Luis>subscribe to my show in these other places.

00:08:22.409 --> 00:08:27.049

<v Luis>What you really want to be able to do is keep in mind that YouTube is really

00:08:27.049 --> 00:08:28.889

<v Luis>trying to keep people on their platform.

00:08:28.889 --> 00:08:32.169

<v Luis>And so what Luis just said is a really, really great strategy.

00:08:32.169 --> 00:08:38.329

<v Luis>So yeah, link, you know, trailer videos to full episodes, link any short clips

00:08:38.329 --> 00:08:42.769

<v Luis>that you're pulling from your episode back to the full episode and link the episodes together.

00:08:43.409 --> 00:08:47.029

<v Luis>And if there's, you know, additional video content, again, that you have that

00:08:47.029 --> 00:08:50.649

<v Luis>would be of interest to people that are watching your episode.

00:08:50.649 --> 00:08:55.689

<v Luis>So, for example, if Luis had a podcast episode that was all about cameras,

00:08:55.689 --> 00:08:59.229

<v Luis>and then he had a tutorial walking someone through, you know,

00:08:59.289 --> 00:09:00.629

<v Luis>specific camera settings,

00:09:00.809 --> 00:09:04.349

<v Luis>linking those two videos together would also be a really great way to increase

00:09:04.349 --> 00:09:07.769

<v Luis>discoverability, not only for your podcast, but just for your video content

00:09:07.769 --> 00:09:09.649

<v Luis>in general, and certainly your channel as well.

00:09:11.707 --> 00:09:15.607

<v Luis>The next thing that is really important to keep in mind from YouTube algorithm

00:09:15.607 --> 00:09:19.807

<v Luis>updates is that they are really taking a very big emphasis on viewer engagement.

00:09:20.087 --> 00:09:25.647

<v Luis>So in the same way that they are focused on trying to get more people watching

00:09:25.647 --> 00:09:30.627

<v Luis>more videos, they want to see those people staying longer on the videos.

00:09:30.807 --> 00:09:35.227

<v Luis>So watch time is really, really important, keeping those watch time hours up as much as possible.

00:09:35.407 --> 00:09:41.267

<v Luis>And also engagement. So all of those comments and likes and any kind of interaction

00:09:41.267 --> 00:09:46.047

<v Luis>that your audience or any of your viewers are taking with your video is incredibly

00:09:46.047 --> 00:09:49.527

<v Luis>important and continues to be important as we move forward.

00:09:49.527 --> 00:09:55.687

<v Luis>So any of us who are in the space of live streaming or live recording our podcast episodes,

00:09:55.987 --> 00:09:58.727

<v Luis>this is great news for us because, you know,

00:09:58.827 --> 00:10:03.187

<v Luis>all of the Davids and Georges of the world who are hanging out in the live chat

00:10:03.187 --> 00:10:06.787

<v Luis>and interacting and chatting with each other and having those interactions,

00:10:06.787 --> 00:10:10.947

<v Luis>that's all helping these videos perform better and showing YouTube that we are

00:10:10.947 --> 00:10:15.847

<v Luis>creators that have an audience and YouTube viewers on our channel care about

00:10:15.847 --> 00:10:16.947

<v Luis>the content that we're creating.

00:10:16.947 --> 00:10:21.087

<v Luis>So it's important to keep in mind as you're thinking about your podcast and

00:10:21.087 --> 00:10:26.107

<v Luis>as it relates directly to YouTube that the formats that you're playing with

00:10:26.107 --> 00:10:30.587

<v Luis>matter and really thinking through watch time, discoverability,

00:10:30.967 --> 00:10:34.467

<v Luis>linking videos together and engagement are all incredibly important.

00:10:34.947 --> 00:10:37.907

<v Luis>None of this should be all that surprising, but good to know that this is where

00:10:37.907 --> 00:10:42.287

<v Luis>YouTube is moving towards because engagement is obviously should be important to us anyway, right?

00:10:42.387 --> 00:10:45.767

<v Luis>We should be wanting to create content that really resonates with our audience.

00:10:47.967 --> 00:10:54.247

<v Katie>And just to add to that, that I think that that's why YouTube is such an important

00:10:54.247 --> 00:10:56.627

<v Katie>platform right now for podcasting,

00:10:56.687 --> 00:11:00.427

<v Katie>because there's a lot of people that are coming from the audio only world,

00:11:00.427 --> 00:11:06.647

<v Katie>and they don't understand the discoverability that you have with the platform YouTube.

00:11:06.927 --> 00:11:11.987

<v Katie>So if you already have an audio only podcast, I highly recommend to start putting

00:11:11.987 --> 00:11:14.767

<v Katie>some episodes on the video platforms.

00:11:14.767 --> 00:11:18.047

<v Luis>Yeah or honestly just even playing with

00:11:18.047 --> 00:11:21.087

<v Luis>playing with videos so like if if taking

00:11:21.087 --> 00:11:24.147

<v Luis>the step to actually start recording each

00:11:24.147 --> 00:11:26.887

<v Luis>of your episodes as video episodes is too big a

00:11:26.887 --> 00:11:29.547

<v Luis>jump for right now do some special episodes to be able

00:11:29.547 --> 00:11:35.107

<v Luis>to you know test the waters and see how things go so do you know do a live stream

00:11:35.107 --> 00:11:38.947

<v Luis>that's open to you know your members or your patreon or your listeners and invite

00:11:38.947 --> 00:11:43.287

<v Luis>them to come in and ask questions or do something fun or engaging with you or

00:11:43.287 --> 00:11:47.367

<v Luis>um you know I don't know, maybe like a special episode that is, you know,

00:11:47.607 --> 00:11:52.327

<v Luis>audio, that is video specific, that is focused on growing and being in the YouTube space.

00:11:52.507 --> 00:11:55.287

<v Luis>So there's small steps that you can take. It's not necessarily you have to like

00:11:55.287 --> 00:11:58.087

<v Luis>fully jump in, because I know it's a big step for a lot of people.

00:11:58.267 --> 00:12:02.587

<v Luis>But certainly playing and seeing, you know, what's possible and what really

00:12:02.587 --> 00:12:05.247

<v Luis>works well is a good first step to take for sure.

00:12:06.378 --> 00:12:11.078

<v Katie>Well, just to clarify, because I wasn't, when I first said that,

00:12:11.218 --> 00:12:13.218

<v Katie>I wasn't thinking this type of video.

00:12:13.438 --> 00:12:17.618

<v Katie>I was still thinking like, even if it's a waveform, which we don't recommend,

00:12:18.038 --> 00:12:23.258

<v Katie>but like some type just for the discoverability aspect, because the way that

00:12:23.258 --> 00:12:26.578

<v Katie>YouTube promotes channels, I think is second to none.

00:12:26.578 --> 00:12:31.438

<v Luis>Yeah. Yeah, it's really cool that this is a platform that is,

00:12:31.438 --> 00:12:37.918

<v Luis>you know, is free and takes almost no time and very little skill level to be

00:12:37.918 --> 00:12:39.238

<v Luis>able to get up and running on.

00:12:39.398 --> 00:12:44.858

<v Luis>So like, it's not hard to start a YouTube channel. It's not hard to,

00:12:44.958 --> 00:12:48.338

<v Luis>to basically almost immediately be able to live stream on that channel.

00:12:48.338 --> 00:12:52.958

<v Luis>So I think there's like a 24-hour waiting period once you apply for live streaming.

00:12:53.138 --> 00:12:56.318

<v Luis>It's very, very simple and very kind of low barrier to be able to get started.

00:12:56.598 --> 00:13:01.118

<v Luis>And then again, starting with live streaming is going to help you create that

00:13:01.118 --> 00:13:02.998

<v Luis>content really quickly and easily.

00:13:03.278 --> 00:13:07.678

<v Luis>So that's a great, if you're really kind of stuck and you don't have any video

00:13:07.678 --> 00:13:09.158

<v Luis>content, that's a great way to get started.

00:13:09.318 --> 00:13:13.038

<v Luis>And then thinking through all of the other different video pieces that you can

00:13:13.038 --> 00:13:15.418

<v Luis>add to be able to build and grow your channel. So there's a lot,

00:13:15.618 --> 00:13:19.238

<v Luis>as many of you hopefully aware, in and around a podcast, right?

00:13:19.318 --> 00:13:23.818

<v Luis>There are your episodes, but there's also all of that other video content where

00:13:23.818 --> 00:13:29.498

<v Luis>you could have video clips, you could have special video events,

00:13:29.718 --> 00:13:33.878

<v Luis>whether it's like a members only watch party or any of these other things that

00:13:33.878 --> 00:13:38.538

<v Luis>you could do that could be sitting on this platform that would be a really great

00:13:38.538 --> 00:13:39.778

<v Luis>opportunity to be able to grow.

00:13:42.438 --> 00:13:48.998

<v Luis>So the next in the YouTube algorithm updates is, again, not a surprising fact.

00:13:49.238 --> 00:13:53.718

<v Luis>So if you're playing along, these are all things that should be somewhat obvious.

00:13:53.938 --> 00:13:57.478

<v Luis>But YouTube continues to focus on quality content creation.

00:13:57.478 --> 00:14:03.538

<v Luis>So they're really looking for high quality, well-produced, engaging video content

00:14:03.538 --> 00:14:08.558

<v Luis>that is always going to win. And that doesn't mean that it has to be like super

00:14:08.558 --> 00:14:09.758

<v Luis>buttoned up and professional.

00:14:09.898 --> 00:14:13.318

<v Luis>You don't want it to be like boring, right? You want it to be engaging and interesting

00:14:13.318 --> 00:14:15.918

<v Luis>for your specific viewers and your specific audience.

00:14:16.598 --> 00:14:20.718

<v Luis>But the better produced, the better created the video is, especially thinking

00:14:20.718 --> 00:14:27.118

<v Luis>what Luis said earlier, like much of this content is going to be shown on large TVs in people's homes.

00:14:27.238 --> 00:14:31.578

<v Luis>So you want to be thinking about it from a quality standpoint of the video that you're creating.

00:14:31.938 --> 00:14:37.418

<v Luis>It's not just going to be seen on phones or tablets. It will be seen on all

00:14:37.418 --> 00:14:41.398

<v Luis>different kinds of devices of all different sizes. So you want to have as good

00:14:41.398 --> 00:14:42.798

<v Luis>video quality as you possibly can.

00:14:44.601 --> 00:14:47.981

<v Luis>This next one I think is really, really interesting. Luis, I don't know if you

00:14:47.981 --> 00:14:50.161

<v Luis>know this fact yet or not.

00:14:50.301 --> 00:14:53.461

<v Luis>So I read an article by The Verge earlier this week.

00:14:53.641 --> 00:14:58.361

<v Luis>YouTube has actually been experimenting with features like endless TikTok style.

00:14:58.361 --> 00:15:02.661

<v Luis>So it's a feed of full-length videos, full-length videos, so not even just short

00:15:02.661 --> 00:15:06.441

<v Luis>videos, where you'll just be able to swipe through the content, right?

00:15:06.581 --> 00:15:11.901

<v Luis>So they're really, really focusing on showing as much content as possible to

00:15:11.901 --> 00:15:17.381

<v Luis>their viewers, and then responding to what the viewers are engaging with and

00:15:17.381 --> 00:15:18.381

<v Luis>what is interesting to them.

00:15:18.541 --> 00:15:24.501

<v Luis>So we're now in a for you feed kind of world where what you see and what you

00:15:24.501 --> 00:15:27.341

<v Luis>engage with is what you will continue to see, right?

00:15:27.441 --> 00:15:31.161

<v Luis>So everything that you spend time watching or click or leave a comment on,

00:15:31.381 --> 00:15:37.541

<v Luis>YouTube is saying, oh, Luis loves that video. And so he will want more videos like that, right?

00:15:37.701 --> 00:15:41.441

<v Luis>So understanding who your audience is and what your niches is going to be really

00:15:41.441 --> 00:15:42.641

<v Luis>important in this space as well.

00:15:43.721 --> 00:15:50.041

<v Katie>Okay, so just to clarify, what you're saying is that they're featuring full-length vertical videos.

00:15:50.681 --> 00:15:56.301

<v Luis>I think it just said full-length videos, so I'm not exactly sure what this will look like,

00:15:56.361 --> 00:16:01.161

<v Luis>but they are really thinking about kind of this for-you feed that users will

00:16:01.161 --> 00:16:06.081

<v Luis>be able to scroll through and kind of see what they're interacting with in order

00:16:06.081 --> 00:16:07.361

<v Luis>to be able to show them more videos.

00:16:07.361 --> 00:16:11.661

<v Luis>So it'll be interesting to see what what that ends up looking like,

00:16:11.781 --> 00:16:15.341

<v Luis>because obviously YouTube is, you know, has vertical short videos,

00:16:15.461 --> 00:16:18.581

<v Luis>but they do also have a lot of long form video content as well.

00:16:18.621 --> 00:16:21.121

<v Luis>So it could be it could be a really interesting space.

00:16:21.741 --> 00:16:25.841

<v Katie>What I foresee is a lot of like, you know, what was it?

00:16:26.201 --> 00:16:32.361

<v Katie>Flex Seal type of advertisements as the new type like they need to get your attention right away.

00:16:32.521 --> 00:16:35.721

<v Katie>So they're going to be like Flex Seal, you know, and that's going to be the

00:16:35.721 --> 00:16:37.281

<v Katie>whatever it is that they're going to be talking about.

00:16:37.361 --> 00:16:42.141

<v Katie>Like that's how you're going to see a lot of feeds popping out to you as what I see in the future.

00:16:42.601 --> 00:16:47.281

<v Luis>Yeah, absolutely. And worth noting that like now more than ever,

00:16:48.563 --> 00:16:55.363

<v Luis>The first, you know, probably even 10 seconds of a video is going to be really, really important.

00:16:55.663 --> 00:17:00.523

<v Luis>So for, you know, for those of us keeping notes, countdown timers may not make

00:17:00.523 --> 00:17:05.023

<v Luis>a ton of sense in the podcasting space, specifically on YouTube.

00:17:06.183 --> 00:17:10.263

<v Luis>Get to the point as quickly as you're able to, because you might not have all

00:17:10.263 --> 00:17:13.343

<v Luis>that much time before users swipe through to a different video.

00:17:13.883 --> 00:17:17.283

<v Luis>And, you know, and you've lost the opportunity to be able to reach them and

00:17:17.283 --> 00:17:21.503

<v Luis>build that audience. So it's worth keeping in mind and keeping a good eye on

00:17:21.503 --> 00:17:25.443

<v Luis>what those watch numbers look like because your watch time is going to show

00:17:25.443 --> 00:17:28.583

<v Luis>you how long people are staying on your video for.

00:17:28.823 --> 00:17:32.303

<v Luis>And again, that's going to continue to matter more and more as we're going forward.

00:17:34.343 --> 00:17:38.843

<v Luis>So in summary, YouTube has a whole bunch of algorithm updates that are really

00:17:38.843 --> 00:17:42.123

<v Luis>making it more and more important for podcasters to focus on creating engaging,

00:17:42.443 --> 00:17:46.723

<v Luis>high quality video content and fostering as much audience interaction as they

00:17:46.723 --> 00:17:51.303

<v Luis>possibly can in order to enhance the discoverability and growth across this platform.

00:17:51.543 --> 00:17:56.863

<v Luis>So we need interesting, well-produced videos, and they need to be on YouTube

00:17:56.863 --> 00:18:00.683

<v Luis>because this is the number one podcast platform at the moment.

00:18:03.323 --> 00:18:07.763

<v Luis>Awesome. Well, I want to move into talking about YouTube short clips.

00:18:08.083 --> 00:18:12.143

<v Luis>So YouTube shorts have been around now for a bit. Many of us have been creating

00:18:12.143 --> 00:18:13.323

<v Luis>in the YouTube short space.

00:18:13.683 --> 00:18:17.583

<v Luis>And there's a ton of potential here and super easy ways to do this.

00:18:17.763 --> 00:18:23.783

<v Luis>So Luis and I know intimately how to use Opus because we've been using that one for a while.

00:18:23.983 --> 00:18:27.763

<v Luis>And that one has actually a direct integration from Ecamm. So if you're creating

00:18:27.763 --> 00:18:31.723

<v Luis>an Ecamm, you literally can send your file right through into Opus and Opus

00:18:31.723 --> 00:18:33.203

<v Luis>will handle all of the rest.

00:18:33.323 --> 00:18:38.543

<v Luis>They will use their AI tools to create these really engaging vertical video

00:18:38.543 --> 00:18:41.843

<v Luis>clips that then you can immediately upload as YouTube Shorts.

00:18:41.843 --> 00:18:45.003

<v Luis>Or you can upload them as well to platforms like tiktok and

00:18:45.003 --> 00:18:49.783

<v Luis>instagram as reels and tiktoks so it's just a really great opportunity and one

00:18:49.783 --> 00:18:54.703

<v Luis>like at a bare minimum you know share two or three for every single episode

00:18:54.703 --> 00:18:58.723

<v Luis>that you're creating because having those in different places and in different

00:18:58.723 --> 00:19:03.363

<v Luis>formats on youtube is is just going to help play into discoverability as much as possible right.

00:19:05.469 --> 00:19:11.049

<v Katie>Add something to that, because, of course, we love Opus clips and I've been using it myself.

00:19:11.529 --> 00:19:16.949

<v Katie>But I did get a little bit of information coming in from NAB.

00:19:17.469 --> 00:19:23.749

<v Katie>Right. And NAB Opus is there talking about a new feature that they're going

00:19:23.749 --> 00:19:29.189

<v Katie>to be unrolling very soon, which is called Opus Search.

00:19:30.189 --> 00:19:33.109

<v Katie>Okay now just so you know if

00:19:33.109 --> 00:19:36.169

<v Katie>you're thinking about doing this i would recommend to get into opus

00:19:36.169 --> 00:19:39.049

<v Katie>now because there's going to be a new feature where you

00:19:39.049 --> 00:19:43.169

<v Katie>can link your youtube channel okay not

00:19:43.169 --> 00:19:49.329

<v Katie>a particular video but your entire channel and now they're the ai is going to

00:19:49.329 --> 00:19:55.589

<v Katie>work with your channel where it can pull clips from any video and it's going

00:19:55.589 --> 00:19:59.829

<v Katie>to be using the trending topics as far as like what the, you know,

00:19:59.989 --> 00:20:04.969

<v Katie>like interwebs are actually talking about to actually give it like the what's

00:20:04.969 --> 00:20:11.509

<v Katie>the latest thing and to see if any of your old content corresponds with what's trending today.

00:20:11.969 --> 00:20:16.889

<v Katie>And then it'll pull a clip to actually help promote your channel.

00:20:16.889 --> 00:20:19.169

<v Katie>And that's what's coming just down the pike.

00:20:19.329 --> 00:20:24.549

<v Katie>I'm super excited because you're going to have an entire, the ability to search

00:20:24.549 --> 00:20:28.769

<v Katie>anything and it can clip out of your entire YouTube channel,

00:20:28.929 --> 00:20:33.109

<v Katie>which is bonkers to me with all my live stream episodes.

00:20:33.889 --> 00:20:41.689

<v Luis>Yeah. Right. So if you are like Luis and us here at Ecamm, there's like so many videos, right?

00:20:41.869 --> 00:20:46.229

<v Luis>That's good apply too. So the cool thing is if you've been creating in long

00:20:46.229 --> 00:20:47.989

<v Luis>form content on YouTube,

00:20:48.269 --> 00:20:51.109

<v Luis>there's like just so much potential to be able to grab clips

00:20:51.109 --> 00:20:54.109

<v Luis>from past episodes and it it doesn't matter how

00:20:54.109 --> 00:20:56.689

<v Luis>old the episodes are so if they're you know

00:20:56.689 --> 00:20:59.429

<v Luis>if the information is still relevant if you know

00:20:59.429 --> 00:21:02.429

<v Luis>if you have evergreen things this is a great opportunity to

00:21:02.429 --> 00:21:06.409

<v Luis>go back through some of your back catalog grab some you know grab some of those

00:21:06.409 --> 00:21:09.929

<v Luis>links drop them into opus and be able to generate some of these clips that you

00:21:09.929 --> 00:21:15.849

<v Luis>can use to promote um youtube shorts continue to be a huge opportunity on this

00:21:15.849 --> 00:21:19.529

<v Luis>platform they help a ton with discoverability They appear on the Shorts feed,

00:21:19.709 --> 00:21:23.609

<v Luis>the homepage, and the subscription tab. So they're in a lot of different places.

00:21:23.769 --> 00:21:27.849

<v Luis>And again, if you link it through to the full episode, you've created that path

00:21:27.849 --> 00:21:31.309

<v Luis>for people to watch the clip, are excited and delighted by it,

00:21:31.389 --> 00:21:33.289

<v Luis>and then flow right into your entire episode.

00:21:33.509 --> 00:21:39.189

<v Luis>So it's an easy, low-lift strategy, and AI tools are going to help you do the

00:21:39.189 --> 00:21:40.249

<v Luis>mass majority of the work.

00:21:40.249 --> 00:21:45.689

<v Luis>So you do not need to be an editor or have any kind of huge skill set to be

00:21:45.689 --> 00:21:49.289

<v Luis>able to do this. because it's a really super low barrier to entry.

00:21:51.957 --> 00:21:56.417

<v Luis>And the cool thing, too, is, again, like, they are 30 to 60 second clips.

00:21:56.817 --> 00:21:59.757

<v Luis>So, like, if you're thinking about it from a viewer standpoint,

00:21:59.757 --> 00:22:04.937

<v Luis>it's so easy for someone to watch all of it if it's interesting content.

00:22:04.937 --> 00:22:06.517

<v Luis>Right. So it's a good teaser.

00:22:07.357 --> 00:22:11.997

<v Luis>And it's way less work than creating an entire trailer for your show or,

00:22:12.017 --> 00:22:14.617

<v Luis>you know, doing a lot of more of the produced video work.

00:22:16.617 --> 00:22:21.977

<v Luis>And so here's my favorite part. we were talking about how much the YouTube algorithm

00:22:21.977 --> 00:22:25.677

<v Luis>loves engagement, right? All of the likes and comments and shares.

00:22:26.397 --> 00:22:30.677

<v Luis>These are a perfect way to get started with this because they're very,

00:22:30.837 --> 00:22:32.237

<v Luis>very easy to engage with.

00:22:32.377 --> 00:22:35.097

<v Luis>They're short, they're easy to watch. They get your watch time hours up.

00:22:35.397 --> 00:22:40.697

<v Luis>And again, they're really easy for people to just hit that like button or share it with someone.

00:22:40.737 --> 00:22:45.877

<v Luis>You can use them across platform and link back to YouTube and to the YouTube short page.

00:22:45.997 --> 00:22:49.837

<v Luis>So they really do help extend the life of your show and of each of your episodes.

00:22:50.097 --> 00:22:53.757

<v Luis>And again, it doesn't really matter at what point in the life of your show that

00:22:53.757 --> 00:22:55.577

<v Luis>you're adding this in. So if you've been doing it for a while,

00:22:55.857 --> 00:22:56.877

<v Luis>definitely go back and grab it.

00:22:56.997 --> 00:23:00.757

<v Luis>Or if you're brand new, then this is a great starting point for you to be able

00:23:00.757 --> 00:23:04.177

<v Luis>to have this regular flow of content from your longer forms.

00:23:06.717 --> 00:23:10.837

<v Luis>I'm loving, so we have, Eric is saying, welcome.

00:23:11.097 --> 00:23:14.637

<v Luis>He's hanging out here with all the other ecamm addicted folks here

00:23:14.637 --> 00:23:19.017

<v Luis>in the chat um he uses

00:23:19.017 --> 00:23:21.757

<v Luis>spazia says that they use ecamm more than final cut to make

00:23:21.757 --> 00:23:27.217

<v Luis>videos and that's amazing um and industry pets is excited to be here and is

00:23:27.217 --> 00:23:31.797

<v Luis>thanking us for the stream jeremy says automatic b-roll from opus clip yeah

00:23:31.797 --> 00:23:36.077

<v Luis>so exactly like the cool thing about it is once you have those clips you can

00:23:36.077 --> 00:23:39.657

<v Luis>use them in a ton of different ways right So definitely they need to be YouTube shorts,

00:23:39.657 --> 00:23:43.577

<v Luis>but you can also feed that back into an episode and, you know,

00:23:43.677 --> 00:23:47.577

<v Luis>have teaser trailers or B-roll throughout your episode as well.

00:23:47.677 --> 00:23:49.477

<v Luis>So there's a lot of different things that you can do.

00:23:50.337 --> 00:23:54.077

<v Katie>Yeah, the easiest way that I can think of explaining is like,

00:23:54.217 --> 00:23:57.657

<v Katie>how many times have you caught yourself opening up your social media?

00:23:57.877 --> 00:24:00.757

<v Katie>And then like a half an hour, 40 minutes later, you're like,

00:24:00.857 --> 00:24:03.637

<v Katie>man, I can't believe that I've been on here for so long.

00:24:03.757 --> 00:24:06.637

<v Katie>You know, like an hour has passed. that is the

00:24:06.637 --> 00:24:09.577

<v Katie>goal of the platforms of all the social media

00:24:09.577 --> 00:24:12.657

<v Katie>platforms so when you try to design your content

00:24:12.657 --> 00:24:15.897

<v Katie>that way you know it helps you and

00:24:15.897 --> 00:24:20.237

<v Katie>the platform that you're putting your content on and i think opus has gotten

00:24:20.237 --> 00:24:25.737

<v Katie>a lot better as well with creating what i call like the loopable clips where

00:24:25.737 --> 00:24:30.317

<v Katie>you kind of don't know where they start or finish so you might end up watching

00:24:30.317 --> 00:24:34.457

<v Katie>the same clip a couple of times just to make sure that you like send home that

00:24:34.457 --> 00:24:35.777

<v Katie>information correctly.

00:24:36.597 --> 00:24:40.357

<v Luis>Yeah, absolutely. And the cool thing about it is it doesn't even really,

00:24:41.578 --> 00:24:45.278

<v Luis>Not that it doesn't matter what the content is within it, but you are right.

00:24:45.398 --> 00:24:48.978

<v Luis>Like people do get kind of caught up in a viewing loop, right?

00:24:49.098 --> 00:24:52.678

<v Luis>So they're just scrolling and watching things and seeing as they come up.

00:24:52.798 --> 00:24:58.278

<v Luis>So I will say for my personal podcast, we reviewed the movie Multiplicity.

00:24:58.918 --> 00:25:04.458

<v Luis>And I had like an opus clip. Right? And I had an opus clip that was just my

00:25:04.458 --> 00:25:09.758

<v Luis>co-host and I talking about like clones and how weird like this movie was back

00:25:09.758 --> 00:25:13.618

<v Luis>in the day. It had no, very little to no context.

00:25:13.958 --> 00:25:17.418

<v Luis>There was not like anything brilliant necessarily being said in the clip,

00:25:17.618 --> 00:25:21.658

<v Luis>but we were laughing and having fun and, and, you know, and had this kind of silly moment.

00:25:21.738 --> 00:25:24.718

<v Luis>And that was the moment that Opus had pulled out as one of our top,

00:25:24.938 --> 00:25:26.578

<v Luis>like, you know, top clips to use.

00:25:26.698 --> 00:25:31.398

<v Luis>So I shared that and that continues to be our most seen and engaged with and

00:25:31.398 --> 00:25:33.718

<v Luis>popular clip on YouTube right now.

00:25:33.958 --> 00:25:39.038

<v Luis>And again, it's not like it was this like, you know, super hot take or really

00:25:39.038 --> 00:25:42.378

<v Luis>in-depth moment. So it is worth playing around with it.

00:25:42.478 --> 00:25:49.278

<v Luis>Sometimes the things that you think might not resonate as much as something else might.

00:25:49.498 --> 00:25:54.838

<v Luis>So I think it's worth playing around with and just seeing what works and what doesn't work.

00:25:56.058 --> 00:26:02.158

<v Luis>The cool thing about it is it's not like you can overdo it, really.

00:26:02.418 --> 00:26:05.898

<v Luis>I mean, if you're putting them all obviously on Facebook or on LinkedIn,

00:26:05.898 --> 00:26:07.198

<v Luis>that would probably be a lot.

00:26:07.198 --> 00:26:13.518

<v Luis>But you can add one a day to YouTube Shorts and be totally fine because YouTube

00:26:13.518 --> 00:26:17.418

<v Luis>is putting them in all these different places and they're discoverable to all different people.

00:26:17.518 --> 00:26:21.158

<v Luis>So it's not like someone is just getting notifications endlessly that you're

00:26:21.158 --> 00:26:22.958

<v Luis>releasing more and more of these clips.

00:26:24.058 --> 00:26:27.978

<v Luis>You're putting them out there and people are stumbling upon them and discovering

00:26:27.978 --> 00:26:30.078

<v Luis>them in all kinds of different ways. Yeah.

00:26:30.676 --> 00:26:37.376

<v Katie>Um while you were explaining that what came into my head was the free samples you understand like

00:26:38.236 --> 00:26:41.056

<v Katie>like like you just gave somebody a free sample of

00:26:41.056 --> 00:26:45.696

<v Katie>you hanging out with your friend laughing it up they didn't even know what it

00:26:45.696 --> 00:26:49.976

<v Katie>was like they don't know what the context is but when they received it they

00:26:49.976 --> 00:26:53.796

<v Katie>enjoyed it they're like i would like to go get some more so that's a good way

00:26:53.796 --> 00:26:57.596

<v Katie>of thinking about it like every clip out there is just like a free sample to

00:26:57.596 --> 00:26:59.176

<v Katie>get them to enjoy your full dish.

00:26:59.696 --> 00:27:05.296

<v Luis>Yeah. Yeah, absolutely. And people, you know, it's, I think we're up to 12,

00:27:05.596 --> 00:27:10.516

<v Luis>they need 12 touch points before they like, remember your product or your service

00:27:10.516 --> 00:27:11.836

<v Luis>and go back to learn more.

00:27:11.996 --> 00:27:16.476

<v Luis>So 12 touch points for them to remember your podcast exists and for them to

00:27:16.476 --> 00:27:18.496

<v Luis>want to go back to actually listen to full episodes.

00:27:18.896 --> 00:27:23.396

<v Luis>So 12, right? 12, 12 shorts that you need to put out in the world to be able

00:27:23.396 --> 00:27:27.276

<v Luis>to, you know, get in front of people and help them get a path back to your show.

00:27:27.436 --> 00:27:29.656

<v Luis>So make sure that they're linked back to your full episodes.

00:27:30.096 --> 00:27:34.156

<v Luis>The video, not back to your website, not back to anywhere, link it to the full

00:27:34.156 --> 00:27:36.076

<v Luis>episode that it's pulled from.

00:27:37.056 --> 00:27:40.696

<v Luis>And get as many of them out there as you possibly can, because I do think it

00:27:40.696 --> 00:27:46.436

<v Luis>makes a difference in getting kind of that knowledge that you exist and from

00:27:46.436 --> 00:27:48.236

<v Luis>a discoverability standpoint.

00:27:49.056 --> 00:27:50.416

<v Katie>Yeah, the snowball effect.

00:27:50.616 --> 00:27:54.776

<v Luis>The snowball effect, exactly. So here's a couple of pro tips for podcasters

00:27:54.776 --> 00:27:55.856

<v Luis>when you're thinking about shorts.

00:27:56.596 --> 00:28:00.256

<v Luis>And again, a tool like Opus will actually automate this. So you don't even need

00:28:00.256 --> 00:28:01.796

<v Luis>to think about this if you're using Opus.

00:28:01.916 --> 00:28:05.536

<v Luis>But if you want to be thinking about different kinds of video clips that you

00:28:05.536 --> 00:28:13.596

<v Luis>can create or that you can pull using AI tools, anything that's a hot take or a funny moment,

00:28:13.796 --> 00:28:18.776

<v Luis>anything that catches their eye or attention, right? So you don't want to just be like sitting still.

00:28:18.996 --> 00:28:22.896

<v Luis>You want to find ones that have you laughing or talking with your hands or engaging

00:28:22.896 --> 00:28:26.136

<v Luis>so So it looks interesting or as a hot take or something, you know,

00:28:26.256 --> 00:28:29.216

<v Luis>interesting that you said a cliffhanger style story bite.

00:28:29.376 --> 00:28:33.896

<v Luis>So like exactly what Luis was talking about earlier, anything that like starts

00:28:33.896 --> 00:28:36.776

<v Luis>is where people just get dropped into the middle of it and you're kind of like,

00:28:36.836 --> 00:28:41.196

<v Luis>oh, what's this or ends in that kind of cliffhanger way is always interesting.

00:28:41.376 --> 00:28:43.856

<v Luis>We'll catch attention teasing upcoming episodes.

00:28:44.116 --> 00:28:46.696

<v Luis>So, you know, maybe it's just a clip that's talking about something really cool.

00:28:46.836 --> 00:28:50.096

<v Luis>It's coming up on an upcoming episode that might make them want to click through

00:28:50.096 --> 00:28:51.376

<v Luis>and be able to get to your episode.

00:28:51.896 --> 00:28:54.896

<v Luis>And then anything that's you know trending or highly

00:28:54.896 --> 00:28:58.376

<v Luis>relevant so you know topics or things that are of the

00:28:58.376 --> 00:29:02.976

<v Luis>time or that might you know be caught up in those search terms that people are

00:29:02.976 --> 00:29:06.456

<v Luis>looking for across youtube because remember youtube really cares about discoverability

00:29:06.456 --> 00:29:10.376

<v Luis>and they're trying to show people the content that they want to see so if you

00:29:10.376 --> 00:29:13.896

<v Luis>have an episode or content that is really relevant having a lot of clips for

00:29:13.896 --> 00:29:15.256

<v Luis>it at that time is a great way to go.

00:29:17.587 --> 00:29:20.787

<v Luis>Uh jeremy says which is a really good point trickling out clips after an episode

00:29:20.787 --> 00:29:24.907

<v Luis>is posted is key the scheduling feature in opus is perfect for that yeah opus

00:29:24.907 --> 00:29:28.387

<v Luis>actually also has an entire scheduling feature built right into it it makes

00:29:28.387 --> 00:29:33.907

<v Luis>it as easy as possible there should be no excuses for for anyone yep and.

00:29:33.907 --> 00:29:39.807

<v Katie>I use that for the fact that i have limited time so when i go into opus i can't

00:29:39.807 --> 00:29:44.947

<v Katie>really like go in there every single day so if i have an hour i i'm able to

00:29:44.947 --> 00:29:48.607

<v Katie>edit four maybe five clips, schedule them.

00:29:48.607 --> 00:29:52.147

<v Katie>And I know that my week is set for trickling them out.

00:29:52.267 --> 00:29:55.427

<v Katie>Like Jeremy was just saying, you know, it really does help a lot.

00:29:56.767 --> 00:30:03.587

<v Luis>It sure does. Yeah. And the cool thing about it is that it's not the only wrong

00:30:03.587 --> 00:30:05.707

<v Luis>quote unquote is not doing it.

00:30:05.927 --> 00:30:11.527

<v Luis>So if, you know, if, if you run out of time and you have to do 50 of them in

00:30:11.527 --> 00:30:15.107

<v Luis>one sitting, then you have them made, then schedule them out.

00:30:15.247 --> 00:30:17.887

<v Luis>And so, you know, and so, you know, drip them out over however long.

00:30:18.127 --> 00:30:21.907

<v Luis>If, you know, if you realize that you did it for a while and then haven't done

00:30:21.907 --> 00:30:23.427

<v Luis>it in a while, start back up again.

00:30:23.567 --> 00:30:27.727

<v Luis>Like there's no, it's not like it's a, it's a missed opportunity.

00:30:27.827 --> 00:30:29.587

<v Luis>It's only a missed opportunity if you don't do it.

00:30:29.727 --> 00:30:32.207

<v Luis>So it's, it's certainly worth taking advantage of.

00:30:32.647 --> 00:30:40.327

<v Luis>And again, keeping in mind that we're trying to find content that is easy for

00:30:40.327 --> 00:30:44.127

<v Luis>YouTube to show to other people, and that will be really, really engaging and

00:30:44.127 --> 00:30:46.067

<v Luis>that links through to your longer form content.

00:30:46.267 --> 00:30:51.767

<v Luis>So that is a really important aspect of it. Mark has a really great question.

00:30:52.407 --> 00:30:56.147

<v Luis>Mark is asking about the difference between Descript and Opus Clip.

00:30:57.367 --> 00:31:04.407

<v Luis>Yeah, and Mark is a big fan of Descript. So both tools offer light,

00:31:04.707 --> 00:31:08.227

<v Luis>easy video editing and offer the ability to make clips.

00:31:09.167 --> 00:31:10.567

<v Luis>Descript is a little bit more...

00:31:12.060 --> 00:31:16.480

<v Luis>Robust, I would say. It offers a lot more.

00:31:16.740 --> 00:31:20.980

<v Luis>So you could drop an entire video in, it will pull the entire transcript up,

00:31:21.100 --> 00:31:26.360

<v Luis>and it will allow you to actually edit and clip based on the transcript.

00:31:26.560 --> 00:31:31.560

<v Luis>So you can just literally scan the text, like a Word document or a Google Doc

00:31:31.560 --> 00:31:33.540

<v Luis>and be able to highlight things.

00:31:33.660 --> 00:31:38.640

<v Luis>And you can turn those into clips. Or you can also grab the srt files with descript

00:31:38.640 --> 00:31:43.920

<v Luis>so it's a little bit it's a bigger a bigger tool i guess um whereas opus is

00:31:44.260 --> 00:31:47.080

<v Luis>really focused on auto generating all of those different

00:31:47.080 --> 00:31:49.720

<v Luis>clips both have an integration right for me

00:31:49.720 --> 00:31:52.440

<v Luis>cam so again like when you're done you have the option to send

00:31:52.440 --> 00:31:55.260

<v Luis>it through to descript or send it through to opus for the flow we use

00:31:55.260 --> 00:31:58.240

<v Luis>both so we use um descript for

00:31:58.240 --> 00:32:03.160

<v Luis>generating the srt files and the chapters for our videos uh and our video show

00:32:03.160 --> 00:32:09.460

<v Luis>notes and then we're using opus for um for the clips themselves so but i mean

00:32:09.460 --> 00:32:12.480

<v Luis>certainly it's probably comes into a personal preference and what you're trying

00:32:12.480 --> 00:32:16.240

<v Luis>to do what do you think what do you think louise well.

00:32:16.240 --> 00:32:19.340

<v Katie>I was gonna ask because it had been a while that i haven't used

00:32:19.340 --> 00:32:22.800

<v Katie>um descript you know in that manner have they

00:32:22.800 --> 00:32:26.040

<v Katie>updated anything where maybe there's even a search feature

00:32:26.040 --> 00:32:29.460

<v Katie>where you can like maybe search for a word because you

00:32:29.460 --> 00:32:32.840

<v Katie>knew there was a particular topic or because

00:32:32.840 --> 00:32:35.900

<v Katie>if like that then i can see how it'll help you also and

00:32:35.900 --> 00:32:38.840

<v Katie>what it is is that you know the script is actually

00:32:38.840 --> 00:32:42.080

<v Katie>a full-fledged editor more like more leaning

00:32:42.080 --> 00:32:45.200

<v Katie>towards the sign of final cut and like premiere

00:32:45.200 --> 00:32:48.900

<v Katie>and things like that like full-fledged editors with

00:32:48.900 --> 00:32:57.240

<v Katie>an ai twist i see opus as a like a promotional tool i see opus as like advertisement

00:32:57.240 --> 00:33:05.720

<v Katie>billboards like get your content to more eyeballs out there more of like that sample aspect, right?

00:33:05.800 --> 00:33:09.120

<v Katie>You're giving everyone a free sample so that they can go to,

00:33:09.120 --> 00:33:11.580

<v Katie>you know, to your restaurant to get the full dish.

00:33:12.573 --> 00:33:15.433

<v Luis>Yeah, that's a really good point and a good way to look at it.

00:33:15.593 --> 00:33:20.033

<v Luis>So yes, Descript does have the ability to find words because again,

00:33:20.173 --> 00:33:23.793

<v Luis>it all functions through like looking and reviewing the actual text.

00:33:23.893 --> 00:33:27.213

<v Luis>So you can just do like command F will pull up and you can find a word.

00:33:27.313 --> 00:33:28.833

<v Luis>You can also replace words.

00:33:29.533 --> 00:33:34.633

<v Luis>So here's a great, here's actually a really great example of the difference.

00:33:34.813 --> 00:33:39.873

<v Luis>So last night I got, so again, I do this personal podcast where I'm reviewing

00:33:39.873 --> 00:33:44.713

<v Luis>old movies and back on, like, we're on episode, I think, like, 80-something.

00:33:44.893 --> 00:33:47.773

<v Luis>And back, like, in the early days, I don't know what I was thinking.

00:33:47.773 --> 00:33:51.073

<v Luis>I thought it would be a good idea to play the trailers for the movies.

00:33:51.073 --> 00:33:52.593

<v Luis>And then we responded to the trailers.

00:33:52.773 --> 00:33:56.853

<v Luis>Because a trailer is technically not necessarily a copyright violation,

00:33:56.853 --> 00:33:59.373

<v Luis>because it's an ad for the movie. So we were playing the trailers.

00:33:59.593 --> 00:34:03.493

<v Luis>But what I hadn't realized or thought about is that in a couple of the trailers,

00:34:03.773 --> 00:34:07.933

<v Luis>like Dirty Dancing, for example, the music from the movie is playing.

00:34:08.093 --> 00:34:11.173

<v Luis>And that is a copyright violation. So I got flagged.

00:34:11.713 --> 00:34:18.913

<v Luis>And so I needed to go in and edit the video. But I, as many of you know, I'm not a video editor.

00:34:19.573 --> 00:34:22.933

<v Luis>I work with the best, but I do not know much about it myself.

00:34:23.213 --> 00:34:27.373

<v Luis>But Descript made it insanely easy because I just dropped it in.

00:34:27.573 --> 00:34:32.753

<v Luis>And then I was able to scroll down to the text where I could see the lyrics

00:34:32.753 --> 00:34:35.953

<v Luis>from the song. And I was able to just highlight that out and hit delete.

00:34:36.193 --> 00:34:41.153

<v Luis>And it just updates the video, just removes that part. And then I could listen back to it again.

00:34:41.273 --> 00:34:44.593

<v Luis>And it went then just from our theme music right into our like, welcome to the show.

00:34:44.893 --> 00:34:49.913

<v Luis>So I was able to, within maybe five minutes, I corrected two episodes,

00:34:50.173 --> 00:34:52.073

<v Luis>re-uploaded them, and they're back out again.

00:34:52.313 --> 00:34:56.053

<v Luis>And I mean, I was able to save the day without worrying too much about it.

00:34:56.233 --> 00:34:58.213

<v Luis>Whereas if I had had to take that file into...

00:34:59.034 --> 00:35:02.574

<v Luis>A, Opus couldn't have done that for me. That's just not how that tool works.

00:35:02.834 --> 00:35:07.894

<v Luis>And B, if I had to like send it out to an editor or try to do it in like a normal

00:35:07.894 --> 00:35:11.934

<v Luis>video editing tool, I would have been, it would have been hours and a lot of

00:35:11.934 --> 00:35:15.074

<v Luis>money and I would have been very stressed about the entire thing.

00:35:15.074 --> 00:35:22.094

<v Luis>So, yeah, I do think that they have different goals, but you are absolutely

00:35:22.094 --> 00:35:25.674

<v Luis>correct, Mark, in that they do both offer video clipping.

00:35:25.974 --> 00:35:29.534

<v Luis>So does CapShow. CapShow, which we talked about last week, two weeks ago,

00:35:29.694 --> 00:35:32.474

<v Luis>they also offer vertical video clipping.

00:35:32.614 --> 00:35:37.834

<v Luis>Again, because platforms like YouTube are putting such an emphasis on vertical

00:35:37.834 --> 00:35:39.174

<v Luis>videos and short-form videos,

00:35:39.174 --> 00:35:41.954

<v Luis>there's just a ton of different tools out there that

00:35:41.954 --> 00:35:44.654

<v Luis>are making it as easy as possible for creators to be able

00:35:44.654 --> 00:35:47.394

<v Luis>to do that because they know how much of

00:35:47.394 --> 00:35:50.314

<v Luis>an emphasis YouTube is putting on it and it's not going anywhere between

00:35:50.314 --> 00:35:54.794

<v Luis>YouTube and TikTok and Instagram and Facebook there's and LinkedIn actually

00:35:54.794 --> 00:35:58.994

<v Luis>almost every single platform at this point offers the ability to share and promote

00:35:58.994 --> 00:36:05.094

<v Luis>vertical videos and short form videos content so there is not currently a promo

00:36:05.094 --> 00:36:08.114

<v Luis>code for Opus clip. It's a great question from industry pets.

00:36:08.874 --> 00:36:11.814

<v Luis>But it is something we're working on because we do have a good relationship

00:36:11.814 --> 00:36:15.514

<v Luis>with them. So stay tuned. We'll get that out as soon as we have one.

00:36:15.614 --> 00:36:19.914

<v Katie>I'm just going to add as well, my favorite part of Opus is the integration with

00:36:19.914 --> 00:36:21.714

<v Katie>all the other social media platforms.

00:36:22.034 --> 00:36:26.774

<v Katie>So if you're not familiar with this, after Opus has done this all AI thing and

00:36:26.774 --> 00:36:31.994

<v Katie>you have a clip that you want to now publish to it, I already have my LinkedIn,

00:36:32.694 --> 00:36:34.474

<v Katie>my TikTok, my Instagram,

00:36:35.354 --> 00:36:40.214

<v Katie>YouTube, and Facebook, I believe five different platforms connected to it.

00:36:40.314 --> 00:36:45.034

<v Katie>And all I have to do is click one button and it sends the same file with different

00:36:45.034 --> 00:36:49.914

<v Katie>contexts, you know, added to it, to all the platforms in one shot.

00:36:50.154 --> 00:36:54.194

<v Katie>And with the scheduling feature and having multiple platforms like that has

00:36:54.194 --> 00:36:58.094

<v Katie>been the best thing for me to actually promote my own stuff.

00:36:59.674 --> 00:37:01.594

<v Luis>Yeah, it's huge.

00:37:03.794 --> 00:37:09.074

<v Luis>One tool, since we're talking about tools that I did not plan to share,

00:37:09.234 --> 00:37:11.174

<v Luis>but now that we're talking about it, I should mention it.

00:37:11.774 --> 00:37:15.974

<v Luis>So Caleb on our team discovered this one. There's a tool called Wordsmith,

00:37:15.994 --> 00:37:20.354

<v Luis>if you search Wordsmith app, that is honestly a,

00:37:20.847 --> 00:37:26.887

<v Luis>magical and it totally flies under the radar. It's a really small company.

00:37:26.887 --> 00:37:28.727

<v Luis>It's a really simple app.

00:37:28.867 --> 00:37:35.547

<v Luis>But what it does is once you are done uploading your episode to YouTube,

00:37:35.867 --> 00:37:39.347

<v Luis>so specifically YouTube, and it has to be a published episode,

00:37:39.487 --> 00:37:44.367

<v Luis>a published video on YouTube, it will actually take that video and using AI,

00:37:44.807 --> 00:37:50.347

<v Luis>it will write an email for that video that then you can send out to all of your

00:37:50.347 --> 00:37:52.987

<v Luis>listeners and your viewers and your email contacts.

00:37:53.227 --> 00:37:58.687

<v Luis>And it has got like a 99.9% accuracy.

00:37:58.947 --> 00:38:05.367

<v Luis>Like there's maybe one out of a hundred times that I ever need to even like tweak something.

00:38:05.467 --> 00:38:08.587

<v Luis>And usually it's just removing like an extra emoji where I'm like too many emojis.

00:38:09.127 --> 00:38:15.127

<v Luis>But its voice is scary accurate because again, it's pulling from the actual

00:38:15.127 --> 00:38:17.007

<v Luis>video transcript and the video content.

00:38:17.187 --> 00:38:20.587

<v Luis>So it has your voice. It understands what the episode was about.

00:38:21.167 --> 00:38:25.547

<v Luis>It lays it all out beautifully in email. It integrates directly with ConvertKit.

00:38:25.687 --> 00:38:30.547

<v Luis>So if you're using NowKit as your email provider, it is a really seamless workflow.

00:38:30.847 --> 00:38:34.187

<v Luis>And it's been magical. So if you are part of our newsletter,

00:38:34.627 --> 00:38:39.447

<v Luis>all of our newsletters that we send out every Wednesday are all thanks to Wordsmith.

00:38:39.907 --> 00:38:45.887

<v Luis>So that's a really great one to take a look at in the world of video podcasting.

00:38:46.007 --> 00:38:50.507

<v Luis>And again, this only works with YouTube. So once that video is up on YouTube

00:38:50.507 --> 00:38:54.927

<v Luis>as an episode, then it's just a really easy way to get consistent content out

00:38:54.927 --> 00:38:57.707

<v Luis>there to your audience in a slightly different form, right?

00:38:57.787 --> 00:39:00.987

<v Luis>So maybe you catch their attention on YouTube because you're getting better

00:39:00.987 --> 00:39:04.607

<v Luis>at discoverability. Or maybe you catch their attention in your email list and

00:39:04.607 --> 00:39:08.367

<v Luis>are driving them back to YouTube, which, again, YouTube loves because they want

00:39:08.367 --> 00:39:09.947

<v Luis>you to be on that platform.

00:39:10.427 --> 00:39:12.827

<v Luis>So it's a good option there.

00:39:13.007 --> 00:39:16.487

<v Katie>Personally, thank you for that one because I will definitely be using that.

00:39:16.927 --> 00:39:21.887

<v Luis>It's all Caleb I don't even know how Caleb discovered it but it was definitely

00:39:21.887 --> 00:39:24.367

<v Luis>a great one it's a great one.

00:39:25.267 --> 00:39:28.567

<v Luis>Alright I want to fly I know we have a ton of content here and definitely feel

00:39:28.567 --> 00:39:32.227

<v Luis>free to throw out any other questions as we go through here but I want to make sure I'm,

00:39:32.919 --> 00:39:37.619

<v Luis>covering as much as possible. Okay. So as we're talking about YouTube and discoverability,

00:39:37.839 --> 00:39:42.219

<v Luis>there are obviously ways that you can optimize your episodes and your videos for discoverability.

00:39:42.579 --> 00:39:46.519

<v Luis>A lot of this stuff is obvious or things that we've talked about before in other

00:39:46.519 --> 00:39:49.599

<v Luis>places, but it's important to know a couple of things.

00:39:49.759 --> 00:39:52.559

<v Luis>So the first is that you need to have eye-catching thumbnails.

00:39:52.979 --> 00:39:56.559

<v Luis>If you've been fans of the flow for a while, you can see that we have done a

00:39:56.559 --> 00:40:00.079

<v Luis>lot of work to update our thumbnails to be really eye-catching.

00:40:00.919 --> 00:40:07.419

<v Luis>One thing I did not think of or notice as a newer person to YouTube and to podcasting

00:40:07.419 --> 00:40:12.919

<v Luis>is that we had these really beautifully designed thumbnails that Marshall designed for us.

00:40:12.959 --> 00:40:17.779

<v Luis>They looked fantastic, but they were the same image and the same style every single time.

00:40:17.919 --> 00:40:21.739

<v Luis>So it was Doc and I and our awesome background and our Flow logo.

00:40:21.959 --> 00:40:25.519

<v Luis>And then it just had a space to be able to change the text. So every week I

00:40:25.519 --> 00:40:27.399

<v Luis>was just going in I was changing the text.

00:40:27.579 --> 00:40:32.379

<v Luis>But if you look at that across YouTube, so if you're looking at the entire like

00:40:32.379 --> 00:40:38.459

<v Luis>podcast playlist, it's really difficult to see what episode you've already watched, right?

00:40:38.719 --> 00:40:43.039

<v Luis>Because they all quickly, especially at a smaller scale, look exactly the same.

00:40:43.239 --> 00:40:46.199

<v Luis>So even though it's a podcast and you're creating show, you know,

00:40:46.359 --> 00:40:50.459

<v Luis>episodes consistently on a regular basis, you do want to think about the same

00:40:50.459 --> 00:40:52.779

<v Luis>principles that go into a YouTube thumbnail.

00:40:52.779 --> 00:40:58.619

<v Luis>So you want it to be eye-catching. You want to have a lot of visual cues and

00:40:58.619 --> 00:41:01.159

<v Luis>not as many words and text on screen.

00:41:02.059 --> 00:41:06.939

<v Luis>Anything that's going to catch attention. So, you know, you want bright colors,

00:41:06.939 --> 00:41:11.839

<v Luis>you want bold text, expressive faces, you want contrast, all of the kind of

00:41:11.839 --> 00:41:13.499

<v Luis>best practices of YouTube thumbnails.

00:41:13.619 --> 00:41:19.219

<v Luis>They can still be on brand and pull in the different elements that make up the show,

00:41:19.219 --> 00:41:24.919

<v Luis>but you do want to be able to do a test and look at three or four episodes next

00:41:24.919 --> 00:41:28.159

<v Luis>to each other and say like can you tell the difference between these episodes

00:41:28.159 --> 00:41:32.659

<v Luis>can you immediately tell what this episode is about um that's really important for youtube,

00:41:33.441 --> 00:41:37.721

<v Luis>And I think we'll actually start becoming more and more important for the podcast players as well.

00:41:37.901 --> 00:41:41.581

<v Luis>We've talked in the past about Spotify, definitely keeping an eye on what YouTube

00:41:41.581 --> 00:41:44.001

<v Luis>is doing and adding a lot of these kinds of things in.

00:41:44.121 --> 00:41:48.081

<v Luis>You can now add thumbnails to Spotify for your video episodes.

00:41:48.081 --> 00:41:52.061

<v Luis>So they are paying attention and certainly something to keep in mind.

00:41:52.241 --> 00:41:55.721

<v Luis>And then the second thing is titles. so you

00:41:55.721 --> 00:41:58.601

<v Luis>know you're if you've come from an audio

00:41:58.601 --> 00:42:02.241

<v Luis>background the titles haven't been necessarily as

00:42:02.241 --> 00:42:06.761

<v Luis>important um so you know you might be in the habit of putting like episode 12

00:42:06.761 --> 00:42:14.061

<v Luis>the flow you know blah blah interview but again youtube is a huge search engine

00:42:14.061 --> 00:42:18.361

<v Luis>right it's the number two search engine in the world it's probably at some point

00:42:18.361 --> 00:42:21.241

<v Luis>going to become number one over google but obviously Google owns both.

00:42:21.461 --> 00:42:24.721

<v Luis>So you really want to lead with what the content is about. So,

00:42:24.901 --> 00:42:26.541

<v Luis>you know, whatever it is.

00:42:27.381 --> 00:42:31.081

<v Luis>My example is how to build a seven-figure side hustle with Jane Doe.

00:42:31.661 --> 00:42:36.621

<v Luis>So whatever that episode is, lead with that, put it first. Again,

00:42:36.781 --> 00:42:39.321

<v Luis>this is like a great opportunity for AI tools.

00:42:39.561 --> 00:42:43.641

<v Luis>So ChatGPT, Claude, you know, there's a ton of different ways,

00:42:44.561 --> 00:42:48.721

<v Luis>to be able to find a title that is clickable, you know, enticing,

00:42:48.881 --> 00:42:52.081

<v Luis>something that people I'll be interested and excited to listen to and to watch,

00:42:52.261 --> 00:42:56.421

<v Luis>but also something that is going to pull into the search engine, right?

00:42:56.561 --> 00:43:00.901

<v Luis>So any of those valuable keywords that actually are in the episode.

00:43:01.341 --> 00:43:04.841

<v Luis>Please don't cheat the system. Make it accurate, but make it interesting.

00:43:06.696 --> 00:43:12.936

<v Luis>And then the last thing in the world of optimizing for discoverability is to

00:43:12.936 --> 00:43:17.416

<v Luis>really think through optimizing your entire description, right?

00:43:17.556 --> 00:43:22.156

<v Luis>So, again, in those show notes, right, we think about it as show notes for podcasts.

00:43:22.456 --> 00:43:25.876

<v Luis>You still want to be able to include all of that helpful information.

00:43:26.156 --> 00:43:32.676

<v Luis>This is where you want to lead with the link. So if you have a free course or

00:43:32.676 --> 00:43:35.296

<v Luis>a lead gen or you want to drive people back to your website,

00:43:35.396 --> 00:43:39.716

<v Luis>whatever it is, one link at the very top, that's a great spot for it.

00:43:40.096 --> 00:43:45.976

<v Luis>A pinned comment is also a really great spot for that same link so that it's really visible.

00:43:46.196 --> 00:43:50.536

<v Luis>And then you also get a little bit of additional visibility because you have

00:43:50.536 --> 00:43:52.776

<v Luis>a comment, even if it's just you.

00:43:53.056 --> 00:43:58.036

<v Luis>So that's where you want to put that. And then you certainly want to include chapters,

00:43:58.476 --> 00:44:03.296

<v Luis>a relevant description, any relevant links, like all of that information can

00:44:03.296 --> 00:44:06.596

<v Luis>be in that description and having as much content as possible in there that

00:44:06.596 --> 00:44:09.156

<v Luis>is relevant to your episode is really, really important.

00:44:09.336 --> 00:44:12.316

<v Luis>And that can carry across to the podcast players as well.

00:44:12.436 --> 00:44:16.196

<v Luis>So that can be the same information you're putting into your podcast host to

00:44:16.196 --> 00:44:20.856

<v Luis>send out to the players, but you want to optimize it for YouTube and then repurpose

00:44:20.856 --> 00:44:23.536

<v Luis>it for the podcast players, not the other way around.

00:44:24.116 --> 00:44:27.416

<v Luis>Because YouTube doesn't care what those best practices are.

00:44:28.336 --> 00:44:31.696

<v Luis>So YouTube first and then everywhere else, including things like hashtags,

00:44:31.896 --> 00:44:34.476

<v Luis>obviously, and keywords and all of that important stuff.

00:44:35.836 --> 00:44:38.076

<v Luis>What else am I missing, Luis? Anything else in that area?

00:44:39.736 --> 00:44:43.176

<v Katie>Nothing. I don't think anything's missing, but I am going to add something else

00:44:43.176 --> 00:44:44.556

<v Katie>that was just from before.

00:44:45.096 --> 00:44:48.516

<v Katie>Another thing that I've done with Opus that you mentioned is like,

00:44:49.096 --> 00:44:51.556

<v Katie>not Opus, I'm sorry, with ChatGPT.

00:44:52.176 --> 00:44:55.276

<v Katie>So that it can recognize and

00:44:55.276 --> 00:44:58.356

<v Katie>learn how you speak compared to

00:44:58.356 --> 00:45:02.276

<v Katie>everything is that I actually took all of my transcripts from

00:45:02.276 --> 00:45:05.096

<v Katie>all of my past live streams and I just fed

00:45:05.096 --> 00:45:11.276

<v Katie>it to them into the memory and I just said this is how I talk and now it's it

00:45:11.276 --> 00:45:16.456

<v Katie>talks to me the way I talk to myself so to speak and it's weird you understand

00:45:16.456 --> 00:45:20.436

<v Katie>but it's like I would have said that same exact thing is because it already

00:45:20.436 --> 00:45:23.636

<v Katie>has that much context of the way that I speak,

00:45:23.776 --> 00:45:26.156

<v Katie>that it knows how I would put things together.

00:45:26.376 --> 00:45:31.256

<v Katie>So it's a little eerie, but also really cool with the technology and the fact

00:45:31.256 --> 00:45:33.656

<v Katie>that it's learned to think like you.

00:45:33.856 --> 00:45:36.776

<v Katie>So it's definitely going to help you to get to your goals.

00:45:37.576 --> 00:45:42.896

<v Luis>Yeah, absolutely. And I mean, and honestly, like, the cool thing about AI is

00:45:42.896 --> 00:45:43.696

<v Luis>that it's always learning.

00:45:43.856 --> 00:45:46.476

<v Luis>So absolutely, like as much information as you're able to give it,

00:45:46.756 --> 00:45:49.756

<v Luis>like, and you don't need to... I think what made it really.

00:45:50.609 --> 00:45:55.849

<v Luis>Easier for me or unlocked kind of the AI potential for me is that you actually

00:45:55.849 --> 00:46:02.249

<v Luis>don't need to overthink or overconstruct these like elaborate prompts.

00:46:02.549 --> 00:46:06.949

<v Luis>Like you really can just talk to it as if you were typing to,

00:46:07.209 --> 00:46:10.629

<v Luis>you know, a friend or a colleague like, hey, I have this podcast.

00:46:10.629 --> 00:46:12.449

<v Luis>This is what this podcast is about.

00:46:12.729 --> 00:46:19.449

<v Luis>This is like, this is my goal for the episode. Like I literally say discoverable,

00:46:19.889 --> 00:46:25.209

<v Luis>clickable, interesting subject line that needs to have a, not subject line,

00:46:25.629 --> 00:46:27.029

<v Luis>title. It needs to have a hook.

00:46:27.249 --> 00:46:32.349

<v Luis>It needs to be something that people want to click on. Here is what the episode is about and drop it in.

00:46:32.449 --> 00:46:36.029

<v Luis>And then if what it gives you back isn't exactly what you're looking for,

00:46:36.629 --> 00:46:38.289

<v Luis>push back. Be like, oh, close.

00:46:38.429 --> 00:46:41.469

<v Luis>But I really think the most important keyword in this is actually this.

00:46:41.649 --> 00:46:43.169

<v Luis>Can you give me some alternate ideas?

00:46:43.489 --> 00:46:47.849

<v Luis>Go back and forth and ideate with it and see what you get and then test it.

00:46:47.949 --> 00:46:52.089

<v Luis>There's so many opportunities for A-B testing across the different platforms.

00:46:52.289 --> 00:46:56.549

<v Luis>So see what works and see what doesn't. And you can go back and update it later.

00:46:56.749 --> 00:47:00.629

<v Luis>Again, the cool thing about all of these platforms is six months from now,

00:47:00.729 --> 00:47:03.809

<v Luis>you could go back and say, why is this episode not performing as well as the other episodes?

00:47:04.489 --> 00:47:09.749

<v Luis>Change the title of it and see how it does. Change the thumbnail of it and see how it does.

00:47:10.729 --> 00:47:15.989

<v Luis>Because if the content is great, all of the data around it might not be performing

00:47:15.989 --> 00:47:22.129

<v Luis>as well as it could just because you used the wrong keyword or it wasn't as

00:47:22.129 --> 00:47:23.509

<v Luis>compelling as it could be. Yeah.

00:47:25.678 --> 00:47:30.038

<v Luis>Yeah, it's great. Yeah, Mark is saying, it's wild to copy and paste the text

00:47:30.038 --> 00:47:33.278

<v Luis>from Descript back over to ChatGPT to create more content. Yeah, yeah.

00:47:34.098 --> 00:47:39.398

<v Luis>But it works. It works really well. And you can, yeah, you can do a ton with it.

00:47:39.738 --> 00:47:44.258

<v Luis>It is amazing what's possible these days. It's so much faster.

00:47:44.418 --> 00:47:47.538

<v Luis>What used to take hours and hours of work now takes seconds.

00:47:47.938 --> 00:47:52.458

<v Katie>Yes, he is my personal assistant. That's the way that I use him for everything.

00:47:52.458 --> 00:47:56.618

<v Katie>And the reason why I got into loading the transcripts, just FYI,

00:47:56.738 --> 00:48:02.658

<v Katie>is because I was actually trying to build a database about my city's goth segment.

00:48:02.918 --> 00:48:06.838

<v Katie>So I always highlight a creator at the end of my live streams.

00:48:07.178 --> 00:48:11.078

<v Katie>And I want to have a list because I don't want to repeat.

00:48:11.618 --> 00:48:14.458

<v Katie>So I actually took all the episodes and gave it the transcripts.

00:48:14.618 --> 00:48:20.398

<v Katie>And chat actually built a database for me that now I could reference to to say

00:48:20.398 --> 00:48:25.778

<v Katie>like I know what episode they were on who I spoke about so on and so forth which

00:48:25.778 --> 00:48:31.178

<v Katie>is also giving me a list of the people that I want to reach out to for my actual

00:48:31.178 --> 00:48:34.238

<v Katie>podcast which is a spinoff from that same segment

00:48:35.558 --> 00:48:40.458

<v Luis>Yeah it's it's wild what's possible and it's such a I know we say this all the

00:48:40.458 --> 00:48:44.918

<v Luis>time but it's such a It's a cool time and a cool space to be in.

00:48:45.218 --> 00:48:49.738

<v Luis>Like, again, what used to cost literally millions of dollars,

00:48:49.738 --> 00:48:52.078

<v Luis>you had to be in like a television studio.

00:48:52.338 --> 00:48:57.198

<v Luis>You had to have a team of people who had years of education and,

00:48:57.198 --> 00:49:00.478

<v Luis>you know, and skill and knowledge and all of this.

00:49:00.638 --> 00:49:03.838

<v Luis>The gear was an absolute fortune and complicated to use.

00:49:03.938 --> 00:49:09.358

<v Luis>And now like you literally can be up and running with a really well-produced

00:49:09.358 --> 00:49:17.138

<v Luis>video podcast show on YouTube that is going to potentially millions of people's homes on their TVs.

00:49:17.978 --> 00:49:22.498

<v Luis>It is just, I don't know. It's wild. It's wild, the opportunity. And I know...

00:49:23.378 --> 00:49:29.378

<v Luis>I know that like it is big and it is, you know, scary for a lot of people who

00:49:29.378 --> 00:49:32.398

<v Luis>have already built these incredible shows in all these different spaces.

00:49:32.638 --> 00:49:38.678

<v Luis>But just like step by step, the potential is really huge. And the ability for

00:49:38.678 --> 00:49:42.678

<v Luis>all of us to be creators and to have a voice and to have an audience and to

00:49:42.678 --> 00:49:45.618

<v Luis>connect with people, I just think is so incredibly important.

00:49:45.858 --> 00:49:50.858

<v Luis>So it's a really cool time. And there's so many resources and opportunities out there.

00:49:51.038 --> 00:49:55.258

<v Luis>And again, if we can do it by just making little changes here and there.

00:49:55.458 --> 00:49:59.658

<v Luis>Anyone can do it. It's not hard. It's just a matter of really keeping in mind

00:49:59.658 --> 00:50:04.518

<v Luis>that, again, YouTube is a search engine.

00:50:04.718 --> 00:50:09.318

<v Luis>Their number one goal is to keep people on their platform for as long as humanly possible.

00:50:09.518 --> 00:50:13.838

<v Luis>So if you are giving them valuable content and you're connecting that path for

00:50:13.838 --> 00:50:17.678

<v Luis>people and you're giving those viewers a really great experience that they're

00:50:17.678 --> 00:50:21.678

<v Luis>liking and sharing and watching and engaging with, you will win.

00:50:22.358 --> 00:50:28.798

<v Luis>It is that easy. That is what they are out to do, is just keep feeding that machine, really.

00:50:29.038 --> 00:50:34.258

<v Luis>So it might take a bit of time as you get better at it and you take a look at

00:50:34.258 --> 00:50:37.118

<v Luis>all of the different analytics and opportunities that are in front of you.

00:50:37.238 --> 00:50:42.698

<v Luis>But just being a consistent creator, creating good, relevant content that is

00:50:42.698 --> 00:50:46.938

<v Luis>exciting your key audience, that is all you need to do on YouTube.

00:50:47.218 --> 00:50:48.378

<v Luis>Everything else is noise.

00:50:48.958 --> 00:50:53.818

<v Luis>So it's really just about figuring out like how you can continuously get that

00:50:53.818 --> 00:50:57.478

<v Luis>content up there and put it in the right places with the right terms to be able

00:50:57.478 --> 00:50:58.638

<v Luis>to be picked up by YouTube.

00:50:58.838 --> 00:51:01.178

<v Luis>And then they're going to do the work. They're going to put it out in front

00:51:01.178 --> 00:51:05.938

<v Luis>of the audience because they want people to keep watching, which is really cool.

00:51:06.178 --> 00:51:08.798

<v Luis>I really like it. And again, it's all free.

00:51:09.518 --> 00:51:12.438

<v Luis>We're not paying like crazy amounts of money for this.

00:51:12.438 --> 00:51:16.158

<v Katie>The key word that I took from there was the potential, right?

00:51:16.378 --> 00:51:19.878

<v Katie>The potential that we have with all of these platforms is

00:51:19.878 --> 00:51:25.018

<v Katie>immeasurable almost because of the simple fact that I can literally tell you

00:51:25.018 --> 00:51:31.118

<v Katie>like somebody can create a show on any of these platforms and be bigger than

00:51:31.118 --> 00:51:37.018

<v Katie>any mainstream show currently right now because the numbers back them up.

00:51:37.018 --> 00:51:41.838

<v Katie>I can give you laundry list of creators that are doing much better on YouTube

00:51:41.838 --> 00:51:45.618

<v Katie>than CNN and Jimmy Kimmel.

00:51:45.818 --> 00:51:50.718

<v Katie>And I can give you a whole list of shows on mainstream that don't get the types

00:51:50.718 --> 00:51:55.318

<v Katie>of numbers that viewers get on YouTube and multiple platforms.

00:51:56.098 --> 00:51:58.698

<v Luis>Yeah. Yeah. And it's...

00:51:59.504 --> 00:52:05.224

<v Luis>I don't know. The more that you dive into it, the more that you will start seeing

00:52:05.224 --> 00:52:08.324

<v Luis>even like what your own habits are as a viewer and as a listener.

00:52:08.564 --> 00:52:11.524

<v Luis>And you can take those learnings and apply them to your show as well.

00:52:11.644 --> 00:52:16.124

<v Luis>Like I am constantly learning, even from just like listening to shows and watching

00:52:16.124 --> 00:52:20.824

<v Luis>shows that I like just personally enjoy. I'm like, oh, how did they do it? How did I end up here?

00:52:21.504 --> 00:52:25.384

<v Luis>Like what was the path that got me from like not knowing about this show to

00:52:25.384 --> 00:52:26.344

<v Luis>knowing about this show?

00:52:26.584 --> 00:52:32.184

<v Luis>Like, you know, how do I, how often do I go back and listen or watch this show?

00:52:32.324 --> 00:52:34.684

<v Luis>Am I mostly listening? Am I mostly viewing? Where?

00:52:35.004 --> 00:52:37.804

<v Luis>How? Like, is it on my TV? Is it on my computer?

00:52:38.144 --> 00:52:41.564

<v Luis>Like ask yourself some of these questions about the shows that you love.

00:52:41.664 --> 00:52:44.524

<v Luis>And if you're not listening or watching shows, find some.

00:52:44.684 --> 00:52:46.884

<v Luis>It doesn't have to be in your topic or in your world.

00:52:47.064 --> 00:52:51.944

<v Luis>It could solely just be for fun. but it is kind of important to understand how

00:52:51.944 --> 00:52:55.764

<v Luis>people are finding shows, what the options are out there for discoverability.

00:52:55.984 --> 00:52:59.844

<v Luis>But I tell you, I mean, I've been using my show as a, is literally like a personal

00:52:59.844 --> 00:53:04.844

<v Luis>case study. And I started with absolutely nothing, like nothing,

00:53:05.044 --> 00:53:09.124

<v Luis>no budget, like a, a like minimal level skillset.

00:53:09.264 --> 00:53:14.704

<v Luis>And it's been a couple of years and my numbers are three times on YouTube what

00:53:14.704 --> 00:53:16.084

<v Luis>they are on any of the podcast players.

00:53:16.084 --> 00:53:19.104

<v Luis>So it it's just like it's

00:53:19.104 --> 00:53:21.984

<v Luis>just a matter of of showing up showing up consistently with

00:53:21.984 --> 00:53:24.764

<v Luis>good content and just continuing to get better

00:53:24.764 --> 00:53:29.344

<v Luis>each and every single time so it's there's no the good news is is that all of

00:53:29.344 --> 00:53:34.204

<v Luis>these youtube algorithm updates are all doubling down in the spaces that you

00:53:34.204 --> 00:53:38.524

<v Luis>should already be aware of and making it a better more interesting platform

00:53:38.524 --> 00:53:42.224

<v Luis>for creators as well as for viewers and subscribers.

00:53:42.464 --> 00:53:48.304

<v Luis>So I think it's cool that the growth spaces that YouTube is moving into are

00:53:48.304 --> 00:53:50.184

<v Luis>actually of benefit for all of us.

00:53:51.817 --> 00:53:55.437

<v Luis>All right. So I do see a couple of other questions. So Mark is asking,

00:53:55.677 --> 00:54:02.717

<v Luis>so Opus, when it clips, will put the original video in the description.

00:54:03.897 --> 00:54:07.157

<v Luis>Opus, when it clips, will put the original video in the description.

00:54:07.537 --> 00:54:13.077

<v Katie>I don't think so. Right. I don't think that's part of their description algorithm when you

00:54:13.077 --> 00:54:14.217

<v Luis>Clip something up and.

00:54:14.217 --> 00:54:15.697

<v Katie>It's not sending you a link to it.

00:54:15.877 --> 00:54:16.537

<v Luis>No, no.

00:54:16.537 --> 00:54:20.497

<v Katie>But it is coming from your same channel. So that's where, you know,

00:54:20.577 --> 00:54:25.317

<v Katie>like, let's say you opus clip something and you put it as a short on your YouTube

00:54:25.317 --> 00:54:29.377

<v Katie>channel, you will automatically have the button to subscribe there.

00:54:29.517 --> 00:54:34.197

<v Katie>And I have noticed that the more short content I put out there,

00:54:34.357 --> 00:54:37.417

<v Katie>the faster my subscriber count has increased.

00:54:38.157 --> 00:54:43.997

<v Katie>And that's just been relevant to that even more than like my live streams and things like that.

00:54:44.497 --> 00:54:48.437

<v Luis>Yeah. So Mark, if we are understanding your question correctly,

00:54:48.437 --> 00:54:51.157

<v Luis>if not, please ask again in a different way.

00:54:51.297 --> 00:54:57.477

<v Luis>But yeah, so the process that we're doing is we are creating the clips in Opus.

00:54:57.617 --> 00:55:01.037

<v Luis>So we drop in the YouTube link or we send it directly from Ecamm into Opus.

00:55:01.297 --> 00:55:04.057

<v Luis>Opus does all of its magic and creates a whole bunch of different clips.

00:55:04.217 --> 00:55:06.537

<v Luis>We choose which ones we like and download them.

00:55:06.637 --> 00:55:11.537

<v Luis>When we upload them into YouTube, part of the steps of uploading a YouTube short,

00:55:11.777 --> 00:55:18.617

<v Luis>or actually any video, there is a step at the end where it gives you the opportunity

00:55:18.617 --> 00:55:22.877

<v Luis>to add end cards and screens and cards.

00:55:23.537 --> 00:55:29.557

<v Luis>So in the end screens and cards section, you can link that video through to another video.

00:55:29.757 --> 00:55:33.557

<v Luis>And that is what you should be doing. So it'll actually show the video on screen

00:55:33.557 --> 00:55:36.597

<v Luis>so that when they're finished watching, it'll be like, now this video,

00:55:36.597 --> 00:55:40.797

<v Luis>you can choose what that next video is. So you should absolutely be doing that.

00:55:41.137 --> 00:55:45.657

<v Luis>At the same time, and another place you could do this is in the description

00:55:45.657 --> 00:55:50.417

<v Luis>of the YouTube short, you could put at the very top, want to watch the full episode?

00:55:50.697 --> 00:55:53.937

<v Luis>Here's the link and just put the YouTube link in there. That's great.

00:55:54.117 --> 00:55:58.357

<v Luis>You can also do a comment on the YouTube short that says, want to watch the

00:55:58.357 --> 00:56:01.057

<v Luis>full episode? Here's the link and then pin that comment.

00:56:01.257 --> 00:56:05.217

<v Luis>So there's a bunch of different places in YouTube that will allow you to connect

00:56:05.217 --> 00:56:08.197

<v Luis>the dots of those different videos. So it is a little bit of extra work.

00:56:08.297 --> 00:56:11.757

<v Luis>You would need to manually, in the setup process, add that link in,

00:56:11.857 --> 00:56:14.517

<v Luis>add that connection point in. But the benefit is astounding.

00:56:14.737 --> 00:56:21.137

<v Luis>So it really makes a very big difference because, again, YouTube is seeing people going through.

00:56:21.257 --> 00:56:24.157

<v Luis>You've made it really easy for the viewer to say, like, oh, okay, next video.

00:56:24.437 --> 00:56:28.537

<v Luis>And YouTube is saying, like, oh, Katie created this video and it's really popular.

00:56:28.557 --> 00:56:31.217

<v Luis>And everyone's going from that video into this other video, which is really

00:56:31.217 --> 00:56:32.817

<v Luis>popular. So we're going to show more of those.

00:56:32.897 --> 00:56:35.277

<v Luis>Those people like that content and they want to see more of it.

00:56:35.277 --> 00:56:41.237

<v Luis>You're giving a signal to YouTube that you're successful, even though you're doing it all yourself.

00:56:41.417 --> 00:56:45.417

<v Luis>So it's helping to make that process easier for the viewers.

00:56:46.640 --> 00:56:50.440

<v Luis>Yeah, and Jeremy is saying, you usually block out the last 10 seconds of the video. Yeah.

00:56:50.760 --> 00:56:53.960

<v Luis>So it's like they've finished watching, and then they're going to go into the next video.

00:56:54.220 --> 00:56:58.720

<v Luis>You're helping YouTube keep the people on YouTube, and you're helping the viewer

00:56:58.720 --> 00:57:02.400

<v Luis>see all of your video content and connect it all together.

00:57:03.460 --> 00:57:06.580

<v Luis>And when you get big enough, you can even add trailers to your content.

00:57:06.760 --> 00:57:10.680

<v Luis>So there's a lot of different options for connecting all of those dots.

00:57:10.860 --> 00:57:14.240

<v Luis>But yeah, great question mark. One step at a time, Katie. Yeah, one step at a time.

00:57:15.120 --> 00:57:20.000

<v Luis>One step at a time. Well, oh my gosh. So I have double the amount of notes that

00:57:20.000 --> 00:57:22.940

<v Luis>we got through. So we'll have to do another episode if this was helpful for everyone.

00:57:23.080 --> 00:57:28.540

<v Luis>But I really appreciate all of you joining and hanging out with me on my semi-solo show.

00:57:28.660 --> 00:57:33.280

<v Luis>And huge thanks to Luis for spending time being my second face co-host.

00:57:35.420 --> 00:57:43.060

<v Luis>I love it. I love it. So next week we are off and the following week we have

00:57:43.060 --> 00:57:49.000

<v Luis>Gordon joining us to talk a little bit more about legal aspects of podcasting,

00:57:49.080 --> 00:57:52.740

<v Luis>which continue to be more and more important, especially with all these AI tools.

00:57:53.320 --> 00:57:57.780

<v Luis>So now that we've seduced you into using AI tools, we'll give you a little bit

00:57:57.780 --> 00:58:01.280

<v Luis>of time to digest it. And then we'll come back and allow you to answer all your

00:58:01.280 --> 00:58:05.600

<v Luis>questions about all of the best practices and the things that you should be

00:58:05.600 --> 00:58:08.140

<v Luis>doing to make sure you're keeping safe online.

00:58:08.600 --> 00:58:11.860

<v Luis>But thank you so much for everyone for joining us. I really appreciate it.

00:58:12.600 --> 00:58:18.740

<v Luis>All right, Luis, we're going to roll over. And Luis is producing and co-hosting today. I love it.

00:58:19.200 --> 00:58:23.780

<v Luis>If you like this episode of The Flow, you can find us over flow.ecam.com.

00:58:23.860 --> 00:58:29.200

<v Luis>You can always email us, flow at ecam.com. This podcast goes out across all

00:58:29.200 --> 00:58:33.580

<v Luis>of the different podcast players, but our number one spot is YouTube right there at the top.

00:58:34.080 --> 00:58:38.940

<v Luis>And it is a place where you can find all of our episodes and all of our clips.

00:58:38.940 --> 00:58:44.000

<v Luis>And hopefully you will engage and share them so that YouTube continues to give us all of the love.

00:58:44.260 --> 00:58:49.460

<v Luis>If you liked this episode, then you should definitely check out our sponsor

00:58:49.460 --> 00:58:53.460

<v Luis>for this episode, which is Shure. Shure makes all of the microphones we have

00:58:53.460 --> 00:58:56.600

<v Luis>here in the studio and out in the world in the Ecamm fam.

00:58:56.940 --> 00:59:02.860

<v Luis>My absolute favorite one is the MV7, but, you know, the SM7B is pretty awesome,

00:59:02.880 --> 00:59:04.420

<v Luis>too. That's what I'm using right now.

00:59:04.620 --> 00:59:10.800

<v Luis>And they have some really incredible headphones and all kinds of things in the world of audio.

00:59:10.940 --> 00:59:15.500

<v Luis>So a huge thank you to Shure for always being a great partner to all of us here at Ecamm.

00:59:16.177 --> 00:59:19.717

<v Luis>And that's it. I think we did it. We did it, Luis. What am I missing?

00:59:19.977 --> 00:59:21.297

<v Luis>I'm not used to being the voice.

00:59:22.657 --> 00:59:25.097

<v Katie>Another hour just flew by as always.

00:59:25.337 --> 00:59:29.597

<v Luis>Another hour flew by as always. Well, thanks to all the flow writers who always make it fun.

00:59:29.837 --> 00:59:33.017

<v Luis>People who record their shows without a live audience are really missing out.

00:59:33.177 --> 00:59:36.897

<v Luis>You're really missing out. It's way more fun with other people hanging out.

00:59:38.117 --> 00:59:42.797

<v Katie>Awesome. And you don't beat yourself up over it. Because if you make a mistake, you just roll over it.

00:59:42.897 --> 00:59:45.977

<v Katie>I can tell you when I edit or when I record myself,

00:59:46.177 --> 00:59:49.017

<v Katie>and i make a mistake it's just like i almost feel

00:59:49.017 --> 00:59:53.177

<v Katie>like quitting the whole recording but with live streaming is just like you just

00:59:53.177 --> 00:59:58.577

<v Katie>let it go and be like i had an episode where i had the voice changer on for

00:59:58.577 --> 01:00:02.537

<v Katie>15 minutes while i was talking about cameras and i didn't even know because

01:00:02.537 --> 01:00:08.517

<v Katie>i'm one of the rare people who don't monitor their own audio because it throws me off so i

01:00:08.617 --> 01:00:16.897

<v Katie>went on my soliloquy and i did the monster exactly so it was hilarious and then

01:00:16.897 --> 01:00:20.997

<v Katie>when i got back to the chat to see all the like crying emojis and everything

01:00:20.997 --> 01:00:25.357

<v Katie>everybody was cracking up trying to warn me but it was too late but that's what

01:00:25.357 --> 01:00:26.757

<v Katie>they say they're and that's

01:00:26.757 --> 01:00:27.257

<v Luis>Probably your most.

01:00:27.257 --> 01:00:28.517

<v Katie>Said that's

01:00:28.517 --> 01:00:32.077

<v Luis>Your most memorable episode i'm willing to bet and also the clips from that

01:00:32.077 --> 01:00:35.717

<v Luis>episode would be fantastic so you definitely need to grab those clips and share

01:00:35.717 --> 01:00:39.097

<v Luis>them out of course i would click through that clip and watch the full episode

01:00:39.097 --> 01:00:43.657

<v Luis>just because it sounds hilarious the fails sometimes are the best the fails are the.

01:00:43.657 --> 01:00:46.557

<v Katie>Best yep that's what I said they don't remember what you said but they always

01:00:46.557 --> 01:00:50.377

<v Katie>remember how you made them feel so you know that's something that will always

01:00:50.377 --> 01:00:55.837

<v Katie>live on for infamy see Jeremy said that was a classic episode is a classic

01:00:55.837 --> 01:01:00.497

<v Luis>Episode awesome well we got to do this because Aiden is listening in the background

01:01:00.497 --> 01:01:06.337

<v Luis>so from all of us here Flowriders out out bye everyone we'll see you next time.

01:01:06.480 --> 01:01:29.166

<v Music>